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North Korea’s Kim Jong Nam Killed With VX, the ‘Most Toxic Weapon Ever’

The half-brother of North Korean dictator Kim Jong Un was assassinated using the deadliest nerve agent ever created.

VX is a chemical so potent that the United Nations classes it as a weapon of mass destruction.

Malaysian police revealed Friday that Kim Jong Nam’s body contained traces of VX, a colorless, odorless, tasteless liquid that’s deadly in microscopic amounts.



Authorities allege he was assassinated by two women who wiped the substance on his face while he waited to board a flight at Kuala Lumpur airport on Feb. 13.

South Korean intelligence officials believe this was an assassination plot orchestrated by the North Korean government.

Here’s the lowdown on VX.

What is it?

« VX is the most toxic chemical weapon ever produced, » according to Hamish de Bretton-Gordon, a former NATO commanding officer and leading chemical weapons expert.

It’s banned under several international conventions and was designated a weapon of mass destruction by a U.N. resolution in April 1991.

Its origins date back to the early 1950s, when a British scientist named Ranajit Ghosh was researching pesticides and developed the « V-series » of nerve agents — the V stood for « venom. »

According to the Council on Foreign Relations, a Washington-based think tank, the compound was deemed too deadly for commercial use.

However, the U.K. shared the formula with the American government, which began full-scale production of VX in 1961.

Who has it?

During the Cold War, both Washington and Moscow built up large quantities of chemical weapons, including VX.

But after signing the Chemical Weapons Convention, which banned the production, stockpiling and use of chemical weapons, the U.S. says it has destroyed all of its arsenal and Russia has pledged to do the same by 2020.

Elsewhere, the spread of VX is believed to be relatively contained, mainly because it takes a sophisticated laboratory to produce.

Saddam Hussein was accused successfully weaponizing VX in the 1980s, before using it against Iranian forces and the Kurds.

A decade later, the Japanese cult Aum Shinrikyo killed 12 people on the Tokyo subway using the less-toxic nerve agent sarin. The group also killed one person using VX.

Image: Sarin victims in Tokyo in 1995


Image: Sarin victims in Tokyo in 1995

The apparent assassination of Kim Jong Nam would add North Korea to this inglorious list.

Although the recent focus has been on its nuclear arsenal, the country is believed to possess between 2,500 and 5,000 tons of chemical weapons, according to the Nuclear Threat Initiative, a non-profit organization based in Washington, D.C.

« Nerve agents such as Sarin and VX are thought be to be the focus of North Korean production, » it said, although Kim’s death would be the first known occasion where the country has actually deployed it.

North Korea, Egypt and South Sudan are the only countries in the world that haven’t signed the Chemical Weapons Convention.

How does VX work?

Unlike sarin, which is usually deployed as a gas, VX is very slow to evaporate and is therefore usually found as a viscous liquid, similar in texture to motor oil or honey.

In this state, it’s highly toxic when it comes into contact with skin.

« You need a microscopic amount to kill one person, which is what happened to Kim Jong Nam, » said Bretton-Gordon, the chemical weapons expert.

Image: Kim Jong Nam in 2007


Image: Kim Jong Nam in 2007

It’s likely that Kim at experienced pinpointed pupils, a runny nose, and nausea, before finding it hard to breathe and feeling his heart racing.

He probably then had loss of bladder and bowel control, convulsions, seizures, and finally death while on the way to the hospital just minutes later.

There are antidotes, such as the medication Atropine, which the French military were issued with after the Paris attacks because they feared ISIS would attempt to use VX. But this needs to be administered almost immediately to be effective.

« VX acts so quickly that victims would have to be injected with the antidote almost immediately to have a chance at survival, » according to the Council on Foreign Relations.

Bretton-Gordon added that « Kim Jong Nam had absolutely no chance at all. »

VX also featured in the 1996 action thriller « The Rock. »

Although the symptoms displayed in the movie — the liquid evaporating quickly and burning the skin — are inaccurate, and more closely associated with chlorine.

Why was no one else killed?

This might be down to VX’s chemical properties. It doesn’t evaporate very quickly, so people have less chance of breathing it into their lungs.

There may have been one other casualty, however: Malaysian officials say that one of the two women who allegedly attacked Kim vomited after the incident.

Furthermore, police say the two women washed their hands straight after. This tallies with guidelines from the U.S. Army, saying that « a solution of common household bleach and water, followed by water rinse, can be used to decontaminate the skin where contact was made with VX. »



The airport itself has not been decontaminated and has remained open and at full capacity for more than a week.

Asked by The Associated Press whether officials would sterilize the area following the discovery of VX, Malaysia’s Inspector-General of Police Khalid Abu Bakar said: « We are doing it now. »

How was VX smuggled into Malaysia?

Assuming the chemical was made in North Korea and not Malaysia itself, getting such a potent substance past security may have been relatively easy.

Image: Kim Jong Il, Jim Jong Nam


Image: Kim Jong Il, Jim Jong Nam

Bretton-Gordon explained that when he gives talks about the danger of chemical weapons, he uses a thimble-sized container of honey as a prop to demonstrate how little of the liquid is needed to pose a threat.

« I carry it in my hand luggage all over the world and no one has said anything — why would VX be any different? » he said.

What are the wider implications?

For the past decade, international focus has been on North Korea’s ability to deliver a nuclear weapon on a long-range missile — something analysts predict is some way off.

But Kim’s assassination may reveal a far more short-term threat: that it could arm a missile with VX and fire it at a city or a military base.

Previously, one thing that’s reassured experts about terrorists’ ability to use VX is that it’s very hard to produce. « It’s not something you can knock up in your back shed, » according to Bretton-Gordon.

But this also means that the substance used to kill Kim was likely cooked up in a government-level laboratory — another indication that Pyongyang was behind the attack.

« If they were behind this then it means a nation state has taken a weapon of mass destruction into another country and used it, » Bretton-Gordon added. « It will be very interesting to see what the international reaction will be. »

Image: A police officer checks his phone inside the forensic department at Kuala Lumpur Hospital


Image: A police officer checks his phone inside the forensic department at Kuala Lumpur Hospital

The Daily 202: As Trumpism coopts CPAC, the Reagan era ends

With Breanne Deppisch

THE BIG IDEA: Ed Schultz speaking at the Conservative Political Action Conference would have been inconceivable a year ago. But Donald Trump is president now, and his brand of protectionism is having its moment.

On his MSNBC show in 2009, Schultz said that “there are parallels” between “some of the things Hitler was saying and some of the things that were at the CPAC convention.” He added, “They are not Americans.” In 2011, per CNN, Schultz called Trump a racist and said “nobody” wanted him to become president.

Schultz now hosts a nightly show on RT, which is a propaganda arm of Russia and funded by the Kremlin. At what for decades has been the signature cattle call on the right, he praised Trump as someone who “is not bought and paid for by anyone.” Then he expounded on what he sees as the horrors of the Trans-Pacific Partnership and NAFTA.

Alluding to the intelligence community’s determination that his patrons in Moscow interfered with the presidential election in an effort to boost Trump, Schultz said during an afternoon panel: “Full disclosure: The Russians did not tell Hillary Clinton not to go to Wisconsin. They didn’t tell her not to go to Michigan either.”

No one booed. Instead, heads nodded. The times, they are a changin’.

The Trumpists are triumphant at a conference where not long ago they were viewed as figures of the fringe. Stephen K. Bannon, as head of Breitbart News, hosted forums outside CPAC in 2013 and 2014 called “The Uninvited.” Intended as counter-programming, he brought in guests with very controversial views about Islam and immigration that could never get speaking slots at the main conference.

Now the White House chief strategist, and intellectual force behind Trump’s agenda, Bannon got a rock star’s reception when he arrived yesterday. “I think one of the most pivotal moments in modern American history was his immediate withdrawal from TPP,” Bannon said, referring to the president. “It got us out of a trade deal and let our sovereignty come back to ourselves!”

