Archives par mot-clé : video

How 3 pharma companies use video to power up their marketing

Video sells.

It outpaces all other forms of digital content, and it’s projected that
video will account for over
80 percent of all consumer internet traffic by 2021.

As global screen time increases, video has become a popular tool for
medical marketing. With the right strategy in place, your marketing team
can employ this format to tell stories and communicate messages in an
immediate, compelling manner.

Here are three pharmaceutical companies that have seen healthy returns with
their approach to digital video:

Aptamil: The gift of future health

Aptamil produces a range of baby milk and follow-on formulas, ensuring
infants get much-needed nutrients. However, what’s fantastic about its
marketing team’s approach is that they promote the Aptaclub community rather than
letting the product take center stage.

Any new or expectant parent knows that pregnancy, birth and neonatal care
are challenging but ultimately very rewarding, and there are a million
questions racing through a parent’s mind every step of the way.

Aptaclub has produced scores of videos offering valuable information and
tips, such as
How To Deal with Reflux in Babies. The emphasis is on creating a portal that keeps the target audience
engaged, building brand loyalty.

[FREE DOWNLOAD: The Power of Health Care Online Ratings and Reviews]

Roche: Future treatments for hemophilia

 

Animation can simplify complex messages, and this series of short videos
from Roche helps to explain hemophilia and how the company’s innovative
treatments can benefit those affected.

The slogan “Doing now what patients need next” appears at end of each
video, underlining Roche’s commitment to research and pioneering future
treatments.

Nivea Sun: You do, they follow

This video, created in association with Cancer Research UK, reminds parents
and guardians about the importance of teaching children how to apply
sunscreen. Emotions are at play, with several references to how children
look up to and learn from adults, reinforcing the need to encourage good
habits.

Jon Mowat runs the

UK video production company Hurricane
. Follow
@HurricaneMedia on Twitter, and connect with Jon on
LinkedIn.

(Image via)

Let Video Work For You

We’ve all heard the saying, ‘A picture is worth a thousand words’. Well, study after study has shown that consumers are more likely to share, comment, and ‘like” a picture if it’s in the form of video.

Video is the future of marketing. It’s really that simple. You see it everywhere – on TV, billboards, social media, text messages, and online advertisements. You can’t go on Facebook, Twitter, or pretty much any news site without being presented with a video of some kind. Seriously – it’s everywhere, and only looks to continue growing.

More businesses are launching video marketing campaigns and achieving success because of it. Here are some reason why video is becoming one of the most popular ways a business can connect with customers.

Video expresses ideas quickly – In case you haven’t noticed, we are in the midst of an attention-driven economy. The average attention span is only seven seconds. That means you only have a few seconds to grab the attention of a potential customer or it will immediately go out the window. The task of marketing your business in todays world is to communicate loads of information at lightning speed. Video is able to do this much more efficiently than text images. Research suggests that 90% of information transmitted to the brain is visual, and visuals are processed in the brain at 60,000 times the speed of text.

Video creates an emotional connection – Have you ever noticed that when someone smiles or cries in a movie, you find yourself making a similar expression? Your brain reacts with an emotional response that is similar to how you would feel in the situation. As humans, we are an emotional species and video engages these emotions in a way that text simply can’t. Videos engage multiple senses and play a huge role in our behavior and decision making.

Video is memorable – Human beings are visual creatures. The human brain is hardwired to process information in the form or stories. Therefore, people are much more likely to remember a video more than reading text. In one study, an impressive 80% of viewers recalled a video advertisement they had seen in the past 30 days. In todays fast-paced society, customers are now expecting video to explain an idea, showcase a product, or introduce them to a company.

Video triggers action – People are 10 times more likely to share, embed, and comment on a video as opposed to other types of media. A video is more likely to be watched if it has already been shared, commented on or liked by someone they know. Those who watch videos are also more likely to become a customer and purchase something than those who don’t.

