Archives par mot-clé : video

Ryan Scardigli: Marketing and Media Relations, Low Pressure Studio – Snowboarding’s 30 Under 30

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Marketing and Media Relations, Low Pressure Studio and Freelance Videographer

It seems ‘industry veteran’ is the defacto term used to reference the subject of any press release regarding a Boardworld shake-up or hire. Ryan Scardigli might be the only person under the age of 30 that is, perhaps, worthy of this cliché descriptor. Diggles, as he’s more often referred to, grew up in Tahoe before it dried up for a bit. Pointing his camera at the region’s up-and-comers during that period parlayed into a marketing role with Bataleon. Now residing in Amsterdam, where Bataleon, Switchback, and Lobster are headquartered, Diggles has had his hand in more projects than many ‘vets’ ten years his senior, from his day-to-day with the aforementioned brands to his behind-the-scenes roles with just about every Helgasons-affiliated project. The man is an international move and shaker.

—Taylor Boyd

Capturing the action. PHOTO: Cyril Muller

What does your current position in the snowboarding industry entail? Describe a typical day on the job.

I handle marketing and media relations at Low Pressure Studio, which is the parent company behind Bataleon, Lobster and Switchback, but I also freelance as a videographer and get the opportunity to shoot on different projects each season. It’s a great balance and keeps me in the snow most of the year which is awesome. When I’m in the office I work on marketing campaigns, produce content, schedule social media and maintain our relationships with all the snowboard media. I have to keep up on those tasks in season as well, but I do it mostly from the road. I’m really thankful that LPS gives me that freedom to travel and shoot.

Where are you from and where do you currently call home?

I grew up in Tahoe City, California and currently live in Amsterdam. I was offered a video position at Method Mag in Barcelona back in 2011 and haven’t looked back. Living in Europe has been amazing and I can’t picture what my life would be like if I hadn’t taken that opportunity.

How did you start snowboarding?

I was lucky enough to grow up in Tahoe surrounded by mountains. I was around 10 the first time I went snowboarding, but I actually grew up ski racing at Squaw Valley and didn’t fully switch to snowboarding until the end of high school. I had already begun filming with some of my sponsored snowboard buddies and realized how much cooler snowboarding was and made the switch.

Diggles can bust a move. PHOTO: Sani Alibabic

At what point did you realize that you wanted to work in the snowboard industry?

Growing up, all I ever asked my parents for Christmas was snowboard and ski videos. I can remember getting TB6 Carpe Diem when I was 9 and watching it over and over. In high school I would enter these little film festivals and loved photography class. There’s so much history in Tahoe with Fall Line Films, Standard Films and countless pros coming from there so it always seemed within reach.

And how did you make that happen?

After high school I moved to Salt Lake City to attend the University of Utah but didn’t even finish the first semester. I wound up back in Tahoe working at a shop tuning skis and snowboards and felt pretty defeated. I worked at different shops and for my friend Chapin’s event company as a karaoke and wedding DJ, haha. Eric Messier and I got a place together in 2008 and I started filming with him and making little edits. I was able to contribute a lot of his footage to the first Videograss movie, which was rad. Eric introduced me to Corey Smith and I had the opportunity to work on three projects with COMUNE, including the first ‘Spring Break’ video that Kevin Castanheira directed. I was introduced to Thomaz Autran Garcia (TAG) at Method Mag after that and moved to Barcelona in the fall of 2011. It was an amazing time in my life and I met a lot of the people I work with now during that season. The next season I moved to Munich, Germany and began working freelance. I had met Kevin Backstrom and Tor Lundstrom the previous year and we wanted to work together. We came up with BYNDxMDLS together, which I produced with them for three years. I did my first job for Bataleon in 2012, shooting with their team at Superpark 16. A few years later they were looking for someone to take over their social media who was also a content producer. I did BYNDxMDLS and LPS social for a season and then transitioned into a more regular role with LPS and Bataleon. Looking back on it, there were a lot of steps involved, but everything happened very naturally and I’m stoked on the team and LPS and I love working with them.

Who did you look up to in the industry for inspiration? 

I always looked up to the content producers and riders who I thought had their own style. Guys like Jake Price, Joe Carlino, Olav Stubberud, Cyril Müller, Eric Messier, Halldór Helgason. There are so many people who inspired me, but that’s how the industry is. It’s full of creative people out there doing what they love.

Squad deep! PHOTO: Viktor Hjartarson

What do you feel has been your biggest impact in your line of work?

Making this list, hahahaha. I’m really proud of what we did with BYNDxMDLS and where Kevin and Tor have taken it since, and I was so happy to get back out with them again this past season shooting for the upcoming TransWorld movie Arcadia. No matter where I end up, I will always think back on BYNDxMDLS and everything I learned from it. A lot goes into producing and I think we created something special.

What do you want to accomplish that you haven’t yet?

I’m pretty happy with where I am in the industry. I just want to continue growing and creating more unique content and working with people I enjoy spending time with. This is a unique community we are part of I think it’s important to make the most of it while we can.

Anyone you’d like to thank?

