Archives par mot-clé : video

‘Blade Runner 2049’ gains momentum as rare reboot that works (VIDEO)

LOS ANGELES, Oct 6 — Hollywood’s practice of mining classic films for remakes and sequels has led to several disasters, from Ben-Hur to Ghostbusters. But a new Blade Runner film has a shot at paying off for the team of studios and financiers who helped will it into existence.

Blade Runner 2049, opening this weekend, continues the dystopian sci-fi story of Harrison Ford’s Los Angeles cop, Rick Deckard, following up on the 1982 film directed by Ridley Scott. The sequel takes a big risk by revisiting a cult classic that’s revered as a masterpiece. It’s distributed by Warner Bros and Sony Corp, which co-financed the project along with the film companies of FedEx Corp founder Fred Smith and mining magnate Frank Giustra.

There are signs that the gamble will pay off. Shawn Robbins, the chief analyst at Box Office Pro, has ratcheted up his domestic ticket sales forecast by about 20 per cent on positive buzz and Oscar talk after private screenings and marketing efforts. His concerns have subsided that the R-rated movie might be too esoteric for casual film fans. Robbins now estimates an opening weekend of US$54 million (RM228.6 million), in line with mainstream releases this year such as War for the Planet of the Apes and Cars 3.

“It doesn’t feel like the kind of sequels they make these days,” Erik Davis, managing editor at ticket-booking site Fandango, said of Blade Runner 2049. By delving into the world of artificial intelligence and the role of technology in human life, the film “is more relevant now than when it first came out,” he said.

That is music to the ears of Time Warner Inc’s Warner Bros, which has the North American rights. The Burbank, California-based studio is enjoying a stronger run at the box office this year, with the hit Wonder Woman and the critical darling Dunkirk making up for disappointments such as The Lego Ninjago Movie and King Arthur. If Blade Runner does well this weekend, it could open the door for further films set in the same world.

“We are in a great place,” Jeff Goldstein, head of domestic distribution at Warner Bros, said in an interview. The studio has a more conservative US$45 million opening weekend forecast. The film may help Warner Bros pass the US$2 billion domestic box office tally this year for only the second time, Goldstein said.

Director of the movie Denis Villeneuve (second from left) and cast members Ryan Gosling (left), Ana de Armas (second from right) and Harrison Ford (right) attend a photocall for the film Blade Runner 2049 in Paris September 20, 2017.  Reuters picDirector of the movie Denis Villeneuve (second from left) and cast members Ryan Gosling (left), Ana de Armas (second from right) and Harrison Ford (right) attend a photocall for the film ‘Blade Runner 2049’ in Paris September 20, 2017. — Reuters pic

While Warner Bros co-produced and distributed the original movie, Smith’s Alcon Entertainment made the sequel based on plans from producers Bud and Cynthia Yorkin. The Los Angeles-based film producer, which also backed Oscar-nominated The Blind Side, secured the support of Scott as executive producer on the new one.

The film ultimately cost US$150 million to produce, with Sony providing US$90 million and Alcon US$60 million, according to people familiar with the matter, not including marketing costs. Sony will share in the profits and has the rights to distribute the film internationally.

The filmmakers got subsidies from Hungary, New Zealand and France, along with three different Canadian tax credits, according to production notes. Still, the big budget and marketing campaign mean Blade Runner 2049 will need to bring in about US$675 million worldwide to be profitable, according to Jeff Bock, senior analyst at box office researcher Exhibitor Relations. That’s on par with 2014 sci-fi hit Interstellar.

Another key player in the film’s development was Giustra’s Vancouver-based production company Thunderbird, which invests in entertainment properties. “We had the opportunity to invest in the underlying rights and I approached my friend and partner Frank Giustra. Frank didn’t hesitate,” said Tim Gamble, a founding partner and vice chairman of Thunderbird.

Gamble said Giustra, the co-founder of Lions Gate Entertainment Corp, considers the first Blade Runner a “brilliant piece of art.” The new film is by far the most high-profile project so far for Thunderbird, whose other investments include Beat Bugs, the Netflix children’s series inspired by the music of the Beatles. “We are grateful to be a part of this major franchise,” Gamble said.

For Sony, the movie adds to the momentum after the successful reboot of its Spider-Man franchise this year and critical acclaim for heist movie Baby Driver. The studio is looking to rebound after several 2016 box-office disappointments, such as its attempted revival of Ghostbusters.

