Archives par mot-clé : video

The Oscars fumble: EW review

Before we talk about the shocker and the increasingly tedious amounts of unfunny shtick, before we rip into the egregious length and the mixed bag that was Jimmy Kimmel, let’s say, right away, that it’s a shame we have to talk about those things at all.

This year’s Academy Awards ceremony deserves to be remembered for its celebration of boldness, youth, and diversity through an array of worthy winners. Moonlight, a poetic, intimate story about a gay black man’s struggle for survival and identity, won Best Picture, and its writer-director, Barry Jenkins, 37, won an Oscar in the adapted screenplay category for his beautiful, breakthrough work. Emma Stone, 28, the star of La La Land, and Damien Chazelle, 32, who directed the offbeat, bittersweet musical love letter to Hollywood, took home Oscars. Fences’ Viola Davis, 51, and Moonlight’s Mahershala Ali, 43, won the supporting actor categories. The ceremony was also graced with some powerful and provocative moments to be cherished: Davis’ electrifying and raw acceptance speech; an appearance by Katherine Johnson, the black female NASA mathematician played by Taraji P. Henson in Hidden Figures; and outbreaks of eloquent political protest directed at President Donald Trump.

But holy crap, that ending! It was totally bonkers and all we’re talking about, and understandably so. We watched Faye Dunaway and Warren Beatty — Bonnie and Clyde, together again! — announce that La La Land had won Best Picture. We watched three of the film’s producers give acceptance speeches surrounded by their cast and crew. And then we watched them surrender their gold to the makers of Moonlight after revealing that Beatty and Dunaway were given the wrong card to read.

It was a heartbreaking fiasco. You felt embarrassed for Dunaway and Beatty, who clearly knew something was amiss when he opened the envelope but didn’t know how to proceed. You felt terrible for La La Land; the beat that haunts me the most was watching producer Fred Berger — who had been told seconds before that he wouldn’t be keeping the statue in his hand — give a thank you speech, anyway. (“We lost, by the way — but, you know,” he said at the finish.)

Kevin Winter/Getty Images

And you felt disappointed for Jenkins and his Moonlight team because their triumph was upstaged by all the confusion. But I wasn’t so bummed that I couldn’t enjoy the pitched reality show drama of it all. The whole damn mess made for gripping TV. After it played out, I watched it again with my viewing party (okay, just my kids) and found myself analyzing every detail of this blunder from every angle like a sportscaster breaking down a last-second, game-winning shot. (March Madness came a couple days early, I guess.) You can hear Beatty commenting to Dunaway about the bad info on the card. You can see producers Jordan Horowitz and Berger being informed of the mistake and then looking at each other in shock. Kudos to the broadcast’s director, Glenn Weiss, and camera operators for some great on-the-spot storytelling.

But the mix-up encapsulated in the extreme a show that kept getting in the way of itself, obscuring everything beautiful and important with miscalculations and errors. Producers Michael De Luca and Jennifer Todd decided to forgo the recent norm of comedic filmed intros, choosing instead to open with Justin Timberlake performing his nominated song “Can’t Stop the Feeling.” Sometimes Timberlake crooned along with the vocal track, sometimes he didn’t try, focusing instead on carefully hoofing his way down the aisles of the Dolby Theatre toward the stage. He coaxed the meticulously frocked, high-heeled crowd to their feet, but his attempt to ignite a pretty people prom dance party was met with resistance or sheepish effort; it was all very awkward and borderline Mariah Carey-on-New Year’s Eve disastrous.

Kimmel, who was very good at hosting the Emmys last year, was not very good here. He proved to be a case of diminishing returns as a long, long night wore on. His sharp and snarky opening monologue quickly stabilized the show after the shaky start with Timberlake. As usual, his jokes sought to take the piss out of celebrities, but it was most notable for throwing punches at President Trump. (“Remember last year, when it seemed like the Oscars were racist?”) Kimmel managed to blend both themes at once in an ironic tribute to Meryl Streep, which ended with a standing ovation from the crowd — a moment that, to me, seemed like a way of saluting her for speaking out on Trump, beginning with her stirring speech at the Golden Globes. Kimmel also made an appealing plea for empathy and peacemaking, though he then turned it into a joke by fake-reconciling with fake nemesis Matt Damon. It was sorta funny, but it also sorta undermined his point.

Kimmel kept up his Trump trolling throughout the night, with cracks about his immigration policies and reported imminent gutting of the National Endowment of the Arts. During one gag that was subverted by either technical difficulties or poor direction, he tried to tweet at our infamous tweeter-in-chief. The miscue was typical of most of the comedy that followed Kimmel’s monologue. He brought in a bus of allegedly unsuspecting tourists (they entered the auditorium snapping photos and rolling video with their phones; this was no surprise), a collision of normal Joes and Hollywood royalty that was subversive in concept in theory but dragged on and on and on, yielding the worst kind of cringe comedy. Denzel Washington got up and pretended to marry an engaged couple. It was sweet, but the actor didn’t seem to be all that into it.

