Archives de catégorie : Video Marketing

Brightcove Named A Leader In Online Video Platforms for Sales and Marketing By Leading Independent Research Firm

BOSTON–(BUSINESS WIRE)–Brightcove, Inc. (NASDAQ: BCOV), a leading global provider of cloud
services for video, today announced that it has been named a leader in
The Forrester Wave™: Online Video Platforms (OVPs) for Sales And
Marketing, Q4 2016. According to the rigorous evaluation of OVPs for
sales and marketing professionals, Brightcove received the highest
scores in both strategy and market presence, with Forrester stating in
the report that « Brightcove’s vision and enterprise track record
solidify it as one of the market leaders ». Brightcove received the
highest scores possible in 22 criteria, including Syndication and
Distribution features, Custom Video Channel/Portal, User Generated
Content, Sales Enablement Workflows, and Product Vision.

“Brightcove pioneered the industry with the belief that one day video
would be as ubiquitous as text on the web. Today, we are loved by
thousands of the world’s most innovative companies, who are helping us
invent the future of digital experiences,” said David Mendels, CEO,
Brightcove. “We believe that every organization in the world will use
video to market, sell and communicate and Brightcove is uniquely suited
in both vision and scale to lead this transformation.”

Forrester’s 39-criteria evaluated nine OVP companies in the sales and
marketing market. Forrester’s evaluation finds that “Brightcove is the
best fit for companies with sophisticated video marketing needs that
extend beyond simply storing and serving video content.”

One of the solutions Forrester evaluated was Brightcove Video Marketing
Suite (VMS). Brightcove VMS is an all-in-one solution for brands and
enterprises to leverage the power of video to build awareness, grow
leads, drive engagement and conversion, and earn customer loyalty.
Brightcove VMS is built on top of the award-winning Brightcove Video
Cloud, the company’s complete video hosting and publishing platform. It
incorporates key capabilities for sales, marketing and support teams,
including:

  • Brightcove Gallery, a template-driven portal for creating powerful and
    engaging video experiences,
  • Brightcove Audience, which connects video analytics with leading
    Marketing Automation Platforms to drive ROI, and
  • Brightcove Live, a leading solution for streaming high-quality live
    video.

The Forrester Wave: OVPs for Sales Marketing, Q4 2016 is available to
Forrester clients or for purchase on Forrester’s
website
. A complimentary copy can be downloaded
here
.

About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering and
monetizing video across connected devices. The company offers a full
suite of products and services that reduce the cost and complexity
associated with publishing, distributing, measuring and monetizing video
across devices. Brightcove has nearly 5,000 customers in over 70
countries that rely on the company’s cloud solutions to successfully
publish high-quality video experiences to audiences everywhere. To learn
more, visit www.brightcove.com.

This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): « believes, »
« expects, » « may, » « will, » « plan, » « should » or « anticipates, » or
comparable words and their negatives. These forward-looking statements
are not guarantees but are subject to risks and uncertainties that could
cause actual results to differ materially from the expectations
contained in these statements. For a discussion of such risks and
uncertainties, see « Risk Factors » in the Company’s filings with the
Securities and Exchange Commission, including its most recent annual
report on Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the event
of changing circumstances or otherwise, and such statements are current
only as of the date they are made.

Des aiguilles à coudre dans des bonbons d’Halloween

Des aiguilles à coudre ont été découvertes dans des friandises remises à des enfants, le soir de l’Halloween.La police avertit les parents qu’au moins un cas a été rapporté dans le secteur Meadowbrook, lundi soir.Les aiguilles ont été trouvée dans de petites barres chocolatées emballées.Les autorités demandent aux parents de redoubler de prudence, alors que les emballages peuvent ne pas laisser paraître qu’une aiguille a été insérée à l’intérieur.

En cas de découverte semblable, la police demande aux parents de la contacter, et de conserver l’emballage.