Video can be easy to produce – It’’s never been easier to create videos of your own. Almost everyone has instant access to filming, editing and publishing videos. The major social networks such as Facebook, Twitter, Instagram, and LinkedIn have all made it easier to upload, view and share videos.

At the end of the day, businesses cannot ignore the value of video content. We live in a world where visuals do the talking. Whether you’re trying to teach something, sell something, align someone with your brand, or just create a bond, video is the way to go.

Sinead O’Connor Opens up About Mental Health in Emotional Video: “I’m All by Myself and There’s Absolutely Nobody …

Someone close to Sinead O’Connor recently reassured fans that the singer, 50, is “safe and not suicidal” after she posted a video about her mental health on Facebook, prompting many to believe that her life was potentially in danger. She said she posted the video because she is “one of millions” living with mental illness.

“I’m now living in the Travelodge motel in the arse-end of New Jersey,” she said. “I’m all by myself. And there’s absolutely nobody in my life except my doctor, my psychiatrist, the sweetest man on Earth, who says I’m his hero, and that’s about the only f–king thing keeping me alive at the moment…and that’s kind of pathetic.”

In the video, she slammed her family, saying, “And the people who are supposed to be loving you and taking care of you are treating you like s–t,” though it appears she’s on good terms with at least one person, who reassured fans that the “Nothing Comes 2 U” singer is not suicidal, despite her troubling message — though it remains unclear who posted the most recent update on Sinead’s wellbeing.

“Hi everybody, I am posting at Sinead’s request, to let everyone who loves her know she is safe, and she is not suicidal. She is surrounded by love and receiving the best of care,” the mysterious, unsigned post declared. “She asked for this to be posted knowing you are concerned for her. I won’t respond to any questions, so please understand. I hope this comforts those of you [who] were concerned.”

MORE: Aaron Hernandez’s Fiancée Reveals What His Prison Letters Were Like

When it comes to her mental health, Sinead has never been shy about sharing her struggle. In a 2007 interview with Oprah, she reveled that she had been diagnosed with bipolar disorder in 2003, and confessed that she once attempted to take her own life. In a followup interview in 2014, she said that she consulted many other doctors, who didn’t think she was bipolar.

In late 2015, fans became increasingly concerned about her wellbeing after she posted a suicide note online. We hope Sinead finds the peace she so desperately deserves.

If you or someone you know is contemplating suicide, call the National Suicide Prevention Lifeline 1-800-273-8255.

This Video of a Giant Blackhead Being Removed From Someone’s Ear Is Nasty AF — but We Can’t Look Away

For some reason — seriously, we don’t understand it — the Internet is obsessed with watching pimple popping videos, so we managed to track down another one for your viewing pleasure. You’re welcome.

The video below has been viewed nearly 3.5 million times, and it’s so nasty, but clearly, people are into it. One person commented, « Anyone else found themselves salivating towards the end? Anyone?… no? Just me? » Another chimed in, « Wow. This is art. » A third added, « This one was done PERFECTLY. So satisfying. » Gross.

WARNING: The following video may be considered graphic to some.

MUST SEE: This Guy Popped a Really Old Pimple and Honestly Today Is Canceled

MORE: This Man’s Wife Popped His 4-Year-Old Pimple

According to Sandra Lee, MD, a dermatologist in Upland, CA — who goes by the alias Dr. Pimple Popper — « I think watching popping is similar to seeing a scary movie or riding a roller coaster for some, » she told the Huffington Post last year. « You get a rush of euphoria and excitement. » Her YouTube and Instagram accounts each have more 1 million followers, so for those of you who are into watching the puss-y and goopy substances come out of people’s faces, she’s your girl. She posts videos of the gunk she pulls out from her patients.

Gagging Gif

Unfortunately — while satisfying (to some) — picking, squeezing, and popping can actually cause more harm than good. « In the moment, people feel like they have to do something, » said Amy Wechsler, MD, a dermatologist and psychiatrist in New York City. « The occasional popper or picker thinks they’re making themselves better — they think they’re helping. » In reality, however, people can irritate the skin, open wounds, and cause infections. In other words, STOP MAKING THESE DISGUSTING VIDEOS. Please and thank you.

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Sinead O’Connor Found Safe After Sharing Alarming Facebook Video

Fans were seriously concerned for Sinead O’Connor after seeing her latest Facebook video, where she detailed her struggle with being suicidal and begged her family to reach out to her — though now, according to her account, the singer is « safe. » The 12-minute long video was uploaded on Aug. 3, 2017, and was allegedly filmed inside a New Jersey-based hotel.

“Hi everybody, I am posting at Sinead’s request, to let everyone who loves her know she is safe, and she is not suicidal,” the post read. “She is surrounded by love and receiving the best of care. She asked for this to be posted knowing you are concerned for her. I won’t respond to any questions, so please understand. I hope this comforts those of you were concerned.”

MORE: Blac Chyna Makes a Suicide Confession About Rob Kardashian

Robert Kaiser, the captain of the South Hackensack Police Department, confirmed that Sinead was not in her hotel room when they went to conduct a welfare check. Fans immediately grew worried after she revealed in this video, “If it was just for me I’d be gone. Straight away back to my mum — because I’ve walked this earth alone for two years now as punishment for being mentally f–king ill and getting angry that no one would f–king take care of me.”

Sinead has been open about her struggles with suicidal thoughts in the past. Back in November 2015, Life Style reported that she shared a suicide note on her same Facebook account. Six months later, she went missing while on a bike ride in Chicago, IL. Fortunately, she was found safe by authorities after both of these instances. For her own sake, we hope she is able to reconnect with and lean on her family members.

If you or someone you know is contemplating suicide, call the National Suicide Prevention Lifeline at 1-800-273-8255.

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JEDI offers workshops on current business trends

The Women’s Business Center at JEDI (serving women and men throughout Siskiyou, Shasta, Trinity and Humboldt counties) seeks to offer the latest trends and success strategies to small business people looking to grow and thrive.

The Women’s Business Center at JEDI (serving women and men throughout Siskiyou, Shasta, Trinity and Humboldt counties) seeks to offer the latest trends and success strategies to small business people looking to grow and thrive. The two upcoming workshops provide insight and hands-on training in two areas of great importance these days: A webinar reviewing the use of social media to raise badly needed start up or growth capital-crowdfunding; and two in-person workshops on video marketing to gain more customers.

The WBC at JEDI is offering this free webinar to bring exciting new trend information to a large audience of people. “Crowdfunding: How to Turn Your Network into Funding” will be held on Wednesday Aug. 9, from noon–1 p.m.

According to iFundwomen.com, crowdfunding is a fast way to get one’s startup, small business or side hustle off the ground. Crowdfunding means raising money, usually in small increments from lots of people, on the internet. Most of the funding will come from one’s network of people: Friends, family, industry folk and social networks, who want to support your idea. You owe your funders nothing in return except succeeding, stated a JEDI press release.

After analysis of nearly a half million crowdfunding campaigns, PwC in collaboration with The Crowdfunding Center has found that women are an average 32 percent more successful at reaching their funding targets than men across sectors and in every geography where campaigns are launched. The report entitled “Women Unbound: Unleashing Female Entrepreneurial Potential” released today also found that in the U.S. and the UK, campaigns run by women also command higher pledge amounts – on average $10 more than campaigns run by men.

According to the webinar presenter Kathleen Minogue of Crowdfund Better, “More funds will be raised via crowdfunding than venture capital in 2017, but only 2 percent of [men and women owning small businesses] are using crowdfunding to fund their business. The main reason: They don’t know about it!”

The August webinar will cover: What crowdfunding is and how it is different from traditional loans and private investment, the four types of crowdfunding and credible platforms, basic elements of a seed crowdfunding campaign (and how to avoid the big potholes) and the crowdfunding secret to success. To register for the Aug. 9 Crowdfunding Webinar, from noon–1 p.m., contact info@e-jedi.org or call (530) 926-6670, ext. 10.

