As everyone’s celebrating mother’s day today, every business wanted to share in and celebrate with their target market. Apple is one of those businesses which just shift their marketing to family love.
Apple’s tactic is providing a website which lets user create their own Mother’s Day videos and then share it on Facebook.
Users can upload one image which will be the last one in the video and the rest will be the same as featured in the advertisement, set to the same music, too. You can see a shout out in the video along with the sign « Happy Mother’s Day. »
Watch the video below: