Archives de catégorie : Video Marketing

Giant Media Taps IBM Watson for Personalized Outstream Video Advertising

Video Marketing,

LOS ANGELES, CA–(Marketwired – Nov 16, 2016) – Giant Media, a leading video advertising company, has integrated IBM Watson into its advertising platform for advertisers to better deliver personalized video advertisement to targeted audiences. Watson services can unlock insights buried deep within data, offering marketers a clear view into how and when consumers want to engage with brands. Killington Resort in Vermont is one of the early adopters of this Giant Media’s targeting technology with Watson that has seen a 2.5x improved click through rate (CTR).

Giant Media is one of the first outstream video providers to harness IBM Watson’s AlchemyLanguage, a collection of APIs that offers text analysis through natural language processing and is available on the IBM Watson Developer Cloud. With AlchemyLanguage, Giant Media helps advertisers target specific keywords that can resonate with particular audiences across a large volume of Giant Media’s publisher partner websites. It also determines site content sentiment, and promotes higher user engagement by strategically placing contextually relevant advertisements in the most suitable editorial environments.

« We are very pleased to be working with IBM to further advance our targeting platform with cognitive computing. Giant Media with Watson is the next generation of technology that will ensure our ad units are serving the most appropriate, most relevant content to the right person at the right time. By adding Watson to our platform, we can add more contextual relevance to audience targeting for a superior digital advertising user experience for clients including Killington Resort, » said John Cobb, CEO of Giant Media.

« Killington Resort is constantly looking for better ways to ensure our brand message reaches the right audience. Since using Giant Media’s IBM Watson-embedded platform, we have seen a 2.5x improved click through rate, which should ultimately translate to a positive effect on our bottom line, » said Rob Megnin, director of Sales, Marketing, Reservations and Snowsports at Killington Resort.

Giant Media boasts one of the largest native video networks in the United States, capable of reaching over 209 million people (comScore, Aug. 2016) with over 40,000 custom audience segments available. Founded in 2009, Giant has been an innovator in native and outstream video advertising by focusing on delivering the best end user experience. Advertisements that run on Giant’s network do not run in front of other content, instead offering user initiated ad environments across its premium partner sites.

« The ability to combine our user-first ad experience across our premium network with the unprecedented targeting capabilities that IBM Watson’s AlchemyLanguage offers means delivering even more relevant ad placements. This enhanced relevancy will ultimately result in higher brand engagement and a better user experience which benefits both brand advertisers as well as their audiences, » said Giant’s vice-president of engineering, Nic Delorme.

About Giant Media
Giant Media is the leader in premium video distribution for advertisers, providing more relevant and immersive brand engagement through a superior user experience. By combining cross-platform video distribution with advanced targeting, data-centered campaign optimization and in-house content marketing, Giant’s best-in-class video advertising platform consistently produces unrivaled audience engagement. Giant Media, a subsidiary of Adknowledge, has offices in Los Angeles, New York, Chicago, Fort Myers and Kansas City. For more information on Giant Media, visit www.giantmedia.com 

About IBM Watson: Pioneering a New Era of Computing:
Watson represents a new era in computing called cognitive computing, where systems understand the world the way humans do: through senses, learning, and experience. Watson continuously learns from previous interactions, gaining in value and knowledge over time. With Watson, organizations are harnessing the power of cognitive computing to transform industries, help professionals do their jobs better, and solve important challenges. Watson is open to the world, allowing a growing community of developers, students, entrepreneurs and tech enthusiasts to easily tap into the most advanced and diverse cognitive computing platform available today. Watson solutions are being built, used and deployed in more than 45 countries and across 20 different industries. For more information on IBM Watson, visit: ibm.com/Watson and ibm.com/press/watson.

Apple marketing power, inconsistent video purchasing habits confusing Hollywood

Video Marketing,


 

By Mike Wuerthele
Wednesday, November 16, 2016, 08:57 am PT (11:57 am ET)

With Apple both throwing its weight around to capture exclusives for video content —and not willing to get in a bidding war with other streaming services for content —Hollywood is said to be beginning to question the company’s future intentions as a media venue.