The second trend to be presented is Video Marketing. The workshop, “Is Video Marketing Right for Your Business?” will be offered at the WBC at the JEDI office on two consecutive Tuesdays, Aug. 8 and 15 from 5:30–7:30 p.m. at 205 Chestnut Street in Mount Shasta.

Did you know that 85 percent of American internet users view online video? Think of what that could mean when you are trying to gain the attention for your product or service. It has become standard branding in marketing and it’s easy for you to learn, stated the press release. Creating a short business video to post on your website, social media platform or email campaign is a trusted way of increasing SEO rankings and engaging viewers. Instructor Robin Fator, a website designer, business coach and entrepreneur, will teach the basics of making a simple, effective video that promotes your business, products and targets customers – and the best tools for creating it.

“Using video to promote your business, make sales, and communicate with your target customer is the future of marketing,” said Fator. “Whether you are a startup, own a small business, or are buying air time for the Super Bowl, your video advertising speaks volumes about your brand, products and values. If a picture is worth 1,000 words, then a video is worth 1,000 pictures.”

According to a Hubspot study four times as many customers would rather watch a video about a product than read about it. (Animoto, 2015) Source: www.hubspot.com/marketingstatistics?_ga=2.6447163.866349424 .1500589119-746446864.1500589119). And almost 50 percent of internet users look for videos related to a product or service before visiting a store. (Google, 2016) Source: www.hubspot.com/marketing-statistics?_ga=2.6447163.866349424.1500589119-746446864.1500589119). Video marketing is more than a trend and it applies for small businesses as well as large. Video marketing allows potential customers to have an experience before choosing to purchase.

Following the workshop, participants may schedule a free consultation with Fator. She can assist with making a video and/or uploading it to a website, social media platform or email campaign.

Fator will also create a Facebook group where workshop participants can ask questions and share videos with other business owners.

The workshop cost is $20 for JEDI members. Women and men are welcome and encouraged to take advantage of this specialized workshop. To register, contact JEDI at (530) 926-6670, ext. 10; or email jpayton@e-jedi.org. Purchasing an annual membership for $25 helps support the WBC at JEDI and provides member discounts for classes and workshops.

B2B video: Personalization is better than going viral (VB Live)

Conversational videos drive traffic, boost engagement, and serve up information better than any other medium. Learn how to stand out in every step of the sales funnel with conversational video marketing when you join our latest interactive VB Live event.

Register here for free.


The video marketing dream is that you go viral and your brand is suddenly a household name. The reality is that B2B videos rarely go viral — but they’re an increasingly powerful marketing toolr that can also promote trust in your brand and your products. But only when done strategically, says Michael Ballard, senior manager of digital marketing at Lenovo.

Video marketing technology allows users to add video strategy to marketing automation platforms, unlocking the ability to reach and track users in the marketer’s favorite, most information-rich way. You can see who’s watching your video, exactly how long, add lead scoring and more.

“We saw a lot of great success not just in the information we can glean from it, but we also saw how highly engaging video is as a medium — how much people love to click the play button, and when they find really engaging content, how they interact with it,” says Ballard. “That’s where I really started to see what we could do with this.”

Users are particularly resonating with personalized video, Ballard says. His team experimented with a video piece in which they inserted each viewer’s name and company name as they watched. Playback graphs usually show that the majority of viewers drop off after the first second, probably because they hit play by accident, and then engagement holds steady throughout the video. Personalization put a kink in that curve.

“About three quarters of the way through — I’ve never seen this before — there was this little increase bump about three quarters of the way through,” Ballard says.

That bump happened in the third, personalized part of the video, showing that people were actually going back and rewatching that part. Further low-risk experimentation with long-lost, dusty parts of their customer database, such as inactive customers, also revealed astonishing results, he says. They used personalization in the video as well as in thumbnails they sent out, so that the first thing viewers saw was their name and a Play button.

