Archives par mot-clé : video

How Women Focussed Digital Media Startup POPxo Amassed 9.5 Mn Unique Users By Answering ‘What Indian …

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The Trump administration is using Obamacare marketing dollars to attack Obamacare

President Trump keeps saying Obamacare will fail on its own. So why is his administration trying so hard to kill it?

The latest effort was uncovered by the Daily Beast website, which reported Thursday that Trump’s Department of Health and Human Services was dipping into its “consumer information and outreach” budget — money Congress provided to encourage people to obtain insurance through Obamacare — to produce nearly two dozen YouTube videos blasting the law as burdensome and harmful.

That’s certainly a novel interpretation of “outreach.” Worse, the Affordable Care Act isn’t necessarily to blame for the sometimes heartrending problems cited by the consumers in the videos. For example, one person complained about potentially staggering out-of-pocket costs he thought he faced, unaware that the healthcare law caps them at a far lower level. Another said the act’s Medicaid expansion steered money to “able-bodied adults” at the expense of her special-needs son, when the real cause of her son’s benefit cuts was the huge budget deficit in her home state of Illinois.

Sadly, using Obamacare marketing dollars to make what amounts to a series of Obamacare attack ads is no more cynical than the refusal by the administration and the GOP-controlled Congress to repay insurers for the roughly $7 billion in subsidies the law requires them to provide — at the federal government’s expense — to help low-income Americans with their out-of-pocket healthcare costs. Or the Internal Revenue Service making it easier to evade the act’s requirement that adult Americans obtain coverage, thereby inviting younger, healthier people to go uninsured. Insurers say those two steps alone are driving up premiums and reducing competition in the market for people not covered by a large employer’s health plan.

11 Cost-Effective Live Video Marketing Ideas


Buzzfeed’s « Watermelon Explosion » video introduced a new era of live video marketing, with 800,000 viewers tuning in PHOTO: Buzzfeed

The emergence of live video features on Facebook, YouTube, Instagram and Twitter has changed the face of content marketing.

But before we delve into the best ways to leverage a live stream, let’s take a look at why live video marketing is causing such a fuss. 

Live Video Marketing: What’s All The Fuss?

A live video is not like a pre-recorded video. By going live, a brand can broadcast its personality with a raw, visceral and authentic edge that other content marketing mediums just can’t match.

The unique benefits of live video aren’t just theoretical though. A recent study (granted, by Livestream) showed live video is more appealing to brand audiences, as 80 percent would rather watch a brand’s live video rather than read their latest blog post, while 82 percent prefer live video from a brand to social media posts.

Many brands hesitate to take advantage of this medium under the impression that to execute a live video stream well, you need lots of planning, equipment and something extremely interesting to showcase. That’s not exactly the case.

11 Cost Effective Live Stream Ideas

If you’re on a budget or in an industry that doesn’t immediately seem interesting, here are some cost effective ideas to bolster your live video marketing campaigns.

1. QA and AMA Sessions

If your audience has questions, you can now answer them live in front of the camera.

Gary Vaynerchuk, CEO of New York City-based Vaynermedia, regularly hosts his show, “Ask Gary Vee” on Facebook Live and Instagram Live. Some episodes gather over 450,000 viewers.

He invites viewers to comment on the live stream with their phone numbers before calling a handful one at a time to answer their burning questions live for all to hear and see.

2. Debates

A spirited debate has always been a great way to draw a crowd.

Italian women’s magazine Grazia leveraged the buzz around Brexit by hosting and live streaming a roundtable debate regarding the UK’s move away from the European Union.

While international politics may not be relevant to your audience, you can always gather a few thought leaders from your industry to discuss whichever topic would resonate with your viewers.

3. Behind-The-Scenes Tours

Your audience regularly sees the front-facing components of your business — but they never get to peek behind the curtains.

With a live video stream, you can give your audience a tour of your offices, factories or anywhere else that’s not typically seen by outsiders. NBC succeeded with this strategy when it sent anchor Lester Holt onto Facebook Live to showcase its new studio.

4. Product Unboxings and Demos

Unboxing videos are extremely popular, with many simple unboxing videos attracting tens of millions of views on YouTube.

By extension, your audience will likely be interested in tuning into a live stream where you unbox your latest product or a popular gadget that they’ve been looking forward to trying.

5. Interviews

Your brand could be the go-to source for interviews with thought leaders in your industry.

