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Hurricane Jose could lash East Coast with tropical storm conditions; Tropical Storm Maria heads toward Caribbean

(This story, originally published at 12:35 p.m., was updated at 4:15 p.m.)

Hurricane Jose continues to lurk off the East Coast and should be watched closely by coastal areas from the Mid-Atlantic to New England, where tropical-storm conditions are possible during the coming week. New model information out Sunday afternoon suggests coastal areas from the Jersey Shore to eastern Massachussets, in particular, may face a serious threat from prolonged coastal flooding, in addition to heavy rain and tropical-storm-force winds starting as soon as Tuesday.

Meanwhile, less than two weeks after Irma devastated the region, the Caribbean islands are again under threat from a named storm, this time Tropical Storm Maria, forecast to become a hurricane.

Hurricane Jose threatens prolonged tropical-storm conditions

Not to be forgotten, Hurricane Jose strengthened slightly this morning, located about 350 miles off the coast of North Carolina with maximum sustained winds of 90 mph. Jose’s intensity shouldn’t change much over the next 48 hours, as the storm slowly starts to move around the western edge of a large Bermuda High and toward the north.

Despite Jose’s predicted offshore track, tropical-storm-force winds will extend well beyond the center of circulation. According to the National Hurricane Center, there is about a 30 percent chance of tropical-storm-force winds along the Delaware-Maryland-Virginia coast as early as Monday afternoon or evening and more like a 40 to 50 percent chance of tropical-storm-force winds reaching the coast from New Jersey up through New York, Boston and Cape Cod as early as Monday evening or Tuesday morning.

The latest European model forecast on Sunday suggests the storm center could come very close to the Northeast coast on Wednesday and, while remaining offshore, will be slow to depart. If it is correct, it could an extended period of coastal flooding from the Jersey shore to eastern New England, including around Long Island and New York City.

In addition to the possibility of significant coastal flooding, the storm could bring tropical-storm force winds and gusts to hurricane force, along with very heavy rain.

Small shifts in the storm track are possible and will have important consequences on how hard coastal areas are hit.


The center of Hurricane Jose should stay offshore (left), but tropical-storm-force winds could reach coastal areas from the Mid-Atlantic to New England (right). (NHC)

Tropical storm watches will probably be issued along parts of the East Coast later today, especially along the New England coast, where Jose is expected to make its closest pass to the U.S. mainland on Wednesday morning. The NHC notes in its key messages that “any deviation to the left of the NHC forecast track would increase the likelihood and magnitude of those impacts. Interests along the U.S. east coast from Virginia to New England should monitor the progress of Jose through the next several days.”

Tropical Storm Maria targeting Caribbean

Tropical Storm Maria, with peak winds of 65 mph, was located about 400 miles east of the Lesser Antilles this morning, quickly closing the gap with movement to the northwest at 15 mph.


Maria is forecast to become a hurricane later today. (Via National Hurricane Center)

Fueled by warm ocean water and low wind shear, Maria is expected to reach hurricane strength today. Tropical storm and hurricane watches extend from Barbados to Antigua as Maria should begin to impact the outer islands as early as tonight.

Maria will continue to intensify over the next few days, probably reaching major hurricane status (Category 3 or greater) by late Tuesday. By that point, the storm will be on the doorstep of Puerto Rico and the U.S. Virgin Islands. At Maria’s current forecast intensity and path through the Virgin Islands, it would mark the first time that two major hurricanes have passed so close to the island chain in the same season.

Potential U.S. impacts from Maria 

As The Washington Post’s Dan Stillman noted Saturday, things become a little strange in the forecast period beyond Wednesday. Both the European and American models have indicated that some interaction between Jose and Maria will occur, affecting the path of both storms. It should be noted that as of now, the NHC’s official forecast has Jose making a sharp turn toward the east and out to sea by Friday.


The European model shows an interesting interaction between Jose and Maria next week. (Pivotal Weather)

After passing through the Caribbean islands, Maria is expected to continue on a general track toward the northwest, which could put the storm in a threatening position for the U.S. East Coast by next weekend.

However, the large spread in forecast tracks seen above indicates low confidence beyond five days.

Jose and Maria: To dance or not to dance?