“We had 4x the normal engagement rates with it,” Ballard says. “The power of those two things is like a magnet for someone to click on — it was incredible to see. ‘What? My name’s in a video?’ And they go and watch it.”

Another personalized video saw similar results, Ballard says. Within the first couple of weeks of video launch, it exceeded the number-one most-watched video they’d ever had. But they’re careful not to rely on a single personalization strategy.

“I think while it’s slightly gimmicky right now to just change out someone’s name, it’s kind of a fun gimmick and people watch it, but two or three times and then it’s old, ” Ballard explains.

They want to get smart with how they personalize, he says.

“Instead of just inserting someone’s name, why don’t we connect with Salesforce and customize that video content dynamically on the fly to align to that person’s industry, to align with that person’s open opportunities, to the interactions or lack of interactions that they’ve had digitally?” Ballard says. “We can start to dynamically create content that’s still unique and different to everyone, but not gimmicky. It’s actually realigning on the fly to that particular person’s needs, wants, and situation.”

Of course, the reach of video is huge, Ballard says. But nowadays, people pay to not see ads, and it takes a lot of energy and creativity to bust through natural skepticism and get on a customers’ radar, let alone become a worldwide phenomenon. You’ve got to be sharp, engaging, and you only have five seconds before someone hits the Skip Ad button.

How do you nail that tiny window of time, capture customer attention, and put your brand on their must-watch list? Register now for this VB Live event.


Don’t miss out!

Register here for free.


By watching this VB Live event, you’ll:

  • Optimize your audience takeaways for video content
  • Get tips from the savviest sales and marketing people on their video content strategy
  • Focus your energy on the right distribution channels for your adverts
  • Personalize video content to lock in the close

Speakers:

  • Michael Ballard, Senior Manager Digital Marketing, Lenovo
  • Todd Hartley, CEO, Wirebuzz
  • Stewart Rogers, Director of Marketing Technology, VentureBeat

This VB Live event is sponsored by Vidyard

A T-shirt company tried to “reclaim” the swastika; it did not go well

According to one ill-informed retailer, nothing says “freedom” and “peace” more than wearing a t-shirt adorned with a bright, white swastika.

KA Designs, a European clothing company, has made it their mission to reclaim the Nazi symbol by marketing clothing with swastikas on them, which — to most people with a moral compass and a general knowledge of European history — was perhaps a poor design and marketing choice.

In a video posted on their Facebook page, the company explained their strategy for rebranding the symbol.

“The Swastika is 5,000 years old, it’s a symbol of peace,” according to text on the video. “It’s a symbol of love, it’s a symbol of life. But one day, Nazism. They took the swastika, rotated it by 45 degrees, and turned it into Hatred, and turned it into Fear, and turned it into War, and turned it into Racism and turned it into Power. They stigmatized the swastika forever. They limited our freedom.”

All of this is true. It is in the next part of the company’s statement, however, that things go awry.

The company argued that the “swastika is coming back, together with Peace, together with Love, together with Respect, together with Freedom.”

Reclaiming racist imagery and rhetoric isn’t a new trend. Following a Supreme Court ruling in June that struck down a law denying trademark protections for racial slurs, some companies requested to trademark the n-word as a way to “reclaim” the meaning of the word. But unfortunately for KA Designs, most people weren’t so willing to jump on the racist symbol reclamation train.

The Israeli Jewish Congress shut down the company’s marketing campaign. “It is obscene and disgusting that Teespring would seek to profit of this in the name of art, trying to turn this irredeemable Nazi symbol of hate and murder, into a symbol of ‘love and peace,’” IJC head Arsen Ostrovsky said on Facebook.

The Auschwitz Memorial Museum even vocalized their aversion to the designs. “You will not escape from the fact that [the] swastika was turned by Nazis into a symbol of racism, hate, antisemitism and mass murder,” the museum said in a statement.

People have even taken to Twitter to express their disgust with the promotion of the swastika.

“We really like the symbol in its shape and aesthetics, and we would love to share the beauty of this symbol detached from the Hatred associated with it,” KA Designs told Dazed.

