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The House just voted to wipe away the FCC’s landmark Internet privacy protections

Congress sent proposed legislation to President Trump on Tuesday that wipes away landmark online privacy protections, the first salvo in what is likely to become a significant reworking of the rules governing Internet access in an era of Republican dominance.

In a party-line vote, House Republicans freed Internet service providers such as Verizon, ATT and Comcast of protections approved just last year that had sought to limit what companies could do with information such as customer browsing habits, app usage history, location data and Social Security numbers. The rules also had required providers to strengthen safeguards for customer data against hackers and thieves.

The Senate has voted to nullify those measures, which were set to take effect at the end of this year. If Trump signs the legislation as expected, providers will be able to monitor their customers’ behavior online and, without their permission, use their personal and financial information to sell highly targeted ads — making them rivals to Google and Facebook in the $83 billion online advertising market.

The providers could also sell their users’ information directly to marketers, financial firms and other companies that mine personal data — all of whom could use the data without consumers’ consent. In addition, the Federal Communications Commission, which initially drafted the protections, would be forbidden from issuing similar rules in the future.

[Republicans voted to roll back landmark FCC privacy rules. Here’s what you need to know.]

Search engines and streaming-video sites already collect usage data on consumers. But consumer activists claim that Internet providers may know much more about a person’s activities because they can see all of the sites a customer visits.

And although consumers can easily abandon sites whose privacy practices they don’t agree with, it is far more difficult to choose a different Internet provider, the activists said. Many Americans have a choice of only one or two broadband companies in their area, according to federal statistics.

Advocates for tough privacy protections online called Tuesday’s vote “a tremendous setback for America.”

“Today’s vote means that Americans will never be safe online from having their most personal details stealthily scrutinized and sold to the highest bidder,” said Jeffrey Chester, executive director of the Center for Digital Democracy.

Supporters of Tuesday’s repeal vote argued that the privacy regulations stifle innovation by forcing Internet providers to abide by unreasonably strict guidelines.

”[Consumer privacy] will be enhanced by removing the uncertainty and confusion these rules will create,” said Rep. Marsha Blackburn (R-Tenn.), who chairs the House subcommittee that oversees the FCC.

Policy analysts said the deregulatory effort may be the first of several that could alter the future of the Internet. Although regulators under President Barack Obama had moved to limit the power of Internet providers — by restricting what they could do with customer information and curbing their ability to block websites or slow down certain types of content — momentum appears to be moving in the opposite direction.

For example, consumer advocates fear that Congress or the FCC’s new Republican chairman, Ajit Pai, may seek to roll back the agency’s rules on net neutrality — the policy that forbids Internet providers from blocking content they don’t like or charging websites a fee to reach consumers over faster Internet speeds. Industry analysts said Tuesday that the FCC is also poised to deregulate the $40-billion-a-year industry for data connections used by hospitals, universities and ATMs.

Tuesday’s vote is a sign that Internet providers will be treated more permissively at a time when conservatives control the executive and legislative branches. That could be a boon for companies such as Verizon and Comcast as they race to become online advertising giants.

Internet providers have historically made their money from selling access to the Web. But now these providers are looking to increase their revenue by tapping the vast troves of data their customers generate as they visit websites, watch videos, read information and download apps.

Industry backers say that allowing providers to use data-driven targeting could benefit consumers by leading to more relevant advertisements and innovative business models. ATT, for instance, used to offer Internet discounts to consumers in exchange for letting the company monitor their browsing history. With Tuesday’s vote, such programs could see a return, and be marketed as a way to access cheaper Internet — although consumer groups have criticized these plans as a way for providers to charge customers a premium for their privacy.

Tuesday’s vote took aim at FCC rules that were approved in October over strident Republican objections. At the time, the agency’s Democratic leadership argued that consumers deserved the same privacy protections governing legacy telephone service. As more Americans turn to the Internet to find jobs, do homework and seek education, the agency said, consumers needed new protections to keep pace with technology.

But industry advocates said the FCC’s rules defined privacy far too broadly. The industry favors the interpretation of another agency — the Federal Trade Commission — that does not consider browsing history or app usage data to be sensitive and protected.

But the FTC does not have the authority to punish Internet providers that violate its guidelines. That is because of a rule that leaves oversight of those companies to the FCC.

As a result, Tuesday’s vote may release Internet providers from the FCC’s privacy regulation, but the FTC would also be unable to enforce its own guidelines on the industry without new authority from Congress.