The dance routine between Jose and Maria shown in recent model runs is known as the Fujiwara effect, explained in greater detail a few weeks ago by our newest Capital Weather Gang contributor, Matthew Cappucci. It’s a rare phenomenon, especially in the Atlantic Ocean. It’s also an unlikely scenario, despite the recent model trends.

At issue is the placement and scope of two upper-level areas of high pressure by next weekend (as shown below). High pressure over the central Atlantic that trapped Jose last week will begin to weaken over the next few days, before restrengthening later. Meanwhile, another area of high pressure is expected to build over Ontario by next weekend. For Jose and Maria to interact and affect each other’s path, that Ontario high pressure would have to build over the top of Jose, to keep Jose from escaping out to sea. While that could happen, uncertainty remains high at this time.


The location of two upper-level high-pressure ridges by next weekend will have a major effect on the ultimate fates of Jose and Maria. (Tropical Tidbits)

In the meantime, Maria’s immediate threat to the Caribbean is very real and very dangerous, while Jose still bears watching for some impacts along the coast from Virginia to New England.

Dan Stillman contributed to this post.

Retweet doesn’t equal endorsement unless you’re the President of the United States

Washington (CNN)A retweet may not always equal an endorsement, but when you’re a public officeholder, it certainly can carry a lot of weight. 

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    MUST WATCH

US Ambassador Haley: UN has exhausted options on North Korea

WASHINGTON (Reuters) – U.S. Ambassador to the United Nations Nikki Haley said on Sunday the U.N. Security Council has run out of options on containing North Korea’s nuclear program and the United States may have to turn the matter over to the Pentagon.

“We have pretty much exhausted all the things that we can do at the Security Council at this point,” Haley told CNN’s “State of the Union,” adding that she was perfectly happy to hand the North Korea problem over to Defense Secretary James Mattis.

As world leaders head to the United Nations headquarters in New York for the annual General Assembly meeting this week, Haley’s comments indicated the United States was not backing down from its threat of military action against North Korea.

North Korea launched a missile over Japan into the Pacific Ocean on Thursday in defiance of new U.N. Security Council sanctions banning its textile exports and capping imports of crude oil.

China has urged the United States to refrain from making threats to North Korea. Asked about President Donald Trump’s warning last month that the North Korean threat to the United States will be met with “fire and fury,” Haley said, “It was not an empty threat.”

“If North Korea keeps on with this reckless behavior, if the United States has to defend itself or defend its allies in any way, North Korea will be destroyed. And we all know that. And none of us want that. None of us want war,” she said on CNN.

“We’re trying every other possibility that we have, but there’s a whole lot of military options on the table,” she said.

  • As North Korea threat looms, Trump to address world leaders at U.N.
  • Factbox: What Trump has said about the United Nations

Pyongyang has launched dozens of missiles as it accelerates a weapons program designed to provide the ability to target the United States with a powerful, nuclear-tipped missile.

North Korea said on Saturday it aimed to reach an “equilibrium” of military force with the United States.

‘ROCKET MAN’

Trump plans to meet with South Korean President Jae-in Moon on the sidelines of the U.N. General Assembly.

“I spoke with President Moon of South Korea last night. Asked him how Rocket Man is doing. Long gas lines forming in North Korea. Too bad!” Trump said in a Twitter post on Sunday morning.

White House national security adviser H.R. McMaster said on Friday, after the latest North Korean missile launch, that the United States was running out of patience: “We’ve been kicking the can down the road, and we’re out of road.”

On Sunday, he warned of imminent danger from Pyongyang.

”This regime is so close now to threatening the United States and others with a nuclear weapon, that we really have to move with a great sense of urgency on sanctions, on diplomacy and preparing, if necessary, a military option,” McMaster told the “Fox News Sunday” program.

Military options available to Trump range from a sea blockade aimed at enforcing sanctions to cruise missile strikes on nuclear and missile facilities to a broader campaign aimed at overthrowing leader Kim Jong Un.

Mattis has warned the consequences of any military action would be “tragic on an unbelievable scale” and bring severe risk to U.S. ally South Korea.

Democratic U.S. Senator Dianne Feinstein said on Sunday that Trump should not rule out talks with North Korea before it agrees to end its nuclear program.