You can start by interviewing your CEO and other executives before putting other relevant personalities in front of the camera. Buzzfeed ran with this idea and managed to get an interview with Barack Obama back in 2016, streaming the interview live via Facebook and YouTube.

6. News Snippets

If your industry is constantly popping with news, you can become the go-to niche news source.

A 24-hour stream is ambitious to say the least, but you could certainly go live at regular intervals in order to give people a quick update. The popular technology news network, TwiT regularly goes live on YouTube to break news and discuss trends in the tech scene.

7. How-To Videos

Being a source of entertainment and education at the same time is powerful. If somebody in your company can jump in front of a camera and show an audience how to do something practical for the sake of their business or personal life — they should.

Martha Stewart’s ongoing Facebook Live streamed cooking show has done wonders for her brand, with some episodes bringing in over 57,000 viewers.

8. Announcements

Got a new product or service to announce? A press release is OK, but a live video unveiling is approximately a million times better.

You can build up to the live stream by alerting your audience to a new and exciting announcement coming their way, teasing the date and time. It’s a great way to build buzz and gather a live audience at the same time. After the announcement, you can open up the floor for questions.

Italian Soccer club Juventus recently used Facebook Live to announce the signing of Douglas Costa, a high profile player. The video, which showed him landing in Turin, Italy, attracted over 570,000 viewers.

9. Event Coverage

Hosting an event? That provides the perfect excuse to go live before, during and after the occasion.

For example, Cisco Live 2017 — which attracted over 27,000 attendees and 42,000 Facebook Live viewers — was streamed live from beginning to end via both Facebook and Twitter. Their stream was impressively professional, but yours doesn’t have to be. Even a simple stream of the main stage during the event would bring in some viewers.

10. Fun Challenges

Good old fashioned entertainment is also a great way to attract live viewers.

BuzzFeed’s watermelon video was one of the earliest brand uses of Facebook Live. The 45-minute video centered entirely on two people taking turns putting elastic bands around a watermelon, just to see how many it would take before it exploded. The suspense and resulting watermelon explosion was enough to draw in 800,000 viewers.

11 . Nothing in Particular

It turns out live streaming nothing in particular is surprisingly effective.

Live streams set up at busy intersections and above large puddles gathered over 2,200 live viewers. Nobody quite understands why these seemingly mundane live streams perform so well. Maybe it’s the people-watching element involved, or simply the comfort of an unproduced, authentic glimpse of the world.

Whatever the reason, you might want to consider setting up a live stream of your retail outlet or staff lounge.

Be Part of the Content Marketing Revolution

Going live is still a relatively avant-garde marketing tactic — but live video marketing is undoubtedly driving content marketing into the future. Use any of the ideas above as a starting point to dip your toes in the live video marketing waters. 

Have a live video marketing idea of your own? Share in the comments below.

Minneapolis chief resigns after shooting of Australian woman

Minneapolis police Chief Janee Harteau says she is « willing to step aside to let a fresh set of leadership eyes » be in charge of the department, which has been criticized in the wake of last weekend’s fatal police shooting of an unarmed Australian woman who had called 911.

Harteau’s resignation Friday came at the request of Mayor Betsy Hodges, who said she lost confidence in the chief’s « ability to lead us further. » She said she asked Harteau to step down after assessing where the department needs to go.

« For us to continue to transform policing — and community trust in policing — we need new leadership at MPD, » Hodges said.

Harteau, who worked her way up from the bottom of the department to become the city’s first female, first openly gay and first Native American police chief, said Friday that she was proud of the work she accomplished and honored to serve as chief. But she said the shooting of 40-year-old Justine Damond by one of her officers and other incidents « have caused me to engage in deep reflection. »

The chief, who once successfully filed a discrimination and sexual harassment complaint against the police force along with her partner, said she must « put the communities we serve first » despite the department’s accomplishments under her leadership.

Harteau was out of the city on personal time for nearly a week following last Saturday’s shooting of Damond, a life coach and bride-to-be who was killed by an officer responding to her 911 call of a possible rape.

The state is investigating the shooting. In her first remarks on the case Thursday when she returned to work, Harteau defended the training of Mohamed Noor, the Somali-American officer who shot Damond, but was sharply critical of him.

Still, some City Council members called for a change in leadership.

Linea Palmisano, who represents the ward where Damond died, told fellow council members that she was « done with image control and crisis management » and that it’s « time for action. » After Harteau’s resignation, Palmisano said she looks forward to the start of changes that she feels the department needs to make.

