Trump Selects Powell for Fed Chairman, Replacing Yellen

President Donald Trump plans to nominate Federal Reserve Governor Jerome Powell to the top job at the U.S. central bank, according to four people familiar with the decision.

In Powell, he’ll select a former private-equity executive who favors continuing gradual interest-rate increases and sympathizes with White House calls to ease financial regulations.

The president will announce his decision Thursday at 3 p.m. Washington time from the Rose Garden, the White House said in a statement. Powell declined to comment when approached by a reporter outside his Washington-area home. The Wall Street Journal earlier reported Trump had selected Powell.

Market reaction to that report was muted. The dollar briefly pared its gains, but still ended the day close to the level it was before the news and Treasuries maintained their advance. SP 500 futures were little changed in Asian trading Thursday.

If confirmed by the Senate, the 64-year-old former Carlyle Group LP managing director and ex-Treasury undersecretary would succeed Fed Chair Janet Yellen, who has raised borrowing costs four times starting in late 2015 and just began scaling back the central bank’s $4.5 trillion balance sheet.

“He represents a bit of the continuation of the status quo without being named Yellen,” said Gennadiy Goldberg, interest-rate strategist at TD Securities. “He’s relatively dovish-leaning on policy, but also willing to undertake some deregulation at the margin. He’s basically a perfect candidate for Trump.”

The decision would cap a months-long White House search that included consideration of re-nominating Yellen, or installing outsiders such as National Economic Council Director Gary Cohn, Stanford University economist John Taylor or former Fed Governor Kevin Warsh.

A Republican appointed to the Fed in 2012 by Democratic President Barack Obama, Powell has earned a reputation as a non-ideological and pragmatic policy maker. While he hasn’t played a prominent public role in formulating and explaining monetary policy, he has generally backed Yellen’s cautious approach to withdrawing stimulus.

Economic Expansion

Under Yellen, whose four-year term as chair expires Feb. 3, the Fed has overseen an economic expansion now in its ninth year and a fall in unemployment to a 16-year low. It would be up to Powell to keep that growth on track, under a president who wants much faster gains in gross domestic product and continued low interest rates.

Powell was already the overwhelming favorite on betting websites after reports from a week ago said he would succeed Yellen. Traders have been increasingly pricing in his selection since then, bidding up Treasuries after yields reached the highest since March.

The ninth postwar leadership change at the Fed comes at a critical juncture — the transition to more normal monetary policy after a decade of unprecedented stimulus to minimize the damage from the financial crisis. It’s at this stage that policy mistakes will be made or avoided.

Yellen, 71, who is the first woman to lead the U.S. central bank, will become the first Fed chair since 1979 not to be reappointed to the job.

Delicate Balance

Raise rates too quickly and Powell risks stalling the third-longest U.S. expansion and hurting a stock market rally for which Trump often takes credit. Tighten too slowly and a hot economy might boost the cost of living, inflate asset bubbles and fuel investor doubts about the Fed’s inflation-fighting credibility.

Getting that balance right will require flexibility, independence from political pressure and a deep understanding of how the economy and the American labor force are changing.

Legal Background

A law-school graduate, Powell will be the first Fed chair since Paul Volcker in the 1980s without a doctorate in economics. He’ll now have to work with the more than 300 Ph.D. economists at the Fed Board of Governors to decide how to respond to inflation that policy makers consider too low, and stock and other asset prices they view as lofty.

Since joining the central bank, Powell spearheaded the Fed’s response to the 2014 flash crash in Treasury debt and the overhaul of the flawed London Interbank Offered Rate benchmark. He’s also been the point person at the Fed’s board for handling such unglamorous-yet-essential duties as oversight of the financial payments system.

Powell, who goes by Jay, served at the Treasury Department under President George H. W. Bush, eventually ending up as undersecretary for domestic finance. It was during his time at the Treasury in the early 1990s that he was among the policy makers who successfully headed off a market meltdown after Salomon Brothers tried to corner a Treasury debt auction using phony bids.

Powell spent much of his career outside of government working in the financial industry, first at investment bank Dillon Read Co. and later at Carlyle, where he set up the private-equity firm’s industrial group. His 2016 financial disclosure listed assets of as much as $55 million.

“Jay was somebody who had experience in both business and in government and also had a legal background,” Carlyle co-founder David Rubenstein said in an interview earlier this year. “That’s a rare combination.”

In 2011, Powell played a key behind-the-scenes role in helping to avert a debt default by the U.S. government while he was working at the Bipartisan Policy Center think tank.

