Archives par mot-clé : video

Big brands pull funding after YouTube ran their adverts against extremist videos

Google is due to appear before the government after advertising funded by the taxpayer was displayed alongside extremist material on YouTube.

The Cabinet Office, Channel 4 and the BBC are among the companies to pull marketing from YouTube following a report from the Times into hate preachers receiving revenue from adverts placed against their videos.

Google, which has owned YouTube since 2006, said it had “strict guidelines” over its advert placement,  but that “we don’t always get it right”.

YouTube and other online ad sellers follow a new model that leads to slips (Photo: Getty)
YouTube and other online ad sellers follow a new model that leads to slips (Photo: Getty)

Advertisers are able to create marketing material to appear on websites and videos through Google’s free AdSense service, and receive money for how often the adverts are seen and clicked on. Adverts are allocated to websites and videos automatically, meaning there is propensity for legitimate adverts to end up being run alongside unsuitable and extremist content.

YouTube is getting rid of its unskippable 30-second adverts

A BBC 2 programme advert was run against a video posted by far-right group The National Rebirth of Poland, while the Guardian newspaper advertised against a Britain First clip.

The government has suspended its YouTube advertising “pending reassurances” from Google, while Channel 4 said it was not convinced the video platform was “a safe environment”.

The Guardian also confirmed it has stopped advertising through Google “with immediate effect until we receive guarantees that this won’t happen in the future.”

A government spokesperson confirmed Google had been “summoned to the Cabinet Office to explain how it will deliver the high quality of service that government demands on behalf of the taxpayer.”

Google is banning adverts for payday loans

“Google is responsible for ensuring that the high standards applied to government advertising are adhered to and that adverts do not appear alongside inappropriate content,” they added.

Google UK’s managing director Ronan Harris said: “We’ve begun a thorough review of our ads policies and brand controls, and we will be making changes in the coming weeks to give brands more control over where their ads appear across YouTube and the Google Display Network.”

“We have strict guidelines that define where Google ads should appear,” a Google spokesman added. “In the vast majority of cases, our policies work as intended, protecting users and advertisers from harmful or inappropriate content.

“We accept that we don’t always get it right and that sometimes, ads appear where they should not…We will make changes to our policies and brand controls for advertisers.”

 

Havas, the Guardian, British govt. blacklist Google, YouTube for ‘unacceptable’ ad placements

Google’s programmatic advertising network is coming under fire for supporting extremist sites and content at the expense of the brand safety of its advertisers.

On Thursday, The Guardian reported it has pulled its advertising from Google and YouTube, after learning its ads were appearing next to extremist content. It was not alone. The British government also found its ads running next to inappropriate content and has summoned Google to address the British Cabinet Office about the issue. British advertising trade group Ibsa has called on Google to address brand safety concerns on its programmatic exchanges.

A subsidiary of global marketing giant Havas said it pulled its UK ad spend with Google on Friday over brand safety concerns for its clients. The Guardian reported Havas UK was not satisfied with Google’s response, stating it was “unable to provide specific reassurances, policy and guarantees that their video or display content is classified either quickly enough or with the correct filters.” Update: Within hours, the Paris-based parent company reversed the decision, calling it “extreme”. Yannick Bolloré, Havas CEO said, “We will continue to negotiate with Google to find solutions”.

The Guardian says its ads were purchased through Google’s DoubleClick AdX, a programmatic ad exchange that encompasses millions of sites, to promote Guardian subscriptions. The ads appeared alongside videos of “American white nationalists, a hate preacher banned in the UK and a controversial Islamist preacher” on YouTube. Guardian chief executive David Pemsel wrote to Google’s EMEA president, Matt Brittin:

The decision by the Guardian to blacklist YouTube will have financial implications for the Guardian in terms of the recruitment of members to fund our journalism. …

Given the dominance of Google, DoubleClick and YouTube in the digital economy, many brands feel that it is essential to place advertising on your platform. It is therefore vital that Google, DoubleClick and YouTube uphold the highest standards in terms of openness, transparency, and measures to avoid advertising fraud and misplacement in the future. It is very clear that this is not the case at the moment.

Pensel said the Guardian would not resume its ad buying until Google can guarantee such placement will not continue. Pensel also encouraged other brands and advertisers to stop running ads through Google exchanges until Google provides “guarantees that advertising placed on YouTube will not sit next to extremist content in the future.”

A spokesperson for the British government told The Guardian, “Google is responsible for ensuring the high standards applied to government advertising are adhered to and that adverts do not appear alongside inappropriate content. We have placed a temporary restriction on our YouTube advertising pending reassurances from Google that government messages can be delivered in a safe and appropriate way. … Google has been summoned for discussions at the Cabinet Office to explain how it will deliver the high quality of service government demands on behalf of the taxpayer.”