“One would hope — because consumers want their privacy protected — that they would be good actors, and they would ask permission and do these nice things,” said Rep. Mike Doyle (D-Pa.) in a House committee hearing Monday. “But there’s no law now that says they have to, and there’s no cop on the beat saying, ‘Hey, we caught you doing something.’ ”

Pai, the FCC chairman, called the legislation “appropriate” and blamed his Democratic predecessor for executive overreach. He also said that responsibility for regulating Internet providers should fall to the FTC.

“Moving forward, I want the American people to know that the FCC will work with the FTC to ensure that consumers’ online privacy is protected though a consistent and comprehensive framework,” Pai said. “The best way to achieve that result would be to return jurisdiction over broadband providers’ privacy practices to the FTC, with its decades of experience and expertise in this area.”

Pai has said that his agency could continue to bring lawsuits against firms that are alleged to have violated consumer privacy, even if the FCC privacy rules were to be repealed.

Read more:

Republicans just rolled back landmark FCC privacy rules. Here’s what you need to know.

The Senate just voted to undo landmark rules covering your Internet privacy

It’s begun: Internet providers are pushing to repeal Obama-era Internet privacy rules

The FCC just passed sweeping new rules to protect your online privacy

Kushner, taking new White House role, faces rare scrutiny

WASHINGTON — Jared Kushner has been a power player able to avoid much of the harsh scrutiny that comes with working in the White House. But this week he’s found that even the president’s son-in-law takes his turn in the spotlight.

In a matter of days, Kushner, a senior Trump adviser, drew headlines for leaving Washington for a ski vacation while a signature campaign promise fell apart. The White House then confirmed he had volunteered to be interviewed before the Senate intelligence committee about meetings with Russian officials. At the same time, the White House announced he’ll helm a new task force that some in the West Wing have suggested carries little real influence.

Kushner became the fourth Trump associate to get entangled in the Russia probe. North Carolina Sen. Richard Burr, the chairman of the intelligence committee, said Tuesday that Kushner would likely be under oath and would submit to a “private interview” about arranging meetings with the Russian ambassador and other officials.

The news came as the White House announced Kushner would lead a new White House Office of American Innovation, a task force billed as a powerful assignment for Kushner. But the task force’s true power in the White House remained unclear, according to a half-dozen West Wing officials and Kushner associates who spoke on the condition of anonymity.

The official White House line is that the group would have sweeping authority to modernize government, acting as strategic consultants who can draw from experiences in the private sector — and sometimes receive input from the president himself — to fulfill campaign promises like battling opioid addiction and transforming health care for veterans. White House press secretary Sean Spicer said Monday that it would “apply the president’s ahead-of-schedule-and-under-budget mentality” to the government.

But others inside and outside the White House cast doubt on the task force’s significance and reach, suggesting it was a lower priority for the administration and pointing out that similar measures have been tried by previous presidents with middling success. The assignment revived lingering questions about whether Kushner had opted to focus his time on a project that would put him at some distance from some Trump’s more conservative and controversial policy overhauls.

The announcement came just days after Kushner and his wife, Ivanka Trump, were photographed on the ski slopes of Aspen, Colorado, as the GOP health care deal began to unravel amid protests from conservative Republicans that it did not go far enough in replacing President Barack Obama’s Affordable Care Act. Kushner rushed back to Washington on Friday but it was too late to save the bill, which was scuttled hours later by House Speaker Paul Ryan.

Two people close to Kushner vehemently denied the president was upset at his son-in-law for being absent, saying Trump had given the trip his blessing. And a senior White House official insisted the timing of the task force announcement was planned weeks in advance.

Kushner, who has been at his father-in-law’s right hand since the campaign, has long been viewed as a first-among-equals among the disparate power centers competing for the president’s ear. Kushner, who routinely avoids interviews, draws power from his ability to access Trump at all hours, including the White House residence often off-limits to staffers.

His portfolio is robust: He has been deeply involved with presidential staffing and has played the role of shadow diplomat, advising on relations with the Middle East, Canada and Mexico. Though Kushner and Ivanka Trump have been spotted with some frequency on the Washington social circuit, the president’s son-in-law is routinely in the office early and leaves late, other than on Fridays when he observes the Sabbath.

