Archives de catégorie : Video Marketing

Online Marketing Firm, fishbat, Shares 4 Ways to Improve Brand Relationships with Twitter Videos

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PATCHOGUE, N.Y., Feb. 15, 2017 — fishbat is a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness.

Videos are a powerful medium for building a brand and improving brand perception with the audience. Videos help to develop a relationship between business and consumer by encouraging engagement, helping to humanize the brand, providing clarity, and helping to build a brand voice. Online marketing firm, fishbat, shares four ways to improve brand relationships with Twitter videos.

1.      A brand’s people are a big part of the brand, so introduce them Products and services don’t create themselves, people do. Connect with the audience by sharing who the brand is from a humanized perspective. People are more likely to trust a brand when they see and learn about the people involved in it. Showcase a weekly introduction or have employees discuss a product or service of the month and why they love it. These actions will establish trust and will also make the product, service, and brand more memorable through the use of visuals.

2.      Use videos as a demonstration and education tool Most people learn more easily when visuals are involved. The human brain processes visual information quicker and easier than text. Demonstrating product or conducting a series of educational videos will help the audience to gain a better understanding of what is being promoted and will also help to develop a relationship of trust that will drive repeat viewing and loyalty to the brand.

3.      Evoke emotion through videos Videos evoke emotion. They quickly convey meaning and have the ability to impact the audience in a way that text alone cannot. Bring attention to the brand’s philanthropy, mission, good works, special events, and more through the powerful communication ability of videos and photos. Visuals are also more easily and commonly shared among social media platforms, making them a valuable branding tool to increase reach and brand awareness.

4.      Answer the audience in person Taking the time to respond to questions, comments, and feedback through video will help to gain respect from the audience and will make the brand stand out from the competition. Video responses will be clearer to the audience regarding understanding the actual content of the response as well as the tonality, minimizing misunderstandings. Additionally, the audience will understand that more effort goes into a video response than a written one and will get a better understanding of who the brand representatives are as people.

fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE fishbat

Innovid Taps Colebourne As Managing Director EMEA

  • by Philip Rosenstein,

    75 minutes ago

Video marketing platform Innovid announced on Wednesday the appointment of Matt Colebourne as managing director of EMEA (Europe, the Middle East and Africa). Colebourne’s focus will
be to strengthen operations in Europe and drive strategic growth.

Colebourne joins Innovid from Trinity Mirror, a multimedia content publisher in the UK, where he was director of new
business. Prior to Trinity Mirror, Colebourne was at Google’s DoubleClick, heading its technology product business in Europe.

“As a seasoned digital media executive with
sharp business sense and local expertise, Matt will help us remain competitive on a global scale, » stated Beth-Ann Eason, Innovid president.

Colebourne will be based in
London.

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Going Global? A Video Marketing Strategy Is Your Key to Success

Thanks to digital advancements taking place all around the world, global strategies are more accessible than ever to enterprise and even mid-level brands. New corners of the world can be reached through mobile technology and high-speed internet access, and many companies recognize that a strong, local market can be complemented by incremental growth of its brands in international markets.

So, consider this: as VP of marketing for a company working primarily in domestic, English-speaking markets, you’ve recently been asked to develop a video marketing strategy for international audiences.

This is a big task: every international audience will present a different set of cultural and language barriers. Language alone can put certain types of content at high risk of being ineffective, unless you include individual translations in your strategy—and even then, supporting the writers, translators, and editors needed to produce this content en masse may not be sustainable.

Video has an advantage in that it is primarily visual, which means it can help bridge language gaps. It isn’t the cheapest form of content—but as production costs go down, video has some interesting cost advantages that give it a leg up where global marketing is concerned. Already, brands are finding ways to leverage video as a medium that helps brands cross borders and language barriers to meet new, interested consumers.

Video’s Global Growth

It’s no secret that video continues to gain prominence as a major driver of online traffic. In developed markets, this is because high-speed internet access, along with video-friendly mobile devices, makes it easy to stream video content from any location.

