Archives par mot-clé : video

GRX Marketing and Creative Pharmacist Announce Partnership on …

Video Marketing, , , ,

WEST DES MOINES, Iowa–(BUSINESS WIRE)–GRX Marketing and Creative Pharmacist announce they have formed an
exclusive partnership. The partnership aims to bring a new video
marketing service for independent pharmacy owners to utilize on their
digital media platforms. GRX Marketing is a leading provider of
customized marketing solutions to independents, and Creative Pharmacist
are pioneers in the industry in providing clinical pharmacy solutions
for this market.

Video has gained popularity in marketing to consumers, and become a
viable way for businesses not only to sell, but educate consumers as
well. According to Animoto, 95% of viewers retain a message they watch
compared to only 10% seeing it in text.

Through this partnership, independent pharmacy owners can receive
high-quality, educational videos, created by the Creative Pharmacist
team, to market their services via social media, on their website, or
through email campaigns. « In today’s landscape, utilizing video
marketing within the pharmacy’s social media and web campaigns is
vital, » said David Pope, PharmD, CDE, Chief of Innovation at Creative
Pharmacist. « The combination of our technology and targeted videos with
the expertise of the team at GRX Marketing will be a powerful resource
for pharmacies looking to take the next step in their marketing efforts. »

GRX Marketing will execute the marketing of the videos, on the various
platforms on the owner’s behalf, allowing them to easily promote their
services without the burden of writing, creating and marketing the
videos. ‘We are thrilled with to team up with Creative Pharmacist, as we
are always looking for new, initiative ways for our clients to promote
their services, and this partnership provides that unique opportunity,”
states Nicolle McClure, President of GRX Marketing.

GRX Marketing, part of GRX Holdings, LLC is in West Des Moines, IA. The
company is also the single overall owner of 20 independent pharmacy
locations in the central Iowa area. For more information about GRX
Marketing, visit www.pharmacymarketing.com.

Creative Pharmacist was co-founded by a community pharmacist and a
technology expert in 2008, Creative Pharmacist, developer of the STRAND®
clinical platform, is the U.S. market leader in helping pharmacists
launch clinical services within their community. They support community
pharmacists across the country in engaging patients with chronic
disease, such as diabetes, through STRAND®, a wide-reaching
intervention, documentation, and education platform capable of
developing the new Pharmacist eCare plan. Their mission is to transform
the community pharmacy marketplace by inspiring and empowering
pharmacists to engage clinical pharmacy practice to improve both the
health of their business and the health of their patients. For more
information, please visit: www.creativepharmacist.com.

Health groups: Revised GOP health bill not an improvement

Video Marketing, , , ,

The most recent changes to the GOP’s healthcare plan did little to appease healthcare groups that have opposed the bill from the beginning. 

The legislation adds more money to address the opioid epidemic, aims to help insurers with expensive patients and includes an amendment from Sen. Ted CruzTed CruzHealth groups: Revised GOP health bill not an improvement Poll: Americans rank national security higher than ObamaCare heading into midterms Centrist Republicans push back on GOP healthcare bill  MORE (R-Texas) that allows insurers to sell plans that don’t comply with ObamaCare regulations, as long as they also sell plans that do. 

It also keeps ObamaCare taxes on high earners. 

But many of the issues in the bill that could affect the most vulnerable remain unaddressed, the groups say.

The bill keeps billions of dollars of cuts to Medicaid and rolls back ObamaCare’s expansion of it by 2024. 

“The revised bill does not address the key concerns of physicians and patients regarding proposed Medicaid cuts and inadequate subsidies that will result in millions of Americans losing health insurance coverage, » American Medical Association President David O. Barbe said in a statement Friday. 

He noted that while more money to address the opioid epidemic is a « positive step, » those suffering from substance abuse disorders « have other healthcare needs that are not likely to be addressed if they lose coverage through a rollback of the Medicaid expansion. » 

American Hospital Association President Rick Pollack said the bill would mean « real consequences for real people. » 

« Among them people with chronic conditions such as cancer, individuals with disabilities who need long-term services and support, and the elderly. »

« Instead of merely tweaking a proposal that would harm our most vulnerable, we again call on the Senate to advance a solution aimed at protecting coverage for all Americans who currently have it. Instead of merely putting forth an update, we again call on the Senate to put forth an upgrade, » he said. 