While those close to Trump flatly state that Kushner, by virtue of marriage, is untouchable, this is a rare moment when he has been the center of the sort of political storm that has routinely swept up the likes of White House chief strategist Steve Bannon, chief of staff Reince Priebus and senior counselor Kellyanne Conway. It points to a White House whose power matrix is constantly in flux.

Kushner has been closely allied with senior counselor Dina Powell and National Economic Council director Gary Cohn, the former Goldman Sachs executive and a registered Democrat. That group has, at times, been at odds with conservatives led by Bannon, who to this point has been the driving force behind the White House’s policy shop.

When Kushner officially joined the administration in January as a senior adviser, it was suggested that the real estate heir would draw upon the private sector to streamline and modernize government. His task force has been meeting since shortly after the inauguration and started talking to CEOs from various sectors about ways to make changes to entrenched federal programs.

“Jared is a visionary with an endless appetite for strategic, inventive solutions that will improve quality of life for all Americans,” said Hope Hicks, Trump’s longtime spokeswoman.

A list supplied by the White House of some of those who have met with Kushner reads like a who’s who of the American business world, including Microsoft co-founder Bill Gates, Tim Cook of Apple and Jamie Dimon of JPMorgan Chase. Kushner usually does more listening than talking in the meetings, largely avoiding ideological arguments while asking questions about efficiency and best practices, according to a person who has attended a gathering but is not authorized to discuss private conversations.

But the Trump team is hardly the first seeking to improve how the government operates. The Reagan administration tasked the Grace Commission in 1982 with uncovering wasteful spending and practices, while the Clinton administration sought its own reinvention of government in 1993 with what was initially called the National Performance Review. Previous commissions have not produced overwhelming results in changing the stubborn bureaucracy, casting some doubt on what Kushner’s team can accomplish.

Philip Joyce, a professor of public policy at the University of Maryland, said the domestic spending cuts in Trump’s budget blueprint suggest that this new committee would most likely focus more on shrinking the government than improving its performance.

Even then, any change would be unlikely to deliver significant budget savings compared to reforming entitlement programs such as Medicare and Medicaid.

“It’s not the main thing we ought to be focusing on,” Joyce said. “It’s at the margins of the big issues facing the country, certainly in terms of the budget.”

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Lemire reported from New York. Additional reporting by Catherine Lucey.

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Follow Lemire on Twitter at http://twitter.com/@JonLemire and Boak at http://twitter.com/@JoshBoak

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

The next phase of Brexit is about to start. Here are four things to watch.

British Prime Minister Theresa May will submit a letter triggering “Article 50” on Wednesday, kicking off the formal process for the United Kingdom to leave the European Union.

Divorces can be messy — and drawn out. Anger, regret and coldhearted calculations can lead the two sides to an agreement that neither side wanted or expected. There is no precedent or guide for any country to leave the E.U., but these four factors will play a key role in the coming months:

1) The real negotiations begin … well, not quite yet

In the nine months since the June 2016 Brexit referendum, there has been a calm before the storm. Ironically, this period has seen Britain, often portrayed as the awkward member, often at odds with the E.U., as a quiet and constructive partner on day-to-day issues in Brussels.

Although there will be a quick formal E.U. acknowledgment of the letter triggering Article 50, we will have to wait after that until April 29, when a special European Council meeting of all the heads of government of the other 27 member states will discuss the guidelines for the process.

But two E.U. founding members, and arguably the two most important countries in the negotiations, face elections in the coming months. In France, the election of Marine Le Pen as president would change the entire calculus of negotiations, but this outcome looks unlikely at the moment. And we won’t know who will govern Germany until after the September elections — so the real negotiations won’t get going until fall 2017.

2) There will be negotiations over how to negotiate

There is no manual for how a country can exit the E.U. The now infamous Article 50 of the E.U. treaty offers little by way of a practical guide. There will need to be negotiations on how to conduct the negotiations.

There are thorny questions to resolve at, or near, the beginning. Money is a big issue — the U.K. has been a major financial contributor to E.U. Indeed, the anti-E.U. campaign bus last June produced a defining image of the referendum campaign, depicting £350 million ($434 million) a week of U.K. taxpayers’ money heading to E.U.

Who will cover the pensions of U.K. officials who have worked for the E.U.? Should the U.K. fulfill its commitments under the current E.U. budgetary arrangements? Is the U.K. entitled to walk away with some of the E.U.’s assets? Agreeing to a final Brexit price tag will be challenging — and probably involve tactical retreats and concessions on both sides.

