Brightcove Inc. (NASDAQ: BCOV), a leading provider of cloud services for video, is pleased to announce it is now a member of Interactive Advertising Bureau (IAB) Australia’s Video Advertising Council.
Joining the likes of MCN, News Corp, Yahoo!7 and Fairfax, Brightcove will help address key issues and challenges faced by the advertising industry, marketers and the members’ organisations.
Brightcove brings more than a decade of experience to the Council, being a key global platform that delivers digital video across most premium, ad-funded publishers in Australia. Joining the Video Advertising Council will allow Brightcove to provide its expertise and insights, contribute global best practices in online advertising, and collaborate more closely with the council in understanding and adopting future trends and standards.
Brightcove’s addition to the council will also enable the company to help the advertising industry transition through key technology challenges, such as the death of Flash, evolving industry standards like viewability measurements and ensure that online video advertising grows as an effective and engaging medium in the future.
“The advertising industry has undergone rapid changes in the last few years,” said Peter Howard, Solutions Engineer, Brightcove, who will represent Brightcove on the Video Advertising Council. “What worked a couple of years ago, might not work today. And it’s placing increasing pressure on brands and marketers. That’s why we feel it’s important to be part of the Video Advertising Council. We hope our expertise and industry insight will positively influence the future of digital advertising in Australia.”
Vijay Solanki, CEO at IAB Australia, commented, “IAB Australia have just re-energised the Video Advertising Council with a new chair and new members like Brightcove. As digital video is in hyper-growth, we need to champion new standards like VAST and educate the market on topics like connected TV. We want the best publishers, tech companies, agencies and marketers involved. Brightcove bring a combination of global expertise, technology know-how and the commercial expertise of working with the lead publishers in Australia. The Council meets to drive projects in relation to measurement, advertising standards, best practice, research across different consumer screens and video ad expenditure.”
The Video Advertising Council, formed in 2014, aims to help support the growth of video advertising, an area of the industry that now represents 15 percent of all digital display advertising. The Council meets every two months to drive projects in relation to measurement, advertising standards, best practice, research of streaming ads across different consumer screens and video ad expenditure.
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for delivering and monetizing video across connected devices. The company offers a full suite of products and services that reduce the cost and complexity associated with publishing, distributing, measuring and monetizing video across devices. Brightcove has thousands of customers in over 70 countries that rely on the company’s cloud solutions to successfully publish high-quality video experiences to audiences everywhere.
To learn more, visit www.brightcove.com.