Archives de catégorie : Video Marketing

Gunman who killed Whittier officer had fatally shot another man hours earlier, police say

One officer was killed and a second injured in a shootout with a gang member who was wounded in a Monday morning altercation in Whittier, authorities said.

Three Whittier Police Department officers were responding to the scene of a traffic collision about 8 a.m. when a 26-year-old, recently paroled man driving a stolen car opened fire with a semiautomatic pistol, said Los Angeles County Sheriff’s Department Lt. John Corina.

Detectives said the alleged gunman, who is expected to survive, is also a suspect in homicide that occurred in East Los Angeles. They believe he stole a vehicle Sunday morning after killing a man, then drove into Whittier, where he encountered the police.

The slain officer was identified as Keith Boyer, a 27-year veteran of the department.

‘Not My Presidents Day’ rallies bring thousands to the streets

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Scenes from the ‘Not my President’ rally in Los Angeles, to protest Donald Trump and his administration.

A broad range of activists opposed to the month-old Trump administration used Monday’s Presidents Day holiday to hold “Not My Presidents Day” rallies nationwide.

While most government workers, school employees and students enjoyed a day off due to the federal holiday, events took place in New York, Chicago, Los Angeles and as many as two dozen other communities, organizers said.

In New York, hundreds of protesters gathered shortly after noon near Columbus Circle, home to a statue of Christopher Columbus and the Trump International Hotel and Tower, which was blockaded by police. At the southwest corner of Central Park, nearly opposite the hotel, protesters chanted “Hey hey, ho ho, Donald Trump has got to go!” Thousands more gathered in the streets nearby in anticipation of being allowed to march south.

Many people carried placards — some of them strident, some amusing. “I don’t pay taxes to fund a golf weekend,” said one, while others pleaded that Americans “Just say no to fascist pigs” and “NO! We refuse to accept a fascist America.”

Kim Jong Nam Murder: Video Shows Moment Kim Jong Un’s Brother is Attacked



Video released Monday appears to show the moment that Kim Jong Nam was attacked and killed in a Malaysian airport.

The video, first aired by a Japan’s Fuji TV, was shot by security cameras inside Kuala Lumpur airport.

It shows a woman coming up behind a man, believed to be Kim, putting her arms over him and apparently pulling something across his face.

Kim, the estranged half-brother of North Korea’s supreme leader Kim Jong Un, is then seen talking with airport security personnel, before attending an airport medical clinic.

Image: Kim Jong-Nam


Image: Kim Jong-Nam

He was taken from the airport by ambulance after the incident on Feb. 13, but died on the way to hospital.

Malaysian police believe that he was poisoned, and South Korea has said it believes the killing was carried out by North Korean agents.

The killing has set off a diplomatic spat between Malaysia and North Korea. Pyongyang’s ambassador has said it will refuse to accept the results of a Malaysian police investigation into Kim’s death, accusing authorities of « colluding with outside forces » — a veiled reference to rival South Korea.

Meanwhile, Malaysia has recalled its ambassador from Pyongyang for consultations, and summoned the North Korean ambassador in the country to explain the allegations.

Here’s what else we know about the case so far:

  • Two women are alleged to have approached Kim in the airport while he was waiting for a flight and used needles, spray or a chemical-soaked cloth to poison him before fleeing in a taxi. Kim managed to make it to a desk to ask for help but died before reaching the hospital.
  • Late Friday, Malaysian police arrested a North Korean man in connection with the death. They identified him as Ri Jong Chol, 46.
  • That brought the total number of arrests to four.
  • In addition to the North Korean man, two women who are alleged to have carried out the attack — a 28-year-old with Vietnamese travel documents and a 25-year-old with Indonesian documents — have been arrested.
  • A 26-year-old Malaysian man, said by police to be the boyfriend of the Indonesian woman, has been arrested as well.
  • Malaysian police are working with Interpol to locate four more North Koreans suspected of involvement. They say that the suspects left the country on the day of the incident, but have not yet disclosed where they traveled to.
  • The family of the Indonesian woman, Siti Aishah, says she thought she was going to Malaysia for a prank TV show on which she would surprise people by spraying them with perfume.

Trump may have been unclear, but Sweden experiencing a migrant crime wave

Police investigator Peter Springare isn’t likely to be among those mocking President Trump for his remarks about refugees in Sweden.

