Archives par mot-clé : video

US Navy plane carrying 11 crashes into Pacific Ocean off Japan, 8 rescued

Eight people have been rescued and are in “good condition” after a U.S. Navy transporter plane carrying 11 crew and passengers crashed into the Pacific Ocean off Japan, the U.S. Navy’s 7th Fleet said Wednesday.

The search for the remaining three people is continuing.

This is the latest accident to befall the 7th Fleet, which is based in the Japanese port of Yokosuka, south of Tokyo, and has endured multiple collisions at sea this year, including two involving guided-missile destroyers that left 17 sailors dead.

The C2-A Greyhound aircraft was on a routine flight from Marine Corps Air Station Iwakuni in southern Japan to the USS Ronald Reagan  aircraft carrier, which is in the Philippine Sea on exercises with Japan’s Maritime Self-Defense Force.

It crashed at 2:45 p.m. local time Wednesday, the 7th Fleet said in a  statement. The cause of the crash was not immediately known and an investigation would be carried out, it said.

The eight who were rescued were transferred to the Reagan for medical evaluation. They were later described by the Navy to be in “good condition.”

The Reagan crew and Japanese forces were conducting search and rescue operations Wednesday afternoon and trying to recover the remaining crew and passengers. “We are monitoring the situation. Prayers for all involved,” wrote President Trump in a Twitter post.

“The Maritime Self-Defense Force is currently searching with U.S. forces,” Japanese Defense Minister Itsunori Onodera said, according to public broadcaster NHK. “We received information from U.S. Forces that the cause is possibly engine malfunction.”

Onodera voiced concern about the frequency of aircraft accidents involving U.S. forces, saying he would ask the American military to take more care with safety. This was an apparent reference to last month’s crash on Okinawa, when a transport helicopter caught fire during a training flight and crashed just 300 yards from houses. No one was injured.

The C-2 is a twin-engine cargo plane designed to transport people and supplies to and from aircraft carriers. It crashed 93 miles northwest of Okinotori island, about halfway between Okinawa and Guam, according to the Okinawa Defense Bureau.

The 7th Fleet has been carrying out exercises linked to the recent rise in tensions with North Korea. This month, for the first time in a decade, it carried out a three-carrier strike exercise in the sea between Japan and the Korean Peninsula — a show of force that North Korea has decried as warmongering. 

Wednesday’s crash is the latest in a string of accidents to befall the 7th Fleet this year. 

Ten were killed when the USS John S. McCain collided with an oil tanker near Singapore in August, and seven died when the USS Fitzgerald ran into a much heavier container ship off the coast of Japan in June.

The month before, the guided-missile cruiser USS Lake Champlain collided with a South Korean fishing vessel off the Korean Peninsula and the guided-missile cruiser USS Antietam ran aground in Tokyo Bay in January.

Most recently, a Japanese tug lost propulsion and drifted into the USS Benfold, another guided-missile destroyer, during a towing exercise just last week. No one was injured on either vessel and Benfold sustained minimal damage, the 7th Fleet said in a statement on Nov. 18.

The 7th Fleet has about 50 to 70 ships assigned to it and is responsible for an area that spans 36 maritime countries and 48 million square miles in the Pacific and Indian oceans, according to the Navy. 

The admiral in charge was removed from his position after his commanders lost confidence in his ability to lead and the Navy’s top admiral ordered a fleetwide review of seamanship and training in the Pacific after the McCain collision.

A survey of sailors on the USS Shiloh, a cruiser, released last month painted a damning picture of life in the 7th Fleet, where sailors say they are overworked and undertrained.

“I just pray we never have to shoot down a missile from North Korea,” one sailor lamented, according to the Navy Times, “because then our ineffectiveness will really show.”

The crew members described dysfunction from the top, suicidal thoughts, exhaustion, despair and concern that the Shiloh was being pushed to sail while vital repairs remained incomplete, the paper reported.

Yuki Oda contributed to this report.

‘Multiple failures’ by ship crews standing watch contributed to deadly collisions, Navy finds

When Navy ships collide, there is virtually always human error involved

The Navy, stunned by two fatal collisions, exhausts some sailors with 100-hour workweeks

‘Poor man’s version of Don King’: Trump continues his war of words with LaVar Ball

President Trump began the day before Thanksgiving on Twitter, calling out those who he claims have not, in fact, given him their proper thanks.

His target, again: LaVar Ball, who Trump had previously called “very ungrateful” for the president’s help in resolving a shoplifting charge in China for his son, LiAngelo, and two other University of California at Los Angeles basketball players.

