Senate Plan Now Makes Individual Tax Cuts Temporary, Keeps Corporate Cuts Permanent

Senator Orrin Hatch, a Republican from Utah and chairman of the Senate Finance Committee, speaks to members of the media after a weekly GOP luncheon meeting on Tuesday, Nov. 14, 2017.

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Senator Orrin Hatch, a Republican from Utah and chairman of the Senate Finance Committee, speaks to members of the media after a weekly GOP luncheon meeting on Tuesday, Nov. 14, 2017.

Bloomberg/Bloomberg via Getty Images

The Senate tax overhaul plan underwent some big changes overnight.

Senate Finance Committee Chairman Orrin Hatch, R-Utah, proposed a package of sweeping changes, including growing the child tax credit, reducing the tax rates for some income brackets, and reducing the tax penalty for not having health insurance to zero — effectively eliminating the Affordable Care Act’s individual mandate.

Republican Senators Add Repeal Of Individual Health Care Mandate To Tax Bill

Also among the proposals: making nearly all of the tax changes for individuals temporary, while keeping major corporate changes permanent.

The cuts in individual tax rates, the bump in the standard deduction, and the larger child tax credit, among other things — all these would end at the end of 2026. However, many changes on the corporate side, which are centered around a rate cut from 35 to 20 percent, would remain permanent, as would the proposed elimination of the individual mandate penalty.

These kinds of timing changes would help the tax plan to hit targets required by Senate rules for its passage. The Senate already passed a budget stipulating that they cannot add to the debt by more than $1.5 trillion over a decade, but a regulation known as the Byrd rule also says the legislation can’t raise deficits past that ten-year window.

And the amendments seem to have helped. After increasing deficits from 2018 through 2026, the bill would in fact modestly subtract from the deficit in 2027, as the right-leaning Tax Foundation’s Scott Greenberg noted.

That looks good for Republicans right now, as it means the bill could continue not adding to the deficit beyond 2027. But it also could mean dealing with the fallout from abrupt tax hikes for constituents in 2026 — or having another « fiscal cliff »-type standoff at the end of 2025 as tax provisions would be set to expire.

Politically, the changes are a mixed bag: increasing the child tax credit from the current level of $1,000 to $2,000 (previously, Senate Republicans had proposed increasing it to $1,650) could make many families happy. Eliminating the Obamacare individual mandate likewise would likely please Republicans’ base.

CHARTS: Here's How GOP's Tax Breaks Would Shift Money To Rich, Poor Americans

But recent polling suggests that prioritizing corporations’ taxes over individuals’ could be a tougher sell. A recent poll from Morning Consult and Politico found that while Americans broadly like some proposed tax changes, like cutting taxes for businesses that don’t pay corporate rates and growing the child tax credit, they are not enthusiastic about a corporate tax cut.

Americans were nearly equally split over that cut, with 39 percent in favor of the cut and 41 percent against (the rest said they didn’t know or had no opinion).

Corporate tax cuts are, however, a centerpiece of how Congress members and the White House are selling their plans. The White House has argued that a corporate tax cut would lead businesses to hire and pay workers more, to the tune of thousands of dollars per year — a claim that economists across the political spectrum said was far too optimistic.

Altogether, Americans don’t seem to be buying that line of reasoning.

Only 36 percent of voters believe the GOP tax plan will lead to an increase in jobs and economic growth, while 52 percent do not believe it, according to a new poll from Quinnipiac University. There is a wide partisan split on that question: 78 percent of Republicans believe the plan will lead to more jobs and growth, compared to 8 percent of Democrats and 31 percent of independents.

Is A Corporate Tax Cut Really What The Economy Needs Right Now?

These same types of sharp cutoffs in new policies are already present in both tax bills. Both the House and Senate proposals would allow businesses to immediately deduct investments, but both the plans from both chambers would sunset that policy after five years. Even conservative economists have criticized that policy for being unnecessary in an already-strong economy, potentially creating uncertainty, and setting up future fights on Capitol Hill.

The House bill also includes a $300 credit for non-child dependents, taxpayers, and their spouses that would expire after five years.

Those sorts of temporary provisions in the House bill amount to « gimmicks like arbitrary phase-ins and expirations that damage its fiscal credibility and undermine important objectives, » as Michael A. Peterson, President and CEO of the Peter G. Peterson Foundation, which advocates for smaller deficits, said earlier this month.

Republicans in Congress are currently racing to pass tax legislation by the end of the year. Once each house passes its version of a tax overhaul, the bills would head to a conference committee, where members of the House and Senate would work out differences before presenting the bills for final votes and then, potentially, sending the final product to President Trump’s desk just in time for Christmas.