Pétrolia dénonce la «position dogmatique» de Québec

Lundi, elle a demandé à la Cour supérieure une ordonnance « enjoignant au ministre du Développement durable [David Heurtel] d’approuver » sa demande de modification pour le site de forage Jupiter, à Anticosti. Québec n’a toujours pas répondu à cette demande déposée en août.

Pétrolia estime que « cette négligence ou ce refus d’agir [de Québec] est la conséquence de la position dogmatique prise par le premier ministre Couillard à l’encontre du Programme Anticosti ».

David Heurtel a « sciemment retardé l’analyse » de la demande de modification du certificat d’autorisation, peut-on lire dans la requête, ce qui nuirait grandement au programme de la compagnie. Pétrolia s’insurge contre le premier ministre Philippe Couillard qui « n’a jamais cessé de dénigrer » son projet.

Pétrolia a suggéré en août un « changement mineur de localisation » pour le site Jupiter afin « d’éviter d’avoir à construire un pont sur la rivière Jupiter [riche en saumons] et de diminuer le potentiel d’impacts environnementaux », lit-on dans la requête.

La compagnie voulait préparer le site pour les opérations de forage avec fracturation avant cet hiver. Sans autorisation, elle ne peut procéder.

– D’après Le Devoir

Les forces irakiennes sont entrées dans Mossoul

Les soldats irakiens sont entrés mardi dans Mossoul, lançant ainsi la « véritable » bataille pour reprendre la plus grande ville conquise par les djihadistes du groupe État islamique (EI).
 

C’est par l’est que les forces d’élite ont pénétré dans Mossoul (nord), prenant position dans le quartier de Judaidat Al-Mufti, selon le centre de commandement de l’armée.
 

« C’est à présent le début de la véritable libération pour la ville de Mossoul », a annoncé le général Taleb Cheghati al-Kenani, commandant du service du contre-terrorisme irakien (CTS). « Notre objectif final est la libération » totale de Mossoul, a ajouté l’officier irakien qui s’exprimait depuis la localité de Gogjali, collée à Mossoul et également reprise par les forces irakiennes mardi.
 

Quelques heures plus tôt, le premier ministre irakien Haider al-Abadi avait également affiché son optimisme, deux semaines après le début, le 17 octobre, de la vaste offensive sur Mossoul.
 

« Nous allons refermer notre étau sur l’organisation EI de tous les côtés », a-t-il lancé dans une allocution à la télévision publique. Les djihadistes « n’ont pas d’échappatoire, ils peuvent soit mourir, soit se rendre ».
 

Les experts s’attendent à ce que les combattants de le groupe EI, qui seraient entre 3000 à 5000 dans la ville, selon des estimations américaines, défendent jusqu’au bout leur fief, où leur chef Abou Bakr al-Baghdadi avait proclamé un « califat » sur les territoires conquis en Irak et en Syrie en 2014.
 

En entrant dans Mossoul, les forces du contre-terrorisme sont en avance sur les dizaines de milliers d’autres combattants convergeant à partir du nord et du sud avec le soutien des frappes aériennes de la coalition internationale antidjihadistes menée par les États-Unis.

À l’est et au nord de la ville, les combattants kurdes ont consolidé leurs positions dans les villages récemment repris à l’organisation EI.
 

Au sud, les forces du gouvernement fédéral continuent à progresser, mais restent à plusieurs kilomètres de la périphérie de Mossoul.
 

Enfin à l’ouest, les forces paramilitaires du Hachd al-Chaabi, une coalition dominée par des milices chiites soutenues par l’Iran, tentent de couper les lignes de ravitaillement de l’EI avec la Syrie. Elles ont repris une série de villages sur la route de Tal Afar, ville stratégique du « califat » autoproclamé par l’EI.

 

Craintes pour les civils

 

Les forces entrées par l’est ont la possibilité d’attendre le renfort d’autres unités avant de mener une attaque concertée pour avancer vers le centre-ville, selon des experts. Ou elles peuvent avancer seules dans les quartiers orientaux, en partie désertés par les jihadistes qui se sont repliés à l’ouest du Tigre, le fleuve qui traverse la ville, où leurs positions sont plus solides.
 