A second big issue is the rights and status of E.U. nationals in the U.K. and U.K. nationals in the other 27 member states. Should these citizens be accorded the same rights and access to welfare benefits, among other privileges? Both sides are under pressure not to use the rights of these citizens as bargaining chips in the negotiations.

A third hot topic is how much of the negotiations will focus on the U.K.’s future relationship with the E.U. Article 50 simply refers to the agreement on exit “taking account of the framework for future relationship with the Union.” Given the timescale involved, especially the need for any agreement to be ratified by the member states, it seems unlikely much more than an outline of a future framework deal will be agreed to by the time the Article 50 negotiations conclude in fall 2018.

3) We can expect turf wars and multilevel chess

Political scientists like to refer to two-level games, but the process of Brexit will be more akin to a game of multilevel chess.

The past few days have reminded May of the challenges she faces holding together another union: the United Kingdom. Scotland’s Parliament has backed First Minister Nicola Sturgeon’s call for a new independence referendum.

The Northern Ireland Assembly elections have led to a stalemate over the formation of a new administration in Belfast. Brexit only complicates the Northern Ireland imbroglio, as the Republic of Ireland is an E.U. member and shares a land border with Northern Ireland.

On the E.U. side, demands will likely be just as complex. The main institutions will want to exert as much influence as possible over the negotiations. The Commission and the Council will be central to any deal, but the consent of the European Parliament will be needed for any agreement to come into force.

The history of negotiations involving the E.U. is full of examples of states seeking to use the need to reach a deal as a means of extracting concessions. Although Article 50 only formally requires the support of a qualified majority of E.U. member states, on such a salient a step there will be a strong desire to have unanimity.

Central to the motivation on the E.U. side is the fear that Brexit might set a precedent. As Catherine de Vries argues in a forthcoming contribution to the JCMS Annual Review of the European Union, there is a desire among some on the E.U. side to “benchmark” exit from the E.U. as a distinctly unfavorable alternative for other member states.

 4) Brexit won’t be quite like integration into the E.U., in reverse

Leaving isn’t as simple as joining, but the E.U. accession process can offer some pointers. Studies of E.U. enlargement show that negotiations go to the wire — and agreement often is reached when states strike deals to grant temporary exclusions on sensitive issues, even after the summits were supposed to end. So this is what we might expect to see as the negotiations are due to conclude in fall 2018.

Disentangling a marriage that lasted four decades will be no easy task. The tougher and more complicated negotiations, however, concern not the act of leaving the E.U., but the U.K.’s future trading relationship with the E.U. Given that striking trade deals and getting them ratified is challenging at the best of times, especially given the E.U.’s complexity, a transitional package looks highly likely, with negotiations on a more comprehensive trade deal stretching out into the distance.

In the coming months and years, we should expect many meetings, threats, broken promises, reluctant concessions, the occasional slice of statesmanship and awkward partners on both sides.

Tim Haughton is associate professor in European politics and head of the Department of Political Science and International Studies at the University of Birmingham.

The House just voted to wipe out the FCC’s landmark Internet privacy protections

House Republicans voted overwhelmingly Tuesday, by a margin of 215-205, to repeal a set of landmark privacy protections for Web users, issuing a sweeping rebuke of Internet policies enacted under the Obama administration. It also marks a sharp, partisan pivot toward letting Internet providers collect and sell their customers’ Web browsing history, location information, health data and other personal details.

The measure, which was approved by a 50-48 margin in the Senate last week, now heads to the White House, where President Trump is expected to sign it.

Congress’s joint resolution empowers Internet providers to enter the $83 billion market for online advertising now dominated by Google and Facebook. It is likely to lend momentum to a broader GOP rollback of Obama-era technology policies, and calls into question the fate of other tech regulations such as net neutrality, which was approved in 2015 over strident Republican objections and bans Internet providers from discriminating against websites. And it is a sign that companies such as ATT, Comcast and Verizon will be treated more permissively at a time when conservatives control both the executive and legislative branches.

Supporters of Tuesday’s repeal vote argued the privacy regulations, written by the Federal Communications Commission, stifle innovation by forcing Internet providers to abide by unreasonably strict guidelines.

« [Consumer privacy] will be enhanced by removing the uncertainty and confusion these rules will create, » said Rep. Marsha Blackburn (R-Tenn.), who chairs the House subcommittee that oversees the FCC.