Zimbabwe’s military takes over country, says President Mugabe is ‘safe’

Zimbabwe’s military took control of the country early Wednesday and detained its longtime leader, President Robert Mugabe, capping a political showdown over Mugabe’s apparent attempts to install his wife as his successor.

In a televised announcement after armored vehicles and troops rolled into the capital, Harare, a general insisted that it was “not a military takeover.”

Despite the assurances, the events bore all the hallmarks of a coup. Military vehicles were stationed around parts of the city, the army took over the television station and a uniformed general issued a statement warning that “criminals” in Mugabe’s regime were being targeted.

Army Gen. Constantino Chiwenga made the move as a struggle over who will succeed the country’s increasingly frail 93-year-old leader came to a head. Mugabe has ruled since he led the country to independence from white-minority rule in 1980.

Mugabe is one of the oldest and longest-ruling leaders to come out of Africa’s struggle against co­lo­ni­al­ism and the emergence of new nations across the continent. His rule, however, has also become increasingly erratic, and he is blamed by many for devastating the once-prosperous former British colony.

“We wish to make it abundantly clear that this is not a military takeover,” said the statement read by Maj. Gen. Sibusiso Moyo. “We are only targeting criminals around him who are committing crimes that are causing social and economic suffering in the country.”

The fate of Mugabe and his wife, 52-year-old Grace Mugabe, who increasingly looked set to succeed him, was unclear. But they appeared to be in military custody.

“Mugabe and his family are safe and sound, and their security is guaranteed,” said Moyo. An armored vehicle blocked the road in front of Mugabe’s offices as a large number of soldiers milled around.

South African President Jacob Zuma, who is sending high-level envoys to Harare, said he spoke to Mugabe and that he is “fine” — albeit confined to his home.

But the military remained tight-lipped about further details on Mugabe, his wife or other members of his party who have been arrested.

“We are not saying these names now,” said Overson Mugwisi, a spokesman for the Zimbabwe Defense Forces. At least one senior official, Finance Minister Ignatius Chombo, was taken from his home by soldiers, according to one of his aides. Gunfire was exchanged between the troops and the minister’s security guards.

World leaders said they were monitoring the situation, with British Prime Minister Theresa May calling it “fluid.” Her foreign secretary, Boris Johnson, added that “nobody wants simply to see the transition from one unelected tyrant to a next.”

For decades, Mugabe boosted a reputation as an unwavering critic of many Western policies and international institutions. His supporters further hailed him for moves such as dismantling white-owned estates and other holdings.

Yet he also was reviled as a despot who brutally crushed dissent and allowed the once-envied country to sink into a cycle of deepening poverty and stratospheric inflation.

Overnight, witnesses reported armored vehicles and soldiers moving around the city along with sounds of gunfire and explosions. By morning, soldiers in armored vehicles controlled major intersections near government buildings.

On the streets of Harare, the news of the military takeover appeared to be greeted with cautious optimism after years of increasingly unsteady rule by Mugabe.

“We are happy that we are going to have another leader,” said a man in Harare’s Chitungwiza neighborhood who gave his name as Yemurai. “Even if it’s going to be another dictator, we accept a new one. Look, we are jobless, hungry and poverty stricken. All we want is something different.” Like most people interviewed, he declined to be identified by his full name.

“This is a disaster,” said Baxon, from the Glen View area. “Solving one problem by creating another. We don’t want another war, but it seems we are headed that way. We have heard there are people in the army not in agreement with what Chiwenga did.”

But there were mounting signs that Mugabe’s former allies were quickly turning against him.

Victor Matemadanda, secretary general of the powerful War Veterans Association, thanked Chiwenga for intervening and said Mugabe should be dismissed.

“We will be recalling President Robert Mugabe as the first secretary of the party and the head of state for the crimes he has committed,” he said in a fiery news conference.

In Harare’s central business district, residents said all seemed normal. Itinerant vendors took advantage of the many closed businesses to sell their wares at intersections.

Police and plainclothes agents normally stationed around the parliament building could be seen sitting on the ground, apparently under watch by armed soldiers.

Across the country, Zimbabweans exchanged frantic text messages asking for updates, debating whether Mugabe had finally been toppled.

Political analyst Mike Mavura said it was important for the military to say this was not a coup for reasons of international legitimacy.

“We are not in the 1960s and 1970s anymore, when coups in Africa were left, right and center — I think they are trying very hard to appear progressive,” he said. “However, of interest to democracy, the elections scheduled for next year, will they take place?”