First and foremost, I’d like to thank my parents for supporting me and allowing me to follow my dreams. They always had my back and it paid off. I want to thank Eric Messier for helping me get my start and Corey Smith for giving me an opportunity when I hadn’t done much to prove myself. All the guys at Method Mag: TAG, Chriso, and Alexis for helping me get established in Europe. Everyone at LPS: L’Arrogs, Danny, Dennis, Rubby, Ronald, Mel, Britt, Tine, Bernie, and Khadija for being great colleagues and pushing me to do better work. Kevin and Tor for everything, Halldór and Eiki for being badasses, Adam Dayson for all his guidance, Johannes Brenning, Cyril Muller, the Lobster Six Pack, the Bataleon team, Stan, Gray, Fletch, Sani, Weaver, Henry, Goodwin, any riders I’ve ever shot with and so many others I can’t think of right now. I couldn’t have done any of this without you.

 

Check out more 30 Under 30 stories here. 

Now on Stage: The Countdown to a New Taylor Swift Album

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But with streaming on the rise, sales of CDs and downloads — the most lucrative formats — are plunging fast. So far in 2017, the market for single-track downloads is down almost half of what it was three years ago. The question lingering over the industry is whether Ms. Swift can match her last sales number, and how.

“For the right artist, there is gigantic demand out there,” said David Bakula, a senior analyst at Nielsen. “But in order to reach that same level of success, there are different levers today to push and pull than there were the last time.”

For Ms. Swift, those levers this time around will include partnerships with UPS, whose trucks will be decorated with her face, and Target, which will carry special editions of the album featuring print magazines containing, among other things, Ms. Swift’s poetry and artwork. (Target was also a major outlet for “1989” and Adele’s “25.”)

On Sunday, Ms. Swift released another new song, “… Ready for It?,” after first offering a preview during ESPN’s broadcast of the Alabama-Florida State college football game on Saturday night.

What has gotten the most attention, positive and negative, is Ms. Swift’s use of Verified Fan, a Ticketmaster system intended to identify dedicated fans and weed out bots and scalpers from high-demand ticket offerings.

Last week, Bruce Springsteen used it on the first day of sales for his Broadway run, and even with plenty of frustrated tweets from unlucky fans, the results suggested a far less chaotic process than what has become the norm in a market plagued by online interference.

Her new album, “Reputation,’’ is due Nov. 10.


Big Machine, via Associated Press

Ms. Swift is using Verified Fan for a new tour, but Ticketmaster also customized the system for her, tying music and merchandise sales to ticket access. The more goods fans purchase — and the more free “boost activities” they engage in, like watching videos and posting messages online — the further those fans will advance in a digital line for tickets.

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Some commentators accused Ms. Swift of exploiting her fans’ loyalty to sell more goods, prompting her organization to defend the program as one that defeats scalpers by recognizing “things her fans are already doing.”

“If these same tickets were offered on the open market, scalpers would snatch them up and fans would be paying thousands of dollars for them,” a representative for Ms. Swift said in a statement. “This is a program that rewards fans for being fans and makes sure they get great tickets at face value.”

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Whether other artists can learn anything from this, however, is another question. The pop world is split between superstars who write their own rules — like Ms. Swift, Beyoncé and Drake — and everybody else. The comparison extends to their fans: Only a handful of stars can command the kind of loyalty that makes their fans go to such lengths, said George Howard, an associate professor of music business and management at the Berklee College of Music in Boston.

“Other artists will assume that they will be able to adapt or clone this approach to similar effect,” Professor Howard said. “It won’t happen. A large part of what Taylor Swift is able to do relies on her being Taylor Swift — she can do what others cannot.”

It may take years for the music market to evolve to the point where novel techniques like Ms. Swift’s use of Verified Fan could be used by non-superstar artists, said Professor Howard, who pointed to Radiohead’s pay-what-you-wish experiment for its 2007 album “In Rainbows.” That plan was debated for years but is now common on indie-music sites like Bandcamp.

Adele accepting a Grammy award with Greg Kurstin in February. Along with Ms. Swift, her albums become pop culture phenomenons.


Kevin Winter/Getty Images for Naras

Another question is whether Ms. Swift’s new album will be available on Spotify. Three years ago, she publicly feuded with the company, apparently over its policy of making all music available even to nonpaying users; she pulled music from the platform and did not reinstate it until June.

She has given no indications of her plans for “Reputation.” But Universal Music, the company that distributes the music on her label, Big Machine, renegotiated its licensing deal with Spotify this year; the arrangement gives Universal the right to restrict new music to Spotify’s paid tier for two weeks, a plan that might well appeal to Ms. Swift.

Adele withheld “25” from streaming services for seven months, and in its first week it sold 3.38 million copies in the United States, the largest opening for any album since Nielsen began tracking sales information in 1991.

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“Look What You Made Me Do,” which has a darker sound and approach — and makes surprising and perhaps puzzling use of Right Said Fred’s 1991 novelty hit “I’m Too Sexy” — has received a mixed response from critics. But within 24 hours, it had 10.1 million streams around the world on Spotify, a record, and it was immediately put into heavy rotation on pop radio.

This early in the campaign, most music analysts were loath to make sales predictions for “Reputation,” and it is not expected to match the staggering sales numbers for “25.” But several said they did not doubt her ability to match the opening-week sales of “1989.”

It remains to be seen whether the marketing rollout for “Reputation” can create a frenzy of demand that maximizes album sales amid the larger tilt toward streaming. But in her ability to simply seize the attention of the culture, and of the industry at large, Ms. Swift has already succeeded.