Les forces irakiennes devraient tenter d’ouvrir des couloirs humanitaires pour que les civils puissent fuir la ville, peuplée d’environ 1,5 million d’habitants selon l’ONU.
 

L’ONU a exprimé mardi ses « sérieuses inquiétudes » quant au sort de dizaines de milliers de civils qui pourraient être utilisés comme bouclier humain par le groupe EI.
 

Les djihadistes auraient ainsi transporté lundi dans des camions et autocars « quelque 25 000 civils » d’une localité au sud de Mossoul, Hamam al-Alil, pour les rapprocher de la deuxième ville d’Irak, selon des informations rassemblées par le Haut-Commissariat de l’ONU aux droits de l’Homme.
 

Mais « la plupart des camions ont été empêchés de se rendre à Mossoul en raison de patrouilles aériennes de la coalition » internationale dirigée par les États-Unis, a expliqué Ravina Shamdasani, sa porte-parole.
 

L’ONU a par ailleurs indiqué que plus de 40 anciens soldats des forces de sécurité irakiennes avaient été abattus par les djihadistes samedi et leurs corps jetés dans le fleuve Tigre.
 

À ce jour, plus de 17 900 personnes ont fui leur foyer depuis le lancement de la bataille, selon l’Organisation internationale des migrations (OIM).
 

Mais les organisations humanitaires s’activent à élargir la capacité des camps d’accueil d’urgence pour les déplacés, l’ONU estimant que plus d’un million de personnes pourraient fuir Mossoul.
 

Dans les villages libérés du groupe État islamique aux alentours de Mossoul, les habitants reviennent voir leurs maisons, mais ils ne pourront pas se réinstaller avant des mois, le temps que les bombes et mines disséminées par le groupe EI soient désactivées.
 

Par ailleurs, la Turquie, qui souhaite s’impliquer dans la bataille pour Mossoul bien que Bagdad s’y oppose, a envoyé des chars et des canons vers une zone proche de la frontière avec l’Irak, ont indiqué des responsables militaires à l’AFP.

 

Kasasa® Wins 12th MarCom Award

AUSTIN, Texas–(BUSINESS WIRE)–Kasasa®,
formerly BancVue, a financial technology and marketing services company
that provides Kasasa-branded retail banking products and services, has
received its twelfth MarCom award, demonstrating the company’s continued
excellence in marketing.

Kasasa received a Gold MarCom Award for its 2016 Kasasa Protectmarketing
campaign, which promoted its premium identity fraud protection and
restoration service. The company also received an honorable mention for
its Share KasasaTM refer-a-friend technology.

The MarCom Awards recognize individuals and companies involved in the
creation of the concept, writing, design, audio, video or web materials
for a marketing campaign. The competition is divided into over 280
categories in four major areas, which include print media, strategic
communications, digital media, and audio and video. Kasasa was one of
nearly 6,000 entries from 34 countries.

“Being recognized for a twelfth time by the Association of Marketing and
Communication Professionals speaks volumes to our entire team’s
dedication to creating compelling marketing strategies and campaigns,”
said Keith Brannan, chief marketing officer at Kasasa. “Our goal is to
help Kasasa financial institutions build and deepen relationships with
their account holders, and the Kasasa Protect and Share Kasasa campaigns
are perfect examples of how they can do so successfully.”

Kasasa’s campaigns included email marketing, social media and in-branch
collateral. The campaigns were also co-branded with each community
financial institution, and were designed to encourage account holders to
interact with their community bank or credit union.

Kasasa previously received two MarCom Awards in 2015, four in 2014 and
five in 2013 for numerous campaigns.

About Kasasa

Kasasa®, formerly BancVue®, is the innovative leader in branded,
community-powered banking products proven to drive profit and growth for
community financial institutions. With unprecedented access to training,
compliance, research, support resources and customized consulting,
Kasasa’s flagship suite provides a research-based strategy leveraging
the power of a branded relationship platform. Kasasa is making community
financial institutions the topic of conversation for happy consumers
nationwide. For more information, please visit www.kasasa.com,
or visit them on Twitter @Kasasa,
@KasasaNews, Facebook,
or LinkedIn.

