Video marketing used to be an expensive and lengthy business, but with the advances in professional video production equipment, smartphone technology and the ease of use of platforms such YouTube, almost anyone can become a video marketer. As a result, this has led to an astonishing 87 percent of online marketers currently using video content in their marketing according to Outbrain.
Related: By 2019,
Read more = 8 Ways to Avoid Common Video Marketing Mistakes
Local Buzz Connect, the video marketing department of Web Marketingville, a digital marketing agency based in Cincinnati, Ohio, launched a review-based video marketing service. Both professional video production and syndication services are provided, in an effort to increase brand awareness and online reputation.
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Local Buzz Connect, the video marketing department of Web Marketingville, a digital marketing agency based in Cincinnati, Ohio, launched a new video marketing and distribution service designed to help local businesses showcase their favorable reviews to a large internet audience.
More information is available at http://localbuzzconnect.com/ohio/cincinnati/web-marketingville-cincinnati-oh.
As an increasing number of people turn to the internet in search for both online and offline services, online brand awareness and reputation management have become crucial to overall business success. With almost 90% of consumers placing similar trust in online reviews as in personal recommendations, the way a business manages its online client feedback is essential.
Web Marketingville is a non-traditional digital marketing agency based in Cincinnati, Ohio. It specializes in customized internet marketing solutions merging SEO expertise, social media campaigns and solid video production to create compelling, action-based marketing campaigns for local and global businesses.
Local Buzz Connect, the video marketing department of Web Marketingville, launched a new video marketing service based on business-customer interactions. The service is designed to help online businesses leverage the effective visual tools of professional video production to promote their successful client relationships and showcase their positive online reviews.
The review branding video is created based on successful 5-star client reviews. The client feedback is featured in a professionally-edited video, filmed in a Hollywood-style studio and narrated by a professional spoke-model.
Once the video is finished and approved by the client, Local Buzz Connect uses its large syndication and partner network to launch the video across a variety of social media platforms and websites, thereby reaching a large target audience.
The result is an increased brand awareness, with the client business becoming visible to a large audience of potential local clients and contributing to the overall business webpage ranking.
Interested parties can find more information by visiting the above-mentioned website, as well as http://localbuzzconnect.com.
For more information, please visit http://www.LocalBuzzConnect.com
Contact Info:
Name: Ken Geers
Organization: Local Buzz Connect
Address: PO Box 42238 Cincinnati, OH, 45242 United States
Phone: +15134895550
Release ID: 157547
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Qwilt, a leading provider of online video delivery and open video caching solutions, in conjunction with local partner Three6Five, announced today that Afrihost, South Africa’s leading Internet Services Provider, has chosen Qwilt’s award-winning open caching solution to optimize streaming video delivery and improve Quality of Experience (QoE) for its customers. By deploying Qwilt’s Open Cache solution, Afrihost is able to improve QoE for newly launched streaming services in South Africa.
“At Afrihost, we are 100% committed to making sure our customers get great value and outstanding service,” said Brendan Armstrong, Chief Technology Officer at Afrihost. “As the number of OTT services in South Africa increases and the demand for content continues to grow, we chose Qwilt to improve the quality of our customer’s experience. By implementing Qwilt’s open caching solution, we were able to improve the quality of content delivery. The business outcomes are outstanding — both quality of experience and network scaling costs improve — a win-win for the Afrihost team and our customers.”
By analyzing OTT video traffic in real-time, Qwilt’s solution is able to cache and deliver popular video content locally at the subscriber edge. With network congestion continuing to plague operators worldwide, removing the need for duplicate streams from origin sites or content delivery networks (CDNs) is essential to controlling the cost of network infrastructure. Deploying a comprehensive open cache solution to manage OTT, VOD and live streaming video in operator networks results in better preparation for the future of online video and ultimately delivers a high quality consumer viewing experience.
“There is a transformation underway, from broadcast television to Internet TV, that creates a strategic problem for network operators who must scale their networks cost effectively while improving streaming quality of experience,” said Alon Maor, CEO and co-founder of Qwilt. “We’re pleased to partner with Afrihost to improve the streaming experience for their customers in South Africa. With this deployment, we’ve extended the reach of our open caching solution to meet growing demand for online video services in South Africa.”