Zimbabwe’s political crisis reached a boiling point last week with the dismissal of Vice President Emmerson Mnangagwa, clearing the way for Mugabe’s wife, also a vice president, to succeed him.

Mugabe told supporters he had dismissed Mnangagwa for disloyalty and disrespect, as well as using witchcraft to take power.

The move exacerbated divisions in the ZANU-PF party, where the youth faction is firmly on Grace Mugabe’s side, while many older veterans of the struggle against white rule look to Mnangagwa. As a former defense minister, Mnangagwa has strong support with the military.

At one point last month, Grace Mugabe even warned that supporters of Mnangagwa were planning their own coup. He later fled to South Africa.

Political commentator Maxwell Saungweme said by phone that the military will probably try to pressure Mugabe to step down in favor of Mnangagwa as acting president.

“But this plan may not pan out as Mugabe might resist this. So the whole thing may be messy,” he warned.

Didymus Mutasa, a former presidential affairs minister who was fired by Mugabe in 2014, said he hoped that the military takeover would “help us start on a democratic process.”

Zimbabwe was once a wealthy breadbasket for the whole region, but its economy and especially the prosperous agriculture sector have suffered in recent years. The currency has collapsed, and at one point the country was experiencing devastating hyperinflation with denominations of the Zimbabwe dollar counted in the trillions.

Meanwhile, Mugabe was seen as being increasingly under the influence of his wife, who was also known as “Gucci Grace” for the rumored extravagance of her foreign shopping trips.

In recent weeks, there have been signs of an increased sensitivity to criticism. Four people were detained for booing Grace Mugabe at a rally, and an American woman was arrested for allegedly tweeting insulting comments about Mugabe.

Grace Mugabe was also sought by South African authorities in August after a local model accused her of assault and battery.

Schemm reported from Addis Ababa, Ethi­o­pia. Brian Murphy in Washington contributed to this report.

‘In Harm’s Way,’ School Staff Saved Students During Tehama County Shooting

An FBI agent scans the area outside Rancho Tehama Elementary School after the shooting Tuesday. Four people were killed and many others injured when a gunman went on a rampage across Rancho Tehama, Calif., earlier in the day.

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An FBI agent scans the area outside Rancho Tehama Elementary School after the shooting Tuesday. Four people were killed and many others injured when a gunman went on a rampage across Rancho Tehama, Calif., earlier in the day.

Elijah Nouvelage/AFP/Getty Images

At Least 4 Victims Killed After Shooting At School, Other Locations In California

Police have identified the gunman who killed five people and put 10 others in the hospital in Rancho Tehama, Calif., Tuesday as Kevin Janson Neal, 43. Tehama County Assistant Sheriff Phil Johnston said Neal had assembled two semiautomatic rifles he used himself, adding that they were « obtained in an illegal manner. »

It was initially thought that five people had died in the incident, including Neal. But Johnston said in an update on Wednesday that an additional body had been found — Neal’s wife. He said that her body was found under the floor in Neal’s home, and that police believe it’s « what started this whole event. »

« I think he had a desire to kill as many people as he could, » Johnston said.

« It is monumental that that school went on lockdown, » Johnston said of the school’s quick response to the crisis. He added that the school would have been « a bloodbath » if Neal had been able to get inside.

Johnston urged other schools to practice their lockdown procedures.

« We live in an age where we don’t know, » he said.

Authorities are still picking through the seven crime scenes the rampage left behind in Rancho Tehama, Calif., including the local elementary school. As they do so, a few key facets of the chaotic day are beginning to become clearer: the motive behind the seemingly random shooting — and how the decisive actions of the school’s staff saved a terrible day from becoming something much worse.

« All of the staff performed heroically, » Richard Fitzpatrick, the superintendent of Corning Union Elementary School District, told local media. Hearing the gunshots of the approaching shooter roughly a quarter-mile away, the adults at Rancho Tehama Elementary School ushered their young students into the building and locked down the school « flawlessly and quickly. »

There, they lay huddled as the gunman — identified by witnesses and multiple media outlets as Kevin Janson Neal — stepped out of the vehicle he’d rammed into the front gate and walked into the school’s quad. With the doors locked on him, he instead fired his semiautomatic weapon on the school from outside.

« Our head custodian as well as our school secretary put themselves in harm’s way during the course of this situation — but indeed, all of our teachers and all of our staff were in harm’s way, » Fitzpatrick said. « There were bullets going through windows and there were bullets going through walls. And their teachers kept their kids calm, kept them on the floor, and kept them as safe and secure as possible. »

Not including minor injuries from broken glass, just one student was wounded by gunfire, Fitzpatrick said, adding that the injured student is now in stable condition.

