Fandango buys online video retailer M-Go to boost ‘super ticket’ sales

Online ticket seller Fandango is getting into the digital home video business. 

The Los Angeles-based company on Friday said it is acquiring M-Go —  a site that lets users purchase and rent digital movies and TV shows online — in a move to bolster its perks for ticket buyers.

Financial details were not disclosed. 

M-Go, based in Culver City, competes with online retailers including iTunes and Wal-Mart’s Vudu. It launched about three years ago as a joint venture between Technicolor and DreamWorks Animation. 

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Fandango, owned by Comcast Corp., said the acquisition will allow it to more easily create deals that bundle movie tickets with digital downloads for the home. These so-called super tickets let customers pre-order digital downloads of the movie they’re seeing in the theater. 

Super tickets have been a part of Fandango’s business in the past, though the company has had to use outside retailers to sell the digital copies. 

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