Qwilt’s open cache solution is engineered specifically for high performance and scalable video delivery in the demanding environment of high capacity operator networks. Qwilt’s solution is delivered as a fully managed service to speed deployment and streamline ongoing operation. The broader operator organization — including network planning, engineering and operations teams — benefit from comprehensive media analytics, which offer insights into growth trends, content sources and consumer preferences. By relying on open caching for online video delivery at the network edge, operators can substantially reduce network capital and operational costs — a typical open cache deployment is simple to manage and yields a compelling return on investment (ROI).
Posted on Tuesday, December 27th, 2016 by Ethan Anderton
Why didn’t Arnold Schwarzenegger‘s The Governator superhero comic book ever happen? Did you know The Flash almost had an open world video game for XBOX 360 and PS3? Which filmmaker will DC’s Legends of Tomorrow have to stop from quitting film school? Just how many things are “wrong” with Deadpool? All that and more in this edition of Superhero Bits.
Here’s the first clip from Kevin Smith‘s episode of Supergirl, though it has a bit of a hiccup briefly in the middle.
Heroic Hollywood has some suggestions for improvement for the second season of Marvel’s Luke Cage at Netflix.
The trailer for Logan gets a LEGO makeover, complete with some red clay used for the bloody scars and whatnot.
Why didn’t Arnold Schwarzenegger‘s superhero comic book The Governator ever get off the ground as planned?
— Tom Holland France (@THollandFrance) December 24, 2016
Tom Holland played in a toy store with Black Panther and Spider-Man masks, but not Vulture action figures.
Netflix will soon be offering all of the Marvel TV shows like Daredevil and Jessica Jones in HDR format.
Check out concept art and footage from a canceled open world video game for The Flash for XBOX 360 and PS3.
Patrick Wilson had no familiarity with Aquaman, but thinks now is the best time for his movie to happen the right way.
Due to the amount of graphics and images included in Superhero Bits, we have to split this post over THREE pages. Click the link above to continue to the next page of Superhero Bits.
Cool Posts From Around the Web:
Un homme de 39 ans qui a blessé une policière avec une machette a été abattu à Québec dans la nuit de lundi à mardi au terme d’une poursuite policière qui a débuté à Lévis avant de prendre fin sur l’autoroute Charest. L’enquête a été confiée au Bureau des enquêtes indépendantes (BEI).
Le BEI a mis neuf enquêteurs sur le dossier, en plus de recevoir l’aide de 2 techniciens en identité judiciaire et un reconstitutionniste du Service de police de la Ville de Montréal (SPVM). Les équipes sont arrivées à Québec en fin d’avant-midi mardi pour amorcer leur enquête.
Tard dans la nuit de lundi à mardi, les policiers de Québec ont été déployés en renfort à ceux de Lévis, qui ont pris l’homme en chasse vers 2h30. Le Service de police de la Ville de Lévis (SPVL) n’a pas donné d’indications sur ce qui a déclenché la poursuite.
Le véhicule a poursuivi sa course vers Québec. Comme l’homme ne voulait pas s’immobiliser, le Service de police de la Ville de Québec (SPVQ) a utilisé des tapis de clous pour tenter de mettre un terme à la poursuite, en vain.
L’incident s’est conclu sur le boulevard Charest, à la hauteur de l’autoroute Henri-IV, lorsque les policiers ont embouti violemment le véhicule du suspect, a indiqué le BEI dans un communiqué.
Hache et machette
Avant d’être immobilisé, l’homme a tiré une hache par la fenêtre en direction des policiers. Il est ensuite sorti de son véhicule avec une machette et a blessé une policière du SPVQ au bras. C’est à ce moment qu’au moins deux policiers auraient alors fait feu sur l’homme.
La policière a rapidement été transportée dans un centre hospitalier à proximité. On ne craint pas pour sa vie. Le suspect a lui aussi été conduit à l’hôpital où son décès a été constaté.
Enquêteurs sur le terrain
Les enquêteurs ont ratissé le secteur toute la journée mardi et les voies de circulation sont demeurées fermées à la circulation jusqu’en soirée.
Le véhicule de marque Nissan du suspect, dont l’identité n’a pas été révélée, était encore visible dans le terre-plein mardi après-midi.