Trump’s comments during a Florida campaign rally on Saturday – which some took as a misstatement about a supposed terror attack – dovetail with what Springare has been seeing during a typical week in Orebro, Sweden. Five rapes, three assaults, a pair of extortions, blackmail, an attempted murder, violence against police and a robbery made up Springare’s caseload for a five-day period earlier this month, according to a Feb. 3 Facebook post he wrote. The suspects were all from Muslim-majority countries – Iraq, Syria, Afghanistan, Somalia and Turkey – save for one Swedish man nabbed in a drug-related case.

“Mohammed, Mahmod, Ali, again and again,” Springare wrote of those arrested.

Springare, who is now being investigated for possible hate crime incitement based on his post, managed to elucidate what Trump only hinted at during a Florida campaign speech – somewhat opaquely.

swedishcopExpand / Contract

Swedish police investigator Peter Springare is in trouble after this Facebook post went viral.

(Translated for ZeroHedge.com)

“You look at what’s happening last night in Sweden,” Trump said. “Sweden. Who would believe this? Sweden. They took in large numbers. They’re having problems like they never thought possible.”

Many analysts took issue with Trump’s “last night” framing, and immediately compared the line to recent misstatements by Trump spokespeople, such as counselor Kellyanne Conway’s infamous “Bowling Green Massacre” blunder.

But Trump explained on Twitter late Sunday that he was only referring to a Fox News segment that aired on Friday night’s “Tucker Carlson Tonight” dealing with the Swedish refugee crime.

“It seems like we may be missing the point of the story, which is there has been a massive social cost associated with the refugee policies and the immigration policies of Western Europe,” Carlson said on “Fox Friends” on Monday morning.

He added: “Fifty years of immigration policy is coming to flower in Europe. We’re not paying any attention. We’re not drawing any of the obvious lessons from it. It’s not working. That’s the real point here. ”

Trump tweeted again on Monday morning, blasting media outlets that failed to report on Sweden’s migrant crime epidemic. 

« Give the public a break – The FAKE NEWS media is trying to say that large scale immigration in Sweden is working out just beautifully. NOT! » Trump wrote.

Fox News reached out to the Swedish Embassy for comment, however, the building was closed for President’s Day. The embassy did tweet back to Trump on Sunday: « We look forward to informing the US administration about Swedish immigration and integration policies. »

Last month, the police chief for the southern Swedish city of Malmo issued a desperate plea for help curtailing a plague of attempted murders, beatings and rapes. About 32 percent of Malmo’s occupants are migrants. In the Rosengard district, 80 percent are migrants, many without jobs.

“We cannot do it on our own,” Chief Stefan Sinteus wrote in an open letter about the “upward spiral of violence.”

And Sinteus is not merely dealing with typical crimes that any modern city would witness.

Malmo had 52 hand grenade attacks in 2016 alone, a jump from 48 attacks in 2015, according to figures provided by the Swedish Police Authority.

Nationwide, the terror threat level is at “elevated” and police believe at least 300 Swedish nationals have travelled to Syria and Iraq for jihadi training. On Feb. 11, a Swedish man and a Danish man were arrested in Turkey, suspected of plotting to carry out attacks in Europe. Tofik Saleh, a 38-year-old Swedish citizen of Iraqi origin, had been training with ISIS since 2014, officials said.

On the same day Springare posted his screed, a Swedish court turned over to Belgium evidence – seized in Malmo – in connection with the 2016 Brussels terror attacks, prosecutors said.

Sweden has taken in 650,000 asylum-seekers during the past 15 years – including 163,000 in 2015 alone, The Spectator reported. Of those refugees, 35,000 were unaccompanied children – or at least claimed to be. The children – mostly males from Afghanistan and Somalia – are only identified as minors by the age the applicant gives. The only time an applicant-provided age is rejected is if it’s “obviously” untrue, though there’s no clear definition of “obviously.” The Spectator interviewed asylum-seekers who admitted to lying about their age to improve their chances of avoiding deportation.

Carlson warned this mass influx of migrants, many of whom are uneducated and jobless, has begun to alter the face – and crime rates – of countries such as Sweden.

“[The integration policy] hasn’t worked very well, at all,” Carlson said. “And it’s in the process of totally changing these ancient cultures into something different and much more volatile and much more threatening, so what are the lessons we should draw from this? That’s the conversation we should have.”