Over the last two years, Apple appears to be reinforcing the appearance of video as a « hobby » for the company, as famously stated by Apple co-founder Steve Jobs talking about the Apple TV.

In the last year, Apple engaged comedian Chris Rock in discussions about exclusive content, according to The Information. Ultimately, Apple walked away from the deal, with two exclusive stand-up shows ending up on Netflix, for $20 million a show.

On the other hand, movie deals for iTunes are being pursued more aggressively, with Apple not being afraid to swing its promotional weight around to cap a deal. Apple’s discussions with the producers of Michael Moore’s « TrumpLand » documentary started very early on in production, and Apple sealed the deal with heavy promotion of the feature on the iTunes homepage, according to people familiar with the discussions.

Also confusing the issue is Apple’s failure to secure a rumored over-the-top programming package for the Apple TV, as well as the all-in approach the company is taking to the « Planet of the Apps » reality show, currently in production.

Analysts believe that not having a wide array of original programming hurts Apple in the long run by keeping market share low, eliminating syndication broadcast revenues, and giving no reasons for consumers to lock-in to iTunes and Apple TV.

However, Apple Chief Executive Tim Cook’s saying that Apple was interested in « content creation and ownership » in the most recent financial results report fueled speculation that Apple plans to delve further into the media market.

Apple is also said to be working on its first-ever scripted series, « Vital Signs, » starring company executive Dr. Dre. Furthermore, Apple has also purchased the rights to James Corden’s « Carpool Karaoke » in July.

One in a Million: RadiumOne and iflix Launch Consumer-Powered Marketing Campaign Attracting One Million New …

Video Marketing,

SAN FRANCISCO, Nov. 16, 2016 /PRNewswire/ — RadiumOne today unveiled the results of an innovative six-month marketing campaign aimed at accelerating the subscriber base for iflix, Asia’s leading streaming video service provider. By analyzing large amounts of data to understand consumer intent, the iflix campaign targeted consumers most likely to convert to paid subscribers.

HD Logo

Highlights of the campaign that helped iflix acquire one million high-value subscribers in six months:

  • Connecting with consumers based on their particular movie or TV viewing behavior during the free trial period increased the chances of conversion to paying subscriber by 75 percent
  • Re-engaging quickly with expired subscribers resulted in a fifty times greater conversion to paying subscriber than new to iflix customers
  • Grew brand awareness for iflix from zero to 25 percent
  • Reduced cost of new customer acquisition for iflix from USD$25 down to USD$3

« We trusted our marketing technology partner RadiumOne to cut through the clutter and grow our business through acquiring high-value subscribers with literally zero pre-existing brand awareness, » said Mark Britt, iflix co-founder and CEO. « RadiumOne’s ability to analyze large amounts of consumer data from across the open mobile and web enabled us to target high-propensity segments, customize our creative, and constantly optimize campaign performance so that we were able to not just achieve but exceed our very aggressive goals across South East Asia. »

When iflix launched in May 2015, it immediately began using RadiumOne’s sharing and mobile analytics tools to capture important signals about entertainment fans from across its paid, owned, earned and shared media channels. By combining mobile analytics such as in-app events and search history with social analytics such as consumer sharing behaviors, along with campaign data and iflix’s proprietary customer data, RadiumOne was able to identify the valuable signals of real-time consumer interest in entertainment content.

From these signals, RadiumOne’s was able to make predictions about future consumer behaviors, such as likelihood to convert and probability of churn. Such predictions were activated in iflix’s paid marketing campaigns accordingly and used to drive the company’s digital marketing efforts forward. For example, RadiumOne was able to assign a lifetime value score to individual users, thereby enabling iflix to bid an appropriate amount in their acquisition campaigns. The data was also used to customize creative, target specific consumer segments and optimize campaign performance.