Shortly after the announcement, Hodges nominated Assistant Chief Medaria Arradondo to be the next chief. Nicknamed « Rondo, » he served as the department’s public face after Damond’s shooting while Harteau was out of town. Arradondo, who is African-American, has been with the department since 1989.

Later Friday, Hodges called a news conference at City Hall to elaborate on Harteau’s departure, but she was interrupted by a few dozen protesters who entered the room and demanded that she resign, too. They chanted « Bye-bye Betsy » while waving signs that said « Messy Betsy » and « You are next. » Hodges eventually walked out as they surrounded her at the podium, but she returned later to take questions from reporters.

She said she understands and shares the public’s frustrations, but « I will not be resigning. »

Harteau, who started as a beat cop in 1987 at age 22 and was appointed chief in 2012, had become a political liability for Hodges, who faces several challengers in a tough re-election fight.

Their relationship was strained, particularly after the fatal shooting of 24-year-old Jamar Clark during a confrontation with two white police officers in 2015. The black man’s death, amid heightened tensions around the U.S., sparked protests citywide that included an 18-day occupation outside the police station on the city’s north side. A U.S. Department of Justice review faulted poor communications between the mayor and chief.

Harteau and Hodges clashed again in April when Hodges blocked Harteau’s promotion of Lt. John Delmonico to lead the Fourth Precinct, after the chief had already made the public announcement. Delmonico had been a critic of the mayor when he headed the police union.

And it didn’t help that Harteau was out of town when Damond was killed. Harteau, who said she was backpacking in an area with limited cellphone reception, told reporters Thursday that it would have been « challenging » to return but that she had kept in touch with her command staff.

Police union president Bob Kroll said Harteau’s resignation is a much-needed change for the department and that she handled Damond’s shooting poorly. He said after being gone for days, she returned and « basically throws the whole department under the bus. »

He said he agrees with protesters that Hodges should be next to go, adding that the move against the chief was a political one for Hodges.

The mayor rejected that notion, saying she made the decision because she’s making the city a priority.

Harteau and her longtime patrol partner, Holly Keegel, were featured in a 1990 episode of the reality TV series « Cops. » The partners endured years of harassment from some male colleagues, and it escalated to the point where they felt endangered because they weren’t getting help when they would call for backup. The Minnesota Department of Human Rights upheld their discrimination and sexual harassment complaint, which led to discipline against some officers and changes in training.

Harteau and Keegel got married in 2013 after gay marriage became legal in Minnesota. Harteau told the Star Tribune a year later that they had separated amid the strains of her being chief.

The chief was honored as grand marshal of the city’s annual Pride Parade three years ago. But in June, organizers asked law enforcement to minimize their participation due to tensions over a suburban Minneapolis police officer’s recent acquittal in last summer’s fatal shooting of black motorist Philando Castile.

Harteau said she was « beyond disappointed » that she was not consulted beforehand, but later persuaded organizers to welcome LGBT officers after all.

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Associated Press writer Kyle Potter contributed from St. Paul, Minnesota.

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Sean Spicer Resigns as White House Press Secretary

“I think there’s been, at times, a disconnect between the way we see the president and how much we love the president and the way some of you perhaps see the president,” Mr. Scaramucci said during a news conference that kicked off with his announcement of Ms. Sanders’s new job.

Photo

Anthony Scaramucci at Trump Tower last year. Mr. Scaramucci, who founded the global investment firm SkyBridge Capital and is a Fox News contributor, is known for his spirited on-air defense of President Trump.

Credit
Sam Hodgson for The New York Times

“I certainly see the American people probably see the president the way I do,” he added, contradicting a raft of recent polls showing Mr. Trump’s approval rating below 40 percent nationally. “But we want to get that message out there.”

In a statement on Friday night, Mr. Trump said, “Anthony is a person I have great respect for,” and went on to describe the problem he hopes he will solve. “We have accomplished so much, and we are being given credit for so little,” he said. “The good news is the people get it, even if the media doesn’t.”

In a tweet late Friday, Mr. Trump also called Mr. Spicer “a wonderful person who took tremendous abuse from the Fake News Media – but his future is bright!”

Mr. Spicer’s departure ends an excruciating saga even for a highly factionalized White House riven with intrigue. He had hoped to last a year as press secretary. He quit after six months and a day.