“I think that North Korea is not going to give up its program with nothing on the table,” she said on CNN.

Feinstein said that a freeze of both its nuclear program and missile arsenal, rather than ending them, would be more palatable to North Korea and to China, who fears the U.S. goal is toppling Kim.

The United States still wants a peaceful solution and has been waiting for the North Koreans to indicate they are ready to talk, Secretary of State Rex Tillerson said on CBS’ “Face the Nation.”

“We have tried a couple of times to signal to them that we’re ready, when they’re ready,” he said. “And they have responded with more missile launches and a nuclear test.”

Editing by Jeffrey Benkoe

Hurricane Jose lurks off the East Coast, Tropical Storm Maria threatens the Caribbean

Update: Tropical Storm Maria formed Saturday afternoon, some 600 miles east of the Lesser Antilles, with maximum sustained winds of 50 mph. Maria is expected to quickly intensify to hurricane strength over the next 24 hours, as the storm tracks westward towards warm ocean water and a favorable environment for further development.

Tropical storm and hurricane watches are in place for much of the Lesser Antilles, including the island of Barbuda, which was completely devastated by Irma just over a week ago. Maria is currently forecast to pass close to the U.S. Virgin Islands and Puerto Rico early next week, potentially as a dangerous major hurricane.

Hurricane Jose continued to meander off the Southeast coast on Saturday, located about 500 miles east of Cape Hatteras, N.C.

After weakening to a tropical storm on Thursday, Jose returned to Category 1 hurricane status Friday night. Its maximum sustained winds were 80 mph as of Saturday morning.

A sprawling high-pressure system over the central Atlantic Ocean is preventing Jose from heading out to sea, meaning it could pose a threat to parts of the East Coast through the coming week.


Forecast track of hurricane Jose as of Saturday evening. Via NHC

Under weak upper-level winds, Jose has made limited forward progress since last Saturday. However, over the next few days, the western edge of the high-pressure system that is trapping Jose is expected to weaken. This should create a path for escape away from shore.

The consensus track from the latest weather model updates now keeps Jose well off the Mid-Atlantic coast, with the storm likely to make its closest pass to the D.C. region Tuesday. At that point, Jose should be some 100 miles or more east of Delaware, meaning the local impact will mostly be limited to large ocean swells. Farther north, however, the storm could come closer to land.


GFS ensemble members keep Jose offshore and moving due north towards New England.

Because a slight change in track to the west or east could meaningfully alter the forecast, Jose will be monitored locally into the early week. Folks on Long Island and across coastal New England, however, should keep increased attention to Jose as the week progresses. It is unclear what the intensity of Jose will be at that point — it may even be acting somewhat like a wintertime nor’easter by then. Regardless, the likelihood of impacts such as strong winds and at least minor storm surge is heightened.

No rest for the weary 

Tropical storm action in the Atlantic remains extremely active. Tropical Storm Lee was named Saturday morning off the African coast, to the west of the Cabo Verde Islands.

Out ahead of Lee, a potentially more ominous low-pressure disturbance is gathering steam. Likely to soon be christened Maria, this area of organized convection is showing signs of intensification. It is presently tracking due west toward the Lesser Antilles.


Models are in good agreement with Maria’s track through next week. Via NCAR

 

Unfortunately, conditions similar to those that allowed Hurricane Irma to intensify and track through parts of the island chain are still more or less in place. Current model projections are certainly concerning for a region still reeling. The National Hurricane Center is forecasting a hurricane in the days ahead, and it is possible some places could take a second direct hit from a major hurricane over the coming week.

Farther down the line, if a hurricane survives its trek near or through the islands, the United States may have to watch this as well.

Engaging Entrepreneur Video Ushers in New Wave of Millennial Marketing

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September 16, 2017 —

Engaging Entrepreneur Video Ushers in New Wave of Millennial Marketing

A new wave of entrepreneurs has arrived, and they’re already surpassing their parents. Ranging from just 20 to 35 years of age, they’re building more businesses, targeting higher profits and managing larger staffs than the baby boomer generation before them.