Bannon threw around terms like “globalist” and “corporatist” as he touted Trump’s “economic nationalist agenda.” Rolling back trade deals, he explained, is part of a broader push toward “the deconstruction of the administrative state.

Reince Priebus, who viewed Trump anxiously when he announced his candidacy two years ago but is now White House chief of staff, told the crowd that The Donald will be “one of the greatest presidents that ever served this country.” Channeling his boss, he said the president has already “put in the best cabinet in the history of cabinets.” Then he led the crowd in chants of “Trump, Trump, Trump.”

They are all Trumpists now…

— Forty years ago this month, speaking at the same conference, Ronald Reagan offered a searing critique of Marxist-Leninism that could be read today as an indictment of Trumpism. “All the facts of the real world have to be fitted to the Procrustean bed of Marx and Lenin,” he explained. “If the facts don’t happen to fit the ideology, the facts are chopped off and discarded. I consider this to be the complete opposite to principled conservatism. When a conservative states that the free market is the best mechanism ever devised by the mind of man to meet material needs, he is merely stating what a careful examination of the real world has told him is the truth. When a conservative says that totalitarian communism is an absolute enemy of human freedom, he is not theorizing. He is reporting the ugly reality captured so unforgettably in the writings of Alexander Solzhenitsyn.”

Reagan’s 1977 CPAC speech remains one of the most important political addresses he ever delivered. Fresh off his loss to Gerald Ford in the Republican primaries, and Jimmy Carter’s victory in the general, the former California governor went on to presciently outline a vision for “A New Republican Party” that would unite fiscal, social and national security conservatives in common cause. His clarion call helped win him his party’s nomination in 1980, ushered in the first political realignment since Franklin Roosevelt and allowed the GOP to win five of the next seven presidential elections.

— Alas, the Reagan Era is over. And if you needed another data point that the Party of Reagan has been hijacked, this week’s “conservative” confab offers many. Needless to say, Trump will not quote Solzhenitsyn when he speaks here later this morning. Reagan embraced freedom in all of its forms – from the aspirations of Eastern Europeans looking to throw off the yoke of their Russian overlords to open markets and, to a lesser degree, open borders.

It’s always fraught to speculate on what a historical figure, who died 13 years ago, would say about current events. But based on a decade of closely studying the 40th president, including countless hours reviewing his archives, it seems safe to stipulate the following: Reagan would frown upon the dark portrait that Trump paints of his shining city upon a hill. He would be disturbed by his protectionist and isolationist rhetoric. And he would be aghast at the 45th president repeatedly drawing false moral equivalency between the United States and Russia.

Reagan would never have suggested that Vladimir Putin, a former KGB agent who presides over an authoritarian regime, is a stronger leader than Barack Obama. Among the many words Trump says that would never have come out of Reagan’s mouth: “There are a lot of killers. We’ve got a lot of killers. What, you think our country is so innocent? »

But it’s much more than that: The Reagan Revolution was always more about ideas than a cult of personality built around a single man.

— Kellyanne Conway, counselor to the president, said during her appearance at CPAC yesterday that by the time Trump addresses the group, the conference will be known as “TPAC.” As in the Trump Political Action Conference.

Conway’s line “spoke volumes about the way that the Republican Party has been altered by the rise of Trump, and it sparked alarm even among attendees at the conference,” Yahoo’s Jon Ward reports. Two quotes from his piece:

  • “I think that’s dangerous,” said Sarah Markley, a student at Grove City College near Pittsburgh. “I think that we should first stick to our principles and look for somebody who embodies those.”
  • Conservative radio talk show host Mark Levin also bristled: “It’s conservative political action conference. That’s what it is. It’ll be that 10 years from now. When I worked for Reagan, we didn’t call it RPAC. So I would remind them about that.”

Indeed, if any of the top three aides who made up Reagan’s Troika during his first year in office had made a comment like that, the president probably would have called them into the Oval and chastised them. But he never needed to. Because Jim Baker, Ed Meese and Mike Deaver each understood that the conservative movement was way bigger than Reagan.

— Mike Pence, during a dinner speech last night, emphasized his personal relationship with the president. “He’s known for his charisma, and I’m, like, not,” the vice president quipped, going on to gush about their “historic victory.”

He likened Trump to a modern-day Reagan. “The media, the elites, the insiders, everybody else who profits off preserving the status quo, they dismissed our president,” said Pence. “They’re still trying to dismiss all of us.”

FIVE MORE TAKEAWAYS FROM OUR TEAM COVERAGE:

— During their joint appearance, Bannon and Priebus tried hard (maybe a little too hard) to rebut the conventional wisdom that they’re rivals who lead competing power centers. Philip Rucker and Robert Costa describe the 25-minute session as “a buddy routine that inspired flashbacks to Oscar and Felix in ‘The Odd Couple.’” “Reince has been unwavering since the very first moment I met him,” Bannon said. “I cherish his friendship,” Priebus responded. Reflecting how much times have changed: “Writers for Breitbart, a main sponsor of CPAC, were treated as if they were ESPN anchors at a major sports event. Washington editor Matthew Boyle, who has scored several Trump interviews and counts Bannon as a mentor, was trailed by a photographer from a magazine that is profiling him. … Bannon’s trusted inner circle, including his public relations adviser, Alexandra Preate, and GOP mega-donor Rebekah Mercer, were followed by an entourage of aides and friends.”

— A defiant Betsy DeVos promised to forge ahead with her planned overhaul of the U.S. education system, criticizing Obama-era efforts, which she contended have failed “miserably.” She also took a swipe at reporters and critics who have called her ill-prepared for the posting: “The media has had its fun with me, and that’s okay,” she said. “My job isn’t to win a popularity contest.” (Emma Brown)

— Ted Cruz predicted that there will be a second vacancy on the Supreme Court this year. The Texas senator offered no explanation but appeared to suggest that one of the liberal justices will depart the court at the end of the term. (Sean Sulivan)

— Amid the sea of red “Make America Great Again” hats and a parade of senior administration officials, one key group was in short supply: Republican members of Congress. Sullivan reports: “Just one current U.S. senator, [Cruz], spoke on Thursday at CPAC … with no others scheduled for the rest of the four-day gathering. Nine House members are on the roster of speakers. [Paul Ryan], who took the stage to AC/DC in 2016, is not here. Nor is Senate Majority Leader Mitch McConnell, who famously presented a colleague with a gun at CPAC in 2014. And Sens. Marco Rubio and Rand Paul, who once sought to build buzz here for their budding presidential campaigns, are nowhere to be found.”

— Richard Spencer, a founder of the alt-right movement that seeks a whites-only state and that strongly backed Trump for president, was expelled from the conference after being criticized from its main stage and then giving interviews to a growing crowd of reporters. “People want to talk to me,” Spencer told NBC News outside the Gaylord National Harbor complex. “They don’t want to talk to these boring conservatives. They want to learn about ideas whose time has come, not whose time has passed.” Spencer, who has frequently attended CPAC without incident, became a minor media sensation during and after the 2016 election. There was some irony that Spencer’s expulsion came on the same day that the conference featured Bannon, who as CEO of Breitbart News said last summer that his site is “the platform for the alt-right.”

Dan Schneider, executive director of the group that puts on the conference, said members of the alt-right are “anti-Semites, they are racists, they are sexists.” “There is a sinister organization that is trying to worm its way into our ranks,” he said. “We must not be deceived by [a] hateful, left-wing fascist group.” David Weigel and John Wagner report that, “Inside the main ballroom of CPAC, the argument didn’t generate much applause. Some in the audience cheered the denunciation of ‘left-wing fascism,’ while a few listeners walked out.”

— Happening this morning – “The 202 Live” with Scott Walker: Watch a livestream of my conversation with the Wisconsin governor here at 9:45 a.m. ET. Tweet your questions using the #202Live hashtag.