A former spokesman and strategist for the Republican National Committee, Mr. Spicer was a frequent target of the president’s ire during the first few months of the administration. He attained a notoriety unusual for a presidential spokesman, his combative style spawning a caricature on “Saturday Night Live.”

Mr. Trump expressed gratitude for Mr. Spicer’s service in a statement and predicted that Mr. Spicer will succeed in the future. “Just look at his great television ratings,” he said.

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The resignation is a blow to the embattled White House chief of staff, Reince Priebus, the former Republican National Committee chairman who brought Mr. Spicer into the West Wing despite skepticism from Mr. Trump, who initially questioned his loyalty. Mr. Scaramucci described his relationship with Mr. Priebus as a brotherly one where they “rough each other up,” and he called Mr. Priebus a “good friend.”

Graphic

All Joking Aside, Here’s How Sean Spicer Shook Up the White House Press Briefing

Mr. Spicer typically calls on media organizations outside the mainstream before getting to more traditional news outlets.


During the transition, Mr. Trump had planned to appoint Mr. Scaramucci, 52, a Harvard Law School graduate, as the director of his office of public liaison, but the offer was revoked at the request of Mr. Priebus, who had concerns about Mr. Scaramucci’s overseas investments. An aide to Mr. Priebus said he had not blocked it, but merely tried to slow it down.

Mr. Scaramucci’s appointment came two months after the previous communications director, Mike Dubke, stepped down as the official in charge of Mr. Trump’s messaging. The eventual appointment of Mr. Scaramucci was backed by the president’s daughter Ivanka, Mr. Kushner and the commerce secretary, Wilbur Ross, officials said.

Mr. Kushner has grown increasingly critical of both Mr. Spicer and Mr. Priebus, whom he regards as party establishment figures who operate out of self-interest. He also supported Mr. Trump’s decision to supplant Marc E. Kasowitz as his lead attorney on matters pertaining to Russia, according to people familiar with the situation.

Mr. Priebus and Stephen K. Bannon, the president’s chief strategist, both strongly opposed the appointment of Mr. Scaramucci — in large part because he enjoys an easy banter and direct line to Mr. Trump, potentially threatening their positions, four people briefed on the discussions said. People close to both men insisted they had not opposed the move by the president.

Mr. Trump, aggravated by their opposition, dressed the pair down in a testy Oval Office exchange around the time he decided to offer Mr. Scaramucci — known in Trump’s circle as “The Mooch” — the job.

The president, according to three people with knowledge of the situation, said one of the reasons he hired Mr. Scaramucci was to cut down on anonymous leaking — and took a swipe at his two advisers.

He asked them how the leaks were happening, according to a person familiar with the discussions, and called Mr. Spicer a “good guy” who leaks only when told to by Mr. Priebus.


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Mr. Scaramucci met with Mr. Priebus on Friday, according to a West Wing official, and the two agreed to work together. When the pair joined Mr. Spicer in the second-floor office of the press secretary in a show of unity, applause could be heard echoing down the hallway.

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But senior officials, including Ms. Sanders, were said to be stunned by the sudden shuffle.

While Ms. Sanders will preside at the daily briefing most days, Mr. Trump has told his advisers he is open to rotating new people into the slot. He is said to be especially high on Sebastian Gorka, a blustery foreign policy official who has been accused of having ties to far-right groups in Europe.

During the transition, Mr. Priebus and Mr. Spicer stocked the press shop with their associates from the Republican National Committee, rankling Trump campaign loyalists who reminded the president that Mr. Priebus had suggested he drop out of the race after an “Access Hollywood” tape of Mr. Trump’s comments about women became public.

Mr. Priebus urged Mr. Trump to hire Mr. Spicer and another lieutenant, Katie Walsh, as deputy chief of staff. But Ms. Walsh left the White House after a short time when Mr. Kushner and other West Wing officials forced her out, without Mr. Priebus objecting.

Mr. Trump and Mr. Spicer did not have a close relationship, but the two spent hours together and Mr. Trump said he felt sorry for the ridicule his press secretary received because of his portrayal on “Saturday Night Live.” He repeatedly told aides to convey to Mr. Spicer that he wanted him to stay.

But by the six-month mark of Mr. Trump’s presidency, both men had had enough of each other.