HVAC Contractors Employ Creative Marketing Strategies

Marketing is an important part of owning and operating an HVAC contracting business; however, the budget and strategies widely vary depending on the contractor and size of the company.

Rich Morgan, president of Magic Touch Mechanical Inc. in Mesa, Arizona, said his marketing budget changes slightly each year depending on annual goals. Typically, it comprises about 7-8 percent of the company’s revenue.

“The first thing we do when creating our annual marketing budget is review our revenue goals, project the amount of calls we need for each department to achieve those goals, determine the workload each department can handle, and speculate what our closing rate will be for each product and service per department,” Morgan said. “Once we’ve determined those numbers, we focus on historical, previous year, and current year-to-date analytics to determine what channels, media type, and messages are producing the best results for us and have the best ROI [return on investment].”

Employing creative marketing strategies is important for any type of business, Morgan noted. “How many businesses can you name that remain relevant and successful without doing any marketing? Everyone knows Coca-Cola and McDonalds, but you don’t see those companies resting on that fact. They both market aggressively and consistently and are continually putting out creative new campaigns.

“Our most successful marketing campaigns over the years have been ‘hyper targeted’ to reach a specific group of people,” he continued. “Rather than trying to reach the masses, we spend a lot of time pinpointing exactly the right audience, not even just a specific zip code, but specific households and commercial property owners with a very specific product or service. We will typically use cross-media marketing in order to ‘touch’ that customer several times per campaign. For example, we may target a group of customers that has signed up to receive our newsletters with a specific article in their ‘custom’ newsletter. A week later, we will mail a postcard with a special offer to those customers, and, a week after that, we’ll call those customers and ask if they’ve had a chance to read about that product or service and if they’d like to schedule an appointment to assess their home or equipment. That visit will typically be coupled with a corresponding promotion available only to our VIP clients.”

Steve Moon, owner of Moon Air Inc. in Elkton, Maryland, said his company has increased its marketing budget to 10 percent of gross sales.

“First, you need to decide what is right for your company,” Moon said. “Three to 5 percent of gross sales into your marketing budget means you survive, 5-7 percent means you maintain and have some growth, and 7-10 percent is a schedule for very aggressive growth. Each company has its own place in this world. There are fixed formulas that work, but each owner is maturing at his or her own pace. Some guys only want to operate $250,000 dollar companies, others $1 million, and others $10 million. You choose the type of contracting company you want to become, build the company that suits your needs, decide your budget, and then determine your marketing strategies,” Moon noted.

“There are so many elements to advertising,” he said. “This is why it’s one of the scariest parts of our business. Everyone is an expert and willing to help you spend your budget. I attacked the market from day one by branding myself to my community and working hard to support the community where I live as much as I can. Now, after 30 years of doing this, I could lower my marketing cost considerably and coast, but that is obviously not the route I have chosen for my company or my team.”

LEVERAGING NEW TECHNOLOGIES

Mauzy Heating, Air Solar in San Diego tries to get into all marketing channels, according to Matt Mauzy, company president.

“Our marketing budget for this year is $1 million,” Mauzy said. “Last year, we spent about $750,000. We determine our budget based on our gross sales and typically do 6 percent of our previous year.

“The way we determine the budget amount depends on the success of the campaign the previous year,” he continued. “For instance, we would take a look at our direct mail campaign from 2016, and we look at our conversion rate to see where that’s at. We also take a look at the dollars generated by that specific campaign and what the conversion percentage was. It gives us a pretty clear picture of where we need to spend our money and how we need to allocate it.”

Additionally, the company tries two new marketing projects each year.

“We try and stay very cutting-edge so that we remain out in front of our competition,” Mauzy said. “We want our competition a year or more behind us when it comes to presentation and technology, as we strive to bring the latest and greatest to our customers. Creative marketing strategies are really important. If you stick with the standard, old-school marketing approach, you’re left behind. Technology moves fast, and customers are reacting just as quickly with cellphones and tablets. If you’re not being creative, you’ll be left behind.”

Last year, Mauzy developed branded virtual reality glasses to leave in customers’ homes after sales calls.

“We have a sales trainer who comes into our business four weeks out of the year,” Mauzy said. “We were talking about cutting-edge technology, and he asked me, ‘In a perfect world, what would I do with my customers?’ And I said, ‘I would love to have half a day to drive them to the office, walk them in the front door, introduce them to everyone, and show them how we do things and how much we care about our customers. Then, I’d put them back in the car and drive them out to some of the jobs we’ve done.’ And he suggested using Google Cardboard virtual reality glasses to do just that.

