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Facebook Video Marketing Made Easy – TGDaily
Facebook Video Marketing 101
The future of video marketing is on Facebook. According to an article at BusinessBacker, “videos uploaded directly to Facebook outperform YouTube and other third-party providers by getting 100% more views and 200% more shares.” It is clear that small businesses looking to get an edge in video marketing can do so with Facebook.
The article itself is an eleven step guide on how to produce, edit, and market videos on Facebook. This information is invaluable to any small business looking to expand their business and brand. By publishing videos on Facebook, small businesses can allow video engagement directly with potential customers in an ever-growing market. It is no surprise that the top 10,000 publishers on Facebook are doubling their video content output.
The eleven step guide offers tips from the best length a video should be to how filming the video in the right angle gains maximum appeal. For example, a study found that “viewer engagement begins to drop off after 2 minutes.” It is best that a video doesn’t last longer than 120 seconds. When filming a video, it is best to film it vertically because “vertical videos show up better on mobile devices.” These are just a couple of tips found in the guide.
It is important that videos be uploaded directly to Facebook rather than Youtube or other third party video streaming websites. Videos that are uploaded to Facebook directly “receive twice as many views and three times the shares of those coming from Youtube or other third parties.” No wonder businesses are flocking to Facebook and putting out their video content there. The article sums up this point perfectly by stating “Between July 2015 and June 2016, the top 10,000 publishers on Facebook more than doubled their video output. They spotted value in video content so follow their lead.”
The internet is constantly growing and with it, demand for video content. Any small business can use these tips to their advantage in expanding their business or just getting their brand out there for people to see. Amazingly, this video streaming service on Facebook is free. So what is stopping you from using it?
Video Marketing Company Show My Property TV Takes the Lead in …
LOS ANGELES, Oct. 18, 2017 (GLOBE NEWSWIRE) — Video marketing company Show My PropertyTV, which has produced thousands of successful videos for hotels, multi-family apartments and luxury homes, and is transforming how properties are shown and marketed in the real estate industry, announced today that it has entered into a contract with Sequoia Equities, Inc., a real estate owner and investment manager, to produce and distribute 45 videos.
Show My Property (SMP), the boutique company run by two British sisters, has become the U.S. industry leader in creative video marketing for luxurious multi-family buildings, single family residences, vacation homes, hotels and student housing. It also operates in Canada and England.
The 45-video contract will enable SMP to develop exclusive, portfolio-wide, marketing footage for Sequoia that will push boundaries via its unique, POV filming utilizing drones, Virtual Reality technology and experienced lifestyle video actors. Subject matter will also be groundbreaking in that it will feature cutting-edge topics such as same-sex families in their homes and other non-traditional “family” groups.
“As a customer-centric organization, we tend to partner with vendors who are also customer-focused. Show My Property welcomes our innovative ideas with open arms,” said Danny Mizufuka, Brand Manager at Sequoia Equities, Inc. “We’re now able to tell a story about our property in a two-minute production. We’re making a statement by casting same-sex couples, actors of all ethnic backgrounds, actors with eclectic style, and other characteristics of who people are today. We believe equality should go beyond Fair Housing, and our advertising must be diverse and inclusive. These production experts enabled us to bring this vision to life.”
With a team in every major city in the U.S., Show My Property utilizes dynamic and exciting video, often featuring VR technology, to showcase impressive buildings in lucrative downtown areas and surrounding luxury vacation oases.
“It makes sense for real estate agents to look to us to show their properties,” said Anna Singleton, CEO and founder of Show My Property TV. “We know how to entice customers to buy, by using innovative VR technology, as opposed to stodgy, old-fashioned brochures and boring photos.”
Show My Property also produces student-housing videos across the country. These apartment video tours have proven to be the most effective way of generating new leads. The company’s most popular style of video, aside from the student-housing lifestyle video, is the apartment tour with a professional TV host. SMP has particular expertise because Singleton is a former British television personality. The addition of VR in this space has been incredible. Now a student from Texas, for example, can don a pair of goggles and tour a student housing property in Mexico. And the buzz you can create at a student housing fair with VR goggles is unparalleled.
