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Pence and Merkel embrace NATO but differ on transatlantic partnership

Vice President Pence and German Chancellor Angela Merkel on Saturday offered dueling assessments of the troubled transatlantic relationship, as both praised NATO but Pence made no mention of the European Union, the key economic and political pact that binds Europe together.

In back-to-back speeches at the Munich Security Conference, Merkel and Pence appeared to find common ground about NATO, whose members have been urged by President Trump to spend more on defense. But while Merkel praised the broader international organizations that have been a key part of the post-Cold War global order, Pence’s silence on the E.U. may only fuel fears among European allies that the new leadership in the White House will embrace only some aspects of European unity, while rejecting others.

On Sunday, Pence will travel to Brussels, where the E.U. will command more of his attention. On Monday, he will meet with senior E.U. leaders before returning home.

Pence offered a robust embrace of U.S. security commitments to Europe, seeking to tamp down speculation that Trump would pursue a new path that would abandon guarantees that European nations seem to feel they need to keep them safe from Russia.

“Today, tomorrow and every day hence, be confident that the United States is now and will always be your greatest ally,” Pence said. “Be assured: President Trump and the American people are fully devoted to our transatlantic union.”

Trump has repeatedly called NATO “obsolete,” but U.S. officials in Europe this week, including Pence and Defense Secretary Jim Mattis, appear to be concentrating more on pushing allies to meet NATO defense spending commitments rather than focusing on Trump’s desire for a new relationship with the Kremlin, a major fear in Europe. Many European allies see Russia as a security threat following its 2014 annexation of Ukraine’s Crimean Peninsula.

Pence was critical of what he called the “Russian efforts to redraw international borders by force.” He called for quelling the conflict in Ukraine by adhering to the Minsk II agreement, a 2015 plan that sets out a road map for peace. 

But — underscoring the beliefs of his boss, who many in Washington and Europe say has been too cozy toward Russia — Pence also sought to strike a balance, hinting at signs of a possible partnership between the two nations.

“And know this: The United States will continue to hold Russia accountable, even as we search for new common ground, which as you know, President Trump believes can be found,” Pence said. 

The thorny issue of Russia has clouded Trump’s young presidency, amid reports that Michael Flynn, his national security adviser who resigned Monday, improperly discussed sanctions with the Russian ambassador to the United States before Trump took office, and that Trump staffers and associates repeatedly communicated with senior Russian intelligence officials during the 2016 presidential campaign. 

In a bid to reach out to the countries with the most at stake for any U.S.-Russian rapprochement, Pence is expected to meet Saturday with the leaders of Lithuania, Latvia and Estonia, as well as Ukrainian President Petro Poroshenko.

In the 20-minute speech to the Munich gathering, Pence echoed Trump’s call for NATO countries to meet their full financial commitments to the alliance. 

“Let me be clear on this point: The president of the United States expects our allies to keep their word, to fulfill this commitment, and for most, that means the time has come to do more,” Pence said — a line that was met with only light applause.

Only four NATO nations apart from the United States meet alliance guidelines to spend 2 percent of their GDP on defense, a trend Pence said was problematic.

“The promise to share the burden of our defense has gone unfulfilled for too many for too long and it erodes the very foundation of our alliance,” he said. “When even one ally fails to do their part, it undermines all of our ability to come to each other’s aid.”

Speaking immediately before Pence, Merkel sought to quiet rising voices in Europe that say that the continent should prepare to turn away from Trump’s United States and embrace partners such as China. She said that even as Europe strengthens its own defense capabilities, it will never be able to fight terrorism without the United States.

“The challenges of this world today cannot be mastered by one state alone. It needs a cooperative effort. We need to forge ahead with multilateral structures. We have to strengthen them,” Merkel said. “Let me address this very openly. The Europeans alone cannot cope with fighting international Islamist terrorism. We also need the support of the United States.”

But she also pushed for an approach that does not alienate Muslim allies, a fear that has spiked following Trump’s rhetoric about Muslims and his attempts to impose a travel ban on nationals from seven Muslim-majority countries.

“Cooperation with the United States is very important to us. But what’s also important to us is that Islamic states have been incorporated into this coalition,” she said, referring to efforts to combat the Islamic State.

“Only this way will we be able to convince people that it is not Islam that is the problem but a falsely understood Islam,” she said.

With Pence sitting in the audience, Merkel also reiterated her “respect” for a “free, independent press,” in response to a question from a German reporter, who asked her opinion on the quality of newspaper reporting in the United States.