His work came to the attention of Obama, who later nominated him — along with Harvard University professor and Democrat Jeremy Stein — to the Fed board in a successful strategy to win the approval of the Republican-controlled Senate.

Republican Critics

Considered a team player, Powell has generally kept any reservations he had about the Fed’s regulatory and monetary actions private. That’s led to criticism from some Republican
congressional staffers and banking industry executives that he was not forceful enough in resisting the raft of post-crisis financial rules.

When he was re-nominated by Obama in 2014 for a 14-year term as a Fed governor, 23 Republicans — including current Senate Banking Committee Chairman Michael Crapo — voted against Powell but came up short against Democrats’ then-majority. Although Republicans have since won control of the Senate, they are highly unlikely to turn down the choice of their own party’s president.

Former Fed officials said Powell did question the efficacy of some regulations, though his influence as a single member of the Fed’s board was limited. During a Senate hearing in June, Powell signaled that he’d support some changes to post-crisis financial rules but not a dismantling of them.

“First, we should protect the core elements of the reforms for our largest banking firms in capital regulation, stress testing, liquidity regulation, and resolvability,” he said. “Second, we should continue to tailor our requirements to the size, risk, and complexity of the firms subject to those requirements.”

Regulators “should assess whether we can adjust regulation in common-sense ways that will simplify rules and reduce unnecessary regulatory burden without compromising safety and soundness,” he continued.

On monetary policy, Powell has been similarly measured in his prescriptions for an economy that has struggled to hit full stride after the Great Recession. He privately voiced skepticism of the third round of quantitative easing launched in 2012, but ended up voting for the initiative championed by then-Chairman Ben S. Bernanke, according to Bernanke’s memoir published in 2015.

Since then, Powell has been supportive of Yellen’s initial go-slow approach to raising interest rates and her subsequent move to pick up the pace a bit.

In an Aug. 25 interview with CNBC, Powell presaged subsequent comments by Yellen that the softness in inflation this year was a “mystery” and said the low price readings allowed the Fed to be patient in raising rates.

— With assistance by Jeanna Smialek, Agnel Philip, and Benjamin Purvis

Prosecutors Describe Driver’s Plan to Kill in Manhattan Terror Attack

Mr. Saipov, accused of killing eight people and injuring 12 in the attack, was pushed into a Manhattan federal courtroom in a wheelchair just after 6 p.m. on Wednesday. He sat slightly hunched, his rail-thin body dressed in a gray shirt and gray pants. His hair stuck up slightly in the back. His hands and feet were chained. Five guards stood behind him.

Document: Complaint Against Suspect in Manhattan Terror Attack


A Russian interpreter spoke into a microphone, and Mr. Saipov, an immigrant from Uzbekistan, fitted an earpiece over his long beard and sharp features. When Magistrate Judge Barbara C. Moses asked if he understood the proceedings, Mr. Saipov, in a strong, clear audible voice, responded in English, “Yes, ma’am.”

He nodded along as Judge Moses read his rights, but sat still and impassive when she read the charges against him: one count of providing material support to terrorists and one count of violence and destruction of a motor vehicle causing death.

The vehicle charge, which carries the possibility of the death penalty, raised the prospect of a rare capital case being brought to trial in New York.

David E. Patton, the chief federal public defender in New York City, who was representing Mr. Saipov, asked that he receive a daily change of dressing on the wounds he sustained after being shot by a police officer.

“He is in a significant amount of pain,” Mr. Patton said.

The grievous injuries to victims, the scope of the inquiry and Mr. Saipov’s path toward extremism all began coming into view on Wednesday. The F.B.I., after saying it was trying to learn more about a second Uzbek man in connection with the attack, later announced that investigators had found the man, Mukhammadzoir Kadirov, 32 in New Jersey. It was not clear why federal authorities wanted to question him in connection with the attack.

Photo

Mukhammadzoir Kadirov

Credit
Department of Justice

The authorities questioned Mr. Saipov after he waived his Miranda rights at a Manhattan hospital, the complaint says. They were also questioning Mr. Saipov’s wife, Nozima Odilova, who was cooperating, law enforcement officials said. The couple live in Paterson, N.J., and have three children.

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As investigators looked into whether Mr. Saipov’s Uzbek contacts may have handed him off to an ISIS operative, they pieced together parts of his past, law enforcement officials said. He attended a wedding in Florida of an Uzbek man who was under scrutiny by the F.B.I. But his attendance didn’t trigger a separate investigation of him, the officials said.