Other innovation in the company now enables it to also offer groundbreaking photography and social media campaigns featuring small bites of video to get renters interested.
Clients have included Essex, Avalon Bay Communities, Roseland, Asset Campus Housing, Bank of America and others.
Show My Property produces property tours across the United States, Canada and England. For more information, contact its offices at (310) 776-9982 or visit online at www.showmyproperty.tv
About Sequoia Equities, Inc.
Sequoia is a real estate owner and investment manager. The company’s multifamily portfolio is approaching $4 billion and consists of market rate rental properties with a mix of garden-style and high-rise buildings. Sequoia specializes in a multitude of services, spanning acquisition to disposition, with core capabilities in asset management, renovation, repositioning, and property management.
Contact: Frank Tortorici (908) 875-8908
Digital Video Marketing Is A $135 Billion Industry In The US Alone, Study Finds
Mobile TV antenna attachments. The U.S. digital video marketing industry will be nearly as large as the digital advertising and TV commercial markets this year, Magisto predicts.
The rise of video isn’t slowing down. From producing videos to distributing and promoting them, the U.S. digital video marketing industry is expected to reach $135 billion this year, according to a new study by mobile video platform Magisto.
The 2017 estimate — which includes the cost of video capturing, creation, hosting, distribution, analytics and staffing — is sizeable and would make video marketing nearly as large of a market as digital and television advertising combined. By contrast, advertisers are expected to spend $83 billion on digital ads and $71 billion on TV commercials (a total of $154 billion) in the U.S. this year. On average, each American businesses will spend $20,000 on video marketing this year, the study predicts. Magisto, which is based in Menlo Park, Calif. and makes a web-based video editing tool, published its study on Wednesday based on voluntary, anonymous responses from 545 marketing decision makers at small, medium and large U.S. businesses, surveyed this summer.
The pace of video creation is also accelerating as companies seek to better cater to millennials — the first digitally native generation — and to teens. More than half of businesses in the study said they create video content at least once a week, and 26% said they create video content daily. Video marketing also appears to make up a growing portion of businesses’ marketing budgets. 60% of businesses said they spend more than a quarter of their marketing budget on video, and 64% of those surveyed said they create video content internally.
“Our research allowed us to examine and size the entire video ecosystem, including production, tools, people and media,” Magisto said in its report. “Our research points to the digital video spend nearly equaling the combined spend of digital and TV advertising in the U.S.”
The massive size of the online video market can largely be attributed to the growing focus on video across media channels (such as
Facebook
,
YouTube
, Instagram, Musical.ly,
Twitter
and Snapchat) as well as to a shift among consumers, who increasingly prefer to receive information through the medium.
« Twenty years ago, television and the web was the video mechanism, and now, all of the platforms are primarily image- and video-based, » said Jim Louderback, the CEO of VidCon. « The younger you are, the more likely you are to want to consume information in video form. If you’re under the age of 35, video is the way you want to be communicated with, it’s the way you want to learn and understand. »
At a time when more and more digital information (and white noise) is directed at smartphone owners, especially on social media sites, the immersiveness of video can give brands a more vivid, immediate way to appeal to the consumer’s emotions and desire for entertainment than other mobile formats.
“Since video combines the emotional impact of story with the efficacy of digital advertising, it is a perfect way for businesses to authentically engage with today’s consumers,” Oren Boiman, CEO of Magisto, said in a statement. “The enormous influence of social media and the bottom up culture of millennials have led to a new marketing condition where the consumer is in control, word-of-mouth is a medium unto itself and authenticity is paramount to engaging customers.”
For advertising, YouTube remains the most important video platform, followed by Facebook, propelled by their reach and the scope of tools they offer marketers. Louderback said he expects Amazon-owned video-game streaming site Twitch will be an increasingly important video platform over time. The shift to mobile video — which makes up about 80 to 90% of content viewed across digital media channels; the rise in episodic, longer-form video; and the growth of influencer marketing are key trends brands and creators should watch. Live video and virtual reality should also become more mainstream over time, Louderback added.
« We see all of these platforms trying to become television, » Louderback said.
Magisto’s Wednesday report is the first in a three-part series the company plans to release this year. The company expects its second report to focus on where and how advertisers are spending the $135 billion. The third part of the series will focus on consumers’ reactions to business video.