« Ça va faire partie des éléments d’enquête et entrer dans les détails du pourquoi le véhicule ne s’est pas immobilisé, a indiqué l’agente aux communications du SPVQ, Marie-Ève Painchaud. On pourra dire si d’abord la famille a été avisée. »
2h30 : Début de la dite poursuite policière sur le territoire de Lévis.
2h30-2h50 :
1) Déplacement des véhicules vers la ville de Québec.
2)Des policiers du SPVQ et de la SQ se seraient joints à l’opération ensuite.
3) Tentative d’interception du suspect par le biais de tapis à clous, en vain.
2h50 (et les minutes suivantes) :
1) L’homme aurait lancé une hache à l’extérieur de son véhicule alors que les trois corps policiers essayaient ensemble de mettre fin à la poursuite.
2) Afin de l’intercepter et de l’immobiliser, les véhicules de la police auraient enfin percuté celui du suspect, qui serait sorti de sa voiture pour frapper une policière de la SPVQ au bras avec une machette, lui infligeant une blessure mineure.
Source : Bureau des enquêtes indépendantes (BEI)
Emmanuel Garneau-Fréchette, 24 ans, de Québec, aurait sauvagement battu l’homme de 63 ans peu après que les deux hommes aient quitté la même fête du réveillon, le 24 décembre au soir. Garneau-Fréchette, qui possède déjà de multiples antécédents judiciaires et était en probation, aurait ensuite laissé le sexagénaire inconscient aux abords de la route 138, dans le secteur de Cap-Santé.
C’est un citoyen qui passait par là qui a avisé la Sûreté du Québec, vers 23h, qu’un homme gisait inanimé près de la route. À l’arrivée des secours, la victime a rapidement été placée dans une ambulance vers le Centre Hospitalier le plus proche. L’homme se trouvait toujours dans un état critique, mardi midi, plus de deux jours après l’agression.
Déplacés sur les lieux du crime le 24 décembre au soir, les enquêteurs ont rapidement remonté la piste jusqu’à Garneau-Fréchette. La victime et lui se connaissait, et se trouvait plus tôt dans la soirée à la même fête du réveillon, confirme la Sûreté du Québec, sans pouvoir détailler le lien les unissant.
La bagarre entre les deux hommes n’a pas impliqué d’arme blanche.
Le présumé agresseur a été identifié, localisé et arrêté par les forces de l’ordre le jour de Noël. Il a comparu au Palais de Justice de Québec, lundi, pour des accusations de voies de fait graves mettant la vie de la victime en danger, passibles d’une peine maximale de 14 ans de prison, et bris de conditions.
Emmanuel Garneau-Fréchette demeurera pour le moment derrière les barreaux.
La résidence qui a été la proie des flammes appartenait au Dr Bernard Vigeant, un chiropraticien qui y avait aussi aménagé, jusqu’à l’été dernier, sa clinique. Sans confirmer l’identité du corps retrouvé dans les décombres, Guylaine Laflamme, porte-parole de la police de Lévis, a indiqué que le propriétaire des lieux, avec qui les policiers et les pompiers tentaient de communiquer depuis le drame, ne s’était toutefois pas manifesté. «On peut être porté à croire que la victime pourrait être le propriétaire des lieux, mais nous ne confirmerons pas cette information tant que nous n’aurons pas les résultats des analyses faites sur le corps», a déclaré Mme Laflamme au Soleil.
Un voisin du Dr Vigeant a pour sa part indiqué au Soleil que le chiropraticien récemment retraité vivait seul dans sa résidence.
Au départ, les pompiers avaient cru que personne ne se trouvait à l’intérieur de la résidence, qui était déjà une perte totale lors de leur arrivée sur les lieux. Ce sont les recherches effectuées dans les décombres par la police à l’aide d’une pelle mécanique qui ont permis de découvrir un cadavre sous les cendres.
La veille de Noël, les 23 pompiers dépêchés sur les lieux s’étaient affairés à contenir les flammes pour éviter qu’elles ne se répandent aux bâtiments avoisinants pour finalement réussir à éteindre le brasier après cinq heures de travail.
