Archives par mot-clé : video

Jérôme Rougier Upped To Wild Bunch Distribution Chief

Longtime Wild Bunch executive, Jérôme Rougier, has been appointed head of the company’s Wild Bunch Distribution arm. He replaces Thierry Lacaze who left for Studiocanal last month. Rougier, who began his career at Studiocanal, was previously co-director of marketing and head of acquisitions at Wild Bunch Distribution, primarily buying titles from outside France.

He will be supported by the existing team of sales head Thomas Legal, marketing director Susanna Nilstam and marketing execs Anne Jacquelin and Alexandre Cerf.

The well-liked Rougier, who’s got a deep knowledge of cinema, started out in the industry on the video marketing team at Studiocanal and joined Wild Bunch in 2004 when the distribution division was launched.

Content Marketing World kicks off at Huntington Convention Center (video)

CLEVELAND, Ohio — Orange was the color of the day as Content Marketing World brought brightly clad attendees to downtown Cleveland to learn how to package their messages so consumers will hear them.

Orange is the unofficial color of the event, which bills itself as the the largest content marketing gathering in the world, said organizer Joe Pulizzi, founder of the Content Marketing Institute.

« The only way to differentiate your brand is how you communicate. That’s why content marketing is so important, » said Pulizzi, sporting orange faux-alligator shoes for the occasion.

About 3,500 participants from 50 countries are expected at the event, which runs today through Friday at the Huntington Convention Center of Cleveland. Content Marketing World’s 120 sessions and workshops offer lessons on how to create content, focus on audience needs, measure engagement and plan marketing strategies.

« This is where corporate brands become media companies, » Pulizzi said. « This is what the future of marketing looks like. »

Pulizzi confirmed that while his company, Content Marketing Institute, was acquired last year by a London-based firm, the Content Marketing World event, currently in its seventh year, will stay in Cleveland in 2018. He said they are looking to lock in future dates with the convention center.

« We’d like to stay here, » Pulizzi said.

This year’s keynote speakers include popular YouTube vlogger Casey Neistat, Pulitzer Prize winning author Colson Whitehead and actor Joseph Gordon-Levitt.

Local speakers include Brandon Jirousek, director of digital content and operations for the Cleveland Cavaliers; Paul Roetzer, founder of PR 20/20; Bethany Chambers, director of audience engagement at North Coast Media; and Laura Cameron, vice president of digital marketing at KeyBank.

Friday is the inaugural CMWorld/Cleveland Clinic Health marketing summit. Check here for the full schedule.

On Tuesday, marketing professionals bought lunches at local food trucks, and ate at outdoor tables to soak up the Cleveland atmosphere. Afterward, they got to work in three-hour-long workshops that drilled down into the specifics of marketing.

Ronni K. Gothardl Christiansen of Odense, Denmark, arrived with three other employees from his web development firm.

« This is our first convention outside of Europe, » Gothardl Christiansen said. « We hope to get a better impression of the American-based market. »

Gothardl Christiansen has a background in coding, and he hoped that Content Marketing World would help him understand non-technical businesses. « I’m trying to see the world with different glasses, » he said.

Bob Meindl, director of content marketing at Cisco Systems Inc. in Boxborough, Massachusettes, has come to every Content Marketing World because he knows that placing customers, instead of products, at the center of marketing efforts gets results.

« You have to have content that speaks to customers. You can’t constantly talk about the product all the time, » Meindl said.

Meindl thinks that this event is successful because it creates community. « Everyone is rooting for everyone else to succeed, » he said.

Unlocking the Real Potential of Sight, Sound, and Motion: Marketer’s Guide to Advanced TV

Jay Prasad, Chief Strategy Officer of VideoAmp offers up his insights to marketers on how best to navigate the world of advanced TV, creating the customer journey across TV, OTT, digital devices and then back to TV before a consumer’s purchase

Some would argue that the opportunity to market to a sizable group of like-minded consumers no longer exists. People have changed, they aren’t routinely gathering in the proverbial town square or living room to be informed, entertained or persuaded.  The fragmented media landscape coupled with myriad devices has made ensuring a large and relevant audience has had an opportunity to view an advertiser’s message, let alone make any impact on that audience, an increasingly challenging task.  Nowhere is this more apparent than an advertiser’s go to source for effective reach – the TV and video marketplaces.

While consumers are steadily increasing the percentage of their time watching both live content and on demand options, gathering enough reach and frequency to make a difference is akin to pulling together a jigsaw puzzle of devices, vendors, channels, content and data.  

With the marketing and tech worlds consistently innovating better, faster and additional solutions to throw on the “tech pile” and cobbling together, a dizzying array of specific SaaS point solutions combined with the traditional, and very manual procedures of the upfront and secondary markets creates large blind spots in the key task of a marketing department – to own, manage and optimize the customer journey.

Should TV be bought just like digital?

Enter Advanced TV, the full digitization of the TV/Video transmission and processing infrastructure. Which has already given consumers the power over how, when and what content they watch, while simultaneously giving content owners the ability to distribute a single piece of content in multiple directions across devices with little overhead.  

Advanced TV is not a new concept, however, the adoption of the principles of a single marketplace to buy and sell viewing audiences despite device, content owner, time, place, etc.; that also happen to include more than repackaged remnant digital inventory, is a new and exciting thing.