So far, companies appear to think video is worth the cost. Businesses are 150% more concerned about the speed of video creation than the price, according to Magisto.
“Done correctly, video has the scale of television, the precision of digital marketing and the power of authentic story,” the company said in its report.
California wildfires: 360 video shows extreme damage caused by flames
The chilling words of one long-time firefighter.
Even veteran fire crews are overwhelmed by just how bad the destruction is in California.
The Coffee Park neighborhood of Santa Rosa was one of the hardest hit areas by the fires. It went from house to house to house, basically burning down the entire neighborhood.
A neighborhood that you would see in any one of the cities, just an average neighborhood, so when one catches on fire, it spreads to the next to the next to the next.
« It’s just us, law enforcement and PGE (Pacific Gas and Electric). PGE is here taking care of their utilities and making sure that any of these trees, what’s left of them, could fall an injure someone that those are taken care of, » says McLean. « None of us have ever seen anything like this. »
« I’ve been doing this for over 22 years and been to numerous house fires or wildland fires that have spread to a group of homes, but the sheer scale of this, » McLean said. « I mean, it basically takes your breath away. As far as you can see, there’s nothing. »
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California wildfires: 360 video shows extreme damage caused by flames
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What’s left of one California neighborhood
Processed with VSCO with 6 preset
Processed with VSCO with 6 preset
Processed with VSCO with 6 preset
SANTA ROSA, Calif. – The chilling words of one long-time firefighter:
« None of us have ever seen anything like this, » says Bryan McClean of the Cosumnes Fire Department. Even veteran fire crews are overwhelmed by just how bad the destruction is in California.
The Coffee Park neighborhood of Santa Rosa was one of the hardest hit areas by the fires. It went from house to house to house, basically burning down the entire neighborhood.
A neighborhood that you would see in any one of the cities, just an average neighborhood, so when one catches on fire, it spreads to the next to the next to the next.
« It’s just us, law enforcement and PGE (Pacific Gas and Electric). PGE is here taking care of their utilities and making sure that any of these trees, what’s left of them, could fall an injure someone that those are taken care of, » says McLean. « None of us have ever seen anything like this. »
« I’ve been doing this for over 22 years and been to numerous house fires or wildland fires that have spread to a group of homes, but the sheer scale of this, » McLean said. « I mean, it basically takes your breath away. As far as you can see, there’s nothing. »
Tech: Video game business gets bigger as eSports grows from niche to mainstream
IN the 1990s, when the internet was seen as a means to improve business productivity, rather than for entertainment, the video game industry was dominated by gaming consoles.
But as network speeds increased and costs came down, online multiplayer games exploded in popularity, changing the way companies designed games and how players were able to interact. Even the business model of game developers changed, shifting towards in-game microtransactions.
Then came the smartphone, and gaming went from being a niche diversion to a mainstream pastime. Combining high-speed wireless networks with cheap and powerful devices in people’s hands, it is no wonder that mobile gaming has emerged as one of the most lucrative industries in the world.
Of the US$101.1 billion generated by the global gaming industry last year, mobile gaming accounted for a whopping 38%, according to market intelligence provider, Newzoo.
This is a huge figure, considering that most mobile games are free-to-play. But successful games are addictive and developers are always finding ways to cash in.
This trend is far from new. In 2011, US-based Valve Corp founder and CEO Gabe Newell made a bold claim — that his 250-employee company was more profitable than tech giants like Google and Apple, on a per employee basis. Chinese tech giant Tencent Holdings Ltd’s online gaming revenue, which usually accounts for half of the group’s total turnover, has seen double-digit growth over the last seven years.
There are similar success stories closer to home as well. Last month, Singapore-based video game platform and e-commerce site operator Sea Ltd (formerly known as Garena) filed a registration statement with the New York Stock Exchange for an initial public offering, aiming to raise US$1 billion.
Among the subsegments in the video game industry, Newzoo says, game revenue from smartphones will see substantial growth this year. Of the US$108.9 billion global game revenue projected by the firm this year, 42% is expected to come from the smartphone and tablet segment, up from 38% last year. In fact, it has begun to encroach on traditional gaming as players develop a taste for competitive mobile gaming.