“Whether you like the song or not,” said Lenny Beer, the editor of Hits, an industry news and gossip publication, “you know the song is there. Everybody is talking about her.”

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Marketing Strategies Today: Video Marketing: How to be a great interviewer

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By Mitch Carson

People are fond of watching television talk shows. People are fond of seeing television hosts interview very important and famous guests. People just enjoy learning about their favorite famous people’s lives. These are just some of the hobbies people like you and me are fond of.

Mitch Carson has been a pitchman on Home Shopping Network, CBS Radio host, and is the CEO of Impact Products Marketing in Los Angeles, CA. Reach him at mitch@mitchcarson.com or http://www.mitchcarson.com

There are times when most of the viewer’s time is spent in front of a television. There are times when most of the audience’s time are spent watching about their favorite television talk shows. Talk shows entertain people. Talk shows not only benefit the viewers but also benefit both the interviewer and the interviewee themselves.

One question we must ask though. How does a television or YouTube host become a great interviewer? How does she or he go about his or her interviewee’s profile? What are the possible preparations he or she does in order to produce a good yet valuable conversation during the show?

There are about four to five points, which we will discuss to really understand how a television host anchor become a great interviewer. This includes topic preparation, subject profile research, flexible and active listening, spark creativity, and summarizing points and sharing.

Topic Preparation

When an interviewer is about to make an interview, it is important that he or she thinks of a topic. A topic that is interesting. A topic that will spark the interest of both the target audience and the interviewee as well. A well-researched topic is one of the best strategies if one intends to be a great interviewer.

Medium.com states that “we are a fan of great interviewers – where the host is interested in the topic, and is committed to make their guest feel at home and share their passion with their audience. Great interviews in any medium balance free-flowing intimacy with enough structure for the audience to enjoy after the fact.”

Subject Profile Research

In becoming a great interviewer as a television host anchor, it is a must that he or she should do a well and thorough research on his or her subject. A television talk show will not be able to provide value if the research is not thorough. A subject profile research enables the interviewer to know and study his or her subject more in advance.

In order to relate to your subject, an interviewer should at least know something about the passion and desires of his or her subject. As stated in blog.bufferapp.com, “Good interviewers always study up on their subject’s background – many even have a staff whose job it is to collect those resources. If you can do so in advance, research the person or people with whom you’ll be speaking. A bit of familiarity will make you feel more confident – and will prime your subject to open up to you.”

Flexible and Active Listening

A great interviewer in a television talk show should be able to recognize cues. Cues that may be verbal cues and non-verbal cues of his or her subject. The ability to understand what the subject meant beyond his words. The ability to understand what the subject meant beyond his actions. These can make difference in a well hosted talk show.

As stated in blog.bufferapp.com, “Skilled interviewers become adept at listening not just to the words their subject is saying but also the tone in which the words are said, the pauses and nuances of the answer and what is being left unsaid. This active, flexible listening lets them know when to move onto a new subject and when the moment is ripe to probe a little deeper with a follow-up question.”

Spark Creativity

Upon doing the first three, a great television host anchor will be able to generate more ideas. A great television interviewer will be able to create curiosity among the target audience. A great television host anchor will also be able to spark creativity during his or her conversation with his or her subject.

As stated in manchester.ac.uk, “Creative interviews are interactional communicative exchange rather than a heavily interrogative, question and answer style. They are conversations with a purpose. They are informal and conversational with no clip boards and tick boxes. They are just not simple questions and answers but they are tailored, customized, and thematic. They are not fully scripted, not a numbered sequence of questions. Lastly, they are not a rigid structure and not standardized.”

Summarizing Points and Sharing

A great television host interviewer knows when the interview has ended. A great television host anchor knows when all interview questions have been covered. Not only these, but a great interviewer knows when and how to summarize the interview. He or she must know that wrapping up an interview is as important as initiating it.

As stated in medium.com, ” when you are done with your interview, be sure to wrap it up. Thank your guest, thank the audience, and remind people where they can learn more. After you wrap up your show, share it again, so your fans and followers can read the whole conversation.”

Sharing your interview enables other viewers to watch it again if they chose to. It will also enable viewers to watch the interview segments they loved about again.

Tips

After looking through some key points, we will also discuss a few tips on becoming a great television host anchor.

As written in acep.org for a face-to-face interview, one must be prepared and relaxed with a good sense of humor. Also, he or she must be honest to avoid the appearance of deception. An interviewer should also use body language and facial expressions to help convey message.

Inc.com has also stated a few tips during a broadcast interview. An interviewer should look at his best. “wear clothes that are neat, clean, and comfortable. Avoid distracting patterns, stripes and bright colors. Certainly let your personality show through.” This will help display your personality. It can help you build confidence as you interview.

To be a great interviewer, as written in inc.com, he or she must be able to maintain eye contact. Eye contact enables the interviewee know and understand exactly what you mean. This can be a good source of information during the process of the interview.

Thus, these reasons are sufficient to make a talk show more interesting. These are reasons that place high importance on the value a talk show provides to its viewers. A talk show that provides value to its viewers will definitely have high number of audience. A good talk show also should possess a great television host anchor.