In recent weeks, Mr. Trump had told people that Mr. Spicer was no longer “tough,” one of the harshest insults he can level. And Mr. Spicer told friends he was tired of being blindsided by Mr. Trump, and weary of Mr. Trump’s constant criticism. He instituted the highly contentious practice of holding off-camera briefings, less so to snub reporters than to avoid Mr. Trump’s critiques of his performance, according to one of Mr. Spicer’s friends.

The end came in operatic fashion, befitting Mr. Scaramucci’s namesake — a stock character in Italian musical theater. As Mr. Scaramucci made his big entrance, Mr. Spicer exited quietly, disheartened that the president never quite appreciated his performance.


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The rise of movies about boys with good playlists

On February 3rd, The Fault in Our Stars’ romantic lead Ansel Elgort released his debut music video. It was for a song he wrote and produced, called “Thief.” In the video, he wears a leather duster and no shirt as he sings to his real-life girlfriend, Violetta Komyshan, “Call me a thief / There’s been a robbery / I left with her heart.”

This song and neon-tinged video was a viral hit the day it came out — and that day only. It was the rare example of bad songwriting, illogical performance, and embarrassing artistic failure that’s also seductively enjoyable in the same way that a gas station cinnamon roll seems delicious if you have nowhere to shop besides a gas station. You’d be forgiven, after two to 40 plays, for thinking the song might be okay. It’s easy to decide that the unendingly endearing Elgort should get some credit for trying. In an interview with Teen Vogue, he said his “character” in the video was inspired by Michael Jackson, David Bowie, Freddie Mercury, and also the rest of Queen. Sure, why not?


“Thief,” an ‘80s-inspired pop-rock song about being a thief and a romantic, came out in suspiciously close proximity to the first trailer for Edgar Wright’s romantic-heist movie Baby Driver, starring Ansel Elgort, various movie stars playing thieves, and the color magenta. But I think the urge to enjoy “Thief” is related to the urge to enjoy Baby Driver.

It’s related, more specifically, to the trend of male pastiche film directors marketing their movies with soundtracks that are essentially personal playlists. Those playlists aren’t necessarily relevant to the story, or organized for emotional effect. They’re simply filled with songs that fit the director’s personal definition of cool. Like any mixtape, they come with a tinge of vulnerability, but they’re bragging a bit, too: “Look at how deep my music knowledge goes!”

You could trace this idea to 2004, when the marketing for Zach Braff’s Garden State was shaped around its indie mixtape soundtrack. Braff made a show of handpicking the then-obscure songs for Garden State’s soundtrack, which won a Grammy, went platinum, and became so popular that it essentially gifted The Shins with their career. It’s even been credited with bringing indie rock into the mainstream for the first time. This is different than a karaoke film like Pitch Perfect or Sing!, which use popular songs to give audiences a jolt of fun and recognition. The promotion and conversation around Garden State included the soundtrack as part of Braff’s highly personal vision, not the contribution of a separate music department. Liking the soundtrack meant you “get” the guy behind a beloved movie.

The shift in thinking around soundtracks as personal playlists turned the vaguely uncool habit of buying and listening to movie soundtracks on its head. Fans of Garden State were buying into a personalized playlist assembled by an artist with a growing cult of personality. It’s intimate and appealing, like watching Elgort awkwardly serenade his high school sweetheart.

Baby Driver’s basic conceit is that a talented getaway driver (Ansel Elgort) doesn’t actually want to be a getaway driver, and he loves music. He loves it so much that he owns about a dozen different iPods for different “moods,” and he can only pull off a heist if he has the right song queued up. That’s not a bad idea for a film, but it is a transparent one. It serves as a plot-legitimated excuse for Shaun of the Dead and Hot Fuzz writer-director Edgar Wright — who has a cult persona among certain demographics who love big, fun movies about boys in wild scenarios — to make his personal playlist public.

The act of sharing a playlist with the world is unique to the streaming age. Even 10 years ago, playlists were collections of hoarded music, and mixtapes were destined, at most, to circulate among a small circle of friends. Or, alternately, they were curated gifts for specific individuals — a romantic, embarrassing, private pursuit. People have always used evidence of their musical taste to posture, but rarely as quickly and easily as they do when they tweet a Spotify or SoundCloud link to all the stuff they hope defines their personality. With playlist movies, the soundtrack serves the same function, on top of (or arguably, instead of) the function of choreographing a film’s narrative arc, or filling out its world.