« This is a great example of what can be achieved when brands and their partners are truly aligned with real business outcomes as the sole focus, » said Kerry McCabe, President of RadiumOne. « This was an exciting partnership for us that showcased how we’re able to make connections that matter for a challenger brand in a highly contested market. »

On Oct. 27, the iflix/RadiumOne campaign received the Gold for Excellence in Launch Marketing award and the Silver for Excellence in Data Driven Marketing award at the Marketing Excellence Awards 2016 held in Malaysia. The partnership has received six other marketing excellence awards in Asia during 2016.

About RadiumOne
RadiumOne is the only data-driven marketing company connecting the dots between brands’ paid, earned, shared and owned assets to find and connect with high-value consumers. Through our ability to see the strongest signals of consumer intent and predict where consumers are on their journeys, we can build safe and effective brand-specific campaign strategies. RadiumOne delivers digital campaigns that are measured against real business outcomes. Based in San Francisco, RadiumOne has offices across the North America, Europe and Asia Pacific. More on RadiumOne can be found at http://www.radiumone.com. Follow us on Twitter @RadiumOne.

About iflix
iflix is the world’s leading Internet TV service for emerging markets, offering users unlimited access to thousands TV shows, movies and more. With a vast selection of first run exclusives and award winning movies and shows, plus the best in local and regional programs, iflix places the entertainment people want at their fingertips to either stream or download. For one low monthly fee, iflix subscribers can watch on their mobile phone, laptop, tablet, TV? wherever, whenever. Let’s play.

Logo – http://photos.prnewswire.com/prnh/20141209/163064LOGO

 

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/one-in-a-million-radiumone-and-iflix-launch-consumer-powered-marketing-campaign-attracting-one-million-new-subscribers-in-six-months-300363750.html

SOURCE RadiumOne

5 Steps to Rev Up Your Video Marketing Program | Dealer Marketing

Video Marketing, , , ,

When it comes to video marketing, do you feel like you’re stuck in first gear? Are you telling yourself that video production takes too much time or costs too much money?

The truth is, you no longer need a huge budget to make great video content. Keep reading to find out how video marketing can help your dealership pull ahead of the competition in 2017.

Keep ahead of the curve

Hyperfine Media found that 64% of users are more likely to buy a product online after watching a video, and that enjoyment of video ads increases purchase intent by 97%. This means you’re missing out on an opportunity to get your vehicles in front of an audience that is ready to buy if you video isn’t a part of your 2017 marketing strategy.

Here’s the bottom line: Because one-third of all online activity is spent watching videos, tapping into this channel can help your dealership sell more cars. Unlike blogs or text-based marketing content, videos deliver an interactive, immersive experience that forges a personal connection with viewers.

Few marketing channels can duplicate video’s ability to elicit emotion, and this can be a powerful tool for generating and converting leads during each stage of your customers’ buying journey.

Go from 0 to 60 in 5 steps

There’s no denying the potential of video marketing. When your dealership is up against cute cat videos and the latest viral sensation, however, your content needs to stand out.

To get up to speed, before you launch a full-fledged video marketing campaign, create content your audience will love by following these five steps.

1. Get ready for your close-up

You spend all day talking to customers in your showroom. You may find speaking to an “invisible” audience in a video harder than you’d expect.

To get past this problem, when you step in front of the camera, imagine that you’re speaking with your best friend, a family member, or customer. Don’t be afraid to show some personality.

2. Educate your audience

When creating your video marketing campaign, assume the viewer knows nothing about your dealership, the cars in your inventory, or the services you provide.

Videos are a great educational opportunity, so create content that solves viewers’ problems. These videos may be about the steps in buying a vehicle, its service and maintenance after purchase, etc.

3. Tell a story and provide value

According to Fortune Lords, 300 hours of video are uploaded to YouTube every minute. In addition, nearly 5 billion videos are watched on YouTube every day.

With the internet getting more and more saturated with video content, a successful campaign requires more than just great visuals. It also needs to provide something of value to your customer, like an incentive or exclusive discount.

4. Choose the right call to action

The goal is of your video is to entice viewers to learn more about you by checking out your website and visiting your showroom. If your video ends without providing the next step, however, you’re missing the most important part: the call to action (CTA).