While she did not address Trump directly, her comments offered a stark contrast to a recent tweet from Trump, in which he accused the “fake news” media of being “the enemy of the American people.”

Merkel said she supports “a free, independent press” and has “high respect for journalists,” adding that, in Germany, the relationship has always been one of “mutual respect.”

Later Saturday, Homeland Security Secretary John Kelly said that the Trump administration is contemplating a new version of the travel ban that would allow in travelers who were onboard airplanes bound for the United States into the country, but would bar those who had not yet gotten on planes.

“If they’re in motion from some distant land to the United States, when they arrive, they will be allowed in,” Kelly told the Munich Security Conference. “That being said, we will have a short phase-in period to make sure that they don’t get on the airplane.”

That would spare U.S. airports some of the chaos in the days after the travel ban on citizens of seven Muslim-majority countries was imposed last month – but it may simply export the confusion to foreign airports.

The change would also create fewer plaintiffs with grounds to take legal action to overturn the travel ban.

Norma McCorvey, Roe Of Landmark ‘Roe V. Wade’ Ruling On Abortion, Dies At 69

Norma McCorvey, who adopted the pseudonym « Jane Roe » in the Supreme Court’s Roe v. Wade decision, is seen in 1990.

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Norma McCorvey, who adopted the pseudonym « Jane Roe » in the Supreme Court’s Roe v. Wade decision, is seen in 1990.

AP

Updated at 3:50 p.m. ET

Many only know Norma McCorvey by a name that’s not hers.

Under the pseudonym Jane Roe, McCorvey became the central figure of Roe v. Wade, the landmark 1973 Supreme Court ruling that legalized abortion in the U.S. But in the decades that followed, the complex woman came to serve as a champion at times for both sides of the deep divide over abortion rights.

McCorvey died Saturday of heart failure at the age of 69, according to her daughter Melissa, and Joshua Prager, a journalist who is writing a book about the court case, says McCorvey died in Katy, Texas.

How McCorvey became Roe

New Play About 'Roe V. Wade' Is A Prism For Looking At The American Divide

It was her third pregnancy — after Melissa, her eldest, and another child McCorvey gave up for adoption — that brought McCorvey to the attention of the lawyers who would eventually take up her case. The 22-year-old McCorvey, who was then unmarried, had been seeking an abortion but could not find a doctor in Texas who would perform the procedure, which was then illegal except when the life of the mother was endangered.

Attorneys Sarah Weddington and Linda Coffee took up McCorvey’s case, and in 1970, they filed the lawsuit that — after several twists and turns — would ultimately wind up at the Supreme Court. By the time the ruling was finally passed down in 1973, however, McCorvey had already carried her pregnancy to term, and had given the child up for adoption.

Though Roe v. Wade may not have changed McCorvey’s particular circumstances, the landmark Supreme Court ruling had a massive effect on the cultural and political landscape of the United States. The 7-2 decision, which legalized abortion in the first trimester of pregnancy, may not have started the long-simmering dispute over the procedure, but it came to be its central flashpoint in the decades that followed.

'Roe V. Wade' Turns 40, But Abortion Debate Is Even Older

McCorvey after the decision

As Julie Rovner reported for NPR in 2013 — the decision’s 40th anniversary — opinions on the ruling remained as deeply entrenched as the year it was handed down.

« Over the past two decades, opinion on whether or not Roe should be overturned has barely changed, » Rovner reported at the time, citing a Pew Research Center poll. « In 1992, 60 percent of those asked said the court should not overturn the ruling. Today that’s up to 63 percent. »

The case had no less of an impact later on McCorvey, who was still just 25 when it ended. She maintained her anonymity for more than a decade, until setting it aside in the 1980s. At that point, she remained a staunch defender of abortion rights, « working for a time at a Dallas women’s clinic where abortions were performed, » according to The Associated Press.

Yet in the mid-1990s, after the publication of her first memoir, McCorvey underwent a dramatic conversion — announcing that she had become a born-again Christian. What’s more, she went to work for the anti-abortion group Operation Rescue, from which position she then championed against the abortion rights granted by the case that bears her pseudonym.

« I’ll be serving the Lord and helping women save their babies. I will hold a pro-life position for the rest of my life, » McCorvey once said, explaining her conversion. « I think I’ve always been pro-life. I just didn’t know it. »

In an interview with Fresh Air in the ’90s, McCorvey looked back on her experience as Jane Roe.

« I feel like a role model in one sense of the word, » McCorvey said.

