Archives de catégorie : Video Marketing

La Banque du Canada maintient son taux directeur à 0,5 % – ICI.Radio

Dans le texte de son annonce, la banque centrale a expliqué que les environnements économiques au Canada et à l’étranger évoluaient largement comme elle l’avait prévu.

« Les données économiques indiquent que les conditions économiques se sont raffermies à l’échelle mondiale », a déclaré la banque dans un communiqué. « Toutefois, l’incertitude, qui mine la confiance des entreprises et freine les investissements des principaux partenaires commerciaux du Canada, n’a pas diminué. »

L’économie canadienne a connu un solide rebond au troisième trimestre, après la stagnation observée plus tôt dans l’année, a noté la banque centrale. Cette dernière vise toujours une « croissance plus modérée » pour les trois derniers mois de 2016.

Le maintien du taux d’intérêt directeur à son niveau actuel était largement attendu par les observateurs. De son côté, la Réserve fédérale des États-Unis annoncera la semaine prochaine sa dernière décision de l’année à ce sujet, et les économistes s’attendent généralement à une hausse de son principal taux d’intérêt.

 

Le gouverneur de la Banque du Canada, Stephen Poloz, avait évoqué, la semaine dernière, l’incertitude dans le contexte postélectoral des États-Unis. Selon lui, il est trop tôt pour que la banque centrale puisse intégrer les conséquences potentielles de la victoire du président désigné Donald Trump à son processus décisionnel.

L’inflation canadienne, que la banque analyse attentivement avant de prendre une décision sur sa politique monétaire, était légèrement inférieure aux attentes de la banque centrale, essentiellement en raison d’une baisse des prix des aliments.

Le Canada a réalisé des gains au chapitre de l’emploi, a ajouté la Banque du Canada, mais la marge de capacités excédentaires subsiste au Canada, contrairement aux États-Unis.

D’un autre côté, la banque centrale a estimé que les investissements des entreprises et les exportations de biens non énergétiques du Canada continuaient à « décevoir ».

Ton relativement « pessimiste »

Dans l’ensemble, l’économiste en chef de la Banque de Montréal, Doug Porter, a estimé mercredi que la déclaration de la banque centrale avait un ton relativement « pessimiste ».

Mais il a dit croire que la probabilité d’une baisse des taux d’intérêt dans les prochains mois restait minime et il s’attend à ce que la banque laisse son taux directeur à 0,5 % pendant toute l’année 2017.

Même dans un environnement de marché financier bien plus optimiste dans l’ensemble, je crois que la banque a toujours d’importantes inquiétudes au sujet des faiblesses des exportations et des investissements d’entreprises, en particulier.

Doug Porter, économiste en chef de la Banque de Montréal

L’économiste a notamment fait remarquer que de nouvelles données dévoilées cette semaine montrent, une fois de plus, que le volume des exportations mensuelles a continué à diminuer.

« Même en excluant le secteur des ressources naturelles et le secteur de l’énergie, nous voyons que les exportateurs éprouvent un peu de difficultés et cela malgré un dollar canadien que la plupart jugeraient assez concurrentiel. »

Stimuler la croissance

La déclaration de la Banque du Canada a souligné que les récentes mesures ont été mises en place par le gouvernement fédéral pour aider à stimuler la croissance.

« La croissance de la consommation a été robuste au troisième trimestre, étant soutenue par l’Allocation canadienne pour enfants, alors que les effets des dépenses d’infrastructure du gouvernement fédéral ne se reflètent pas encore dans les données (du produit intérieur brut) », a expliqué la banque centrale dans son bref communiqué.

Le resserrement récemment imposé aux règles sur le financement hypothécaire devrait aider à ralentir la hausse soutenue de l’endettement des ménages canadiens, a-t-elle prédit.

Il s’agissait de la dernière annonce sur les taux de la Banque du Canada pour 2016. Sa prochaine décision aura lieu le 17 janvier, et son dévoilement sera accompagné de celui d’une nouvelle série de prévisions économiques.

La banque centrale avait réduit ses perspectives de croissance en octobre. Même si le taux directeur était resté inchangé, M. Poloz a indiqué que le conseil de gouvernance avait activement envisagé de le réduire avant de prendre sa décision.

Un avion s’écrase au Pakistan, peu d’espoir de survivants

Un avion de ligne pakistanais s’est écrasé mercredi pour des raisons inconnues dans le nord montagneux du pays avec 48 personnes à son bord, dont aucune n’a survécu, selon des responsables.