Darrel Kirch, president of the Association of American Medical Colleges, said the bill falls « woefully short » in providing comprehensive, affordable coverage to Americans. 

Kirch also warned that the Cruz amendment would hurt people with preexisting conditions. 

« Allowing insurers to sell plans without meaningful coverage will hurt those with preexisting conditions and further destabilize insurance markets, » he said. 

Chris Hansen, president of the American Cancer Society Cancer Action Network, also said the Cruz amendment would make healthcare coverage « worse » for those with pre-existing conditions, like cancer.

“This bill would leave patients and those with pre-existing conditions paying more for less coverage and would substantially erode the progress our nation has been trying to make in providing affordable, adequate and meaningful coverage to all Americans, » he said. 

“Allowing insurance companies to sell bare-bones, tax-credit eligible, catastrophic plans would create a segmented insurance market and essentially return cancer patients, survivors and anyone with a serious illness to an underfunded high-risk pool where a patients’ out-of-pocket costs could be unaffordable and coverage potentially inadequate. »

Pa. prosecutors charge two with homicide in the slayings of men who went missing

Video Marketing, , , ,

DOYLESTOWN, Pa. — A day after a man here confessed to his role in killing four Pennsylvania men whose disappearances set off an intensive search, prosecutors on Friday charged him and a second man with homicide in the case.

Authorities said that the men were all shot after meeting with Cosmo Dinardo, the 20-year-old man at the center of the investigation, centered on marijuana deals.

Matthew Weintraub, the Bucks County district attorney, said officials were not there to make moral judgments on anything any of the four missing men may have done, but instead sought to bring their remains to their loved ones.

“We’re here to seek justice for them,” Weintraub said at a briefing Friday. “That is our commitment.”

Dinardo had been the sole person of interest identified by authorities so far. In a court filing Friday, prosecutors charged him with two dozen total counts including four counts of criminal homicide, another four counts of conspiracy involving a criminal homicide and a range of counts relating to inflicting serious bodily injury and abusing a corpse.

The prosecutor’s office also a second man — Sean M. Kratz — with three counts of homicide as well as similar charges levied against Dinardo, including inflicting serious bodily injury and abusing a corpse, according to another court filing.

According to prosecutors, Dinardo killed the first man who went missing — Jimi Patrick, 19 — and buried him in a grave on land owned by his parents. Dinardo and Kratz are both charged with three other slayings that followed two days later and accused of burying the three men in a group grave where human remains were found this week.

With the charges on Friday, authorities confirmed that the four missing men — all between the ages of 19 and 22 — who had been sought for days were all dead. Weintraub had said a day earlier that officials found the body of one of the missing men at a farm not far from the Delaware River along with other human remains in a 12-foot-deep “common grave” on the property.

[Pa. man confesses to ‘participation’ in slaying of four as search for bodies continues]

Dinardo, whose parents own the farm that investigators were scouring, on Thursday confessed to “his participation” in the killings of the four men, his lawyer said. He was already in custody after being accused of stealing and trying to sell a car belonging to one of the missing men.

“He confessed to his participation or commission in the murders of four young men,” Paul Lang, the lawyer, told reporters. “In exchange for that confession, Mr. Dinardo was promised by the district attorney that he will spare his life by not invoking the death penalty.”

Lang did not respond to a message seeking comment Friday. It was unclear whether Kratz has an attorney. The Philadelphia Inquirer newspaper first reported Friday that Kratz was in custody in connection with the case after being arrested in Philadelphia.

Police in Philadelphia referred questions about Kratz to the Bucks County district attorney’s office, which said no one was available to answer questions before a briefing scheduled for Friday afternoon.

Even after Dinardo’s confession, questions had remained regarding including whether anyone else participated in the slayings. Weintraub’s office said he had “no response” to Lang’s statements regarding a confession, and a briefing set for Thursday night was canceled. Another news conference scheduled for Friday morning was postponed and then rescheduled for a government building in Doylestown early Friday afternoon.