 

WHILE YOU WERE SLEEPING:

— Malaysian police say that Kim Jong Un’s half-brother was killed by VX, one of the most toxic and fastest-acting chemical warfare agents. It’s considered to be “much more toxic” than sarin and is believed to have once been used by Saddam Hussein in the Iran-Iraq war. The identification of the chemical agent adds to a growing pile of evidence suggesting Pyongyang was responsible for the attack. (Anna Fifield)

— Did the White House pressure the FBI to dismiss media reports on Russia? CNN reports that the bureau rejected a recent request from the Trump team to knock down media reports about communications between the president’s associates and Russians “known to U.S. intelligence” during the campaign. « The direct communications between the White House and the FBI were unusual because of decade-old restrictions on such contacts. Such a request from the White House is a violation of procedures that limit communications with the FBI on pending investigations, » CNN notes.

  • The discussions reportedly began with FBI Deputy Director Andrew McCabe and Reince Priebus on the sidelines of a separate White House meeting the day after the stories were published.
  • The White House initially disputed that account, saying that McCabe called Priebus early that morning and said “the New York Times story vastly overstates what the FBI knows about the contacts.”
  • But later, administration officials corrected their version of events to confirm what the law enforcement official described. The same White House official said that Priebus later reached out again to McCabe and to FBI Director James Comey asking for the FBI to at least talk to reporters on background to dispute the stories. A law enforcement official says McCabe didn’t discuss aspects of the case but wouldn’t say exactly what McCabe told Priebus.
  • Sean Spicer defended Priebus’s decision to reach out to the FBI in a carefully-worded statement late last night: « We didn’t try to knock the story down. We asked them to tell the truth. »

— Trump said that he wants to build up the nuclear arsenal to ensure it is at the “top of the pack,” saying in an interview with Steve Holland of Reuters that the United States has fallen behind in its atomic weapons capacity. “It would be wonderful, a dream would be that no country would have nukes, but if countries are going to have nukes, we’re going to be at the top of the pack,” the president said. Trump also said China could solve the national security challenge posed by North Korea « very easily if they want to, » ratcheting up pressure on Beijing to exert more influence to rein in Pyongyang’s increasingly bellicose actions.

GET SMART FAST:​​

  1. A Kansas man is accused of fatally shooting an Indian immigrant/engineer he thought was Middle Eastern, and injuring another, after shouting “get out of my country” and opening fire at a local restaurant. News of the incident has quickly ricocheted across the globe and sent shockwaves throughout the Indian-American community. (New York Daily News)
  2. A veteran who left the U.S. Army in 2013 has been arrested and charged with plotting to help ISIS in what he believed was a strike on a military base or an attack on civilians. The FBI says it is unclear how he became radicalized in such a short period of time. (Cleve R. Wootson Jr.)
  3. European welfare programs have accidently handed out taxpayer-funded benefits—such as unemployment funds, disability pensions and housing allowances—to ISIS militants who have used the money to wage war. Authorities said several plotters in the Brussels and Paris terror attacks received some funding from Belgium’s welfare system while they planned their atrocities. Danish officials said this week that 29 citizens were given $100,000 in public benefits because they were considered “too ill or disabled” to work – then fled to Syria to fight with the militant group. (USA Today)
  4. Syrian rebels say they are at risk of losing their biggest stronghold to al-Qaeda-linked extremists, following a surge of infighting among their fractious rebel group, which led to a freeze in supplies from the U.S. and other countries. U.S. officials said the freeze does not signal the compete rupture of support for their cause, but that the Pentagon is trying to ensure that supplies do not fall into extremist hands. (Liz Sly and Zakaria Zakaria)
  5. A car bomb in Syria killed as many as 60 and left dozens of others wounded. Local reports say Islamic State militants are behind the attack. (CNN)
  6. Google is suing Uber, accusing a former executive of stealing a trove of trade secrets related to its self-driving car technology and then taking the information to his new employer. The lawsuit alleges that Uber benefited to the tune of $500 million or more as a result – allegations that the ride-hailing company said it is taking “very seriously.” (Brian Fung)
  7. A Philippine senator known for her outspoken criticism of President Duterte and his deadly anti-drug campaign was arrested on charges of taking bribes from drug traffickers. Leila de Lima has fiercely denied the charges, characterizing them as political persecution and vowing that “the truth will come out at the right time.” Party officials say they fear for her life. (New York Times)
  8. The Israeli government refused to allow n U.S investigator from Human Rights Watch to enter the country, saying the group is “systematically anti-Israel.” (William Booth)
  9. An American-made doll with curly blond hair, kicky Converse sneakers, and Siri-style functionality that allows it to answer questions from your toddler may SEEM like the perfect present – that is, until its bright blue eyes begin spying on your family. According to German officials, “Cayla” is a prime target for hackers, who can use the doll’s new technology to spy and collect private information. The threat is scary enough that the country has advised parents to “immediately” toss the doll and destroy its internal microphone. (Amanda Erickson)
  10. Virtual-reality goggles are wreaking havoc. Early adopters of the technology have raved about the new technology, using the immersive devices to help escape nerve-inducing or boring situations. But they are breaking TVs, spilling coffee, and screaming, mid-flight, as they battle a made-up world. (WSJ A-hed)
  11. A prominent gamer who was live-streaming his attempt at a 24-hour “marathon gaming session” to raise money for the Make-a-Wish foundation died just two hours before it was slated to end. His death has shaken the online community and raised concerns about the health risks of playing video games. (Ben Guarino)
  12. A pastor who took his 11-year-old daughter to Trump’s campaign-style rally in Florida last weekend did not enjoy the experience at least, according to a Facebook post in which he claimed that “demonic activity was palpable” at the event. “I felt like people were here to worship an ideology along with the man who was leading it,” he wrote, saying the experience sent “shivers down his spine.” (Lindsey Bever)
  13. The owner of a Maryland tattoo parlor is covering up racist and gang-related tattoos for free – offering a lengthy and oftentimes expensive procedure at zero cost and “with no questions asked.” “Sometimes people make bad choices, and sometimes people change,” the owner said in a Facebook post. “We believe that there is enough hate in this world and we want to make a difference.” (Justin Wm. Moyer)
  14. Bumblebees can learn how to push a ball to the center of a platform in order to retrieve a sugary treat – a learned behavior that is helping scientists understand the complex workings of insect brains. (New York Times)

THE TRUMP TAKEOVER:

— Sean Spicer hinted that Trump’s DOJ will soon crack down on the use of recreational marijuana, telling reporters that he expects states to be subject to “greater enforcement” of federal laws against marijuana use. From John Wagner and Matt Zapotosky: “Spicer … said that President Trump sees ‘a big difference’ between use of marijuana for medical purposes and for recreational purposes. ‘The president understands the pain and suffering that many people go through who are facing, especially terminal diseases, and the comfort that some of these drugs, including medical marijuana, can bring to them,’ he told reporters. »

— The Justice Department will also once again use private prisons, reversing an Obama-era directive to shutter the facilities after they were deemed less safe and less effective than their government-run counterparts. (Matt Zapotosky)

— Attorneys for a transgender teen who sued his school board for barring him from the boys’ bathroom said they plan to continue to press his case before the Supreme Court, despite the Trump administration’s decision to withdraw federal guidelines that had buoyed his lawsuit. From Sandhya Somashekhar and Robert Barnes: « The guidelines had instructed schools to let students use the restroom that matched their gender identity, regardless of their anatomy. Now that they have been rescinded, it is even more important that the high court weigh in to eliminate confusion and ensure that children are protected, lawyers for 17-year-old Gavin Grimm said. The Supreme Court late Thursday afternoon asked attorneys for both sides to submit letters by next Wednesday addressing where the case should go from here. The decision of the U.S. Court of Appeals for the 4th Circuit that favored Grimm was based primarily on the Obama administration’s guidance that was rescinded. »

— Jared Kushner and Ivanka Trump pushed to remove words critical of a global climate deal from an executive order that Trump is planning to sign soon. The Wall Street Journal’s Amy Harder and Peter Nicholas report: “Mr. Trump is expected to sign within days at least two executive orders that will begin the process of trying to dismantle former President Barack Obama’s climate and environmental regulations. The executive order, which targets Mr. Obama’s broad climate agenda, now includes no mention of the climate deal, which nearly 200 nations struck in Paris in 2015, in large part due to a strong push by the Mr. Obama’s administration. One White House official said both Mr. Kushner and Ms. Trump have been considered a moderating influence on the White House’s position on climate change and environmental issues. The move is the latest sign of influence Mr. Trump’s daughter and Mr. Kushner have in a White House that has seen internal divisions on a variety of issues, including foreign policy.”