« But when people really stop and really sit down and think about Jane Roe or Norma McCorvey, I feel like any woman who’s ever been denied anything in her whole life is a Jane Roe. Because no woman should have to suffer all the pain and humiliations and indignities that I’ve had to face. »

With ‘Fake News,’ Trump Moves From Alternative Facts To Alternative Language

President Trump frequently refers to mainstream media outlets as « fake news. »

princessmaro/Getty Images/iStockphoto


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President Trump frequently refers to mainstream media outlets as « fake news. »

princessmaro/Getty Images/iStockphoto

Friday night, President Trump took to Twitter to deliver one of his favorite insults to journalists: « The FAKE NEWS media (failing @nytimes, @NBCNews, @ABC, @CBS, @CNN) is not my enemy, it is the enemy of the American People! » he wrote.

It’s a phrase President Trump has now tweeted 15 times this month (10 times in all caps). He used the phrase seven times in his Thursday news conference.

Anyone who has followed the news knows this isn’t what « fake news » meant just a few months ago. Back then, it meant lies posing as news, made up by people from Macedonian teenagers to a dad in the Los Angeles suburbs. The stories impacted the election to some unmeasurable degree, and they also presented a tangible threat when a gunman inspired by false stories fired shots inside Washington pizza restaurant Comet Ping Pong.

Now, Trump casts all unfavorable news coverage as fake news. In one tweet, he even went so far as to say that « any negative polls are fake news. » And many of his supporters have picked up and run with his new definition.

The ability to reshape language — even a little — is an awesome power to have. According to language experts on both sides of the aisle, the rebranding of fake news could be a genuine threat to democracy.

The danger of the word « fake »

As a linguist, University of California, Berkeley professor George Lakoff is one of the few people in the world who can truthfully say things like « I’ve studied the word ‘fake’ in some detail. »

Because of that expertise, he finds the term fake news uniquely troubling. He explained to NPR exactly what is so destabilizing about calling news « fake. »

To illustrate, he used the word « gun. » Putting the adjective « black » in front of it doesn’t negate that it’s a gun. It just specifies a kind of gun. That black gun still has the same primary function of any other gun — that is, it can shoot something.

But the word fake is entirely different, Lakoff said in an email to NPR:

« A fake does not have the primary function, but is intended to deceive you into thinking that it does have that function, and hence to serve the secondary function. A fake gun won’t shoot, but if you are deceived into thinking it is real, it can intimidate you. »

News’ primary function is to not be fake; it’s to pass along factual information that serves the public good, and the people who create it intend it to be factual and to serve the public good. By Lakoff’s logic, putting most modifiers in front of the word news — good, bad, unbiased, biased, liberal, conservative — still implies that the news is still somehow news. It is in some way tied to that main purpose, of being tethered to reality, with the intention of informing the public.

When Trump calls news fake, then, that word implies that the news isn’t serving its basic purposes: It means that the story is intended to serve something other than the public good, and that the author intended to falsify the story.

In other words, calling something fake news implies that it isn’t news at all. And using that phrase in the way that Trump uses it, said Lakoff, is dangerous:

« It is done to serve interests at odds with the public good. It also undermines the credibility of real news sources, that is, the press. Therefore it makes it harder for the press to serve the public good by revealing truths. And it threatens democracy, which requires that the press function to reveal real truths. »

It may seem like a lot of fuss over one little phrase, but to Lakoff, it’s an important fuss.

« Calling real news fake is an attempt to hide the truth and undermine the function of the truth in a democracy, » he said.

How Trump tries changing what fake news means

Technology has been a big aid in Trump’s quest to redefine fake news. With the help of Twitter and Facebook, language is, arguably, slipperier than ever.

« The speed of language adoption has never been as fast as it is now, and part of that is because of social media and the ability to touch people wherever they are, whenever you want, with no limits, » said Frank Luntz, a Republican strategist who has helped the GOP choose the words it uses to sell its policies.

On top of that, Trump had a receptive crowd to begin with: Republicans in particular, along with some independents, hold journalists in low regard, according to several polls.

According to Luntz, though, it took Trump’s political skills to capitalize on those trends.

« I’ve never seen anyone in politics with the potential communication capability of Donald Trump, » said Luntz. He added, « He’s certainly not a unifier, but boy is he powerful and is he credible to a segment of the population that feels forgotten and left behind. »

Trump also arguably picked a great phrase to take advantage of: one that was both young (so perhaps more malleable) and powerful. The phrase « fake news » originally telegraphed a sense of danger about nefarious types intentionally sowing lies to influence the election. When Trump calls an unfavorable poll « fake news, » he’s borrowing some of the phrase’s original power, even as he dilutes that power by reusing the phrase.