Brightcove Named A Leader In Online Video Platforms for Sales and Marketing By Leading Independent Research Firm

Brightcove Named A Leader In Online Video Platforms for Sales and Marketing By Leading Independent Research
Firm

Brightcove received highest score in strategy and product vision (tied)

Brightcove, Inc. (NASDAQ: BCOV), a leading global provider of cloud services for video, today announced that it has been named a
leader in The Forrester Wave™: Online Video Platforms (OVPs) for Sales And Marketing, Q4 2016. According to the rigorous evaluation
of OVPs for sales and marketing professionals, Brightcove received the highest scores in both strategy and market presence, with
Forrester stating in the report that « Brightcove’s vision and enterprise track record solidify it as one of the market leaders ».
Brightcove received the highest scores possible in 22 criteria, including Syndication and Distribution features, Custom Video
Channel/Portal, User Generated Content, Sales Enablement Workflows, and Product Vision.

“Brightcove pioneered the industry with the belief that one day video would be as ubiquitous as text on the web. Today, we are
loved by thousands of the world’s most innovative companies, who are helping us invent the future of digital experiences,” said
David Mendels, CEO, Brightcove. “We believe that every organization in the world will use video to market, sell and communicate and
Brightcove is uniquely suited in both vision and scale to lead this transformation.”

Forrester’s 39-criteria evaluated nine OVP companies in the sales and marketing market. Forrester’s evaluation finds that
“Brightcove is the best fit for companies with sophisticated video marketing needs that extend beyond simply storing and serving
video content.”

One of the solutions Forrester evaluated was Brightcove Video Marketing Suite (VMS). Brightcove VMS is an all-in-one solution
for brands and enterprises to leverage the power of video to build awareness, grow leads, drive engagement and conversion, and earn
customer loyalty. Brightcove VMS is built on top of the award-winning Brightcove Video Cloud, the company’s complete video hosting
and publishing platform. It incorporates key capabilities for sales, marketing and support teams, including:

  • Brightcove Gallery, a template-driven portal for creating powerful and engaging video
    experiences,
  • Brightcove Audience, which connects video analytics with leading Marketing Automation Platforms to
    drive ROI, and
  • Brightcove Live, a leading solution for streaming high-quality live video.

The Forrester Wave: OVPs for Sales Marketing, Q4 2016 is available to Forrester clients or for purchase on Forrester’s website. A complimentary copy can be downloaded here.

About Brightcove

Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for delivering and monetizing video across
connected devices. The company offers a full suite of products and services that reduce the cost and complexity associated with
publishing, distributing, measuring and monetizing video across devices. Brightcove has nearly 5,000 customers in over 70 countries
that rely on the company’s cloud solutions to successfully publish high-quality video experiences to audiences everywhere. To learn
more, visit www.brightcove.com.

This press release may include forward-looking statements regarding anticipated objectives, growth and/or expected product
and service developments or enhancements. Such forward-looking statements may be identified by the use of the following words
(among others): « believes, » « expects, » « may, » « will, » « plan, » « should » or « anticipates, » or comparable words and their negatives.
These forward-looking statements are not guarantees but are subject to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these statements. For a discussion of such risks and uncertainties, see « Risk
Factors » in the Company’s filings with the Securities and Exchange Commission, including its most recent annual report on Form
10-K. Brightcove assumes no obligation to update any forward-looking statements contained in this press release in the event of
changing circumstances or otherwise, and such statements are current only as of the date they are made.

North America:

WE for Brightcove

Morgan Witte, 512-527-7025

[email protected]

or

Europe:

WE for Brightcove

Rebecca Lake, + 020 7632 3856

[email protected]

Five Solid Reasons for Adopting Video Chat at Your Company

Small businesses always strive to boost productivity while keeping costs down. To stay competitive in an increasingly global and virtual business environment, small businesses need to adopt new technologies that make employees more productive, enhance customer experience, cut costs, and improve the bottom line.