Whether it’s telling customers how to take a test drive, schedule an oil change, or sign up for your newsletter, your video needs to guide the viewer to the next step. Here are a few ideas for CTA taglines to get you started:

  • Watch more videos now!
  • Get 10% off for your next service appointment!
  • Schedule your test drive today!

5. Get your videos out there

Once you’ve finished creating your videos, it’s time to promote, promote, promote.

It may seem obvious to post your video on your dealership website, but don’t forget to also place it on Facebook, Twitter, and YouTube. Make it easy for your buyers to find it by placing it in locations they frequent online.

Because 2017 is right around the corner, now is the time to start planning out a video marketing strategy for the coming year that turns video views into customers at your dealership.

Meghan Garrity is an inbound marketing copywriter at Stream Companies with a passion for helping dealerships generate leads. When Meghan isn’t at work, you can find her on her yoga mat or looking at cat pictures.

Diocese investigates Texas priest for using aborted baby in online …

Video Marketing, , , ,

Fr Frank Pavone placed a dead baby on an altar in videos endorsing Donald Trump’s bid for the presidency

The Diocese of Amarillo, in the United States, says it’s investigating a priest who placed an aborted baby on his altar and posted a video of it on two social media sites.

The Amarillo Globe-News reports that Amarillo Diocese Bishop Patrick Zurek said that the “action and presentation of Fr (Frank) Pavone in this video is not consistent with the beliefs of the Catholic Church.”

In the video posted to Facebook, Fr Pavone said Hillary Clinton and the Democratic platform would allow abortion to continue and that Donald Trump and the Republican platform want to protect unborn children. A shorter version was posted on Instagram.

In his Tuesday statement, Bishop Zurek said the diocese “deeply regrets the offence and outrage caused by the video for the faithful and the community at large.”

Global app at your local store

La politique énergétique de Trump pourrait faire chuter les prix

Video Marketing,

Contrairement à son prédécesseur démocrate Barack Obama, qui a favorisé les industries renouvelables, le futur président républicain a promis de relancer l’extraction du charbon et de rendre encore plus facile l’exploitation des hydrocarbures de schiste et des carburants fossiles en général.

Il a apporté son soutien au projet de construction de l’oléoduc Keystone XL entre le Canada et les États-Unis, bloqué par M. Obama, promis d’ouvrir à l’exploitation une plus grande partie du domaine public fédéral, notamment en Alaska, et d’abroger la loi sur la pollution de l’atmosphère (Clean Power Plan), visant à réduire la part du charbon dans la production d’électricité aux États-Unis (environ un tiers actuellement).

Le «roi du schiste» Harold Hamm et Kevin Cramer, représentant à la Chambre pour le Dakota du Nord, l’un des Etats du pays où cette industrie a explosé, font partie de ses conseillers et pourraient obtenir des postes à responsabilités dans son administration.

«Je vais lever les restrictions sur l’énergie américaine et permettre à cette nouvelle richesse de profiter aux communautés locales», avait notamment affirmé Donald Trump lors d’une conférence sur les hydrocarbures de schiste en septembre.

Surproduction mondiale

Cette politique pourrait avoir comme première conséquence d’ajouter encore à la surproduction mondiale, responsable de la chute des prix du pétrole depuis 2014.

La production américaine est passée de 5,5 millions de barils par jour en 2010 à 9,6 millions en 2015, en raison de l’exploitation du schiste. En conséquence, le pays a réduit ses importations, faisant mécaniquement baisser les prix.

Depuis, la production américaine est repassée sous 9 millions de barils/jour, la chute des prix obligeant certains exploitants à fermer leurs puits.

Ouvrir une plus grande part du domaine public fédéral ferait de nouveau augmenter la production et, en retour baisser encore les prix, si tant est que les producteurs américains restent au-dessus du seuil de rentabilité.

