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Regional Law Firm Leverages Ubiquitous Smartphones to Enhance its Online Video Marketing

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March 30, 2017 —

Regional Law Firm Leverages Ubiquitous Smartphones to Enhance its Online Video Marketing

PersonalCast Professional, the business division of PersonalCast Studios, LLC and leading regional law firm Swartz Culleton LLP have signed a two year agreement to create compelling video content based on a new production model.

Using smartphones, PersonalCast Professional creates and delivers authentic reality video content. The Studio provides production services remotely, creating a solution where the content can serve many purposes for both enterprise marketing and communications.

Swartz Culleton wanted to create authentic content to support their rigorous market-ing. Senior Partner Brandon Swartz says, ? We have been consistent over many years with our commitment to marketing. But we also want to stay in front of potential clients as they consume media in new ways. Our practice is now creating its own media to insure we can increase their mindshare in the online space, as well. »

Jan Dickler, a co-founder and executive producer of PersonalCast Studios added, ?Swartz Culleton is a cutting-edge marketer. Our goal is to deliver a sophisticated level of creative media content that fits with their current marketing, as they increase the amount of online video they require for both marketing and communications. »

Affordable, fresh content that is original and authentic requires a unique kind of creative focus – to build out each enterprise story through compelling story formats. By using smartphones to gather video assets, PersonalCast Studios can provide ongoing creative formats that are affordable to produce and limit the disruption of production in the workplace.

?We are using PersonalCast Professional content both online and also to support our traditional marketing campaign, » said Swartz. ?It all needs to fit together so our potential clients know where to turn when they believe they are entitled to Justice. »

For Editors:

Mr. Swartz is a founding partner of Swartz Culleton, PC. His practice focuses on all types of Personal Injury cases including Wrongful Death, Medical Malpractice, Civil Rights Violations, Motor Vehicle, Premises Liability, Products’ Liability, Trucking acci-dents and Workers’ Compensation. The lawyers at Swartz SC Culleton PC have rep-resented numerous construction workers and their families in claims relating to various types of construction accidents, including falls from floors, ladders and scaffolding, death due to electrocution, and injuries caused by defective equipment, tools and scaf-folding.

Swartz Culleton Contact:
Brandon Swartz at bswartz(at)swartzculleton(dot) com

PersonalCastProfessional are online video producers for enterprise. The Studio lever-ages professional production through smartphone technology to provide affordable vid-eo content to any company. It was Co-Founded by Susan Cohen-Dickler and Jan Dick-ler, noted authentic reality television producers who also co-founded legendary Banyan Productions over 20 years ago- credited with over 5,000 episodes of network quality TV. They were nominated in the first Primetime Emmy Reality category in 2003 for Trading Spaces, along with Survivor and Amazing Race.

Personal-Cast Professional Contact:
Robin Koocher at Robin(at)vlogteam(dot)com

Read the full story at http://www.prweb.com/releases/2017/03/prweb14193277.htm.


If real estate video marketing works, why do you resist it?

Reposted with permission from Matt Bonelli. 

Because this post is about video, we’ll let the video above do the talking.

If you are looking for a great tool to help you with your video email communication, check out BombBomb. I use this tool and love it (and no, I’m not getting paid to say that).

Matt Bonelli is a manager and broker associate for Turpin Realtors’ Chatham office in Chatham, New Jersey. You can follow him on Twitter or learn more about him on LinkedIn

Connected Home Video Series: Do Smarter Devices Mean Smarter Marketing?

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Pence breaks tie to allow states to strip family-planning dollars from abortion providers


Planned Parenthood is a key target of a Senate bill passed Thursday. (Lucas Jackson/Reuters)

This post has been updated.

Senate Republicans were forced to call on Vice President Pence to pass an antiabortion measure Thursday, marking the second time they’ve cast a help line to the new administration to move legislation.

Pence delivered the tiebreaking vote on a resolution reversing an Obama administration rule that prevented states from withholding family-planning dollars from Planned Parenthood and other clinics that provide abortions. The vice president’s appearance in the Senate chamber was needed after two Republicans, Sens. Susan Collins of Maine and Lisa Murkowski of Alaska, defected. No Democrats supported the resolution.