This high-speed infrastructure has been slower to come to developing parts of the world, but it is reaching these consumers nonetheless. According to the Cisco Visual Networking Index Complete Forecast, video is projected to account for 82 percent of all global consumer internet traffic by 2020. Between 2015 and 2020, the average broadband speed experienced by global internet users is projected to nearly double. More than four billion people will be connected to the internet, and they’ll be watching video more than ever.

Brands have recognized this change and they’ve invested in video marketing strategy accordingly. In many cases, though, these strategies are still built for English-speaking audiences. Language does create certain limitations, but some brands are finding ways to make video content more universal.

How Brands Create for International Audiences

Creativity is a great asset when building video strategy for multilingual audiences. The language barrier is a top concern for tourism brands, which inevitably cater to audiences spanning the globe. In this department, Vienna’s tourism channel on YouTube is a shining example. They release videos on a regular basis to drive tourism and interest in Austria’s capital city. These videos reach a global audience by being produced in several languages: it is the same video content, only with the narration and in-video text changed.

These videos aren’t only available in Viennese German and English, but also less-common languages, like American Sign Language.

Sign Language

In other cases, brands are leveraging video by encouraging user-generated content. Of course, it’s very on-brand for GoPro to lead by example. The company has become a global sensation by mass-producing the hardware needed to capture exotic experiences from the firsthand experience of brave, adventuring souls. This is an easy use of video for GoPro because the experience of its content isn’t bound by language—you don’t need to know English to appreciate a video of a Swedish man enjoying a little run of snowmobile paragliding:

Meanwhile, video-based demonstrations and instructional videos can be educational and useful to consumers even if they have to rely on the visual. As Forbes points out, San Francisco’s Blue Bottle Coffee has produced a run of video content that teaches consumers the finer points of making coffee, including demonstrations on how to properly roast and prepare coffee beans.

Even if these videos are produced in another language, the consumer might still be able to use the video to learn simply through his familiarity with the product and a focus on proper technique. Brands can aid these non-native speakers by making sure that the visual step-by-step demonstrations are clear and strong, so that they can see what’s happening from one step to the next, even if they can’t understand the accompanying words.

Tracking Your Success

Measurement is important for any campaign, but video targeting international audiences can be a little tricky. Certain tracking channels will need their own adjustments to serve the larger campaign. While analytics solutions like Google Analytics (GA) provide strong, basic data that can track conversions and microconversions driven by your video content, you will need to do the work of creating channels that GA can track to get a better sense of your video engagement efforts.

Strategies like tracking email sign-ups and website browsing are great, and they’re good for supplementing actions like YouTube channel follows, if you’re making use of such a publishing platform. Other calls to action built into the video can be tracked through analytics. Most importantly, your analytics tool will need to be able to segment by country or region so that you can see how global marketing strategy is working in different parts of the world. Poor performance in a specific area can be due to lack of interest, the language barrier, or any number of reasons.

Your brand might be focused on a few select countries and regions rather than the world at large, so it isn’t necessary to target peak performance in every case. But poor performance in a country you have prioritized will demand that you take a second look, not just at the quality of the content itself, but also what cultural variables may be inhibiting its engagement with that local audience.

As a channel that can leverage language, visuals, music and other types of content to build a connection with consumers, video is uniquely positioned as the global marketing strategy of the future. As high-speed internet reaches further around the globe, expect video consumption to stay on the rise.

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The stunning destruction at Oroville Dam and the work ahead


A craterlike hole that has surfaced in the middle portion on Oroville Dam’s main spillway, a 3,000-foot structure lined in concrete. (Kelly M. Grow/California Department of Water Resources via Getty Images)

When authorities were forced to use Oroville Dam’s emergency spillway, as recent storms caused the adjacent reservoir to swell, they expected to let water flow for at least 32 hours, 58 at the most.

But after just less than a day, the emergency spillway in California’s gold country was at risk of failing. A craterlike hole had surfaced Sunday. Officials feared the worst: That further erosion would cause the spillway to collapse, clearing the way for a 30-foot-wall of water from the overfull reservoir to engulf surrounding areas.

“It’s just amazing,” said Ron Stork, an environmentalist who warned state and federal officials 12 years ago that the emergency spillway, which is no more than a 1,700-foot concrete weir that empties into a dirt hillside, was unsafe. “It’s like the rock was melting.”