« I cannot say enough about their heart and about their bravery, » Fitzpatrick said of the school staff.

The school was not the only place in Rancho Tehama terrorized by the shooter, who also killed two people in his neighborhood before stealing a vehicle and driving toward the school, firing apparently randomly at other people on the road there. After roughly six minutes firing at the classrooms, he left and continued his rampage back along the road he came from before law enforcement officers finally shot and killed him in his vehicle.

All told, the shootings lasted about 45 minutes and left at least five dead, including the shooter himself.

The authorities have so far declined to name the gunman, saying they wish to notify his family first. But The Associated Press, the Sacramento Bee and other outlets have identified by Neal by court records and the comments of the local district attorney.

Johnston noted Tuesday that one of the gunman’s first two victims was a neighbor, who allegedly had been assaulted by the gunman in January and had taken out a restraining order on him. The Bee explains how it identified Neal from this information:

« Neal was initially jailed in late January in the assault case and was being held on $160,000 bail, according to the Red Bluff Daily News. In April the district attorney’s office charged him with assaulting a second woman, also in late January, according to Tehama County Superior Court records.

« Gregg Cohen, the Tehama district attorney, told The Bee that his office was prosecuting Neal on charges related to a stabbing and assault with a deadly weapon involving two of his neighbors. »

Reached by the AP, Neal’s mother said her son had called her just the day before the shooting, sounding distressed about an ongoing dispute with his neighbors and telling her « it’s all over now. »

« All of a sudden, now I’m on a cliff and there’s nowhere to go, » he told her, as she recalled to the AP. She said her son, reportedly a marijuana farmer, believed his neighbors were cooking methamphetamines, the fumes from which were harming his dogs.

« No matter where I go for help here I get nobody who will help me, » she said he told her. « All they are doing is trying to execute me here. »

Neighbor Cristal Caravez told the wire service at least part of the dispute arose from the sounds of gunfire coming from Neal’s property at all hours — which she said she and her father reported to the sheriff, only to find « the sheriff wouldn’t do anything about it » and would refer the matter back to the homeowners situation.

« You could hear the yelling. He’d go off the hinges, » she said of the gunfire. « It would be during the day, during the night, I mean, it didn’t matter. »

Neal’s sister Sheridan Orr, who also spoke to the AP, said her brother had « no business » owning firearms. She noted that he had struggled with mental illness and an occasionally violent temper.

It is as yet unclear whether the terms of Neal’s bail prohibited him from owning guns.

Orr added: « If we can do any good to make people realize there must be some gates on people like this from getting guns — this is the same story we’re hearing more and more. »

5 useful image tools to boost your social marketing engagement

ENGAGING image-content should be one of the most crucial features of your social media marketing. Research has consistently shown that content paired with vibrant images and other multimedia assets like video or audio tend to get more engagement on social media than text-heavy postings.

For instance, if information is paired with a relevant image, consumers retain 65 percent of the information up to three days later, and blog posts with images get more than double the views on those without.

If you work with social media frequently, it will not be news to you that each platform demands different dimensions for the images you upload. These differing dimensions ensure you are creating the optimum photo or that position or location, whether it is a Facebook cover photo or Twitter header.

HOW YOUR BUSINESS CAN TURN SOCIAL LISTENING INTO SALES

The differing dimensions need not hinder your social media efforts, since there are many tools available that can help you alter images into a suitable size for all social media sites. As well as this, there are also many tools which your business can utilize in order to make visually-engaging content. Here are 5 tools that can help you better manage your images for higher social engagement.

A screenshot of Fox 32 Chicago’s cover photo on Facebook. The publisher is said to have one of the most engaged audiences on the social network. Source: Fox 32 Chicago

Social Image Resizer Tool

With many rules and regulations concerning image size on social media sites, it can be tough keeping track of them all. For instance, Facebook requires 315px by 851px for its cover photo, whilst Twitter requires 1500px by 500px.

With Social Image Resizer Tool, you need not worry about the differing dimensions. Simply select the social media channel you wish to generate your image for, and the tool resizes your photo accordingly.

Pablo

With this handy tool, you can create the image you need in less than 30 seconds. Pablo also offers features such as inserting your quote, adding a secondary text or logo, changing text size, color, and background. The tool gives you the option to choose from a range of ready images or to upload your own. Once you’re done editing, this image can be shared directly to social media networks, or alternatively places in Buffer to be scheduled for later sharing.