Google’s response

A Google spokesperson told The Guardian, “We have strict guidelines that define where Google ads should appear, and in the vast majority of cases, our policies work as intended, protecting users and advertisers from harmful or inappropriate content. … We accept that we don’t always get it right, and that sometimes, ads appear where they should not. We’re committed to doing better, and will make changes to our policies and brand controls for advertisers.”

Ronan Harris, Google UK managing director, in a blog post Friday, reiterated that the company’s policies work as intended in most cases, stressed its investment of millions of dollars every year to employ thousands of people to stop bad advertising practices and cited the results of its annual bad ads report. But Harris also said Google “will be making changes in the coming weeks to give brands more control over where their ads appear across YouTube and the Google Display Network” and “do a better job of addressing the small number of inappropriately monetized videos and content.”

Addressing ‘inappropriate content’

Marketing Land has reported on numerous examples of brand advertisements bought and sold through Google appearing on extremist and hyper-partisan sites that are part of Google’s ad networks, both through audience targeting and retargeting efforts in the US.

“Inappropriate” can be subjective, but it is becoming clear that Google, Facebook and others can no longer say they’re doing their best. A snowballing of blacklisting by advertisers and government pressure to draw clearer policy lines and improve policing may finally lead to decisive action.

Google’s ad networks include millions of sites, apps and YouTube videos, a daunting amount of content to oversee and police. But controls available to keep ads from appearing alongside extremist content or partisan-driven hoaxes and lies are relatively weak and put the onus on the advertisers  — essentially requiring advertisers to manually block sites they don’t want to appear on. Harris mentioned topic exclusions and site category exclusion tools in his blog post, but these fall short in their current forms, as we’ve detailed.

Sites are often clever about walking right up to the line of Google’s hate speech policy, and there is no policy that specifically addresses whether ads can appear alongside misinformation and hyper-partisan content, as Marketing Land reported last month.

For all its benefits, the rise of programmatic ad buying has created an environment in which reach and expediency have come at the cost of brand safety. That imbalance may have reached its tipping point in the UK. Whether the backlash will extend to the US in a meaningful way remains to be seen.


About The Author

Sean Kingston Celebrates Jamaican Roots in Video for ‘Chance,’ Feat. Vybz Kartel: Exclusive Premiere

Sean Kingston celebrates his Caribbean roots on his forthcoming 10-track mixtape aptly titled Made in Jamaica, scheduled for release in the next few weeks on his Time Is Money Entertainment label. Now, Kingston is sharing an exclusive premiere of the first single « Chance » with Billboard. 

“The reason we called it Made in Jamaica is because every song on the mixtape was either written or recorded in Jamaica; the songs’ concepts, melody structures, riddims, vibes, everything, is all about embracing the real culture of Jamaica,” Kingston tells Billboard on the phone from his Los Angeles home.

The mixtape includes productions by Murder Beatz, Retro, Xclass, Will I Dap and Jamaica’s Stephen McGregor and Dunwell Productions. Guest artists include actress/singer Zendaya and controversial Jamaican dancehall superstar Vybz Kartel, who is featured on Made in Jamaica’s first single « Chance, » produced by Murda Beatz and Frank Dukes.

Sean, who has been friends with Kartel since 2008 and visited him at Kingston General Penitentiary earlier this year (Kartel is currently serving a life sentence for murder), doesn’t know how Kartel recorded his vocals on « Chance. » “I don’t know if this was a recent verse that Kartel did in jail or an old verse, I don’t know when or how it was recorded. I got the vocals from his engineer [Mario Dunwell of Dunwell Productions],” Sean explains to Billboard. “I told Dunwell I wanted to do a new song with Kartel, we were bouncing ideas around for about a year, and he picked ‘Chance’; when I got it back, I was like, ‘Wow, this is dope, Kartel did his vocals to my beat.’ However it was done, it is pretty dope to get a verse from Kartel in his situation because I heard he wasn’t doing verses for anybody and he has turned a lot of big artists.” 

The Caribbean-influenced, radio-friendly « Chance, » all about a guy asking his girl for another try at their relationship, marks a return to form for Kingston whose last radio record, 2013’s « Beat It » featuring Chris Brown and Wiz Khalifa, peaked at No. 17 on the Hot RB/Hip-Hop Songs tally. “’Chance’ was the right song to lead off the mixtape with, because I am known for doing music that crosses island pop but also has an RB flair,” Sean says. “A lot of people are doing that sound now, but I started out with it and that’s what set me apart from many artists.”