The result is a dizzying dichotomy, as Lakoff pointed out in an interview with NPR: « real fake news » (stories about « pizzagate » and a made-up endorsement from the pope) and « fake fake news » (claims that legitimate stories are made up).

But the speed with which Trump’s messaging ricochets around the Internet worries Luntz, who fears that there is no accountability; technology helps unfiltered (and unchecked) ideas to spread quickly. That means that a phrase can be redefined in an entirely new way « within a matter of weeks, » he said.

« In the case of fake news, the problem is that we are actually undermining the core principles of a democracy, » he added, echoing Lakoff.

The phrase fake news itself is young, and Trump’s abilities may be unique, but the fact that he is spinning language to his advantage is nothing new.

« If you think about rhetorical strategies — and i think it’s something that Trump has been very good at — I think this is something that has happened time and again during presidencies, » said Adam Berinsky, a political science professor at MIT, pointing to the ongoing tug of war during Barack Obama’s presidency over what to call health care overhaul.

« Did we call health care reform ‘ACA’ or ‘Obamacare’? » Berinsky said. « Similarly, Donald Trump being able to take the term fake news and turn it into basically an epitaph for any media he doesn’t like — it’s a very effective strategy. »

« So it’s a new development, but it’s a very familiar pattern, » he concluded.

The definition changed … but only for some people

Trump has not succeeded at changing the definition of fake news for everyone. Google the phrase or search it on Twitter, and it is used in two ways (sarcastic uses aside). One is the original sense. The other is to slam mainstream media organizations, often on behalf of right-leaning organizations.

The Christian Broadcasting Network’s David Brody, for example, flung the phrase at CNN’s Jim Acosta, who criticized Trump for calling disproportionately on right-leaning outlets. It’s a valid disagreement, but it doesn’t mean Acosta’s remark is fake news.

Likewise, conservative website The Federalist recently listed 16 stories that it classified as fake news. But many do not even approach the term’s original meaning, as the Washington Post’s Callum Borchers wrote. The author classifies a story that required a correction as fake news, for example (though by definition, a fake-news writer intending to deceive wouldn’t try to correct a story). Other complaints are about perceived tone or framing. One can always argue that a story is poorly framed or biased. But that doesn’t make it fake news.

Luntz — who himself perceives a left-leaning bias in many media organizations — explains that having problems with tone isn’t the same as negating the truth.

« While I have differences from time to time with what people report and the tone that they take, I am an advocate of a vibrant, constructive media, » he said. « When you start to suggest that there are alternative facts and you start to criticize your opponents for fake news, you’re undermining the credibility of the one institution that holds all the others accountable. »

One language for the right; another, for the left

It’s not normally news when language shifts meanings — when the definitions of words like « decimate » or « literally » start to soften. Few (aside from copy editors and dictionary publishers) would call it a crisis.

But with fake news there are serious potential problems … problems that go even beyond disputes over what is fact and what is fiction. The shifting definition of fake news may be a sign of a broader gap between right and left. In July, author George Saunders painted a picture of that gap:

« Intellectually and emotionally weakened by years of steadily degraded public discourse, we are now two separate ideological countries, LeftLand and RightLand, speaking different languages, the lines between us down. Not only do our two subcountries reason differently; they draw upon non-intersecting data sets and access entirely different mythological systems. »

If it is indeed true that the term fake news has come to mean something different for a conservative than a liberal, it could be one more sign that the LeftLandian and RightLandian languages — and the people who speak them — have moved one more inch apart, into increasingly different realities.

Pence: US will hold Russia accountable, stands with NATO

MUNICH — U.S. Vice President Mike Pence sought Saturday to calm jittery partners by declaring that the United States, under President Donald Trump, would “hold Russia accountable” and maintain steadfast support for NATO, the post-World War II military alliance Trump once dismissed as “obsolete.”

In his overseas debut as vice president, Pence told foreign diplomats and security officials attending the Munich Security Conference that the U.S. would be “unwavering” in its commitment to the trans-Atlantic alliance and Trump would “stand with Europe.” He pointed to their shared “noble ideals — freedom, democracy, justice and the rule of law.”

Addressing violence in Ukraine, Pence said the U.S. would demand that Russia honor a 2015 peace deal agreed upon in Minsk, Belarus, to end violence in eastern Ukraine between government forces and Russia-backed separatists. He did not mention findings by U.S. intelligence agencies that Russia interfered in last year’s presidential election to help Trump win the White House.