Kimmel (and/or the producers) didn’t know when to stop and didn’t know when to bail on stuff that wasn’t working, a judgment fail that got more irritating at the show went long. They had to do the parachuting snack delivery thing three times? Seriously?! Oscar hosts often dial down their presence as the show progresses. But Kimmel remained an intrusive constant throughout, turning the Oscars into a bloated infomercial for his late night show. (It comes at a time when his rivals have been beating him for viewers and buzz.) The show incorporated trademark Kimmel bits like Mean Tweets, while the Trump baiting was an attempt to prove that he can be just as topical and political as Stephen Colbert, who has enjoyed a ratings and creative surge since the election. He pushed this whole fake feud thing with Damon to the max and beyond. Even when the gags were good, I resented it. One of the show’s most winning recurring features had actors like Charlize Theron, Seth Rogen, and Javier Bardem ruminating on movie performances that inspired them. Kimmel concluded this series of homages by spoofing it, making fun of Damon’s performance in We Bought a Zoo; I would have rather seen the show give that time to another actor and another sincere salute.

To be clear, Kimmel didn’t bomb. And give him huge props for handling the Best Picture fiasco with class, sensitivity to all parties, and much-needed humor. But if we see him again in this role, there should be less of him. The Oscars should never be about its host. It should be about triumphs like Moonlight, or luminous moments like the one Davis gave us (“I became an artist, and thank God I did because we are the only profession [that] celebrates what it means to live a life!”), or statements like the one from Iranian director Asghar Farhadi (made so eloquently, in absentia, via Anousheh Ansari, the first female space tourist). Those are the things we should remember and carry forward, not the follies of a show that fumbled at flattering the power of cinema and a city of stars. C+

Trump to propose 10 percent spike in defense spending, massive cuts to other agencies

President Trump will propose a federal budget that dramatically increases defense-related spending by $54 billion while cutting other federal agencies by the same amount, according to an administration official.

The proposal represents a massive increase in federal spending related to national security, while other priorities, especially foreign aid, will see significant reductions.

According to the White House, the defense budget will increase by 10 percent. But without providing any specifics, the administration said that most other discretionary spending programs will be slashed to pay for it. Officials singled out foreign aid, one of the smallest parts of the federal budget, saying it would see “large reductions” in spending.

It is the first indication of spending priorities by the new administration, with the president set to arrive on Capitol Hill on Tuesday night for a joint-session speech to Congress. But the full budget negotiations between Trump and Congress will not be complete for many months.

In a statement at the White House on Monday morning, Trump said that his budget would put “America first” by focusing on defense, law enforcement and veterans using money previously spent abroad.

“We are going to do more with less and make the government lean and accountable to the people,” Trump said. “We can do so much more with the money we spend.”

The White House did not specify how Trump’s budget would address mandatory spending or taxes, promising that those details would come later. The main drivers of government spending are entitlement programs such as Medicare and Social Security and Trump has promised not to touch those programs. The administration is also planning to slash taxes, which would probably further add to the debt.

Most federal agencies would see substantial reductions in their budgets, said the Office of Management and Budget administration official, who spoke on the condition of anonymity on a call with reporters to discuss the proposal.

The announcement marks the beginning of a process in which the OMB will coordinate with individual agencies to flesh out the plan.

Trump said that budget, which will be submitted to Congress next month, would propose “historic” increases in spending to bolster the country’s “depleted military,” and he said it would also support law enforcement in an effort to reduce crime.

Republicans in Congress expect that the details released this week will be the first elements of a broader budget that will be rolled out next month. The Trump administration is expected to release a pared-down “skinny budget” the week of March 13 and a fuller list of budget requests by the end of March or early April, according to multiple congressional Republican aides who spoke on the condition of anonymity to discuss a process that is just starting.

Individual agencies are expected to begin the customary process of sending budget requests for the upcoming fiscal year to the White House beginning midday on Monday, the aides said. The OMB — headed by former House lawmaker Mick Mulvaney (R-S.C.), who was a spending hawk in Congress — will then begin drafting an official request for fiscal 2018 and submit it to Congress in the coming weeks.

Congress typically does not agree with the White House budget in full, even when the president and congressional leaders represent the same party. Republican leaders have not yet said when they will release their budget blueprint for the fiscal year that starts on Oct. 1.

House Speaker Paul D. Ryan (R-Wis.) told members at a GOP retreat in Philadelphia in January that he expects to act by July on a 2018 budget proposal that will lay out major spending cuts and kick-start the process of rewriting the tax code.

Philip Rucker and Ana Swanson contributed to this report.

Influencer and Marketing Campaigns on Social Media: Which Platforms to Use and When

Whether you or your brand have been running campaigns on social media since the days of MySpace’s Top 8, or whether you’re new to the game, there’s some important self-inventory you need to take before you put a single marketing dollar toward social media.

As important as the quality of campaign content is, choosing the right social channel to run your influencer or other marketing campaign is even more critical. Posting the « right » content on the wrong social network is just as frustrating for the users who’ll see it as it is for the brand or company that posts it. Great content from influencers isn’t all that « great » if it seems out of place and leads to a negative reaction from a social network’s users.

Being smart about choosing a social network (or a few) for a campaign comes down to knowing your company or brand (and goals) and understanding the network (and what makes it unique).

Setting some measurable goals for your influencer marketing campaign is up to you, but here’s what we’ve learned in the 250+ campaigns we’ve run with brands and influencers on social networks.

Facebook

The biggest in the biz, Facebook has many native tools to provide you with campaign analytics. If you’re looking to track app installs or purchases, Facebook is the best channel. With a sophisticated newsfeed algorithm, Facebook is also a great choice if a brand wants to target its message to a highly specific demographic. Location, age, gender, language, interests, behaviors… if there’s a group at that Venn diagram intersection you’re trying to reach, Facebook can help.