The video for « Chance » was shot in Jamaica, Sean’s third video filmed on the island, including « Letting Go (Dutty Love) » with Nikki Minaj, shot in Ocho Rios. « Chance » was filmed in the capital, Kingston, and in the suburb of Portmore known as Gaza — where Kartel was raised and rose to prominence. Despite the somewhat volatile connotations of Gaza, the « Chance » video depicts a lighthearted love story and a bubbling club scene, shining a spotlight on the synchronized dancehall moves of the 703/Team Kingston dance group. “I just wanted to keep the video fun and authentic and bring those street dance vibes,” comments Sean.

Jamaica’s open-air sound system sessions, or street dances — a distinctive component in Kingston’s vibrant nightlife — have been crucial to the promotion of every genre of the island’s music since the dawn of its recording industry in the late 1950s. “In Kingston, there are street dances every night, Uptown Monday, Boasy Tuesday, Weddy Weddy Wednesday, etc., and ‘Chance’ kicked off at those events with selectors like Boom Boom, Foota Hype, Stone Love playing the song and getting great responses,” offers Sean “Contractor” Edwards, CEO of Contractor’s Marketing who is handling marketing and promotions of the « Chance » single/video in Jamaica. 

Kingston also plans to release a Made in Jamaica documentary in the coming weeks, which, he says, will present his authentic side and that of his island namesake. “Made in Jamaica shows my roots, my culture and what makes me different from other artists,” he says. “I feel like people think of Sean Kingston as being a pop star from Jamaica but they don’t really understand the essence of it. The Made In Jamaica projects will make that connection clear in people’s minds.”

Watch the video for « Chance » below.

White House remains defiant over wiretap claims as British call report ‘ridiculous’

President Donald Trump defiantly refused to back down Friday from his explosive claim that Barack Obama wiretapped his phones, and sidestepped any blame for the White House decision to highlight an unverified report that Britain helped carry out the alleged surveillance.

In brushing off the diplomatic row with perhaps America’s closest ally, Trump also revived another: the Obama administration’s monitoring of German Chancellor Angela Merkel’s calls.

« At least we have something in common, perhaps, » Trump quipped during a joint news conference with Merkel.

Merkel, who was making her first visit to the White House since Trump took office, looked surprised by the president’s comment, which he appeared primed to deliver. The Obama administration’s spying infuriated Germany at the time and risked damaging the U.S. relationship with one of its most important European partners.

US policy of ‘strategic patience’ with North Korea over: Tillerson


SEOUL U.S. Secretary of State Rex Tillerson on Friday issued the Trump administration’s starkest warning yet to North Korea, saying that a military response would be « on the table » if Pyongyang took action to threaten South Korean and U.S. forces.

Speaking in Seoul after visiting the Demilitarized Zone dividing the Korean peninsula and some of the 28,500 U.S. troops stationed in South Korea, Tillerson said former President Barack Obama’s policy of « strategic patience » towards Pyongyang’s nuclear and missile programs was over.

« We are exploring a new range of security and diplomatic measures. All options are on the table, » Tillerson told a news conference.

He said any North Korean actions that threatened U.S. or South Korean forces would be met with « an appropriate response, » turning up the volume of the tough language that has marked President Donald Trump’s approach to North Korea.

« Certainly, we do not want for things to get to a military conflict, » he said when asked about possible military action, but added: « If they elevate the threat of their weapons program to a level that we believe requires action, that option is on the table. »

In spite of Tillerson’s warning, U.S. officials have stressed that while an ongoing review on North Korea policy includes military options, such contingency planning has been conducted for decades and that the preferred course is to press Pyongyang to abandon its weapons programs through increased sanctions and other diplomatic pressure, particularly on China.

Tillerson, a former oil executive with no prior diplomatic experience, travels to China on Saturday, where he will press Beijing, North Korea’s only ally, to do more to rein in its neighbor.

The main focus of Tillerson’s trip, his first visit to Asia as secretary of state, has been on developing a « new approach » to North Korea after what he described as two decades of failed efforts to persuade it to denuclearize. Tillerson also visited Japan on his trip.

Trump said on Friday that North Korea was « behaving very badly » and accused China of doing little to resolve the crisis over the North’s weapons programs.

« They have been ‘playing’ the United States for years. » Trump said in a tweet, referring to North Korea. « China has done little to help! »

ACTION WOULD BE HIGHLY RISKY

For now, U.S. officials consider pre-emptive military action against North Korea far too risky, given the danger of igniting a regional war and causing massive casualties in Japan and South Korea and among tens of thousands of U.S. troops based in both allied countries.