It had been nearly two full days since Trump last mentioned the elder Ball by name — and in the intervening hours, Ball had been on CNN, saying that he had nothing to be thankful for when it came to his son and his president.

“How’d he help? If he helped, I would say thank you,” Ball told CNN.

Trump wasn’t having it, calling Ball an “ungrateful fool” and “a poor man’s version of Don King,” the boxing promoter known for his spotlight-grabbing style.

As for who had helped free LiAngelo Ball from China, the president said Wednesday: “IT WAS ME.”

LiAngelo Ball and two other UCLA men’s basketball players were arrested for shoplifting while in Hangzhou for a tournament. They returned to the United States last week and were summarily suspended by their team.

“You’re welcome,” Trump tweeted at the trio upon their return to the United States, urging Ball, Cody Riley and Jalen Hill to “HAVE A GREAT LIFE!” He also suggested that they “give a big Thank You to President Xi Jinping of China.”

Trump said last week that he had personally intervened in the case with his Chinese counterpart, asking Xi to help resolve the case.

When the president returned from a 12-day trip through Asia, he wrote on Twitter: “Do you think the three UCLA Basketball Players will say thank you to President Trump? They were headed for 10 years in jail!”

Enter LaVar Ball, who was asked by ESPN about Trump’s role in securing his son’s release.

“Who?” Ball said. “What was he over there for? Don’t tell me nothing. Everybody wants to make it seem like he helped me out.”

Trump fumed, tweeting Sunday: “I should have left them in jail!” (The White House later said Trump wasn’t serious, calling it “a rhetorical response to a criticism by the father.”)

But the following night, the outspoken Ball went on CNN and took aim at the president.

“You heard what he tweeted,” he told anchor Chris Cuomo. “He tweeted that cause he’s mad at me, ‘I should have left their asses in jail.’”

Ball said insisted that Trump has overstated his role in freeing the three Americans and added that if he would thank anyone, it would be Xi.

But, he added: “I don’t have to go around saying thank you to everybody.”

The State Department typically takes the lead on cases involving U.S. citizens who are arrested abroad, and the U.S. Embassy in Beijing was aware of the case, officials said.

Trump raised the arrests during a two-day state visit to Beijing, arriving after the three freshman players were accused of stealing sunglasses from a Louis Vuitton store next to the team’s hotel.

“The basketball players, by the way — I know a lot of people are asking — I will tell you, when I heard about it two days ago, I had a great conversation with President Xi,” Trump said after boarding Air Force One in Manila at the conclusion his Asia trip. “What they did was unfortunate. You know, you’re talking about very long prison sentences. [The Chinese] do not play games.”

When asked specifically whether Xi was helping to resolve the matter, Trump said last week: “Yes, he is. And he’s been terrific. President Xi has been terrific on that subject.

“But that was not a good subject. That was not something that should have happened.”

The sunglasses in the Louis Vuitton store in Hangzhou are priced at or around 4,900 yuan ($750).

According to Chinese law, anyone stealing goods worth between 4,000 and 7,000 yuan faces between one and two years in jail, although the sentence can be mitigated if they confess, show remorse and pay compensation.

Tim Bontemps in Los Angeles, Simon Denyer in Beijing and Kyle Swenson and Cindy Boren in Washington contributed to this report, which has been updated.

More reading:

For Trump, fighting with athletes is political sport

The president attacked her son. So Marshawn Lynch’s mother fired back.

‘How’d he help?’ LaVar Ball tells CNN he still won’t thank President Trump.

Ratko Mladic Is Convicted in 1990s Slaughter of Bosnian Muslims

Prosecutors asked for a life sentence for Mr. Mladic. The presiding judge, Alphons Orie, agreed, saying that Mr. Mladic’s crimes “rank among the most heinous known to humankind.”

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Many in Srebrenica, Bosnia and Herzegovina, watching a live broadcast of the trial cheered when the verdict was announced on Wednesday.

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Dimitar Dilkoff/Agence France-Presse — Getty Images

Surprising many observers, Mr. Mladic appeared in court on Wednesday, wearing a dark suit and a red tie, as the three-judge panel handed down its ruling.

He sat impassively for the first 45 minutes of the judge’s address. But after his lawyers requested a five-minute break to allow him to go to the bathroom, Mr. Mladic did not reappear for almost an hour. Reporters were told he was having his blood pressure checked.

When he returned, he began shouting at the court in a dispute over his blood pressure. “You are lying, you are lying, you are lying,” Mr. Mladic said to the judge. “I don’t feel good.”

The judge ordered his removal, and guards grabbed him by both arms to take him out. Mr. Mladic was able to watch the rest of the proceedings on a screen elsewhere in the courthouse.