Because Facebook owns Instagram, it’s hard to talk about one without the other. Running a concurrent campaign on Facebook and Instagram is helpful because you can quickly see which campaign posts are performing well organically on Instagram and then use Facebook’s previously mentioned targeting capabilities to boost its presence in users’ News Feeds.

Content that performs well on Instagram is likely to perform well on Facebook, and even more so if you give it the leg-up of putting a targeted boost (i.e., ad buy) behind it. In short, Instagram can be used as the test for what content to highlight on Facebook.

Pro tips

Keep promoted post copy short, and use visual content to draw users into your full message. A long caption may get cut off after a « Read more » fold, but an image/video is always visible.

Stay on-top of new native tools and use them early: Facebook’s algorithm tends to bump posts that use newly launched tools to the top of users’ timelines, such as when Facebook Live launched.

Instagram

If you’re looking for highly talented creatives posting quality content, look no further than Instagram. The goal with Instagram content is to be a « thumbstopper »—content so good it grabs users’ attention and halts their scrolling through their feed.

Instagram influencers have built a following based on the quality of their content, and they would bring that same drive to a brand’s campaign—delivering content their followers will appreciate while still communicating a brand message.

Beyond getting them to post for your campaign, activating Instagram influencers is a great way to build a bank of high-quality content that you can use across any number of youe own channels, from billboards to tweets.

Despite the addition of a Facebook-like, non-chronological algorithm in 2016, Instagram Influencers are still enjoying high organic engagement. Instagram is also a great place to build brand affinity. Influencers are less likely to post content that looks like an « ad, » and overall the tone of followers’ comments skews positive.

On top of all that, the recent addition of Instagram Stories brings another layer of engagement between influencers and followers, and a space where influencers can share « behind the scenes » or « slice of life » content that’s more casual than the content on their formal feed.

Pro tip

Higher engagement on a post means being preferred by Instagram’s algorithm and being seen by more users. By default, Instagram preloads videos as users scroll their feeds. Use a native tool like Boomerang to create a short, looping video that will play as users scroll—thus drawing their eye, increasing your engagement, and boosting the post up other users’ feeds.

Pinterest

With a user base that’s 68% female and an average household income of $100,000+, it’s no surprise Pinterest is the most shoppable of all the networks covered here. Beauty, home, fashion, kitchen, and food brands would do well to spend time and money on a Pinterest campaign.

As with every social network, Pinterest has its own stars with massive followings, who should definitely factor into a brand marketing campaign. In addition, Pinterest recently added the ability to promote pins, which can be used the same way a brand can use Facebook to boost content that’s performing well.

Pro tip

Pinterest users love content that teaches or inspires, and they love to repin that content, potentially spreading your brand message for you. Focus on activating Pinterest influencers known for creating content such as recipes, home DIY projects, and inspiration boards.

Snapchat

Are you an established brand looking to shift perception about your product or engage with a younger audience? Big brands that already have an identity in the public’s collective consciousness should be looking to Snapchat to run campaigns, and reinvigorate what may be perceived as a stale image.

They can use Snapchat influencers or native Snapchat features, such as branded filters, to reach younger consumers who might not be aware of the brand.

Who isn’t Snapchat great for? Startups. As it stands, Snapchat can’t deliver on tracking downloads or signups, and companies can’t link outside the app. Also, maintaining the « always on » nature of a Snapchat presence could quickly become burdensome to a small team.

Pro tip

Create a custom Snapchat geofilter that ties in with an upcoming popular community/cultural event that makes sense with your brand. If the geofilter is creative and engaging enough, you have a built-in audience ready to share event memories overlaid with your brand’s message. Also, having influencers attend and promote the geofilter at the event will add value to your marketing dollars.

YouTube

For cosmetics, food, or lifestyle brands, YouTube is a perfect place to put products in the hands of YouTube influencers—for a makeup tutorial, haul video, recipe walkthrough, etc.

Notable YouTubers have devoted, specialized audiences who look forward to daily video drops from influencers and trust their expertise and advice. That’s also the reason it’s especially crucial to only partner with YouTubers who have honest, believable connections to your brand and product… because hell hath no fury like a YouTube commenter scorned.

Pro tips

If a campaign’s primary goal is building positive brand affinity with a mass audience, be aware that YouTube comments are also one of the drawbacks of the platform; they can get nasty, out of nowhere, quickly.

There’s no right video length for your influencer marketing campaign on YouTube. Combine some short videos with longer formats so you can cater to everyone’s attention span (and repost the shorter videos on other networks).

* * *

The most important things to remember when you’re planning a social media campaign are « who » your brand is and what your goals are. That’s the only way you can move on to properly match your campaign and the social platform to run it on. For example:

  • Though Snapchat may be buzzy in all the trade publications, if you’re a startup looking to increase downloads of your new app you’re only going to be frustrated if you spend all your budget and time on a Snapchat campaign.
  • If you’re a big brand looking to reintroduce yourselves to teenagers, Facebook might not be the best first step for you.

Set your goals and determine which social network can give you the measurable results you want. You’ll be rolling in likes, repins, and comments in no time.

Utah companies find success through viral video marketing

A Chatbooks commercial titled “Stop Wasting Hours Making Photo Books” has received over 61 million views on Facebook alone. Utah companies have teamed up with local video production companies to take full advantage of effective video marketing. (Chatbooks)

The future of digital marketing lies in video, according to Utah companies and video producers.