Sony’s domestic box-office sales are up 1.9 per cent this year, according to data from researcher Box Office Mojo, compared with the industry’s 4.7 per cent decline through last weekend. Warner Bros. is having an even better 2017, up 6.9 per cent.

“Blade Runner 2049” is already a hit with critics, with 91 per cent giving positive reviews, according to aggregator Rottentomatoes.com, and some are putting it on early lists of Oscar contenders. One challenge for the movie: its long run time of two hours and 43 minutes.

In addition to Ford, the movie has a bankable lead, heartthrob Ryan Gosling, and co-stars including Jared Leto. Director Denis Villeneuve is a rising star who was nominated for an Academy Award earlier this year for Arrival, which Sony also distributed internationally.

Whether this is the first of a new world of Blade Runner movies will be up to the audience, Tom Rothman, chairman of Sony’s film studio, said in an interview.

“It’s an expansive universe with room for storytelling,” Rothman said. “That’s the difference between franchises that audience embrace and those they are tired of.” — Bloomberg

Southeast Middle School students develop kid-focused online marketing campaign for Baton Rouge

Adults have long had websites aplenty to find out more information about Louisiana’s Capital city. Now kids have one of their own. It’s called www.kidslovebatonrouge.com.

The site was created by the sixth to eighth grade students at Baton Rouge’s Southeast Middle School. The homepage declares that its student creators have a mission: “To convince the rest of the world that Baton Rouge is a great place to live, with a rich and unique culture. Explore their site and see Baton Rouge from a new perspective.”

Click on the page labeled “Fun,” and it’s evident that kids are behind this effort. A bowling alley, laser tag arena, an arcade, a haunted house and a water park all get short writeups.

In writing about the arcade known as Quarters, writer Zakiya — no last names are used — lets readers know that it has more than 50 video games, including Crossy Roads, Piano Keys and MotoGP Arcade Motorcycle Simulator.”

Quarters also offers its own laser tag area, which is filled with LED lights, easy to maneuver around and is “a great place to get your energy flowing, » Zakiya said.

The public school, which is located at 15000 S. Harrells Ferry Road, unveiled the new marketing effort Wednesday night at a special “project night” held at the school. About 150 students showed off the work they did to fill out the website.

Most of the displays resembled a social studies fair. The library and hallway were filled with posters showing the research the students did as they tried to figure out how to market Baton Rouge.

Nina Donald and Haven Stewart, both 13, showed off their research into Louisiana’s French heritage, with headings such as “Crawfish,” “Bayous,” and “Alligators.”

“Mostly I learned about the food,” admitted Nina.

Their poster featured a recipe for crawfish étouffée, a dish which was a discovery for Nina, who recently moved to Louisiana from Miami, but not for Haven whose family harks from Opelousas.

“What I like about Baton Rouge is it’s like a city, but it’s still the country,” Nina said.

Ashley Lee and Briah Scott, seventh-graders at Southeast Middle Magnet School, squealed and …

Students in Southeast Middle’s magnet program, known as DATA, short for Digital Arts Technology Academy, led the way in filling out the website and preparing the exhibits on display Wednesday. It was the first of four schoolwide projects they do each year.

John Hayman, coordinator of the magnet program, said he wanted the website to look like it had been professionally done as opposed to a project for middle school students.

Hayman said the marketing campaign grew out of discussions he had with fellow teachers where they talked about the flooding and other news events that have left Baton Rouge residents with little pride in their city. They wondered whether students could help change that. Hayman said the lack of pride in Baton Rouge is far different than residents who live in other places have for their hometowns or states. He cited as an example the level of pride residents of Texas have. 

“I’m from Texas and we pledge allegiance every day to the flag of Texas,” he said.

Teachers, though, avoided talking much the issue with students.

“We don’t want this to be negative and be a self-defeating thing,” Hayman said.

The nine-week project began with a trip to downtown Baton Rouge, organized like a scavenger hunt.

“Every time they reached a destination, the teacher would read a riddle and they would have to predict where the next place was,” Hayman said.

Along the way, the middle schoolers took pictures and gathered material, much of which later ended up on the website. The majority of the students had either never been downtown, or had, but the visit barely registered with them, Hayman said.