The measure, a priority for groups that oppose abortion, would give a thumbs-up to Tennessee and other conservative states to resume policies blocking Planned Parenthood clinics from getting federal funding through the Title X family-planning program. Those dollars can’t be used for abortions, but conservatives feel abortion providers shouldn’t receive any taxpayer funds.

While courts have not allowed states to withhold Medicaid money from Planned Parenthood, they’ve generally allowed states to redirect family-planning dollars to other health providers.

“It’s a simple statement of where we used to be,” said Sen. James Lankford (R-Okla.). “States could choose to have Planned Parenthood as part of their Title X funding [but] states should not be compelled to.”

The women’s health organization dodged a bullet last week when a House bill repealing parts of the Affordable Care Act and blocking Planned Parenthood’s Medicaid funding was pulled amid a rebellion of conservative and moderate Republicans. But it remains a key target for conservatives.

President Trump is expected to sign the Title X measure, which the House approved in February, though his administration has yet to release a statement of intent on it.

Sen. Patty Murray (D-WA) said Thursday she is apprehensive that Republicans will continue trying to strip streams of federal dollars from Planned Parenthood through other means this year, including by attaching riders to a spending bill. The money Planned Parenthood receives through Medicaid cannot be used for abortions.

“We should all be aware there is more headed our way,” Murray said on the Senate floor. “We are going to fight these efforts every step of the way.”

Conservative activists, who saw in the ACA repeal bill their first realistic chance to block Medicaid from reimbursing any services at Planned Parenthood clinics, are urging Congress to pass a defunding measure before it breaks for an April recess.

“You have a clear path to accomplish this goal,” several dozen groups, including Susan B. Anthony List, March for Life and Family Research Council, write in a letter being sent to members Friday. “There are no excuses for inaction.”

The Title X bill is a small but significant victory for abortion opponents. Thirteen states have blocked Planned Parenthood and other abortion providers from getting the family planning dollars, which can be used for services such as contraception and screening for sexually transmitted diseases.

But even this legislation was perilously close to defeat. West Virgina Sen. Joe Manchin III, the Democrat most likely to support it, instead sided with his party. That meant Republicans had to bring in not only Pence, but also Sen. Johnny Isakson (R-Ga.), who has been absent for several weeks recovering from two back surgeries.

In both a procedural vote in the morning as well as the final afternoon action, Isakson brought the measure to a 50-to-50 tie, and Pence cast his vote for its final passage.


Sen. Johnny Isakson (R-Ga.), who is recovering from back surgery, leaves the Senate chamber after voting on the Title X legislation on Thursday. (J. Scott Applewhite/AP)

Isakson, who used a walker to get onto the floor, exited in a wheelchair. He told reporters that he had always planned to ease back into his routine this week by flying up from Atlanta, where he is undergoing a 12-week rehabilitation, to cast some votes.

“We didn’t know at the time what it would be, but it turned out to be the vice president’s tiebreaker,” Isakson said.

The lawmaker initially expected to be needed on the health-care legislation the Senate was to take up this week, since its final passage and several amendments could have been decided by a single vote. But with that effort now in tatters, the Senate floor was quiet this week until Thursday’s debate on Title X funding.

“I have watched the Congress of the United States on television for eight weeks trying to rehab from spinal surgery — I know more about it than I knew about it when I was here,” Isakson joked.

Thursday’s vote was Pence’s second tiebreaker of his young term. The first came Feb. 7, when he cast the deciding vote to confirm Betsy DeVos as education secretary. Pence is expected to return to the Senate on Thursday afternoon for a final vote on the Title X measure.

The last time a vice president had to break a tie on final passage of legislation was nearly a dozen years ago, when Richard B. Cheney voted for the Deficit Reduction Act of 2005.

Cheney broke eight ties as vice president, mostly to pass amendments or advance legislation on procedural votes. Joe Biden never had to break a tie during his eight years as vice president. Al Gore broke four ties — all on legislation or procedural matters.

Ed O’Keefe and Paul Kane contributed to this report.

Trump’s re-election bid collides with policy problems

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On the roster: Trump’s re-election bid collides with policy problems – Witness: Russians targeted Rubio – Report: Trump aides told Nunes what Nunes told Trump – I’ll Tell You What: Kidding, not kidding – Paging Tara Reid

TRUMP’S RE-ELECTION BID COLLIDES WITH POLICY PROBLEMS
It’s too soon to say how President Trump’s agenda will fair, but we do know his re-election bid is in trouble. 