Le Dr Vigeant est bien connu dans les régions de Québec, de la Beauce et Portneuf, où il avait déjà possédé des cliniques chiropratiques. Sur le site Web de ses cliniques, on indique qu’il pratiquait depuis juillet 1980, qu’il avait dirigé trois cliniques chiropratiques dans les régions de Québec et Montréal et qu’il était le fondateur de la Chiro-Clinique Donnacona, inaugurée en mars 2010. Il a obtenu en 1980 son doctorat en chiropratique du Palmer College of Chiropractic de Davenport, en Iowa.
© Copyright 2016 Advantage Business Media
Any good marketer knows to keep an eye on the future to stay ahead of the curve on new trends, emerging marketing channels, and other fresh ideas to deliver brand messages. With 2016 in the rear-view mirror and 2017 flying down the pipeline, now is the time to start examining what the New Year is going to mean for marketing.
Here are six marketing growth strategies to help your small business succeed in 2017.
Over the past couple years, we’ve seen mobile overtake desktop in usage and search. As a result, there was a big push in 2016 for small businesses to ensure that their web pages were optimized for mobile browsing. This mobile friendly attitude was the first step towards being mobile-centric, but that journey is not over.
Mobile-centric involves a lot of technologies and platforms, some of which are still emerging and only now being utilized for small business marketing purposes. The following are all mobile technologies that a small business should begin implementing into their content-based strategies.
Mobile Apps: If you do anything mobile-related in 2017, then get a mobile app. If you don’t already have one, check out this list for detailed reviews of affordable DIY app builders. Small businesses have been slow to build apps for their brands because of the high price point of mobile development. However, there are now a lot of inexpensive, yet effective, options that can allow your company to propel itself into the mobile-centric world of 2017.
Mobile Payment Services: Consumers are increasingly adopting mobile pay services like Apple Pay and Google Wallet. They want to be able to pay with a simple tap on their mobile device, whether they are in your store or shopping online. From a marketing standpoint, you not only want to offer this service (or risk missing out on possible revenue), but also advertise that it is a viable payment option.
Mobile Only Apps: Many of the top downloaded apps are what are known as mobile only apps, meaning they aren’t available on desktop computers like Facebook and Twitter. Apps like Periscope, Instagram, Snapchat and others are rapidly growing in popularity. They present an exciting and new channels for small and large businesses alike to market themselves on. 2017 will undoubtedly offer more of these mobile-only apps, so keep an eye out.
Email marketing is by no means a new trend, but it makes the list because of the severely misguided viewpoint that it is an “old school” tactic and no longer relevant. The data shows the exact opposite; email marketing is one of the most ROI-positive strategies out there.
The people that make the false claim that email marketing isn’t effective are the ones that aren’t using it correctly. This tactic is all about providing audiences with relevant, valuable and helpful information (think DIY guides, links to blog content, industry news, etc.). It is not designed for jamming sales pitches down consumers’ throats.
A lot of people refer to this trend as a push to become data-driven. But, there is a lot wrong with that concept. It suggests that companies should plop their big data / analytics tools at the helm of the ship and let it steer all of the decisions. Most organizations, especially small ones, lack the high-end, sophisticated big data tools and existing data culture that make a real data-driven approach possible.
Even with these tools, the risks are very high. Data doesn’t always know best. Companies should be pairing their data-born insights with the existing knowledge and opinions of their team members. This approach yields the safety and best results that doesn’t require you to overhaul your IT department.
It is easy to understand why consumers prefer to receive content-based marketing messages over ad-based ones. Advertisements are often interruptive while marketing through content is informational, entertaining and engaging. When you consider that approximately 60 percent of consumers prefer to watch content, instead of reading it, then the power of video marketing becomes immediately apparent. Video content will continue to build momentum and audiences will be looking for it more in 2017.
Your small business may already have blog content that is regularly published, but how good is that content? Blog content for marketing became a popular means to get noticed on search engines thanks to SEO practices. In this quest to be seen, a lot of organizations became more concerned with their SEO than the actual quality of their content.
Now, audiences are starting to take notice that there is a difference between valuable blog content and not so important writing. If your content isn’t informative and exciting to read, people aren’t going to stick around. 2017 is poised to be the year that brands invest in bringing their digital writing to the next level, which may mean hiring an “industry expert” to create higher caliber blogs.