That recent day downtown clearly stuck with the students.

Destiny Sonnier, Gabrielle Edwards and India Magee on Wednesday showed off what they’d learned about when they visited the old and the new state Capitols.

“(Huey Long) did not like the look of the old state Capitol,” Gabrielle said. “It was too Gothic for him.”

“He didn’t like it because of his impeachment,” India said, noting the 1929 attempt to remove then-Gov. Long from office occurred in that building.

Southeast Middle was filled Wednesday with parents and family members of the students, touring exhibits.

Patricia and Howard Scott came because their granddaughter, Aja, attends the school. Recently relocated to Baton Rouge from Ohio – “We’re loving it,” said Howard Scott. They are still learning about their new home.

“I didn’t know what that is, the snowball?” said Patricia Scott, pointing at a picture of the shaved ice and syrupy concoction.

Wednesday night’s event featured more than just posters. There were specially made T-shirts, which quickly sold out. Miracle Sanderson, 13, walked around with a picture frame that she had passers-by step into and get their pictures taken. A Cajun band played in the gym.

Nathan Powell, who teaches music engineering at the Middle School, manned a bank of headphones where visitors could listen to student-made jingles promoting Baton Rouge.

“I urged them to come up with words that would grab people’s attention,” Powell said.

Hayman said he’s still the jingles, as well as videos and other student writings to the website. Students also have been added local restaurant reviews. Hayman said representatives from Visit BR, the city’s official travel website, have urged him to continue, as well as have students contribute to their website.

“What I’d like to do is have the kids keep it up through the year and go onto other projects,” he said.

website, urged him to continue with the project as well as have students contribute to their website.

“What I would like to do is have the kids keep it up through the year and go onto to other projects,” he said.

Southeast Middle School students develop kid-focused online marketing campaign for Baton Rouge

Adults have long had websites aplenty to find out more information about Louisiana’s Capital city. Now kids have one of their own. It’s called www.kidslovebatonrouge.com.

The site was created by the sixth to eighth grade students at Baton Rouge’s Southeast Middle School. The homepage declares that its student creators have a mission: “To convince the rest of the world that Baton Rouge is a great place to live, with a rich and unique culture. Explore their site and see Baton Rouge from a new perspective.”

Click on the page labeled “Fun,” and it’s evident that kids are behind this effort. A bowling alley, laser tag arena, an arcade, a haunted house and a water park all get short writeups.

In writing about the arcade known as Quarters, writer Zakiya — no last names are used — lets readers know that it has more than 50 video games, including Crossy Roads, Piano Keys and MotoGP Arcade Motorcycle Simulator.”

Quarters also offers its own laser tag area, which is filled with LED lights, easy to maneuver around and is “a great place to get your energy flowing, » Zakiya said.

The public school, which is located at 15000 S. Harrells Ferry Road, unveiled the new marketing effort Wednesday night at a special “project night” held at the school. About 150 students showed off the work they did to fill out the website.

Most of the displays resembled a social studies fair. The library and hallway were filled with posters showing the research the students did as they tried to figure out how to market Baton Rouge.

Nina Donald and Haven Stewart, both 13, showed off their research into Louisiana’s French heritage, with headings such as “Crawfish,” “Bayous,” and “Alligators.”

“Mostly I learned about the food,” admitted Nina.

Their poster featured a recipe for crawfish étouffée, a dish which was a discovery for Nina, who recently moved to Louisiana from Miami, but not for Haven whose family harks from Opelousas.

“What I like about Baton Rouge is it’s like a city, but it’s still the country,” Nina said.

Ashley Lee and Briah Scott, seventh-graders at Southeast Middle Magnet School, squealed and …

Students in Southeast Middle’s magnet program, known as DATA, short for Digital Arts Technology Academy, led the way in filling out the website and preparing the exhibits on display Wednesday. It was the first of four schoolwide projects they do each year.

John Hayman, coordinator of the magnet program, said he wanted the website to look like it had been professionally done as opposed to a project for middle school students.

Hayman said the marketing campaign grew out of discussions he had with fellow teachers where they talked about the flooding and other news events that have left Baton Rouge residents with little pride in their city. They wondered whether students could help change that. Hayman said the lack of pride in Baton Rouge is far different than residents who live in other places have for their hometowns or states. He cited as an example the level of pride residents of Texas have. 