“We believe it’s the new sales pitch and the new digital marketing content plan,” said Benton Paul, CEO of local video production company Big Door. “So if you aren’t including various forms of video in your marketing tactics right now, there’s a good chance you won’t feel very relevant in the near future.”

According to Tech Crunch, users watch 100 million hours of video on Facebook daily. Additionally, users watch 200 million hours video on YouTube every day.

Chatbooks cofounder Vanessa Quigley said Facebook was the perfect platform for her company to share its most recent viral video advertisement that has received over 62 million views.

“Facebook has been huge,” Quigley said. “It’s super easy to share on Facebook, so you end up with quite a large reach.” 

Quigley said she completely agrees that video will continue to be an important marketing tactic, and that it has allowed her company to share unique and memorable moments with the public.

FiberFix Brand Manager Tyson Anderson also said video has played a major role in the growth of his company. One video in particular — produced by the Harmon Brothers, the same local company that made Chatbooks’s video — has led to the company’s product almost selling out, according to its website. Although producing this video was expensive and risky, it received over 146,000 shares on Facebook alone.

“Because videos are so easily accessible and shareable through social media and YouTube, they are able to reach vast numbers of individuals that couldn’t possibly have been reached during the days of TV advertising,” Anderson said. “In addition, with the rise of online retail, online videos translate more quickly into sales, as opposed to TV advertising where someone would have to go to a store to purchase.”

BYU film major and video producer Brett Calkins said video content is quickly becoming the new form of communication because people are so saturated with video content. He said he’s seen great things from the video production atmosphere in Utah.

“The great thing about Utah is that the economy is good and there are lots of companies thirsty for video content,” Calkins said. “There are also a lot of really great video production professionals.”

Producing high-quality videos can make a brand seem larger and better established, according to Calkins.

However, Calkins said some Utah companies aren’t willing to pay the money necessary to create quality video. This problem, paired with the large amount of nonprofessionals who are willing to produce video, can undercut professionals and drive prices below the fair price for skilled work.

“And sadly, more often than not the old adage comes true: ‘You get what you pay for,’” Calkins said.


10 things you should be doing now on social media to grow your business

Marketing Tips, Tactics for Top Social Media NetworksAt least 86 percent of Americans are now internet users, according to the latest data, and social media is one of the most cost-effective ways to connect those internet users with your business. Use these 10 tips to make sure your business is using social media effectively.

1. Make sure you’re on Google and Facebook

At a bare minimum, you need to make sure that your business has a presence on the most popular search engine and social media sites. If your business has been around a while, it probably already has a listing on Google, but you need to claim that listing.

By claiming your listing on Google, you can make sure that your business hours and contact information are correct. Claiming the listing also allows you to respond to reviews.

2. Make your own personal social media accounts

The best way to learn about social media is by creating an account for your business. When you have your own LinkedIn, Twitter and Facebook pages, you will have a better idea of the different markets with each site.

Some companies make the mistake of trying to force their branding message onto every site, and this can be perceived as artificial and disingenuous. Once you have had a chance to see how other businesses in your industry handle their social media accounts, you can decide how your business can engage in an authentic and sustainable way.

3. Diversify your social media presence

Social media is always changing, but there’s a real advantage to having a presence on several different sites. The individual social media sites also change every few years, and Twitter could be on the cusp of new changes.

Your social media profiles on different sites can feed into each other, and individual sites each have their unique advantages. Creating a YouTube page and posting a few videos is an easy way to boost your search ranking.

4. Choose your target demographic

If you are looking to gain the attention of female customers, then it would be a good idea to consider a Pinterest page, since over 80% of Pinterest users are female.

On the other hand, LinkedIn is better for B2B promotions and finding professional clients. LinkedIn also can be useful for recruiting new staff.

Ultimately, the way you define your target demographic will shape the way you use each of your business’s social media pages.

5. Avoid engaging in fake news

Users are gradually becoming aware of the problem represented by fake news on social media. It can be tempting to hop on board with an edgy or viral meme, but that also can impact the way your company is perceived.

In a political climate that has become increasingly polarized, it has become easy to unintentionally alienate potential customers. With the explosion of spinoff sites involved in content creation, it has become increasingly difficult to discern which sources are credible.

6. Live broadcast a video

In addition to the wider choice of reactions to a post, Facebook added live video feeds in 2016. Broadcasting a live video on Facebook is comparable to having a local news crew show up at your business. A live broadcast can be the perfect way to publicize a special event or sale.

Depending on your industry, you can also broadcast a training or something else that would be of interest to your target audience. By using live video for a webinar or training, your presenter can answer questions from the online community, further increasing engagement.

7. Provide an immersive experience

Similar to the innovations in live video, Facebook also has added the capability for 360-degree photos and videos. The immersive experience allows your audience to feel more engaged than a standard picture or video post.

Rent a 360-degree camera, and you can give customers a tour of your facility or virtually walk them through your front door. Sponsor an athlete in your community to make a promotional video that has the potential to go viral.

The businesses that think of innovative ways to exploit these new forms of media will be the most successful in promoting their brands.

8. Time your postings

If you aren’t careful about the times you post on social media, then you aren’t reaching the largest possible audience. The best time to post depends on the type of social media page you’re using.

Facebook and Twitter posts get the widest circulation in the evening, later in the week. LinkedIn, on the other hand, gets the most traffic in the morning in the middle of the work week.

Many social media sites allow you to schedule your posts for peak hours, so your business can still have Facebook posts going online while the office is empty.