According to Forbes, 67% of young entrepreneurs said their career goals include starting their own business. With older generations launching their first businesses at around 35 years old, millennipreneurs are setting out around 27, giving them close to a decade more experience.

How does this texting generation both stay connected and thrive in their business? Through fresh, creative spins on traditional face to face networking. With a surprising 51% of millennials preferring to speak in person with either work colleagues or potential clients, Hustle Humble by ChicExecs is the ideal resource for cultivating a frontier of new, modern businesses.

By hosting monthly networking events and a unique subscription box curated for staying connected to media, buyers and influencers, Hustle Humble by ChicExecs is motivated to make a genuine impact in how entrepreneurs network.

Engaging the youngest entrepreneurs with tips for product driven brands, Hustle Humble gave mini CEO’s the opportunity to share their secrets to success in the first of a short video series. Watch the full video here: https://www.facebook.com/hustlehumblebox/posts/809703479192889

The two-fold name Hustle Humble has a significant meaning to founders Kailynn and Nikki. When they started their first company 13 years ago, they ?hustled » around the clock to accomplish their goals. More than speed, it was about producing quality work. With the help of the Lord’s grace and guidance, they were able realize their dreams. Above all, these self-made women keep their ethics while remaining humble through all of their blessings. As of 2016, their expanding enterprise includes Chic Blvd, ChicBuds and ChicExecs.

Jennifer A. Marca
Public Relations Account Coordinator
ChicExecs PR Branding
820 Los Vallecitos Blvd. Ste A-C
San Marcos, CA 92069

Read the full story at http://www.prweb.com/releases/2017/09/prweb14698743.htm.


Top 10 marketing trends every marketer should follow in 2018

As technology marches forward and more and more of Generation Z and millennials come of age, establishing a greater foothold in the marketplace, brands will need to ditch much of marketing’s conventional wisdom and adapt to marketing trends that will dominate 2018. Brands who disregard recent innovations in social media, the internet, artificial intelligence, and virtual and augmented reality as well as rapidly changing consumer behaviors will surely fall behind.

Influencer Marketing
Chatbots
Artificial Intelligence
Augmented and Virtual Reality
Personalization
Native Advertising
Mobile Video
Live Video
Disappearing Content
Interactive Content

1. Influencer Marketing

Influencer marketing became one of the most effective and popular marketing tools in 2017 and looks primed to stay that way, thanks to growing numbers of Gen Z and millennial consumers who are more skeptical of traditional marketing tactics than the older generations.

These young consumers, who number over 120 million in the US, look to and trust their favorite internet personalities and often buy the same things. Brands can see this and are leveraging these popular social media influencers on Instagram, Twitter, Youtube, and Facebook to push their products or services to the newer generations in an authentic way.

While traditional marketing methods can often feel contrived, influencer marketing achieves success by capitalizing on the consumer’s trust and influencer’s transparency. These two pillars are what makes influencer marketing the fastest growing customer acquisition method, according to the Influencer Marketing Hub Study 2017. On top of this, the same study found that influencer marketing has a staggering $7.65 average earned media value per $1 spent.

And social media influencers realize the symbiotic relationships they share with brands and they highly value their credibility that their fans appreciate. For this reason, many bloggers turn down pitches from brands and over 80 percent believe they should disclose any paid post or sponsorship.

Influencer marketing will continue to trend in 2018 and be a go-to for many brands and digital marketers due to the ubiquity of social media, the rise of social media celebrities, and an ever-leery consumer base.

2. Chatbots

In the past few years, chatbots have become considerably smarter and are now a viable and trending marketing strategy for brands. According to a study by Oracle, 80 percent of businesses will use chatbots by 2020. The Chatbot Market Research Report found that 67 percent of businesses believe that chatbots will be more effective than mobile apps in the next five years and that retention rate for chatbots after one month of usage is 40-60 percent compared to a retention rate of 20-40 percent for apps.

Companies like Pizza Hut, Starbucks, and Bank of America are already using chatbots to give consumers an easier way to connect with their favorite brands. Facebook, IBM, Microsoft, and Amazon have all made huge, long-term investments in chatbots.