Investigators were still looking into whether Mr. Saipov had links to other federal counterterrorism inquiries.

On Mr. Saipov’s cellphone, F.B.I. agents found 90 videos, including of ISIS fighters killing prisoners and of instructions for making an explosive device, according to the criminal complaint. They also found 3,800 images, among them some of Abu Bakr al-Baghdadi, the leader of ISIS. The complaint said Mr. Saipov reported being inspired in particular by a video in which Mr. al-Baghdadi “questioned what Muslims in the United States and elsewhere were doing to respond to the killing of Muslims in Iraq.”

The F.B.I. was uncovering details that sent agents on a far-ranging chase for leads.

But several crucial facts remain unclear. It is not known if the F.B.I. is still investigating the Uzbek man whose wedding Mr. Saipov attended. And as investigators built out concentric circles of his associates, they are still looking at whether Mr. Saipov had direct connections with ISIS operatives.

Graphic

Trail of Terror in the Manhattan Truck Attack

A series of diagrams show points where victims were hit during the attack.


Even so, the federal complaint filed against Mr. Saipov said he hewed closely to instructions last November in an ISIS magazine, Rumiyah, for a vehicle attack. After plowing his Home Depot rental truck down a bike path along the Hudson River that teemed with pedestrians and cyclists and crashing into a school bus, the complaint said, he jumped out of the truck, yelled “Allahu akbar” (Arabic for “God is great”) and waved a paintball gun and a pellet gun.

The Rumiyah instructions called for followers to carry secondary weapons so they could continue an attack after crashing the vehicle, and Mr. Saipov did so, the complaint said: He had a bag of knives in the truck “but was unable to reach them before exiting.” There was also a stun gun on the floor of the truck near the driver’s seat, according to the complaint.

Investigators found a handwritten note in Arabic and English 10 feet from the driver’s side door, as the front of the truck sat smashed in, with soil strewn across the street that had been knocked out of a nearby planter. According to the complaint, the note detailed a pledge that echoed language used by ISIS: “Islamic Supplication. It will endure.”

“He appears to have followed almost to a T the instructions that ISIS has put out,” John J. Miller, the New York Police Department’s deputy commissioner for intelligence and counterterrorism, said at a news conference on Wednesday morning.

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Those who knew Mr. Saipov said he had been turning toward extremism for years since arriving in the United States in 2010.

Mirrakhmat Muminov, a truck driver and community activist in Stow, Ohio, said Mr. Saipov became aggressive and grew out his beard during his three years there. Mr. Muminov said he grew concerned about Mr. Saipov’s temper, including how heated he became when he discussed American policies regarding Israel.

Mr. Saipov created more unease when he moved to Florida. Abdul, an imam at a Tampa mosque who spoke on the condition that only his first name be used because he feared reprisals from other radicals, said he worried Mr. Saipov was misinterpreting Islam and urged him to calm down and study the religion.

In the two months since Mr. Saipov “decided to use a truck in order to inflict maximum damage against civilians,” the complaint said, he began plotting assiduously. Nine days beforehand, he rented a Home Depot pickup truck so he could practice making turns, according the complaint.

He also rehearsed the route from New Jersey, over the George Washington Bridge and down the West Side of Manhattan in an Uber car he drove in the days before the incident, a law enforcement official said.

On Tuesday, he asked to rent the Home Depot truck for a short while, though he never intended to return it, the complaint said. He planned to drive all the way south to the Brooklyn Bridge, but he made it only as far as Chambers Street.

By the time his rampage ended, six people had been killed and two others would later die. Nine people remained hospitalized from injuries on Wednesday, officials said, four of them critically injured but in stable condition. The injuries ranged from the amputation of multiple limbs to serious head, neck and back trauma.

The complaint said Mr. Saipov wanted to display ISIS flags on the truck and decided against it to avoid drawing attention. But lying in his hospital bed, he continued his quest, the complaint said: He asked law enforcement officials to put up the ISIS flag and “stated that he felt good about what he had done.”


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YuMe Introduces New People-Based Video Marketing Solution to Help Brands Reach Individual Consumers Across …

REDWOOD CITY, Calif.–(BUSINESS WIRE)–YuMe,
Inc.
(NYSE: YUME), a proven partner for video advertising leadership
and innovation, today launched its People-Based Marketing Suite to
enable cross-screen audience targeting, sequential messaging, and
attribution for U.S. audiences. YuMe’s brand and agency clients can now
create custom, screen-agnostic audiences intended to target consumers
using device identifiers across online, mobile, tablet, smart TV and
connected TV (CTV) devices, creating a seamless digital advertising
experience at scale.