That may sound preposterous to say in the 10th week of an administration, but here we are.

Trump, who filed for re-election before he took office, is getting a boost from his most important donors, hedge-fund tycoon Robert Mercer and his family. It comes in the form of a $1.3 million ad blitz targeted at swing states as well as states represented by vulnerable Democratic senators.

Trump is doing his part by renewing his war with his fellow Republicans, blasting House conservatives for defeating his health-insurance overhaul last week.

There’s no doubt that Trump whose first months in office have been marked by near-constant controversy, policy setbacks and historically low approval ratings, could use a boost. 

Going back to his successful campaign model of Mercer money and dramatic confrontations with other politicians could be a help. His core voters need reassurance and beating up on Cruz-style conservatives has worked before. Just ask Ted Cruz

But Trump will need more than slick ads and scapegoats to win his long, long re-election campaign. He will need policies that work.

To that end, Trump and House Speaker Paul Ryan are playing good cop and bad cop with House Republicans in a bid to get lawmakers to fall in line. 

Trump keeps talking about wanting to work with Democrats to enact the more liberal parts of his agenda and blaming conservatives for being ideologically hidebound. Ryan, meanwhile, is telling his troops that they better hurry up and take the first deal before the President follows through on his threat. 

Some conservatives seem anxious enough that they might go along, but for Trump and Ryan’s routine to be successful it will have to be credible. 

So the question that confronts Washington is whether Trump is serious about dropping the effort to replace ObamaCare and instead work with moderate Republicans and Democrats to repair the legislation. And if he is, are Democrats actually interested? 

This may just be a game of chicken with conservative lawmakers to force them to accept the original version of TrumpCare. That depends, however, on the idea that Ryan and his counterpart in the Senate, Mitch McConnell, would go along. That seems unlikely.

At present, Ryan is maintaining the House lawsuit against the executive branch undertaken during the Obama administration to block subsidies paid to insurance companies under the existing law. And it’s an open question whether the budget bosses in the upper chamber do not even intend to fund the subsidies in the first place. 

Not a lot of repair going on there… 

What else is not going on is the promised pivot to Trump’s cherished tax overhaul and stimulus spending package. The Republican leadership seems dug in on the issue of addressing health insurance first. Trump’s focus on badgering and blaming conservatives suggests that he agrees and has gone back to Plan A: jam through some manner of replacement for ObamaCare and then turn to more popular policy provisions.

The president finds himself in something of a snare. He can’t get re-elected if he doesn’t have policy victories. But if the policies he is able to enact are unpopular, he loses anyway. 

At some point we may see Trump shift his anger away from right wingers and put it on the congressional leaders who are being sticks in the mud. But for now, Trump is sticking it out with the GOP establishment. That may be because opposition to Trump among Democrats is so uniformly intense other than Trump enthusiast Sen. Joe Manchin, D-W.Va., the president has not found many friends on the other side of the aisle. 

The astonishing brinksmanship over Trump’s well-regarded nominee to the Supreme Court tells us that even when it is against their long-term interests, Democrats are determined to be seen as absolutists in opposing Trump. 

If the president wants to get out of his jam between the Republican establishment and conservatives, he is going to need some Democrats to help him make good on his threats. Unfortunately for Trump, many on the left are content to watch and wait.

First, they want to see when and if the GOP will actually cannibalize itself. Second with at least two ongoing investigations into potential ties between Trump’s campaign and the Kremlin, there’s lots of incentive for Democrats to just wait and see. 

Trump needs them way more than they need him. And without successes of his own, Trump won’t be able to entice any significant number of aisle crossers. And what that means is that before ads or rallies or Twitter fights can keep him in office, Trump will have to successfully sell legislation that he believes in. 

Whether it’s on health insurance or taxes or anything else, the president needs to become an evangelist for some specific policy idea around which he can form a new coalition.