Beyond the publishing of games or the monetisation of in-game microtransactions, there is an entire industry built around gamers. Take, eSports, for example, which spans content creation, advertising and marketing, sponsorship and gaming event management.
“Viewing professional or amateur game video content is bringing back millions of lapsed gamers who no longer have the time to play, but whose passion is reignited by viewing other players and worldwide championships,” Newzoo says.
Game publishers see eSports as a means of increasing the shelf-life of their own games and for marketers in a wide variety of industries, it is a medium to reach younger, digitally oriented consumers.
Market intelligence firm GfK’s senior director of Asia technology retail tracking, Gerard Tan, tells The Edge that the increasing number of eSports tournaments in Asia-Pacific has raised interest in the video game industry.
Naturally, sales of devices and hardware are another key element of the gaming industry.
Last month, GfK published the Point of Sales Tracking Report for Computers in Asia-Pacific, which shows that consumers are increasingly willing to spend on gaming computers — this was the major driver behind the 36% growth in computer sales in the first half of this year.
“Gaming PCs are gaining popularity in Southeast Asia. The number of eSports competitions held in Asia has increased, contributing to the visibility of gaming PCs. Gaming enthusiasts are increasingly willing to splurge on enhanced gaming devices to enjoy a better graphics experience and smoother runs,” Tan says.
“Brands are riding this popularity and launching more gaming models, in addition to setting up gaming sections in retail outlets to pique the interest of consumers.”
The growth potential of gaming PCs has been attracting more players to the market, which stands at 24 brands today, with a total offering of over 1,700 models, compared with only 810 three years ago.
In its 2017 Global eSports Market Report, Newzoo estimates that media rights, advertising, sponsorship, game publisher fees, merchandise and tickets will generate US$696 million in revenue, equivalent to 41.3% growth from last year.
With a compound annual growth rate of 35.6% from 2015 to 2020, the firm expects eSports revenue to expand to US$1.5 billion by the end of the decade.
The scene in Malaysia
The growth in eSports has boosted local hardware sales. In a recent interview with The Edge, Acer Inc’s Malaysia product manager, Jeffrey Lai, says the local gaming computer industry is getting “pretty exciting”.
“We started our venture in gaming hardware products two years ago and sales are tripling annually in Malaysia alone,” he says. However, he declined to reveal the sales figures.
Lai says Acer, just like its competitors, is bringing the gaming concept to the mass market by offering an affordable entry point.
“We want to bring in more products that cater for gaming, which usually have a premium pricing from RM7,000 to RM12,000, but we recently brought in products at more affordable prices — RM3,000 to RM5,000 — to accommodate a different segment of customers,” he says.
It is worth noting that a Malaysian made the headlines last month for spending RM40,000 on a gaming laptop, which was manufactured by the Taiwanese computer maker.
Computer and smartphone distributor ECS ICT Bhd CEO Soong Jan Hsung tells The Edge that the gaming PC brands the group represents, such as Asus, HP and Lenovo, have all enjoyed good sales.
“The younger generation is buying gaming computers for leisure and schoolwork. The latest games also demand more power, which forces the user to upgrade their hardware,” he says, adding that gaming computers fetch a higher gross margin.
In addition to computer sales, other Malaysian businesses are taking notice. Most notably, Astro Malaysia Holdings Bhd has established eGG Network to broadcast eSports-related events. Vice-president of sports business Lee Choong Khay says there is a growing interest in eSports, not only in Malaysia but also all over Southeast Asia.
“We strive to … gather a fan base of passionate gamers in Southeast Asia and Oceania, not just through content but through … events, social media, talent and even merchandise,” he says.
Lee adds that the first time Astro broadcast an eSports event was in 2015, and the six-day competition saw a cumulative 1.5 million unique viewers. “We have never looked back since, and the channel was officially launched in June last year.”
So far this year, the channel has recorded 5.7 million cumulative unique viewers.
To date, eGG Network is available in seven countries — Malaysia, Brunei, Singapore, Australia, the Philippines, Indonesia and Myanmar.
DiGi.Com Bhd digital engagement and community manager Matthew Ho says the group’s allocation to sponsorship in eSports is growing every year.