The main thing driving the growth and success of chatbots are the increasing popularity of messaging apps that many brands think will eventually surpass social media and email in the coming years — Facebook Messenger, WeChat, and WhatsApp have over 2.5 billion active users and Messenger has over 100,000 active bots alone. According to a survey by CONVRG, a user response to chatbots is three times as likely than a response to an email.

3. Artificial Intelligence

AI and machine learning is without a doubt a huge game-changer in every sense of the word — and this applies to marketing as well. Although the barrier to entry to using AI for digital marketing is quite high due to costs, the results speak for themselves.

According to the Salesforce State of the Marketing Report, highly successful marketing teams are twice as likely to use AI than low-earning teams. Even more, the study found that 57 percent of marketers said that AI was essential to their success and found that 53 percent think AI use will grow in the next two years.

Brands can use AI to improve data and, in turn, help predict consumer behavior, target ads more effectively, and determine when to reach out to customers. Just recently, Amazon developed an AI that can help predict the latest fashion trends.

4. Augmented and Virtual Reality

As AR and VR become more mainstream every year, with over 171 million users expected in 2018, major brands are salivating at the marketing possibilities the technologies offer.

VR devices like Samsung Gear, Oculus Rift, and HTC Vive, while not widely owned, can engage consumers in wholly unique ways and provide consumer experiences like almost nothing else. In 2014, Game of Thrones launched a VR experience at SXSW in anticipation of the new season that transported users to the show’s iconic Ice Wall.

As for AR, there are limitless possibilities to provide consumers with new and exciting ways of engagement. AR relies on projecting images and graphics on top of the real world without needing a bulky headset like VR. In the future, Amazon and other major online retailers could use AR to allow customers to try on clothes from home or see what a piece of furniture might look like in their home. Applications like Pokemon Go and the new iPhone X prove that AR in everyday life is right around the corner.

AR and VR may still have a long way to go, but all signs are promising as to its marketing effectiveness.

5. Personalization

Personalization is a huge deal for brands that don’t want their content to quickly be overlooked by consumers — a very common thing in a world of advertising overload.

For this reason, more and more brands strive to produce marketing content that speaks directly to and is tailored for specific consumers, not just generic ads. The main way marketers do this is by targeting consumers based on things like their gender, age, and likes.

In a digital marketing sense, this means paying attention to a consumer’s internet behaviors, including social media activity, buying habits, and web surfing. There is ample evidence that contextually relevant ads that target consumers on an emotional level find much more success.

6. Native Advertising

Already a hugely popular marketing trend in 2017, native advertising will continue to be a top tool for brands looking to advertise their products in an organic and noninvasive way. Native advertising works by seamlessly integrating your marketing into content that the consumer was already going to read or watch anyways.

Rather than overwhelming the consumer with intrusive ads, good native advertising doesn’t disrupt user experience and feels like a natural part of the content. Examples of native advertising include advertorials, sponsored content, branded content, and product placement. Spending on native advertising is expecting to exceed $21 billion in 2018.

7. Mobile Video

As more and more people shift to using their mobile phones instead of their computer or television to consume content, mobile video will continue to play a massive role in marketing, especially among the younger generations.

In 2015, mobile video views grew six times faster than desktop views. And mobile video is incredibly popular with Gen Z consumers. Around 71 percent say they use their mobile phone to watch video daily compared to just 51 percent on their television and 45 percent on their computer, according to a report from the ad firm Sharethrough.

In 2018, mobile video ad spending will increase 49 percent to $18 billion, while non- mobile video ad spending will be $15 billion, a 1.5 percent decrease.

With so many consumers switching to mobile to view video content, brands are scrambling to create quality mobile advertising.

8. Live Video

Much like what was mentioned above, video — especially mobile — is becoming a major part of our daily life and live video is no exception.

Video streaming accounted for nearly 75 percent of all the internet traffic this year and viewers typically watch live video three times longer than normal video. According to a survey by Livestream, 80 percent of consumers would rather watch a live video from a brand than read a social post.

Live video will continue to trend with social media platforms. Facebook and Youtube lead the way in live video usage, but Instagram recently made a big play by launching a feature that allows users to stream live video in their Instagram story.

9. Disappearing Content

There is no doubt that Snapchat struck gold when it introduced its short-lived videos and Facebook and Instagram quickly followed suit and jumped on the bandwagon.