“Know this: The United States will continue to hold Russia accountable, even as we search for new common ground which as you know President Trump believes can be found,” Pence said.

Pence’s address and a series of one-on-one meetings with world leaders along the sidelines here sought to calm nervous European allies who remain concerned about Russian aggression, including its annexation of Crimea. Many have been alarmed by Trump’s positive statements about Russian President Vladimir Putin. Pence’s speech aimed to reassure international partners who worry that Trump may pursue isolationist tendencies.

After his speech, Pence met with German Chancellor Angela Merkel, who called for the maintenance of international alliances and told the audience, with Pence seated nearby, that NATO is “in the American interest.”

Sergey Lavrov, Russia’s foreign minister, told the conference after Pence’s speech that Moscow wanted “pragmatic relations” with the U.S. He said he hoped that “responsible leaders” would choose to create a “just world order, if you want you can call it a post-West world order.”

European countries along Russia’s border are rattled by the prospect of deeper U.S.-Russia ties after Trump suggested sanctions — contrary to the opinions of Merkel and other world leaders — imposed after Russia’s annexation of Crimea could be eased in exchange for a nuclear weapons deal. The president referred to NATO as “obsolete” in an interview before his inauguration, but has since tempered his language and has stressed the importance of the alliance during telephone conversations with foreign leaders.

But mindful that the new U.S. president often lashes out on Twitter, some attendees remained skeptical that the speech represented Trump’s thinking and said his foreign policy moves would be closely watched.

“We are waiting for actions,” said Polish President Andrzej Duda. “We only know what the media has reported and the statements that we’ve got. Now we are waiting for actions of the new government of Donald Trump.”

Wrote U.S. Sen. Chris Murphy, D-Conn., on Twitter: “Looks like we have 2 governments. @VP just gave speech about shared values btwn US and Europe as @POTUS openly wages war on those values.”

Michael Chertoff, a former Homeland Security secretary under U.S. President George W. Bush, noted that Pence’s comments about NATO and Europe echoed assurances given by Defense Secretary Jim Mattis. “They’ve all been consistent about the fact that there is a strong, deep and enduring commitment to Europe and to NATO and I think that message has been received,” Chertoff said.

In his remarks, Pence also reinforced the Trump administration’s message that NATO members must spend more on defense.

NATO’s 28-member countries committed in 2014 to spending 2 percent of their gross domestic product on defense within a decade. But only the U.S. and four other members of the post-World War II military coalition are meeting the standard, Pence said.

Failure to meet the commitment, he said, “erodes the very foundation of our alliance.”

“Let me be clear on this point: The president of the United States expects our allies to keep their word, to fulfill this commitment and, for most, that means the time has come to do more,” Pence said.

In a day of meetings and photo ops, Pence was sitting down with the leaders of the Baltic States of Estonia, Latvia and Lithuania, and separately with Ukrainian President Petro Poroshenko — countries dealing with the threat of Russian incursion. The vice president also scheduled a meeting with Turkish Prime Minister Binali Yildirim.

The former Indiana governor’s stature within the administration was also under scrutiny after the recent dismissal of Trump’s national security adviser, retired Gen. Michael Flynn. Flynn was forced to resign Monday following reports he misled Pence about contacts with a Russian diplomat. The vice president learned that he had been misled through media accounts about two weeks after the president was informed.

Pence also met with the leaders of Iraq and Afghanistan, where the U.S. remains embroiled in two separate wars. Trump has made clear his intention to defeat the Islamic State group. But he also said the U.S. may get a second chance to take Iraqi oil as compensation for its efforts in the war-torn country, a notion that has been rebuffed by Iraqi Prime Minister Haider al-Abadi.

Trump’s immigration and refugee ban has ruffled feathers with a number of Muslim-majority countries affected by the order, which is currently tied up in court, including Iraq — a close ally in the fight against IS. Trump has promised to issue a revised order, possibly as soon as next week.

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Associated Press writers David Rising and Geir Moulson contributed to this report.