The hole is so massive that by Monday, according to media reports, officials had to use helicopters to drop loads of rocks into it. Meanwhile, the dam’s main spillway, a 3,000-foot structure lined in concrete, also has its own mammoth craterlike hole. Both were the result of erosion as high volumes of water came gushing from the reservoir.

The past few days’ events, which displaced nearly 200,000 area residents for about two days, raise several questions about why the infrastructure failed in the first place and what long-term fixes should happen to avoid future catastrophe.

The California Department of Water Resources, which owns and operates the dam and reservoir, has started planning for those long-term fixes, a spokeswoman said. Options that are under consideration include reconstructing the main spillway and lining the emergency spillway with concrete. Any of those options would likely cost millions of dollars. Requesting federal dollars to help with repairs is a possibility, though no decisions have been made.

Details of the reconstruction plan are still being determined, according to the agency.

“Once this is over with, once they get the water down, they’ll have to do some investigative work and determine what caused this in the first place,” said Dusty Myers, an engineer and president of the Association of State Dam Safety Officials. “How did they lose material underneath? What caused it to collapse? [The answers] will dictate what work they do.”

By Monday, officials had started filling the hole in the emergency spillway with tons of rock. That’s a temporary fix to prepare for a series of storms that are expected to hit the area over the next few days. They’ve also doubled the flow of water out of the main spillway to 100,000 cubic feet per second, with the hope of lowering the lake level by 50 feet to leave room for upcoming rain.

By Tuesday afternoon, residents were allowed back into their homes, according to media reports. Officials also said that the flow of water being released from the dam is “sustainable” and has reduced the possibility of the lake overflowing, the Los Angeles Times reported.

White House press secretary Sean Spicer said during a news briefing Tuesday that President Trump is “keeping a close eye” on the Oroville Dam emergency, a “textbook example” of the country’s need for better infrastructure, the Los Angeles Times reported.

“Dams, bridges, roads and all ports around the country have fallen into disrepair. In order to prevent the next disaster, we will pursue the president’s vision for overhaul of our nation’s crumbling infrastructure,” Spicer said.

Marcia Hale, president of Building America’s Future, a bipartisan group of elected officials advocating for investment in infrastructure, agreed.

“This is clearly a mammoth problem for the state of California,” Hale said. “But it highlights the fact that many of our dams around the country need attention. They need to be refurbished, repaired and brought into the 21st century.”

Spicer’s remarks come the day after California Gov. Jerry Brown (D) wrote a letter to the White House describing the scope of the damages and requesting for federal assistance for some of the residents who were forced to evacuate.

“I have determined this incident is of such severity and magnitude that continued effective response is beyond the capabilities of the State and affected local governments and supplemental federal assistance is necessary to save lives and to protect property, public health and safety, and to lessen the effects of this serious situation,” Brown wrote.

Brown’s letter does not address the possibility of asking for federal dollars to help pay for reconstruction.

One possible avenue for federal funding is legislation that President Barack Obama signed in December, Hale said. The Water Infrastructure Improvements for the Nation Act, or WIIN, is a major water infrastructure package that allocates $12 billion to water projects around the country.

But the cost of repairing the nation’s federal dams far surpasses that number. The Association of State Dam Safety Officials estimates that rehabilitating federal dams would cost more than $57 billion.

The possible need for federal funds for California comes at a time when the state’s relationship with the president continues to sour. Just earlier this month, Trump threatened to “defund” the state partly because of its sanctuary cities for undocumented immigrants.

During a news conference Monday evening, Brown said he’s not worried that the president’s criticism of California would prevent the state from receiving aid for the Oroville dam emergency.

Hale agreed.

“There are hundreds of thousands of people affected by this,” Hale said. “It’s an infrastructure problem, not a political problem.”

READ MORE:

The Lake Oroville dam stress test isn’t over — more rain this week, then spring thaw

188,000 evacuated as California’s massive Oroville Dam threatens catastrophic floods

See photos as thousands are evacuated after Oroville Dam threatens floods

Flynn’s swift downfall: From a phone call in the Dominican Republic to a forced resignation at the White House

Michael Flynn was at a beachside resort in the Dominican Republic, a stretch of sand and sun that he and his wife had visited for years, when he took a few moments out of their post-election vacation for a call with the Russian ambassador to the United States.