The reason short-lived videos work so well is twofold. First, the fact that the video will disappear lends a weight and urgency to the content. Secondly, and more obviously, short content is more consumable inherently and a highly valued characteristic among millennials and Gen Z due to their ever-shortening attention spans.

Short-lived video content is also another great tool for brands and influencers to work together to produce easy-to-consume marketing content.

10. Interactive Content

There’s a simple truth about interactive content: it’s more effective than traditionally content. The reason for this is that interactive content makes the consumer participate and therefore creates engagement, which is the ultimate goal of any brand or advertisement.

Almost half of marketers (46%) are using interactive content with 79 percent saying they will use it in the future. Interactive ads are typically content that includes an interactive element like quizzes, games, surveys, contests, or infographics.

Looking Back At Some Of The Weirdest Limited Edition Consoles

A catalog ad for the Tommy Hilfiger Game Boy Color via 8-Bit Central

In 2017 most video game consoles look pretty similar: black boxes of varying size aimed at being as discrete as possible. The brands who manufacture and distribute them also have more clout and prestige of their own. So it’s weird to think that in the late 90s Nintendo thought it was important to use Tommy Hilfiger to promote the Game Boy Color.

“Nintendo’s and Tommy Hilfiger’s ingenuity is more than just fun and games. We strive to push the envelope with innovative marketing strategies,” said Peter Main, former VP of Sales and Marketing for Nintendo of America in the summer of 1999. Nintendo of America’s executive vice president, sales and marketing. “This promotion is a natural partnership, since both companies tailor to the trendsetters who dress to impress and enjoy interactive entertainment.”

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Re-read that last part and just let the cynical whimsy of it wash over you. Then take a second to imagine the floppy haired designer behind the self-titled line of over-priced normcore flashing a Pikachu inspired gadget while waiting at the bar. Nintendo recently partnered with other fashion brands to create a line of gaming inspired clothes, but it’s hard to imagine a limited-edition, torn denim Urban Outfitters Nintendo Switch coming out in 2017, despite the obvious cross-over between the clothing outlet’s target audience and the handheld’s initial marketing.

Still, there’s something quaint to the idea of two completely unrelated companies like Nintendo and Tommy Hilfiger collaborating to exploit people’s insecurities about whether they’re cool enough. In fact, the random, cross-promotional, special-edition video game console has a longer than expected history that acts as something of a time capsule for conspicuous consumption over the past several decades. Part of me hopes that in the future these unlikely partnerships will continue, but in the meanwhile here’s a brief look at some of the more random ones.

Audi R8 Xbox One S

Probably the ugliest special edition console ever designed, the Audi R8 was meant to combine the allure of sporty German cars with a box of computer chips. Maybe there was a way to square this circle, but an Xbox One S in the shape of a faux-Audi R8 hood was not it (the Lamborghini One S is gaudy but still better looking). The shear audacity of it was inspiring though, and I applaud any and all efforts to design any future video game consoles in the shapes and colors of un-related everyday objects.

Taco Bell Xbox 360

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A deep purple case with the Taco Bell icon peaking out from the lower right made this particular limited edition console particularly brazen. Instead of just awarding the winner of a contest selected from those feasting on crunchwrap supremes a simple box they could play Gears of War on, Taco Bell decided that lucky individual would have to shoulder the burden of showcasing the companies marketing for whatever wanton soul passed through their abode. It wouldn’t even be that terrible without the logo (I went with the purple 3DS because, while the color does nothing for me in general, I’ve had a special place in my heart for eggplant-looking hues ever since Kid Icarus).

MTV Gamecube

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As Console Variations reported earlier this year, MTV made a number of branded Gamecubes in 2003 of varying aesthetic appeal. They were given away during daily broadcasts and went from Zebra Gum like the above to camouflage and even faux-wood veneer, because nothing said Super Smash Bros. Melee like a Snow White brick being raffled off in-between music videos for “In da Club” and “Crazy in Love.”