A great television host anchor must be himself or herself a great interviewer. As being discussed throughout the paper, there are guidelines and tips a great interviewer should follow. Guidelines and tips that will help a television host anchor become a great interviewer. A television host anchor is a great interviewer when he or she is able to add value to the talk show he or she is hosting.

Murder charges filed in Temple University student’s death

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The man who was last seen with missing Temple University student Jenna Burleigh has been charged with her murder and was ordered held without bail Sunday morning, according to court documents.

Joshua Hupperterz, 29, admitted to “elements of the crime” in a partial confession, Philadelphia Police Capt. John Ryan, commanding officer of the homicide unit, told reporters Saturday night without providing details.

Hupperterz was arraigned at 4:52 a.m. Sunday on charges of murder, abuse of a corpse, and other crimes.

Burleigh, 22, a commuter student from Lower Salford Township, Montgomery County, was last seen near the Temple campus in North Philadelphia around 2 a.m. Thursday. She was reported missing by her father later that day.

Burleigh’s body was found Saturday afternoon at the Wayne County home of Hupperterz’s grandmother, Ryan said.

“Our Beautiful Angel Jenna is now in Heaven,” Burleigh’s father, Edward, posted Saturday evening on Facebook. “Now I know for sure that you can have a ‘broken heart’ RIP honey.”

Police found blood, large quantities of drugs and cash in Hupperterz’s North Philadelphia home, a police source said, which sits around the corner from Pub Webb, a bar where Burleigh apparently met him for the first time.

Hupperterz was picked up Saturday morning at his grandmother’s home in Hawley, 140 miles north of Philadelphia.

While police officials discussed the facts of the case, Burleigh’s family gathered inside their two-story brick house in a quiet, upscale subdivision in Harleysville. Candles flickered in their windows as a light rain fell outside. A family friend lamented the senseless nature of Burleigh’s death, but said her parents were too grief-stricken to talk.

Ryan said the killing did not appear to be premeditated, and that police did not yet know a cause of death. Burleigh was killed in Philadelphia, he said, then her body was moved to the Jenkintown home of Hupperterz’s mother and stepfather, before finally being transported to the Wayne County property where investigators made the grim discovery.

Sources said local surveillance cameras captured footage of Hupperterz, a former Temple student who last took classes in the spring, walking with Burleigh to his apartment early Thursday morning.

On Friday night, Philadelphia police executed a search warrant at that home in the 1700 block of North 16th Street, police spokeswoman Officer Tanya Little said.

In the home, police found blood spattered near the kitchen sink, rear door, and on a trash can lid, along with 10 to 15 pillow case-size bags of marijuana and about $20,000 in cash, a police source said.

A neighbor heard screams coming from the apartment around 4 a.m. Thursday, the source said.

Hupperterz had scratches on his face and a cut of some kind on his hand. He told detectives that he injured his hand on a broken bowl in his home, according to the source.

Ryan said Hupperterz was the only person in police custody and would be charged with murder and related offenses. He did not rule out the possibility of other arrests, though he described Hupperterz as the “primary individual” involved in Burleigh’s death.

Avi Steinhardt

A roommate who lived with Hupperterz in the North Philadelphia property had obtained a lawyer, but had not made any statements to investigators, sources said.

Burleigh was a junior transfer student from Montgomery County College majoring in film and media arts.

Passionate about issues of social justice and equity, Burleigh was outspoken about racism, feminism, and LGBTQ rights.

“I truly believe in the good in people and the magic that can be found in all of us,” she wrote in her most recent blog post in March.

“I will always fight for what’s right. I will fight for intersectional feminism because the whitewashing has to stop,” she wrote. “I will always fight for equality for ALL. And my journey is just getting started.”

In a statement released Saturday evening, Temple University President Richard M. Englert said the school was “deeply saddened” to learn of Burleigh’s murder. “Our deepest sympathies go out to Jenna’s family and her classmates, both here at Temple and at Montgomery County Community College,” he said.

According to court records, Hupperterz pleaded guilty in 2013 to theft from a motor vehicle and in 2011 to possession of drug paraphernalia. Hupperterz also popped up on the radar of police in Scranton in 2013, when he allegedly broke into a home and stole electronics, credit cards, laundry detergent, and a half keg of beer.







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Trump returns to flood-ravaged Texas, this time to try out role of ‘consoler-in-chief’

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HOUSTON — He came to Texas with hugs and smiles. At an evacuation shelter, he hoisted a little girl above his shoulders, got into a scrum with a young boy wielding a plastic sword and pulled on disposable gloves to serve hot dogs. At a church, he called on people to pray and loaded care packages into pickup trucks and minivans.

“It’s good exercise,” he quipped as he lifted boxes of supplies, slapping the side of a truck.

If President Trump’s first visit on Tuesday to flood-ravaged Southeast Texas was all about projecting competence, then his Saturday return was about showing compassion — albeit with a dose of self-congratulation.

The president got to work acting like, well, a president. In a full day of visits with storm survivors and emergency management officials, the president tried to convey empathy and a personal commitment to the long-term recovery of America’s fourth-largest city after the devastation of Hurricane Harvey.

“They say two years, three years, but I think that because this is Texas you’ll probably do it in six months!” Trump said as he delivered a pep talk of sorts to volunteers at a church in the Houston suburb of Pearland.

Trump’s optimism seemed to belie the far more complicated reality of rebuilding lives here, however. After talking with families who had lost their homes to Harvey’s floodwaters, Trump said he was struck by how “happy” they were.