As a veteran intelligence officer, Flynn must have known that a call with a Russian official in Washington would be intercepted by the U.S. government, pored over by FBI analysts and possibly even shared with the White House.

But six weeks later, Flynn was forced out of his job as national security adviser to President Trump over what was said in that conversation and Flynn’s inability to be truthful about it with then-Vice President-elect Mike Pence and other officials now in senior positions at the White House.

White House press secretary Sean Spicer said Tuesday that “the level of trust between the president and General Flynn had eroded to the point where he felt he had to make a change.”

But Flynn’s removal was also the culmination of swirling forces and resentment unleashed by the 2016 election. He embodied the bitterly partisan nature of the contest, leading “Lock her up” chants directed at Democratic candidate Hillary Clinton during the Republican National Convention. His unusual association with Russia — and the discovery of his secret communications with the Russian ambassador to the United States, Sergey Kislyak — fanned suspicion among senior Obama administration officials of a more sinister aspect to Russia’s interference in the election. And ultimately, Flynn’s misleading statements about the Kislyak calls added to broader concerns about the Trump administration’s regard for the truth.

The sequence connecting Flynn’s call and his dismissal came to involve two presidents warily passing power, the leaders of national security agencies including the FBI and CIA, and incoming and outgoing transition officials who regarded one another with significant distrust.

Senior Obama administration officials said they felt so uncertain about the nature of the Flynn-Kislyak relationship that they took it upon themselves to scale back what they told Flynn and others on his incoming national security team, particularly on sensitive matters related to Russia. Officials emphasized, however, that there was no formal decision to limit information sharing with the Trump transition team.

“We did decide to not share with them certain things about Russia,” a former senior Obama administration official said. “We just thought, who knew? Would that information be safe?”

Flynn’s rising profile in the Trump campaign appears to have coincided with a resumption of his contacts with Kislyak. The two first met in 2013, when Flynn, then the director of the Defense Intelligence Agency, met with military intelligence officials in Moscow on a trip that the Russian diplomat helped to arrange and coordinate.

As Moscow’s lead envoy in Washington, Kislyak’s communications were routinely monitored by the FBI, including diplomatic reports he filed with Moscow in which he documented his interactions with Flynn, according to current and former U.S. officials, who spoke on condition of anonymity to discuss intelligence matters.

At the same time, Russian intelligence services were carrying out an assault on the election, delivering troves of emails stolen from Democratic Party servers to the WikiLeaks Web site, according to U.S. officials. U.S. intelligence agencies later concluded that the effort was designed to destabilize U.S. democracy, damage Clinton’s prospects and help elect Trump.

No evidence has surfaced to suggest that Flynn’s contacts with Kislyak were in any way tied to the Russian operation. Nevertheless, by mid-December, senior officials in the Obama White House began to hear about Flynn’s contacts with Kislyak, both from intelligence reports and other sources.

Obama administration officials weren’t sure what to make of the communications. To some, they appeared to be consistent with the kind of diplomatic outreach expected of any incoming administration. To others, already alarmed by the scale of the Russian interference in the U.S. election, the frequency of the contacts seemed excessive and the lack of any effort by Flynn to coordinate his calls with the State Department was regarded with growing suspicion.

Susan E. Rice, President Barack Obama’s national security adviser, did not give Flynn advance notice of the sanctions that the White House planned to impose on Russia over its meddling in the election. Instead, Denis McDonough, who at the time was Obama’s chief of staff, waited until the sanctions were announced to inform his Trump counterpart, a former administration official said.

The measures that Obama announced on Dec. 29 included the expulsion of 35 suspected Russian intelligence officers from the United States, and the forced closure of Russian-owned compound in Maryland and New York used as resortlike retreats for that country’s spies and diplomats.