Such ideas could gain traction, however, if North Korea proceeds with a threatened test of an intercontinental ballistic missile capable of hitting the United States. Just before he took office in January, Trump tweeted: « It won’t happen! » when Kim said North Korea was close to testing an ICBM.

Any preemptive attack on North Korea carries huge risks.

« As a practical matter I don’t see the administration deciding to preemptively strike North Korea’s capabilities, » Asia expert and former White House official, Mike Green of Washington’s Center for Strategic and International Studies said this week.

« We wouldn’t get them all and there’s a risk North Korea would open fire with its hundreds of missiles and thousands of artillery tubes and its nuclear and chemical and biological weapons on Japan and Korea and even China. »

Tillerson will meet Chinese President Xi Jinping at the weekend and press him to do more on North Korea.

He called on Beijing to implement sanctions against North Korea and said there was no need for China to punish South Korea for deploying an advanced U.S. anti-missile system aimed at defending against North Korea.

China says the Terminal High Altitude Area Defense (THAAD) system’s powerful radar is a threat to its security.

North Korea has conducted two nuclear tests and a series of missile launches since the beginning of last year.

Last week, it launched four more ballistic missiles and is working to develop nuclear-tipped missiles that can reach the United States.

South Korean Foreign Minister Yun Byung-se told a joint news conference the missile system was only intended to defend against North Korea, not any other country.

China resents U.S. pressure to do more on North Korea and says it is doing all it can but will not take steps to threatened the livelihoods of the North Korean people.

It has urged North Korea to stop its nuclear and missile tests and said South Korea and the United States should stop joint military exercises and seek talks instead.

Chinese Foreign Ministry spokeswoman Hua Chunying reiterated that talks were the best way to resolve the problems of the Korean peninsula.

« As a close neighbor of the peninsula, China has even more reason than any other country to care about the situation, » she told a briefing.

(Additional reporting by Ben Blanchard in BEIJING, Christine Kim in SEOUL and David Brunnstrom and Susan Heavey in Washington; Writing by Robert Birsel; Editing by Raju Gopalakrishnan and Alistair Bell)

WATCH LIVE: After First Face-To-Face Meeting, Trump And Merkel Address Media

President Donald Trump looks on as German Chancellor Angela Merkel addresses the media at a joint news conference Friday at the White House.

Chip Somodevilla/Getty Images


hide caption

toggle caption

Chip Somodevilla/Getty Images

President Donald Trump looks on as German Chancellor Angela Merkel addresses the media at a joint news conference Friday at the White House.

Chip Somodevilla/Getty Images

Updated at 3:50 p.m. ET

At a wide-ranging and occasionally tense news conference after their first in-person meeting Friday, President Trump and German Chancellor Angela Merkel discussed trade, border policy — and had one notable exchange when Trump was asked about his unproven claims that former President Obama tapped the phones at Trump Tower last year.

Trump declined the opportunity to retract the claim, telling the media that « we said nothing » when he tweeted, « How low has President Obama gone to tapp my phones during the very sacred election process, » and that he was merely quoting a « very talented legal mind » he had seen on Fox News.

« You should be talking to Fox, » Trump said.

After the conference, Fox’s Shepard Smith responded: « Fox News cannot confirm Judge Napolitano’s commentary, » apparently referring to the report Trump cited.

But first, when addressing the question about wiretapping from a German reporter, Trump told Merkel: « At least we have something in common, perhaps » — making an implied reference to the 2013 revelations that the National Security Administration had spied on European leaders, including Merkel.

Merkel did not reply.

The moment punctuated remarks that focused predominantly on trade and training the countries’ workers for manufacturing in the 21st century. In his statement at the start, Trump praised Germany’s apprenticeship program that trains people to join the industrial workforce.

He also took a moment to thank Merkel for Germany’s continued support of the war effort in Afghanistan, and for its role as a « counter-ISIS coalition member » — noting pointedly that « immigration is a privilege, not a right. »

Trump was also careful to emphasize that NATO allies should be paying « what they owe » for the protections of the defensive alliance. Both leaders noted Germany’s commitment to spend 2 percent of its GDP on defense — a goal built into the treaty’s terms.

Merkel, for her part, praised international trade agreements, saying they work best when they work as a win-win for all the parties involved.

Business and trade was a principal focus for Merkel from the start. She embarked on her trans-Atlantic trip with some notable companions: top executives at BMW, Siemens and the industrial parts manufacturer Schaeffler.

Her high-placed company sent as good a message as any about the direction Merkel expected these introductory talks to take. The two world leaders were expected to discuss wide-ranging issues — from NATO to Russian President Vladimir Putin, from the European Union to North Korea — but business matters may well have dominated their two-hour conversation and working lunch.