The verdict reverberated throughout the court building in The Hague — where dozens of survivors of the bloodshed, many of them widows or refugees, filled the public gallery, while others watched from monitors set up by the tribunal or followed it online — and across Europe.

In Bosnia, survivors wept and exulted as the verdict was broadcast live, while the reaction was muted in Serbia, where nationalism is rising once again.

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The United Nations human rights chief, Zeid Ra’ad al-Hussein, welcomed Mr. Mladic’s conviction as “a momentous victory for justice” that served notice to perpetrators of crimes, however powerful, that they would not escape justice.

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International War Crimes Tribunal investigators in 1996 at the site of a mass grave for victims of the Srebrenica massacre near the village of Pilica, Bosnia-Herzegovina.

Credit
Staton R. Winter/Associated Press

“Mladic is the epitome of evil,” Mr. al-Hussein said in a statement issued by his office in Geneva minutes after the judge pronounced the sentence.

The verdict was hardly in doubt, given the volume of evidence produced during the trial, which began in 2012. The sessions were at times halted or cut short because of Mr. Mladic’s health problems, and the trial itself was extended after the discovery of more mass graves.

Citing his fragile health, Mr. Mladic’s lawyers had urged that the verdict be postponed. Judges rejected those arguments — mindful, perhaps, of the case of Slobodan Milosevic, the former Serbian president who died in a prison cell in 2006 as his four-year trial was drawing to a close.

Mr. Mladic’s case was the last major trial handled by the International Criminal Tribunal for the Former Yugoslavia, which the United Nations established in 1993 in response to the atrocities. After one final appellate ruling, expected this month, the tribunal will close its doors; a small successor court will deal with pending appeals and the retrial of two former intelligence chiefs from Serbia.

To varying degrees, Croats, Serbs and Bosnian Muslims (also known as Bosniaks) all committed atrocities during the 1991-95 violence that ensued after Slovenia, Croatia and Bosnia voted for independence from Yugoslavia.

A number of Croats and Bosniaks were convicted by the tribunal. But the majority of trials involved Bosnian Serbs, because crimes in the name of Serbian interests and extreme nationalism were committed on a far greater scale. Of the 130,000 people killed in the Balkan wars of the 1990s, 100,000 died in Bosnia.

Along with Mr. Mladic, the other two men seen as among the main instigators of the bloodshed were Mr. Milosevic, who provided the Bosnian Serb separatists with funding, weapons and military personnel, and Mr. Karadzic, who was convicted last year and sentenced to 40 years in prison.

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Mr. Mladic in Sarajevo in 1993.

Credit
Gabriel Bouys/Agence France-Presse — Getty Images

If Mr. Karadzic was the brains behind the ethnic cleansing operations, Mr. Mladic was the muscle, leading a proxy army largely financed, armed and staffed at the top by Serbia.

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The two men faced similar charges, although crucial differences stand out.

One was the compelling trail Mr. Mladic himself left by recording his meetings and telephone conversations with military officials, politicians or foreign envoys. They were discovered behind a false wall in Mr. Mladic’s home; included in that cache were 18 notebooks representing his wartime diaries, an extraordinary windfall, prosecutors said.

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Mr. Mladic, whose handwriting was authenticated, listed meetings, including numerous times with the Serbian president, topics of discussion, strategy laid out, orders for ammunition and troop movements. In one telling entry on May 7, 1992, Mr. Mladic wrote that the Bosnian Serb leadership had discussed six strategic goals, of which the first and most important was “to separate from the Croats and Muslims forever.”

None of the 3,500 pages directly showed his own hand in crimes and few entries exist, or survive, from the days of the Srebrenica massacre. But many entries were used in various prosecutions, including Mr. Mladic’s, providing the kind of firsthand, dot-connecting accounts needed to prove a criminal case.

It was also the first trial in which prosecutors presented evidence from recently explored mass graves around an open-pit mine at Tomasica near Prijedor in Northern Bosnia.

They proved to be a dumping ground for Bosniaks killed or starved to death during the ethnic cleansing campaign around Prijedor, where the police operated concentration camps that became notorious for torture and rape.

The International Commission on Missing Persons, which uses DNA testing, said this month that so far 656 bodies from the mine have been identified, most of them men, all of them in civilian clothes. Those identified were among the nearly 6,000 people reported missing around Prijedor in the summer of 1992.

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The coffins of 127 Srebrenica victims identified via DNA testing before burial at Potocari, in 2016.

Credit
Andrew Testa for The New York Times

But more bodies are emerging, including remains that were moved to other graves to hide the magnitude of the crime.