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On Twitter follow Ken Thomas at https://twitter.com/KThomasDC

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Wild, wet weather drenches the region

Good morning. It is Saturday, Feb. 18. Here’s what you don’t want to miss this weekend:

TOP STORIES

The Big One: A storm that forecasters billed as the most powerful in years barreled into Southern California with a vengeance on Friday, flooding multiple freeways, triggering dramatic mudslides and downing hundreds of trees and power lines. The deluge created surreal scenes: Cars trapped by rising waters along the 5 and 110 freeways, churning mud flows ripping through canyon and high-desert roads, and a massive landslide. To the north in Santa Barbara County, communities were battered by up to an inch of rain an hour, turning the Santa Barbara Airport into a lake with small aircraft playing the role of boats. Los Angeles Times

Watch: Check out this wild footage captured by San Bernardino County firefighters of the moment a massive landslide the length of three football fields crumbled down a mountain. Los Angeles Times

YouTube Nixes 30-Second Unskippable Ads As Mobile Video Views Skyrocket

YouTube confirmed Friday that it will stop supporting 30-second unskippable ads as of 2018, to focus on more engaging commercial formats.

“We’re committed to providing a better
ads experience for users online, » a YouTube spokesperson wrote in an email to Search Marketing Daily. « As part of that, we’ve decided to stop supporting 30-second unskippable ads as of
2018 and focus instead on formats that work well for both users and advertisers. » 

It’s not clear whether YouTube made the decision to stop supporting the ads after running tests on
viewing habits that would suggest 30-second ads are just too long and individuals tend to click the browser closed rather than wade through to the end of the ad. It may be that YouTube will support
shorter, non-skippable in-stream video ads that appear pre-, mid-, or post-roll in shorter increments such as 10, 15, or 20 seconds.

Mobile video traffic accounted for 60% of total
mobile data traffic in 2016, and now accounts for more than half of all mobile data traffic, according to Cisco. Some 78% of the world’s mobile data traffic will be video by 2021.

Shorter ads seem to improve product recall, especially when combined with TrueView
or Google Preferred campaigns. In April 2016, Google announced Bumper ads, a six-second video format, sold through the AdWords auction on a CPM basis.

For advertisers, the ability to stream
videos more effectively is very important, Thomas Burnett, director of service provider marketing and thought leadership at Cisco, wrote earlier in an email to Search Marketing
Daily.

For Google, « efficiently » likely means faster streams with short intervals that won’t interrupt the viewing experience. No doubt the company ran tests to determine the exact amount
of time that viewers will tolerate.

The online media publication Campaign, which first reported the news, suggests that YouTube will make use of six-second unskippable video ads instead.

Ogden Digital Signs Banner Graphic Design Photo & Video Editing Service Launched

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Ogden Graphics, an Ogden, Utah commercial graphic design company available at 1-801-528-3810, launched a variety of digital signage and other graphic services. The company provides full photo and video editing and printing for clients in retail, hospitality and other industries.

Ogden Graphics, a commercial graphic design company based in Ogden, Utah, launched a wide range of digital signage and other graphic services for clients in retail, hospitality and other industries.

More information is available at http://ogdengraphics.com.

Marketing campaigns have always been most successful when they included suggestive visual elements. From TV commercials to direct marketing campaigns, visuals proved to be crucial for effective marketing strategies, as they have a much stronger impact on potential clients than text-only or other types of commercials.

Digital signage is a form of video commercials where business videos are broadcast on a variety of publicly-visible mediums, such as LCD screens or projectors. The success of this video marketing strategy is based on the high exposure of the business message to a wide range of potential clients, often in high-visibility areas.

Business videos are immediately associated with the quality of the services provided by the company represented. For this reason, it is crucial that the videos be of professional quality, as poorly-designed videos will result in negative business outcome.

Ogden Graphics launched a comprehensive range of digital signage services for clients in a variety of industries. The company provides professional video editing, as well as broadcasting and business video distribution on a variety of video mediums.

The company also provides other commercial graphic services, designed to maximize marketing impact and improve business reputation. The company offers a variety of photo editing and printing services, including business cards, catalog sheets, illustrations, letter heads, window mesh graphics, menus and mailers, presentation folders, CD and CD covers, post cards, book covers and more.

The Ogden graphic design company also offers professional vehicle wraps for a variety of vehicle sizes and models. The company works with fully-licensed and certified professionals, in an effort to provide high-quality, reliable services to its clients.

Interested parties can find more information by visiting http://ogdengraphics.com.

Contact Info:
Name: AJ
Organization: Ogden Graphics
Address: 367 20th Street Suite D Ogden UT 84403, Utah 84401, United States

For more information, please visit http://www.ogdengraphics.com/

Source: PressCable

Release ID: 171149

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3 Things To Expect When Garcia Brothers Marketing Co. Releases Video Production

Garcia Brothers Marketing Company releases teaser information on the upcoming launch of its new Video Production service. Further information can be found at http://www.garciabrothersmarketing.com/garcia-brothers-marketing-co-video-landing-page.html#start.