“We believe the future of our industry hinges, in large part, upon the
adoption of data-centric, people-based marketing strategies that place
consumers first,” said Michael Hudes, Chief Revenue Officer, YuMe. “We
are proud to introduce our new solution to help brands not only target
and reach their consumers, but influence them with relevant messaging
that builds upon interactions and prior messaging exposure. By including
first-party, people-based data within our programmatic media buying
technology, we expect to deliver higher performing branding campaigns
for our clients who are retargeting and increasing engagement.”

The YuMe People-Based Video Marketing Suite offers advertisers the
following benefits for United States audiences:

  • Cross-Device Custom Audience Segment Creation and Targeting
  • Screen Agnostic Sequential Messaging
  • Universal Frequency Capping
  • Cross-screen Attribution and Reporting

Hudes continued, “To help us deliver on our people-based video vision,
we’ve partnered with Drawbridge to leverage their Connected Consumer
Graph® and ensure we have critical data underpinning our
solution that allows us to connect audiences across PC, mobile, and
connected TV.”

The Drawbridge Connected Consumer Graph includes more than 1.3 billion
consumers across more than 3.3 billion devices – representing 75% of the
global active devices used to access the internet. In addition to its
scale, the Drawbridge Connected Consumer Graph is also extremely
precise, having been found by Nielsen to be up to 97.3% precise in
connecting consumers across devices. Drawbridge works with a breadth of
agencies, enterprises, and brands – including Publicis Groupe,
Foursquare, Samsung, LiveRamp, Adform, Throtle, and MC Saatchi Mobile.

“We believe digital video is the next big market for people-based
marketing, as video migrates from brand-only campaigns, to an essential
strategy for retargeting and direct response,” said Winston Crawford,
COO, Drawbridge. “We are happy to partner with YuMe to bring to market a
strong cross-device, people-based identity management solution to the
digital video landscape. With our Connected Consumer Graph underpinning
YuMe’s new product suite, advertisers can now more easily reach their
ideal audiences.”

The YuMe People-Based Marketing Suite is part of YuMe’s broader
portfolio of programmatic and managed-service media buying solutions,
and is available now for audiences in the United States. To learn more
about the offering, please visit http://go.yume.com/l/21392/2017-10-27/588jmq

About YuMe

YuMe is a proven partner for video advertising leadership and
innovation. We provide superior brand solutions with data-driven
audience insights that increase engagement and sales. YuMe’s
programmatic, audience-based technologies and unrelenting service
deliver a complete marketing solution to engage audiences wherever they
interact with content that matches their needs and interests. YuMe is
headquartered in Redwood City, California, with worldwide offices. For
more information, visit www.YuMe.com,
follow @YuMevideo on Twitter (www.twitter.com/YuMevideo),
or like YuMe on Facebook at www.facebook.com/YuMevideo.

About Drawbridge

Drawbridge is the leading people-based identity management company that
enables brands and enterprises to create personalized experiences for
their customers. The company uses patented large-scale AI and machine
learning technologies to build democratized data solutions that are
driving the intersect between mar-tech and other categories with
applications including advertising, personalization, content management,
product recommendations, authentication, and risk detection. The company
is headquartered in Silicon Valley, is backed by Sequoia Capital,
Kleiner Perkins Caufield Byers, and Northgate Capital, and has been
named to the CNBC Disruptor 50 list, made the Inc. 5000 list for the
past two years, and was listed on the CB Insights AI 100 list of the
most promising artificial intelligence companies. For more information
visit
www.drawbridge.com
.

Forward-Looking Statement

This press release contains forward-looking statements, including those
in management quotations. In some cases, you can identify
forward-looking statements by the words « may, » « will, » « expect, »
« intend, » « plan, » « objective, » « anticipate, » « believe, » « estimate, »
« predict, » « project, » « potential, » « continue » and « ongoing, » or the
negative of these terms, or other comparable terminology intended to
identify statements about the future. All statements other than
statements of historical fact are statements that could be
forward-looking statements, including, but not limited to, statements
about the impact and value of cross-device targeting, and the benefits
derived therefrom; market trends; and quotations from management. These
forward-looking statements are subject to risks and uncertainties,
assumptions and other factors that could cause actual results and the
timing of events to differ materially from future results that are
expressed or implied in the forward-looking statements. These risks are
discussed under « Risk Factors » in YuMe’s Quarterly Report on Form 10-Q
for the quarter ended June 30, 2017 that has been filed with the U.S.
Securities and Exchange Commission (the “SEC”), and in our future
filings and reports with the SEC. The forward-looking statements in this
press release are based on information available to YuMe as of the date
hereof, and we assume no obligation to update any forward-looking
statements.