Big Budgets, Big Measurement and Big Data

Per eMarketer, “digital” media (mobile, display, social, email, search…) today represents a bigger chunk of the overall marketing pie, approximately 38.4% to TV at 35.8%. That gap is anticipated to grow wider over the next three years with digital growing to a 10-point margin. The key difference between the technology decision factors a marketer uses today versus tomorrow lies at the intersection of three interconnected ripple effects of Advanced TV.

  1. Data-Driven Media Doubles: When the total percentage of the budget that is bought through a data driven marketplace doubles to become near 75% of the total market spent, the amount of scrutiny into the gaps of the “tech pile” will skyrocket.
  2. The Quantity of Relevant Data Triples: After scrutiny increases and that much activity is being monitored, increasingly huge amounts of relevant behavior data will be infused into the process from all parts of the customer journey.
  3. ROI Accuracy Increases:  Today most TV and video is labeled effective or not effective based on simple delivery metrics. As in, did the intended audience have a high probability of seeing the ad? If the answer is yes, then job well done. After the previous two effects are on the rise, the existing measures of delivery monitoring will not be considered enough to justify the decisions made on the budget and a truer ROI based on audience impact will be examined more routinely.

The current state and infrastructure of most demand-side and buy-side platforms aren’t set up to easily or effectively parse this many sources or amount of data at the speed needed, to help advertisers make quick or automated decisions on their overall video budgets.

Secure, Agnostic and “Explore-able”

Though data silos their hopeful destruction have been talked about for years, nonetheless they seem to be as indestructible as cockroaches . As Advanced TV buying becomes more mainstream more and more data types will become increasingly relevant for targeting, segmentation and other insight recognition tasks. To be as accurate as possible in determining the outcomes for such a large percentage of the overall budget, marketers should ensure that their planning and buying solution for Advanced TV is ready for these challenges. Short of an embedded artificial intelligent analyzer to guide in execution, common abilities should include safely sharing sensitive customer information, quickly adding new data sets and having the flexibility to “mix and mash”. Thus, giving any marketer the ability to casually view possible predicted outcomes of various data sources and types overall effect on their planning decisions. Systems that seem to take forever to onboard new data or need 24 hours to run simple queries are good signs that the tool you are using, isn’t advanced enough to handle Advanced TV.   

Access all the whole video marketplace  

The beautiful thing about Advanced TV, is that if video content exists to place advertising around, then it’s accessible by a single transaction – i.e. spot, national, OTT, remnant, upfronts, scatter, linear, digital… all of it becomes consolidated, a single total video market. For now, content owners haven’t completely wrapped their heads around that concept, but as each day passes the market moves closer. According to eMarketer, in 2016 the media purchased via the data-driven TV market was about $3 billion or roughly about 4% of the total spent on TV in the U.S. However, in just 3 years that number is expected to skyrocket 1,250% to represent about 50% of the market in 2020, and that is a conservative estimate. However, all the numbers change drastically when you look at how much of the market is heavily influenced by programmatic data analysis. While accessing the total video market to directly purchase inventory is not yet available, any decent Advanced TV platform should be able to aid in optimally matching ad space (bought via upfronts and other laggard areas) with various products, message content and most profitable viewing audiences.

Precision targeting, frequency monitoring, learned optimization patterns and fraud-free viewability are some of the key components that makes it easy to piece together an optimal media path moving fluidly with the customer journey across TV, OTT, digital devices and then back to TV before purchase.

All the while giving content owners the knowledge of what marketers and consumers are truly interested in.  Delivering real value – matching highly sought-after viewer personas with the content that they are interested in.

All signs are there that in 2017 marketing organizations will be a bit more cautious in which technology they get in bed with. More due diligence and more scrutiny will be present more often. Given the overall impact at stake, a technology solution for marketers to take full advantage of the Advanced TV revolution shouldn’t be selected with any less discretion .

Marketing campaign touts Cross Bayou project as ‘slam dunk’

x

Embed

x

Share

CLOSE

Thirteen Shreveport business people gathered Tuesday at the Water Works Museum to share their support of the proposed mixed-use development and sports complex, nicknamed the « Cross Bayou Project » by city officials.
Wochit

Supporters of the Cross Bayou mixed-use development in Shreveport have launched a marketing campaign aimed at branding the controversial $150 million-plus project as a « Slam Dunk for Shreveport. »

The campaign includes a website, Facebook video ads and billboards. And more than a dozen local business people and others gathered Tuesday to put their voices behind it during a news briefing that invoked the « slam dunk » branding.

« We came together to get the facts of this case out because we can’t pass up this opportunity, » Tyler Comeaux, a managing member of Shreveport for Pelicans, said at the Tuesday event outside Shreveport’s Water Works Museum.

Text at the bottom of the « Slam Dunk » website says the group is a « citizen-business partnership » and « is not affiliated with any local government organizations, individual elected officials, or public employees. »

But the website does list five city officials on a page titled « Team Introduction, » including Mayor Ollie Tyler. The officials are named under a secondary heading, « City of Shreveport. »

The 13 people, from local economic development and community agencies including Griggs Enterprise Inc. and the Port of Caddo-Bossier, who attended Tuesday’s briefing said they funded the website and belong to the « Shreveport for Pelicans » support group because they believe the Cross Bayou Project will bring increased opportunity and prosperity to the area. Gremillion and Pou Integrated Marketing, an advertising agency, designed the website.