“I’m from Texas and we pledge allegiance every day to the flag of Texas,” he said.

Teachers, though, avoided talking much the issue with students.

“We don’t want this to be negative and be a self-defeating thing,” Hayman said.

The nine-week project began with a trip to downtown Baton Rouge, organized like a scavenger hunt.

“Every time they reached a destination, the teacher would read a riddle and they would have to predict where the next place was,” Hayman said.

Along the way, the middle schoolers took pictures and gathered material, much of which later ended up on the website. The majority of the students had either never been downtown, or had, but the visit barely registered with them, Hayman said.

That recent day downtown clearly stuck with the students.

Destiny Sonnier, Gabrielle Edwards and India Magee on Wednesday showed off what they’d learned about when they visited the old and the new state Capitols.

“(Huey Long) did not like the look of the old state Capitol,” Gabrielle said. “It was too Gothic for him.”

“He didn’t like it because of his impeachment,” India said, noting the 1929 attempt to remove then-Gov. Long from office occurred in that building.

Southeast Middle was filled Wednesday with parents and family members of the students, touring exhibits.

Patricia and Howard Scott came because their granddaughter, Aja, attends the school. Recently relocated to Baton Rouge from Ohio – “We’re loving it,” said Howard Scott. They are still learning about their new home.

“I didn’t know what that is, the snowball?” said Patricia Scott, pointing at a picture of the shaved ice and syrupy concoction.

Wednesday night’s event featured more than just posters. There were specially made T-shirts, which quickly sold out. Miracle Sanderson, 13, walked around with a picture frame that she had passers-by step into and get their pictures taken. A Cajun band played in the gym.

Nathan Powell, who teaches music engineering at the Middle School, manned a bank of headphones where visitors could listen to student-made jingles promoting Baton Rouge.

“I urged them to come up with words that would grab people’s attention,” Powell said.

Hayman said he’s still the jingles, as well as videos and other student writings to the website. Students also have been added local restaurant reviews. Hayman said representatives from Visit BR, the city’s official travel website, have urged him to continue, as well as have students contribute to their website.

“What I’d like to do is have the kids keep it up through the year and go onto other projects,” he said.

website, urged him to continue with the project as well as have students contribute to their website.

“What I would like to do is have the kids keep it up through the year and go onto to other projects,” he said.

Console Corner: Video game mascots through the ages

Video game mascots may seem a little archaic now but they are certainly integral in the introduction to gaming for people my age, that’d be a vague mid to late 20s.

That’s not to say we all have a die-hard attachment to the likes of Crash Bandicoot or Spyro; but that initial interest and connection, no matter how amoebaean, sparked that passion for video games, be it playing, creating or writing about them.

Video game mascots through the ages

Video game mascots through the ages

Mascots are a bit of a dying breed, and for years now have been seen as remnants of a gaming landscape that no longer exists. They’re only really talked about retroactively. Younger gamers look at these characters with no connection to them and ask “Wait, why was that cool?” and older gamers will most likely answer nostalgically “You weren’t there, they just were”. It’s not easy trying to explain who Croc or Banjo-Kazzoie were, let alone why we have any connection to them.

Gaming was predominantly marketed towards children. In the age of mature video games and competitive gaming the traditional mascot just doesn’t really fit anymore. But I’m getting a little ahead of myself.

The history of video game mascots has been written about and recounted ad nauseam so I’ll keep it brief. Pong is generally considered the first true video game and its legacy is the uptick in interest in coding in the 1970s and that’s what video games were, software with a little entertainment value. Arcades were what bought gaming to the masses and in 1980 Pac-Man arrived. Pac-Man is the first original gaming mascot, instantly recognisable and is Bandai Namco’s mascot to this day. That is what a mascot should be, gamers will know who they are looking at and what to expect from a mere silhouette of a character.

Mascot fever really started to take hold once Mario became a household name. Nintendo hit the jackpot with Mario, he is the embodiment of the carefree harmless that Nintendo are known for. Before you argue that I’ve forgotten that before he was Mario he was Jumpman from Donkey Kong don’t worry I’ve not, but Jumpman is Mario, only, he’s Mario before he was a household name with his red overalls and heroic disposition. With the success of the Mario games similar characters started to follow suite, like Capcom’s Mega-Man and Nintendo’s Kirby. Getting from point A to point B and getting the high score isn’t all gamers want, we want to root for the hero too.