Weintraub’s office had declined to confirm or deny media reports that Dinardo implicated a co-conspirator and that someone was taken into custody late Thursday night. Weintraub planned to lay out the case in detail Friday afternoon, according to a spokesman.

On Friday, even with Dinardo in custody, the extent and conditions of his apparent plea deal remained unknown. He was briefly seen in public after the confession when he left the courthouse in Doylestown. When reporters asked Dinardo — wearing glasses, an orange jumpsuit and handcuffs — what he would say to the relatives of the victims, he responded: “I’m sorry.”

Authorities have said that Dinardo has a history of “severe mental illness” and had been committed to a mental health facility after an episode in which he fired a shotgun. No one answered when a Washington Post reported visited the address listed for the 20-year-old in court filings.

The search focused on the extensive property — owned by Dinardo’s parents, Antonio and Sandra, according to prosecutors — in Solebury Township. Not far from the farm, shops line Route 202, with signs advertising fresh eggs and organic food, and a few miles away sits historic New Hope, a popular tourist spot.

Inside the farm, investigators have been at work digging deep into the ground. Aerial footage shows teams searching under a large tent, and Weintraub has said they are enduring stifling heat as they painstakingly search the property. The FBI has sent an evidence response team to help with the investigation and is helping local detectives manage incoming tips.

On Friday morning, a heavy law enforcement presence remained at the entrance to the farm amid heavy rain.


Bucks County District Attorney’s Office photos of the missing men. Top row: Dean Finocchiaro, 18, left, and Tom Meo, 21. Bottom row: Jimi Patrick, 19, left, and Mark Sturgis, 22. (Bucks County District Attorney’s Office via Reuters)

Officials said Thursday they had identified the body of Dean Finocchiaro, 19, found in the common grave. Finocchiaro, along with 21-year-old Thomas Meo and 22-year-old Mark Sturgis, has been missing since July 7. Patrick, a 19-year-old who just finished his first year at Loyola University in Baltimore, vanished two days earlier and, according to authorities, was killed first.

Meo and Sturgis are good friends and work together, according to court records. Local media reports say that Dinardo and Patrick attended the same preparatory school in Bensalem, Pa., while Dinardo and Finocchiaro had both posted on a Facebook page for buying and selling all-terrain vehicles.

Another vehicle helped authorities put Dinardo behind bars while they investigated the case. Meo’s girlfriend last heard from him in a text message on July 7, according to court records, and he did not show up for work on July 8. Neither did Sturgis.


Cosmo Dinardo seen being escorted to a police vehicle on Thursday after his apparent confession. (Matt Rourke/AP)

The next day, Meo’s mother reported him missing. Cars belonging to Meo and Sturgis were then found about two miles apart, and Bucks County detectives interviewed a man from Bensalem, Pa., who said that Dinardo had offered to sell him an older model Nissan Maxima for $500.

Investigators say this is Meo’s car. When they found it, Meo’s insulin kit — needed to treat his diabetes — was found inside. Officials say Meo could not survive without the kit.


The property being searched in Pennsylvania. (Clem Murray/Philadelphia Inquirer via AP)

Residents expressed surprise at the mystery unfolding around them, something highly unusual in this area. James Jackman, a 19-year-old who works at Antiques at the Old Church, right next to the farm, said that for this part of Pennsylvania to have a homicide investigation is “definitely out of character.”

Neighbors on the cul-de-sac where Dinardo lives in Bensalem described him as a good kid who went out of his way to help others, such as volunteering to shovel them out during snowstorms and refusing payment.

“Beautiful family,” said a neighbor, who spoke on the condition of anonymity. “I don’t know what went wrong with the kid. Great kid. Just saw him last week. Never a sign of problems.”

This story, first published at 10:25 a.m., has been updated.

Berman reported from Washington. Alice Crites in Washington contributed to this report.

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Russian American lobbyist was present at Trump Jr.’s meeting with Kremlin-connected lawyer

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A Russian American lobbyist and veteran of the Soviet military said Friday that he attended a June 2016 meeting between President Trump’s oldest son and a Kremlin-connected attorney.