Flynn had a flurry of communications with Kislyak in the days leading up to that announcement, including, by his account, an exchange of holiday greetings via text message on Dec. 25. The two also traded phone calls that Flynn said were limited to condolences over the assassination of Russia’s ambassador to Turkey and the downing of a Russian aircraft, as well as a preliminary conversation about setting up a phone call between Russian President Vladi­mir Putin and Trump.

By that time, Flynn and his wife were in the Dominican Republic for a beachside respite before he moved into one of the most demanding jobs in the White House. It was there, at a resort on the eastern tip of the country, that Flynn fielded a Kislyak call as sanctions were announced.

“He got a hold of me,” Flynn said in the Post interview, “I was on vacation, actually, with my wife.”

The digital packets streaming between their phones were intercepted by the FBI, using capabilities provided by the National Security Agency, as part of its routine surveillance of Kislyak. An FBI agent prepared a brief intelligence report summing up the contents of the conversation, officials said.

The report was not widely circulated and might have attracted only scant attention were it not for a Putin move that baffled Washington. Rather than retaliate against the United States with comparable sanctions — standard practice during the Cold War, and afterward — Putin seemed to greet Obama’s punitive measures with an indifferent shrug.

Putin’s reaction — praised by Trump in a tweet saying “I always knew he was very smart” — sent officials at the White House, State Department and U.S. intelligence agencies scrambling for clues. What they began to focus on, in early January, were Flynn’s calls with Kislyak.

On Jan. 5, FBI Director James B. Comey, CIA Director John Brennan and Director of National Intelligence James R. Clapper Jr. briefed Obama and a small group of his top White House advisers on the contents of a classified intelligence report showing that Russia intervened in the 2016 election to help Trump. That’s when White House officials learned that the FBI was investigating the Flynn-Kislyak calls. “The Flynn-Kislyak relationship was highlighted,” a former senior U.S. official said, adding that the bureau made clear “that there was an actual investigation” underway.

The Obama administration at times seemed almost paralyzed about how to respond to Russia’s unprecedented attack on the U.S. election system, even as officials watched it unfold. It wasn’t until weeks after the election that the Obama administration sought to punish Russia.

The Obama team was similarly slow in its deliberations over whether and how to confront the fledgling Trump administration over what it had uncovered in Flynn’s conversations with Kislyak.

The issue was forced out into the open on Jan. 12 in an op-ed by Washington Post columnist David Ignatius. The piece revealed Flynn’s calls with Kislyak and called for an explanation from the White House on whether the two men had discussed sanctions.

Pence and other members of the Trump transition team, still a week away from assuming power, checked with Flynn before they publicly denied that sanctions had been discussed during the call with Kislyak.

Sally Q. Yates, then the deputy attorney general, Clapper and Brennan wanted to inform the Trump White House that Flynn had misled Pence and other officials. They were concerned that Moscow could use the lie to blackmail Flynn and didn’t feel comfortable leaving Pence in the dark about being misled.

On Obama’s last full day in office, Jan. 19, Clapper and Brennan made the case to Comey for informing the Trump team about Flynn. The FBI director pushed back primarily on the grounds that notifying the new administration could complicate the agency’s investigation. The bureau, Comey also insisted, shouldn’t be “the truth police,” according to an official familiar with his thinking at the time. “In other words, if there’s not a violation of law here, it’s not our job to go and tell the vice president that he’s been lied to.”

In the days following Trump’s inauguration, FBI agents interviewed Flynn about his calls with Kislyak. That removed the basis for Comey’s earlier objection to notifying the White House, current and former officials said. It is unclear whether Flynn gave the agents an accurate account of his calls with Kislyak. If not, officials said he could find himself in serious legal jeopardy. The FBI interview with Flynn was first reported by the New York Times.

On Jan. 26, Yates notified White House counsel Donald McGahn about the concerns that she and the former intelligence chiefs had about Flynn’s misrepresentations to Pence and others. McGahn, in turn, informed Trump, leading to a review of whether Flynn had violated any laws. White House lawyers quickly concluded that no laws had been broken, according to Spicer.

In his letter of resignation, ­Flynn said that he had “inadvertently briefed the Vice President Elect and others with incomplete information regarding my phone calls with the Russian ambassador,” and that he had merely sought “to facilitate a smooth transition and begin to build the necessary relationships” for Trump with foreign leaders.