9. Keep up with the times

Every business wants to “go viral” with content that gets widely circulated on social media. Unfortunately, there’s no way to calculate exactly the right kind of post to generate that kind of response.

The best answer is to keep up to date with the latest trends in social media. While it’s best to steer clear of political issues, there are plenty of harmless social media stunts that could serve as opportunities to promote your brand.

If your staff wants to participate in the mannequin challenge, for example, then the stunt may be worth sacrificing an hour or two of productivity. Ultimately, social media should be an opportunity to connect with customers and further develop your brand.

10. Pay for help

Managing social media takes time and expertise, especially when your business is looking to maintain a presence across multiple sites. Just learning about the different markets takes time, and then it can be a challenge to develop engaging and informative posts that promote your brand.

Some businesses delegate the maintenance of social media pages to someone already working in the office, but this tends to result in inconsistent quality. Personal experience with social media is very useful, but a secretary with a Facebook page is not necessarily equipped to project a professional image for your brand.

Budgeting for social media also allows you to pay for advertising, which can increase the size of your following.

Ultimately, social media is a complex field when it comes to maximizing the impact for your business. The initial steps of claiming your listing and building a presence can be accomplished by anyone with a moderate level of social media experience. Using all of those pages effectively, however, demands dedication and experience.

With the right help, social media can make 2017 a big year for your small business.


Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.


About The Author

Caribbean News Now!

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By Mitch Carson

With the new Facebook video updates, it is quite evident that Facebook is going big on videos this year. The social media network has released four major updates that make watching videos more flexible and engaging. The rate at which new video features are being released is tremendous. Hardly a month goes by before you hear of a new Facebook update.

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Mitch Carson has been a pitchman on Home Shopping Network, CBS Radio host, and is the CEO of Impact Products Marketing in Los Angeles, CA. Reach him at mitch@mitchcarson.com or http://www.mitchcarson.com

Some of the latest video updates include minimizing your videos to a “picture-in-picture view” as you scroll through your news feeds as well as an autoplay sound that “fades in and out”. Facebook has also inaugurated a bigger format where you can watch vertical videos using either an Android or iOS device. For large screen lovers, an app for television is expected to be released anytime from now.

A study done by Facebook shows that users are posting 75% more videos on the platform than they did a year ago. US was the leading country, posting 94% more videos than before. As if that wasn’t enough, the report showed that more business brands are uploading videos on Facebook than on YouTube. This proves that with every update, Facebook videos are getting more engaging day-in-day-out.

Every business has the potential to benefit from posting videos ads. Online videos connect more deeply with your target audience as well as drive a lot of traffic to your website. Posting video ads on one of the biggest social media platforms in the world, like Facebook, makes it even better. Millions of users around the world use Facebook on a daily basis. This makes it an ideal platform to reach a lot of potential customers at once.

The new features come with new possibilities for business owners and marketers.

Staying on top of the different options and tools of internet marketing is imperative for a business owner who wants to up their video marketing game. Facebook videos are known to get more organic reach, and every business owner should consider taking advantage of the benefits that come with them. Below is a list of the latest Facebook video updates and how they can help improve profits for your business.

The “Watch and Scroll” Feature

Let’s face it, we sometimes find ourselves in a situation where we want to watch a video on Facebook and continue scrolling through our news feed at the same time. With the new “watch and scroll” feature, you can now minimize a video that you are watching to a picture-in-picture view. The video will continue playing at the corner of your screen as you scroll through posts. You can also opt to move the video to any corner of your choice. If you are using an Android mobile device, the video can continue playing even after exiting the Facebook app.

This new feature will bump up the viewing numbers. As a business owner, you can take advantage of the increased viewership of Facebook videos to advertise your products and services.

Video app for Television

Many Facebook users have been requesting for more options to watch their videos. Well, their outcries were heard loud and clear because Facebook is ready to launch a new app for TV. The app will be available at app stores for several TVs including Samsung, Apple and Amazon Fire TV among other upcoming platforms. The app is meant to enhance enjoying Facebook videos on a much bigger screen. It is an advancement of a previous feature where you could only stream online videos from Facebook to TV.

This app will allow you to watch videos that are shared by pages and friends you follow, recommended videos, and top live videos trending around the globe. You can also save videos to watch later.

Facebook users are going crazy about this update, and so are business owners. This is because of the elevated views of Facebook video ads.


Bringing Sound to Videos

Previously, videos on the news feed played without sound. You were required to tap on a video for you to hear the sound. As more users watch videos on their devices, they have come to expect sound on a video when their volume is on. After several positive feedbacks on this issue, Facebook has not failed to deliver. The new video update makes the sound fade in and out as you scroll through videos in your news feed.

If your volume is off, then the videos will not play with sound. Moreover, if you do not want videos to play with sound, there is a disable button for this feature in the “Settings.” To ensure that everybody utilizes this feature, Facebook has sent in-product messages to its users and guidelines on how to use it.

Users will always appreciate having control of their features. This flexibility feature will make a lot of people choose Facebook as their number one social media platform for watching their favorite videos.

The Vertical Video Update

With a recent update, Facebook made the vertical videos look more appealing and easier to use. Testing for this update started as far as last year, and people liked it. The update involves improving the aestheticism and size of the preview of vertical videos on your news feed. This update is available for Android and iOS users and will be integrated to other platforms soon.

From the above video updates, it is evident that Facebook is investing on its videos. It is innovating its video products at a staggering rate, to the amazement and excitement of business owners and marketers everywhere in the world. With every update, the social network platform gets better and more people continue to join to enjoy the advantages. As a business owner, you can benefit from the numbers on Facebook by choosing to advertise via video ads. With great video advertising on Facebook, people will buy your products and services, and this will make you remarkable profits.