“We can’t share specifics, but our eSports sponsorship has increased year on year as we hope to grow the industry and build local gaming talent and communities. eSports is a huge global phenomenon,” he says in an email reply to The Edge.
“Previously, we sponsored WarriorsGaming.Unity, one of the top Dota 2 teams in the country, who took part in the world championships. We are currently sponsoring Kuala Lumpur Hunters, one of Malaysia’s top League of Legends teams that will represent the country in upcoming regional tournaments,” he says. He did not reveal the quantum of the sponsorship.
Dota 2 and League of Legends are multiplayer online battle arena (MOBA) PC games. To the man in the street, these are just computer games, but for the players, it is their livelihood, and an increasingly lucrative one.
The prize pool for the 2017 Dota 2 world championship was US$24.79 million and the champion took home US$10.86 million. It is the highest prize pool of all eSports competitions so far. In Malaysia, the highest prize pool thus far was RM500,000 at a tournament sponsored by U Mobile Sdn Bhd.
U Mobile chief marketing officer Jasmine Lee says, “We noticed early on that there was high data usage for gaming among our customers and high traffic on Astro’s eGG via our video streaming package. Our customers have given us a lot of feedback, asking us to develop more gaming services.”
Globally, brand names like Coca-Cola and Monster Energy are spending on the video gaming industry via sponsorship as a means to court its millennial audiences.
If the gaming industry continues its current trajectory, it is not difficult to imagine a world where sponsors and eSports teams form enduring partnerships, perhaps something akin to the 25 years that Carlsberg has been the key sponsor of the English Premier League’s Liverpool FC.
12 video marketing tips to help you rank higher on YouTube
Are you using marketing videos in your social media strategy?
Interested in getting them ranked higher on the most popular video search engine?
In this article, I’ll show you first-hand pieces of advice to grow your reach on YouTube by optimizing your video content, your SEO efforts and your channel.
I’ll start by stating a few facts: videos have become marketer’s no. 1 choice because they’re visually compelling, great for wrapping up complex ideas and also easily shareable. Besides, they’re perfect to use to increase audience retention and conversion rates.
Now, when dealing with video content, I think we all know that YouTube is without a doubt the best place to host your videos. YouTube is the world’s second largest social media site and search engine (right behind Google, who actually owns it). So I don’t need to tell you why you have to host your videos there.
However, getting to YouTube’s front page (the one that matters) is not easy as pie: you’ll need to carefully optimize your videos and everything around them.
With that goal in mind, let me give you 12 useful tips to increase your YouTube ranking position, using a real case study in this short animated explainer video that now ranks no. 1 under its main industry keywords:
1. Make it short
When I first started working on video marketing I realized that there’s a commonly known golden rule: your marketing videos shouldn’t be over three minutes long.
Why is that? Well, because video engagement is strictly linked to video length. And so is the possibility for your potential customers to watch the whole video and understand what you’re trying to sell to them.
This graph (made by video marketing experts Wistia) gives you a quick glance at this problem:
As you can see, average video views drop drastically after the first 2.5 minutes. The first tip is then to craft a neat cut-to-the-chase marketing video. Otherwise, you won’t get anywhere near the first YouTube pages with a boring lengthy video.
Explainer videos are the best types in the engagement field: they use a short introduction to present the problem during the first few seconds, then they offer a possible solution to that problem and finally introduce the brand and explain why people should choose this product among the competition to solve their problem.
2. Make it highly educational
Let me give you a second golden rule: you won’t stand out with a ‘salesy’ marketing video on YouTube. You need to be educational and help your potential customers solve their problem, because educational and how-to videos are among the best types of videos to be shared in social media.
People are looking for a solution to their problems on the web, so it’s always a great idea to craft a useful educational video about the problem your business is solving instead of a simple promotional video about your product or service. This way, people will be more attracted to your proposal and so will YouTube’s search algorithm.
3. Aim for the highest quality
Your marketing video needs to be a quality one to beat the competition in the race towards YouTube’s front page.
People run away from crappy and poorly-crafted videos, especially if they’re looking to spend their money on that video company, in the form of buying a product or service. That’s a real problem, because YouTube really cares about complete video views in order to rank its video search results.