Video game mascots through the ages

Video game mascots through the ages

There was still something these early mascots were missing and iconic though they are, they have a distinct lack of personality or character. Perhaps that’s the curse of 8-bit games, there is only so much you can do to with an 8-bit sprite to bring it to life. Sega really kicked off the 16-bit home console generation with the Sega Mega Drive (or Genesis if you’re from the states) and in a bid to compete with Nintendo and Mario set about creating a mascot character of their own, Sonic the Hedgehog. Sonic was the mascot with attitude and is the blueprint for 90s mascots. Mascots with ‘tude all shared a few traits, they probably wore sneakers, usually loved words like “Radical” or “Bogus”, they were snarky but a little bit wholesome and they were undeniably the cool one out their misfit friends Just look at characters such as Gex, Spyro and Crash Bandcoot and you’ll see what I mean.

This is where I come into the story, Mario was already well established by the time I arrived on the scene. Sonic on the other hand had only been around for a few years. Before I ever played a video game I was introduced to Sonic through “The adventures od Sonic the Hedgehog” on Sunday morning television when I was maybe four or five years old. I remember taping, or getting my dad who knew how to use the VHS to tape episodes for me. I had sonic pencil cases, t-shirts and the like. Eventually my dad bought a Sega Mega Drive for us that came with Sonic the Hedgehog bundled in with the box and when my dad came home from work we would sit in front of the TV and play Sonic together. This was my first console but it wasn’t the first video game I’d played, my cousin had a Nintendo console and I’d played Mario but Sonic was different, he looked cooler, he moved cooler, he acted cooler, basically to five year old me he just was cool. Here I was playing the game based on my favourite cartoon; well technically I was watching the cartoon based of the game, but at five years old semantics weren’t really on my mind.

Mascots are equal parts protagonist and marketing tool. In fact Sega actually created Sonic with the intention of having a mascot character who could compete with Mario, replacing their previous mascot Alex Kid and is Sega’s Mascot to this day. Sonic raised the bar Mario had set and as video games became ever more popular mascots began testing the waters outside of their games, something Sega in particular really pushed. Action figures, clothing, forays into other mediums such as the aforementioned Adventures of Sonic the Hedgehog. Even Mario had a crack at a TV show and live action adaptation, neither of which are particularly fondly remembered. There was a small friendly rivalry emerging were you on Team Mario or Team Sonic? Way before they appeared at the Olympic games together that is. It was this devotion to characters that made them mainstays and soon mascot characters were creeping up every chance they had, some were more poplar than others, raise your hand if you remember Bubsy.

As technology advanced and with the release of the Nintendo 64 and PlayStation consoles began to make the leap from the 2nd to the 3rd dimension so to did the mascots. Making the move from 2d sprite to 3d character was a risky move for Nintendo and Sega. When it comes to mascots being taken out of the environment everybody was introduced to them in, it can go horribly wrong. Stray too far and they could become unrecognisable, not just in appearance but appeal also. As it happens Super Mario 64 is the prime example of this transition done right. Fleshing Mario out giving him a voice and more of a personality helped define him, taking him from being a character to having character. If you look at Mario games, now no matter how far they have come graphically, there is always something instantly recognisable or familiar about Mario. Sonic unfortunately has been suffering a bit of an identity crisis lately, changing his appearance and personality from game to game.

Video game mascots through the ages

Video game mascots through the ages

It wasn’t until the original PlayStation was released that I owned my very own console and my genre of choice was definitely 3d platformers. Crash Bandicoot was my undeniably my favourite, but more on him later. PlayStation and Nintendo 64 are the consoles that a lot of gamers my age get nostalgic about at the moment. Remembering what it was like to go around friends houses and playing through one level per person, Spyro, Croc, Banjo-Kazooie and so many other games. My bedroom wall, and indeed my friends bedroom walls, were covered in crudely drawn versions of our favourite characters it was almost hero worship in a way. In much the same way that my mum would sit down with friends and family to watch Star Trek and root for Captain Kirk, we would sit to watch and play Crash Bandicoot. Crash appeared on most of Sony’s marketing for PlayStation especially when the sequels started coming out. Naughty Dog perfected him over the course of a trilogy and kart racing game, book ending the PlayStation’s life cycle.