L’avion opérant le vol PK661 de la compagnie nationale Pakistan International Airline (PIA) est tombé dans une zone non habitée de la province du Khyber Pakhtunkhwa.

La carcasse s’est embrasée aussitôt, selon des témoins cités par la police.

«Personne n’a survécu», a affirmé à l’AFP un porte-parole de l’Autorité de l’aviation civile, ce qu’a confirmé la compagnie PIA.



Un avion s’écrase au Pakistan avec 48 personnes à bord, aucun survivant

«40 corps ont été récupérés sur le site et transférés à l’hôpital Ayub à Abbottabad», a indiqué l’armée dans un communiqué en fin de soirée. «L’opération se poursuit».

«À voir la manière dont l’avion s’est écrasé et éparpillé en morceaux, il n’y a aucune chance de retrouver vivants» des passagers de ce vol qui reliait Chitral à la capitale Islamabad, avait déjà indiqué à l’AFP un élu local, Sardar Aurangzeb Nalota.

«Des villageois rassemblent des débris de corps dans des châles (…) La police et les secours sont également arrivées sur le site. Ils fouillent à l’aide de torches et de lanternes. Le réservoir de carburant est toujours en feu», a-t-il ajouté.

Le lieu du crash se trouve dans une zone reculée non loin de la localité de Havelian, dans le district d’Abbottabad, et les secours peinaient à l’atteindre dans les heures suivant le drame.

«L’avion s’est écrasé près d’un village isolé dans les montagnes. Il faut marcher quatre kilomètres (BIEN kilomètres) pour l’atteindre», a précisé à l’AFP un policier d’Havelian, Ilyas Abbasi.

L’accès au site est encore compliqué par l’obscurité, le mauvais état des routes et le relief escarpé, selon un officier de la police locale, Saeed Wazir. La zone autour d’Havelian est composée de collines d’altitude moyenne mais au terrain très accidenté.

Chanteur célèbre 

Quelque 500 militaires dont des médecins et des professionnels de santé participent aux opérations de secours, a indiqué l’armée.

Nombre de corps sont carbonisés et méconnaissables, ont indiqué les autorités qui ont précisé avoir dépêché des équipes chargées de recueillir des échantillons permettant d’identifier les victimes.

La compagnie aérienne PIA avait indiqué avoir perdu contact avec l’appareil, un ATR-42 alors qu’il revenait de Chitral en milieu d’après-midi. Il y avait 48 personnes à bord, selon la compagnie aérienne.

Le temps était froid et sec au moment de l’accident selon le service de météorologie pakistanais, qui prévoyait quelques nuages à Chitral, d’où l’avion a décollé.



Un avion s’écrase au Pakistan avec 48 personnes à bord, aucun survivant

Parmi les passagers se trouvaient un chanteur célèbre devenu prêcheur musulman, Junaid Jamshed, avec sa famille, ainsi qu’un haut responsable administratif de Chitral, selon le dirigeant de l’aéroport de Chitral et un policier local.

Nombre de fans ont rendu hommage sur les réseaux sociaux à Jamshed, une ancienne star de la pop qui avait été impliqué dans une affaire de blasphème en 2014. Il avait mis en ligne ces derniers jours des photos de lui dans les paysages majestueux de Chitral.

Le crash le plus meurtrier ces dernières années au Pakistan remonte à 2010: un Airbus 321 de la compagnie privée Airblue, ralliant Karachi à Islamabad, s’était écrasé dans les collines peu avant l’atterrissage dans la capitale, tuant les 152 personnes à bord.

Le plus meurtrier des accidents impliquant la compagnie PIA s’est déroulé en 1992, lorsqu’un A300 de la compagnie pakistanaise était descendu prématurément vers l’aéroport de la capitale népalaise Katmandou et s’était écrasé sur une colline, tuant 167 personnes.

Donald Trump désigné «Personnalité de l’année» 2016 par Time

Le magazine Time a désigné mercredi Donald Trump «Personnalité de l’année» 2016, le qualifiant en couverture de «Président des États désunis d’Amérique» après sa victoire surprise à la présidentielle qui a rebalayé les cartes de la politique américaine.

«C’est un très, très grand honneur», a réagi en direct à la télévision le milliardaire qui avait laissé entendre qu’il était arrivé en tête de ce prestigieux classement avec quelques minutes d’avance sur Twitter.