3 Things To Expect When Garcia Brothers Marketing Co. Releases Video Production

Garcia Brothers Marketing Company today announced the official launch date of its upcoming, updated Video Production service. Rumours are already starting to circulate among observers and die-hard fans within the Commercial Video world, as the ‘Live’ date of the Video Production service draws near. Garcia Brothers Marketing Company has also released three things fans, reviewers and critics can expect from inception time in 2017.

The first thing folks should expect is a big improvement in their overall exposure to new customers, and long term increase in sales. Garcia Brothers Marketing Company makes this happen by telling a compelling brand story. This is to be expected from a business who places this much value on the production quality of every piece, and that works directly with their clients to tell the story that they want to tell. Not the generic pre-produced spots that other marketing companies might want to sell them.

As well as that, Garcia Brothers Marketing Company will be celebrating their launch day event by donating a free PSA shoot for a local non-profit organization with the booking of every commercial job durring the month of March, 2017! It is their hope that this will allow local business will discover one more option in the market when it comes to video and production services, and allow them to provide some much needed exposure to local charity organizations.

Finally, for die hard fans of the industry, they’ll be interested to know what went into the creation of the Video Production service. It has taken around 3 years to put together, from start to finish, from the initial idea to fully implementing the service. And they are constantly upgrading their systems, equipment, and areas of expertise, so that their clients can expect the highest quality video production. They will be investing thousands of dollars this year in continued industry training, and new equipment to ensure they are offering a cutting edge experience to their clients.

Brent Garcia, Owner at Garcia Brothers Marketing Company also wanted to add “I take a very different approach to how we produce commercial and event video. My background is in filmaking and production. Unlike most of the other videographers in our area, video is not a secondary service to photography for us. We call our spots 60 second cinema, because we appraoch ever commercial the same way we would a short film. We script, story board, conceptualize, and plan every aspect of the spot before we begin production. It is extremely important for me that my clients don’t have the same marketing material that you would see running for any other local business. I want thier voice and message to cut throuth the clutter, and connect with thier potential customers.”

For further information about Garcia Brothers Marketing Company or the new Video Production service, it can all be discovered at http://www.garciabrothersmarketing.com/garcia-brot…

Contact Info:
Name: Brent Garcia
Email: brent@garciabrothersmarketing.com
Organization: Garcia Brothers Marketing Co.
Address: P.O. Box 1163, Farmington, NM 87499, United States
Phone: +1-505-801-7515

For more information, please visit http://www.garciabrothersmarketing.com

Source: PressCable

The Rise of Video Marketing and How it Affects Your Business …

It’s no secret that video use in content marketing is on the rise. Online video is becoming an efficient means for people to gather and consume information quickly and frequently impacts purchasing decisions. However, many businesses are failing to include it as part of their marketing strategies—doing so at their peril.

If you aren’t currently using video or don’t believe your strategy is effective or appropriate, now is the time to shift your thinking. Video is the perfect format to quickly grab busy audiences’ attention. Promoting visual and interactive content enables businesses to show, not tell. It can help explain more complicated stories in a short and compelling format viewers can enjoy—and marketers can measure.

Research shows that 46% of consumers confirm they made a purchase after watching a branded social video. That stat is supported by the reality that YouTube is the second-largest search engine. Additionally, half of the marketers who use video in email campaigns see increased click-through rates, increased time spent reading the email, and increased sharing and forwarding.

The best way to get your marketing messages across to the right people is by understanding the role your content is playing in the customer experience. By being customer-centric, you can speak directly to your target audience with the right message, at the right time of the customer journey. So, for example, if we’re talking about Generation Z, research shows that in four years, they will represent 24% of the U.S. workforce and 40% of consumer spending. As their purchasing power increases, it will be critical to recognize they are one of the largest consumers of video content and if you’re trying to reach them, you need to adopt and develop video strategies for engaging them successfully.

For the most part, individuals respond positively to emotional connections from large brands. Designing emotion into video requires new insight methodologies and data sources that deliver deep, ethnographic understandings—interpreted and analyzed through a customers’ viewpoint. Often, how a customer behaves relates to how they feel. From our perspective, the emotional experiences are foundations for business success. Customers want brands they believe in, that respect their time, understand their needs, and make them feel valued.