Mr. Mladic’s diary notes a request in 1992 from Simo Drljaca, the Prijedor police chief, asking for the army’s help to remove about 5,000 bodies buried in Tomasica by “burning them or grinding them or in any other way.” Mr. Mladic wrote that he replied, “You killed them, you bury them.”

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At the height of the ethnic cleansing campaign, in 1992, close to 45,000 were killed or missing, almost half of the 100,000 who died in the Bosnian war. That year, the number of Bosnian refugees and internally displaced persons reached 2.6 million.

In court Mr. Mladic was unpredictable, veering between indifference and angry outbursts, charming or mocking his judges, shouting orders at his lawyers because he can barely write notes after suffering strokes.

He called the charges against him “monstrous” and said he was “defending Serbia and the Serbian people, not Ratko Mladic.”

But his failing health has been a continuing problem. Pressed by the judges, the prosecution cut back about 40 percent of the crimes cited in an earlier indictment.

Doctors said he had suffered two strokes before arriving in The Hague, and since then he has suffered from high blood pressure, diabetes, kidney stones and other ailments. Several crises, including what is presumed to have been a heart attack, forced a pause in the proceedings and a reduction of weekly sessions to four days instead of five.

Defense lawyers repeatedly warned that his health had deteriorated, and just this month prosecutors privately expressed worry that he might not live until the verdict or would be unable to attend.

Alan Cowell contributed reporting from London, and Nick Cumming-Bruce from Geneva.


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oBike files police report after couple caught dumping bikes into drain in video

oBike has filed a police report after a couple was caught on camera dumping their bikes into a drain in a video on Stomp.

The video which was sent in by Stomp contributor Chin, was posted on Stomp on Nov 20 where it went viral, garnering over 50,000 views on Facebook and sparking outcry from netizens who condemned the couple’s behaviour.

The video was also later posted to other Facebook pages such as ROADS.sg and reported by other publications such as The Straits Times.

Mr Edward Chen, co-founder and chief marketing officer of oBike, told The Straits Times that oBike is « aware of the video that is currently circulating online and can verify that the bicycles in the video belong to us ».

 

« It is evident that the perpetrators have damaged our bikes maliciously and we strongly condemn their behaviour, » he said.

« Our operations teams are working closely with the police to identify those responsible. »

oBike added that it has since filed a police report.

The bike sharing operator has lodged a total five police reports of its bikes being abused and vandalised since its launch in April this year.

Police investigations are ongoing.

‘Bermuda calling’ video marketing ploy a big hit

Scott Neil Assistant Business Editor


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  • Summer success: a woman reacts to being offered a trip to Bermuda after picking up a ringing phone in a New York City street. The video marketing campaign by JetBlue Airways, in conjunction with the Bermuda Tourism Authority, was seen by hundreds of thousands of viewers on JetBlues social-media platforms and YouTube

    Summer success: a woman reacts to being offered a trip to Bermuda after picking up a ringing phone in a New York City street. The video marketing campaign by JetBlue Airways, in conjunction with the Bermuda Tourism Authority, was seen by hundreds of thousands of viewers on JetBlues social-media platforms and YouTube

A quirky piece of experimental marketing involving the Bermuda Tourism Authority and JetBlue Airways drew hearty applause from a roomful of business executives.

They were reacting to an online video that showed pedestrians in New York City answering a ringing telephone in the street and being offered a free trip to Bermuda.

The Bermuda Calling video was devised by JetBlue in co-operation with the BTA and has been viewed by an estimated audience of hundreds of thousands through YouTube and JetBlues social-media platforms.

The campaign ran during the summer. Members of the Association of Bermuda International Companies were shown the video by Kevin Dallas, CEO of the BTA, who was guest speaker at Abics annual meeting.

Featuring squeals of delight from passers-by who stopped to answer the ringing phone, which was attached to a vacant storefront, the video campaign attracted positive tourism media coverage in the US.

Mr Dallas said: It went out online on all of JetBlues social-media channels and YouTube, where it was seen by hundreds of thousands of people. This is a great example of integrated marketing.

The video was an example of the new ways the island is being marketed, both by the BTA and by outside companies with an interest in bringing customers to the island.

Mr Dallas explained the different ways the BTA has been marketing Bermuda, and the success that has been achieved.

He said it had decided the Bermuda brand should reflect the islands people and what it is to be an authentic Bermudian, and a more modern and refreshed version of ourselves.

It was about selling the island more as a lifestyle brand rather than purely as a destination.

Mr Dallas said: The way in which we sell the Bermudian brand, the way in which we tell the Bermuda story, is through real Bermudian stories.

It is often through Bermudas spokespeople that we are telling the Bermuda story, rather than flashy marketing.