More: City negotiating for land for Cross Bayou Project

« This is an opportunity that cities and towns across this country are hoping comes knocking on their doors, » said Comeaux, also a vice president at the architectural and engineering firm Burk-Kleinpeter Inc., which has done business with the City of Shreveport. « It’s not every day that a company offers to spend $100 million on a development in your community. »

The marketing campaign is aimed at building support for the proposed riverfront development along Cross Bayou on the north side of downtown, which Tyler introduced Aug. 22.

The development would be anchored by a « sports complex » to include an arena to be used by the NBA’s New Orleans Pelican’s new  G-League, or minor league, team. The mayor has pledged to commit up to $30 million to build the complex, subject to city  council approval. The council is to take up the project for discussion next week.

Corporate Realty of Birmingham, Alabama, has said it would invest up to $139 million to develop accompanying amenities such as an hotel, apartments, retail stores, professional offices and entertainment venues.

Comeaux touted what he called the 5-to-1 ratio for private versus public dollars invested in the project.

« We have to look at it from the outside looking in, that someone is willing to invest in us, » he said. « Our city has been lacking a catalyst for economic development, and this project could be the catalyst needed to generate jobs, taxes, and a sense of pride in our city. »

The city’s bond rating recently dropped a notch due, in part, to a number of economic factors: a « fairly high » unemployment rate, a shrinking labor force, deteriorated reserve levels in the city general fund and stagnant economic growth.

The downgrade does not affect the city’s ability to pursue the Cross Bayou project, city officials said. 

Mark Prevot, an architect and president of Prevot Design Services in Shreveport, said private-public partnerships similar to the Cross Bayou proposal have proven successful in San Diego, Chattanooga, San Antonio and Columbus, Ohio.

« Downtown Shreveport needs people living in the space, » he said. « This is a real boon for our city if it happens. It’s my hope that this connects to the rest of the city and the rest of the town. »

Bill Weiner, also an architect, was not present at the Tuesday gathering but has spoken against the project at multiple city council meetings. Weiner used to give « big picture » talks on urban design concepts for the Metropolitan Planning Commission. 

More: Local man escorted out of council meeting by police

Weiner said in an emailed statement that a previous soil investigation discovered a soil stability problem at the proposed development’s site, which also flooded in 1949.

He also said borrowing an additional $30 million could result in an additional reduction of the city’s bond rating, raising the interest rate for the Cross Bayou Project and other projects.

« There is a better and more appropriate way to bring the Pelicans to Shreveport, and not have to deal with the costly foundation problems at the Cross Bayou site, » Weiner wrote in a fact sheet, which he handed out to media and members of the public at a recent council meeting.

Weiner, like several other members of the public, questioned why the city is not considering renovations to Hirsch Coliseum, a multi-use facility designed to accommodate basketball and ice hockey and with parking for about 7,000, or renovations to Fairgrounds Stadium or Independence Stadium. 

He also noted that the construction of the downtown convention center, which then « turned its back on the Bayou, » highlighted a missed opportunity on the city’s part.

« Now what is being proposed by the developer is much more of the same lack of real planning to take advantage of the unique site and the public open space along Cross Bayou that the Master Plan has so aptly addressed, » Weiner wrote.

Other opponents have noted Shreveport’s « poor » history of attracting and retaining professional sports teams, the city’s overall poverty, ongoing and costly concerns with infrastructure, and underpaid city employees.

Comeaux said Corporate Realty is interested in keeping the development’s construction themed to the Water Works Museum’s industrial and red-brick architecture — to highlight the local attraction rather than detract from it.

Eric England, executive director of the Caddo Bossier Parishes Port, said the Cross Bayou Project is « a pure quality of life issue. » England was one of 16 organizations that originally wrote letters of support to bring the Pelicans to Shreveport.

« Our thoughts and beliefs at the time we submitted the letter (supporting the Pelicans) was that this would be both a sports complex and a multi-use development, as part of a master plan, » England said. 

Eddie Hamilton, basketball coach at Southwood High School, asked at the Tuesday meeting that the public consider what the Cross Bayou Project could mean for the area’s youth.

« One of the things I like is that this project is one more thing that will give our children exposure, » he said. « By having this facility here, where the Saints and Pelicans can come in and play, this could spark them to see they can do something great right here at home. »

x

Embed

x

Share

CLOSE

Here is the latest news about the proposed mixed use development and sports complex coming to Cross Bayou
(Lex Talamo/The Times)

To learn more about Shreveport for Pelicans:  

Facebook at @SlamDunkforShreveport

SlamDunkForShreveport.com

Call Ed Walsh with Gremillion and Pou Integrated Marketing, (318) 424-2676 ext. 345.

Trump administration announces end of immigration protection program for ‘dreamers’

The Trump administration announced Tuesday it would begin to unwind an Obama-era program that allows younger undocumented immigrants to live in the country without fear of deportation, calling the program unconstitutional but offering a partial delay to give Congress a chance to address the issue.

The decision, after weeks of intense deliberation between President Trump and his top advisers, represents a blow to hundreds of thousands of immigrants known as “dreamers” who have lived in the country illegally since they were children. But it also allows the White House to shift some of the pressure and burden of determining their future onto Congress, setting up a public fight over their legal status that is likely to be waged for months.

In announcing the decision at the Justice Department, Attorney General Jeff Sessions said former president Barack Obama, who started the program in 2012 through executive action, “sought to achieve specifically what the legislative branch refused to do.”

He called it an “open-ended circumvention of immigration law through unconstitutional authority by the executive branch” and said the program was unlikely to withstand court scrutiny.