Current and former U.S. officials described that assertion as implausible, noting that sanctions were such a prominent subject of Flynn’s conversation with Kislyak that it seems unlikely he could have forgotten.

Spicer also suggested that ­Flynn’s false account of the sanctions discussion was part of a troubling pattern, saying that a “series of issues and series of statements and pronouncements” had damaged Flynn’s standing beyond repair.

Flynn’s version of events finally started to crumble on Feb. 7, when he was informed that The Post was preparing to publish an article about his discussion of sanctions with Kislyak, citing nine current and former U.S. officials. Flynn, at first, stood by his denials. Then, one day later, he acknowledged through a spokesman that he might have discussed sanctions but couldn’t recall.

Pence finally learned from The Post — two weeks after McGahn — that Flynn had misled him. It would appear that neither McGahn nor Trump had informed him of the false statements.

After Flynn apologized to Pence, the vice president seemed open to allowing Flynn to remain in place, according to a senior administration official. But Reince Priebus, Trump’s chief of staff who had also come to Flynn’s defense in January, “didn’t want to let it go,” the official added.

Aetna, Humana walk away from $34 billion deal after court ruling


Health insurers Aetna Inc and Humana Inc walked away from their $34 billion merger deal on Tuesday, after a U.S. judge ruled in January the combination would stifle competition in the private Medicare Advantage program for retirees.

After the Jan. 23 court ruling, Aetna and Humana had said they were weighing whether to appeal the decision and extend their agreement, which was set to expire on Feb. 15.

Aetna and Humana announced the deal in July 2015, just a few weeks before Anthem Inc and Cigna Corp said they would also combine. A year later, the U.S. Justice Department sued to block both transactions and won in separate lawsuits, derailing what would have been a massive industry consolidation to three insurers from five.

Aetna will pay Humana a $1 billion breakup fee, or $630 million after taxes, and terminated its plan to sell some Medicare Advantage assets to Molina Healthcare Inc, the companies said.

Aetna had argued in court that even with the merger there would be ample competition for Medicare Advantage. The privately run program covers health benefits for 18 million Americans and competes with traditional government-run Medicare, which covers the balance of the 55 million people 65 and older as well as the disabled.

But it had offered to sell the assets to Molina to try to win Justice Department approval.

« While we continue to believe that a combined company would create greater value for health care consumers through improved affordability and quality, the current environment makes it too challenging to continue pursuing the transaction,” said Aetna Chief Executive Officer Mark Bertolini.

Wall Street analysts said the move was expected and reiterated that they believed Humana could be a target for Cigna or Anthem once they walk away from their own deal.

« We had viewed a successful appeal as highly unlikely given the decisiveness of the lower court’s opinion and a DOJ (Department of Justice) settlement as a longshot, » Evercore ISI analyst Michael Newshel wrote in an research note.

Humana plans to hold a conference call later Tuesday to provide its 2017 financial outlook.

Anthem last week filed an appeal of the court’s ruling, but expectations for winning are seen as scant. The two companies have argued over the roles of the top executives and business strategy, according to court documents.

Aetna, which had issued debt to acquire Humana, said it was redeeming the notes for cash.

(Reporting by Caroline Humer in New York and Ankur Banerjee in Bengaluru; Editing by Lisa Von Ahn and Jeffrey Benkoe)

Kim Jong Un’s Estranged Brother Said Murdered in Malaysia

The oldest half-brother of North Korean dictator Kim Jong Un was murdered in Malaysia on Monday, according to a South Korean government official.

Kim Jong Nam, the eldest son of former leader Kim Jong Il, had lived outside the country for years. The official, who asked not to be identified, citing government policy, said poison was involved in his death, but provided no other details.

Two unidentified women killed Kim Jong Nam at Kuala Lumpur’s airport with a poison needle before fleeing in a taxi, YTN television station reported, citing a government source. Malaysia’s police didn’t immediately respond to a request for comment.

