The video wall was installed by Baltic retail technology company Hansab at the Ozas shopping centre, enriched with interactive games from the DOOHapps AppStore.

The first ever interactive video entertainment wall has been installed in a shopping centre in the Baltic states in a sign of things to come.

The video wall was installed by Baltic retail technology company Hansab at the Ozas shopping centre in Vilnius, Lithuania, enriched with interactive games from the DOOHapps AppStore.

The video wall was in place in time for the Christmas holidays and the shopping centre’s owners used it for native advertising of promotions. The shopping centre’s marketing team can easily personalize the wall’s interactive games with logos, images, videos and promotions from the centre’s tenants.

Geda Korsakiene, Ozas’ shopping centre marketing manager, said: “We like to spoil our visitors with fun and rewards. This interactive game video wall is just the perfect way to do that.”

Having installed numerous video walls in shopping centers, Hansab’s digital signage expert Dovydas Stukas is convinced that they will all transform into interactive experiences: “The effect is striking: compared to regular video walls, the number of people around this large game screen is incomparable. At the same time our customers can easily upload and personalize the content, just like a regular digital signage content management system does. The templates in the DOOHapps AppStore help our retail customers to go interactive without a high cost or specialised knowledge.”

DOOHapps has the world’s first app store for interactive games and experiences aimed at digital signage displays.

“We can all send content to a screen, but in this technologically exciting period of smartphones and Internet of Things (IoT), we need to do more” said Frederik De Wachter, product marketer and co-founder of DOOHapps. “Hansab now has the power to turn physical stores into measurable digital stores where we capture and convert entertained consumers.”