“We saw a lot of happiness,” Trump said after he and his wife, Melania, toured the NRG Center, a cavernous convention hall transformed into an evacuation center. The first lady, who donned a custom baseball cap that read “TEXAS” on the front and “FLOTUS” on the back, handed out books to displaced children.

“They’re really happy with what’s going on,” the president said of the evacuees.

Making his second visit to the region since Harvey came ashore Aug. 25, Trump toured Houston as well as Lake Charles, La. On his first trip to Texas, Trump focused almost exclusively on the government’s response and stayed out of the disaster zone, in part because the presidential entourage could have interfered with rescue efforts.

In both Houston and Lake Charles, fans lined streets wearing “Make America Great Again” caps and Trump-branded T-shirts, holding up signs. “Texans love stilettos,” read one handmade sign, an apparent message of encouragement to the first lady, who set social media abuzz when she departed Washington for Texas on Tuesday wearing black high heels.

At times, the crowds that showed up to see the first couple felt more like those that assemble at Trump’s political rallies. As the presidential motorcade pulled up to the Louisiana Air National Guard Armory in Lake Charles, some Trump supporters yelled at the press vans, “Fake news!”

Earlier Saturday, inside the Pearland church, Elaine Ybarra, 41, lifted her 10-year-old son Chris to see Trump. “He brings us prayers from around the world,” she said of the power of a presidential visit.

When Trump visited a middle-class neighborhood in the Houston area, where rotted mattresses, drywall and other debris sat piled up on the lawns of ranch houses, Trump told the residents, “These are people that have done a fantastic job holding it together.”

Talking to them in a cul-de-sac, Trump spotted a man in a red “Trump is my president” T-shirt and invited him to come forward for a photo. “You’re going to be famous now,” he told the man.

Alice Stewart, a Republican political consultant, watched Trump’s visit unfold on television and said she thought he “genuinely filled the role of consoler-in-chief.”

“Seeing the president and the first lady serving food, taking selfies, loading vehicles and offering hugs really demonstrated their compassion for those impacted by the storm,” Stewart said. “The optics of the visit are just as important as his actions on relief funds.”

Trump’s assessment of the recovery progress sounded at least slightly out of tune with the news reports coming out of the region. He boasted about floodwaters quickly receding — “the water’s disappearing,” he said — yet many neighborhoods remain uninhabitable.

He touted the $7.9 billion in disaster relief his administration is seeking — “It’s going through a very quick process,” he said — even though it could cost more than $100 billion to rebuild.

The budget Trump proposed, months before Harvey struck, would slash spending across the federal government, including for programs at the Federal Emergency Management Agency and other departments that are designed to help communities such as those Trump visited on Saturday prepare for natural disasters.

And a couple of weeks before this hurricane, Trump reversed an Obama-era regulation that was designed to make federally funded infrastructure projects in coastal communities less vulnerable to flooding.

Presidential historian Michael Beschloss said Trump’s past “anti-government rhetoric” makes it difficult for him to come across as authentic after Harvey.

“It is very hard for a president who has so often treated the federal government as his enemy, and who boasts of deliberately failing to fill high-level federal jobs, to suddenly go to suffering people in Texas and assure them that the federal government can effectively help them and he will make sure that it does,” Beschloss said.

Accompanying the Trumps on Saturday were four Cabinet members — Education Secretary Betsy DeVos, Veterans Affairs Secretary David Shulkin, Housing and Urban Development Secretary Ben Carson and acting homeland security secretary Elaine Duke — who also mingled with storm victims and relief workers.

Jennifer Palmieri, a longtime Democratic strategist who advised President Barack Obama as he responded to natural disasters, said she does not think Trump fully grasps all of the dimensions at play in the Harvey recovery.

Palmieri mentioned Trump’s looming decision about the status of undocumented immigrants who are brought to the United States as children; the president is planning to announce by Tuesday whether the Deferred Action for Childhood Arrivals program will be terminated.

“You can’t be dispensing hugs on Saturday and then rescind DACA for 124,000 Texans on Tuesday,” Palmieri said. “You can’t talk about how ‘happy’ everyone is in shelters and how well the federal efforts are going when the true federal effort in the form of FEMA recovery assistance hasn’t even begun.”

The brief encounters Trump had with storm victims seemed to consist of exchanging pleasantries, smiling for photos and sharing presidential words of encouragement. Trump also talked of his electoral victory, as he often does.

When Trump shook hands with a few uniformed military members at the evacuee shelter in Houston, one of the men told him, “We voted for you.”

“You better,” Trump said playfully. “Who didn’t in your world? Who didn’t?”

In latest test, North Korea detonates its most powerful nuclear device yet

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TOKYO —  North Korea sharply raised the stakes in its stand-off with the rest of the world Sunday, detonating a powerful nuclear device that it claimed was a hydrogen bomb that could be attached to a missile capable of reaching the mainland United States.

Even if Kim Jong Un’s regime is exaggerating its feats, scientific evidence showed that North Korea had crossed an important threshold and had detonated a nuclear device that was vastly more powerful than its last — and almost seven times the size of the bomb that destroyed Hiroshima. 

Tensions had already been running high, with Kim repeatedly defying international condemnation and increasingly blunt warnings by President Trump, and continuing to launch ballistic missiles. 

