Video production company, Intermission, and entertainment-marketing agency, Think Jam, have launched a new business partnership and will each take an equity share in each other’s business.

The companies plan to enable expansion and enhance content services to clients, marking the exciting launch of a new entertainment-marketing powerhouse.

In a meeting of like minds, Intermission’s company director, Sam Cryer, and Think Jam’s founder and chief executive, Daniel Robey, have a shared vision for the future of entertainment marketing and strive to provide an all-encompassing solution to offer fully integrated marketing services to clients, driving best in class content creation and innovation.

The businesses will initially be aligned through the UK entertainment landscape, with rapid expansion plans underway for the US. The two businesses will continue to operate independently, with Robey being appointed to the board of intermission and Cryer joining the executive management board of Think Jam.

Sam Cryer said of the partnership: “Intermission has always aimed to be, and work with, the best. We’re therefore extremely excited at the prospect of partnering with them, allowing us to extend the services we can collectively offer clients with full confidence that everyone is working at the forefront of their field to deliver world-class campaigns. We look forward to building on this opportunity with Dan Robey and his team, and continuing to find the most innovative and imaginative ways to market outstanding films. »

Daniel Robey commented: “Video content is, and has always been, at the centre of marketing engagement. With audience platforms constantly developing to support a greater range of quality video content, there is a rapid need to create advanced solutions to produce smart and effective AV. I am enormously excited about this new business venture with Sam, it is so important for me to align Think Jam with a like minded business which is creative, innovative and continuously pushes boundaries in its field.”

Think Jam’s managing director, Daniel Noy, will oversee the new operation on behalf of the two companies.

Think Jam is an entertainment marketing agency based in London.