South Korea will not develop or possess nuclear weapons, president says

President Moon Jae-in told lawmakers Wednesday that South Korea would not seek to have nuclear weapons and said that Seoul would never accept its neighbor North Korea as a nuclear-armed state.

“According to the joint agreement by the two Koreas on denuclearization, North Korea’s nuclear state cannot be accepted or tolerated. We will not develop or possess nuclear weapons either,” the president said in his second state of the nation address at the National Assembly, South Korea’s parliament.

Recent tests by North Korea have led to a renewed debate about nuclear weapons in South Korea. Although the country once sought its own nuclear weapons in the 1970s during the presidency of Park Chung-hee, leaders were persuaded by the United States to abandon such ambitions.

The United States stationed nuclear-armed weapons in South Korea during the Cold War until 1991, when President George H.W. Bush withdrew all tactical nuclear weapons deployed abroad, though the country remains protected from North Korean nuclear weapons under the U.S. nuclear umbrella.

After North Korea conducted its sixth nuclear test on Sept. 3, a number of politicians suggested that the South should reconsider its own nuclear weapons program. In the weeks after that test, a group of lawmakers from South Korea’s opposition party, the Liberty Korea Party, came to Washington to ask for the redeployment of U.S. nuclear weapons to the country.

The debate has also taken place within Moon’s own ruling party, the Democratic Party. “The redeployment of tactical nuclear weapons is an alternative worth a full review,” Defense Minister Song Young-moo said in early September, before North Korea’s latest nuclear test.

Before he was elected, President Trump also suggested he was open to the possibility of countries such as South Korea and Japan acquiring their own nuclear weapons to deal with the threat of North Korea.

However, Moon has remained adamantly against nuclear weapons in South Korea and has repeatedly said he would not consider redeployment due to the possibility of raising tensions with North Korea unnecessarily. During a recent visit by U.S. Defense Secretary Jim Mattis to Seoul, both Mattis and Song dismissed the idea of redeploying nuclear weapons.

“When considering national interest, it’s much better not to deploy them,” Song said. Mattis said U.S. strategic assets already provide the necessary deterrence. 

Despite Moon’s strong opposition to nuclear weapons, recent polls have shown that a majority of South Koreans favor them. A poll conducted by Gallup Korea in September found that 60 percent of South Koreans supported nuclear weapons for their country in theory, a number consistent with other polls conducted recently.

Speaking to the National Assembly on Wednesday, Moon said other options were preferable to military action with North Korea. “Sanctions and pressure are means to bring North Korea to the negotiating table and to make the right choice,” Moon said.

“There can never be a military conflict on the Korean Peninsula or military operations without the South Korean government’s prior consent,” the president added.

Yoonjung Seo contributed to this report.

Parent who held teacher hostage at elementary school killed by police after hours-long standoff

SWAT officers on Tuesday evening swarmed a Riverside elementary school classroom and shot a parent who had taken a teacher hostage, ending an hours-long standoff.

The parent, identified as Riverside resident Luvelle Kennon, 27, died later at a hospital, said Riverside Police Officer Ryan Railsback.

The teacher, Linda Montgomery, sustained some scrapes and abrasions when she was grabbed and pulled into an empty classroom, Railsback said.

During the seven-hour standoff, crisis negotiators made contact with the man, but never heard from Montgomery, which is why authorities decided to storm into the room at about 6 p.m. It’s unclear whether the man was armed, but witnesses did not report seeing any weapons.

New Yorkers defiant after deadliest terror attack in the city since 9/11

(CNN)After a 29-year-old man drove a truck into a Manhattan crowd on Tuesday, killing eight and wounding almost a dozen in the deadliest terror attack to hit the city since 9/11, New Yorkers made it clear that they refused to be intimidated.