— Nepotism watch: Eric Trump’s brother-in-law Kyle Yunaska has landed a job on the “beachhead” team of temporary political appointees at the Energy Department – tasked with helping prepare the Trump administration’s overhaul of energy policy, Axios reports. His work at the department involves the Office of Energy Policy and Systems Analysis. 

— A group of top law professors filed a professional misconduct complaint against Kellyanne Conway, who was admitted to the D.C. Bar in 1995, saying she should be sanctioned for violating government ethics rules and “conduct involving dishonesty, fraud, deceit or misrepresentation.” “We do not file this complaint lightly,” the professors said in their filing. “We believe that, at one time, Ms. Conway, understood her ethical responsibilities as a lawyer and abided by them. But she is currently acting in a way that brings shame upon the legal profession.” Signatories include professors at top law schools around the country, including Georgetown University Law Center, Yale Law School, Fordham University and Duke University. (Sari Horwitz)

THE DNC CHOOSES A NEW CHAIR TOMORROW:

— Tom Perez got a big break Thursday when third-place contender Jaime Harrison dropped out and threw his weight behind the former Labor Secretary. “Harrison’s exit leaves the DNC field without any current or former state party chairs: New Hampshire party chairman Ray Buckley quit the race Saturday and endorsed Rep. Keith Ellison of Minnesota,” Dave Weigel writes. “The campaigns of Ellison and Perez each claim to be close to victory; Perez’s campaign believes that it might be just a few votes away. But Harrison’s failure to reach liftoff demonstrated the difference between the race as seen by DNC members and the race as sometimes seen by outside activists.”

IMMIGRATION:

— In Canada, stories of migrants hauling children and suitcases across frozen fields and snow-covered ditches have become headline news – but concern is starting to grow over how many more migrants the country can accommodate. Alan Freeman reports: “The asylum seekers, who are fleeing [Trump’s] travel and refugee bans as well as stepped-up arrests of undocumented immigrants, have received warm welcomes. But opposition politicians are criticizing the government of Justin Trudeau for being too harsh or too lax in its approach. In a recent survey from the [Vancouver-based] Angus Reid Institute … most Canadians were supportive of the government’s decision to maintain its target of accepting 40,000 refugees in 2017. But 25 percent wanted to see Ottawa enact a travel ban similar to the Trump order. And with so many migrants willing to traipse through the ice and snow to reach Canada, there are concerns that numbers could soar with the advent of spring. Angus Reid CEO Shachi Kurl wondered, “Will we be facing down our own mini-Greece or mini-Italy moment? What are we going to see when the snow melts?”

— Trump touted his immigration policies in a White House meeting with manufacturing CEOs on Thursday, celebrating what he billed as a “MILITARY OPERATION » to round up and deport undocumented immigrants who committed crimes or violent acts. Philip Rucker reports: “Trump brought up immigration enforcement as he discussed the trip [Rex Tillerson and John Kelly] are taking to Mexico this week. Trump said he told Tillerson, ‘That’s going to be a tough trip, because we have to be treated fairly by Mexico.’ Trump then praised Kelly for the work his department is doing to secure the border with Mexico and deport illegal immigrants. ‘It’s a military operation,’ Trump said, attributing gang violence and illegal drug trade to undocumented immigrants. Trump’s reference to a military operation could raise eyebrows among immigrant rights advocates and even within the [DHS]. … Federal immigration policy is enforced by several divisions inside DHS, including Customs and Border Protection and ICE, and the military has no role.” Spicer later tried to walk back the president’s comment.

— Passengers deplaning a domestic flight at JFK airport were greeted by U.S. law enforcement officials, who requested to see passenger identification as they searched for an undocumented immigrant with a deportation order. It is unclear whether the search is related to new White House efforts to ramp up deportation efforts for undocumented immigrants. (Wesley Lowery)

— In Los Angeles, an underground network is readying homes to hide undocumented immigrants from ICE officials. CNN reports: “A hammer pounds away in the living room of a middle class home. A sanding machine smoothes the grain of the wood floor … But this home Pastor Ada Valiente is showing off … is no ordinary home. The families staying here would be undocumented immigrants, fearing an ICE raid and possible deportation. The purchase of this home is part of a network formed by Los Angeles religious leaders across faiths in the wake of Donald Trump’s election … [with the goal of offering] another sanctuary beyond religious buildings or schools, ones that require federal authorities to obtain warrants before entering the homes. [Rev. Zach] Hoover estimates the underground network could hide 100 undocumented people today. Soon, he believes, they could hide thousands. The strong current carrying the Rapid Response Team is the divergence of federal laws and the moral teachings of their religions.”

One Jewish man shows off the spare bedroom he’s prepared, picturing the undocumented family he may host someday – as well as the U.S. authorities who could come knocking. « I definitely won’t let them in. That’s our legal right, » he told CNN. « If they have a warrant, then they can come in. I can imagine that could be scary, but I feel the consequences of being passive in this moment is a little scary. »

GOP GOING WOBBLY ON OBAMACARE?

— Former House Speaker John Boehner said Republicans will not be successful in their efforts to “repeal and replace” Obamacare, predicting at a Thursday conference in Orlando that lawmakers will instead just make some fixes to the law. “They’ll fix Obamacare, and I shouldn’t have called it repeal and replace because that’s not what’s going to happen. They’re basically going to fix the flaws and put a more conservative box around it,” Boehner said, noting that he “started laughing” when he heard of their lightning-fast plans to draft an alternative to the law. His frank comments come as Republicans struggle to reach a consensus on a law to replace Obama’s signature health care act. (Politico)

— At crowded town halls across the country this week, Republican lawmakers sought to distance themselves from Trump’s agenda. David Weigel reports: “This week’s congressional town halls have repeatedly found Republicans hedging their support for the new president’s agenda — and in many cases contradicting their past statements. Hostile questions put them on record criticizing some of the fights Trump has picked or pledging to protect policies such as the more popular elements of Obamacare. And voters got it all on tape, promising to keep hounding their lawmakers if they falter. [Meanwhile], a number of Republicans have refused to hold town halls — and courted ridicule. In California, Colorado, Florida, North Carolina, Ohio and Pennsylvania, local Indivisible groups held ’empty-chair town halls’ where activists could meet — and note the absence of their legislators. In Pennsylvania, activists propped up an empty suit to symbolize Sen. Patrick J. Toomey; in other states, following the guide, they posted dummy ‘Have You Seen Me?’ ads. In New York, they derided Rep. Elise Stefanik for canceling town halls just a week after publishing a report … urging more members of Congress to hold them.”

— In his CPAC speech last night, Pence defended the Trump administration’s plans to repeal and replace the law, calling Obamacare a “nightmare” and promising “an orderly transition” to a new health-care system. “America’s Obamacare nightmare is about to end,” the V.P. said. “Despite the best efforts of liberal activists around the country, the American people know better. Obamacare has failed, and Obamacare must go.” Pence added that he and President Trump are committed to giving every American “access to quality, affordable health insurance,” and want to replace the current system with one that allows people to purchase health coverage across state lines as they would insurance for their automobiles. (Philip Rucker)

— Support for the Affordable Care Act has spiked to a record high: A Pew Research Center survey finds that 54 percent of Americans now approve of Obamacare, while 43 disapprove. But even among those who disapprove of the law, more said they would rather see it modified than scrapped completely: Just 17 percent advocated for a full repeal, while one-in-four adults said they’d prefer certain aspects of the law to be changed.

 Bloomberg reports that GOP lawmakers expect their Obamacare replacement plan to cover fewer Americans – which would likely increase blowback from the public.