You can make your videos appealing to users by inspiring them, entertaining them, interactively educating them, and creating playlists. You can also choose to add featured videos that are more prominent. These videos are placed above the “about” section on your Facebook page.

The Latest: Trump to sign new travel order on Wednesday

WASHINGTON — The Latest news on President Donald Trump (all times local):

11 p.m.

President Donald Trump is expected to sign a new refugee and immigration executive order on Wednesday, one day after addressing lawmakers at a joint session of Congress.

That’s according to a senior administration official.

Trump initially planned to sign the new order last week, but spokesman Sean Spicer said the president was holding off “to make sure that when we execute this, it’s done in a manner that’s flawless.”

The president’s initial order temporarily halting all entries into the U.S. from seven Muslim-majority countries was blocked by a federal judge. Trump has vigorously criticized the decision.

The administration official was not authorized to discuss the rollout of the new order publicly and insisted on anonymity.

__By Julie Pace

___

10:50 p.m.

The White House is preparing to propose boosting defense spending and slashing funding for longtime Republican targets like the Environmental Protection Agency.

Those changes are part of a set of marching orders to agencies as the White House prepares its budget for the upcoming fiscal year.

President Donald Trump’s proposal for the 2018 budget year will be sent to agencies Monday. An administration official says it won’t make significant changes to Social Security or Medicare. The official, as well as Capitol Hill aides, are confirming details of the upcoming blueprint on the condition of anonymity to discuss nonpublic information and a sensitive process.

Trump’s first major fiscal marker will land in the agencies one day before his first address to a joint session of Congress.

—By Julie Pace

___

9:15 p.m.

The White House is moving to propose slashing cuts to longtime Republican targets like the Environmental Protection Agency in a set of marching orders to agencies as it prepares its budget for the upcoming fiscal year.

Capitol Hill aides say the White House budget office on Monday will send agencies proposed levels for the 2018 budget year. The aides are speaking on condition of anonymity to discuss nonpublic information and a sensitive process.

The Pentagon is due for a huge boost, but many nondefense agencies and foreign aid programs are facing cuts. The specific numbers aren’t final and agencies will have a chance to argue against the cuts.

Trump’s budget is expected in mid-March. Treasury Secretary Steven Mnuchin told Fox News on Sunday that the first Trump budget won’t cut popular benefit programs such as Social Security and Medicare.

—By Andrew Taylor

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8 p.m.

President Donald Trump is toasting the nation’s governors at the White House, joking with them “it’s such an easy job.”

Trump is welcoming 46 governors and their spouses for the annual black-tie ball at the White House. It’s the first major social event under the Trump administration.

The president will be meeting with the governors on Monday at the White House. He says “perhaps health care will come up,” a nod to the effort in Congress to repeal and replace the sweeping health care law approved under former President Barack Obama.

Virginia Gov. Terry McAuliffe, a Democrat and the chairman of the National Governors Association, led the governors in a toast of Trump.

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7 p.m.

President Donald Trump’s choice to be secretary of the Navy, businessman Philip Bilden, says he is withdrawing from consideration for the post, citing concerns about privacy and separating himself from his business interests.

Bilden’s withdrawal raises similar issues to that of Vincent Viola, Trump’s nominee for Army secretary who stepped aside earlier this month.

Bilden was an intelligence officer in the Army Reserve from 1986-1996. He relocated to Hong Kong to set up an Asian presence for HarbourVest Partners LLC, a global private equity management firm. Bilden recently retired from HarbourVest Partners after 25 years.

In a statement released by the Pentagon, Bilden says he determined that he will not be able to satisfy the Office of Government Ethics requirements without what he calls “undue disruption and materially adverse divestment of my family’s private financial interests.”

Defense Secretary Jim Mattis says in a statement that he will make a recommendation to Trump for a nominee in the coming days.

___

12:30 p.m.

The White House is dodging questions about whether Attorney General Jeff Sessions should consider withdrawing from the FBI’s investigation into Russian interference in the 2016 presidential election.

A prominent Republican, California Rep. Darrell Issa, has called for a special prosecutor and said it would be improper for Sessions to lead the investigation as the nation’s chief law enforcement official. Sessions was an early supporter of President Donald Trump’s candidacy.

Deputy White House press secretary Sarah Huckabee Sanders is steering clear of directly answering whether the former Alabama senator should step aside from overseeing the bureau’s investigation.

She tells ABC’s “This Week” that congressional committees need to complete their own investigations, and then it would be appropriate to discuss Sessions’ role.

But those are separate reviews, independent of the FBI’s work.

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12:15 p.m.

The White House says that when President Donald Trump skips the White House Correspondents’ Association dinner, expect him to spend that Saturday night in April “focused on what he can to do to help better America.”

The dinner attracts politicians, journalists and celebrities and is typically attended by the president, who’s often roasted.

Trump isn’t saying why he won’t be there. He has railed against “the fake news media,” saying it is “the enemy of the American people.”

Spokeswoman Sarah Huckabee Sanders says it’s “kind of naive of us to think that we can all walk into a room for a couple of hours and pretend that some of that tension isn’t there.”

She tells ABC’s “This Week” that Trump wasn’t elected “to spend his time with reporters and celebrities.”