«Depuis 90 ans, nous nommons la personne qui a eu la plus grande influence, pour le meilleur ou pour le pire. Alors, est-ce que ce sera le meilleur ou le pire? Le défi pour Donald Trump est que le pays est en profond désaccord sur la réponse», a souligné la rédactrice en chef de Time, Nancy Gibbs.



 

«Pour avoir rappelé à l’Amérique que la démagogie se nourrit de désespoir et que la vérité ne vaut que pour la confiance qu’on accorde à ceux qui l’énoncent, pour avoir donné confiance à un électorat caché en canalisant ses colères et en diffusant ses peurs, pour avoir esquissé la culture politique de demain en démolissant celle d’hier, Donald Trump est la personnalité de l’année 2016», a-t-elle ajouté.

Dans l’interview sur NBC qui accompagnait l’annonce de cette récompense, M. Trump a cependant rejeté cette description de président clivant.

«Je ne suis pas encore président donc je n’ai rien fait pour diviser», a-t-il affirmé.

Comme il l’avait dit dans son interview au New York Times, il a répété par ailleurs «aimer vraiment» l’actuel président démocrate Barack Obama, et avoir même discuté avec lui de certaines nominations. «Je prends ses recommandations très au sérieux et il y a des gens que je vais nommer et dans un cas que j’ai nommé dont il pensait beaucoup de bien», a-t-il assuré.

Une douzaine de personnes ont déjà été nommées, mais le poste le plus prestigieux et le plus influent aux yeux du monde aux côtés du président, celui de secrétaire d’État, n’a pas encore été attribué.

Dans une interview publiée mercredi par Time et accordée la semaine dernière, le futur président américain évoque plusieurs autres sujets.

Lui qui a fait du rapatriement des emplois partis dans les pays à bas coûts une priorité, indique ainsi avoir dit au patron d’Apple, Tim Cook, qu’il avait «l’ambition de construire une grande usine» aux États-Unis, «la plus grande et la meilleure, même si elle ne dépasse que d’un mètre carré un endroit en Chine».

Il s’explique aussi sur le contraste entre sa vie dans un luxueux appartement de Manhattan et ses électeurs qui ont du mal à joindre les deux bouts.

«Je suis dans un appartement comme personne n’en a jamais vu, et pourtant je représente les travailleurs du monde. Et ils m’aiment et je les aime (…) Je crois que les gens aspirent à certaines choses. Et ils aspirent à regarder les autres. Et je ne crois pas qu’ils aient envie de voir le président porter lui-même sa valise en sortant d’Air Force One. C’est comme ça.»

«Pendant toute la vie publique de Trump, les leaders d’opinion et les intellectuels l’ont traité par le mépris, comme une vulgaire bête de foire, un homme de spectacle haut en couleur et pauvre en contenu», souligne le magazine Time. «Mais ce que ses détracteurs n’ont jamais compris, c’est que leur dédain l’a rendu plus fort. Il s’est nourri de ce mépris et l’a utilisé pour faire la une de la presse populaire et créer un lien avec les gens de base.»

Le magazine américain décerne cette récompense de «Personnalité de l’année» depuis 1927. Les lauréats des années précédentes ont fréquemment été des personnalités politiques et dirigeants au pouvoir ou récemment élus.

La chancelière allemande Angela Merkel avait été la «Personnalité de l’année» 2015. L’actuel président américain Barack Obama fut désigné en 2008 et 2012. Le président russe Vladimir Poutine en 2007.

Adolf Hitler comme Josef Staline ont aussi fait partie des lauréats.

Au classement 2016, Hillary Clinton, rivale malheureuse de Donald Trump, arrive deuxième, suivie par les pirates informatiques qui ont tant fait parler d’eux par leurs interférences pendant la campagne électorale américaine.

If You’re Not Gating Your Videos, You’re Doing It Wrong: Kristen Craft of Wistia on Marketing Smarts [Podcast]

If you haven’t already added video content to your marketing mix, now’s the time! Websites that include video get 41%more search traffic than sites that don’t. And once people arrive on your page, they’ll spend 88% more time there than they would if your site didn’t display video content. They’re also much more likely to convert: Video on a landing page can increase conversions by 80% or more.

But all videos are not created equal, and poor-quality video content causes people to have a negative perception of your brand. So you need to invest some time into planning your video marketing strategy, but you don’t necessarily need to invest a lot of money. 