The presence of Rinat Akhmetshin adds to the number of people in attendance at the Trump Tower gathering that emerged this week as the clearest evidence so far of interactions between Trump campaign officials and Russia.

In an interview with the Washington Post, Akhmetshin said he participated in the session with several others. His role in the meeting was first reported by NBC News and the Associated Press.

Akhmetshin, a U.S. citizen, was lobbying at the time against U.S. sanctions imposed on Russia for human rights violations.

A lawyer for Donald Trump Jr., could not confirm Akhmetshin’s attendance but said there was an additional participant, whom he declined to identify.

That brings the total number of people who accompanied Russian attorney Natalia Veselnitskaya to the Trump Tower meeting to three: Akhmetshin, British music publicist Rob Goldstone, and the unidentified person.

[Analysis: Another shoe drops in the White House’s burgeoning Russia scandal]

In the interview, Akhmetshin said he did not know how the Trump Tower meeting was set up. He said he had lunch with Veselnitskaya that day and she asked his advice on what to say at the session.

“She said, ‘Why don’t you come with me?’ I said, ‘really?’ We were having lunch a few blocks north of Trump Tower.“

He said that “as part of her work, with her clients” Veselnitskaya had found that an American hedge fund was violating Russian tax and securities law and that the fund “seemed linked to the [Democratic National Committee].” He said that Veselnitskaya “left a document behind” after the session.

“I was literally the only person wearing jeans and T-shirt” at the meeting, Akhmetshin said. “I was in New York on my own, I get a phone call from her. She said I need to talk to you about something. “

Trump Jr., has waved away concerns about the 30-minute session, which he agreed to because he was promised negative information about his father’s political opponent, Hillary Clinton. He was joined at the meeting by Donald Trump’s son-in-law Jared Kushner and Paul Manafort, then chairman of the Trump campaign.

[Analysis: Trump’s children become bigger liabilities for the White House, complicate damage-control efforts]

Trump Jr. has said that he did not receive the negative information on Clinton that he was promised by an acquaintance, Rob Goldstone, and that he did not know the people with whom he was meeting.

Goldstone, a British music publicist, told the Washington Post Friday that he had never met Veselnitskaya or her companions before the meeting and is not certain of their identities.

“I honestly paid no attention to any of them or their names — my job was to make sure they found the right security desk and signed in and found the elevator,” he wrote.

He referred all other questions to his attorney, Robert Gage, who did not return messages.

A spokesman for Manafort, Jason Maloni, declined to comment. A Kushner spokesman did not respond to requests for comment. In interviews this week, Veselnitskaya said Kushner and Manafort did not seem interested in the conversation and she insisted she was not representing the Kremlin at the session.

She and Akhmetshin were working at the time defending a Russian businessman from federal charges of money laundering in a suit that was settled early this year.

Akhmetshin was born in Russia, served in the military and told people he had worked in intelligence, according to one person who said he worked with Akhmetshin in the past but asked not to be identified because he was not authorized to speak about it.

Akhmetshin emphatically denied to The Washington Post that he ever worked as an intelligence agent though he did confirm that he served as an 18-year-old draftee for two years in a unit of the Soviet military that had responsibility for law enforcement issues as well as some counterintelligence matters.

He said that he became a U.S. citizen in 2009 and is also still a Russian citizen.

“I never worked for the Russian government. I served as a soldier, for two years, like tens of millions of Russian young men who were drafted. I am proud of my military service. At no time have I ever worked for Russian government or any of its agencies. I was not an intelligence officer. Never,” he said.

According to AP, Kremlin spokesman Dmitry Peskov told reporters that the Kremlin knows nothing about Akhmetshin.

Akhmetshin’s participation raises the level of the concern about the meeting. The top Democrat on the House Intelligence Committee said he was disturbed by the news.

“Today’s report that a former Russian counterintelligence officer was also present during the meeting with Donald Trump, Jr., Jared Kushner and Paul Manafort, if accurate, adds another deeply disturbing fact about this secret meeting,” Rep. Adam B. Schiff (D-Calif.) said in a statement.