The BTA has focused its attention on gateway cities, such as Boston, New York, Philadelphia, Washington DC and Toronto.

Mentioning that the organisation is operating on roughly half of the budget once given to the Ministry of Tourism, Mr Dallas said: Out of strategy and necessity we focus where we have the highest ROI [return on investment].

Air arrivals are up 11 per cent on the year to date, while visitor spending is up 22 per cent.

Thats an extra $40 million coming from leisure visitors, and over $50 million if you count all visitor arrivals. Thats roughly 1 per cent of GDP.

He said 90 per cent of that growth was from visitors under the age of 45.

However, Mr Dallas would like to see hotel occupancy, currently on track to be in the low 60s per cent for the year, reach the 70 mark in order to be true investment-grade territory.

He said that was one reason the BTA is grateful for the Bermuda Government bringing forward the Tourism Investment Act ahead of the Caribbean Hotel Investment Conference and Operations Summit, which was held on the island earlier this month.

A number of the BTAs short TV commercials promoting Bermuda to audiences in the northeast US were shown to Abir members. Mr Dallas said the videos were deliberately intriguing and with an air of mystic in order to draw the curious to the Bermuda tourism website, where the aim was to convert them into future visitors of the island.

Looking ahead, he spoke about the tourism-centred events planned for 2018, including the hosting of a ITU World Triathlon event in April, which is being promoted with assistance from Bermudas reigning ITU World Champion Flora Duffy.

And while acknowledging that Bermuda is about much more than sailing, he said that post-Americas Cup, the island has a lot of inbound opportunity in the sailing world.

One of those opportunities will come in 2019, when Bermuda hosts the World Conference of Sailing which brings together the worlds sailing organisations.

It is a fantastic thing for us to have because the people who decide where the regattas are for every class of boat out there will be here, so we can show them Bermuda and sell them Bermuda for their events, said Mr Dallas.

And this event, when they are here, will be the first time they have a regatta alongside the meeting.

Mr Dallas added: We know that Bermuda has not had the broad community engagement that we want to have. But were delighted there are Bermudians out there in the world of sailing.

In particular Emily Nagel, who is on a Volvo Ocean Racing Team. And the BTA and XL Catlin have partnered to sponsor Mustafa Ingham to go as well. He is at the Volvo Ocean Race Academy. We are hoping he gets the certification to sail the last couple of legs of the Volvo Ocean Race.

We think thats a good story internationally for Bermuda, its an important vehicle for building community engagement, having people follow and get excited about Mustafas journey, and Emilys.


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Published Nov 22, 2017 at 8:00 am
(Updated Nov 21, 2017 at 11:44 pm)



Why Niche Video Game EVE Offers Marketers a Master Class in User-Generated Content

At this very moment, you might be living next to a space pirate.

But don’t fear. It’s just as likely that, rather than a pirate, your neighbor is an ore-mining magnate controlling a burgeoning enterprise worth thousands of real world dollars. Maybe they just own a single ship, and are content to bounce around the universe for leisure. The choice is really up to them after all. And all of this is thanks to one of the Internet’s longest running games: Eve Online.

Launched in 2003, Eve is one of a handful of long-running MMO (massive multiplayer online) games that offer a space for thousands of human players to interact, cooperate, or compete. It holds its position alongside considerably better known, more popular games like World of Warcraft and, for the most part, is considered to be one of the more niche gaming experiences available to players.

As a content marketer, however, Eve caught my eye for two reasons. The first was the company’s continued success as they approach the fifteen-year mark, with Eve‘s creators CCP continuing to drive eight-figure revenues from what should be an impossible-to-sustain niche game. But perhaps more importantly, while other games struggle to get hold of a content edge (for instance, World of Warcraft‘s creators Blizzard Entertainment lost $430 million on a failed movie), Eve has nurtured a community that creates some of the best examples of user-generated content a marketer could ask for.

Spaceships battle in the video game EVE Online

The Great Experiment

As with all content marketing, understanding what sets your brand experience apart is an essential part of creating content that people find engaging and worthwhile. In the case of Eve, there are three primary characteristics that set the game apart.

  1. The game is extremely player-driven. Where many games create spaces for players to interact in a confined way but prevent users from actually changing those spaces, Eve encourages users to impact everything. The game has user-run “corps” that rise and fall, trade and fight. The world is defined by a huge, living economy and stock market. Anything goes, as far as players are concerned.

  2. The game is really complex. We’re not talking re-read the rules on family board game complex. We’re talking corporate intrigue, market rigging, supply chain management, socio-political negotiation, and wars that span real-life years. The learning curve is high but rewarding for players looking for a challenge, earning the game a “niche” descriptor.