Kristen Craft is director of business development at video hosting company Wistia, which has conducted in-depth research of online video content for businesses, from the types of videos that drive conversions to whether (and when) to gate your video content to ask for people’s email address.

I invited Kristen to Marketing Smarts to share tips and tricks for effective video marketing, and she did not disappoint.

Here are just a few highlights from my conversation with Kristen:


« Video content » does not mean ads (but it might be a little salesy) (02:26): « All of us want to show off how cool our product or our solution or our service is. I get that. But at the same time, frankly, not many people want to watch ads, which is why things like DVR have become popular. The smartest companies are finding new ways to use video that go well beyond ads…

« A product video is somewhat salesy. You’re talking about some of the benefits. You’re talking about the positioning. The use case, probably. But it’s not just an ad. You are showing, rather than telling. You’re giving people a richer feel for what it’s like to interact with you and your product…. You’re not necessarily sending it to somebody’s inbox, but you are hosting it on your website so that if somebody wants to learn more about your product and actually see it in action, they can do so. »

Video should be a means to an end (not an end in itself) (05:16): « So many people produce video and think of it as an end in itself. Back to the advertising angle: an ad is an end in itself. You are making this ad simply to put it online or on TV…and have people watch it, whereas the better way to think about it is, ‘Can I use this video to get more people to add this product into their shopping cart?’ ‘Can I use this video to get more people to apply to my company?’ ‘Can I use this video to get more people to solve their own tech problems without having to submit a support ticket?’ Video is most powerful when it’s used as a means to all sorts of ends. »   

If you’re doing webinars and not recording them, you’re missing out (8:08): « One of the huge unsung heroes of the video world is actually the recorded webinar. I can’t tell you how often I talk with somebody and they tell me, ‘Well, we’re not doing video yet, but we really want to,’ and then you dig a little deeper and they’re like, ‘Well, we do a webinar every single month…’ That is a kind of video. If you are doing webinars, you should absolutely be recording them. And then you should absolutely be embedding that video content on your site afterwards and using it for lead generation. »

To gate or not to gate: there’s really no question (18:06): « If you are making videos…you should pretty much always be asking people for their email address. If you want to do this in an extremely light-touch way—maybe it’s your product video and you absolutely want as many people as possible to watch as much of the video as possible—put the email collection form (the gate) at the very end of the video…. There is no harm in asking somebody for their email address once they’ve gotten to the end of your video. You should, no matter what, be doing that on every single video, minimum.

« If, on the other hand, you are making video content that is really, really meaty, offering a ton of value, you’re teaching something perhaps…you might want to consider putting your gate earlier on in the video. What we have found after digging through literally hundreds of thousands of videos and seeing how people implemented a gate, specifically you should put the gate around 10% or 20% of the way into the video….

« That seems to work the best and leads to the highest conversion rate. It makes sense. You’re giving people a taste of what the video is about…. Hopefully after 10% of the video you’ve established that the content is helpful, the presenter is great, and they’re perfectly happy to give their email address in exchange for this valuable content you’re sharing. We have seen some people who put their gate at the very start of the video, and the conversion rate is significantly lower at that point. » 

To learn more, visit Wistia.com or follow Kristen on Twitter @thecrafty.

Kristen and I talked about much more, including measuring the ROI of your video marketing, tips for creating video on a tight budget, and how to use strategic partnerships to create and share your video content, so be sure to listen to the entire show, which you can do above, or download the mp3 and listen at your convenience. Of course, you can also subscribe to the Marketing Smarts podcast in iTunes or via RSS and never miss an episode!

Music credit: Noam Weinstein.

This marketing podcast was created and published by MarketingProfs.

Green Man Gaming appoints former JUST EAT CMO Mat Braddy as Board Advisor


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

London, 7 December 2016:

Green Man Gaming
, a global e-commerce technology company in the video games
industry, today announced the appointment of Mat Braddy, former
JUST EAT Chief Marketing Officer as a Board Advisor.  As a
brand and marketing guru, Mat brings his experience of working in
high growth companies and successfully raising awareness of
challenger brands to Green Man Gaming as the company plans to ramp
up its global marketing activity.

 

Mat successfully positioned JUST EAT to become the challenger
brand for cooking at home, making it a leading brand in takeaway
delivery around the world prior to its IPO on the London Stock
Exchange. Prior to this, he was responsible for all online
marketing at The Financial Times including FT.com and led the
marketing team at Toptable.com.