I’m not here to make anyone feel guilty for enjoying those playlists, as you can and should take your kicks where they come. But I do want to figure out why audiences have deemed it fun for a movie experience to involve compulsory mental compliments to a quirky male director for being cool enough to like James Brown and Beck, and omnivorous enough to also have a soft spot for Myspace pop star Sky Ferreira and one ‘60s soul classic.

This is the same trick writer and director James Gunn pulled with Guardians of the Galaxy in 2014, and then doubled down on with this spring’s sequel. These films are marketed in a way that implies moviegoers are getting something extra, something they couldn’t get on their own, as if you couldn’t just dig through your dad’s vinyl or search “best of the [insert decade]” on Spotify. As if you don’t have taste.


Marvel Studios / Disney

In reality, it’s the major film studios that are getting a bonus. Guardians of the Galaxy: Awesome Mix Vol. 1, released in January 2015, was one of only eight albums from that year to go platinum. When Guardians of the Galaxy: Vol. 2 came out, it was, first of all, a movie called “Volume 2,” and second, marketed with a promotional Doritos bag that came with a flimsy tape deck and a headphone jack. Marvel fans waited online for the Doritos to go on sale for hours after Amazon promised they would be available, and spent the intervening time cursing into the abyss of Twitter. One official poster for the film was just Baby Groot holding up a copy of the tracklist. That soundtrack was available on a cassette tape and written up by Pitchfork. The vinyl edition of Baby Driver (Music from the Motion Picture) is currently sold out on Amazon.

Guardians of the Galaxy: Vol. 2 was ripped to shreds by dozens of outlets over Gunn and Disney’s bald-faced choice to center much of the story on the wordless, doe-eyed, “cute enough to slap on thousands of types of merchandise” Baby Groot. But it somehow survived criticism for the distracting integration of its overeager soundtrack, which included an Electric Light Orchestra intro sequence that was many, many minutes too long, and the same section of Looking Glass’ “Brandy (You’re a Fine Girl)” played half a dozen times. With a bigger budget than he had for the first film, and the freedom to ask for any track he wanted, Gunn even pulled the Sam Cooke all-time classic “Bring it On Home to Me” to back a painfully cheesy scene between Chris Pratt’s Star-Lord and Zoe Saldana’s Gamora.

It’s a good playlist, sure, but it doesn’t directly serve a movie that slaps genuinely fun action sequences next to half-assed attempts at sincerity. Throwing Sam Cooke into an awkwardly scripted intimate moment is sort of like walking into Saks Fifth Avenue while bleeding from the head: the context only makes your problem more obvious.

In the lead up to Vol. 2’s May release, Edgar Wright says he freaked out, worried that Guardians might steal some of his preferred songs. In an interview with The Frame, he recounted a conversation with James Gunn: “So I texted him and we had this funny text conversation… where I said: ‘Hey, man, I was just panicking that some of my Baby Driver songs are in Guardians 2.’” There have been plenty of summers when a song has appeared in multiple blockbusters that were in theaters at the same time, but here, where the music is supposedly so specific to the dude at the helm, it would feel inauthentic. Suddenly hit music isn’t a salable commodity, it’s the personal property of the men using it to bolster their personal cool.

David Leitch’s Atomic Blonde, out next week, has been marketed similarly. Another neon-tinged, ‘80s-inspired, slick confection from a buzzy young male pastiche director (this time starring Charlize Theron as a platinum-haired assassin), it debuted at SXSW — best known as the country’s most influential music festival. (It’s no coincidence that Baby Driver premiered there, too.) It’ll be surprising if the soundtrack takes off in the same way as either of these two films. It features some similar choices: Queen (like Baby Driver), Bowie (like Guardians of the Galaxy), and, uhh, Kanye West’s “Black Skinhead” (like DC’s Suicide Squad, which tried and failed to get the same musical attention as Marvel’s Guardians). Those crossovers may tie Atomic Blonde’s soundtrack into the hit playlists that preceded it, but they also make it feel less personal and specific to Leitch’s taste.

In Baby Driver’s case, hyping up a soundtrack of curated cool is a good way to mask the fact that the movie itself is not so novel or carefully thought-out. Every character in the film is barely sketched in — including Elgort as Baby, whose bobbing sidewalk dance routines don’t make him anything more complicated than “charming,” and whose desire to replace his dead mother with iPods is an almost offensive attempt at understanding grief.

