2016 was predicted to be the year of online video, and it was 100% correct. The main social media platforms, Facebook, Twitter, Instagram and Snapchat, really put video content at the heart of all their strategies this past year. From Facebook Live’s release in April, to Twitter’s extension of its video character limit, to Instagram’s launch of disappearing videos, each platform has sought to innovate and perfect its video offering, especially as online video now accounts for over two-thirds of all internet traffic, and is expected to jump to an unprecedented 82% by 2020.