“You can hold these glasses to your face and have a 360-degree view,” he continued. “Within a week, I found a company that did this and contracted with them to work on the Mauzy virtual reality experience.”

Mauzy said he started out buying 500 custom viewers branded with the Mauzy name.

“This technology works really well when you’re sitting with a customer and one of the decision makers isn’t there. San Diego is an expensive place to live, so, usually, both people work, and it’s tough to get them both there at once. In situations like that, we break out the viewer, have them watch it, and leave it behind. If both people are there, we still break it out and let them view it and have fun with it, and we ask them, ‘Hey, would you like us to leave a pair of these behind for you?’ And about 80 percent of the time, they say, ‘yes.’ They then share it with their neighbors or family members.”

In terms of return on investment, Mauzy said he’s definitely seen a rise in closing percentages since the company started using the virtual reality viewers.

“As a company, we’re closing at about 46 percent,” he said. “Since the VR viewers went into play, we’ve seen about a 3 percent increase. And, frankly, that 3 percent is a decent amount. I don’t have the amount dollar wise, but I would imagine it’s about a 20-22 percent ROI on that 3 percent.”

GOING SOCIAL

With the rise in popularity of Twitter, Facebook, Instagram, and YouTube, some enterprising contractors are employing digital marketing strategies on social media platforms.

Chris Crawford, general manager of Integrity Comfort Solutions in Conroe, Texas, taught himself to use video as a marketing strategy on platforms like Facebook Live and YouTube.

“Everybody is on their phones nowadays,” Crawford said. “If you don’t believe me, drive down the street and look at the people driving next to you — they’re not watching the road, they’re on their phones, which makes me question why people are still putting up billboards, because, obviously, nobody is looking at them. So, we’ve decided to be as digital as possible. Eighty percent of our marketing budget is devoted to digital strategies.”

According to Crawford, search engine optimization (SEO) is still very large, and Facebook is the company’s No. 2 marketing platform.

“Facebook is still the most underrated advertising utility on the planet,” he said. “It’s ridiculously cheap and has so much built into it in the way of analytics. It allows you to target a specific group and advertise directly to them. For instance, we just opened our third location on the west side of Houston. During our first marketing campaign push in that area, we released a video that pinpointed the exact address of the new location. The video only went out to people on Facebook within a 35 mile radius of that location. We were also able to narrow to household income as well as exclude anybody within the HVACR industry. You can really drill down to the exact clients you want to target and advertise only to those people. We started the marketing campaign in the morning, the video was up about four hours, and it had been viewed more than 400 times, just in that demographic I mentioned.”

By focusing most of the budget on Facebook and other digital marketing platforms, Integrity is actually saving about $15,300 per month in its marketing budget.

“The vast majority of HVAC companies out there are not large companies,” Crawford said. “Most are small, family-owned companies that don’t have giant marketing budgets. Proper utilization of social media allows you to get a huge number of people to see your advertising for a very small amount of expenditures. For small companies, that’s a big deal — to have the same exposure as the big guys do and only spend a third of the money.

“In most small mom and pop shops, guess who does the marketing?” he continued. “Usually, it’s the owner or a family member working in the office. And they’ll tell you they didn’t grow up with this type of thing, and they don’t understand it. Well, guess what? Neither did I. But we live in the information age. Honestly, it’s not that hard to get onto YouTube and type in, ‘How do I advertise on Facebook?’ Everybody wants to know how to do it, but nobody wants to spend the time to learn how to do it.”

Crawford also noted that finding the right method will take trial and error. “I think the main thing is if you’re going to do digital advertising, then you need to find the platform that works for you. That’s going to take a lot of trial and error. For some people, video is a great thing. It’s worked out well for us. But, for other people, blog posting may work best. Some people are better writers than they are speakers. My advice is to try different stuff, and don’t be disappointed when you try the first 50 times and fail to gain any traction. It’s not something that happens overnight. You have to play around with it. Somebody may put out two or three videos one month and say, ‘Well, we didn’t really get anything from it,’ and they just stop. That’s not the answer. You have to stick with it and find what works best for you.”