— “Cancer patients, survivors fear GOP efforts to dismantle the Affordable Care Act,” by Laurie McGinley: « As the battle over the law escalates, cancer patients and survivors are among the most vocal of groups raising alarms about the GOP’s repeal effort. They are calling congressional offices and showing up at their representatives’ town hall meetings with angst-filled stories about a pre-ACA world in which they couldn’t get individual health plans because of their medical histories. Lawmakers seem to be hearing the message … and they are reiterating promises to protect people with health problems in any replacement legislation. So far, though, Republicans have yet to identify a plan that would do that …The fate of patient protections in the fight over the health-care law looms especially large for the cancer community because of the disease’s prevalence and the enormous cost of treatment. ‘People are scared out of their minds,’ said 34-year-old [breast cancer survivor] Erin Price Schabert … Indeed, many people described a kind of existential dread that matches their fear of cancer.”

THERE IS A BEAR IN THE WOODS:

— The cover story in next week’s New Yorker is a must read — “Trump, Putin, and the new Cold War,” by Evan Osnos, David Remnick, and Joshua Yaffa: “Although the evidence for Russia’s interference appears convincing, it is too easy to allow such an account to become the master narrative of Trump’s ascent—a way to explain the presence of a man who is so alien and discomforting to so much of the population by rendering him in some way foreign. In truth, he is a phenomenon of America’s own making. The working theory among intelligence officials involved in the case is that the Russian approach—including hacking, propaganda, and contacts with Trump associates—was an improvisation rather than a long-standing plan. The official said, “After the election, there were a lot of Embassy communications”—to Moscow—‘saying, stunned, ‘What we do now?’’ ‘To me, the question might finally come down to this,’ Celeste Wallander, President Obama’s senior adviser on Russia, said. ‘Will Putin expose the failings of American democracy or will he inadvertently expose the strength of American democracy?’”

— “One of the most startling allegations in a January report by U.S. intelligence agencies about Russian hacking was this sentence: ‘Russia has sought to influence elections across Europe,’” adds Post columnist David Ignatius. “This warning of a campaign far broader than the United States got little attention in America. We may be missing the forest for the trees in the Russia story: The Kremlin’s attempt to meddle in the 2016 U.S. presidential election is part of a much bigger tale of Russian covert action — in which Donald Trump’s campaign was perhaps a tool, witting or unwitting. This secret manipulation, if unchecked, could pose an ‘existential threat’ to Western democracy, argues Gérard Araud, France’s ambassador to Washington. Russian Foreign Minister Sergey Lavrov said last weekend in Munich that the world is entering the ‘post-West’ era. Unless the United States stands solidly with its allies, Lavrov’s claim may prove accurate. So pay attention: The hacking issue isn’t a ‘ruse,’ as Trump claimed last week. This is how the Russians try to subvert politics — boldly, secretly and often corruptly. They’re good at it. If the United States and its allies don’t resist, a post-West era may indeed be next.”

THE RESISTANCE:

— “Russia is making an early debut on the 2018 campaign trail as a Democratic group targets two Senate Republicans up for reelection for their stance on investigating [Trump’s] alleged ties to the Kremlin, » Karoun Demirjian reports: “American Bridge — a super PAC promoting Democrats — this week will release a series of advertisements targeting GOP Sens. Dean Heller of Nevada and Jeff Flake of Arizona. The ads blast the Republicans for failing to endorse calls for an independent commission to investigate what intelligence officials say are links between Russia and the Trump team. The ads accuse Heller and Flake of ‘turning a blind eye’ to ‘how deep [Trump’s] dangerous ties to Russia go,’ and encourage viewers to ‘tell him to put country ahead of politics and demand an independent investigation …’ While it’s unclear how much money will be invested in the ads, they do preview an early line of attack by Democrats against Republicans.

— New York Times columnist Charles Blow argues in a scathing column that Trump has killed compassionate conservatism and waged a culture war “in which truth is the weapon, righteousness the flag and passion the fuel”: “Trump is rushing headlong into Muslim bans and mass deportations, wall building and Obamacare dismantling. Indeed, it feels like the campaign promises Trump is keeping have to do with cruelty and those he’s flip-flopping on have to do with character. This is why I have no patience for liberal talk of reaching out to Trump voters. There is no more a compromise point with those who accept, promote and defend bigotry, misogyny and xenophobia than there is a designation of ‘almost pregnant.’ Trump is a cancer on this country and resistance is the remedy. The Trump phenomenon is devoid of compassion, and we must be closed to compromise. … Fight, fight, fight. And when you are finished, fight some more. Victory is the only acceptable outcome when freedom, equality and inclusion are at stake.”

SOCIAL MEDIA SPEED READ:

The news that the White House tried to get the FBI to dismiss reports of Trump’s ties to Russia drew condemnation from both sides of the aisle:

Trump tweeted about the violence in Chicago:

Ex-Rep. Gabby Giffords (D-Ariz) had this to say about Rep. Louie Gohmert (R-Texas) refusing to a hold a town hall for fear of violence:

GOP Rep. Marsha Blackburn (Tenn.) met with some different constituents:

Tom Cotton praised local officials for keeping order at his town hall Wednesday night:

A lot of people have been making this observation about Pence:

The House GOP Conference Leader said this about white nationalists in Spokane:

One memorable remark about the Trump decision to roll back protections for LGBT students at public schools:

Caitlin Jenner had a message for Trump on the issue:

More celeb reaction:

Some reaction to Trump’s comment that the new DHS immigration order is part of a « military operation »:

Maine Sen. Susan Collins (R) tweeted this picture:

Ann Coulter had this to say about the « Dreamers »:

One conservative response:

Lawmakers shone a light on the « End it » movement’s fight against slavery:

« Scandal » celebrated a birthday:

Finally, a warning from the TSA:

GOOD READS FROM ELSEWHERE:

— The Atlantic, “The Bow-Tied Bard of Populism,” by McKay Coppins: “Tucker Carlson’s true talent is not for political philosophizing, it’s for televised partisan combat. His go-to weapons—the smirky sarcasm, the barbed comebacks, the vicious politeness—seem uniquely designed to drive his sparring partners nuts, frequently making for terrific television. Indeed, if cable news is ultimately theater, Carlson’s nightly performance is at once provocative, maddening, cringe-inducing, and compulsively watchable. When Carlson first joined primetime last year, he assigned his show a mission statement: ‘The sworn enemy of lying, pomposity, smugness, and groupthink.’ To his critics, the slogan is crazy-making for the brazen hypocrisy they believe it displays. But the potency of the host’s performance is not rooted in personal purity—it’s in his ability to capture the sentiment of a rapidly mutating conservative movement. And while he may have spent his life happily living among them, he’s clearly demonstrated he has no qualms about taking them on.”

— Trump’s Israel ambassador nominee David Friedman delivered a “lengthy” speech on the eve of the 2016 election in which he bragged of removing two-state solution from the GOP platform. From CNN’s Andrew Kaczynski: “In the speech delivered in his hometown of Woodmere, NY … Friedman boasted of removing references of the two-state solution and occupation of the West Bank from the Republican Party platform, called the Jewish group J-Street ‘a dangerous organization,’ and said the Anti-Defamation League had ‘lost all credibility.’ He said it would be ‘ludicrous’ to pressure Israel to make peace to create ‘another Arab dysfunctional state.’ Friedman also falsely asserted that Hillary Clinton aide Huma Abedin has ties to the Muslim Brotherhood, a far-right conspiracy theory that has been debunked by several fact-checking organizations.”