“Donald Trump, Jr.’s denial of any such meetings, his misleading initial representation that it dealt only with adoptions — a statement evidently approved by the White House — and his later admission that the whole purpose of taking the meeting was to receive the support of the Russian government in the form of damaging information about Hillary Clinton paint a portrait of consistent dissembling and deceit when it comes to the campaign’s meetings with Russian officials and intermediaries. “

Alice Crites also contributed to this story.

7 Vital Elements of a Successful YouTube Video

Video Marketing,

YouTube is a marketer’s paradise.

The statistics are mind-blowing:

  • YouTube is the second most popular social networking site, with more than 1 billion monthly users.
  • In one month, 80 percent of people between the ages of 18 and 49 watch YouTube videos, meaning that there is a ready audience for your content.
  • Additionally, 60 percent prefer online video platforms to live TV, making YouTube one of the best marketing or advertising destinations.
  • Even better is the average amount of time your audience will spend on YouTube. On an average session, users spend about 40 minutes.
  • 300 hours of video is uploaded to YouTube every minute.
  • Millennials also spend a lot of their time on YouTube. Among millenials, YouTube accounts for two-thirds of the premium online video watched across devices.

Oh, and let’s not forget Google’s test leveraging YouTube videos in image search. It stands to reason Google will continue to find ways to test the integration one of its key assets.

It’s for all these reasons (and more) that YouTube is great for marketing.

Unfortunately, despite being exposed to this rich resource, some marketers have failed in YouTube marketing. So, in a bid to help, let’s look at the elements of a successful YouTube video.

Creating a YouTube Video

1. Branded Intro Footage

The importance of branding in marketing can never be overemphasized. Branding helps build loyalty.

Including branded info footage helps your loyal viewers to immediately recognize your work, hence not losing them to your competition.

Additionally, such branding is important for ensuring that your viewers remember the video, which is especially handy when they need to refer someone to it.

Even though they might forget the actual content and the name of the video, remembering your branded footage will help direct viewers to your channel.

2. An Attention-Grabbing Intro

Did you know that about 20 percent of people will leave after the first 10 seconds of your YouTube video? What’s even worse is that they might give you a thumbs down, and too many of that will only rid you of viewers.

So, what do you do?

It is all about the intro.

After including your branded intro footage, convince the viewer to keep watching. Clearly explain what they are about to see, and how that is of benefit to them.

If you’re showing them how to solve a problem, personalize it so that they feel that you have also been affected. This builds trust, and the feeling that the solution is valuable.

3. Background Music

Background Music

Should you include background music? After all, people are only interested in what you’re saying.

However, thanks to technology, we get bored. Fast.

There’s nothing more boring than a boring YouTube video. So you need something to keep your viewers interested.

Including background music to your video not only grabs attention instantly, but sets the mood for the viewing session, establishing an emotional connection. In addition, music drives the pace of the video, while a great soundtrack only gives viewers one more reason to share the video.

As you do this, however, be careful of two things:

  • That the music evokes the desired emotions and aura.
  • That you are legally allowed to use the music in your video.

4. Being Clearly Audible

Unfortunately, a great intro and nice background music can’t help if you aren’t clearly audible. Remember, the ultimate goal is for your audience to understand what you are putting across. If your video is just a pictorial illustration, then loud background music suffices.

On the other hand, if your video includes an oral presentation, then make sure you can be heard above the background music.

5. Brevity

Well, maybe not that short. That video has 1.9 million views. Clearly, short videos rule.

With YouTube allowing users to search for videos based on duration, among other filters, we clearly can’t ignore the importance of video length in YouTube.

6. Customized Experiences

Tap into micro-moments — times when people need to know, go, do, or buy something and turn to the closest device. Use data to give people what they want, when they want it.

This can take many forms. Consider establishing a connection between events on TV or the excitement around big moments in pop culture, politics, sports, tech and more. Another option is to leverage data to deliver personalized video content.

To get started with this process:

Google Trends

  • Visit Google Trends to help validate the increasing demand or topic.
  • Learn what people are searching for and tailor your videos to fit into existing conversations. A keyword research tool like keywordtool.io/youtube can help you narrow in on the right keyword targets.
  • Next, this free Chrome plugin from vidIQ will provide you with valuable competitive data for current ads that are going viral including: tags, social shares, average watch time, velocity, and more.
  • Lastly, once the video is created, leverage YouTube Analytics to answer “who is actually watching” and “what they are truly interested in”.