5 STEPS FOR PLANNING YOUR COMPANY’S SOCIAL MEDIA MARKETING STRATEGY

Pinwords

This tool lets users add a quote or caption to one of six typographic layouts. This added text can be easily shuffled around as well as edited in size. You can upload images to work on from the web or from your own files. Once you’re done, you can share your work via Facebook, Tumblr, Pinterest, Twitter or email.

Infogram

Infographics are a visually compelling medium that, if done well, can communicate complex data in a visually attractive format. Infogram is a simple tool that allows you create brilliant infographics quickly.

Users can choose from many infographic templates on the Infogram platform. Source: Infogram

It has easy to use features, and comes with a range of infographic templates for you to choose from.

Alternatively, if you have more time on your hands, you can create your infographic manually using charts from the cart list, and inserting your own data set.

5 STEPS FOR PLANNING YOUR COMPANY’S SOCIAL MEDIA MARKETING STRATEGY

This app also comes with additional features from US$15 per month, such as the option to replace the infogram logo with your own logo.

ReciteThis

In the world of social media, quotes are one of the most share-able pieces of content. ReciteThis is a tool that allows users to create quote images easily and efficiently. Users simply type in a quote, and a live preview will be shown to you. Pick the template you like best and from this you can post directly to five different social media sites.




People First: YuMe Introduces New People-Based Video Marketing Solution

YuMe, Inc. — a proven partner for video advertising leadership and innovation — recently launched its People-Based Marketing Suite to enable cross-screen audience targeting, sequential messaging, and attribution for U.S. audiences.

YuMe’s brand and agency clients can now create custom, screen-agnostic audiences intended to target consumers using device identifiers across online, mobile, tablet, smart TV and connected TV (CTV) devices, creating a seamless digital advertising experience at scale.

“We believe the future of our industry hinges, in large part, upon the adoption of data-centric, people-based marketing strategies that place consumers first,” said Michael Hudes, Chief Revenue Officer, YuMe. “We are proud to introduce our new solution to help brands not only target and reach their consumers, but influence them with relevant messaging that builds upon interactions and prior messaging exposure. By including first-party, people-based data within our programmatic media buying technology, we expect to deliver higher performing branding campaigns for our clients who are retargeting and increasing engagement.”

The YuMe People-Based Video Marketing Suite offers advertisers the following benefits for United States audiences:

  • Cross-Device Custom Audience Segment Creation and Targeting
  • Screen Agnostic Sequential Messaging
  • Universal Frequency Capping
  • Cross-screen Attribution and Reporting

Hudes continued, “To help us deliver on our people-based video vision, we’ve partnered with Drawbridge to leverage their Connected Consumer Graph® and ensure we have critical data underpinning our solution that allows us to connect audiences across PC, mobile, and connected TV.”

To learn more about YuMe, click here.

#MakeWaves Video Challenge to Help Marketers Improve Video Marketing Skills in 7 Days

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#MakeWaves

The #MakeWaves video challenge is the first event of its kind to provide relevant and actionable tips on video marketing and empower marketing professionals to create outstanding video content.

BOSTON November 15, 2017

wave.video, an online video maker that empowers marketers to create engaging marketing videos, announces a 7-day #MakeWaves video challenge, the world’s first social media video contest. Moderated by Peg Fitzpatrick and judged by key social media thought leaders such as Guy Kawasaki, the challenge invites marketing professionals from around the world to learn how to utilize the power of video marketing, and win relevant prizes.

The challenge activities will include daily instructional videos by Peg Fitzpatrick as well by other contributing experts, created for a particular social media platform, including Facebook, Twitter, Instagram, and YouTube. The challenge entrants are encouraged to create videos based on Peg Fitzpatrick’s recommendations and post them on the social media channel of the day with the hashtag #MakeWaves.

The videos posted by the challenge entrants will be evaluated by a panel of judges, consisting of renowned social media and marketing influencers, who will select at least 3 daily winners per each day of the challenge. The overall top 3 winners will be chosen by Guy Kawasaki and announced on December 12, 2017. The selection will be based on originality of the content, creativity, and technical excellence. The winning videos will be published on the wave.video/makewaves website.

“We are delighted to bring together the industry’s foremost experts on social media and video marketing to share their knowledge and experience with marketers from all over the world,” said Daniel Glickman, CMO at Animatron, the parent company of wave.video. “The #MakeWaves video challenge is the first event of its kind to provide relevant and actionable tips on video marketing and empower marketing professionals to create outstanding video content.”

