Levi’s latest music video ‘Dekha De Rang Apna’ was released at a local café on Wednesday.

The event kicked off with a star-studded red carpet followed by a few words by Levis Strauss Pakistan Marketing Manager Hammad Sohail, Jami who is the director of the video and of course Sara Haider, the lead vocalist of the song. Jami (Jamshed Mahmood Raza) popularly is a popular film director. Haider is a Pakistani musical actress, singer and songwriter from Karachi, Pakistan. She made her debut with the song « Ae dil » with Ali Zafar, which lead to her winning the coveted Lux Style Award in the Best Emerging Talent category.

This video has set new a bar for the music industry with its international standard cinematography, edit and storyboard. « Levi’s has always been a pioneer in supporting music and upcoming musicians and artists, » Sohail said.

Walking the star-studded red carpet were Maira Khan, Tapu Javeri, Azaan Sami Khan, Ahmed Ali, Sana Javed, Amna Aqueel, Danish Wakeel, Faizan Haqque, Zurain Imam, Tabassum Mughal, Saim Ali, Moiz Kazmi, Muhammad Moiz, Zainab Muhammad, Mirza Umer, Shazia Naz, AB Lakhani, Amir Anees, Omran Shafique, Shanaz Ramzi, Adnan Pardesy, Rohail Hayat, Farooq Mengal, Nadya Mistry, Mustafa Changezi and Aman Ahmed.