7. A Call to Action

As mentioned earlier, YouTube viewers are short on time. After all, there is too much content to view in one day. They have jobs and lives (presumably).

Consequently, you need to be creative about how you include your call to action because your audience will start to disappear over the length of your video.

Engagement significantly drops off after two minutes. This means, particularly for long videos, that you should not place your CTA at the end. Instead, consider clickable annotations that appear in the first few seconds of the video.

Bonus Tip: If you’re looking to grow your YouTube subscriber base, add the following parameter to your url: ?sub_confirmation=1. Here’s an example: https://www.youtube.com/user/jonleeclark?sub_confirmation=1. You’ll get a nice little popup prompting the user to subscribe.

Youtube Subscribe

The Way Forward

Reportedly, YouTube converts more customers than any other social site. This means that a poor performance on the site has a significant negative effect on your sales.

To improve performance, hence amass more in sales, you ought to perk up your videos by including branded intro footage, a great intro, background music, be audible, make short videos and lastly, have a wittily-placed CTA.

Image Credits

In-post images 1 2: Pexels

Screenshots taken by author, July 2017

Report: Are super-short video ads stifling creativity?

Video Marketing,

Dive Brief:

  • Agency creative executives think the trend toward creating video ads shorter than traditional formats like the 30-second spot is making it harder to tell a proper story or make an emotional connection with viewers, and that some of the pressure coming from Silicon Valley and social media platforms to truncate ads is hampering creativity, according to a report in Business Insider 
  • Other issues cited with super-short video ads suggest that they don’t easily fit easily into existing ad space and also make pricing difficult (a six-second spot being just one-fifth the length of a 30-second spot, for example).
  • Creative executives added that production costs aren’t much cheaper for shorter ads. Overall, there is a sense that major digital platforms like Facebook and Snapchat are dictating ad length to the advertising industry and forcing it to experiment « on clients’ dime, » Jeff Stamp, deputy chief creative officer for GreyNY, told Business Insider.

Dive Insight:

The frustration of creative executives with the trend toward super-short video ads is the latest indicator that agencies continue to face challenges in adjusting to the demands of digital marketing, and especially changing norms from what has been a steady comfort zone since the early days of TV — in this case, the standard 30- and 60-second video spots. Agencies likely feel particularly torn about the issue, as there is increasing pressure to create more emotionally-resonant, authentic-feeling marketing, which might be more difficult to do under ever-tighter time constraints.  

Stepping away from agency opinion, some video marketers might push back against the viewpoints in the Business Insider report. Super-short spots are valued in for being a snappy way to immediately draw interest and encourage further engagement on platforms like Snapchat, where users can swipe up on ads to access more robust, longer-form content. Creative execs’ complaints about digital platforms dictating ad length might also discount actual consumer viewing habits, especially as mobile commands more attention and plays a greater role in marketing. 

« Super short videos have disrupted the world of video marketing and will continue to play a pivotal role throughout 2017, » Jaclyn Rose, digital marketing lead at G2 Crowd, previously told Marketing Dive. « The 10-seconds-or-less video format has capitalized on today’s increasingly short attention spans. It’s the hook, the foot-in-the-door, the branding and awareness play that will turn video viewers into interested buyers. »

One on One: Rethinking Video’s Place in Marketing

Video Marketing, , , ,
July 13, 2017

Chris Savage dives in on the opportunities that lie in video’s future, and what marketers can do differently now

In their need to stay current, marketers can sometimes fail to fully leverage the capabilities of a channel or format. This is often the case in video.

Marketers are so enamored with the medium that they may be inadvertently nullifying its potential by not using the right considerations in the formation of their video strategy. For example, a video that is successful at branding and increasing awareness at the very top of the funnel may not be nearly as powerful later in the buyer journey. Indeed, video may not even make sense as a means to acquire new customers; it’s arguably a more valuable channel to engage customers late in their journey, or even after purchase.

