Facebook Testing Video Streaming From App to TV via AirPlay, Chromecast

Facebook,
lately, has been all about videos. The social media giant has been
pushing its video content to the top of the user’s feed signalling the
company’s shift towards video streaming. After introducing live
broadcasting on the site, Facebook is now testing a feature on both its
Android and iOS apps that would allow stream Facebook videos to their
televisions.

The company is planning to have this feature work
with TVs that are connected to Apple TV or Google Chromecast, apart from
AirPlay-connected televisions. « We’re currently testing updates to the
Facebook app that provide better support for streaming videos from the
app to your TV via AirPlay and Chromecast, » a Facebook spokesperson told
Marketing Land, confirming the feature.

As of now, the AirPlay
and Chromecast support is pretty basic, Marketing Land reports. Users can minimise the in-app
video player so that they may scroll through their news feed while still
having the video playing on their television. Chromecast users can also
cue videos and create a playlist so that they can play one after the
other, just in case one feels like binging.

With this new feature,
it looks like Facebook wants to dominate the video streaming department
as well. The feature is especially useful for Facebook Live streams as
it will allow users to watch live videos on the big screen and leave the
small screen for comments.

Facebook’s news feed algorithm
already pushes videos to the top, attracting more people to watch
videos. The new feature along with better, longer videos on the site is
likely to help Facebook enter the living room space where services like
Netflix and Hulu are presently dominating.

Laisser un commentaire