“We are living in times of unprecedented change in user
behaviour. The idea that a product is physical is fast becoming
obsolete. I’ve known Paul for a few years and have been impressed
with his foresight, building Green Man Gaming up to be one of the
worlds fastest growing video games e-commerce companies,”
said Mat Braddy. “As the digital challenger to the
traditional retail, Green Man Gaming has built a remarkable
technical platform with a truly global footprint. I’m looking
forward to working with the team to evolve their challenger brand
using some of the techniques we found accelerated growth at JUST
EAT.”

 

“Mat has clearly demonstrated that he knows how to build a
strong technology brand through both digital and traditional
marketing campaigns with his experience of working with successful
high growth online businesses such as JUST EAT. With Green Man
Gaming’s continued growth acceleration and expansion through
increased localisation, Mat’s experience and skills will be
invaluable for our market positioning globally going
forward,” said Paul Sulyok, CEO and Founder of Green Man
Gaming.

#END#

 

Notes to Editor

 

For more information, please contact:

Suraya Adnan-Ariffin, Head of PR and Communications at Green Man
Gaming

E:
suraya.adnan@greenmangaming.com

T: 0208 035 8066 / 0207 135 2274

 

About Green Man Gaming

Green Man Gaming is a global e-commerce technology company in
the video games industry and the first choice for millions of
gamers around the world.

                                                           

We offer a wide range of digital games that our customers can
play on their favourite platforms including PC, Mac, Sony
Playstation and Nintendo. Working directly with over 500
publishers, developers and distributors, we offer gamers in 190
countries a large catalogue of multi-platform games at competitive
prices. Green Man Gaming is an official distributor of Sony PS4,
Nintendo, Steam, Uplay, Rockstar Social Club and many more PC
platform products.

                                                           

Green Man Gaming’s Publishing arm works with developers to
help publish and market their own games, supporting them every step
of the way. Our vibrant online community also connects gamers and
rewards them for in-game activity. This gameplay data allows us to
further improve the overall gaming experience.

           
                                               

Our passion for games and strong community platform provides
gamers with the ultimate multi-platform destination to shop,
connect and get the best insights online.

                                                           

www.greenmangaming.com  

 

How to Use UTM Parameters for YouTube Marketing

With so many online sharing platforms available today and the rising costs of producing great content, it is essential to track your traffic to see which methods are getting the most results for your campaign. Tracking this gives you data to make informed decisions about which channels to focus your marketing efforts on, based on traffic and user engagement. For brands and business that use YouTube’s open platform, getting enough traction for your video marketing efforts can now be done through the use of UTM parameters.

What are UTM parameters?

 UTM (Urchin Traffic Monitors) parameters are tags added to the end of a URL which allows it to be tracked every time it is clicked by a viewer and sent back to Google Analytics for a comprehensive report. It can be added on each and every instance of a link. It becomes part of a custom URL that allows you track your source, medium and campaign so you’ll have a better idea of where your traffic is coming from for all your marketing efforts. This is helpful for easy tracking for brands and business that may have spread out multiple marketing efforts throughout different platforms or those with several videos uploaded in YouTube for a specific campaign.

In other words, UTM parameters create a traceable tag for each URL link which makes it easier to identify which videos and marketing channels are getting more views and generating more traffic. On top of adding UTM parameters to videos, these can also be added to banners and ads that brands may have put up in social media to create a seamless method of tracking where all of their traffic is coming from. 

UTM parameters can adapt to changing marketing campaigns easily, as they can be changed anytime. They are easily customizable to track multiple marketing campaigns through different parameters such as traffic source, content type, promo code, terms and marketing medium.

In the long run, brands and business can significantly reduce expensive marketing costs, save time by ending ineffective campaigns early and instead push for campaigns that have been proven to work. 

How are UTM parameters created?

UTM parameters can be created easily through the Google Analytics Link Builder. Creators simply need to fill out six fields: 

  • Website URL. This is the page URL that users will be routed to upon clicking the link
  • Campaign source. This is required and identifies where your traffic is coming from. This can be from your social media account, videos, website or blog post where you current marketing campaign is on.
  • Campaign Medium. This identifies the medium in which the link is added to. This can be in the form of a banner, a video, a post, an email or other sharing methods.
  • Campaign Name. This helps you identify your link for a promotion if you have more than one running campaign so it helps to be as specific as possible. Enter a specific campaign name to note each traffic source such as ‘YouTube Video 1’, ‘Main Website Landing Page’, ‘Video 1 Banner’, and so on.
  • Campaign content. This is an optional parameter for ads that are content-targeted.
  • Campaign Term. This is another optional parameter to add keywords for your ad when using paid search.