«L’essor du schiste a mis une quantité incroyable de pétrole sur le marché», souligne Sam Ori, directeur de l’institut d’études énergétiques à l’université de Chicago, «et le principal défi auquel fait face le secteur pétrolier, c’est le prix».

«À moins de trouver un moyen de ralentir les importations, la production américaine n’a pas beaucoup d’avenir», souligne l’analyste Carl Larry de Frost Sullivan. Selon lui, l’un des moyens de les réduire serait de les taxer.

Reste que l’exploitation du schiste pénalise aussi le charbon, car le gaz naturel ainsi produit est plus propre et plus facile à transporter que la houille qui générait encore 50 % de la production d’électricité il y a une quinzaine d’années.

Quelque 100 000 emplois ont ainsi disparu dans les mines des Appalaches, qui ont aussi souffert de la concurrence de filons plus facilement exploitables, notamment dans le Wyoming (ouest).

Or M. Trump a promis de relancer le secteur houiller, ce qui a probablement contribué à sa victoire sur son adversaire démocrate Hillary Clinton dans plusieurs États de la «Rust Belt», dans le nord-est du pays.

Au mieux, estime Sam Ori, on peut ralentir le déclin du charbon, «mais rien de ce que pourrait faire une administration Trump n’y changera quelque chose».

Renouvelables menacées ?

Quant aux énergies renouvelables, elles pourraient souffrir des politiques du nouveau président après avoir bénéficié ces dernières années de fortes incitations fiscales et de subventions fédérales.

Selon certains experts, elles sont toutefois maintenant en mesure d’assurer leur rentabilité sans subventions. Le Texas, champion de l’industrie pétrolière américaine, recourt ainsi de manière importante à l’éolien et au solaire pour la production de son électricité.

«Le secteur des énergies renouvelables est réellement concurrentiel en matière de prix», assure Greg Wetstone, président du conseil américain sur les énergies renouvelables, «et l’élection ne va rien y changer».

Le principal risque pour les renouvelables, admet-il toutefois, serait une nouvelle baisse des prix du gaz naturel, mais il rappelle que le secteur emploie lui-même environ 300 000 personnes. «C’est un secteur à part entière et il n’y a pas de raison pour y saper la croissance et l’emploi».

Climat : Hollande appelle les Etats-Unis à « respecter les engagements qui ont été pris »

Video Marketing,

Une semaine après l’élection du climato-sceptique Donald Trump à la présidence des Etats-Unis, François Hollande a tenu à réaffirmer la position de la France concernant l’accord de Paris sur le climat, conclu en décembre 2015 à l’issue de la COP21.

A Marrakech pour la 22e conférence sur le climat de l’ONU (COP22) mardi 15 novembre, il a appelé les Etats-Unis à « respecter les engagements qui ont été pris » un an auparavant, soulignant qu’il ne s’agissait « pas simplement [de] leur devoir » mais de « leur intérêt », celui de la population et des entreprises américaines.

L’accord de Paris est « irréversible en droit et en fait », a fait valoir François Hollande, mais aussi « dans les consciences ». « L’inaction serait désastreuse pour le monde, désespérante pour les générations futures et dangereuse pour la paix », a-t-il ajouté, évoquant les migrations, les famines et les conflits qu’engendrerait un emballement des dérèglements climatiques.

» Suivre la COP 22 avec notre journaliste sur place :

Ce n’est pas la première fois que François Hollande s’inquiète à propos des positions du futur président américain sur le climat. Réagissant à l’élection de Donald Trump le 9 novembre, il avait estimé qu’elle ouvrait « une période d’incertitude », notamment concernant « la préservation de la planète ».

La France, a-t-il assuré depuis le Maroc, « mènera ce dialogue avec les Etats-Unis et leur nouveau président, dans l’ouverture, dans le respect mais avec exigence et détermination » et « au nom » de la centaine d’Etats qui ont déjà ratifié l’accord de Paris.

Lire aussi :
 

Climat : Trump pourrait profiter d’une faille juridique pour sortir de l’accord de Paris

Plus tôt dans la journée, le secrétaire général de l’ONU, Ban Ki-moon, avait de son côté espéré que Donald Trump « [comprendrait] la gravité et l’urgence » de l’action contre le réchauffement planétaire.