Playstation 2, GameCube and Xbox arrived with the 2000s and this marked the beginning of the end for mainstream mascot success. With technology advancing and games able to become more interactive, coupled with the fact that the main audience were growing into teenagers by this point; games simply had to offer a little bit more than fun characters in a cartoony world. This meant that a lot of franchises were inevitably left behind and forgotten about as more mature games started to take centre stage. Nintendo had Super Mario Sunshine but it was more mature games like Metroid Prime and RPGs that took the GameCube’s focus.

Naughty Dog adapted to the ever-maturing audience perhaps best of all. Jak and Daxter was their first game on the new hardware and it very much channelled the spirit of Crash Bandicoot albeit a more refined experience that satiated the need for more complicated game play to keep it entertaining. Jak and Daxter was maybe the last major cartoony 3d platformer and as the series went on Jak became a more rounded character as Jak 2 and 3 took a darker more mature approach. I mentioned earlier about a time where mascots went from being characters to having character, well, Jak 2 marked the point where he started having a personality. One liner quipping mascots were suddenly starting to look a little childish. Even though Jak and Daxter had changed quite drastically in tone Naughty Dog still managed to keep the spirit of what attracted fans to them in the first place. Moving forward still to Nathan Drake, who I don’t really class as a mascot maybe more of an icon, at his core he still has the qualities that endeared us to Crash and Jak just through a more adult package. Joel and Ellie show that progression further still.

So now we’ve come to gaming in the present day. Its not that brand mascots have been whipped from the face of the earth, but they have evolved with the audience and industry. Mature rated games, competitive gaming and E-Sports have really changed the culture. Gamers gather in halls and not friend’s bedrooms. They don headsets and scream bloody murder at one another while they play for titles, medals and even money.

Video game mascots through the ages

Video game mascots through the ages

Gaming is now an industry for adults more than it is for children and Crash, Mario and co all feel a little out of place when stood next to Master Chief and Kratos, mascots in their own right. All the ingredients that make up a mascot fill the boots of a protagonist minus the in your face marketing aspect. Parallels can still be drawn between mascots, Mario has his blue and red uniform and Master Chief his green power armour. Crash has the way he spins into enemies and Marcus Fenix has the way he chainsaws through a Locust with a visceral shower of gore. Only time will tell of course, but perhaps these mascots have lost their timelessness, will we look back on Marcus Fenix as fondly as we do Sonic? But that’s not really an issue because whereas mascots in the 90s were faces of franchises and consoles that’s not the driving force behind games now it’s less about the branding and more about the games. Games are much faster paced now, and not just the way we play them but the way we consume and then move on to the next. So developers are too busy making the next installment or the next big hit.

Younger audiences are of course still being catered to its not all blood and gore. Angry Birds is a huge franchise that started out as a mobile game and struck a cord so much with its audience, it had sequels, cross overs, spinoffs and even an animated movie. Minecraft has taken off in a huge way too, Minecraft Steve has become a bit of an icon you can buy action figures, Lego sets based around Minecraft, and more importantly costume. We used to connect with mascots out of the desire to meet them. Gamers connect with icons today out of the desire to be them. You might not want to buy a Nathan Drake toy, but you might want to go to a convention dressed as him. While mascots and icons connect a player to a game, it’s how gamers show their fandom for them that differentiates them.

Timing is everything and trends of course roll around and right now studios are attempting to tap into our nostalgia. This started with the PlayStation 4 launch title Knack. Knack was an action platformer that definitely wasn’t a commercial or critical success, but it did pique interests in those style of games again. Last year Ratchet and Clank saw a completely reimagined and modernised version of their first outing come to PlaStation 4, to positive reviews from critics and fans alike. You just have to look to Yooka-Laylee from Platonic Games to see how much gamers want these games. Yooka-Laylee was funded through Kickstarter and became the fastest Kickstarter project to reach a million dollars at the time. Knack might just have been a little too original, gamers didn’t have something familiar to grasp onto. Yooka-Laylee is being touted as a spiritual sequel to Banjo-Kazooie, with many of the classic 3D platforming gameplay mechanics being implemented in a nod to the games that inspired it. Spyro had a similar resurgence with the Skylanders games. Peoples familiarity with Spyro helped get the game off the ground. Skylanders was popular enough in its own right to then continue without needing to use Spyro’s name.