“The new meanings given to ‘our Swastika’ wouldn’t make any sense if not based on the previous ones. We want to promote love and peace to remind everyone that mankind can be better that what it currently is and was in the past.”

Despite their arguments for reclaiming the symbol, the brand later changed its design to feature a “no” symbol over the swastika just days after the collection was released. The brand’s decision to rework seems rather an absurd reaction to the controversy, seeing as they’re still trying to turn a profit off off of the Nazi-associated symbol.


Images of LG V30 phone leak through marketing campaign

Phone hype starts early for every brand, and this post’s for you, LG fans. The company employs Joseph Gordon-Levitt to host annual creative competitions that often involve participants filming something with an LG phone. This year, the two entities are collaborating again, and the recent video submissions feature an unreleased device we can only assume is the LG V30, which is likely going to be announced on August 31st. Shout-out to Droid Life for first spotting the phone.

This year’s competition ended on July 31st, and the submissions went live today. The stills match up with the outline of the phone that leaked from its supposed user manual last week. The image above shows off the phone’s dual cameras, like we saw on the V20, and its rear fingerprint sensor.

The key differentiating factor between this new phone and its predecessor is its reported OLED display, as opposed to LCD. We can see the rounded corners and its more minimal bezels below:


Image: Droid Life / LG


Image: Droid Life / LG

These images seem to indicate that the leaks are relatively accurate, even though they’re especially low quality. Congrats to Joseph Gordon-Levitt, who got us to watch organic LG marketing materials.

Fisk: The word that’s all the rage at Dictionary.com

 Technically Incorrect offers a slightly twisted take on the tech that’s taken over our lives.


A still from the video that led to online education.

A still from the video that led to online education.


Screenshot by Chris Matyszczyk/CNET

The internet has given the world an opportunity to instantly educate itself.

August organizations such as Merriam-Webster and Dictionary.com have cemented their website and Twitter presences and are there to help people learn new words. And to put words that emerge from web life into their dictionaries. 

The word sheeple, for example.

On Friday, however, one word moved many to run to Dictionary.com. It was the word fisk.

This verb emerged from a video the National Rifle Association posted to its Twitter account Thursday. 

The clip featured somewhat rightist personality Dana Loesch promising, among other things, that she and the NRA would fisk The New York Times. 

It took awhile to determine whether the word was fisk at all. Many heard a T rather than a K at the end. This was an understandable mishearing, as the hashtag that accompanied the NRA video was #ClenchedFistForTruth. 

Still, by Friday afternoon Dictionary.com reported on Twitter that fisk was its top search. 

Indeed, the trend toward fisk-enlightenment was considerable. « Searches for Fisk were up 7,643 percent week-over-week as of Friday afternoon, » Lauren Sliter, marketing manager for Dictionary.com told me.

Oddly, Loesch’s use of the word isn’t actually Dictionary.com’s first definition. That would be a reference to James Fisk, a 19th century American stock speculator, aka robber baron, sometimes referred to as « Diamond Jim. » 

Loesch’s use was, according to Dictionary.com, slang, meaning « to refute or criticize (a journalistic article or blog) point by point. »

The NRA video was itself subjected to some criticism. Here’s a sample, offered by commenter John Spartan: « I used to be a member of the NRA and shoot at the range in Fairfax. No more. You guys make normal gun owners look nuts with this rhetoric. »

The web too — especially sites like Twitter, Facebook and Reddit — gets criticized, for the way it can foment unpleasantness so swiftly. 

Some might find this video an example of this, though it’s really just a marketing exercise. Gun sales have dropped since President Donald Trump acceded to the presidency. 

I prefer to marvel at the number of people who, thanks to the NRA and Dictionary.com, have learned a new word. 

In bars all over America, people will turn to their friends over a large beer and say: « Let me just fisk your argument for a moment. » 

Just imagine how much better they’ll feel about themselves.

Updated Aug. 6 at 9:30 a.m. PT: To add comment from Dictionary.com.