Bear in mind that most of the time these marketing videos are the first encounter between your potential customers and your brand (they probably haven’t visited your website or Facebook page yet), so you need to look sharp. That’s why you should probably consider a video production company that can help you create a high-quality video and add some top-of-the-line storytelling techniques.
4. Keep your headline relevant
Now for the video production tips; let me take you through some SEO advice.
The headline of your YouTube video has to present your video’s message in only a few words, so be extremely careful. Make sure to include your most relevant keywords in it. You can take our case study as a clear example:
Also, you need to keep your headline short: that means no more than 55 characters. Any headline longer than that number will be truncated in any search, especially for mobile searches.
And please be careful to avoid misleading headlines! It might seem like a good idea at first, but it’ll damage your rates eventually. Any headline that tricks the viewer into watching a video results in an inevitable drop-off that negatively impacts your video’s performance in YouTube’s results pages.
5. Write your description accurately
The YouTube video’s description box is the best spot for using your main keywords and climb up to the top search results.
Always be accurate and precise in what you write in your description. Write down the basic information included in your video and, just as with the headline, keep it short (under two or three lines tops).
Don’t forget to include a link to your website and to your other social media sites.
You can also add a transcription of the video script below. This will give you the space to place more relevant keywords to aim for your potential customers.
6. Add an eye-catching thumbnail
Apart from the headline, the other key element to making your video stand out on any YouTube search is the thumbnail, which also has to be chosen carefully.
Make sure your thumbnail accurately represents the content of your marketing video. As with the headline, if the image displayed on the thumbnail is a blatant click-bait, you’ll see how viewers drop off from the very beginning of your video.
Always use high-res images in your thumbnails (ideally 1280×720px). You already know what happens if videos are perceived as a low quality productions: people just won’t play them.
Also, the foreground must stand out from the background! Don’t choose a thumbnail where the background blends in with the foreground, because you may confuse your potential customers.
Here are four different high-quality thumbnail options from our case study. The current thumbnail on YouTube is the first one:
Thumbnails must look good everywhere you see them, both in small and large sizes: mobile phones, TVs, tablets, and desktop computers. Bear in mind that thumbnails are also the preview image shown in the embedded YouTube player.
7. Add a few long-tail keywords
As a marketer, I found out that it’s really hard to fight to get to the top using the most popular keywords of a particular industry on YouTube and Google. The solution? Use long-tail keywords instead.
Long-tail keywords, as their name implies, contain longer phrases including your main keyword. By using long-tail keywords, they can drive specific search terms from potential customers in a more accurate way and, at the same time, help your video to rank under your main keyword too.
In our case study, instead of just using “explainer video” (which is the main keyword of this particular niche), the long-tail keywords “best explainer videos,” “animated explainer videos,” and “explainer video production company.”
Once you find your business’s long-tail keywords (you may use Google Keyword Planner to do that) apply them in your YouTube titles, descriptions, tags, etc.
8. Don’t forget a clear call-to-action
Ok, new let’s leave SEO tips aside for a bit to focus on the benefits of video marketing.
After your potential customers watch your video, you need them to take an action that leads to actual marketing results, such as downloading an app, subscribing to a newsletter, visiting a landing page, etc.
The thing is, most of them won’t do that unless you ask them to. And that’s why you need to encourage them to perform that action by adding a call-to-action in your video.
YouTube offers three interactive features (each with a different type of call-to-action) to choose from, according to your marketing goal. You have overlays, end screens and cards, which is the feature of choice in our case study:
9. Use paid promotion (only after checking all of the above)
The folks at YouTube say: “video advertising on YouTube works.” That’s true, but let me add something to that statement: it will work if your video passes the quality, engagement, and SEO controls. Otherwise, they would surely have a mild performance in the search engine results.
Advertising your marketing video is the best way to prove if your video works at a large scale by exposing it to a wider audience.
The great news is that YouTube offers all the goodies for hungry advertisers: they have built-in Analytics to track your videos’ performance, they allow you to customize your target audience, and also to run video A/B tests.
10. Optimize your YouTube channel
Your YouTube channel is a part of your brand’s ecosystem and plays a major role in the search engine rankings.