Publication date: 2/20/2017

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PAL uses tourist sites, locals for new in-flight safety video

By Ma. Stella F. Arnaldo / Special to the BusinessMirror

THE Philippine Airlines (PAL) took a huge leap forward and joined the growing trend of carriers producing imaginative and engaging in-flight safety videos.

The pioneering flag carrier posted its new in-flight safety video on its Facebook page (https://www.facebook.com/flyPAL/) on February 17. As of Monday afternoon, the video has been viewed 1.3 million times, reaped 43,000 “Likes” and shared 24,667 times. The video has already been playing in PAL’s flights.

With the airline’s theme music playing in the background, the video is introduced as “the first-ever safety video proudly from the Heart of the Filipino for the Filipino, and the world”. It then cuts to well-known tourism destinations in the country, with regular folk demonstrating plane safety features and procedures, such as how to lock the passenger seatbelt, how to properly store one’s luggage, or what to do in case of an emergency landing.

PAL Vice President for Marketing Ria Domingo told the BusinessMirror that this is the “first crowd-sourced” in-flight safety video, as the carrier held auditions in each destination to engage local residents to participate in the new video. “We announced the auditions online without really telling them what it was for. Then we chose from among the best of the participants who to include the video,” she added.

The in-flight safety video was warmly received by the carrier’s Facebook followers. Netizen Drew Garcia, commented: “Well done guys! This is really a first in the world!” Another top commenter, Luven B. Fuentes, said: “The concept of this commercial of Philippine Airlines is original showcasing our beautiful tourist attractions and the Filipino people mabuhay! (sic).” One NoiNoi Atayde, for his part, said: “Wow i love it…great Job for promoting safety and country’s tourism (sic).”

In a news statement, PAL COO Jaime J. Bautista said: “Last year Philippine Airlines celebrated its 75th anniversary with a renewed mission and vision of becoming a five-star full-service airline by 2020. As more and more people fall in love with flying, we recognize the responsibility to provide our passengers a level of care that goes beyond the call of duty—especially when it comes to their safety.”

He added that the crowd-sourced concept “makes PAL’s new safety video unique in the airline world. It is engaging because it is two-pronged: It provides the latest safety guidelines and also generates interest to travel to and within the Philippines.”

Filipinos from nine provinces were invited to audition and demonstrate the latest safety guidelines for PAL’s safety video. Those who made the cut and were included in the video were: Kathryn Ann Pilar (Legazpi), Andres Borromeo (Manila), Gazini Ganados (Cebu), Nathan James Goll (Busuanga), Karen Antonio Quong (Tagbilaran), Ethan Gillelli (Caticlan), Angelica Paras and Adrian Villegas (Cagayan de Oro), Andrew Domacina (Tagbilaran), John Paul and Bush Hailee Flores, Aiza Mae Galang (Laoag), Queen Amora and Jesse Serrano (Davao), and Aiza Carmina Frez (Laoag).

“With this new in-flight safety video, together with our well-trained crew and updated safety guidelines and procedures, we want to show the world how the Heart of the Filipino cares like no other. The beauty of the Philippines and the warmth of the nation are the perfect backdrop for the first-ever nationwide crowd-sourced in-flight safety video made by the Filipinos, for the Filipinos and the world,” Bautista stressed.

In a separate interview, PAL Assistant Vice President for Strategic Marketing and Communications Ceres Joyce de Jesus said the airline “partnered with our digital creative agency McCann Worldgroup Philippines Inc. and the Civil Aviation Authority of the Philippines [Caap], in support of the Department of Tourism [DOT],” in creating the new in-flight safety video.

She explained that the new video “took inspiration from two unique Filipino traits: Being maaruga and maalaga, and the spirit of bayanihan, or community spirit, to show teamwork between the passenger and the crew when it comes to in-flight safety.

“Since these values are uniquely Filipino, who better to star in it than real Filipinos? The beautiful destinations of the Philippines also provided the perfect backdrop and are aligned with the company’s brand equity. These two executional elements aligned with PAL’s brand equity, The Heart of the Filipino—representing the best of the Filipino and the beauty of the Philippines,” she added.

The safety video took two months to produce and  features the tourism destinations of Legazpi, Cebu, Boracay, Davao, Coron, Laoag, Bohol, Cagayan de Oro and Manila. “We built a mock of our aircraft seat and brought it around the Philippines to serve as a backdrop for our auditionees while performing the safety guidelines,” she said.