The challenge schedule will be as follows:

  • Day One – December 4: Instagram Post Square, judge Jeff Sieh, Visual Storyteller and Social Media Consultant;
  • Day Two – December 5: YouTube Welcome Video/Channel Trailer, judge Amy Schmittauer Landino, Vlogger and YouTube Influencer;
  • Day Three – December 6: Facebook Cover Photo/Video, judge Mari Smith; Premier Facebook Marketing Expert;
  • Day Four – December 7: Twitter Video, judge Rebekah Radice; Social Media and Brand Strategist;
  • Day Five – December 8: Instagram Story, judge Sue Zimmerman; #TheInstagramExpert
  • Day Six – December 9: Facebook Video Ads, judge Kim Garst; Social Media Influencer and Business Consultant;
  • Day Seven – December 10: Event/Blog Post Video, judge Andy Crestodina; Content Marketer and Web Strategist;
  • Top winner announcement – December 12 by Guy Kawasaki, International Speaker, Author, Advisor, and Tech Evangelist.

The confirmed partners and media sponsors of the #MakeWaves video challenge include Agorapulse, DigitalMarketer, Ninja Outreach, SEMrush, Social Media Examiner, Socially Sorted, Unbounce, Wistia, and more.

Registration is now open for entrants, partners and media sponsors at wave.video/makewaves.

For sponsorship opportunities, please email kate(at)animatron(dot)com.

About wave.video
wave.video is an online video maker that empowers marketers to create engaging marketing videos, perfected for any social media platform. Choose from an extensive library of 2.5 million royalty-free video clips and combine with your own footage, set up a color scheme, fonts, logos and watermarks for your brand, and easily access them every time you want to create a new video. Instantly resize your video to 6 different formats to maximize social media reach. To learn more, please visit wave.video.

Animiz Sales Video Creator Software is the First Choice for Video …

Animiz is the all-in-one sales video creator software which prides itself on being the most user friendly, simple to operate, andeffective tool of its kind currently available on the market.

So why is Animiz now the first choice for video marketing? The reasons are listed below: 

• Ease of use. Animiz is simple to operate without a requirement for coding.

• Huge number of design resources. (templates, roles, animations, shapes, callouts and more.)

• Camera effect and recording.

• Timeline control.

• Free publishing online.

Whether used for creating jaw dropping product demos, explainer videos, or even for personal storytelling, Animiztruly provides users with a complete arsenal of animation effects, free video assets, and drag and drop functionality, necessary in helping to transform animators of all skill groups into masters of presentation. No coding experience is required to create professional animated video with Animiz. 

With features such as theinteractive camera, users are able to amaze audiences with state of the art zooming, panning, and rotation effects. All of this exists smoothly and snug within the powerful multi-track timeline included within Animiz, offering customization options such as captions, backgrounds, audio edits, and the ability to control the timing of scenes withabsolute precision. It is perfect to create the sales videos to attract the customers.

Free publishing online is a feature which puts Animiz sales video creator software at the forefront of the market, leading the charge with the ability topublish videos directly to social media sites such as YouTube, Facebook, Twitter etc immediately, and allowing seamless mobile device integration. Users can take their video presentations away to watch and present anytime, anywhere.  It will boost the business to the next level.

Animiz also offer 24/7 support to all customers for all technical queries and questions that may arise. This sales animation video software also plays an effective role in video marketing. 

Media Contact
Company Name: Animiz
Contact Person: Jerry Zhang
Email: pr@animiz.com
Phone: 020-61972665
Country: China
Website: http://www.animiz.com

4-Step Guide to Creating Great Marketing Videos

In this video, Entrepreneur Network partner Ben Angel describes the four steps you need to take to improve your video marketing strategy and make more sales.

For example, you can make a much bigger profit by finding complementary pieces or products you can offer at the time of checkout. Think of a pizza restaurant — you often don’t just buy the pizza, you buy a soft drink and a dessert to go along with it. That makes your purchase significantly more expensive — and profitable for the business — than it would be otherwise.

Click play to learn more.

Related: <![CDATA[]]>The 5 Biggest Marketing Mistakes and How to Avoid Them

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon FireRokuApple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

Video Marketing: The Interactive, Visual Way to Attract Self-Storage … – Inside Self

What’s the difference between a human and a goldfish? Besides the obvious, recent data shows humans have a shorter attention span at only eight vs. nine seconds.



Due to the nature of our increasingly digitized lives, you now have less time than ever to catch the eye of your self-storage prospects. That’s why this has become the year of video marketing. With so many stimuli and distractions pulling at your target audience, you need to ensure your information is easy to digest. How? By making it more interactive and visual. Video not only accomplishes this goal, it can help your facility rank higher in online searches.