Here, Wistia’s co-founder and CEO Chris Savage discusses some video strategy from a business perspective, and how marketers can reframe video for the most impact possible.

GRX Marketing and Creative Pharmacist Announce Partnership on Video Marketing Services

Video Marketing, , , ,

WEST DES MOINES, Iowa–(BUSINESS WIRE)–GRX Marketing and Creative Pharmacist announce they have formed an
exclusive partnership. The partnership aims to bring a new video
marketing service for independent pharmacy owners to utilize on their
digital media platforms. GRX Marketing is a leading provider of
customized marketing solutions to independents, and Creative Pharmacist
are pioneers in the industry in providing clinical pharmacy solutions
for this market.

Video has gained popularity in marketing to consumers, and become a
viable way for businesses not only to sell, but educate consumers as
well. According to Animoto, 95% of viewers retain a message they watch
compared to only 10% seeing it in text.

Through this partnership, independent pharmacy owners can receive
high-quality, educational videos, created by the Creative Pharmacist
team, to market their services via social media, on their website, or
through email campaigns. « In today’s landscape, utilizing video
marketing within the pharmacy’s social media and web campaigns is
vital, » said David Pope, PharmD, CDE, Chief of Innovation at Creative
Pharmacist. « The combination of our technology and targeted videos with
the expertise of the team at GRX Marketing will be a powerful resource
for pharmacies looking to take the next step in their marketing efforts. »

GRX Marketing will execute the marketing of the videos, on the various
platforms on the owner’s behalf, allowing them to easily promote their
services without the burden of writing, creating and marketing the
videos. ‘We are thrilled with to team up with Creative Pharmacist, as we
are always looking for new, initiative ways for our clients to promote
their services, and this partnership provides that unique opportunity,”
states Nicolle McClure, President of GRX Marketing.

GRX Marketing, part of GRX Holdings, LLC is in West Des Moines, IA. The
company is also the single overall owner of 20 independent pharmacy
locations in the central Iowa area. For more information about GRX
Marketing, visit www.pharmacymarketing.com.

Creative Pharmacist was co-founded by a community pharmacist and a
technology expert in 2008, Creative Pharmacist, developer of the STRAND®
clinical platform, is the U.S. market leader in helping pharmacists
launch clinical services within their community. They support community
pharmacists across the country in engaging patients with chronic
disease, such as diabetes, through STRAND®, a wide-reaching
intervention, documentation, and education platform capable of
developing the new Pharmacist eCare plan. Their mission is to transform
the community pharmacy marketplace by inspiring and empowering
pharmacists to engage clinical pharmacy practice to improve both the
health of their business and the health of their patients. For more
information, please visit: www.creativepharmacist.com.

Overnight Energy: Trump, Macron fail to break climate deadlock

Video Marketing, , , ,

‘AU REVOIR’ TO A CLIMATE BREAKTHROUGH: President Trump and France President Emmanuel Macron discussed the Paris climate deal during a bilateral meeting in the French capital Thursday, but did not move any closer to a consensus on the issue.

Macron has been among the most vocal critics of Trump’s decision to pull the U.S. out of the climate accord, and pledged to press Trump on the issue during their meeting in Paris this week.

But, Macron reported during a joint press conference on Thursday, « there is nothing new and unprecedented » on the issue.

« Something could happen with respect to the Paris accord. We’ll see what happens, » Trump said, though he often uses a similar answer when he doesn’t want to commit to a particular policy position.

« But we’ll talk about that in the coming period of time. If it happens, that will be wonderful. If it doesn’t that’s ok, too. »

Macron said he would « leave the United States to work on its road map » when it comes to energy and environment policies.

But he said the stark disagreement on climate change wouldn’t affect work between the U.S. and France on issues like terrorism and the Middle East.

« Here we know what our disagreements are — we have expressed them on a number of occasions — but I think it is important that we can continue to talk about it, » Macron said of the Paris deal.

« Should it have an impact on discussions we’re having on all the other topics? Absolutely not. »

Read more here.