It is important to note that UTM parameters are case sensitive and can be seen on the address bar so use only words that you don’t mind being seeing in public. Once all the fields are filled out, click on the Submit button and your new URL will be created. You can then add this URL to your campaign post. 

How do you track parameters?

When using tracking parameters on the external links embedded in your YouTube videos, go to the All Campaigns report, which can be found under Acquisition Site Campaigns. This allows you to track where your traffic is coming from.

You can also check your campaign through Google Analytics. To do this, simply proceed to the website profile and go to Acquisitions and then Campaigns. From here, go to ‘Sources and Site Usage’. This allows you to check out all of your campaigns using the UTM parameter.

It is amazing to know how powerful URLs can be in tracking more than individual website sessions for traffic; a variety of marketing mediums can be tracked to check how effective a specific campaign is at getting you more traffic and user engagement. UTM parameters are easy to use and add to your URLs, and are also easily customizable so it can provide all the information you need to better understand specific details about how your audience finds your brand. Having access to data provided by UTM parameters ensures you can redirect your marketing focus to the channels that have been proven to give you the best results.

Photo credit: Alexey Boldin / Shutterstock.com

Innovid Revolutionises Video With First Omni-Channel Marketing Cloud Integrations

Video marketing platform for advertisers, Innovid, today announced the launch of its Marketing Cloud Suite. The new suite enables marketers, for the first time, to include video throughout the customer journey through its integrations with Adobe, IBM, and Oracle marketing clouds.

Innovid’s new Marketing Cloud Suite breaks the silos between video and other marketing channels and allows marketers to develop more meaningful relationships with consumers by using first and third-party data from other marketing channels such as web, email, search, display, social, mobile, and commerce to drive more consumer engagement with richly personalised and relevant video ads.

By using data to deliver more effective video creative, and now integrating video throughout the customer journey, marketers can provide powerful one-to-one marketing which could not previously be achieved.

Innovid is also now passing back user intent data to marketing clouds and data management platforms based on video interactions, which will help marketers improve existing customer segmentation and drive marketing automation, simplifying the complexity of today’s multi-channel world and increasing the overall effectiveness of every channel.

Conagra Brands is one of the first brands to explore data-driven video across all channels with Innovid.

“We believe it’s more important than ever to develop ongoing customer journeys through data-driven cross-channel marketing experiences,” said Heather Dumford, marketing director at Conagra Brands.

“We’re excited to put Innovid’s new marketing capabilities into action so we can more creatively incorporate video into the customer journey equation.”

Since the company’s inception in 2007, Innovid has developed a comprehensive, media-agnostic video marketing platform that is purpose-built for video, reaching every device across more screens and more channels with richly personalised and data-driven creative.

The integrations with marketing cloud companies further strengthen Innovid’s position as a leader in video advertising and marketing technology, and provides marketers with the most seamless and effective way possible to engage consumers everywhere they consume content, while providing real-time analytics.

“On the other side of every screen is a unique individual, and we have an incredible opportunity to help marketers engage each consumer in a more personal way,” said Zvika Netter, CEO and co-founder at Innovid.

“With the new Marketing Cloud Suite, Innovid is empowering marketers to convert existing TV ads into video that can be tailored for all digital environments and customized for specific consumers, based on past exposure and interactions across all channels.”

In addition to Innovid’s Marketing Cloud Suite, the platform also includes:

  • Video Delivery Suite – Built for the future of TV, Innovid’s video delivery capabilities allow for unprecedented reach including all paid media channels, social platforms, website, desktop, mobile, and over 25 different connected TV devices, including OTT enabled boxes, smart TVs, gaming consoles, and Blu-ray streaming players, and over 1,000 different TV and video apps.
  • Analytics Suite – Developed specifically for video, Innovid gives marketers an unbiased, holistic view of video ad spend through unified reporting across publishers, partners, channels, and devices. The consolidated dashboard tracks and reports on in-depth metrics such as delivery, reach, engagement, performance, and waste. Innovid is MRC accredited for impression counting and video viewability.
  • Video Experience Suite – Innovid’s scalable advanced creative solutions allow marketers to create more relevant and engaging experiences for target audiences through interactive, localized, and dynamic video features. Marketers benefit from production cost savings as a single video asset is used to automatically create additional creatives in real-time.
  • Optimisation Suite – Innovid improves campaign performance and ensures that custom KPIs are met through real-time analysis of media quality, including viewability, fraud, and brand safety, as well as performance. This is accomplished through triggering notifications, suspending delivery or performing real-time video ad blocking when campaigns do not meet desired thresholds.