Trump issued a statement saying Obama made “an end-run around Congress” that violated “the core tenets that sustain our Republic.” He added that there can be “no path to principled immigration reform if the executive branch is able to rewrite or nullify federal laws at will.”

The Department of Homeland Security said it would no longer accept new applications for Deferred Action for Childhood Arrivals, which has provided renewable, two-year work permits to nearly 800,000 dreamers. The agency said those enrolled in DACA will be able to continue working until their permits expire; those whose permits expire by March 5, 2018, will be permitted to apply for two-year renewals as long as they do so by Oct. 5.

New applications and renewal requests already received by DHS before Tuesday will be reviewed and validated on a case-by-case basis, even those for permits that expire after March 5, officials said. Also, the agency said it will no longer issue “advanced parole” notices allowing DACA recipients to travel abroad and reenter the country. Previously issued parole notices will be honored through their specific time period, officials said, and those who have applied for notices that have not yet been processed will receive a refund for associated fees.

Trump administration officials cast the decision as a humane way to unwind the program and called on lawmakers to provide a legislative solution to address the immigration status of the dreamers. Senior DHS officials emphasized that if Congress fails to act and work permits begin to expire, dreamers will not be high priorities for deportations — but they would be issued notices to appear at immigration court if they are encountered by federal immigration officers.

There are no plans for DHS to share personal information, including home addresses, of dreamers who registered for work permits with enforcement officers unless there is an immediate concern over national security, the officials said.

“Our enforcement priorities remain unchanged,” Trump said in his statement. “We are focused on criminals, security threats, recent border-crossers, visa overstays, and repeat violators.  I have advised the Department of Homeland Security that DACA recipients are not enforcement priorities unless they are criminals, are involved in criminal activity, or are members of a gang.”

Obama, who had pledged before leaving office to speak out if Trump targeted dreamers, said in a lengthy post on his Facebook page that Trump’s move represented a « political decision » to a « moral question. »

Ultimately, Obama wrote, « this is about basic decency. This is about whether we are a people who kick hopeful young strivers out of America, or whether we treat them the way we’d want our own kids to be treated. It’s about who we are as a people – and who we want to be. »

Trump had deliberated for weeks as pressure mounted on him to fulfill a campaign promise to end DACA, which he repeatedly called an abuse of executive authority by his predecessor. The president had equivocated since taking office, vowing to show “great heart” in his decision and saying dreamers could “rest easy.”

But a threat from Texas and several other states to sue the administration if it did not end DACA by Tuesday forced Trump to make a decision. Several senior aides, including Sessions, an immigration hard-liner who had said the administration would be unable to defend the program in court, lobbied the president to end DACA. Others, including Chief of Staff John F. Kelly, the former DHS secretary, cautioned that terminating the program would cause chaos for immigrants who enjoy broad popular support.

Sessions wrote a memo Monday calling DACA unconstitutional, leading acting Homeland Security Secretary Elaine Duke to issue a memo Tuesday to phase out the program.

Texas Attorney General Ken Paxton applauded Trump’s decision in a statement, saying DACA “went far beyond the executive branch’s legitimate authority.” He did not specify whether the states will lift their threat of legal action.

“As a result of recent litigation,” Duke said in a statement, “we were faced with two options: wind the program down in an orderly fashion that protects beneficiaries in the near-term while working with Congress to pass legislation; or allow the judiciary to potentially shut the program down completely and immediately. We chose the least disruptive option.”

Sessions said Obama’s move to create the program represented an unconstitutional power grab, given that Congress had defeated legislative proposals to provide a path to citizenship for dreamers in 2010.

Sessions asserted that DACA helped contribute to a surge of unaccompanied minors from Central America who entered the country without authorization in 2014. But those immigrants were never eligible for DACA, and immigrant rights groups have said they were fleeing violence, including gangs and drugs, in their home countries and sought protections under U.S. asylum laws.

“The Department of Justice cannot defend this overreach,” Sessions said.

He added that the program was unlikely to withstand a court challenge and was likely to be enjoined if it went to court, potentially stripping immigrants of their work permits immediately.

House Speaker Paul D. Ryan (R-Wis.), who last week had urged Trump not to end the program until Congress acted, said in a statement that DACA was a “clear abuse of executive authority” by Obama.

“It is my hope that the House and Senate, with the president’s leadership, will be able to find consensus on a permanent legislative solution that includes ensuring that those who have done nothing wrong can still contribute as a valued part of this great country,” Ryan said.

Immigrant rights groups quickly denounced Trump’s decision. More than 150 immigration activists protested front of the White House Tuesday morning, calling the president a “liar” and a “monster.” Javier Palomarez, president of the U.S. Hispanic Chamber of Commerce, announced he was resigning from Trump’s presidential diversity committee over the “disgraceful action.”

In a tweet, former vice president Joe Biden wrote: “Brought by parents, these children had no choice in coming here. Now they’ll be sent to countries they’ve never known. Cruel. Not America.”

Trump’s decision “is inhumane, cruel and shameful,” said Vanita Gupta, president of the Leadership Conference on Civil and Human Rights. “There is no legal, ethical, or moral justification for ending DACA, which is a lawful program. President Trump manufactured this unnecessary crisis.  Congress must now act immediately to pass the Dream Act without any partisan, divisive amendments to permanently protect these young people.”