 

Trump revives 2016 energy fight:  On his way to Paris on Wednesday, Trump used an Air Force One discussion with reporters to launch another attack on his 2016 foe Hillary ClintonHillary Rodham ClintonTrump Jr. pitch was part of broad Russian effort Lynch distances herself from Russian lawyer after Trump attack Overnight Cybersecurity: Trump dodges on Putin hacking denial | Senate panel wants Trump Jr. to testify | House approves cyber amendments to defense bill MORE‘s energy agenda.

The president said the country’s oil and natural gas surge is a geopolitical advantage over Russia, and he claimed « your energy prices right now would be double » if Clinton had won last November’s election instead of him.

« I’m a tremendous fracker, coal, natural gas, alternate energy, wind — everything, right? » Trump said, according to a transcript of the interaction released Thursday. « But I’m going to produce much, much more energy than anyone else who was ever running for office. Ever. »

Trump also said he was « not joking » about his plan, floated last month, to put solar panels on a wall along the U.S.-Mexico border.

« There is a chance that we can do a solar wall, » Trump said. « We have major companies looking at that. »

Read more about the solar wall here, and the Clinton answer here.

 

EPA METHANE RULE BACK ON ICE: The Environmental Protection Agency (EPA) can once again pause the Obama administration’s methane rule, if only briefly.

The Court of Appeals for the District of Columbia Circuit Thursday ordered that its decision last week rejecting the EPA’s delay of the regulation could itself be delayed for 14 days while the Trump administration considers whether to appeal the ruling.

The court wrote in a brief order that putting the rule on hold « for longer would hand the agency, in all practical effect, the very delay in implementation this panel determined to be » illegal.

The same court had ruled July 3 that the EPA overstepped its authority under the Clean Air Act when it put a 90-day pause on the Obama administration’s rule limiting methane emissions from oil and gas drilling operations.

The judges said their ruling would take effect immediately, meaning the EPA had to start enforcing the regulation.

Justice Department attorneys asked this week for the court to hold off on enforcing its ruling for 52 days, which they said is standard in D.C. Circuit Court cases.

The Thursday order means the EPA can once again stop enforcing the methane rule. But without further court action, the agency would have to start enforcing it.

Read more here.

 

ZINKE LETS TWO MONUMENTS STAY: Interior Secretary Ryan Zinke wants President Trump to keep two national monument designations without any changes.

While Zinke’s recommendation doesn’t necessarily mean Trump won’t try to change the protections, the conclusions for Idaho’s Craters of the Moon and Washington’s Hanford Reach mean they are likely safe.

The Thursday announcement came amid a wide-ranging review by Zinke of more than two-dozen national monuments designated over the last two decades. Trump may try to eliminate some of the monuments, though conservationists say he does not have the authority to do that.

« When the President and I began the monument review process we absolutely realized that not all monuments are the same and that not all monuments would require modifications, » Zinke said in a statement.

Read more here.

 

ON TAP FRIDAY:

The House Natural Resources Committee’s federal land subpanel will hold a hearing on four proposed bills in its jurisdiction.

 

AROUND THE WEB:

Ralph Northam, the Democratic candidate for governor of Virginia, signaled support for the controversial Atlantic Coast pipeline, Southside Daily reports.

California Gov. Jerry Brown (D) testified Thursday in dire tones at a state Senate hearing, urging lawmakers to vote for a bill to extend a cap-and-trade program, the Los Angeles Times reports.

The Minneapolis Star Tribune examines one Democrat’s effort to balance climate change and his district’s mining industry. (A story on which we have many thoughts.)

 

IN CASE YOU MISSED IT:

Check out Thursday’s stories …

-House defeats amendment to strip climate study from defense bill

-Trump: Not joking about solar wall

-Trump: Russia knows ‘I’m going to produce much more energy’ than Clinton would have

-Court lets EPA put drilling pollution rule on hold

-Trump, Macron fail to break deadlock on Paris climate deal

-2 national monuments safe from Trump administration’s review

-Trump admin approves oil company’s Arctic drilling plan

-Trump set for climate confrontation in Paris

 

Please send tips and comments to Timothy Cama, tcama@thehill.com and Devin Henry dhenry@thehill.com. Follow us on Twitter: @Timothy_Cama, @dhenry, @thehill