But Sunday’s blast — North Korea’s sixth nuclear test but the first since Trump took office — could escalate those tensions to a new level. 

Trump sharply condemned North Korea’s nuclear test, saying the country is “very hostile and dangerous to the United States.”

Eight countries have performed nuclear tests. Most stopped decades ago. View Graphic Eight countries have performed nuclear tests. Most stopped decades ago.

In a pair of tweets issued Sunday morning, Trump wrote: “North Korea has conducted a major Nuclear Test. Their words and actions continue to be very hostile and dangerous to the United States … North Korea is a rogue nation which has become a great threat and embarrassment to China, which is trying to help but with little success.”

Trump also delivered an admonishment of sorts to South Korea, saying that “appeasement with North Korea will not work” and suggesting that more severe steps must be taken to influence Kim’s regime.

China on Sunday said it “resolutely opposes and strongly condemns” the launch, adding to denunciations from South Korea and Japan.

The nuclear device that North Korea tested appeared to be so large that Vipin Narang, an expert on nuclear proliferation and strategy at the Massachusetts Institute of Technology, called it a “city buster.”

“Now, with even relatively inaccurate intercontinental ballistic missile technology, they can destroy the better part of a city with this yield,” Narang said.

[ Don’t be surprised by North Korea’s missiles. Kim Jong Un is doing what he said he would. ]

North Korea’s latest nuclear test took place at exactly noon local time at its Punggye-ri testing site and was recorded as a magnitude 6.3 earthquake, according to the United States Geological Survey. It was followed eight minutes later by a 4.1 magnitude earthquake that appeared to be a tunnel collapsing at the site.

Japan immediately sent up sniffer planes to try to measure radiation levels.

North Korean state media said that the test was carried to test “the accuracy and credibility” of its “H-bomb to be placed at the payload of the ICBM.” North Korea tested its intercontinental ballistic missile for the first time in July, and its second test later the same month showed the rocket could theoretically reach Denver or Chicago.

Those launches caused Trump to tell reporters that if North Korea continued its provocations, it would feel “fire and fury.” He later tweeted that the American military was “locked and loaded.”

North Korean television on Sunday broadcast footage of Kim signing the order to detonate. Sunday’s test, part of the regime’s plan for building “a strategic nuclear force,” was a “perfect success,” the state-run Korean Central News Agency said. 

Earlier Sunday, KCNA had released photos of Kim inspecting what was described as a hydrogen bomb that could be attached to an ICBM — the same device that appeared to be detonated just hours later. 

All the components of the “H-bomb” were “homemade” so North Korea could produce “powerful nuclear weapons as many as it wants,” the state-run agency quoted Kim as saying. 

[ North Korea’s latest launch suggests it rejects both U.S. threats and offers to talk ]

Analysts were poring over the photos and the data Sunday, especially questioning North Korea’s claim to have produced a “two-stage thermonuclear weapon.”

David Albright, a nuclear weapons expert and president of the Institute for Science and International Security, was skeptical of North Korea’s claims and said that the photos were likely “propaganda.”

But there was no doubt that North Korea was making progress. South Korean government officials and independent nuclear scientists estimated the yield — the amount of energy released by the weapon — to be 100 kilotons. That would make it almost seven times as strong as the American atomic bomb that destroyed the Japanese city of Hiroshima in 1945.

At that level, North Korea’s nuclear device would be “very significant and destabilizing,” Albright said. “It would show that their design, whatever the specific design, has achieved a yield that is capable of destroying substantial parts of large modern cities.”

South Korea’s meteorological agency said Sunday’s explosion was as much as six times the size of the fifth test, in September last year, and 11 times the size of the January 2016 detonation.

Still, Albright doubted that North Korea had been able to make such a warhead small enough to fit onto a missile. 

After firing increasingly long-range missiles, including the two that can theoretically reach the United States mainland, into the sea between the Korean Peninsula and Japan, North Korea last week sent a missile over Japan and into the Pacific Ocean, claiming it was capable of reaching Guam, a U.S. territory.

Analysts said that appeared to be a dummy run for firing an intercontinental ballistic missile on a normal trajectory over Japan and into the Pacific, instead of straight up and straight down as with its first two tests.

Although governments and experts would continue to assess the technical aspects of the latest nuclear test, MIT’s Narang said the danger is significant, regardless of whether this was a lesser boosted fission device or a true hydrogen bomb, or whether North Korea had mastered the technology to deliver this accurately to a target.

“It really doesn’t matter now from a deterrence perspective,” he said. “Mated on the ICBM, you don’t want this thing anywhere near a city near you.” 

[ North Korea could cross ICBM threshold next year, U.S. officials warn in new assessment  ]

Sunday’s test caused anger across the region, with South Korean President Moon Jae-in saying he would “never allow North Korea to continue advancing its nuclear and missile technologies,” according to his national security adviser.

South Korean military leaders warned North Korea that they, together with their American allies, were “fully equipped” to punish North Korea.

But President Trump later admonished the Moon government. “South Korea is finding, as I have told them, that their talk of appeasement with North Korea will not work, they only understand one thing!” he wrote in a third Sunday morning tweet.

Separately, Japanese Prime Minister Shinzo Abe said he “would not tolerate” the nuclear test. Abe had spoken with Trump three hours before the test, and said afterwards that they had agreed to “increase pressure on North Korea and make it change its policies.”