In a sign of the political nature of the issue, House Minority Leader Nancy Pelosi (D-Calif.) quickly sent out a fundraising pitch to Democratic supporters, calling the decision “quite possibly the cruelest thing President Trump has ever done.” White House press secretary Sarah Huckabee Sanders called Pelosi’s pitch « the most heartless » act by a politician she had seen in the debate over DACA.

The president was reportedly torn over the decision, according to White House officials, split between his desire to appear tough on illegal immigration and his personal feelings toward the dreamers, most of whom have lived in the United States most of their lives.

The move comes as the president, whose approval ratings tumbled in this first seven months, has sharpened his focus on immigration enforcement as he seeks to rally his conservative base. Last month, he pardoned former Arizona sheriff Joe Arpaio, who had been convicted of criminal contempt for ignoring a court order to stop arresting immigrants without reasonable suspicion they had committed a crime.

Trump’s tough rhetoric, coupled with a pair of executive actions on immigration in January to bolster enforcement, has led to a sharp decrease of immigrants attempting to cross the southern border without authorization. Illegal crossings into the United States from Mexico have dropped 46 percent in the first seven months of the year compared with the same period in 2016, administration officials said. At the same time, the number of undocumented immigrants removed from the interior of the country has increased by 32 percent, the officials said.

Immigrant rights groups have highlighted several cases in which immigrants enrolled in DACA have been apprehended by Immigration and Customs Enforcement; in some of those cases, the immigrants have been released after providing documentation of their DACA status. Advocates have warned that more dreamers could be targeted for deportation once their work permits are revoked.

Obama had announced the creation of DACA through executive action during the summer of his 2012 reelection campaign, a decision that was viewed inside the White House as politically risky as the president chose to circumvent Congress. The Obama administration defended the legality of the program by citing the precedent of “prosecutorial discretion” in which law enforcement agencies with limited resources set priorities.

With more than 11 million immigrants living in the country illegally, the administration said it was impossible to deport them all and placed the priority on those who committed felonies or had recently entered the country. The announcement buoyed support for Obama among Latinos and Asian Americans, who supported that fall him by more than 70 percent over Republican challenger Mitt Romney.

But in 2015, a federal judge in Texas issued an injunction, blocking Obama’s bid to expand DACA and to create another program modeled after it that would have provided three-year work permits to millions of unauthorized immigrants whose children are U.S. citizens. Last year, the Supreme Court, after the death of Justice Antonin Scalia, deadlocked 4-4 on the Obama administration’s appeal, leaving in place the lower court’s injunction, though the ruling did not affect DACA.

In June, Texas, backed by nine other states, threatened in a letter to the Trump administration to challenge DACA in court this fall. The attorneys general of Arkansas, Alabama, Idaho, Kansas, Louisiana, Nebraska, South Carolina, Tennessee and West Virginia, as well as Idaho Gov. C.L. Otter, also signed the letter. Tennessee pulled out of the lawsuit threat last week, citing the human costs of ending the program.

The fight over the dreamers shifts to Congress to act on a bill to grant them some form of permanent legal status. A bill called the Dream Act that would have offered them a path to citizenship failed in the Senate in 2010. Several new proposals have been put forward, including the Bridge Act, a bipartisan bill with 25 co-sponsors that would extend DACA protections for three years to give Congress time to enact permanent legislation.

Several times during the White House briefing, Sanders called on lawmakers to act « or get out of the way. »

But the White House and conservative Republicans could hold out for additional provisions to boost border security, such as funding for Trump’s proposed border wall or new measures to restrict legal immigration. In his statement, Trump expressed support for the Raise Act, a proposal from conservative Sens. Tom Cotton (R-Ark.) and David Perdue (R-Ga.) to slash legal immigration levels by half over a decade.

“We will resolve the DACA issue with heart and compassion — but through the lawful Democratic process,” Trump said, “while at the same time ensuring that any immigration reform we adopt provides enduring benefits for the American citizens we were elected to serve.”

If DACA permits begin to expire next year, more than 1,000 immigrants stand to lose their work permits each day, according to a recent study by the Center for American Progress, a liberal think tank. Business leaders from major companies, including Apple, Facebook and Google, had lobbied the White House not to terminate the program, citing the disruptive economic consequences.

In the days leading up to Trump’s announcement, immigrant rights groups, many Democrats and some Republican mayors rallied to promote the positive aspects of the program. Local leaders pledged to fight to protect dreamers from deportation, but they acknowledged their limitations.

“We don’t have formal powers to protect people against federal law,” Los Angeles Mayor Eric Garcetti (D) told reporters in a conference call on DACA last week. He suggested municipalities could choose not to coordinate enforcement actions with immigration agents and try to establish “safe spaces,” including schools and city facilities. But he said: “If individual immigration agents come to certain spaces, there’s no way physically to keep them away.”

Florida officials begin ordering evacuations as Hurricane Irma intensifies to a Category 5 storm

Authorities in Florida have begun bracing for the potential arrival of Hurricane Irma, a roiling storm that intensified into “an extremely dangerous Category 5 hurricane” as it churned toward the United States.

Even as millions across Texas continue reeling from the impact of Hurricane Harvey, which battered that region with record-setting rain and was blamed for at least 60 deaths, Irma gathered strength in the Atlantic, prompting increasingly dire forecasts as well as hurried storm preparations in Florida, where a major hurricane has not made landfall since 2005.

