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PALO ALTO, Calif., Dec. 23, 2015 /PRNewswire-iReach/ — Video marketing does so well that 84% of its proponents expect their budgets to increase in 2016. In a recent study, Regalix spoke to marketers across the globe to understand video marketing trends, metrics used to measure the success of video campaigns and budgets allotted for the same. The study reveals that 83% respondents believe that videos are effective in meeting their content marketing goal(s).

Photo – http://photos.prnewswire.com/prnh/20151223/317993LOGO

Videos help build brand awareness

When asked to list key video marketing objectives, 91% of respondents replied ‘increasing brand awareness’, while 68% stated ‘accelerating lead generation’.

At pre-sales stages of the buying cycle, the most popular format choice was ‘testimonials’ at 86%, followed by ‘case studies’ and ‘viral videos’ at 85% and 84%, respectively.

Most videos distributed over social media

Social media (79%) topped the list of channels most frequently used by marketers for distributing videos, followed closely by websites(77%).

Interestingly, mobile has still not picked up as a preferred channel for distribution, with only 23% of respondents using it.

‘Video content requires higher investment, and marketers experimenting with formats will succeed in tapping its full potential. Experimenting with channels too is imperative, given the recent growth that mobiles have witnessed,’ said Nimish Vohra, Sr. Vice President-Marketing, Regalix.

The research draws attention to performance metrics, and suggests that we need to come up with more sophisticated parameters for better understanding viewers’ choices.

To read the detailed report please visit

http://www.regalix.com/by_regalix/research/reports/state-of-b2b-video-marketing-2015/

About Regalix:

Regalix is an award-winning global digital strategy and services firm that leverages technology and marketing to help companies grow. We create successful ventures with clients through co-innovation and idea-driven frameworks that inspire companies to think differently. Founded in 1998, Regalix is based in Palo Alto, providing complete marketing services – social, mobile, content, multi-channel campaigns, technology development, and analytics – to companies such as CA Technologies, Citi, Apple, eBay, Cisco, VMware, NetApp, Cypress, LSI, Keynote and Wipro Technologies. For more information, please visit www.regalix.com

Media Contact: Divya Vinod, Regalix, +91-9880951506, [email protected]

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SOURCE Regalix Inc.