Filmed in Atlanta, Baby Driver feels as though it’s set anywhere and nowhere. A movie that purports to be about music in some meaningful way has not even a winking knowledge of its setting’s outsized cultural importance. It dwells mainly in New York rock and California pop. The real Atlanta is the epicenter of trap, which is inarguably the dominant style of rap and probably the single largest influence on Top 40 music in the United States at the moment. Historically, it’s been a center of gospel, RB, and neo-soul. But Wright’s Atlanta is just a series of parking garages where Beach Boys, The Commodores, and Simon Garfunkel bounce off the walls. (To be fair, one track featuring Run The Jewels plays during the end credits.) In that sense, the soundtrack has some fidelity to the film’s protagonist, who is still wearing skinny jeans in 2017, and constantly leaves his sunglasses on indoors. He’s supposedly a boy with encyclopedic musical references and a good personality, but he’s actually oblivious to everything around him.

Much like Ansel Elgort’s music video for “Thief,” which is so easy to give some amount of credit to in recognition of its zeal and romanticism, and even more like a gas station cinnamon roll, which is so easy to enjoy in a gas station, Baby Driver is easy to like in the midst of summer blockbuster season. This time of year, between Transformers: The Last Knight and The Emoji Movie, even the slightest indication that a personal creative process happened in one individual’s brain is tempting to interpret as a triumph for art and the human spirit.

I don’t blame Wright for packaging his movie for success — starting the trailer with a spinning record player and welcoming fan art steeped in musical nostalgia. Nor do I really begrudge him getting away with it. At least, however imperfect Baby Driver is, and however uneven Guardians of the Galaxy: Vol. 2 was, there were fingerprints on them. Someone made you a mixtape, and that’s still intimate, even when it’s not. But how sustainable is this — men with identical taste, making mediocre movies, begging for love with a playlist from the heart?

Video Marketing Tips To Attract More Viewers And Boost Traffic

Video Marketing Tips To Attract More Viewers And Boost Traffic

Source: https://pixabay.com/en/technology-camera-sport-laptop-2125547/

One of the ways to attract the right audience is through video marketing. Research showed that video will gain 80 percent of the Internet traffic two years from now.

On mobile, 75 percent of web traffic will be video in 2020. And a significant number of people watch videos online.

Video trend is upward. As a marketer, you must know how to utilize it to keep an audience engaged.

In this list, take a look at some video marketing tips that ensure your audience will get much value of your video content.

Make attractive YouTube thumbnails

Thumbnails are small details of a video. However, they can still make or break your video’s chances of getting clicks.

They must attract people to click on it and stick around to watch the entire video.

One of the rules is to use the first 10 to 15 seconds of the video content. It means that the thumbnail has to pair with the start of your video to give the audience a seamless experience and avoid disorienting viewers.

If there’s an interesting image in the video, use it as a teaser. But make sure that it’s an actual frame from the video.

Then, use close-up faces of people. Research showed that people mimic emotional states and behavior of individuals that they engaged with positively.

Put human psychology to work and use close-ups from the content showcasing emotion.

Be consistent with your brand as video marketing is about building brand awareness. It means that you must use similar graphics or logo throughout your playlist.

Use compelling headlines

Having killer titles can boost a video’s appeal. People read headlines more than they read the body copy.

When writing compelling titles, make it memorable. It has to be catchy. To write a killer title, ensure to give the audience a promise of how watching the video can help solve a problem.

And make sure to use the right keywords related to your video content. Write different headlines before you pick one. As you have different titles, you can determine what works and what doesn’t.

Increase engagement with YouTube cards

YouTube announced it would eliminate annotations. The replacement is the YouTube card.

It’s less annoying than annotation. YouTube cards enhance videos on mobile and desktop.

Use it to promote other videos or send traffic to your other channel. You may also encourage donations to a non-profit organization.

Opt for polls as they can give you insights of what your audience wants to see or learn more.

Tag it

The tag is a way to describe your video. It’s a descriptive piece of text that enables YouTube to understand what it’s about. Now, if you have a multilingual market or trying to break a foreign market, make sure to translate tags into foreign languages. Use Google Translate for this goal.

Improve SEO with YouTube

Video marketing is another way to excel in search engine optimization. YouTube offers an excellent SEO potential.

To maximize its reach, optimize your video description. To make the most useful description, insert a link where you want to send your traffic at the top of the description.

Then, use target keywords, and they must show up in the first 25 words of the description. The main keyword should appear up to four times.

PM Video Battle: Ariel Premium Supply Versus Promotions Now

Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: We hear LeBron might be interested in coming to the Sixers. I guess that means there’s no room for me on the team.)