And unavoidably with business comes the question of trade.

« She wants to make the point that the companies have created thousands of jobs in the United States, » Tanit Koch, the editor of the German newspaper Bild, tells NPR’s Rachel Martin.

Citing Merkel’s interview with another German paper, Saarbruecker Zeitung, the BBC says the chancellor planned to remind Trump that BMW’s plant in South Carolina exported « more cars than GM and Ford together » from America.

« I’ll make that clear, » Merkel added.

She was also expected to emphasize that an import tax on German goods to the U.S. — which during his campaign, Trump threatened to impose on countries that have a trade surplus over America, the BBC notes — would hurt both nations in the long run.

« The English word she puts a lot of emphasis on right now is the word ‘reciprocity,’  » Koch says. « So if there’s an import tax coming from the U.S., then the U.S. will probably have to face something similar from Europe. »

Trump, for his part, was « very interested in hearing the chancellor’s views on her experience interacting with Putin, » an administration official tells NBC. Few leaders on the world stage have more experience in this realm than Merkel, a Russian speaker who has had her fair share of interactions with the Russian president during the dozen or so years she has been chancellor.

Still, as the German publication Deutsche Welle points out, « the bar of what to expect from their first meeting [is] rather low, especially given the prior verbal tiffs between them and their different domestic audiences. »

And those « prior verbal tiffs » are not insignificant.

Both as a candidate and president-elect, Trump had some harsh words for the German leader, saying she is « ruining Germany » and has « made a catastrophic mistake » in welcoming more than a million migrants and refugees in recent years.

« The German people are going to end up overthrowing this woman, » Trump said on the campaign trail. « I don’t know what the hell she’s thinking. »

In turn, Merkel offered Trump a tepid note of congratulations shortly after his election, taking the opportunity to state that:

« Germany and America are bound by their values: democracy, freedom, the respect for the law and the dignity of human beings, independent of their origin, skin colour, religion, gender, sexual orientation or political position. On the basis of these values I offer the future president of the United States, Donald Trump, close co-operation. »

Trump’s skeptical view of NATO — asserting that others in the defensive alliance have not been paying their fair share — has also made Germany and its European allies wary.

In a January phone call, Merkel and Trump reportedly agreed on NATO’s « fundamental importance. » And she is expected to tell her counterpart on Friday that « Germany is committed to do more for the defense, to increase our defense spending incrementally, » says Peter Wittig, German ambassador to the U.S.

European Leaders Worried By Trump's Comments On NATO, EU

He tells PBS NewsHour that in the wake of Brexit, which Trump has loudly applauded, Merkel also will stress that « we will do everything to keep the European Union as a strong and resilient economic and political union. »

All this makes for a tenuous balance for the German chancellor, who faces a tough national election of her own in September.

« What we know from the polls — as much as we can trust them nowadays — is that you have 80 to 90 percent of Germans saying they pretty much abhor what he’s doing, » Koch tells NPR.

But anything resembling a heavy-handed rebuke was unlikely. Quite the opposite, in fact: Hopes remain that Friday, if nothing else, might help reset the relationship between the two leaders.

Or as Merkel told Saarbruecker Zeitung: « It’s always better to talk with each other than about each other. »

UK Withdraws Ads From Google, YouTube: Cites Hate Speech

British authorities want to know why
advertisements marketing the government’s services appeared alongside videos carrying hate speech and extremist content on its YouTube Web site.

A spokesman for Prime Minister Theresa May told
Reuters that the government suspended its advertising from YouTube and that on Friday Google would attend a meeting at the Cabinet Office to discuss the details.

Given the programmatic and
ad-serving technology that allow companies to identify a consumer’s likes and dislikes and pinpoint their geographic location to serve a relevant ad, some advertising insiders are confused. They
wonder why companies like Google cannot detect and prevent the serving of inappropriate content next to appropriate videos and content on YouTube and publisher sites.

Retailers and
publishers have begun experiencing the same issues.

advertisement

advertisement

Sainsbury’s and Argos, as well as The Guardian, withdrew advertising from Google for the same reason as the British government.

David Pemsel, CEO at The Guardian, wrote to Google to « say that it was ‘completely unacceptable’ for its advertising
to be misused in this way. » His media outlet would withdraw its advertising until Google can guarantee some sort of resolution.

That resolution may reside in rewriting how programmatic ad buying gets done. While there is a wealth of information through data on audiences,
but not specific Web sites or content that serve up the content and how the two connect.

Machines have become largely responsible as to where the ads will run. They have taken the decision
making process out of the hands of advertisers, per The Guardian.