AdClarity by BIScience has added online video ad intelligence to its portfolio of solutions, which scans over 500,000 global publishers and video platforms daily.

The launch of the new solution happens as the $13.8 billion online video advertising industry continues to expand.

AdClarity intends to “continue to deliver unbeatable coverage” of all leading video platforms, including YouTube which currently holds a 20% share of all online video advertising activities.

Like its display and mobile solutions, AdClarity’s video solution will include an in-depth analysis on all the brands, campaigns, and videos running across the leading video platforms.

The company said clients are able to take advantage of granular insights within the digital video advertising industry, including, but not limited to, share of voice (advertiser, publisher, campaign, creative, and ad platform), number of impressions and programmatic ad spend, unique publisher audience and traffic data, aggregated RTB rates, and ad platform usage.

« We’re aware that digital video advertising is growing faster than any other digital ad format, » said Kfir Moyal, CEO and co-founder of BIScience.

« And as consumers shift their preferences from TV to digital channels, advertisers and agencies will need solutions to help them with this transition in regard to how they can allocate their ad spend in the smartest and most effective ways,” Moyal said. “So we [are] helping businesses make the smartest decisions possible about their digital video strategies. »