No longer satisfied with selling access to the Web, Internet providers are increasingly invested in the data their users generate as they visit one website after another. By understanding what content they consume — whether that be Netflix, WebMD or PornHub — providers may glean an enormous amount of information about Americans.

Because they can see all of the online activities of users as they browse different sites on the Web, critics of the legislation said, Internet providers enjoy an enormous degree. And unlike search engines or streaming video sites, which consumers can easily abandon if they do not agree with their privacy practices, it is far more difficult to choose a different Internet provider. Many Americans have a choice of only one or two broadband companies in their area, according to federal statistics.

Privacy advocates called the House vote « a tremendous setback for America. »

“Today’s vote means that Americans will never be safe online from having their most personal details stealthily scrutinized and sold to the highest bidder,” said Jeffrey Chester, executive director of the Center for Digital Democracy. “Donald Trump, by giving away our data to the country’s leading phone and cable giants, is further undermining American democracy.”

Industry groups said Tuesday’s vote does not diminish broadband companies’ commitment to user privacy.

« Our providers care very deeply and have a strong track record of operating in ways that protect and safeguard the privacy of their customers’ data, » said James Assey, executive vice president of NCTA — The Internet Television Association, a top cable trade association. « These are program features that are built in by design; they existed long before the FCC rules were adopted, and they will exist long after the FCC rules are withdrawn. »

The FCC’s new Republican chairman, Ajit Pai, called the legislation « appropriate » and blamed his predecessor for executive overreach. He also said that responsibility for regulating Internet providers should fall to the Federal Trade Commission, despite the fact that the agency currently lacks the legal authority to do so.

« Moving forward, I want the American people to know that the FCC will work with the FTC to ensure that consumers’ online privacy is protected though a consistent and comprehensive framework, » said Pai. « The best way to achieve that result would be to return jurisdiction over broadband providers’ privacy practices to the FTC, with its decades of experience and expertise in this area. »

Read more:

Republicans just rolled back landmark FCC privacy rules. Here’s what you need to know.

The Senate just voted to undo landmark rules covering your Internet privacy

It’s begun: Internet proivders are pushing to repeal Obama-era Internet privacy rules

The FCC just passed sweeping new rules to protect your online privacy

Dem states pledge climate action in face of Trump roll-back

Liberal-leaning states are promising to push forward with aggressive targets for reducing greenhouse gas emissions and developing renewable energy sources just as President Trump moved to roll back much of his predecessor’s efforts to combat climate change.

In state capitols from Albany to Sacramento, Democrats lambasted the executive order Trump signed Tuesday that begins the process of rolling back the Clean Power Plan, an Obama-era rule aimed at cleaning up coal-fired power plants.

“President Trump’s decision to ax the Clean Power Plan cedes U.S. global leadership and increases the risk that climate change will continue to damage our state. We can’t afford to slow our efforts, and we won’t,” Washington Gov. Jay Inslee (D) said Tuesday.

A coalition of 17 Democratic attorneys general and city attorneys from six cities said they would consider what legal actions could be taken to block Trump’s order.

“We’re very confident that the EPA cannot simply dismantle the CPP and leave nothing in its place,” New York Attorney General Eric Schneiderman (D) said in a conference call Tuesday afternoon. “We regret the fact that the president is trying to bow back history. But it’s not going to happen. The markets are moving. The states are moving.”

Inslee, Oregon Gov. Kate Brown (D), California Gov. Jerry Brown (D) and the Democratic mayors of Seattle; Portland, Ore.; San Francisco; Oakland, Calif.; and Los Angeles said in a joint statement that the new executive order “moves our nation in the wrong direction and puts American prosperity at risk.”

Separately, Jerry Brown and New York Gov. Andrew Cuomo (D) reaffirmed their states’ commitment to reducing greenhouse gas emissions in the coming years to well below previous highs. Both states have set goals of lowering greenhouse gas emissions by 40 percent below 1990 levels by 2030 and 80 percent below 1990 levels by 2050.

In both statements, the governors said collective action is necessary to combat a global problem. New York is a member of the Regional Greenhouse Gas Initiative, a cooperation between Northeastern and Mid-Atlantic states that established a cap-and-trade program. Washington, Oregon, California and British Columbia, in northwest Canada, have signed a similar agreement.                 