Local officials have begun urging people in Florida to leave areas that could take a direct hit from Irma. Miami Dade County Mayor Carlos A. Gimenez said Tuesday that officials could ask some of the county’s 2.7 million residents to begin evacuating as early as Wednesday, calling Irma’s potential impact an “all hands on deck” situation for local officials.

“This hurricane is far too powerful, poses far too great a threat for us to delay actions any further,” Gimenez said at a news briefing.

Gimenez said county residents with special needs will be evacuated on Wednesday morning, and he added that more evacuations may be ordered in Miami-Dade, the state’s most populous county.

Gimenez also urged people in the county to have at least three days worth of food, water and other basic supplies on hand.

“This is a powerful storm which poses a serious threat to our area,” Gimenez said. He added: “I would rather inconvenience our residents on this occasion than suffer any unnecessary loss of life if in fact we are hit by hurricane Irma. It is still too early to know if we will take a direct hit.”

Officials in Monroe County — home of the Florida Keys, a popular tourist destination — said Tuesday they had issued a mandatory evacuation for tourists beginning on Wednesday morning at 7 a.m. A mandatory evacuation for residents was also issued for Wednesday evening at 7 p.m.

The county has about 80,000 residents and regularly draws throngs of visitors who travel to the Keys, a series of islands off of South Florida and connected to the rest of the state by U.S. 1.

In a statement, Monroe County officials said they urged residents and tourists to begin planning evacuations immediately, saying that “the earlier people leave the Keys the less traffic they are likely to encounter.” Authorities also said Monroe County schools would close Wednesday and remain shuttered until further notice, while hospitals there had begun planning to evacuate patients.

“We’re pros at this,” Monroe County administrator Roman Gastesi said in a telephone interview Tuesday. “Obviously this is a big one, and this could be the big one. But folks out here are really connected to the weather and so we know what to do.”

Florida Gov. Rick Scott (R), who has declared a statewide emergency, wrote to President Trump on Tuesday asking him to declare a pre-landfall emergency in Florida, warning that Irma may require large-scale evacuations. He also asked for federal assistance in constructing emergency berms needed to protect areas across the state already battered last year by flooding caused by Hurricane Mathew, which raked the state with punishing rain and winds before making landfall in South Carolina.

The last “major” hurricane — registering as a Category 3 storm or stronger — to make landfall in Florida was Hurricane Wilma in October 2005. Wilma was also the last major hurricane to make landfall in the United States until Harvey struck Texas late last month.

The National Hurricane Center said Tuesday morning that Irma had become a Category 5 storm, with NOAA Hurricane Hunters reporting maximum wind speeds of 175 mph — making it among the strongest hurricanes ever recorded in the Atlantic Ocean, according to the Capital Weather Gang.

While the hurricane center said Irma’s intensity may fluctuate, it is expected to remain a Category 4 or 5 storm over the coming days. The hurricane center was blunt about Irma’s potential impact, calling the storm “extremely dangerous” and “potentially catastrophic.”

The Capital Weather Gang said that Irma’s forecast track shifted to the south and west over the weekend, putting the hurricane on course to approach the Florida Keys by Saturday.

While the storm’s exact path is unclear, the Capital Weather Gang’s meteorologists issued similarly unnerving warnings of Irma being “likely to make landfall somewhere in Florida over the weekend” and saying that “the impact could be catastrophic.”

The hurricane’s surging growth has sent many Floridians into familiar pre-storm routines of preparing hurricane shutters, stocking up on supplies and nervously monitoring the news.

“Everyone should continue to monitor, check supplies, and be ready to implement action plan,” the National Weather Service in Miami posted Tuesday morning on Twitter.

Scott has activated 100 members of the Florida National Guard and said he had directed all 7,000 members to report for duty on Friday. On Monday, Scott signed an executive order declaring an emergency in each of Florida’s 67 counties, pointing to forecasts at the time warning that Irma could make landfall in the southern or southwestern parts of the state and “travel up the entire spine of Florida.”

“Hurricane Irma is a major and life-threatening storm and Florida must be prepared,” Scott said in a statement accompanying the order.

Scott said Irma’s potential impact — which could include millions of people in Florida and beyond — warranted the emergency declaration, which ordered state officials to waive tolls on public highways and prepare public facilities such as schools to be used as shelters.

“In Florida, we always prepare for the worst and hope for the best and while the exact path of Irma is not absolutely known at this time, we cannot afford to not be prepared,” Scott said. “This state of emergency allows our emergency management officials to act swiftly in the best interest of Floridians without the burden of bureaucracy or red tape.”

The University of Miami said Tuesday it was canceling classes beginning on Wednesday and through the end of the week at two of its campuses, including its main property in Coral Gables, south of downtown Miami.

The warnings in Florida arrive not long after the state marked the 25th anniversary of Hurricane Andrew’s devastating landfall there, and as residents  — like many others nationwide — have spent recent days glued to news reports documenting Harvey’s mammoth impact in Texas.

If Irma does make landfall as a Category 4 storm or stronger so close after Harvey’s impact on the Gulf Coast, it will be the first time on record that two storms of that strength hit the United States during the same hurricane season.

Other areas also looked warily at Irma as it traveled through the Atlantic. The National Hurricane Center said Tuesday there could be up to 12 inches of rain across parts of the Virgin Islands and Puerto Rico.

“Hurricane conditions are expected to begin within the hurricane warning area in the British and U.S. Virgin Islands and Puerto Rico on Wednesday, with tropical storm conditions beginning tonight,” the Hurricane Center said. “Hurricane and tropical storm conditions are possible within the watch area in the Dominican Republic by early Thursday.”