THE RULEBOOK: GOLDILOCKS 
“For the absurdity must continually stare us in the face of confiding to a government the direction of the most essential national interests, without daring to trust it to the authorities which are indispensible to their proper and efficient management.” – Alexander Hamilton, Federalist No. 23

TIME OUT: WOMEN IN COMBAT 
The New Yorker: “… The skill that Ms. Pac-Man demands of its players—making multi-objective, dynamic decisions quickly—turns out to be the same ability that artificial-intelligence researchers wish to program into many of their bots. And according to Silvia Ferrari, the director of Cornell University’s Laboratory for Intelligent Systems and Controls, the game is an especially ideal environment for training autonomous military machines. …While the endeavor may seem flippant, Ferrari, who first played Pac-Man when she was ten years old, believes that it will lead to useful applications. Code tested and trained using Ms. Pac-Man could, she suggested, be integrated into unmanned vehicles, helping them conduct search and surveillance missions under conditions that would be too hazardous for humans—in war zones, disaster areas, or the deep ocean.”

Flag on the play? – Email us at 
HALFTIMEREPORT@FOXNEWS.COM with
your tips, comments or questions.

WITNESS: RUSSIANS TARGETED RUBIO
TPM: “A witness revealed Thursday at a Senate Intelligence Committee hearing that Sen. Marco Rubio (R-FL) and House Speaker Paul Ryan (R-WI) had been targeted by Russian actors attempting to influence U.S. politics. Clint Watts, a fellow at the Foreign Policy Research Institute … said that he believes Rubio, as a presidential candidate, was a victim of Russian propaganda aimed at influencing the U.S. presidential election. ‘Russia’s overt media outlets and covert trolls sought to sideline opponents on both sides of the political spectrum with adversarial views towards the Kremlin,’ Watts said. ‘They were in full swing during both the Republican and Democratic primary season, and may have helped sink the hopes of candidates more hostile to Russian interests long before the field narrowed. Senator Rubio, in my opinion, you anecdotally suffered through these efforts.’”

Senate Intel committee takes on Russian ‘information warfare’ – Fox News: “Russia is engaged in ‘information warfare’ on American soil, and its interference in the 2016 presidential campaign is just one part of a strategy to undermine Western democracies that continues today, the chairman of the Senate Intelligence Committee said Thursday. ‘Unfortunately, you will learn…that these efforts by Russia to discredit the United States and weaken the West are not new. These efforts are, in fact, at the heart of Russian – and previously, the Soviet Union – intelligence efforts,’ said Sen. Richard Burr, R-N.C., at the start of a key hearing by his committee.  The focus of the hearing is on how the Kremlin allegedly used technology to spread disinformation in the U.S. and Europe. Vladimir Putin himself on Thursday dismissed what he called ‘endless and groundless’ accusations of Russian meddling.”

Russia paid hackers to push fake news – Reuters: “Warner and Burr both stressed the importance of exposing the activity of Russian hackers, which Warner said included reports of « upwards of 1,000 paid Internet trolls » who spread false negative stories about Clinton.”

Comey tried to go public on Russia before election – Newsweek: “FBI Director James Comey attempted to go public as early as the summer of 2016 with information on Russia’s campaign to influence the U.S. presidential election, but Obama administration officials blocked him from doing so, two sources with knowledge of the matter tell Newsweek. Well before the Department of Homeland Security and the Office of the Director of National Intelligence accused the Russian government of tampering with the U.S. election in an October 7 statement, Comey pitched the idea of writing an op-ed about the Russian campaign during a meeting in the White House’s situation room in June or July.”

Fiorina calls for special prosecutor – WashEx: “Carly Fiorina on Monday called for a special prosecutor and an independent commission to handle the investigation into Russia’s involvement in the 2016 elections…’ We’ve got to have either a special prosecutor or an independent commission, and that’s still the right answer,’ Fiorina told the ‘John Fredericks Show.’”

REPORT: TRUMP AIDES TOLD NUNES WHAT NUNES TOLD TRUMP
NYT: “A pair of White House officials played a role in providing Representative Devin Nunes of California, a Republican and the chairman of the House Intelligence Committee, with the intelligence reports that showed that President Trump and his associates were incidentally swept up in foreign surveillance by American spy agencies. … Several current American officials identified the White House officials as Ezra Cohen-Watnick, the senior director for intelligence at the National Security Council, and Michael Ellis, a lawyer who works on national security issues at the White House Counsel’s Office and formerly worked on the staff of the House Intelligence Committee. A White House spokesperson declined to comment. … Officials said the reports consisted primarily of ambassadors and other foreign officials talking about how they were trying to develop contacts within Mr. Trump’s family and inner circle in advance of his inauguration.”