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{$endSlate.removeClass(‘video__end-slate–active’).addClass(‘video__end-slate–inactive’);}}}},onContentBegin: function (containerId, cvpId, contentId) {CNN.VideoPlayer.mutePlayer(containerId);if (CNN.companion typeof CNN.companion.updateCompanionLayout === ‘function’) {CNN.companion.updateCompanionLayout(‘removeEpicAds’);}CNN.VideoPlayer.hideSpinner(containerId);clearTimeout(moveToNextTimeout);CNN.VideoSourceUtils.clearSource(containerId);jQuery(document).triggerVideoContentStarted();},onContentComplete: function (containerId, cvpId, contentId) {if (CNN.companion typeof CNN.companion.updateCompanionLayout === ‘function’) {CNN.companion.updateCompanionLayout(‘restoreFreewheel’);}navigateToNextVideo(contentId, containerId);},onContentEnd: function (containerId, cvpId, contentId) {if (Modernizr !Modernizr.phone !Modernizr.mobile !Modernizr.tablet) {if (typeof videoPinner !== ‘undefined’ videoPinner !== null) {videoPinner.setIsPlaying(false);}}},onCVPVisibilityChange: function (containerId, cvpId, visible) {CNN.VideoPlayer.handleAdOnCVPVisibilityChange(containerId, visible);}};if (typeof configObj.context !== ‘string’ || configObj.context.length 0) {configObj.adsection = window.ssid;}CNN.autoPlayVideoExist = (CNN.autoPlayVideoExist === true) ? true : false;CNN.VideoPlayer.getLibrary(configObj, callbackObj, isLivePlayer);});/* videodemanddust is a default feature of the injector */CNN.INJECTOR.scriptComplete(‘videodemanddust’);MUST WATCH

Marketing to millennials: Should brands spend money?

As social media increasingly becomes the tool of choice for millennials, is it sensible for brands and marketers to base their marketing strategy around user-generated content on these platforms and not invest any money into their strategy?

According to Rohit Sharma, founder and chief executive of Pokkt, a mobile video advertising and app monetisation platform for game developers, he tells The Drum that even though the millennial generation is extremely plugged into social, many companies are plunging headfirst into social without understanding that social simply cannot function as a standalone strategy as it must be incorporated as part of an integrated strategy.

“It is akin to functioning with tunnel vision, or with blinkers on – you end up overlooking other channels that could deliver greater reach, engagement, and which ultimately drive the bottom line,” he adds.

Sharma believes that social is prized for how easily it lends itself to native and while there are channels that might do this just as well, or even better. For example, he says by engaging the user in a mini-game within a game, in-game advertising is the perfect example of native, with a far higher guarantee that the user will actually see and interact with content, instead of simply scrolling past as they might do on a social feed. “Furthermore, the nature of the games in question often allow for short, predictable breaks – easy spaces for advertisers to communicate their message without being annoying or interruptive,” he adds.

However, there are some brands who buck the trend by putting their trust into social media. Take GlampingCity for example, a company that combines glamour and camping for people who want a hotel-style accommodation, but with the feel of outdoor camping.

Its entry into Singapore was initially met with scepticism, but the trend slowly caught on when the company started posting picturesque photos on its Instagram page, taken by its staff and local social media influencers that it collaborates with.

Aside from its Instagram page and a website, GlampingCity does not have any budget allocated for ad spend and marketing strategy, according to founder Ryan Lam, adding that glamping caught on fast in Singapore through word of mouth and social media because people were posting about their experiences with it.

Night shot taken by the talented @xavlur ✨

A post shared by And so the adventure begins ✨ (@glampingcity) on Aug 24, 2017 at 5:03am PDT

Lam, who was speaking to The Drum on the sidelines of the 2017 ACI Asia Business Summit in Singapore, also reveals that 50% of the photos on the company’s Instagram page is from his own team. “This business is very new, so we have not approached anyone (influencer) yet, all of our collaborations and partnerships, it all came naturally. I spent zero dollars on marketing. I only spent on logistics. The publicity came naturally.”

“I don’t plan to pay influencers, the genuine ones, maybe, not those that are looking to do it for their own benefit,” he adds.

Bart Mroz, co-founder and CEO of Sumo Heavy, a ecommerce consulting company, tells The Drum that he agrees with GlampingCity’s social media heavy strategy as he feels that social should be a main priority for the production, distribution and syndication of content when it comes to marketing to millennials as they are changing the ways brands market.

Brands like Sephora and Nike, have also been successful in marketing to millennials by using Instagram to post visually stunning photos that clearly reflects brand identity and draws users in, according to Mroz, noting that Nike has become the 19th most followed account and the fifth most used hashtag, while Sephora has increased its engagement rate and now boasts nearly 13 million followers.

