Effective for short attention spans
By placing videos on your website you provide visitors the possibility to absorb the data you intend in a much more « absorbable » method that is also easy-to-understand. This medium and method requires the least from the visitor, and that is what catches their attention the most. Shorter attention spans, and decreasing as we speak, has been the very immediate result of the digitised world. This said, it is crucial that your message is delivered in small portions that are easily digested, understood and processed by the majority of the ever-growing internet audience out there. Viewers are known to make instant connections, at least nearly, with material provided through visual platforms. Of course, this material has to be educational, engaging and entertaining. Video provides a promise that very little effort is needed from the consumer, making it far more possible that visitors will prefer to play a video than read through text. At a first glance, no text can be more tempting than a play icon.