“It doesn’t make sense for Oregon to do it alone. It makes sense when we [combat climate change] on a regional basis,” Kate Brown said Saturday in Seattle, where she and Inslee met to plot strategy.

Last week, California’s Air Resources Board voted to implement strict emission limits on automobiles and to require automakers to get more zero-emission vehicles to market. That vote came after Trump ordered the Environmental Protection Agency (EPA) to reconsider greenhouse gas emission limits put in place by the Obama administration, limits in which California has a say under the 1970 Clean Air Act.

California must now seek a waiver from the EPA for its stricter limits. If that waiver is granted, as it was under the Obama administration, other states may adopt those same emissions limits.

Environmental groups say states taking action on climate change will enjoy the secondary benefit of cornering the market on renewable energy. New York has committed to developing wind turbines off Long Island. States like Washington and Oregon already get a huge percentage of their power from renewable hydro sources.

“Ultimately, states that lead like California, Washington and other, they are trying to capture as much of the clean energy market as possible,” said Bill Holland, state policy director at the League of Conservation Voters. “The governors of states like Washington and California are acting in the real world to create economic opportunity.”

But Republican-led states said the new executive order would reverse a rule that put an unfair onus on states and the energy industry.

“We’re heartened by the president’s latest action, which shows he’s serious about returning common sense and the rule of law to the EPA,” Texas Attorney General Ken Paxton (R) said in a statement. “And we look forward to the EPA returning to the cooperative approach with the states that the Clean Air Act and Clean Water Act expressly require as it reconsiders the unlawful Clean Power Plan.”

The Democratic opposition to Trump’s rollback represents a new front in a burgeoning legal war between the administration and blue states, one reminiscent of the battles fought by Republican attorneys general against the Obama administration’s climate actions in recent years.

In the case of the Clean Power Plan, Republican states are still fighting the Obama-era rule. A coalition of 19 Republican-led states asked the EPA earlier this month to reconsider several rules, including the Clean Power Plan, under a collaborative framework they said was envisioned by both the Clean Air Act and the Clean Water Act. 

Spotify acquires Tinder-like video content recommendation startup MightyTV

Music streaming service Spotify has acquired content recommendation startup MightyTV, a service that uses Tinder-style swiping to help guide users toward TV and film choices.

The terms of the deal are undisclosed but MightyTV has been shut down, as a result of the acquisition, and its team will join up with Spotify’s in New York City, Toronto and Stockholm.

Notably, MightyTV founder and CEO Brian Adams will join Spotify as VP of technology, focusing on advertising and marketing technology solutions. Adams founded Admeld, a publisher monetisation platform that was sold to Google in 2011. The sale saw Adams join Google to run its Doubleclick publisher platform before leaving in 2015 to found MightyTV.

MightyTV’s Android and iOS app presented users with video recommendations and let people swipe to ‘like’ or ‘dislike’ these suggestions. Based on these ‘likes’ and ‘dislikes’, MightyTV’s recommendations improved to match the user’s personal tastes.

“It’s an enormous opportunity for me and the team to help create native brand experiences that stay true to a product that millions love,” said Adams.

Jason Richman, VP of product at Spotify, added: “Brian and his team will help us continue to innovate on free monetisation and extend our leadership position in programmatic audio.”

Animaker Introduces First Animated Vertical Video Platform

While you may have been accustomed to watching videos horizontally thanks to the TV and movies, the next video marketing wave is vertical videos.

Vertical videos were historically shunned by creative agencies, marketers and video creators because they did not fit the aspect ratio of established moving image forms.

However, the rise of apps like Periscope and Snapchat that use the mobile-friendly “vertical” or portrait format have led to an explosion in vertical videos. And to help you easily create the vertical, animated marketing videos to fit this news trend, video platform Animaker is leading the way.

The company claims it is also first to create a vertical animated video format too.

The Animaker Vertical Video App

Animaker is a cloud-based DIY video animation software that comes in handy when you seek to create studio quality professional video.

In a blog post, the company says that they decided to upgrade their platform to allow the creation of vertical videos after 73 percent of of the 10,000 people asked in a targeted survey indicated a preference for vertical videos as the next big thing in video marketing.

So why the high demand for this type of video? “Living in the smartphone era, it is only a matter of time when vertical videos completely crush other formats,” Animaker’s content marketer Arvind Kesh stated. “There has been a tremendous spike in vertical videos online from a mere 5 percent to a whopping 30 percent in just five years!”