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

How Mahershala Ali Overcame a Difficult Childhood, Found Islam and Won an Oscar

Despite over a decade of strong work under his belt, Mahershala Ali has finally ascended to mainstream stardom with his Oscar-winning performance in Moonlight.

Just days after his wife gave birth to their first child, a daughter they named Bari Najma, Ali took home the prize for Best Supporting Actor at the Academy Awards on Sunday.

His turn as the kindhearted drug dealer Juan has earned Ali his first Academy Award nomination, and after taking home the equivalent prize at the SAG awards, he emerged as an Oscar favorite.

Mahershala Ali wins Best Supporting Actor at the 89th Academy Awards.
Chris Pizzello/Invision/AP

In his SAG acceptance speech, which came on the heels of President Trump’s controversial immigration ban, Ali gave rare insight into his personal life as he delivered a powerful critique of religious persecution:

“What I think I learned from working on Moonlight is you see what happens when you persecute people,” he said. “They fold into themselves. What I was so thankful about in having the opportunity to play Juan was playing a gentleman who saw a young man folding into himself as a result of the persecution of his community, taking that opportunity to uplift him, and tell him that he mattered and that he was okay and accept him. And I hope that we do a better job of that.”

While Ali credited the role for opening his eyes to the consequences of repression, he could have been speaking from personal experience. A natural introvert who battled depression throughout his youth, Ali remembers “folding into himself” not unlike the character he protects in Moonlight. Other themes, like Juan’s drug dealing to make ends meet, also had real-life significance for the actor.

A Melancholy Youth

 “I was borderline depressed for years,” Ali told The Hollywood Reporter in a candid interview. Those feelings took hold after his parents split up. His dad left the family when Ali was 3 to pursue a career in dance. “There was a sadness over me, a melancholy. That’s always been a part of me — those are some of the things that lead you to the arts,” he added.

Ali, whose birth name is Mahershalalhashbaz Gilmore, was born in Oakland, California in 1974. He grew up about 5 miles away from Oakland in the safer neighborhood of Hayward. His grandmother was an ordained Baptist minister — a position his mother would hold later in life — and he was raised in a strict, religious household. His father, however, was an agnostic, and the two remained close after the divorce.  

Watch the PEOPLE EW Red Carpet Live Oscars pre-show on Feb. 26 at 5 p.m. ET/2 p.m. PT on the People/Entertainment Weekly Network (PEN). Go to PEOPLE.com/PEN, or download the app on your favorite device. Then watch our Red Carpet Fashion Wrap-Up after the Oscars!

His mom remarried, but even with his stepdad’s salary and his mom’s earnings as a part-time hairdresser, the family struggled to get by. “Like so many families, we were dealing with limited means. We weren’t poor at all, but we had some challenging times financially,” he told THR. “When my stepdad got laid off … we were really trying to find our footing for a couple of years.”

There was also tension with his step-dad, who came into his life when he was around 9 or 10 years old. A disciplinarian who towered over him at 6’6″, he and Ali often butted heads. Still, the actor credits his stepdad with keeping him from getting in trouble. “My mom and stepdad were strict,” he told THR. “I couldn’t date, I couldn’t go out. And I was a kid who was never good at just taking no for an answer. I needed to understand why. And sometimes they weren’t interested in explaining.”

RELATED: ‘Moonlight’s’ Ashton Sanders Talks Youthful Red Carpet Look At SAG Awards

Always athletic, Ali found refuge in sports. He was a standout playing basketball and racing his bike with the neighborhood kids, but even then he never quite fit in. “First I started in BMX racing, and later got into basketball and all this stuff. I never really related to that whole thing about beating someone else, that’s just not my spirit,” he told Death, Sex and Money. Comparing himself to an older cousin who became a professional BMX biker, Ali told THR, “He was aggressive to the point of being a daredevil, but seeing that — and seeing the results of an approach that felt hypermasculine — scared me. I found myself frozen between those two places, trying to find the balance.”

Staying Out of Trouble

As he got older, Ali began to witness the effects of race and poverty on his community. “I started seeing cousins go to jail for armed robbery, drugs,” he told THR. “My friend’s mom was a drug dealer, but I didn’t know she was a drug dealer. Drugs were a way for people to support themselves without advertising it. It was done covertly. Today, we are used to seeing all these chains and these cars, when a lot of times it was done discreetly and to support someone’s income.”

While the people he saw get involved with drugs were “normal, solid, good people,” the repercussions of that lifestyle were clear. “I had a few friends killed, not in Hayward but in Oakland,” he told the magazine. “It was tough. I saw so many people who had some form of genius that I admired, athletic or academic or artistic. And in the circumstances of life, they embraced a path that guided them to some form of mediocrity. And that scared me, to see guys five years older than me, that I totally looked up to and admired, and then at some point they were still hanging out at the high school, not really doing anything.”

RELATED: ‘Moonlight’ ‘Arrival’ Take Top Honors At 2017 Writers Guild Awards

More than any of the drug violence or crime, Ali remembers being affected by the AIDs epidemic, which struck many of his father’s friends in the musical theater scene. “I saw a lot of guys die from AIDS, people I was close to,” he added. “I’ve seen more people die from that than from gun violence. Every year, there were friends that my dad had, 28 or 29 years old, who died.”

Those experiences with loss weighed heavily on Ali. He developed insomnia and began spending sleepless nights planning his escape from the trappings that caught up to his peers. Eventually, he discovered that putting his thoughts on paper helped him cope, and those writings formed the foundation for his burgeoning love for the arts.