 

 

Video Marketing & Email Campaigns: a Match Made in Good Heaven!

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by Pitch Worx
December 07, 2016


It seems everybody these days is delving into the deep math of the benefits of video marketing. And you’re probably well aware of the countless merits your business can obtain from a well-sustained email list.

But did you know that combining these two – email and video can be incredible thing for your business. Statistically, adding video to your email campaign can make your click-through rate shoot three times higher and increase your subscribe rate by 75%.

Hold on! Yes you heard it right. In this post we’ll take you through two most common questions that need to be resolved before you can score success with a video marketing email campaign.

Question #1: Where does the actual video need to be put?

Okay. There are two ways you can do that.

A. You can directly embed video into your emails and,

B. You can include a thumbnail with a link that drives traffic to your site or landing page.

Although it may seem most natural to embed the video directly in your email, as it saves your audience a click and improves the chances that they’ll actually watch the video. But there are genuinely some really good reasons, why you should take up the thumbnail approach.

Think about it: Why are you sharing your video content? Do you want your audience to download some additional content, or contact you for a demo, or simply watch some more of your videos? These are some of the things that happen within the context of your site.

If people can only access to your video and not your site then probably they won’t visit your site. Here’s how you can use video in emails – Place a thumbnail image in your email that links to a landing page where the video rests.

Question #2: What type of videos should be sent?

Short yet Powerful

It’s a trend in internet communication, viz; email to being short and to the point. Well, it’s actually true that people don’t care for long emails and the same thing applies for lengthy business videos as well.

So if you’re deciding to go with the idea of sharing video marketing content via email, there’ll be a lot of content-watching on the audience’s part over time. So while it’s okay, once in a while sharing a long-form video content, it should be kept in mind to keep them short and to the point. How short? Well, hit that sweet spot with 30 to 90 seconds.

Make sure you’re not a one-hit wonder

Now once you’ve introduced video marketing in your email efforts, why would you stop at one? With a whole series you can not only gain trust but could land your brand in the coveted primary inbox. Who knows?

In short, you can’t go wrong with a video series – what better place to share them than email?

Also remember…

A valuable piece of content always deserves a good Call to Action (CTA), irrespective of the medium or the method you choose to deliver it. But if the audience does not the right way to give you back, then you’re missing out on a ton of opportunities. A CTA can help you:

Recognize that a lead is ready to talk with sales
Prompt them to sign up for a free trial
Elucidate them further 
Convince them to become a customer.

So the question remains with quality video marketing at your disposal, what are you going to do crank up the impact of your email marketing? Think about it!

  

   

  

Inview picks Access HTML5 to extend middleware on STBs

Access and Inview entered into a partnership to integrate interactive HTML5 functionality via Access’ NetFront Browser NX with Inview’s technology platform. The partnership will enable Inview to enhance its ability to rapidly implement custom interactive services and smart applications to its customers. Inview will be deploying the combined platform with customers in the new year.

NetFront Browser NX is a WebKit-based HTML5 browser that features efficient memory usage, high stability and high portability. It includes wide support for digital TV standards or specifications including HbbTV 1.5, HbbTV 2.0, UK Freeview Play, YouTube on TV and CE-HTML. NetFront Browser NX is provided to customers as an embedded SDK and therefore a complement to existing platforms that may need to take advantage of enhanced features such as interactive applications. NetFront Browser was deployed in a wide range of platforms including digital TVs, set-top boxes, game consoles, Blu-ray Disc players and automotive infotainment systems.

The platform is part of the Access NetFront Browser family, which includes both Chromium and WebKit technologies to provide device manufacturers and operators with an open choice for their HTML5 strategies. Access SDKs support the latest developments such as YouTube on TV, HbbTV, 4k video, HDR and content protection (DRM). Access’ NetFront browser products have been shipped in over 1.5 billion devices worldwide, enabling Access to provide both a wide product portfolio and in depth experience of the requirements for device deployment.