The White House said that two leaders discussed “ongoing efforts to maximize pressure on North Korea.” Trump made the call from Air Force One, as he returned home to Washington from his visit to storm-battered Texas and Louisiana.

“The two leaders reaffirmed the importance of close cooperation between the United States, Japan and South Korea in the face of the growing threat from North Korea,” the White House statement said.

All eyes will nowturn to China to see if it will be angry enough to impose true punishment on North Korea.

China has expressed annoyance at North Korea’s frequent ballistic missile launches, but analysts have said Beijing probably would not take serious action unless there is another nuclear test. 

China’s primary concern is stability on its borders, and it has shied away from implementing sanctions that would seriously undermine the regime in Pyongyang, analysts have said. Almost all international sanctions, such as recent bans on coal and seafood exports, rely on Chinese enforcement because about 90 percent of North Korean trade goes through China.

China’s foreign ministry said Sunday that North Korea had conducted the nuclear test “with no regard to the general objections of the international community.”

“The Chinese government resolutely opposes and strongly condemns this,” the ministry said in a statement.

“China will work together with the international community to comprehensively and completely implement the relevant resolutions of the Security Council of the UN, unswervingly push forward the denuclearization of the peninsula, and unswervingly maintain the peace and stability of the peninsula,” it said.

Philip Rucker in Washington, Yoonjung Seo in Seoul, and Emily Rauhala and Shirley Feng in Beijing contributed to this report.

Read more:

Priest who’s visited North Korea more than 50 times wonders if he can go again

Kim Jong Un’s rockets are getting an important boost — from China

Trump: ‘All options are on the table’ after North Korea launched missile over Japan

Today’s coverage from Post correspondents around the world

Like Washington Post World on Facebook and stay updated on foreign news

How Video Marketing Extends Brand Image, Builds Reach Online

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Posted By on Sep 1, 2017 | 0 comments

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Image: Sleeves Rolled Up / CC-BY-NC-SA-2.0

Video has become a top marketing strategy to build reach online. Mobile devices, from smartphones to tablets and laptops, allow people watch video from anytime, anywhere. In 2017, video will account for almost 75 percent of web traffic, based on this study.

So, press your clients to add video marketing in their online campaign. You can use internal tools or guide them in making their own strategy. Either way, they need to see the importance of video.

But why?

1. Video works best on social media and mobile devices.

Among all types of content, video is the best for social media. Most users today access their favorite social platforms through their phones and tablets. For them, reading long blocks of text is not as engaging. You want these people to easily consume content as they go through their feeds. And video gives them a smooth and satisfying experience.

Apart from social media, video has exploited the convenience of mobile technology. Around 28 percent of smartphones users today watch one video daily on their mobile device. They usually are moving, and video offers a quick and easy medium to share content on the go.

Thus, your clients need to add video marketing to their online campaign as well.

2. People actively look for videos.

Social video channel YouTube is the world’s second largest search engine, right after its parent company’s Google Search.

YouTube is the go-to platform for people who are looking for entertainment, inspiration and advice. Video creation opens new opportunities for your client to reach potential buyers. And you have increased their reach by adding another channel to market their products or services.

In addition, some of your client’s target audience do not read blogs. They prefer watching videos on demand. You need video content for them.

Some studies have shown the potential of posts with videos to land in Google Search’s first page. Other studies have claimed that the word “video” in an email subject line can increase the email’s open rate.

Bottom line: Video is the hottest trend in online content. Brands that cannot provide video will fade behind competitors who can.

3. Video extends brand image.

Distinct, memorable videos can help your client develop their brand. The people, style and tone of the videos extend their brand’s image and company culture.

Help your client decide what best represents their brand and the ambience of they want to create. How the video appears or feels may have a more lasting effect for viewers than the content itself.

Consider video marketing as a means to build and expand your client’s reach online and visibility. It also leaves a lasting first impression on viewers who have never heard of your brand before.

Increasing reach focuses on creating content that people want to share. They also want content that they can use to take part in new conversations.

 

What video marketing strategies helped you build reach online? Leave us a comment below.

Why Having A Video Marketing Strategy Is Critical To Your Business

Video Marketing,

Video marketing is no longer an option. It’s a necessity. Photographer: Simon Dawson/Bloomberg

When I wrote about the value of using video in marketing back in 2015, little did I know I’d look back on that post as the seeds of something that’s snowballed into something much bigger.

At the time, I referenced stats that led me to pose a simple question: Why wouldn’t a company dive into the video marketing world? When nearly 90% of website visitors will hang out longer on sites with video than on those without, it was a prescient inquiry.

Fast-forward to mid-2017, and I’ve realized the question isn’t “Why wouldn’t you? »; it’s “Why aren’t you?”

I can hear the knee-jerk replies: « Video is too complicated. » « It’s out of our budget. » « It’s not relevant to our market. »

With all due respect, such objections couldn’t be further from the truth, especially when you consider innovative new options for video ad production and strategizing.

Videos Are No Longer Optional

Did you know the teenager next door probably has a better handle on how to expertly utilize video than you do? She has a YouTube following. She’s an influencer among her peers. Clinks? Comments? She’s getting them like crazy.