This trend is in the same realm as blogging in that it is something that almost everyone is doing, but very few are doing well. Specifically, they aren’t getting the most out of their social media data. Even if you are creating high-quality content and regularly responding to comments, questions and complaints, you may be missing out on a lot of valuable information.
Social media platforms are a significant contributor to big data because there are a lot of engagements on these services. Customers are practically handing you a road map to running your business more efficiently and providing a better customer experience. Thus, you should be actively listening and collecting social media based data.
There’s a reason that the biggest section is about becoming mobile-centric. That’s the premier trend for 2017; everything that comes after mobile is just icing on the small business marketing cake. Not to mention that many of the following patterns are hugely affected by mobile (think about how often you check your email, watch videos and check social media on your phone). When it comes to providing value to consumers and retaining them as long-term, brand loyal customers, it all starts with how mobile-centric your small business is.
Business Phone Photo via Shutterstock
The year provided some unforgettable campaigns and iconic images
Bud-Light-Strike-Gold-Packaging_24 by Bud Light
2016 is days away from ending.
For many companies, the conclusion of 2016 delivers a much needed fresh start after a tough year, while for others it concludes a successful and memorable 12-month stint.
The year provided some unforgettable campaigns and iconic images that will live in the pantheon of marketing highlights forever.
In honor of 2016 and celebration of 2017, DMN has compiled the marketing campaigns that defined the past twelve months.
Virgin – Seize the Holiday
Live video went from marketing trend to marketing tool within the span of 2016, and there was no greater usage of this technique than Virgin Holidays’ “Seize the Holiday” campaign.
The ad that accompanied the campaign was choreographed to perfection, as Virgin displayed a variety of activities from various destinations around the globe.
Mountain Dew Kickstart – #PuppyMonkeyBaby
What better way to capture the most trending words on social media than to combine them into an epic marketing campaign?
Mountain Dew Kickstart developed the PuppyMonkeyBaby marketing campaign and debuted a commercial for it during Super Bowl 50, which peaked with ratings of 51.0 /73 during the 10-10:15 p.m. ET range.
Bud Light – Gold Can
While Bud Light’s Gold Can marketing campaign is currently ongoing and is scheduled to bleed over in 2017; the concept remains one of the best of 2016.
The beer distribution giant is playing Willy Wonka this holiday, giving consumers the chance to win Super Bowl tickets for life with a limited edition gold-colored can.
The brand is putting 37,000 gold Super Bowl 51 cans in randomly selected packs. Designed by branding agency Jones Knowles Ritchie, the specialty gold cans can be found in 18-, 24- and 30-packs of Bud Light marked « Strike Gold. »
While the campaign enhances a customer’s experience, it also encourage their engagement. In order to be in with a chance to win Super Bowl tickets for life (or up to 51 years) people who find a golden can must take a picture with it and post it to Facebook, Instagram, Twitter or BudLight.com using the hashtags #SBTix4Life and #Sweeps. One winner will be picked a week to receive a pair of season tickets to their favorite NFL team, and one grand prize winner will win the ultimate prize of Super Bowl tickets for 51 years.
Lexus – ‘Quantico’ Virtual Reality
During the screening of ABC Studios’ Quantico serial, a promotional banner appeared at the bottom of the TV screen suggesting viewers to take a look at www.QuanticoVR.com.
Once inside the website, viewers assume the role of a new recruit on a mission with Quantico characters Shelby Wyatt (played by Johanna Braddy) and Caleb Haas (played by Graham Rogers) as they track down a target. All of this is done with the assistance of a Lexus LX 570 flagship SUV.
Since the launch of the campaign, these Virtual Reality ads have racked up more than 2.2 million views on Facebook and almost a half-million on YouTube.
Spotify – Thanks 2016, It’s Been Weird
There is perhaps no marketing campaign that better defines the year that was than Spotify’s “Thanks 2016, It’s Been Weird.”
Spotify used the mountains of data they hold to produce a series of lighthearted ads that also played on the ridiculous nature of 2016.
The campaign, which will be rolled out across 14 markets, features localized messages that merge listener data and pop-culture references. It’s a lighthearted way to highlight the way Spotify has been able to harness data to deliver a better experience.