PAL officials said the video will be part of a worldwide safety advocacy campaign starting this month, and aimed at strengthening passenger knowledge on aircraft safety. The said campaign will culminate with an “experiential event in March that will allow people to build a better understanding of the safety guidelines,” de Jesus emphasized.

Ordinarily, an airline’s crew demonstrates the safety procedures before a plane takes off, or in the case of some international carriers, show a video clip of the crew doing the same. But “studies show that about 50 percent of passengers are distracted and do not pay attention to safety videos so we at PAL wanted to ensure that the material will be engaging enough to capture the attention of its passengers,” de Jesus said.

For her part, McCann Associate Managing Director Mitzie Lim-Nacancieno said in a clip on the making of the new in-flight safety video: “The idea we came up with was simple yet powerful.  We wanted to show the true beauty that lies in every heart of the Filipino, against the backdrop of some of the most breathtaking places in the Philippines.

“We called for auditions online and invited Filipinos from all over the country, to take part in PAL’s ‘Heart of a Nation’ safety advocacy. We created a video that not only talks about in-flight safety that also serves as a source of pride for Filipinos all over the world.”

McCann was also the winning bidder for the new DOT brand campaign, #WhenWithFilipinos, and produced the recent Valentine online TV commercials for a fastfood chain, which also went viral.

 

 

Disruptive Technology Hits Advertising Industry Copyright 2017 PR Newswire. All Rights Reserved 2017-02-20

Copyright 2017 PR Newswire. All Rights Reserved
2017-02-20

SAN DIEGO, Feb. 20, 2017 /PRNewswire/ — vCard’s latest smart phone app the digital business card is replacing the print business card through disruptive technology. The vCard offers users the ability to text a digital business card that can include video, audio, text, graphics, links, QR codes, coupons and more. In the very near future a special short code is being added. This will make a person’s vCard distribution to large groups quick and easy.

The company is currently in 22 countries and is continuing with worldwide expansion.

According to American Express mobile is taking over the computer, advertising and print business card industries with 76% of all online purchases done through mobile in December 2016.

Josh Ryan a marketing consultant said this about the new vCard, « I got the vCard and went to a trade show to test it. During the show I was able to collect the personal cell number of CEOs and Presidents of companies that I wanted to market to. Now they had my vCard with my video on their phone. Fantastic! This is the hottest new marketing tool I have seen in decades. »

Other business owners like J. Michael Palka Strategic Marketing Business Coach for small businesses and J.Michael’s partner Shirley Walker Nutritional Counselor to Doctors have jumped on board and are making huge inroads.

There are three versions of the digital business vCard. 

There is the FREE vCard which does not include video, there is the Pro version and there is the Affiliate version where entrepreneurs get three digital vCards with video function for various businesses. 

The vCard is totally customizable in a back office with easy to use drag and drop editor. To learn more and to receive a FREE, Pro or Affiliate vCard just CLICK HERE.

Additional functionality is being added as this release is being distributed. 

The affiliate version offers entrepreneurs three vCards. Each one can be designed uniquely for a different business at a cost of $129.00 per year. 

To watch a video presentation on vCard Click HERE.

The vCard digital business card offers incredible fund raising potential for charitable organizations and churches.

For media inquiries contact J.Michael Palka at 619-977-5022 or 146899@email4pr.com

ABOUT THE COMPANY

Founder Alan Lowe has brought together an impressive team. The who’s who of Marketing Professionals, Information Technology Executives, Internet and Software Programmers and Support Personnel is on board. Steven Remondini was one of the original 11 programmers for Novell and later to Cisco is now leading the team of eight full-time programmers at vCard. 

By having a vCard, your information is one simple click away. No need to open up other browsers for emails, websites, social media, or advertisements. Changing vCard information requires only one click. The company’s employees are so excited to be first to market a digital online business card with an opportunity to change and impact people’s lives. vCard Global is dedicated to helping to erase Hunger in the United States and will set aside a percentage of the company’s profits for a charity fund. vCard is a green product that can make an impact on the environment and supports saving the forests with its affiliates.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/disruptive-technology-hits-advertising-industry-300409612.html

SOURCE vCard



Former Uber engineer says company ignored repeated reports of sexual harassment


Susan Fowler, a former site reliability engineer for Uber and current engineer at Stripe, accused the company of rampant sexual harassment and human resources negligence in a blog post published today. 