Kesh also went ahead to mention that vertical videos might be the right format for businesses that want to make marketing videos for Facebook, Snapchat, Instagram, Twitter and the like.

Animaker has three pricing plans: Personal, which is $9 per month billed annually; Startup, which is $19 per month billed annually; and Business, which is $39 per month billed annually.

Image: Animaker


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Reclick Ver 2.0 – New Monster Marketing Platform That Convert With A Single Line Of Code

Within the last 2 years, Precious Ngwu and his staff have been refining this software and in the past one year, they have completely overhauled it and put brand new features consisted of the « matting and sticky gum marketing technology » to redefine the way of online business development.

People can find more detailed features of ReClick Software version 2.0 when click in here.

ReClick 2.0 is a powerful marketing platform that helps its users to place a single code and take control of their traffic and convert more visitors particularly the ones about to exit the page into leads and buyers.

Let take a look at what features ReClick 2.0 Software has to offer its customers:

ReClick has more beautiful   high converting templates: Any smart marketer knows that template is everything when it comes to converting sales and leads online. With ReClick 2.0, people will possess dozens of beautiful templates ready to be deployed at the push of a button.

ReClick comes preloaded with a sleek, straightforward and flexible editor: Allow people to customize these templates and create campaigns at lightening speed with so much flexibility. Users can create anything from scratch within minutes.

ReClick Soft is Extremely Intelligent: There are over 50 potential combinations of ReClick 2.0’s automation rules in which people can configure their ReClick campaigns. All of these are 100% performance based yet that can not be found under other overpriced tools.

Lifetime membership without monthly payment: ReClick is a perfect marketing tool that can be used regularly in the online business to get more results without having to pay for it monthly.

No Throttling – Unlimited Traffic: With ReClick, Precious and his team only demand their users to pay one single fee and get access for life comes along with unlimited traffic.

Collaboration Technology is the unique feature that can only be found in ReClick: For any campaign or project, collaboration and teamwork are the primary key to success. However, the technology powering is usually very complicated, difficult and pricey to build. That is why only mega platforms like Google Docs, Trello, Dropbox, etc., have it. Fortunately, collaboration tech is also present in ReClick version 2.

Moreover, so many other bells and whistles such as Split testing, location-aware technology, deep avowing analytics, landers, reclinks, CTA hooks, customer-driven funnels, etc.

Here is how ReClick can help its users:

• On People’s Blogs and Websites: just copy a simple script code from ReClick campaign, paste it there and watch as it grows the online presence every day.

• On People’s Sales Pages: Place the code and the software does the whole work.

• On People’s Lead Capture  Landing Pages: use ReClick to stop visitors about to leave and recapture, even if people could only convert just 30% of those pre-sold visitors. Afterward, people will easily skyrocket their opt-in rate to 40 and 50% effortlessly.

• On people’s Shopify eCom Stores: integrate ReClick 2.0 in the stores to literally force visitors to add products to cart and make that purchase – Precious Ngwu and his team have lots of customizable eCommerce metrics.

• Video Marketers: Any place people market with videos, they can configure ReClick to show up at a certain point in the video, maybe just right at that second when the pitch has peaked and then close the sale because ReClick will handle the rest.

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People can find more specific information about this product in ReClick 2.0 Review and Demo.

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The Galaxy S8 will be Samsung’s biggest test ever

You know what’s coming tomorrow, you’ve known and waited for it for months now. Samsung’s 2017 flagship smartphone, the Galaxy S8, will be officially announced, and one of the most critical periods in the company’s history will begin. The phone Samsung launches on Wednesday will carry greater expectations and have to prove a lot more than usual. Even as the world’s biggest smartphone maker, Samsung’s mobile credibility was deeply shaken by the Galaxy Note 7 snafu, so it now needs to reassert its reliability while also rebooting its technological advantage. Here’s a rundown of the biggest challenges facing Samsung as it prepares to take the wraps off the Galaxy S8.

The battery

Of course. The bad jokes about « explosive Samsung news » haven’t subsided even now, half a year after the Note 7 was recalled. The first thing everyone wants to see from Samsung is a phone they can trust won’t spontaneously combust in their pocket or hands. That may seem like a low threshold for Samsung to pass, but the company will have to do it with zero tolerance for failure. Practically every smartphone in history has had examples of overheating batteries, but most are treated as isolated events and freak accidents — except in Samsung’s case, even one malfunctioning Galaxy S8 battery would result in a deluge of negative press. The optimistic way to look at things? If Samsung does the right thing, the new Galaxy S8 devices will have the most robust and durable batteries we’ve ever seen in a smartphone.