With the availability of video chat software, small businesses can benefit from face-to-face communication without incurring the high travel costs and productivity downtime that usually accompanies in-person meetings.

Moreover, video conferencing is much more effective than a phone call is in many situations. It aids in increasing understanding even across language and cultural boundaries as people can see everything from facial expressions to body language. For example, suppose you need to present a product demo to your prospect or troubleshoot an issue that requires data sharing with a customer, video calling would prove to be far more constructive and meaningful than elucidating it verbally through audio conference.

Gartner predicts that more than 100 of the 500 largest global businesses will introduce video-based chat by 2018 for customer-facing interactions. It’s high time that even small businesses start reaping the awe-inspiring advantages of this tool.

Let’s learn how small businesses and startups can benefit by using video chat for communications.


1. A More Personalized Experience

Today’s customers need a deeper and more personalized service from brands, so video chat can prove to be very efficient and quick in this aspect. Through video chat, customers can communicate with companies, which can create a similar experience like a face-to-face meeting without requiring visits to their physical offices. This platform is really effective especially in the banking, education, healthcare, and retail industries where providing exceptional customer experience is the key to business success.

2. Increased Emotional Engagement

Through video chat, businesses can make and maintain that human connection regardless of distance. Customers can effortlessly communicate across this channel and can get immediate attention. Real-time interactions through video chat can turn out to be very efficient; companies can get involved with their customers emotionally and can influence customer behavior, directly affecting their motivation and attitude. That can lead to more of customer engagement, thus increasing revenues.

3. Improved Customer Service

As video communication makes conversations and collaboration more natural and fluid, it improves interactions between customer care teams and their customers.

Customer service reps have more convincing power via video because they can gauge the customers’ body language and facial expressions. So, video chat contributes to improved customer satisfaction and experience.

Also, 80% of communication is non-verbal. The absence of visual and non-verbal parts of communication can lead to incomplete and imperfect collaboration. Video chat, however, enables businesses to gain new customers as well as improve customer loyalty and retention.

Customers who use your live chat platform are 3X more likely to buy because the method provides a direct and personal interaction with customers, according to recent research.

Also, companies can improve their customer service levels by recording the video chats. They can later analyze the recordings for quality check and training purposes.

4. Reduced Costs

Small businesses always struggle to lower their costs because of budget constraints. By adding video chat feature, businesses can drastically reduce their customer service expenses.

5. Streamlined Communication

The integration of video chat feature in mobile apps helps in initiating a video call through the application or website. Customer service reps can seamlessly switch from chat to video, if required. If any of the agents is not available to attend the video call, customers can schedule a callback on their mobile app or Web UI.

* * *

There is a need for small businesses to improve the speed and scale of operations to survive in this rapidly changing business environment. Video conferencing is a great cost-effective solution to improve operational efficiencies. When you need to woo a prospective customer, discuss a presentation, carry out a brainstorming session with your globally dispersed team, or conduct interviews, video chat can prove to be a powerful aid. It cuts down expenses, increases productivity, gives you an edge over competitors, and goes the extra mile for your business.

EuclidIQ Announces the OptiiQ.ly Online Video Platform At …

At Streaming Media West on booth #216, EuclidIQ, a leading provider of video compression products, today announced the immediate availability of OptiiQ.ly, an Online Video Platform (OVP) that offers a simple end-to-end channel solution for distribution of live and pre-recorded video content over the internet. An alternative to using several OVP service providers to launch an OTT service, OptiiQ.ly provides a turnkey solution including ingest, transcoding, storage, management, protection, publishing, syndication, tracking, monetization and APIs.

Ideally suited for OTT and IPTV service operators, the OptiiQ.ly platform helps any content owner or aggregator – from traditional linear broadcasters seeking viewers and ad revenue from online content, to corporate communications, live events, houses-of-worship and on-line education – to get online and monetizing their content fast. With OptiiQ.ly, content owners don’t need to worry about the technology or tools or which CDN providers choose. Users simply select their distribution platforms and their monetization strategy – PPV, subscription “SVoD”, or advertising – and OptiiQ.ly handles the rest. Hybrid monetization models are also supported such as subscription/advertising.