— Politico Magazine, “Rex Tillerson Is Already Underwater,” by Aaron David Miller and Richard Sokolsky: “[Rex Tillerson] is winging his way to Mexico today carrying a load of troubles in his bag: His boss is in a long rhetorical war with our nearest neighbor; our next major trade deal appears to have blown up; and, from Mexico’s perspective, America’s new immigration policy appears to be dumping migrants back into Mexico without its consent. And perhaps the biggest challenge for a secretary of state: Nobody knows whether he really speaks for his boss. At ExxonMobil, he presided over operations in most of the world’s countries—a company so large it had, it was often noted, its own foreign policy. He offered the prospect of a strong, pragmatic counterweight to a president inexperienced in foreign policy with a highly politicized core of advisers. But that’s not how it has turned out so far. Trump’s operating style, which breaks diplomatic icons and conventional rules, would pose serious obstacles even for a seasoned diplomat. For a Washington neophyte, they’re turning out to be hobbling.”

— Politico, « Trump’s ‘big fat bubble’ trouble in the stock market, » by Ben White and Mary Lee: « Seen from Wall Street, the Trump presidency is going perfectly. Travel ban troubles? Whatever. Russian revelations? Meh. Staffing woes? Who cares. Stocks continue to shrug it all off and rocket to new highs on the promise of big tax cuts, infrastructure spending and mass deregulation. But analysts now caution that Trumphoria in the stock market could soon crash into a harsh Washington reality. Before even getting to tax reform – where there is little agreement on the way forward – Republicans have to figure out how to repeal and replace Obamacare, win confirmation for a Supreme Court justice and deal with Democrats eager to slam the brakes on anything and everything President Donald Trump tries to do. The result could be that a frothy stock market Trump derided as a ‘big fat bubble’ before the election – but now takes credit for – suddenly plummets back to Earth. »

— Wall Street Journal, “‘You Have to Stop,’ Renaissance Executive Tells Boss About Trump Support,” by Gregory Zuckerman: “David Magerman says he was in his home office in suburban Philadelphia earlier this month when the phone rang. His boss, hedge-fund billionaire Robert Mercer, was on the line. ‘I hear you’re going around saying I’m a white supremacist,’ Mr. Mercer said. ‘That’s ridiculous.’ ‘Those weren’t my exact words,’ Mr. Magerman said he told Mr. Mercer, stammering and then explaining his concerns … A presidential campaign that divided much of the country also has created tensions within companies. [Now], some senior employees, accustomed to settling grievances behind closed doors, are rebelling in unusually public ways, the polarization playing out for the world to see. … ‘His views show contempt for the social safety net that he doesn’t need, but many Americans do,’ [Magerman said during an interview] … ‘Now he’s using the money I helped him make to implement his worldview’ by supporting Mr. Trump and encouraging that ‘government be shrunk down to the size of a pinhead.’”

— New York Times Magazine, “The future of not working,” by Annie Lowrey: “Silicon Valley has recently become obsessed with basic income for reasons simultaneously generous and self-interested, as a palliative for the societal turbulence its inventions might unleash. Many technologists believe we are living at the precipice of an artificial-intelligence revolution that could vault humanity into a postwork future. In the past few years, artificially intelligent systems have become proficient at a startling number of tasks, from reading cancer scans to piloting a car to summarizing a sports game to translating prose. Any job that can be broken down into discrete, repeatable tasks … could be automated out of existence. In this vision of the future, our economy could turn into a funhouse-mirror version of itself: extreme income and wealth inequality, rising poverty, mass unemployment, a shrinking prime-age labor force. It would be more George Saunders than George Jetson. But what does this all have to do with a small village in Kenya?”

— New York Times, “What’s left of communism,” by David Priestland: “A hundred years after the Russian Revolution, can a phoenix rise from the ash heap of history?”

HOT ON THE LEFT:

“Caitlyn Jenner Says Trump’s Blow To Transgender Rights Is A ‘Disaster,’” from HuffPost: “Caitlyn Jenner broke her silence on President Donald Trump’s decision to reverse federal guidance on protections for transgender students against discrimination, calling the move a ‘disaster.’  Jenner, the Olympic gold medalist, tweeted a video Thursday evening in which she directly called out Trump and his team for rescinding the guidance issued by the Obama administration last year in which public schools were instructed to allow students to use the bathroom that matched their gender identity. The guidance was not legally binding. ‘From one Republican to another, this is a disaster,’ she said. “And you can still fix it. You made a promise to protect the LGBTQ community. Call me.”  She offered words of encouragement to young transgender people and touted the case of Gavin Grimm … ‘Mr. President, we’ll see you in court,’ Jenner said, referencing Grimm’s case.”

 

HOT ON THE RIGHT:

“UMich Students Want No-Whites Space AND $10 Million Multicultural Center,” from the Daily Caller: “While the University of Michigan builds a $10 million multicultural center, a student group is demanding a space for black students only so that these students can do social justice work. The group, Students4Justice, issued demands for the no-whites space to the university earlier this month, as reported by The Michigan Review. Meanwhile, UMich is still in the process of building a $10 million multicultural center to replace an old multicultural center on the periphery of campus. We want a space solely dedicated to community organizing and social justice work specifically for people of color » … Students4Justice has issued a petition in which the members state their outrage over UMich President Mark Schlissel’s disregarding of their demands.”

 

DAYBOOK:

At the White House: Trump will deliver remarks at CPAC. Following that, he will return to the White House to tape his weekly address, sign an executive order, and meet with Ohio Gov. John Kasich. Later in the afternoon, he will meet with President Pedro Pablo Kuczynski of Peru.

Pence is hosting the Governors Luncheon at the Vice President’s Residence this afternoon. Afterwards, he will travel to Las Vegas to deliver remarks at the Republican Jewish Coalition Annual Shabbat Dinner.

 

NEWS YOU CAN USE IF YOU LIVE IN D.C.:

— Another day to dress for spring warmth – yay! The Capital Weather Gang forecasts: “More sunshine than clouds should help us burn off any morning fog and catapult us toward the mid-to-upper 70s by afternoon. This may challenge our daily record high temperatures, but we aren’t certain whether any or all airport records (78 at DCA; 79 at Dulles and BWI) will be broken.” TGIF.

— Longtime law enforcement veteran Peter Newsham was announced as new police chief in D.C., staying onboard after serving as interim chief for Cathy Lanier. (Peter Hermann and Ann E. Marimow)

VIDEOS OF THE DAY:

Seth Myers takes a closer look at the GOP town hall protests and Trump’s golf habit:

Stephen Colbert wants everyone to know that bathroom signs have a message for Trump:

Chuck Schumer appeared on « The View »:

Video Increasingly Important for Brands in the Mobile Space

Two new reports shed light on the growing importance of video in the mobile space.

Looking at Q4 2016 data, Positive Mobile found that mobile video ads now account for 17% of the spend, which is up 5% from earlier in 2016.

The report, highlighted in full this week by BizReport, discovered the top categories for mobile video are CPG, with a 35% share, retail with a 17% share, and Telecom with a 10% share.

Furthermore, Sahi Stein, CEO founder of Positive Mobile commented, “From local car dealer and retail ads to ads for congressional candidates leading up to Election Day, we’ve seen exponential growth in location-based mobile video ads.”

Meanwhile, a Cisco’s Visual Networking Index Global Mobile Data Trends report predicted mobile data traffic is expected to account for 20% of IP traffic and that 12 billion mobile devices will be in service by 2021.

Video is expected to have the highest growth, representing a predicted 76% of all mobile traffic by 2021.

Vice President of Service Provider Marketing at Cisco, Doug Webster, remarked “As a result, broader and more extensive architectural transformations involving programmability and automation will also be needed to support the capabilities 5G enables, and to address not just today’s demands but also the extensive possibilities on the horizon.”

5 Secrets for Manufacturers to Quickly Boost Inquiries from Blitz Media Design Offers Innovative Marketing Strategies

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February 24, 2017 —

DAYTON, OHIO – 2/23/2017 — Blitz Media Design announced publication of their new « 5 Secrets for Manufacturers to Quickly Boost Inquiries » video presentation and corresponding white paper. Both are offered as a free download for manufacturers and industrial firms interested in getting more inquiries, OEM customers or blanket orders.

Blitz Media Design offers a unique perspective into digital marketing for manufacturers. The company’s principals have a combined 30 years in manufacturing, and used these techniques to increase their own sales. This led to the sale of the manufacturing company, and a new career helping other industrial clients.