Part of Sony’s PlayStaion 20th anniversary celebrations was the announcement that the original Crash Bandicoot trilogy would get remasters/remakes, which was released in July 2017. With the promise that if they do well we might just see original sequels down the line. There is also the promise that perhaps other franchises will also get the same treatment, the rumours of a Spyro comeback are doing the rounds right now. Crash has a different age range for its audience this time around, it might not be as instantly appealing to a younger audience for sure but it’s certainly appealing to the older audience, the audience who grew up with the originals. I’m certainly enjoying Crash Bandicoot now at 27 years old as I was 7 years old.

Even a video game’s ‘Make America Nazi-free Again’ slogan ticked some people off

Being anti-Nazi has typically been a pretty safe bet.

For movies and video games, sweeping an entire demographic of people into archetypal villain roles is fraught with politically incorrect peril. Ask any Native American who rolls his eyes at the portrayal of shirtless, murderous Indians in westerns or an Arab American who balks at Middle-eastern terrorists on the silver screen.

But since the fall of Adolf Hitler’s regime, Nazis have been universally regarded as, well, evil. They’ve been fair game as wicked antagonists.

Until, apparently, now.

Donald Trump’s campaign slogan — « Make America Great Again. »

For the uninitiated, « Wolfenstein » is a series of video games set during and after World War II. The plots and objectives change from game to game, but mostly center on shooting, stabbing, blowing up and otherwise obliterating Nazis and things made by Nazis.

Nazi-killing video game adopts controversial anti-Nazi marketing …

(Screenshot: YouTube/Bethesda Softworks)

It’s a weird day-and-age we’re living in right now, where “Nazis are bad” has become an actual political stance, as opposed to a bit of basic, obvious wisdom. And yet, there’s something shockingly brazen about seeing it stated so bluntly, as in a Twitter ad released tonight for upcoming Nazi-killing video game Wolfenstein II: The New Colossus.

We’ve written about The New Colossus—MachineGames’ follow-up to Wolfenstein: The New Order, and the latest incarnation of the Third Reich-slaughtering franchise—before, thanks to preview gameplay of B.J. Blazkowicz’s latest attempts to liberate America from a fascist occupying force. But the ad in question, which simply shows stormtroopers parading down an American street, as the phrase “Not My America” flashes on the screen, is the most direct the game’s marketing has been to date about its willingness to comment on our odd, frightening political times.

There are, of course, a small number of consumers actively pissed that the Nazi-killing video game included language about killing Nazis, claiming it’s unfair for the developers to take a swipe at the political faction they’re constantly claiming not to be. (The internet is having its usual fun at their expense.) What’s more interesting, though, is the ad’s existence at all, and its accompanying campaign; video games—and especially triple-A video games, published by big companies—are about as stridently apolitical a medium as you could hope to find, owing largely to the old “No reason to alienate half your audience” school of financial neutrality. The New Colossus ad is a bluntly political statement, and it’ll be fascinating to see how that willingness to embed the game in the modern political landscape will affect the game’s critical and commercial reception when it arrives later this month.

Video Marketing Isn’t The Future: It’s Right Here And Now

Shutterstock

This is going to be pretty straightforward: Video is — and will continue to be — the most dominant form of media there isEnd of story.

So, why should you care?

Well, whether you’re a developing social media personality, business owner or marketing executive, understanding how people think and respond to messaging is vital to grow.

But you don’t have to take my word for it. Take a moment and look around. On the whole, contemporary media consumption tends to revolve around video. For example, of the average 10 hours and 39 minutes spent each day consuming media, watching television ranks the highest; the average American spends five hours and four minutes watching TV.

After television, the next four to five hours of our daily media consumption are spent on mobile, laptops and desktops (registration required), where users typically engage in TV-esque activities, i.e. watching videos on Snapchat, scrolling through Instagram or surfing Facebook and YouTube.

Today, it seems no matter where you look, video is present and fully represented.

A World Of Black Mirrors

Take a look at the dominant forms of social media and on-demand video (subscription services like Amazon, Hulu and Netflix) and watch how they’re moving — what they choose to focus on with each new update, feature and development. In most cases, there’s a strong emphasis on videoAnd year after year, the digital media industry has aligned itself with the idea that the most important form of media is video.