Last week, Ariel Premium Supply won, and now will face off against Promotions Now.

The winner will be decided by a simple poll. The poll will close the morning of Friday, July 28, the same day a new challenge will start.

Companies whose videos win for four weeks in a row will be retired to the Video Battle Hall of Fame and General Awesomeness, forever enshrined in internet glory.

Click here for prior video battles. Have a promotional product video you’d like to submit to PM’s Video Battle? Send suggestions to bmenapace@napco.com.

The Promo Marketing Video Battle is brought to you by SnugZ USA.

« Aqua Pearls Hot/Cold Packs – The Official Sponsor of Relief » by Ariel Premium Supply


« Vertex™ Revive Waist Pack – Fitness Exercise Promotional Products by Promotions Now » by Promotions Now




E


Brendan Menapace
Author’s page


Brendan Menapace is an assistant content editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.




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$(‘.napco-newsletters-2 input[type= »submit »]’).hide();

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5 Strategies To Growth-Hack Social Engagement

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There is more to a powerful social media strategy than posting content and hoping for the best. Take this approach, and you’ll be disappointed with the results more times than not. Instead, making noise on social media comes down to two things:

  • Posting compelling and unique content
  • Doing anything and everything you can to boost engagement

Related: 6 Small Differences Between Average Content Strategy and Genius Strategy

In short, you want to do more than simply share content with your audience. You want to take steps to boost engagement, as conversation is what will really push your brand forward. And that leads to an important question: What’s the best way to growth hack social engagement?

There’s no right or wrong answer, but there are definitely strategies that have proven more successful than others. Here are several to consider:

1. Get to the point.

Don’t beat around the bush with your audience members. Instead, tell them exactly what you want them to do. In a article in Inc., a social media influencer explained how he was able to increase engagement by (he says) 2,500 percent by doing nothing more than telling his audience what he wanted them to do.

Sometimes, it doesn’t take any special software to make major progress. All it takes is a change of direction in regard to how you communicate with your audience.

2. Use a call to action.

This may sound simple, but it’s something that many marketers overlook: a call to action. A CTA could be the difference between no engagement at all versus a powerful conversation. Using the right call to action reminds your audience members that they can do more than read your content. It shows the action you want them to take, such as sharing a thought or personal experience.

Get this: Adding a call to action to your Facebook page can increase your click-through rate by 285 percent.

Related: Why You Should Craft a Compelling Content Strategy for Your Small Business

3. Take advantage of social media plugins.

There are thousands upon thousands of WordPress plugins, many of which are designed specifically for social media marketing. By reviewing the many social media plugins for boosting engagement, you may find a handful that can be used to immediately generate more conversation among your readers.

4. Ask others for help.

Many marketers are spending more time and money on influencer marketing, as this has the potential to deliver an eleven times higher return on investment than more traditional forms of online marketing. While traditional influencer marketing is something to consider, here’s another idea: Ask people you already have a relationship with to strike up a conversation on your social media platforms.

For example, after you post a killer update, reach out to five people who you know would be willing to help promote it. You’ll find that once somebody starts the conversation, others are much more likely to jump in and share their own opinion.

To succeed with this growth hack, all you need is a couple of people who are willing to push the conversation in the right direction.

5. Remember that video marketing is key to your success.

Let’s assume for a second that you’re not achieving the engagement you were hoping for on Twitter, Facebook and Instagram. For one reason or another, your audience isn’t responding.

This can happen for many reasons. As you search for a cure, think about putting more time, money and resources into video marketing. Some audiences just respond better to video content. And, until you give this a try, you’ll never know exactly what it can do for your brand.

Remember that, on average, businesses are posting 18 videos per month. There’s a reason for this, and a lot of it has to do with engagement. People have fallen in love with watching videos online and sharing their feedback. By getting involved, you and your business could soon see a big boost in social media engagement.

Related: How to Make Room for Video in Your Content Strategy

Conclusion

So, there you have it. These are five of the best strategies to growth hack social engagement. The nice thing about these techniques is that they won’t eat up a lot of your time and money. All you need to do is adjust your approach in order to take advantage.

But, don’t assume that posting content is good enough. If you want to harness the true power of social media, you need to put more effort into boosting engagement.

Aj Agrawal

AJ Agrawal is the CEO and co-founder of Alumnify. an alumni-engagement platform.