Do It Now

If it isn’t already, video will become a crucial element of your marketing strategy. Did you know that by 2020, 82 percent of all mobile traffic will be video? It’s one of the fastest growing forms of marketing available. Soon it will no longer be a question of if you use video but when. The time to start is now.

If a picture is worth a thousand words, then a video is worth a million. It gives you an opportunity to showcase your company’s personality and unique value proposition. For example, StorQuest Self Storage recently created a 30-second video of surfer Kelly Slater discussing why he stores his surfboard collection. It emphasizes the company’s brand and motto—to “make room in your life for awesome”—and projects an active persona. It also prompts the viewer (a prospective customer) to think about our industry differently by promoting the use of long-term storage as an extension of the home.

Fortunately, video is no longer restricted to large companies with a robust marketing spend. The barrier to entry is lower than ever with new platforms and do-it-yourself tools that can help businesses churn out professional-quality content on a tighter budget.

Optimize It

After you’ve created your video, to get it found on the Web, you need to optimize it. Platforms like YouTube and Facebook can help. YouTube is the second largest search engine after Google, processing more than 3 billion searches a month. And since its owned by Google, the videos on this site rank favorably on search engine results pages (SERPs). Facebook is another great place for video. As the largest social media site, its users watch more than 8 billion videos, or 100 million hours of video, every day.

Following are some things you can do to make the most of these sites and ensure your video ranks high in online searches.

On YouTube

Research video keywords. This is something you can do prior to creating a video that will go a long way. The trick is to determine the keywords that produce YouTube video results on the first page of Google. The types of videos that usually appear on the SERP include how-tos, reviews and tutorials.

Make the most of metadata. First, you want to focus on your video title. It should be a few words long and include the keywords you’re trying to target. Next, you’ll create a heavily detailed description that includes key points from the video and uses targeted keywords. This should be like a short blog post so YouTube and Google can crawl your content, understand the video and rank it accordingly. Finally, you’ll add relevant tags to help categorize your video. These tags can be single-word, multi-word (long-tail keywords) and broad-term (relating to a broader topic). Aim to add 10 to 20.

Create a call to action (CTA). After someone has watched your video, you have his full attention, so add a CTA with a link to keep him engaged and potentially convert him into a customer. You can do so by adding a “card” to your videos with a link to your website.

On Facebook

Grab attention. Native Facebook videos begin to play the moment users scroll through their feed. The goal is to develop compelling content that will capture your prospect’s attention immediately. And it should be short. Facebook and Nielsen Media Research have reported that as much as 47 percent of the value in a video campaign is often delivered in the first three seconds, while up to 74 percent of the value is delivered within the first 10 seconds. Also, choose an enticing video thumbnail to capture attention.

Make it mobile-friendly. Since most Facebook scrolling occurs on mobile phones, make sure your video is optimized for smaller screens. Test out vertical and square videos that take up more screen space.

Use subtitles. Eighty-five percent of users never turn on the sound; and mobile phones will only auto-play sound if the phone isn’t on silent mode. This is why you should use subtitles or create a video that conveys your story silently. Captions have proven to increase view time by an average of 12 percent.

Add a CTA. While Facebook no longer has the CTA functionality for videos, you can add a link in your copy or via text overlay. Having a CTA is a great way to increase engagement, drive traffic to your website and create leads.

Without incorporating video into your marketing, your self-storage facilities risk losing potential leads. Since video production has become more accessible and affordable, consider implementing video as part of your strategy.

Ashleigh Hinrichs is the marketing campaign manager at G5, which provides Digital Experience Management software and marketing services to the self-storage industry. The company’s offerings include responsive-design websites, search engine marketing, social media, reputation management, lead tracking and management, analytics, and client-performance management. For more information, call 800.656.8183; visit www.getg5.com.

McConnell Talks Up Sessions As Write-In Candidate To Replace Roy Moore

Senate Majority Leader Mitch McConnell, R-Ky., appears in 2009 with then-Sen. Jeff Sessions of Alabama. McConnell suggested on Tuesday that Sessions run as a write-in candidate to keep former judge Roy Moore from winning his old seat.

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Senate Majority Leader Mitch McConnell, R-Ky., appears in 2009 with then-Sen. Jeff Sessions of Alabama. McConnell suggested on Tuesday that Sessions run as a write-in candidate to keep former judge Roy Moore from winning his old seat.