In the video, Scott de Fasselle asks, ?What would even one new OEM customer or blanket order mean for your business? The presentation offers specific recommendations to help attract new customers.

The video and white paper are free of industry-jargon, and offers five specific actions manufacturers can use to help their marketing. It addresses the common mistakes many make, and how to create an effective marketing message that will help generate more inquiries and sales.

About Blitz Media Design
Started as Web Refinements in 1999, the Ohio design firm specializes in digital marketing for manufacturers and industrial firms. Servicing clientele globally, the company’s « Designing for Results » approach is how it delivers relevant, practical website and marketing strategies.

Blitz Media Design services include services include:

  • Digital Marketing Services, including targeted outbound marketing, lead generation, social media, direct mail, and e-newsletters.
  •  Web Development, including responsive website design, hosting, and search engine optimization.
  • Graphic Design, including logos, print design, multimedia presentations, and trade show displays.
  • Product photography, image restoration, and retouch.

For further information, please visit http://www.blitzmediadesign.com or call 937-985-1510.

Media Contact
Company Name: Blitz Media Design
Contact Person: Craig de Fasselle
Email: info@blitzmediadesign.com
Phone: 937-550-9950
Country: United States
Website: www.blitzmediadesign.com


4 Secrets to Social Video Success

The power of social video marketing is increasingly touted as the fastest way for brands to build engagement with customers and prospects. In a recent survey, 80 percent of content marketers said videos published on Facebook, Instagram and Twitter have directly impacted their business.

This figure confirms the kind of effect I see every day when my company, Social Motion Media, creates videos for our clients. To give just one example: After we started producing video content for kitchenware brand Cleanblend, its Instagram followers increased by 450 percent.

An even more interesting statistic from that same survey is the downside to not producing video content at all: “One in four consumers lose interest in a company if it doesn’t use video.” This risk factor wasn’t something I had ever considered and it highlights the urgent need for all brands to get in the video game.

It’s one thing to produce a video but quite another to create one that will engage, delight and persuade your audience. Having good ideas is key, but there are four other important factors you should consider if you want to reap the benefits of social video.

Focus on engagement

When you’re creating videos to be published on social media, your primary goal should be engagement. You’re either appealing to people who are still in the early stages of your brand’s sales funnel or those who are already part of your community. This means fun, informative and engaging content that will drive desire to become a customer or engender brand loyalty in existing customers. Videos that support conversion efforts—e.g., instructional guides or product demos—usually work better on your website or YouTube channel.

Keep it short

At SOMO, our sweet spot when it comes to length is five to 30 seconds. This is partly to do with the idea that online viewers have short attention spans. Anything longer than one minute and the viewer is unlikely to finish watching, therefore missing your climactic call-to-action.

However, our principal reason for keeping videos short is the rewatch factor. Someone viewing your content repeatedly is a fast track to brand loyalty, and that’s more likely to happen if the video is highly engaging and snackably short.

Do it often

That spectacular 450 percent boost in Instagram followers we achieved for Cleanblend didn’t happen overnight. It was a cumulative increase that resulted from posting new video content consistently, and our most recent post helped the company reach a milestone of 10,000 followers.

I believe this happens because when faced with a near-infinite choice of videos to watch, people stack the odds of viewing something good in their favor by prioritizing content from a brand they know delivers engaging experiences. The more consistently you do this, the more loyal your followers.

Collaborate for success

When you’re aiming for a consistent cadence, it’s tempting to keep input from managers or clients to a minimum. But their feedback is critical to ensuring that each video engages the target audience, so you need a review process that isn’t a time-drain for either party and helps eliminate costly miscommunications.

At SOMO, we use creative collaboration service Hightail, which allows clients to stream and preview our latest cut online and leave time-stamped comments on precise locations in the video. This helped cut turnaround times by 20 percent and keep our clients fully engaged with every video we produce.

When 60 percent of content marketers plan to increase spend on social video over the coming 12 months, you’ll need to work harder to harness the power of video for your brand. By focusing on engagement, keeping it short, publishing consistently and collaborating closely with your clients, you’ll ensure that your social video marketing stands out from the crowd.

Mark Glover Masterson is an award-winning filmmaker and creative partner at Social Motion Media.

Image courtesy of PeopleImages/iStock.

What Facebook’s New Video Updates Mean for Real Estate Marketing

Facebook just upped their video sharing game, and it’s sunshine and roses for real estate marketing.

Earlier this year, Facebook released a slew of improvements to the platform, many of which directly impact the video sector. With the new updates, you can expect better client targeting, clearer analytics, and more ways to share your content. And real estate professionals everywhere are seeing green.

Get ready to empower your video marketing strategy like never before:

A Detailed Look at Facebook’s New Video Features

Facebook has long outgrown its days of a peer-fueled networking site. Having found popularity as both a business and consumer outpost, the social media giant continues to develop and enhance its features with both camps in mind. Take a closer look at what the platform’s most recent updates can mean for your video marketing strategy:

Facebook’s algorithm got a face lift.

Facebook continues to make waves in providing users with content that matters to them with their newest algorithm update. Included in this latest revision are the goal to better identify and authenticate content, and make predictions and rankings in real time to provide more relevant posts.

Facebook cares about cutting down on the spam that has encroached on the platform, but does not want to largely affect how your content is already being distributed. So your live open houses, drone footage, or client success stories will still permeate the news feed, but hopefully to a more targeted audience.

Say hello to the video-only news feed.

Video continues to surge through Facebook news feed everywhere, so much so that mobile users can now toggle to a videos-only news feed.

In this exclusive feed, Facebook displays suggested videos based on the what the user has Liked in the past and what Facebook thinks will boost relevance to each individual. Videos will still show in the main feed, but having a completely separate feed shows two clear advantages:

  1. Users must purposefully visit the feed, which means they probably already have an interest in videos. They are actively searching and willing to watch video content, which could potentially boost your chances of viewership and engagement.
  2. Your videos are no longer engulfed in status updates, family vacation photos, and political drama. The video feed helps give the user some breathing room from the typical clutter and potentially heightens your visibility.

This feed has been a long time coming, and as video popularity continues to soar, so will the way the user can view and interact.

Dress up a boring ad with a GIF.

Now you can add a GIF (Graphics Interchange Format), or short animated clip of images or video instead of a single image or long video to your boosted post.

The strongest selling point about a GIF is its short-but-sweet factor. It offers enough motion to get attention but doesn’t force the user into a lengthy viewing. As a realtor, your visual-rich industry offers plenty of opportunities to create unique GIFs, like a brief slideshow of featured properties. Or to save time, visit a site like GIPHY, where all the hard work is already done.

Gain additional insight into your video marketing efforts.

In addition to Facebook’s former suite of video analytics, the platform has rolled out a few new data tools that can help you make every millisecond count:

  • View the total number of minutes your video has been watched
  • See who is watching with sound on vs. sound off
  • Discover how many times the video was viewed up to 10 seconds

While these specific metrics may not fit into your current data needs, it does show that Facebook recognizes the prevalence and need for increased video analytics, which they more than likely will continue growing and developing.

If you haven’t yet pulled the trigger on using video to reach your audience, there’s never been a better time to start, especially since you won’t need an entire film crew to create your content. Facebook long ago estimated that video would one day rule the platform. And with users watching over 100 million hours of video on Facebook each day, that day may come sooner rather than later.

6 Steps to Creating the Perfect Marketing Video (Infographic)

Every company wants to create a viral video, but I’ve got some bad news for you. Even the best videos have no guarantee they’ll ever be as popular as the kid who got bit by Charlie, Dollar Shave Club or those gangster hamsters driving a Kia.

The good news? Just like in high school, popularity doesn’t always equal success. Luckily for you, successful videos do happen to have a couple things in common. To learn what those things are, check out the infographic below by Explainify. The advice is rooted in neuroscience, psychology and our personal experience working with hundreds of companies. With it, you’ll learn what your video should include so that you can drive maximum engagement and grow your business.