It’s the latest in a series of events that point to serious questions about Uber’s company culture.

Fowler claims that on her first day out of training, she was solicited for sex by a superior on an internal company chat thread. She then immediately captured screenshots of the messages and sent them to Uber’s human resources department. In a healthy organization, such a problem would have been quickly resolved. But Fowler alleges that the harassment only continued, preventing her from moving up within the company.

“Upper management told me that he ‘was a high performer’ and they wouldn’t feel comfortable punishing him for what was probably just an innocent mistake on his part,” explained Fowler in her post

At this point, Fowler says in her post that she was given a choice of remaining on the team and accepting, “a poor performance review,” or moving to a different team.

“I was then told that I had to make a choice: (i) I could either go and find another team and then never have to interact with this man again, or (ii) I could stay on the team, but I would have to understand that he would most likely give me a poor performance review when review time came around, and there was nothing they could do about that,” further explained Fowler.

Though she didn’t want to leave the role she felt she was best prepared to fill, she switched teams. Work continued, and while Fowler had settled into the new role she regularly had conversations with female employees who shared similar stories about HR negligence, even citing unacceptable experiences with the same superior that solicited her. Along with a number of her colleagues, Fowler met once again with HR to make the point that the experiences of harassment were epidemic. Fowler then says that Uber insisted that the manager had only been accused of a single offense.

Amid chaotic internal politics, Fowler attempted to transfer to a different department, but the company blocked her request. Citing strong performance, she couldn’t understand why her request had been denied.

“I was told that ‘performance problems aren’t always something that has to do with work, but sometimes can be about things outside of work or your personal life,’” added Fowler in her post.

She ultimately decided to stay in the same role until her next performance review. But the frustration continued with a second reassignment rejection and a further explanation that her “review had been changed after the fact,” and that she didn’t show “signs of an upward career trajectory.” As a result, she was shut out of a Stanford computer science graduate program sponsored by the company for high-achievers.

Aside from these claims, Fowler also describes in her post a culture of pervasive sexism — telling the story of an employee that refused to order jackets in women’s sizing because they cost more. No matter how many complaints she brought forth, HR insinuated that she was the common denominator in all of her complaints. Fowler says she was threatened and intimidated in an effort  to stop her from reporting transgressions to HR.

In response to Fowler’s post, Uber CEO Travis Kalanick promised to investigate the claims. Kalanick made a point to draw a dichotomy between the accused behavior and what the CEO believes is core to the company’s culture in the statement to Axios.

“I have just read Susan Fowler’s blog. What she describes is abhorrent and against everything Uber stands for and believes in. It’s the first time this has come to my attention so I have instructed Liane Hornsey our new Chief Human Resources Officer to conduct an urgent investigation into these allegations. We seek to make Uber a just workplace and there can be absolutely no place for this kind of behavior at Uber — and anyone who behaves this way or thinks this is OK will be fired.”

Uber board member and media mogul Arianna Huffington said in a tweet tonight that she would conduct an ‘independent investigation’ into the matter. Huffington even released her email address in an effort to make it easier for those with information to come forward.

Sexual harassment is rampant in Silicon Valley and the worst part is that most of it goes undocumented. If true, Uber’s actions to thwart Fowler’s efforts to report the repeated harassment paint a horrifying picture of the company’s internal culture.

Uber is no stranger to being in the negative spotlight when it comes to company culture — not just with interpersonal relationships, but in its bigger business model and how it interfaces in the competitive environment for transportation services. In 2014, one of its senior executives (who is still at the company) told a room full of journalists that Uber runs opposition research on its critics. One of the critics singled out had been very outspoken (along with many others) about how Uber does not take passenger safety seriously enough.

Uber has, in fact, been the subject of specific incidents involving passenger safety, and on a wider competitive level it’s been accused and occasionally banned for its practices in specific markets. Other accusations involve privacy violations over the access of customer data (some of which have been since settled, some of which still crop up today).

We still don’t know the number of female engineers at Uber because the company hasn’t been transparent about its hiring — Jesse Jackson has made it his priority to change this. But even if Kalanick weren’t complicit, Fowler’s experience could speak to how Uber values employee performance with respect to ethics and decency.

We have reached out to Uber and CEO Travis Kalanick and will update this post when we hear back.