Angela Fritz and Jason Samenow contributed to this story, which has been updated since it was first published at 8:47 a.m.

Read more:

Harvey aftermath: Storm flooding destroyed hundreds of thousands of cars in a city that relies heavily on them

Marketing in Taiwan: Social Media Killed Homepage Advertising


Joey Chung
Co-Founder and CEO
The News Lens

Media consumption patterns are changing, and the notion of prime real estate for advertisers is changing along with it. At Taiwan-based digital news platform The News Lens (TNL), advertisers want access to its 7 million unique monthly visitors and its millennial following in Greater China, but they also want placements that give users a positive experience and put their ads in the right context. Joey Chung, TNL’s co-founder and CEO, spoke with eMarketer’s David Green about how the company works to make its digital ad inventory enticing to advertisers.

eMarketer: Can online news be the spearhead that drives ad budgets away from traditional media and towards digital?

Joey Chung: It’s definitely happening. More advertising revenue is being transferred from legacy media to digital media every year here. But overall, Greater China and the Asian market are still more risk-averse [than other markets]. The people who control marketing budgets know that digital is the future, but most don’t want to be the first to take that step. There’s still a gap between logical understanding and emotional acceptance.

eMarketer: How does TNL break down its revenue?

Chung: Eighty percent is derived from advertising, including banners, native advertising campaigns and direct sponsorships. The other 20% includes things like events and content licensing. As our brand equity grows, more people are willing to pay for our text content, video content and some of our photography.

eMarketer: You recently launched video news content. How have audiences and advertisers responded?

Chung: Video is the future of content. Though videos are much more challenging and expensive to create, in the long term, video advertising has a much higher CPM. You can charge a higher premium. Video consumption will only get bigger and more important.

eMarketer: How do you sell your ad inventory?

Chung: We try to optimize the real estate. We prioritize inventory that can be customized for our clients that delivers a better experience through the integration of video and text. That provides higher satisfaction for the client and a better experience for the readers. Once all of that is used, the excess inventory goes to programmatic—it’s more of the standard banners.

eMarketer: How have your advertising offerings changed throughout the process?

Chung: When we started out three years ago, a lot of clients were most interested in buying the homepage. But now our numbers show that very few people go directly to the homepage since media consumption is intertwined with social media. Newsletters, our apps and article pages—when utilized well—are just as important, if not more important than the homepage. It took some time to educate and show the numbers to our clients.

eMarketer: Does that drive you to create more niche verticals so that advertisers better understand the content they’ll place their creative into?

Chung: Our advertisers will often say, “We like the target audience and demographics, but we don’t want to buy something that’s next to serious news. We don’t want a new product launch right next to some Southeast Asia country corruption probe.” From both a financial and audience standpoint, that’s something we had to consider.

2017 State Of Video Marketing


Growing Preference For Video Content Results In Starring Role Throughout Entire Buying Journey

Online video will account for 74% of all web traffic this year, according to KPCB, leaving some to dub 2017 as the « year of video marketing. »

This special report will dive deep into the current state of video marketing, and will showcase real-world use case examples of how B2B companies such as Terminus, Fuze and Lenovo are making video an integral part of their sales and marketing strategies.

Both sides gear up for political fight as Trump prepares to end immigration protections for ‘dreamers’

Lawmakers and advocates on both sides began to stake out positions Monday for an extended public fight over whether Congress should provide legal status to young undocumented immigrants known as “dreamers” as President Trump is preparing to rescind Obama-era protections for them.

Moderate congressional Republicans, and even some conservatives, suggested that they are open to crafting a legislative deal that could offer permanent legal status to hundreds of thousands of immigrants who have been in the country illegally since they were children. Democrats lambasted Trump for his expected decision and called on the GOP to join them to protect the dreamers.

Urgency on Capitol Hill has mounted amid reports that Trump will end the Deferred Action for Childhood Arrivals program, which has allowed nearly 800,000 people to live and work in the United States without fear of deportation. Trump, who is scheduled to announce his decision Tuesday, is leaning toward terminating the program but delaying enforcement for six months to give lawmakers time to find a solution, according to people briefed on the White House’s deliberations.

Trump faces a Tuesday deadline from Texas and several other states that have vowed to sue the administration over DACA if the president does not terminate it. Attorney General Jeff Sessions, an immigration hawk, has suggested that the Justice Department would not be able to defend the program’s constitutionality in court and has lobbied Trump to end it. Other top advisers, including Chief of Staff John F. Kelly, have pushed him to maintain the program until lawmakers act.

Yet the odds that a sharply polarized Congress could strike a deal — steep in the best of times — are considered especially difficult at a time when lawmakers face a busy fall agenda. Congress is under pressure to raise the federal debt limit, pass a spending bill and approve a defense authorization bill, at a time when Republicans also hope to consider a tax plan and potentially try once again to repeal the Affordable Care Act.

Sen. Lindsey O. Graham (R-S.C.), who has been involved in previous bipartisan immigration reform efforts, said he would support Trump’s plan to end DACA after a six-month delay. In a statement, Graham said the program amounted to “presidential overreach” by President Barack Obama, who created it by executive action in 2012.

But Graham added that he empathizes with the dreamers who “know no country other than America. If President Trump makes this decision, we will work to find a legislative solution to their dilemma.”