Mroz however, adds that in order to effectively use social media, brands still need to put money into these platforms. “You won’t see the needle move much if you don’t invest. Marketers need to shift their spending from traditional channels like TV, print, and PPC to social media. For example, Facebook and Instagram are both strong channels because of their high engagement rates, robust targeting options, and popularity with this demographic.”

Noting that 41% of millennials use Facebook every day, which makes it still the number one marketing channel, and that Instagram and Snapchat are catching up because the platforms are very different in style and have features that attracting more millennials, Mroz says: “Therefore, brands should still focus on Facebook, but pay much more attention to platforms like Instagram and Snapchat to better engage with this target audience in the long-run.”

LogMeIn’s new on-demand video platform aims to help marketers generate awareness

(Thinkstock Images)
(Thinkstock Images)

LogMeIn, Inc. announced that it has launched GoToStage, an all-access, on-demand video platform designed to help marketers achieve their most critical outcomes — to generate awareness and demand.

GoToStage capitalizes on the unique leadership position of GoToWebinar’s tens of thousands of recorded assets and millions of annual webinar attendees. The new platform brings convenience and flexibility to host, promote and view webinars on-demand to ultimately drive more business.

Launching today in beta, GoToStage enables customers to leverage recorded assets to generate more qualified leads that turn into business. As video is becoming a core component of modern marketing, and organizations are seeking more advanced distribution, personalization, and interactivity, GoToStage allows companies to create a customizable branded repository for their content. With one-click uploads for GoToWebinar customers, marketers and content creators can upload webinars to their own branded and curated channel page for easy sharing and organic discoverability allowing them to reach new audiences while using existing webinar recordings. GoToStage viewers will be able to search these channel pages to find content by topic or brand.

“Instead of a one and done approach to live webinars, GoToStage gives our customers the option to promote valuable content on a platform that can reach millions of new prospects and continuously generate new leads without lifting a finger,” said Chris Battles, chief product officer, LogMeIn. “Businesses that want to capitalize on video to better connect, engage, and convert customers and support the entire buyers’ journey need to harness their own video content channels without simply relying on video-sharing sites. We see GoToStage as a community for professionals who want to learn, explore, and reach their goals. With everything from major industry trends to unique topics, GoToStage users can find the engaging content they’ve been missing.”

In addition, GoToStage intends to add deep reporting and analytics to allow users to track views, videos watched, attention span, get lead contact information and more. Users will also be able to opt into automated subscription emails and recommendations for additional content they may find interesting.

“GoToStage is about to change the way we think about webinars as a way to drive new business,” said Amanda Morgan, marketing manager at GoAnimate. “Creating a webinar is no small task for our team. With the introduction of GoToStage we love that the time and effort that goes into putting that webinar together can continue to pay off long after the live event is over. With GoToStage, we’re excited to be able to expose our content to a whole new audience to bring in leads we wouldn’t otherwise have.”

YuMe Introduces New People-Based Video Marketing Solution to Help Brands Reach Individual Consumers Across …

REDWOOD CITY, Calif.–(Business Wire)–YuMe,
Inc.
(NYSE: YUME), a proven partner for video advertising leadership
and innovation, today launched its People-Based Marketing Suite to
enable cross-screen audience targeting, sequential messaging, and
attribution for U.S. audiences. YuMe’s brand and agency clients can now
create custom, screen-agnostic audiences intended to target consumers
using device identifiers across online, mobile, tablet, smart TV and
connected TV (CTV) devices, creating a seamless digital advertising
experience at scale.

“We believe the future of our industry hinges, in large part, upon the
adoption of data-centric, people-based marketing strategies that place
consumers first,” said Michael Hudes, Chief Revenue Officer, YuMe. “We
are proud to introduce our new solution to help brands not only target
and reach their consumers, but influence them with relevant messaging
that builds upon interactions and prior messaging exposure. By including
first-party, people-based data within our programmatic media buying
technology, we expect to deliver higher performing branding campaigns
for our clients who are retargeting and increasing engagement.”

The YuMe People-Based Video Marketing Suite offers advertisers the
following benefits for United States audiences:

  • Cross-Device Custom Audience Segment Creation and Targeting
  • Screen Agnostic Sequential Messaging
  • Universal Frequency Capping
  • Cross-screen Attribution and Reporting

Hudes continued, “To help us deliver on our people-based video vision,
we’ve partnered with Drawbridge to leverage their Connected Consumer
Graph® and ensure we have critical data underpinning our
solution that allows us to connect audiences across PC, mobile, and
connected TV.”