  3. In-game assets can equate to real-life US dollars. Eve is a subscription-based game, like many MMOs, but unlike similar games, players can purchase an in-game commodity (using the game currency, not dollars) called “plex” that is redeemable for one month of subscription. This effectively creates a US dollar market in-game, where teams can produce, stockpile, trade, and loot plex with other players.

All of this is important to understand, because right from the start, Eve‘s construction is built around a core tenet of good user-generated content in the form of player-generated stories in the game. Asking for user content alone isn’t enough to generate flow; your brand needs to invest in building spaces for your users that reward them for being creative.

Image of a nebula from NASA

Image attribution: NASA

The Greatest User-Generated Content in the Solar System

Eve is operating from a good position, with a concentrated and clearly defined audience, an exciting space for users to interact, and enough real dollar investment to create a sense of urgency and interest. The result has been a vibrant user content ecology.

Much of this content is community-facing and helps create value that keeps users engaged (and paying month-to-month subscriptions). For instance, an in-game corp developed a journalistic arm that now supports a news channel on Eve‘s website, providing a source of timely blog content that keeps users engaged with the brand even when they aren’t playing the game.

But it wasn’t long before this content began to bleed out into the rest of the web. For instance, back in 2014, when a huge number of players announced in-game that they were planning to attack a “safe” area en masse, Eve‘s developers made a controversial decision—they reorganized the game’s servers for forty-eight hours to support the massive, unprecedented raid rather than preventing the players from breaking the “rules” of how the game was expected to be played. The result was the first of many large-scale battles with real dollar damages amounting to over $300,000, which quickly caught the attention of numerous curious news outlets.

These examples of user-generated news breaking out into the mainstream are the result of a second core tenet: Listen to what your audience is interested in, and try to accommodate it where possible. Eve has earned its community’s trust by working with them to create environments that are conducive to storytelling, rather than trying to railroad users into telling stories they want them to.

These good practices eventually culminated in an excellent user-generated video campaign, somewhat uncreatively titled “This Is Eve.”

To counter their reputation for being complex to the point of being unapproachable, CCP decided to create a video campaign that conveyed the spirit of what makes Eve attractive to its player base. These types of video campaigns are common in the gaming industry and often involve expensive shorts with pre-rendered visuals, sensationalized scripts, and stories that are great when they hit and costly when they don’t.

CCP decided they would rather let the players explain directly what they enjoy about the game. Working with a number of popular in-game corps, Eve cut together interviews, user-generated videos, and other in-game recordings to tell the story of Eve‘s universe. It was a tactic that engaged their community, was authentic for viewers to watch, and didn’t break the bank for the brand. But most importantly, it was a story that resonated with viewers, generating millions of views, additional article coverage, and a new wave of interest in the game.

You can see the video below, but note that language hasn’t been edited.

Into the Future

Eve‘s content engine continues to chug along, with growing video channels, blogging hubs, and even a full length novelization of one of the game’s more famous wars. This success, however, has less to do with CCP’s marketing strategy and more the brand’s attitude towards their audience in general. When your brand actively works to partner with users to improve their experiences—which entails both listening to and addressing users’ needs—only then will your audience feel interested in and able to produce stories of their own. Content teams sit at the middle of this relationship, advocating for brand responses, instituting systems to listen to audience needs, and ultimately partnering with users to amplify their stories. By constantly seeking out ways to improve these three pillars of audience relationship, most brands should see a growth in audience trust and opportunities for user-generated content.

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Featured image attribution: Joshua Earle

FCC Announces Plan to Repeal Net Neutrality

The clear winners from the move would be the giant companies that provide internet access to phones and computers, which have fought for years against broadband regulations. A repeal of the rules would allow the companies to exert more control over the online experiences of American consumers.

Big online companies like Amazon say that the telecom companies would be able to show favoritism to certain web services, by charging for accessing some sites but not others, or by slowing the connection speed to some sites. Small online companies say the proposal would hurt innovation. Only the largest companies, they say, would be able to afford the expense of making sure their sites received preferred treatment.

And consumers, the online companies say, may see their costs go up to get quality access to popular websites like Netflix.

The action “represents the end of net neutrality as we know it and defies the will of millions of Americans,” said Michael Beckerman, chief executive of the Internet Association, a lobbying group that represent Google, Facebook, Amazon and other tech firms.

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But Mr. Pai said the internet rules were adopted to stop only theoretical harms. He said the old rules limited consumer choice and stifled investment in network expansion and upgrades.

He has also argued that the existing internet rules stop internet service companies from experimenting with new business models that could help them compete with online businesses like Netflix, Google and Facebook.

