TRIBECA, N.Y., Dec. 16, 2015 /PRNewswire-iReach/ — fishbat is a leading social media agency which combines proven Internet marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness.
Everyone has heard the saying that « a picture is worth a thousand words. » This especially holds true when it comes to social video marketing. Although quality written content will always be valuable, sometimes visuals can be utilized in order to better convey a message more effectively. Leading social media agency fishbat’s COO Scott Darrohn discusses the power of successful social video marketing and what it could mean for your business:
What exactly is video marketing? Video marketing is the utilization of video and visuals to convey a specific message or promote your brand. Some key characteristics of an effective video marketing strategy are high resolution images, appropriate length, proper tags, a call-to-action, and brand relevant content. One example of of an extremely successful video marketing brand is Tasty. Tasty is one of BuzzFeed’s Food pages that is devoted to quick, shareable videos which show how to make delicious recipes. The page has over 14 million followers, and uploads short videos that are liked hundreds of thousands of times. This brand doesn’t sell products, but if it did, imagine the amount of revenue they could gain from their mass following and engagement.
Although you can make a video devoted to promoting your products or services, there are many other routes you can take. Some ideas are how-to videos, DIY techniques, brand storytelling, or behind the scenes clips. You can also discuss current events, what’s going on with your company, or even something you find funny, emotional, or powerful (Note: Keep your audience in mind, and try to keep content as relevant as possible). A successful video marketing strategy is one that is engaging, reaches its target audience, and meets the set goals (whatever they may be).
Whether you’re publishing videos on YouTube, Vine, or Facebook, a successful video can reach a mass amount of people. Each platform has its own audience and specific user demographic. Among those who utilize the wonders of social media, there are approximately 1.44 billion Facebook users, 400 million Instagram users, 200 million Vine users, and over one billion YouTube users. Depending on where your target audience resides, creating a quality video and sharing it correctly with proper tags and targeting is an incredible opportunity for your brand. If you need assistance with your marketing strategy, contact a reputable marketing company like fishbat today.
fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.
Media Contact: Morgan Mandriota, fishbat Media, 855-347-4228, morgan@fishbat.com
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SOURCE fishbat