Tune up your channel profile and description in each one of your videos. Carefully choose your colors, layout, profile pic, and background. Your channel needs to be a consistent extension of your brand, such as your website or your Facebook and Twitter pages.
Don’t take your YouTube channel for granted as it’ll definitely help you boost all your video marketing efforts.
11. Encourage your audience to engage
Don’t ever forget that YouTube is, first and foremost, a social network. That means you need to be social to grow your online presence, and consequently your videos’ YouTube position.
Be active with your YouTube videos and also with other people’s videos. Ask people to like and comment on your video and subscribe to your channel. Then, take the time to write genuine replies and moderate those comments.
Help others promote their videos and channels and you’ll see how they, and others, will promote yours.
12. Share it everywhere you can
Finally, don’t hesitate to share your video in other online communities, like Linkedin, Reddit, and Quora. Use your videos in blog posts, guest articles and, when available, on any type of branded content.
Also, it’s pretty effortless and always helpful to add a link to your YouTube channel on Facebook, Twitter and Instagram, on your website and in your email signature.
Wrapping Up
Ranking higher in the YouTube search results with your marketing videos can be a daunting task, but applying these 12 tips to your strategy will definitely smooth the way and clear a few things up.
It’s all about crafting a brief quality video, tuning up your YouTube SEO strategy (paying special attention to headlines, thumbnails, descriptions, keywords and branding assets on your channel), adding a few marketing tactics (such as call-to-actions and advertising) and then be social about it.
What do you think? Are you already following some of these tips? Do you have an extra piece of advice for video marketing and YouTube optimization? Let us know in the comments!
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What Malaysian brands are doing to spread light this Deepavali?
Deepavali, or Diwali, is one of the important festivals of the year in Malaysia, especially among the Hindus. The festival of light which embraces family reunion, is a great occasion for people of all races and religions to come together and celebrate the rich Hindu culture.
Small clay lamps will be beautifully lighted to signify the triumph of good over evil and these lights will be kept on during the night. The Hindus will also perform spring cleaning for their homes prior to the festival in welcoming the goddess Lakshmi.
This year, some brands and agencies are taking the chance to spread the messages of love, happiness and unity in our multi-racial country in conjunction with the Deepavali celebrations tomorrow.
Check out some of the interesting spots for this year’s campaigns that capture Malaysia’s multi-cultural diversity and values that make up the country’s unique social fabric.
Malaysia Airlines
In celebration of the festival of lights, Malaysia Airlines (MAS) released a video titled #MayTravelLightUpYourLife, on its website and across Facebook, Youtube and Twitter.
Filmed onboard MAS’ A380-800 and B737-800 aircraft, the 52-minute video produced by MC Saatchi shows a unique composition of multi-coloured lights in sync with upbeat rhythms of classical Indian music arranged specially for this video. The lights combined with the traditional instruments evoke a profound sense of togetherness. It also features the airline’s cabin crew wishing viewers a joyous “Happy Deepavali” in Tamil.
To celebrate the festivities, MAS is also offering up to 40% discount on selected domestic destinations beginning today until 22 October 2017. Flights from Kuala Lumpur to a host of destinations will cost from RM402 to Surabaya, RM629 to Hong Kong, RM989 to Chongqing and RM999 to Mumbai or travel further to Auckland from RM2399. This promotion is valid for travel on 24 October 2017 until 31 March 2018. The fares are for immediate travel until 31 October 2017.
Petronas
Petronas wrapped up its festive campaigns for 2017 with the release of an web film. It hopes its messages for social cohesion and unity would continue to resonate with all Malaysians on the many intrinsic values that bind and unify the people together as a nation.
Titled “Arathi’s First Love”, the web film produced by Leo Burnett, follows the five young talents featured in all of Petronas’ festive web films this year as they experience another valuable life lesson through friendship and the spirit of forgiveness. It centres on the main character, Arathi, and her growing fondness towards a new transfer student, Ivan. Her friends mischievously tease and make fun of her new “love interest” which unintentionally end up hurting her feelings. They later realise their mistakes and muster the courage to apologise to Arathi during Deepavali. She willingly accepts the apology and forgives her friends as she learns the importance of forgiveness and how a simple act can strengthen and deepen their friendship.