But at the same time, his relationship with his parents began to sour.  “At a certain point, my mom just didn’t know me. There were years when we didn’t talk,” he told THR. The riff began around the age of 18, and eventually led to Ali moving in with his grandparents. “It’s not that [my parents] didn’t believe in me; they didn’t understand,” he added. “It all goes to trying to accept each other’s points of view and coexist.”

From Hoops to the Stage

It was Ali’s love of sports that led him to acting. He won a basketball scholarship to Saint Mary’s College in 1992, where he met a professor named Rebecca Engle who asked him to try out for Othello. He ended up passing over Othello for a role in Spunk — a play his father had taken him to see as a kid. Every night, the performance received a standing ovation. “That was the trigger for me: when I felt that was the only thing I could do, and if I did anything else I wouldn’t be on track,” he told THR. “It was therapeutic to get down to the seeds of other people’s dysfunction, with the goal to crack it open and shed light on it.”

Not long after Ali had found this new purpose in life, his father died from an ongoing illness. “He wasn’t well before he passed. . . . When he wasn’t well, I would perform,” he told Vanity Fair. Still, Ali regrets that his dad never got to see him on stage. “I finally had something that he could deeply connect with, where there would have been a real sense of pride, and he never, ever saw me act,” Ali told THR. It was also around this time that he began to explore his spirituality. Realizing his religious identity had always been tied to his mother’s beliefs, he started exploring other ways of thinking.

RELATED: Naomie Harris on Why She Almost Turned Down Her Role in ‘Moonlight’

Finding Love and Faith  

When he met his wife Amatus in graduate school, they were both going through a spiritual awakening. An undergrad studying experimental theater, Amatus was questioning her belief in Islam just as Ali was opening himself to it. “I was looking for my anchor or the thing to bring structure to my spiritual walk,” he told the magazine. “She was almost coming out of it, and I was going into it.” The first time he joined her at mosque, he broke down in tears during the sermon despite not understanding the Arabic words.

He felt compelled to return a week later over Christmas break and again wept openly during the sermon. “I couldn’t wrap my head around it,” he said. “It was beyond explanation. There was this connection that pierced through it all for me. And I felt like I was in the right place.” That same night he pledged himself to Islam.

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During his SAG acceptance speech, Ali recalled how difficult it was telling his mom about the conversion. In fact, it took about 10 or 12 years before she was able to embrace him as a Muslim. Now, Ali and his mom “are in an extraordinary positive place,” and he credits the reconciliation to their mutual understanding, love and acceptance.

With his career taking off and his wife pregnant with their first child, Ali remains the same thoughtful, reflective person, striving to better himself. “We all have to do work to be our best selves, to civilize ourselves in the way we see fit,” he tells THR. “I’m dealing with the things that keep me from being the fullest person I can be.”

‘Bodies flying off the hood’: Suspected drunk driver plows into Mardi Gras parade, injuring 28

 

A pickup careened through a Mardi Gras parade crowd in New Orleans on Saturday, pinning some people and hurling others through the air, injuring at least 28.

Officials said the driver was intoxicated. There were no reports of deaths, but witness accounts recalled deadly crashes such as an apparent accident at a California farmers market that killed 10 people in 2003 and a truck driver’s attack on a Bastille Day crowd in France last year, which killed dozens.

“The worst thing I’ve ever seen in my life,” a spectator told the New Orleans Advocate.

Stuck in traffic, the truck driver looked impatient just before the crash Saturday evening, another witness told the Times-Picayune newspaper.

The driver was seen trying to weave through cars alongside the massive Krewe of Endymion parade, which bills itself as the largest at Mardi Gras — boasting thousands of riders and enormous LED-strewn floats, including a nine-section depiction of an amusement park.

The Mardi Gras season draws about 1 million people to New Orleans, according to the Times-Picayune.

On the other side of Carrollton Avenue from the weaving pickup, a crowd watched Endymion’s marching band pass.

The truck driver then “appeared to accelerate,” the Times-Picayune reported. He struck two cars and spun sideways toward the crowd.

“There were bodies flying off the hood while he was still driving,” Trey Klechak told the Times-Picayune.

He said a woman who had walked across the truck’s path flew through the air, her wig landing among wreckage in the street.

The pickup hurtled through the crowd, injuring a police officer and a child among more than two dozen others, the Times-Picayune reported.

It did not stop until it slammed into a dump truck, pinning people between the vehicles.

A surreal mixture of carnage and revelry followed the crash. The Advocate reported “drunken onlookers with beers in their hands” while the parade kept rolling and the injured lay on the street. “One man could be seen with blood streaming down his head,” it reported.

Nearly two dozen people were taken to a hospital, five with critical injuries, the Time-Picayune reported.

“The pickup’s driver could be heard cursing through the vehicle’s open window,” the newspaper said.

A 25-year-old identified by police as Neilson Rizzuto was photographed in handcuffs moments later. He faces charges of reckless driving, causing serious injury and hit-and-run driving.

Suspect Neilson Rizzuto (New Orleans Police Department)

“We suspect he was highly intoxicated,” Police Chief Michael Harrison told reporters.

An emergency services director said the injured included a 3-year-old and a police officer, with the latter in “good spirits,” according to the Associated Press.

The Times-Picayune reported that the Endymion parade paused for just 10 minutes after the crash.

More reading:

The obscure origins of American Mardi Gras

Her twin’s hat fell from a World Trade Center escalator. She reached — and plunged to her death.