“As the demand for OTT services continues to grow, selecting the right encoding technology, CDN, management and monetization system can be a daunting task. With OptiiQ.ly, we not only put it all under one roof, we also provide personal consulting during the entire setup process to make sure businesses have exactly what they need to grow online and capture new opportunities for revenue,” said Frank Capria, Chief Product and Marketing Officer at EuclidIQ.

In creating the OptiiQ.ly OVP, EuclidIQ has partnered with leading digital distribution and video delivery service providers Tulix Systems and Gigcasters to create a comprehensive and customizable framework for any live streaming or VOD OTT requirements. Transcoding of content is powered by EuclidIQ’s groundbreaking IQ264 technology, which delivers the highest quality output at the smallest bandwidths possible, saving organizations an additional 25% on average in distribution costs. By incorporating the IQ264 technology within an OTT’s existing workflow, content providers no longer need to worry about what settings or encoder to use to get the best looking, uninterrupted video streams for their viewers.

“Our belief is that the best monetization strategy puts the viewer experience first. So, we’ve partnered with best of breed solution providers to put IQ264 at the center of the OTT delivery process to ensure the highest quality viewing experience and better retention of subscribers. The content owner curates the video library to offer, chooses a monetization model, and the desired delivery platforms. We take care of the rest,” adds Capria.

OptiiQ.ly supports linear, VOD, and hybrid channels with mobile app development for Apple TV, Roku, Google Chromecast, Amazon Fire TV, iOS, Android, native web apps, and more.

“This is a very important integration for the streaming industry which will demonstrate the benefits of EuclidIQ’s IQ264 technology combined with TulixOTT and TulixCDN from a practical point of view”, said Dr. Nino Doijashvili, Executive Vice President at Tulix Systems.

“Our objective is to produce the highest quality compressed stream possible at a given bitrate rate.  EuclidIQ’s IQ264 enhanced codec technology helps us accomplish this goal on both our Hydra Live Encoding System and our VOD encoding cluster. We’re excited about the technology and the engineering both companies are bringing together for the OptiiQ.ly project,” said Casey Charvet, managing directory at Gigcasters.

OptiiQ.ly will be demonstrated at Streaming Media West on booth 216 at the Huntington Beach Hyatt Regency in California November 1-2.

OptiiQ.ly is available now.

More information is available at http://www.euclidiq.com/optiiqly

How Video Marketing Helps Freelance Writers Improve SEO, Gain Trust, and Showcase Expertise

I’m a writer, and I boost my business via video.

Um, what? If you’re a writer, and want to be hired as a writer, shouldn’t you do your marketing via written word? After all, that’s how people are going to judge whether you’re good enough, right?

Well, yes. And I do use the written word a lot. I publish a written post on my own blog every other week, and I write for a handful of client sites as well. But back in January and February, I was having a little trouble getting traffic to my site and booking business. To solve that problem, I joined a business coaching program (like I’ve mentioned in some of my past posts)—but a colleague in my city’s entrepreneur network suggested something a little radical: YouTube.

In our communications, she reasoned that no other writer was doing YouTube videos as a way to stand out, so it’d be so easy for me to set myself apart that way. And, in a way, she was right: it’s not that no writers were using YouTube, but the number was (and still is) so small, I might as well be the only one. My videos consistently rank in the top five for their keywords. Compare that to the number of writers I’m competing against with the written word in Google search, and the choice to use video as a part of my marketing strategy is almost a no-brainer.

My videos don’t have that many views (currently approximately 30-50 each), but the keywords I use are highly targeted, and I know that people aren’t just stumbling upon them by chance—they’re watching them because they want to know exactly what I’m teaching in those videos. Once they see I’m capable of teaching them those things, a fair number of them follow the call to action I put at the end to read my blog or download my lead magnet.