“Arathi’s First Love marks the final festive webfilm production by Petronas this year. We are proud to close our festive campaigns for 2017 by presenting another warm and relatable Malaysian story that we hope will leave a lasting impression in the mind of every Malaysian,” Petronas’s senior general manager of group strategic communications, Zahariah Abd Rahman, said. Rahman added that the web film also espouses the essence and spirit of Deepavali, which is celebrated to kindle the light of wisdom, kindness and compassion.
The oil giant also features a 90-second television commercial excerpt of the webfilm airing now until 27 October 2017.
Digi
For this year’s Deepavali, telco Digi wants to emphasise that the “light” shines brighter when it is shared.
Conceptualised by Naga DDB Tribal, the ad features children from an orphanage who are asked what Deepavali means to them. The children respond by saying that it’s about spending time with friends and family, eating delicious food, doing fun stuff. They are then asked if they are willing to sacrifice one day to decorate an old folks home to make them happy in conjunction with Deepavali. The children agreed. Unbeknownst to the children, the grandmas decide to surprise the children too. They decide to cook a feast for the children.
Towards the end, the narrator says, “The grandmas thought that they were the ones who were going to put a smile on the faces of the children, but look who is smiling now. My mom always said that food that is shared always tasted better. And sharing doesn’t stop with just food.”
“The film is about sharing a bit of yourself in whatever capacity you can to lighten up someone’s day. The last line, ‘food shared tastes better’ which applies to anything is a poignant reminder of how we’re meant to live our lives. That’s that light we all have. It’s also shot fully in Tamil, which is nice. We don’t do that enough, I feel,” Naga DDB Tribal’s ECD Alvin Teoh, said.
Celcom
This year, Celcom aims to reunite Malaysians with a Deepavali short film titled “5 Sekawan Datang Lagi” which revolves around friendship and family. The film features Hasnah, Bom Bom, Kumari, Maria and Su Mei from “Lagenda 5 Sekawan”, which focused on how unity, friendship and love for another can help build a better nation.
MC Saatchi was responsible for conceptualising and executing “Lagenda 5 Sekawan”. The film draws inspiration from Malaysia’s diverse culture, and how Malaysians live harmoniously regardless of race or religion. It also takes viewers back to 1979, where the girls create a memorable Deepavali for one of their own. The story celebrates friendship and togetherness, featuring a music score rich in heritage which was specially crafted to incorporate instruments from the major Malaysian ethnicities.
“We explored the insight that for many people, your close friends are your family. In line with the spirit of Deepavali, we felt that it was important we told the story of paying it forward amongst friends. Because we love our friends dearly, we almost every time put their happiness first regardless of their race and religion,” Grace Chan, head of brand marketing at Celcom Axiata, said.
“As a brand, Celcom embraces diversity and celebrates unity. We are inclusive and embrace all cultures. In line with Deepavali, the festival of lights, may we put aside our differences and come together as Malaysians. I’m grateful to be Malaysian, to live in a country that advocates tolerance and promotes harmony,” Chan added.
RHB
RHB invites Malaysians to be sweet and share their blessings with one another during Deepavali with its latest film “Be Sweet”. Created by FCB Kuala Lumpur and produced by Chilli Pepper Films, the spot features Malaysian football star Thanabalan Nadarajah and marks the fourth collaboration between RHB and FCB. The agency was brought on-board earlier this year.
In the film, Nadarajah made Deepavali treats and distributed them to his family, friends and neighbours. He urged Malaysians to “do something for each other this Deepavali”.
Abdul Sani Abdul Murad, RHB’s chief marketing officer, said, “The film celebrates togetherness and the small but important things that binds communities together. We needed a lead that could bring people together and Nadarajah’s ability to do that both on and off the pitch made him a natural choice.”
“While the story of light overcoming darkness is a common theme during Deepavali, there are other aspects that make up the celebration, like the exchange of sweets. While it marks the victory of good over evil, it also a sign of bringing prosperity to someone’s home. Now, who doesn’t love a sweet year ahead?” Ravi Costa, associate creative director FCB Kuala Lumpur, added.