The plan to repeal the existing rules, passed in 2015, also reverses a hallmark decision by the agency to declare broadband as a service as essential as phones and electricity. That move created the legal foundation for the current rules and underscored the importance of high-speed internet service to the nation. It was put in place by Tom Wheeler, an F.C.C. chairman under President Obama.

Mr. Pai signaled his intention to dismantle the existing rules in April. The action on Tuesday by Mr. Pai, who was appointed chairman by President Trump, is the centerpiece of a deregulatory agenda that has also stripped television broadcasters, newspapers and telecom companies of a broad range of regulations meant to protect the public interest.

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The telecom companies on Tuesday cheered Mr. Pai’s proposal.

“The removal of antiquated, restrictive regulations will pave the way for broadband network investment, expansion and upgrades,” said Jonathan Spalter, the chief executive of USTelecom, an industry lobbying group.

But consumer advocacy groups and Democratic lawmakers said the move would harm consumers and internet businesses that have relied on the rules to ensure all content is equally available, and to make sure that speech is not stifled by broadband companies putting up barriers to certain internet sites.

Consumer groups say broadband companies have been incredibly profitable under the net neutrality rules and have expanded their networks into new communities and with faster speeds, despite complaints the rules hamper their businesses.

“Your internet service provider will be free to make online fast lanes and favor the content of its choice,” said Gigi Sohn, a former senior adviser to Mr. Wheeler at the F.C.C. “That it will take away your control of your internet experience and give it to Comcast, ATT and Verizon.”

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With turkey pardon, Trump spares Drumstick and Wishbone from Thanksgiving dinner

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President Donald Trump pardons the national Thanksgiving turkey at the White House.
Time

President Trump exercised his pardon power on Tuesday, sparing two turkeys named Wishbone and Drumstick from becoming Thanksgiving dinner. 

« I’m pleased to report that unlike millions of other turkeys at this time of the year, Drumstick has a very, very bright future ahead of him, » Trump said at the pardoning, with first lady Melania and son Barron standing by his side and many extended family members in the audience.

When he approached Drumstick for the pardon, he exclaimed, « Big bird! » 

More: Meet Wishbone and Drumstick, the turkeys President Trump plans to pardon

More: Honest and Abe, turkeys Obama pardoned in 2015, are living their best lives in Virginia

Drumstick and Wishbone will live in « Gobbler’s Rest » at Virginia Tech, which the president described as « a beautiful place. » There, they’ll join Tater and Tot, the turkeys former president Barack Obama pardoned in 2016.

Trump joked that, while he has taken many steps to try to reverse Obama’s executive actions, the White House counsel’s office advised him not to try to overturn the Democratic president’s previous pardon of Wishbone and Drumstick’s predecessors.

« Tater and Tot’s pardons cannot under any circumstances be revoked, » he said. « So Tater and Tot, you can rest easy. » 

Trump’s first turkey pardoning is in keeping with a White House tradition of nearly three decades. Keeping up with the Thanksgiving-themed jokes, he noted that the first president to participate in the turkey event, Harry Truman, did not in fact pardon his feathered guest of honor.

« He was a tough cookie, » Trump said of Truman. « Today, I am going to be a much nicer president. »

The first official turkey pardoning was done by former president George H. W. Bush in 1989, and the tradition has been carried on by every president ever since. 

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Abe and his understudy, Honest, were pardoned by President Obama in 2015 and now live on a beautiful farm in Virginia with their buddy, George.
USA TODAY

As Trump thanked members of the armed forces, police and first responders, he ignored shouted questions about whether he was going to pardon any people, according to pool reports.

Since taking office, the president has commented several times about his constitutional authority to grant reprieves and pardons. He’s exercised it once before, pardoning the controversial former sheriff Joe Arpaio back in August, without going through the usual process. 

As Trump pardoned the turkeys, some of his political critics wondered if he planned to use his pardoning power as the investigations into Russian meddling in the 2016 election continue. Several individuals – including Trump’s former campaign chairman Paul Manafort and his campaign and business associate Rick Gates – have been charged by special counsel Robert Mueller.

« Today, the president is publicly pardoning a Thanksgiving turkey, but there’s nothing to stop him from secretly pardoning a political turkey – and there is a lot of foul behavior at the White House, » Rep. Raja Krishnamoorthi, an Illinois Democrat who sits on the House’s oversight panel, said in a statement.

Like many distinguished White House guests, Wishbone and Drumstick got special tours earlier on Tuesday. 

While Drumstick checked out the Rose Garden, White House Press Secretary Sarah Sanders brought Wishbone into the briefing room.