There is, however, another aspect of the battery that will be a cause of intrigue with the S8. Per the latest leak over at WinFuture, the smaller S8 is set to have a 5.8-inch display paired with a 3,000mAh battery. That’s 0.7 inches more screen than the 2016 Galaxy S7 model, but the same battery capacity. Samsung got itself in trouble by trying to force the biggest possible battery inside the Note 7, but will it fall behind in the endurance stakes with the more conservative combination it has in its latest phones?

Image: Evan Blass / Twitter

The home button’s demise and the screen’s elongation

Every leaked image of the Galaxy S8 shows it dumping Samsung’s signature home button in favor of an entirely software-based interface and the smallest screen bezels in Samsung’s history. What’s lost with that physical home button is not only a familiar and tactile method for returning to the starting screen; it also housed Samsung’s fingerprint sensor, which is being relegated to an off-center position on the rear of the phone. Will we all successfully adapt to that change? Probably. But it’s another question mark around Samsung’s new release — using this phone will not be an instantly comfortable experience for longtime Galaxy users.

The other aspect of Samsung’s big change up front is the extension of the display itself. It’s shaping up to have teeny-tiny bezels at the top and bottom and an aspect ratio of 18.5:9. Even more elongated than the LG G6’s simpler 2:1, this display will have to show itself at least as useful as the more traditional 16:9 ones. We don’t yet have a good idea of how the Android interface will scale to such a peculiar shape, and we don’t know how well Samsung has optimized its software to make use of the extra space. Will the new display be beautiful and futuristic to behold? Absolutely. But will it work well in daily practice? That will be one of the things Samsung’s Galaxy S8 will have to prove.

Image: Evan Blass / Twitter

The camera

If you want to know the catalyst of Samsung’s ascent to being considered on the same plane as Apple’s iPhone, it was a combination of improved design and having the best camera. Over the course of multiple generations, Samsung separated itself from the rest of the Android competitive field, outdoing rivals like HTC, LG, and Sony with the best optics and image processing available outside the iOS stable. Both the Galaxy S6 and S7 could make legitimate claims to being even better than the corresponding iPhone of their time. But times have changed now, and today’s best mobile camera can be found on Google’s own-brand Pixel smartphone. Samsung will want to reclaim its imaging crown.

With the derailment of Samsung’s plans caused by the Galaxy Note 7 battery issues last fall, much of the company’s reputation now sits in disrepair. If the Note 7 had been the success it initially seemed like it would be, Samsung could take it easy today, reissue much of the same hardware, and be content that it’s keeping momentum going. But momentum is exactly what Samsung lacks, and the quickest way to build it back up is by having the most impressive cameraphone on the market again.

Everything else

Beyond the three crucial hardware components of the battery, display, and camera, Samsung will also try to establish unique selling points for the Galaxy S8 with its new Bixby voice assistant and anticipated DeX desktop functionality. Software is traditionally Samsung’s weak point, so these new ventures will have to overcome years of mediocre S Voice and TouchWiz history to wow new users. But Samsung is a company with deep resources and renewed determination, and its past misfires aren’t a reason to write off its latest initiatives.

Samsung’s plans for Bixby and DeX extend beyond just the phone, which highlights another important consideration with the Galaxy S8: its halo effect. Flagship phones are known as such because of their outsize influence on the sales of other devices from the same company. Many people who might aspire to own the top-tier Galaxy S8 will likely end up with a midrange Samsung A series handset that’s more suited to their budget. But that aspiration and the concordant expectation of high quality both need to be built up in consumers’ minds first. More than anything else, it is that trust for reliable quality that Samsung lost when it suffered its Galaxy Note 7 calamity.

The Galaxy S8 represents Samsung’s biggest test to date, but as with every challenge, that also gives the company its biggest opportunity. Conscious of the need to have an unequivocal success with which to erase the bad memory of the Note 7, Samsung will push its engineering teams to their absolute limits (but not beyond, because, well, that’s how we got the Note 7 in the first place). What it means for us, as consumers of technology, is that we’ll get a company with zero complacency and an overwhelming imperative to present a cutting-edge product with totally assured reliability. If that doesn’t sound like an enticing proposition, I don’t know what is.