The Drawbridge Connected Consumer Graph includes more than 1.3 billion
consumers across more than 3.3 billion devices – representing 75% of the
global active devices used to access the internet. In addition to its
scale, the Drawbridge Connected Consumer Graph is also extremely
precise, having been found by Nielsen to be up to 97.3% precise in
connecting consumers across devices. Drawbridge works with a breadth of
agencies, enterprises, and brands – including Publicis Groupe,
Foursquare, Samsung, LiveRamp, Adform, Throtle, and MC Saatchi Mobile.

“We believe digital video is the next big market for people-based
marketing, as video migrates from brand-only campaigns, to an essential
strategy for retargeting and direct response,” said Winston Crawford,
COO, Drawbridge. “We are happy to partner with YuMe to bring to market a
strong cross-device, people-based identity management solution to the
digital video landscape. With our Connected Consumer Graph underpinning
YuMe’s new product suite, advertisers can now more easily reach their
ideal audiences.”

The YuMe People-Based Marketing Suite is part of YuMe’s broader
portfolio of programmatic and managed-service media buying solutions,
and is available now for audiences in the United States. To learn more
about the offering, please visit http://go.yume.com/l/21392/2017-10-27/588jmq

About YuMe

YuMe is a proven partner for video advertising leadership and
innovation. We provide superior brand solutions with data-driven
audience insights that increase engagement and sales. YuMe’s
programmatic, audience-based technologies and unrelenting service
deliver a complete marketing solution to engage audiences wherever they
interact with content that matches their needs and interests. YuMe is
headquartered in Redwood City, California, with worldwide offices. For
more information, visit www.YuMe.com,
follow @YuMevideo on Twitter (www.twitter.com/YuMevideo),
or like YuMe on Facebook at www.facebook.com/YuMevideo.

About Drawbridge

Drawbridge is the leading people-based identity management company that
enables brands and enterprises to create personalized experiences for
their customers. The company uses patented large-scale AI and machine
learning technologies to build democratized data solutions that are
driving the intersect between mar-tech and other categories with
applications including advertising, personalization, content management,
product recommendations, authentication, and risk detection. The company
is headquartered in Silicon Valley, is backed by Sequoia Capital,
Kleiner Perkins Caufield Byers, and Northgate Capital, and has been
named to the CNBC Disruptor 50 list, made the Inc. 5000 list for the
past two years, and was listed on the CB Insights AI 100 list of the
most promising artificial intelligence companies. For more information
visit
www.drawbridge.com
.

Forward-Looking Statement

This press release contains forward-looking statements, including those
in management quotations. In some cases, you can identify
forward-looking statements by the words « may, » « will, » « expect, »
« intend, » « plan, » « objective, » « anticipate, » « believe, » « estimate, »
« predict, » « project, » « potential, » « continue » and « ongoing, » or the
negative of these terms, or other comparable terminology intended to
identify statements about the future. All statements other than
statements of historical fact are statements that could be
forward-looking statements, including, but not limited to, statements
about the impact and value of cross-device targeting, and the benefits
derived therefrom; market trends; and quotations from management. These
forward-looking statements are subject to risks and uncertainties,
assumptions and other factors that could cause actual results and the
timing of events to differ materially from future results that are
expressed or implied in the forward-looking statements. These risks are
discussed under « Risk Factors » in YuMe’s Quarterly Report on Form 10-Q
for the quarter ended June 30, 2017 that has been filed with the U.S.
Securities and Exchange Commission (the “SEC”), and in our future
filings and reports with the SEC. The forward-looking statements in this
press release are based on information available to YuMe as of the date
hereof, and we assume no obligation to update any forward-looking
statements.

Seismic Marketing for YuMe
Vikki Herrera, 408-206-7009
vikki@teamseismic.com

Video Is a Massively Powerful Marketing Tool. Here’s How to Optimize It.

In this video, Entrepreneur Network partner Ben Angel explains why video content is one of the most powerful tools you can use to boost sales. For example, he cites that viewers are 64 to 85 percent more likely to buy after watching a video and businesses who use video (as opposed to those who don’t) have been shown to grow their revenue 49 percent faster.

Angel wants to give you a few tips to help you get your own video platform and strategy up and running. That way, you can cash in on one of the best trends in marketing right now.

Click play to learn more.

Related: <![CDATA[]]>How Throwing Rocks Can Help When You Feel Stuck

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