While the foundation upon which Holy Cross Catholic School operates remains true to its mission, the parochial school’s brand will soon have a fresh new look.

Karen Johnson, marketing and development team member at the Webster school, explained that over the past several months they’ve been working with a marketing consultant to help them rebrand and update the school’s image. The changes began with the logo. In the spring, the school rolled out the new image containing the Jerusalem cross.

A professional marketing video was also created and contains just over five minutes of testimonials from parents, students and staff about the personalized education and attention to Christian values that are taught at Holy Cross.

The next change they embarked upon was an upgrade to their website. Johnson said the capabilities of the new design are much greater than what they have been using. It’s more user friendly, providing easier access to the calendar and events for parents and prospective families. The website is also mobile responsive, meaning it will appear in an easy-to-read format on cell phones and tablets. It also allows staff to upload videos, the perfect way to display the school’s new promotional film.

“It’s just a better design overall,” Johnson added.

After several months of planning and implementation, Johnson said both the new website and the new video will be online starting Tuesday, Sept. 5.

The website address will remain the same: www.holycrossschool.net.