Men in Black PlayStation

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A great movie, a terrible game, and a really lazy console. The Men in Black PlayStation is incredibly rare, fetching over a $1,000 on some second-hand retailers, but also really boring. Just jet black with the movie’s logo plastered over the disc lid. But it was also emblematic of a time when being a blockbuster film insured some sort of video game spin-off, and in this particular case, even a console sku.

Tommy Hilfiger Game Boy Color

I talked about this particular one at the top, and it remains my personal favorite, mostly because of how dissonant the combination is. The Game Boy sold for $60 at the height of the Pokémon craze if you purchased a certain amount of Hilfiger merchandise. That’s not something my parents would have ever done, but I can still remember looking through a fall catalog imagining what boring polos I might wear in exchange for the opportunity to capture an Oddish in full handheld color.  

Coca Cola Game Gear

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Unlike a lot of other weird branded stuff, there’s plenty of stuff bearing the Coca Cola script; Toy trucks, cups at somewhere around half of all chain restaurants, any time you see a polar bear sitting on an ice cap. A Coca Cola Game Gear though? Something about it still feels unnerving, like I’d always be thirsty while playing sub-par platformers on a really tiny screen. Maybe when the soda company realizes the error of its way and brings back Coca Cola Zero proper they can cross-promote with the Vita’s successor.

Marlboro Atari Lynx

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No doubt the oddest of all, Marlboro, a cigarette company went in on the failed Atari Lynx handheld. In the end it was something of a match made in heaven, given the declining fortunes of both companies, even if Marlboro still sells nicotine and Atari no longer sells handhelds and the latter never killed anyone while the former has battled endless lawsuits about the lethality of its product. While the prospect of another cigarette branded console might seem like an impossibility, vape-enthusiasts seem to have a way of making things happen. Even if Nintendo doesn’t release a vapa-able JoyCon in the near future, I wouldn’t put it past DIY gamers to make it happen.

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North Korea shows advance in missile tech, and sanctions won’t stop it

On Thursday night, North Korea test-fired another one of its intermediate range missiles over Japan.

The rogue state has conducted other launches before, but CBS News national security correspondent David Martin reports that this test marks a big advance: until now, North Korea had tested its intermediate and intercontinental range missiles from fixed launch pads.

This time, for the first time, an intermediate range missile was launched from a mobile transporter, a significant development since it enables Kim Jong Un to fire a long-range weapon with little or no warning.

In this case, though, spy satellites had seen the missile being rolled into position at an airfield near Pyongyang well before the actual launch, as if Kim was deliberately trying to avoid catching the U.S. off guard.

The missile flew more than 2,000 miles over northern Japan and into the Pacific Ocean. A Pentagon official said it was « no coincidence » the missile flew far enough to reach the U.S. air base on Guam had it been fired in that direction.

The launch came three days after the U.N. Security Council enacted new economic sanctions against North Korea. But it is becoming increasingly clear sanctions will not work fast enough to prevent North Korea from acquiring a nuclear arsenal.

Earlier this week, a Treasury Department official showed Congress how easily North Korea evades the ban on coal exports. 

In June, a ship left port in China. Halfway to North Korea it turned off the transponder which allows it to be tracked. It pulled into North Korea, where it was seen by a satellite as it loaded coal.

The ship returned to the point where it had turned off the transponder, switched it back on and proceeded to a port in Russia, leaving a track which looked like it had gone straight from China to Russia.

Those new sanctions aim to cut North Korea’s oil imports, but CBS News Asia correspondent Ben Tracy reports that they will not have much bite.

China supplies 90 percent of North Korea’s oil, and it has already cut some supplies. But the new sanctions cap supply at current levels, about 4 million barrels a year. That is likely enough to supply the North Korean military with what it needs.

The idea that China can call up Kim Jong Un and tell him to cut it out is not realistic. China and North Korea do not have a good relationship right now, Tracy reports.

As worried as it may be about a nuclearized Korean Peninsula, China does not want to see the North Korean regime collapse. Nor does it want a united Korea aligned with the West, which could mean the U.S. military on its border.

Bottom line, Tracy says: China wants to do enough to bring North Korea to the negotiating table but not enough to bring it to its knees.

U.S. and U.N. officials say the only step that will make sanctions work is to give navies the power to stop and search vessels suspected of carrying banned goods to and from North Korea.