As the lucky turkey gobbled and wobbled near the podium, Sanders told reporters: « If you guys haven’t voted yet, you should do that … Two more minutes. »‘

Sanders was referring to a poll the White House posted on Twitter, asking people to vote on which turkey Trump would pardon in the ceremony. (Regardless of social media popularity, both turkeys will live.)

After a few minutes, Sanders escorted Wishbone to the back offices so that he and Drumstick could prepare to meet the president.

« They have a big appearance coming up, » Sanders said.

Shouted one reporter: « Thanks for the gaggle. »

Charlie Rose fired by CBS, and PBS drops his talk show over sexual harassment allegations

Charlie Rose’s CBS News career came to an unceremonious end Tuesday when the network fired him over allegations of sexual harassment.

“A short time ago we terminated Charlie Rose’s employment with CBS News, effective immediately,” CBS News President David Rhodes wrote in a note to staff. “This followed the revelation yesterday of extremely disturbing and intolerable behavior said to have revolved around his PBS program. Despite Charlie’s important journalistic contribution to our news division, there is absolutely nothing more important, in this or any organization, than ensuring a safe, professional workplace — a supportive environment where people feel they can do their best work. We need to be such a place.”

PBS followed with an announcement that it no longer will distribute “Charlie Rose,” the nightly talk show hosted by Rose since 1991.

“In light of yesterday’s revelations, PBS has terminated its relationship with Charlie Rose and canceled distribution of his programs,” a PBS spokesperson said in a statement. “PBS expects all the producers we work with to provide a workplace where people feel safe and are treated with dignity and respect.”

Gayle King and Norah O’Donnell, in 2012.

Rose’s serious demeanor and ability to engage a wide range of personalities in politics, the arts and business earned him respect and global recognition. He frequently jetted off to land interviews with world leaders.

“There is not a single person of note on the planet who does not know who he is,” said one CBS News executive who spoke on condition of anonymity. “His talent was so in the stratosphere.”

CBS had moved quickly Monday to suspend Rose, 75, after the Washington Post reported that day that eight women said they were subjected to inappropriate behavior while working with him. The story said Rose made unwanted sexual advances, appeared nude in their presence or groped them. His PBS talk show also was halted and there was no immediate update on the long-term status of the program.

Four digital trends marketers need to look out for in 2018

Marketing is, in essence, about adapting to the fast-paced, changing world and giving consumers what they want. Thanks to cutting-edge technology, marketers, businesses people, and entrepreneurs alike are forced to find more innovative, impactful, and exciting ways in which to speak to their audiences.

If you, as a marketer, are in the midst of planning your marketing strategy for 2018, take a look at the four following trends:

1. Video advertising

Not only do high-quality videos speak volumes to an audience, but they are also the best way in which to communicate a message. However, the trick to successful video advertising is to keep it short and interesting.

Gone are the days where brands release three-minute videos detailing long-winded descriptions of their services or products. Today, killer content is king; the more innovative and concise, the higher the chances of sparking a conversation. Take a look at the ‘Insane human curling‘ by BIC.

2. Micro-moments

Micro-moments are the moments where audiences pick up their phones to complete a mundane task like answer an email, complete a shopping purchase, or write a Tweet. They are moments where audiences have an opportunity to learn or inquire about a product or service within the shortest period possible.

In order to highlight and make use of these moments, marketers would need to pay close attention to their target audience, and better understand their activities. To sum it up, it’s all about finding out what it is exactly your audience wants and trying to deliver it in the space of a few seconds.

3. The use of AR 

Augmented reality (AR) is often associated with gaming, however, more and more brands are using it to offer their audiences a more unique and emotional user experience. AR is also a great way in which to show your audience that your brand cares about what is going on in the world.

For example, Coca-Cola teamed up with the WWF to create an emotional experience where users could view Polar Bears in the Arctic.

4. Personalised content

While personalised content has previously been in the limelight, the forecast for 2018 highlights the significant role of personalised content in successful marketing strategies. Not only is personalised content effective in maintaining customer loyalty, but it also boasts a degree of tech know-how, which can win over potential consumers.

Ultimately, the trick to successful digital marketing is to properly understand your audience. While some audiences may respond best to an AR experience, others may respond better to a funny or emotional video.

The best way in which to ensure success is to spend the necessary time researching and studying their social and digital habits and, once you have a good understanding of what they want, the chances of success are higher.

Not only do digital trends inform business owners on how to improve their content marketing efforts, they also allow entrepreneurs to explore new concepts and ideas. As we head towards the end of 2017, be sure to keep an eye on the latest digital trend predictions for the New Year.

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