Who knows? Maybe there’s even a possibility of your video going viral.

The Psychology of the Perfect Marketing Video

Eric Hinson

Eric Hinson was tired of businesses missing the point and overcomplicating their story. In 2011, he founded Explainify to take complicated messages and make them simple through short videos. Today, Explainify is a market leader for explaine…

10 seconds or less: A primer on extra-short video marketing

Looping video app Vine may be gone as a standalone offering, but the super short video format it helped popularize is only picking up more traction with both big brands and social platforms.

Video messaging app Snapchat, for example, serves much of its advertising as quick Stories units lasting no more than 10 seconds and YouTube, a veteran of the social video space, launched a six-second « Bumper » format last year. 

Procter Gamble, the world’s largest advertiser, has similarly suggested that video shorter than the typical 30- or 60-second spots is becoming essential to its marketing strategy. “We’re […] increasingly using five-second to six-second formats that quickly convey the brand and the benefit, given the ad-skipping behavior that we know happens quite frequently,” the company’s Chief Brand Officer Marc Pritchard said in November, as reported by the Cincinnati Business Journal.

As consumer attention spans shrink — some research suggests they last eight seconds on average, shorter than that of a goldfish — marketers must figure out ways not only to attract eyeballs in a short period of time but also create a lasting impression thereafter.   

« Super short videos have disrupted the world of video marketing and will continue to play a pivotal role throughout 2017, » said Jaclyn Rose, digital marketing lead at G2 Crowd. « The 10-seconds-or-less video format has capitalized on today’s increasingly short attention spans.

« It’s the hook, the foot-in-the-door, the branding and awareness play that will turn video viewers into interested buyers, » she said. 

Video’s ‘elevator pitch’

Video is quickly becoming the dominant content type for digital marketers and its penetration is most apparent on mobile devices, especially among young demographic groups.

But while some platforms including Facebook and Snapchat have begun to focus on longer-form, premium video content offerings, short videos can serve as a sort of « elevator pitch » intended to interest an audience in continuing to learn about what a brand has to offer, according to Rose.

“On social media, we make ads work in literally two seconds to three seconds, recognizing that people are whipping through their news feeds, » Pritchard said in the Cincinnati Business Journal report. « We are optimizing medium mix by following consumer behavior to advertise based on when, where and how much time consumers spend engaging with ads on various media platforms.”

Speaking to Pritchard’s point, Snapchat users watch video ads for less than three seconds on average, according to recent estimates by the company. Being able to both engage and communicate a clear brand message in such a short period of time — that elevator’s only really going up one floor — amounts to an immense but not insurmountable challenge that can be bested with a smart approach to strategy, according to experts. 

Keep it off-the-cuff

One way to hook viewers quickly is to go for an off-the-cuff creative approach. Super-short video advertisements are at their best when they appear somewhat unpolished, according to Rose and Sarah Ware, CEO of influencer marketing platform Markerly

This tactic is reflected in Snapchat ads that appear in style and aesthetic to mimic a user story but slowly reveal themselves to have a branded component. 

“Improv works best in terms of producing content that is enjoyed and engaged with by the viewer, » said Ware. « It should include real people, have minimal scripting and be lighthearted in a way that makes someone smile or laugh. » 

For longer 10-second ads — the time ceiling usually assigned to this type of brand storytelling — there should be more of a premium put on production value. The more time users spend in an ad, the bigger chance any seams will show through.

A key point of difference would be influencer campaigns based around shorter video ads, where less heavily-edited creative is desirable, communicating a genuine feel as opposed to a studio-quality spot.

« Customers now demand transparency and authenticity — two major trends that these super short videos address, » said Rose. « In a way, the planning and production required of longer videos defeats the purpose of these shorter ones.

« Super short videos are intended to provide a real-time, on-the-fly, behind-the-scenes look, » she said. « You can’t fake authenticity and shouldn’t try. Plan the concept and have an idea of what you want the final product to look like, but don’t stage a video that’s meant to be improvised. »

Effective deployment 

While much of the discussion around extra-short video content marketing is centered on consumer-facing brands, it’s not necessarily limited to that space.

“I’ve seen B2B marketers use this video format to not only showcase their products and services, but also to promote their brand, » said Rose. « Product teasers, snippets of company culture, behind-the-scenes footage and employee takeovers are all examples of how marketers can and should be using this. »

Since short videos aren’t meant to be meticulously edited, the tone should be similarly raw and real or funny. This is particularly true for spots aimed at the under-30 audience that tends to dominate platforms like Snapchat and Instagram, which are especially well-suited to this type of brand storytelling.

As for how to deploy super short videos, Ware suggested running them back-to-back, especially for lifestyle brands.

« If you’re putting this together, you should have about five back-to-back videos for Snapchat and about three for Instagram, for a total viewership around one minute,” said Ware. 

« Snapchat automatically limits your video to 10 seconds, which allows you to easily create back-to-back videos. However, on Instagram choose to limit yourself, » she added. « It’s better to stop each video at 10 [to] 15 seconds for three back-to-back videos, for example, than to produce one 40-second video. »

White House Spokesman Predicts More Federal Action Against Marijuana

A demonstrator at a marijuana legalization rally in Washington, D.C., on Inauguration Day 2017.

Theo Wargo/Getty Images


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A demonstrator at a marijuana legalization rally in Washington, D.C., on Inauguration Day 2017.

Theo Wargo/Getty Images

The Justice Department may step up enforcement of federal marijuana laws in states that have voted to legalize its recreational use, according to White House press secretary Sean Spicer.

« I do believe think you’ll see greater enforcement of it, » Spicer said, during his daily press briefing. He added that the Department of Justice will be looking into the issue further.

Spicer’s comments offer an indication of how the Trump administration may approach the nation’s fast-growing cannabis industry. New Attorney General Jeff Sessions has been less direct when asked about marijuana, saying during his confirmation hearings that he would « review and evaluate » existing policies.

Roughly 1 in 5 Americans now live in a state where non-medical marijuana is legal for adults and that number may be growing. Lawmakers in Maryland have recently proposed bills allowing recreational use. Medical use of cannabis is allowed in 28 states and the District of Columbia.

Spicer differentiated between medical and recreational use of the plant, saying Trump « understands the pain and suffering that many people go through who are facing especially terminal diseases and the comfort that some of these drugs, including medical marijuana can bring them. »

Recreational marijuana, he said, is a « very, very different subject. »

The majority of Americans support marijuana legalization, according to a new poll by Quinnipiac University. It also found that 71 percent of voters believe the government should not enforce federal laws against marijuana in states that have legalized it.

« The vast majority of Americans agree that the federal government has no business interfering in state marijuana laws, » said Mason Tvert, the communications director for the Marijuana Policy Project, in a statement. « This administration is claiming that it values states’ rights, so we hope they will respect the rights of states to determine their own marijuana policies. »

From Glitter To Free Joints, Trump Protesters Plan To Get Their Message Out

There has been a growing uncertainty in the multi-billion dollar marijuana industry about how the Trump administration would approach enforcement of federal drug laws.

Regulated marijuana sales totaled $6.7 billion in 2016, according to Arcview Market Research, and it’s projected to grow to an estimated $20.2 billion by 2021. But marijuana is still illegal under federal law. The industry has been growing under the auspices of the so-called Cole Memo, put in place by the Obama administration in 2013. That memo said federal prosecutors would not intervene in state’s marijuana laws as long as cannabis didn’t cross state lines and the states followed a set of guidelines.

There’s been concern since the election that Trump could move to undo that memo. As a candidate, Trump said that recreational marijuana should be a state issue. Attorney General Sessions has said as early as last year that « good people don’t smoke pot. »

Washington state’s attorney general, Bob Ferguson, who led the lawsuit against Trump’s travel ban, has already said that he would oppose any moves by the administration to interfere with his state’s marijuana laws. In a letter to Sessions, he wrote: « My office will use every tool at our disposal to ensure that the federal government does not undermine Washington’s successful, unified system for regulation recreational and medical marijuana. »