House Minority Leader Nancy Pelosi (D-Calif.) said Trump is poised to “break the hearts and offend the morals of all who believe in justice and human dignity.” She called on Republicans to pursue legislation to protect dreamers “from the senseless cruelty of deportation and shield families from separation and heartbreak.”

Trump’s decision to include a six-month delay could be a bid to shift some of the political pressure and consequences over the dreamers onto congressional Republicans. House Speaker Paul D. Ryan (Wis.), Sen. Orrin G. Hatch (Utah) and several other GOP leaders have urged Trump not to end the program and to let Congress pursue its own course of action.

The president and his senior advisers continued to deliberate Monday afternoon, and aides cautioned that Trump could still change his mind ahead of the announcement. Important details such as whether the administration would continue to accept DACA applications and issue renewals for two-year work permits during the six-month delay remained unresolved.

It also remains unclear whether Texas and the other states would move forward with their lawsuit if Trump announces that he will end the program in six months.

A deal on the dreamers has eluded Congress before — most recently in 2010, when the Dream Act, which would have offered the younger immigrants a path to citizenship, failed by five votes in the Senate after passing the House.

Ryan and other GOP leaders have not laid out a new legislative path, including whether the dreamers’ future would be addressed in isolation — which would appeal to Democrats and moderates — or be coupled with proposals to increase border security and tighten immigration controls, which could win greater support from conservatives.

Sen. Tom Cotton (R-Ark.), an immigration hard-liner, suggested that he would be open to giving the dreamers legal permanent residence provided that any deal also include his legislative proposal, called the Raise Act, which would slash legal immigration levels by half over a decade.

Trump offered public support for that bill during an appearance with Cotton and Sen. David Perdue (R-Ga.), its co-sponsor, at the White House last month.

In an interview with the Washington Examiner, Cotton emphasized that he thinks the new class of green-card holders represented by the dreamers must be offset with cuts elsewhere.

“We should find a way to give [them] legal status,” he said, “but we also have to mitigate the inevitable consequences of that action.”

Others have suggested that Trump could attempt to use the dreamers to bargain for a down payment — an estimated $1.6 billion — on the U.S.-Mexico border wall he promised voters during the campaign. Senior lawmakers have shown no signs that they plan to support the wall in upcoming budget negotiations.

Such package deals were quickly discounted by immigration hawks and immigrant rights advocates Monday.

“Why would you have to make a bargain with the rule of law?” asked Rep. Steve King (R-Iowa), an early Trump supporter who has vehemently opposed legal status for undocumented immigrants. “These are bright lines we’re talking about.”

Frank Sharry, executive director of America’s Voice, an immigrant rights organization, said that advocates are still pressing the White House to maintain DACA and that they hold out hope that Trump will protect the program.

However, if the president moves to unwind it, Sharry said, advocates think they will have the upper hand in a legislative fight, given polls that show broad public support for allowing dreamers to stay in the country.

A trade of the dreamers for tougher immigration restrictions or border wall funding “would not even pass the laugh test,” Sharry said. “The momentum is with the dreamers.”

Meanwhile, leading Democrats have said privately that they think Trump has been boxed in politically. His inability to secure funding for the border wall is wearing down support among his base, these Democrats said, while his hard-line immigration rhetoric is hurting him with moderates.

When rumors about Trump’s expected actions on DACA first surfaced nearly two weeks ago, Senate Minority Leader Charles E. Schumer (D-N.Y.) tweeted that dreamers “are not a bargaining chip for the border wall” funding or to pay for an “inhuman deportation force.”

One factor that could alter the political calculus for Democrats is if the Trump administration were to start deporting large numbers of immigrants whose DACA protections have expired. Although administration officials have said they are not targeting dreamers, immigration rights advocates said they fear that more dreamers are bound to be swept up in deportation proceedings as the Department of Homeland Security widens its enforcement net.

Leon Fresco, an immigration lawyer who previously served as an aide to Schumer, said he doesn’t think Congress would muster the political will to reach a deal on the dreamers — even if the administration begins ramping up deportations.

“I don’t know if that’s a strategy Democrats will want to reward or not. I don’t know where the advocacy community will be,” Fresco said. “Really, I just see a lot of bluster but nothing happening.”

Immigration hawks, meanwhile, are gearing up to ensure that Ryan and other congressional moderates do not “give away” the dreamers without getting enough in return. Mark Krikorian, executive director of the Center for Immigration Studies, which advocates for lower immigration levels, has proposed a deal that couples legal status for dreamers with the immigration curbs in the Cotton-Perdue bill.

What he does not support, Krikorian emphasized, is legalizing the dreamers for money for the border wall.

The “appeal of the six-month delay” in rescinding DACA is that “it kicks it beyond the budget fight,” Krikorian said.

To Trump supporters outside Washington, the most important part of the president’s decision is living up to his campaign promises, said Dale Jackson, a conservative radio host in Huntsville, Ala.

Jackson, who in February asked then-White House press secretary Sean Spicer why Trump had not ended DACA, said he does not expect Congress to close a deal to provide a haven for dreamers. Trump, he suggested, knows that, too.

“Trump is probably doing the best he can do in this situation,” Jackson said. “He ends the program and asks Congress to come up with a solution knowing . . . they can’t. You see guys like Paul Ryan saying they want to do something to protect these people but they are not able to get anything through Congress.”

Ed O’Keefe, Maria Sacchetti, Sean Sullivan and David Weigel contributed to this report.