Lire aussi :
 

Trump peut démolir l’accord sur le climat

L’Afrique au cœur de la COP22

Par ailleurs, François Hollande doit annoncer, lors d’un sommet de chefs d’Etat et de gouvernement africains réuni en marge de la COP22, « un nouvel objectif chiffré et réévalué » de la participation française à des projets de production d’énergie renouvelable en Afrique.

Dans la foulée d’un premier sommet réuni lors de la COP21 à Paris, plus de 240 projets de production d’énergie renouvelable ont été identifiés sur le continent africain. La France s’était engagée à soutenir une quarantaine d’entre eux, représentant 1,8 milliard d’euros et 1,8 gigawatt, comme une ferme éolienne en Egypte ou des programmes d’électrification en zones rurales au Mali ou au Kenya.

François Hollande rencontrera également mercredi matin les premiers ministres libyen et marocain Fayez Al-Sarraj et Abdelilah Benkirane, avant de tenir une conférence de presse en début d’après-midi et de regagner Paris.

Près de 180 responsables – chefs d’Etat, de gouvernement et ministres – des pays signataires de l’accord de Paris se succéderont mardi et mercredi à la tribune de la COP22.

StreamSend: 10 Email Marketing Steps to Reach Customers On Black Friday, Cyber Monday

Video Marketing,

SACRAMENTO, Calif.–(BUSINESS WIRE)–StreamSend offers agencies and marketers advice on ten items to look for in Black Friday and Cyber Monday email templates – a shortcut to easily creating holiday email marketing campaigns that attract leads and generate 2016 holiday sales.

“NRF expects retail sales in November and December (excluding autos, gas and restaurants) to increase a solid 3.6 percent to $655.8 billion. Online sales are forecast to increase between 7 and 10 percent over last year to as much as $117 billion.” — National Retail Federation

“Crucial holiday shopping days like Black Friday and Cyber Monday can make or break a business, but retailers have to face some heavy competition in the inbox.” said Dan Forootan, president of StreamSend Email Marketing. “Email templates are a fast, easy way to cut through the clutter with targeted holiday messages that customers welcome. Here are some of the key components of ready-to-use templates that drive successful holiday email campaigns.”

1. Watch Video Work

  • Use professionally designed mobile-optimized video-email templates.
  • Embed a sign-up form directly in your video so people can opt-in to lists.
  • Increase website traffic with a URL embedded directly into the video.
  • Use sharing features allow viewers to share your video, forward it or embed it on their site.

2. Track It
Advanced reporting should allow tracking email, social, and video from one central location.

3. Smart Messages
Every email should have the capability to be repurposed as a landing page, a Facebook tab, and a web page embed.

4. Automate, Segment and Succeed
Increase open rates with timely and relevant trigger-based email messaging. Increase engagement with life cycle campaigns. Re-target the most engaged subscribers.

5. Dynamic Content
Increase engagement by leveraging dynamic content for emails and landing pages and sending geo-targeted campaigns with variable data.

6. Customize Capture
Customizable sign-up forms make it easy to set up, launch and manage multiple lead capture forms.

7. Look First
View screenshots of how email will display in multiple email clients, with and without images and test them through multiple spam filters.

8. Pick Pull Pics
Create an image library to easily update mobile-optimized email and social templates with the click of a button.

9. Track Email, Social, and Video
Track your email campaigns, social media campaigns, and video campaigns from one easy-to-use dashboard.

10. Share the Wealth
Share to Facebook, LinkedIn, Google+, Pinterest, and Twitter from one central location. Convert social posts into emails with shareboards.

Find out more about how email can make the holidays a special time for your business by checking out a free trial of StreamSend’s custom email holiday templates for Cyber Monday, Black Friday and throughout the holidays.

StreamSend
StreamSend is an award-winning digital marketing platform offering results-driven email and social media marketing, automated content curation and management, and behavioral automation.