Kim Jong Nam, aged in his mid 40s, fell out of favor with his father after he was caught trying to enter Japan using a fake Dominican Republic passport in 2001, according to Japanese reporter Yoji Gomi, who wrote a book about him in 2012. Kim Jong Nam had been critical of Kim Jong Un, reportedly saying in 2012 that he “won’t last long” because of his youth and inexperience. The two brothers have different mothers.

News of the murder comes two days after Kim Jong Un test-fired a ballistic missile as part of efforts to develop North Korea’s nuclear-weapons capability. The provocation drew a rebuke from the United Nations Security Council, with U.S. President Donald Trump vowing to deal with the threat “very strongly.”

Kim Paranoia

North Korea remains largely cut off from the world, with information tightly controlled by the government. Kim has carried out a series of executions since taking power in 2011, the most high profile of which was the 2013 killing of his uncle and one-time deputy Jang Song Thaek.

If Kim Jong Nam was killed by a North Korean spy, it indicates that Kim Jong Un felt a sense of paranoia about his own future and wanted to remove any potential successors, according to Namkoong Young, who has been teaching inter-Korean politics at Hankuk University of Foreign Studies for more than 25 years.

“Jong Nam has been in exile for years away from North’s politics for a long time but he is still the eldest son of Kim Jong Il,” Namkoong said. “And if there was any move or plan by some elite there to have him replace Jong Un, he probably should be removed.”

A spokesperson for South Korea’s unification ministry declined to comment. Malaysia’s foreign ministry is still waiting for information from the police on the identity of the deceased man, a spokeswoman said via text message. The death is under the purview of the home affairs ministry, she said.

Kim Jong Un had about 50 officials executed in 2014 on charges ranging from graft to watching South Korean soap operas. Two senior officials were executed with an anti-aircraft gun in August last year on Kim’s orders, South Korea’s JoongAng Ilbo newspaper reported, citing people it did not identify.

Watch Next: North Korea’s Nukes Keep Getting Stronger

Report: Twitter plans major retool of its ad business

Dive Brief:

  • Citing several unnamed sources, TechCrunch reports that Twitter is seriously reevaluating three core areas of its ad business: direct response campaigns, Promoted Tweets and TellApart, an ad tech platform focused on personalization that Twitter acquired in 2015. Twitter has a new goal of making its service more streamlined and intuitive for brands.
  • TechCrunch suggested that, if these three products don’t start to see big buys, Twitter may halt support for them. « 2017 will be about simplifying and differentiating our revenue products. It’ll take time for all the results we want to see, » CEO and co-founder Jack Dorsey noted on a recent earnings call. Twitter did not provide comment to TechCrunch.
  • Twitter’s Q4 earnings, released last week, were its worst yet, showing a drop in ad revenue. The company recently fired 9% of its staff, sold off major tech properties like Fabric to Google and trimmed video-looping app Vine.

Dive Insight:

Twitter’s made much of reinventing itself since co-founder Dorsey signed back on as CEO in 2015 but the platform has only recently begun to actually shed products, including lead generation campaigns, which it powered down at the beginning of the month.

The lead generation news first surfaced late last year and was to be expected, but the further trimming of its direct response business and Promoted Tweets, in particular, signal that Twitter is dramatically putting the pedal down on strategy reevaluation after other cost-cutting efforts failed to bolster profitability.

While Twitter has struggled to grow in any significant way in recent years, its Q4 earnings were especially grim — revenues declined for the first time since the company went public, according to Ad Age — which may be spurring the micro-blogging site to take more dramatic steps in stripping down old parts. 

Promoted Tweets have been a staple of Twitter advertising since it began to serve ads but nearly one-third of brands today don’t actually put any ad budget toward Twitter at all. Twitter is obviously looking to convince brands to make bigger buys here, with video and more robust multimedia offerings serving as the linchpin of that push, per TechCrunch. 

Twitter wouldn’t be alone in adjusting ad strategy to put a greater emphasis on video. Facebook has recently suggested that digital ad real estate on News Feed will be completely taken up in the next few years, with video rising as a new way to attract fresh ad dollars. Facebook is reportedly investing in a set-top box app and is also promoting a heavy marketing campaign around Live video, which serves as a competitor to Twitter’s streaming offerings.