Brands creating videos can effectively set the tone, explain who they are, provide solutions, and share stories in a visually captivating way. Online videos are also easy to share and consume. Audiences are about 10 times more likely to engage, embed, share, and comment on video content than on blogs or related social posts.

Furthermore, video is clearly a priority for social media channels, which are making it even easier to execute on their platforms. For example, Facebook’s Canvas advertising product and its partnership with BlueJeans, “the first platform for large-scale, interactive video events that can broadcast over Facebook Live,” will only extend the trend.

Many marketers have the impression that delivering a video marketing strategy is difficult and expensive. However, new technology and the proliferation in platforms have led to a vast range of choices and have made major improvements to video and its implementation online.

Now that video is finally easy enough to produce, edit, and publish, marketers can feel more comfortable experimenting with it. Depending on the production quality you’re aiming for and your budget, you can invest in an in-house videographer or, for a more professional execution, outsource to an agency to collaborate with throughout the whole process.

To get started, review your company’s overall needs. It’s important to outline your scope, research your audience, identify relevant content, and develop a strategy to contribute to reaching each of them. You’ll need to know what type of content you’ll make, who you’re making this content for, where your content will live, and what the call to action will be.

A solid, data-driven plan can make the difference in knowing if your content is delivering on ROI. The “post and pray” method won’t cut it when it comes to generating a pipeline. Measuring performance is the only way to know if your videos are successful. Collect data on how your videos are performing and resonating with your audience. Data has the potential to be your most valuable marketing resource. With the right information, you can gain a better understanding of your customers and their behavior.

Ultimately, to truly appreciate the value of video as an effective business solution, don’t think of it as a one-hit wonder. Approach it as a long-term tool with a long-term goal. It takes commitment—you want to sustain momentum by improving on and learning from each video you make. With the right video strategy in place, your company will benefit from its powerful potential to tell engaging stories and inspire audiences to take action.

Harnessing Video Marketing for Your Small Business

The evolution of video in content marketing is creating new platforms for small businesses to showcase their products and services. An increasingly mobile audience with a hunger for fresh video content makes these platforms valuable tools in any branded marketing strategy as long as you know how to make each one work for your business.

YouTube

Established in 2005, YouTube has grown from a place where friends share amusing videos to a powerful way for brands to engage with their audiences. Content is recorded and edited before being posted to your account with keyword-rich descriptions and links to your website. You can share videos on any topic, including:

• Product demonstrations
• Weekly updates
• “Behind the scenes” footage
• Industry information
• “How-to” guides

Remember to include a strong call-to-action in both the content of the video and the description. Add links encouraging viewers to subscribe at the beginning, in the middle and at the end of the video to gather as many followers as possible.

Facebook Live

No matter what industry your business is in, a good chunk of your target audience is likely to use Facebook on a regular basis. In 2016, the popular social platform started offering users, including businesses, the opportunity to “go live” with streaming video.

Hosting a live stream on Facebook is a great way to connect with your audience in real time and answer questions or share exciting news. Viewers can comment on your broadcast as it takes place, and all comments are visible to you so that you can respond immediately. Finished broadcasts stay in your Facebook feed and can be shared, replayed or deleted as desired. Be sure to include a compelling description to give viewers an idea of what to expect whether they watch the stream live or come back to it later.

Periscope

As an extension of Twitter, Periscope shares many features of Facebook Live. The platform was launched in the spring of 2015 and allows users to broadcast from smart phones, GoPro cameras or professional cameras, creating a unique opportunity for brands to connect with consumers. Over 10 million users currently have Periscope accounts, and 2 million of them are active every day.

This video platform integrates back and forth with Twitter to allow real-time commenting and a high level of engagement. Invite your followers to share a one-time video experience with you live, or save the video so that it can be replayed in the future for an even wider reach.

Instagram Live

Instagram Live enhances the platform’s “Stories” feature with the ability to broadcast video any time you wish. Unlike on other platforms, these videos disappear the moment you stop streaming. Harness the power of this urgency to give Instagram followers an “in” to special events they can’t be at in person, make announcements about limited-time deals and make special followers-only announcements about new products. Remember to stay engaged with comments to let your audience know you’re listening to their feedback.

With 89 percent of marketers planning to adopt streaming video strategies, video is set to become an indispensable fixture in the world of content marketing. Focus your efforts on the platforms your customers engage with the most, monitor the performance of each video and refine your approach as you go along to keep customers focused on your brand.

Author Bio: Rehan ijaz is a Business graduate, freelance writer and blogger. He loves to write on tech, start-ups, policy and marketing. You can follow his latest posts @ShRehanijaz