Video marketing helps me raise personal brand awareness, grow my email list, and reach people in my target audience who already know they need help from someone like me. And although my video quality is not great, it’s good enough—which works for me and my viewers.

In the video above, I walk through the exact process I use to produce my videos, including how I determine which keywords to use in my titles so I can drive the targeted traffic these videos are so good for. I also mention these resources, both of which I highly recommend for freelancers looking to try video in their marketing strategies:

If you want more inspiration and ideas for video marketing as a freelancer, check out my YouTube channel. And if I’ve inspired you in any way to give YouTube a shot for your own freelance career, let me know in the comments!

Subscribe to the Content Standard

Vidyard Named a Leader for Online Video Platforms for Sales and …

KITCHENER, Ontario–(BUSINESS WIRE)–Vidyard,
the video platform for business, has been named a leader in Online
Video Platforms for Sales and Marketing by independent research firm
Forrester Research, Inc. The recognition comes as part of The Forrester
Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which
analyzed the most significant providers in the space.

Vidyard achieved the highest score for current offerings among all
participants in the report, landing highest possible score for 23 of the
39 criteria, including administration, syndication and distribution
features, sales enablement workflows, enterprise application
integrations, reporting and analytics, global support and security.
Vidyard was the only vendor to receive the highest possible scores in
the player features; marketing and lead generation tools; and targeting,
personalization and discovery criteria.

“Vidyard has a clear vision of video’s future that resonates with its
customers and Forrester alike,” wrote analyst Nick Barber in The
Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4
2016. “It understands how important user-generated content (UGC) will be
for brands and businesses, and it plans to roll out further support for
UGC and analysis of it. Its roadmap follows up in-video personalization
with support for real-time rendering of dynamically personalized video
content, which will increase viewer engagement.”

The Forrester Wave methodology included a rigorous process of vendor
surveys, scenario-based product demos, executive strategy briefings and
customer reference calls to validate each vendor’s products and
qualifications. Forrester analyzed nine vendors’ video platforms across
39 criteria.

“I believe that this research shows that video has become a core
component of modern marketing and sales with businesses looking for more
advanced distribution, personalization, interactivity and analytics to
help them turn viewers into customers,” said Michael Litt, Vidyard CEO
and co-founder. “In my view, Forrester’s work proves there’s been a
massive shift in the video technology market beyond publishing and
advertising. Now the conversation is about how to use video to better
connect, engage and convert customers and support the entire buying
journey even after the deal closes.”

In addition to analyzing vendor offerings, Forrester noted the rise of
online video and its growing importance for business. “The
sales-and-marketing-focused OVP market is growing because more firms see
video as a way to address their top challenges of using engaging content
to connect with customers and prospects,” according to the report. U.S.
adults spend nearly two hours a day consuming video, more than any other
online activity, and online video has become a must-have for businesses.
Video conveys emotion much better than the written word, and the human
brain processes it 60,000 times faster than text, according to the
report.

Businesses that want to capitalize on video need to harness their own
video channels and can’t simply rely on YouTube for distribution,
largely because it lacks the rich analytics and integrations that come
with platforms such as Vidyard. Integrations with CRM and marketing
automation platforms enable marketing and sales teams to easily create
and share videos with customers, track their true engagement in the
content and measure its impact on revenue.

“Vidyard is an excellent fit for companies that want more than just a
video repository but want to deploy and measure videos with specific
integrations into CRM systems and MAPs,” Barber wrote.

To view The Forrester Wave: Online Video Platforms For Sales And
Marketing, Q4 2016 in its entirety, visit here: www.vidyard.com/resources/forrester-wave-online-video-platforms-sales-marketing

About Vidyard

Vidyard
(Twitter: @Vidyard) is the video intelligence platform that helps
businesses drive more revenue through the use of online video. Going
beyond video hosting and management, Vidyard helps businesses drive
greater engagement in their video content, track the viewing activities
of each individual viewer, and turn those views into action. Global
leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Cision, TD
Ameritrade, Citibank, MongoDB and Sharp rely on Vidyard to power their
video content strategies and turn viewer into customers.