Feel Zadar: Five Dazzling One-minute Promo Videos of Zadar

Video Marketing,

With five one-minute films about Zadar featuring culture, gastronomy and adventure tourism, showing all its landmarks along with the famous Greeting to the Sun and promoting Maraschino as an authentic Zadar product, the Zadar Tourist Board embarked on a marketing video campaign « Feel Zadar », which aims to present a unique tourist offer of Zadar and extend the tourist season by the end of October, reports Tourist Board Zadar.

The use of film media is not a novelty in marketing campaigns, but what makes the Zadar videos special and particularly impressive is the atmospheric and poetical nature of the work which was done by director Andrea Buč and her amazing team. The videos were shot by Milan Latković and Duje Kundić, edited by Koraljka Maričić and produced by Mirta Mirt. Each of the short videos highlights the mood, sensation, ambience and the unique experience of Zadar, which is something quite different from the usual tourist promo videos.That’s why « Feel Zadar » was the right choice for the campaign title.

« The creative sensibility of director Andrea Buč perfectly matches the message and the ‘feel’ of Zadar we wanted to share with the audience. We did not want to make another ‘trendy’ tourist movie, but to create a recognizable and unique video which will reflect the exceptional potential of Zadar as a desirable year-round tourist destination. We wanted people to get the ‘feel’ of the city, » says director of Zadar Tourist Board Ante Rados about the project, which has been launched on Tuesday to win over Croatian, and afterwards European and world tourism market.

« The short films celebrate the impeccably clean sea (even by the city centre), rich cultural heritage, ecclesiastical tradition and history, museum spaces, sports facilities and natural beauties surrounding the city – and they are meant for everyone, especially for people who always want and search for more”, adds Rados.

Along with the film crew, the whole team of the Tourist Board Zadar worked on the « Feel Zadar » promotional campaign and videos. “If this sort of tourist promotion proves successful, we might continue to make another five to ten new promo videos. Very soon. Unlike some other types of promotions, it is easy to track and measure the performance and success of the campaign. If the campaign turns out to be a success, we plan to make more movies later in the fall.These videos featuring Zadar during autumn and spring time would make broader and more extensive promotions in the external markets at the beginning of next year, with the aim of extending the main tourist season, » says the PR of the Zadar Tourist Board, Ante Galić, adding that they are also preparing promotions of « Advent in Zadar » and « Tuna, Sushi Wine Festival 2018 », which will be held in February (2-11) next year.

 

First in Croatia, then in the UK, Germany and France

The first part of the campaign, the main goal of which is to present the city of Zadar in all its beauty and extend the main tourist season until late October, that is to further develop the potential of Zadar as the year-round destination, is based on the little known fact that local tourists make up 11 percent of overnight stays in Zadar. Therefore, in the initial three-week period, this campaign will be primarily be focused  and intended for Croatians, with all the elements of the campaign: films, visuals, PR articles and a special website. » After analyzing the campaign, we will then turn to three key foreign markets where many of our low-cost flights come from, namely the UK, Germany and France, » says Director Rados.

 

Five movies – five messages

Each of the five films carry a different mood and present a different city experience, so there are different slogans that appear at the end of each one-minute video: “Once you taste it, you’ll love it », « The home of world’s best sunset », “Flaming Sunset:The experience you will never regret », « Takes your fun seriously » and « Go where the winners go ».

 

 

Excerpts translated from Zadarski.hr

 

New ‘Will & Grace’ Sneak Peek Showcases New Laughs From Old Favorites… Finally (Video)

Video Marketing,

The “Will Grace” revival is due in less than a month, but are we ever going to see some new footage? A couple of fresh jokes, maybe, to get their former audience excited? Actually, yes.

NBC released a first look at the classic sitcom’s new season this week, and while it’s mostly some of the same marketing material we’ve been seeing since the four got together for a post-Trump short, we do get a few new one-liners.

In one, Grace (Debra Messing) and Karen (Megan Mullally) are riding the train when Grace gets disturbed by the amount of jamming Karen seems to be doing on her headphones. When she asks what she’s listening to, Karen says wryly, “Fox News.”

Also Read: ‘Will Grace’ Creators Throw Shade at Former NBC Exec Jeff Zucker

In another, Grace and Will (Eric McCormack) are playing Heads Up! when Will tosses her the clue, “He’s a man who aged into a lesbian.” Grace shoots rapid-fired answers back at him until she finally nails it, saying, “Newt Gingrich.”

There’s still not a ton here, but what it does show is that “Will Grace” will be the same as it was when the show went off the air in 2006. No, seriously. The same. Literally.

“Will and Grace are living together, Jack’s across the hall, Karen’s still rich. We just get back to business,” McCormack says in a soundbite.

Will Grace returns Sept. 28 at 9 p.m. on NBC. Watch the sneak peek above.

‘Will Grace’ Revival to Actor Mixup: 7 Things We Learned at TCA and 7 Unsolved Mysteries (Photos)



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Get TheWrap’s Fall TV download and probe into unanswered questions

We learned a lot over the last two-plus weeks at the Television Critics Association Summer Press Tour — but TheWrap is still left with a few unanswered questions. Here’s a sampling of the information that was revealed, along with some things we’re still trying to figure out.

Also Read: ‘Celebrity Family Feud’ and ‘$100,000 Pyramid’ Renewed by ABC