With Apple, it was the improvement of its cameras and its implementation of FaceTime to promote video calling. With YouTube, it’s the entire model, not only giving users a free platform to post their own video content, but allowing those users to effectively create a free digital entertainment network for the casual web browser. With social media apps like Facebook, Twitter, Instagram and Snapchat, these tech giants are increasingly using videos to promote overall user engagement and inspire daily and active use.

Rise Of The Cable Cutters — Looking At The Data

Let’s take a look at current consumer habits.

Did you know that an estimated 22.2 million Americans will cut their cable this year? That’s not even counting the other 34.4 million who have never purchased cable in the first place. And that number grows higher and higher every year as many young Americans — particularly millennials — are finding their day’s entertainment through digital streaming services, social media and platforms like YouTube and Facebook.

Currently, Facebook has more than two billion active users worldwide bringing billions of views to its video content every day. At present, it’s competing with YouTube — and its Google backing — to become the dominant online video platform on the internet. Although YouTube certainly has the name and appeal, Facebook has a commanding data-intensive infrastructure that favors native content to such a degree that it performs with 10x the reach of an embedded YouTube link.

Instagram — owned by Facebook — and Snapchat have audiences of over 250 and 173 million daily active users respectively. Both apps feature a story functionality that courts users into engaging with the app almost exclusively through video.  

So given the access these video platforms present, how can marketers use them to their advantage?

US Tried to Kill North Korea’s Kim Jong Un in May, According to North Korea

North Korea has come out strongly against the U.S.’s stated war on terror, accusing Washington of using it as a pretext to overthrow hostile governments, including an alleged plot to oust North Korean leader Kim Jong Un himself in May.

According to an article published Friday by the official Korean Central News Agency (KCNA), Pyongyang’s representative to the 72nd United Nations General Assembly sought to clarify his country’s “principled stand” on counterterrorism as laid out in the U.N. Office of Counter-Terrorism, which North Korea helped establish in June. While the report said North Korea remained committed to fighting terrorism, it said “the main reason international terrorism is not yet annihilated” was because of U.S. interference and claimed it foiled a U.S.-backed attempt to depose Kim earlier this year.

Related: North Korea says U.S. military using new base in Israel to take over Middle East

“In May this year, a group of heinous terrorists who infiltrated into our country on the orders of the Central Intelligence Agency (CIA) of the U.S. and the South Korean puppet Intelligence Service with the purpose of carrying out a state-sponsored terrorism against our supreme headquarters using biological and chemical substance were caught and exposed,” KCNA wrote.

“This palpably shows the true nature of the U.S. as the main culprit behind terrorism,” it added.

RTS1DZHU North Korea’s leader Kim Jong Un makes a statement regarding President Donald Trump’s speech at the 72nd U.N. General Assembly, in this undated photo released by North Korea’s Korean Central News Agency (KCNA) in Pyongyang, on September 22. North Korea claims it foiled a joint CIA and South Korean plot on Kim Jong Un’s life and blasted Washington’s global war on terror. KCNA/Reuters

In the month prior to the time the alleged conspiracy played out, North Korea’s state-run North Side Headquarters of the Nationwide Special Committee for Probing the Truth Behind the GIs claimed, “The U.S. has fully revealed its criminal scenario to make no scruple of using biochemical weapons” to destroy North Korea and take over the world. For years, Pyongyang has accused the U.S. of developing “Plan Jupiter,” a biochemical operation designed to dethrone Kim, but these claims have never been substantiated.

Friday’s KCNA report also said the U.S. “changes its colors” like a “chameleon” to justify overthrowing governments, especially in the Middle East, where the article said Washington had used counterterrorism and nonproliferation of weapons of mass destruction interchangeably to justify its invasions of Afghanistan, Iraq and Libya. All three countries remain at war today, and North Korea has cited the latter two as examples of governments that canceled their nuclear programs only to be later attacked by the U.S.

RTX3GZI7 President Donald Trump addresses the 72nd U.N. General Assembly at U.N. headquarters in New York, on September 19. At his first-ever appearance at the international gathering, Trump suggested he would “totally destroy” North Korea if it didn’t surrender its nuclear weapons. Lucas Jackson/Reuters

 

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