Ron Edmonds/AP

Updated at 6:38 p.m. ET

Senate Majority Leader Mitch McConnell is getting more specific about what he sees as perhaps the best, if impractical, option for preventing an Alabama Senate seat from falling into the hands of GOP nominee Roy Moore or a Democrat. Meanwhile, the Republican National Committee has pulled its financial support from Moore’s campaign.

At a Wall Street Journal event on Tuesday, McConnell said that Attorney General Jeff Sessions « would fit the profile » of someone who could run a competitive write-in bid for his old seat, which Moore is running to fill.

« He’s totally well-known and extremely popular in Alabama, » McConnell said during the interview. Though, McConnell acknowledged how difficult such an effort would be. It’s too late to take Moore’s name off the ballot, and he is rallying his supporters against McConnell’s pressure to quit the race in the face of allegations from a number of women who say he pursued them romantically or sexually assaulted them as teenagers.

5th Woman Comes Forward With Assault Allegations Against Roy Moore

A source close to Sessions tells NPR’s Carrie Johnson that the attorney general has been telling people in Alabama that he is not interested in returning to the Senate. In unrelated testimony, Sessions told lawmakers on Tuesday morning that he « reveres » his job as attorney general.

McConnell’s increasing pressure, saying at the Tuesday event that Moore’s campaign is « collapsing, » comes as other GOP leaders in Washington joined in that chorus.

The Republican National Committee filed paperwork with the Federal Election Commission Tuesday night to sever fundraising ties with Moore. An amended joint fundraising committee filing showed the Alabama Republican Party now remains the only financial partner with Moore. The National Republican Senatorial Committee pulled out of the same agreement last week.

Speaker of the House Paul Ryan, R-Wis., said at a news conference on Tuesday that Moore « should step aside » before the Dec. 12 special election. Ryan told reporters, « No. 1, these allegations are credible. No. 2, if he cares about the values and the people he claims to care about, then he should step aside. »

Top Republicans are urging Senate candidate Roy Moore to step aside but have few options if he refuses.

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Top Republicans are urging Senate candidate Roy Moore to step aside but have few options if he refuses.

Brynn Anderson/AP

McConnell, who on Monday called on Moore to step aside, said earlier on Tuesday, « He’s obviously not fit to be in the United States Senate, and we’ve looked at all the options to try to prevent that from happening. »

Five women have publicly accused Moore of making unwanted sexual advances. Moore has denied the accusations and refused to remove himself from the campaign.

Tuesday, Moore took aim at GOP leaders on Twitter.

Sessions was asked about the accusations at a House Judiciary Committee hearing on Tuesday and said, « I have no reason to doubt these young women. »

Republicans fear Moore’s candidacy may have a toxic effect on other GOP candidates in next year’s midterm elections, but they have few options available if Moore remains in the Alabama race.

« This close to the election its a very complicated matter, » McConnell said. He added, « Once the president and his team get back, we’ll have further discussions about it. » Trump has yet to weigh in on the controversy. He is to arrive back in Washington Tuesday night from a trip through Asia.

White Evangelicals Conflicted By Accusations Against Roy Moore

The head of the Republicans’ Senate campaign committee, Colorado Sen. Cory Gardner, has called for expelling Moore if he wins.

But there is no modern precedent for such a move. It would first require an investigation by the Senate Ethics Committee, and it’s unclear whether the panel would have any jurisdiction over something that happened before a senator was elected.

Republicans acknowledge there may be no legal or constitutional basis to deny Moore a seat in the Senate if he wins next month.

« I believe that if he were elected by the people of Alabama that it would be very difficult and would create constitutional issues were he not to be seated, » said Sen. Susan Collins, R-Maine.

Doug Jones, Moore’s Democratic opponent in the special election, appears to be trying to capitalize on the scandal with a new ad out Tuesday, highlighting GOP voters who say they are fed up with Moore.

« He’s already been removed from office twice, » one woman says, referring to the former Alabama chief justice’s removal twice from the bench — first for refusing to remove a Ten Commandments monument he’d placed in the rotunda of the Alabama Judicial Building and later for ordering state judges not to enforce the U.S. Supreme Court decision legalizing same-sex marriage.

« This time it’s even worse, » a man says. « You read the story and it just shakes you, » a woman adds, though the details of the scandal are never directly referenced.

With Republicans holding a vast advantage in registered voters in Alabama, Democrats in Washington are treading lightly. Sen. Jon Tester, D-Mont., called Alabama « a tough place for Democrats to win. » He said party leaders are going to have to take a close look at whether pouring money into the race « is a wise expenditure. » Sen. Debbie Stabenow, D-Mich., called Jones « a great local candidate » who is « all about Alabama. »