[Rep. Adam Schiff, D-Calif., and Nunes were expected to meet today.]

SENATE CAREENING TOWARD NUCLEAR SHOWDOWN
Politico: “The Senate is careening toward a historic change to its filibuster rules that takes it one step closer to a version of the majority-rule House of Representatives. But no one seems to care enough to save the Senate from itself. Unlike past institutional crises, there’s no bipartisan “gang” stepping up to force a truce between the warring armies led by Mitch McConnell and Chuck Schumer. …  McConnell is increasingly dug in, rallying his troops to confirm [Judge Neil Gorsuch] by any means necessary.  Schumer has staked his reputation as leader to a successful filibuster of Gorsuch, with major disappointment looming on the left if he fails. … But interviews with the two moderate Republicans most likely to object to a rules change [Sens. Lisa Murkowski, R-Alaska, and Susan Collins, R-Maine] reveal that McConnell is likely on solid ground.”

I’LL TELL YOU WHAT: KIDDING, NOT KIDDING

Well, that health care debate went well. Dana Perino and Chris Stirewalt break down where President Trump and the Republicans went wrong in their quest to repeal and replace ObamaCare. Is this the beginning of a war with the Freedom Caucus, or are his tweets just…kidding? Plus, Dana gives an update on your favorite diabetic cat. LISTEN AND SUBSCRIBE HERE

PLAY-BY-PLAY
Hawaii federal judge decides to maintain refugee ban – Fox News 

Seattle sues over administration threat on sanctuary cities – Fox News

Dem congressman to launch bid to unseat Cruz – Houston Chronicle

The right-hand woman to Trump’s right-hand man: Julia Hahn – WaPo

DHS Secretary John Kelly says families will not be separated at border – The Hill

Trump admin now suggests only modest changes to NAFTA – WSJ

Trump deputy chief of staff leaving for outside pro-Trump PAC – Politico

Mega map: A look at how every precinct in America voted – Decision Desk

AUDIBLE: PANCHO VILLA 
“That was some weird s–t.” – Former President George W. Bush reacting to Trump’s inauguration reported by New York Magazine. 

FROM THE BLEACHERS
“Enjoy your daily report immensely… keep up the good work! But I’ve read just about enough of the Gorsuch nomination to the Supreme Court to scream…This is such a biggie that Senator McConnell should have pushed his committee chairman to the brink to get this done and the nominee, should he be confirmed, seated on the bench by now…Senate Democratic leadership has shown more spine…what with delays and provocations. With luck, maybe we’ll all live long enough to see some true courage and audacity from Senate Republican leadership. But I’m not holding my breath.” – James W. Herzog, Spartanburg, S.C.

[Ed. note: Patience, Mr. Herzog! There is no danger that Gorsuch will be passed out of committee and, as reported above, Senate Republicans seem more than willing to blow up the rules of the body to put his nomination through next week. Remember like a lot of things in life, the people making the most noise in Congress are seldom the ones in the best position.]

“I have a sailing analogy for you.  It’s the set of the sails and not the gales that determines our direction.  Some wind is required but there is plenty of hot air in Congress. (some of it seems to be flatulence)  We need a Captain to direct the ship and a crew with a common goal. This is one of the times that the shortest distance between two points is not a straight line.  I am sure that the framers of the Constitution understood the concept.  I am equally sure that, except for minor endeavors, they preferred sailors to oarsmen.  Always important to choose the right tool for the job.  I do appreciate the trim of your jib.  Thanks for listening.” – Margy Gangal, Pasco, Washington

[Ed. note: That’s a great way to look at it, Ms. Gangal but your analogy supposes that the admiralty has agreed on a course…]

“We all better stop being so [afraid] of the 6-legged version of the 8-limbed arachnids. Insect Bombs may be our doom!” – Bob Leavitt, North Ferrisburgh, Vt. 

[Ed. note: You are referring, no doubt, Mr. Leavitt to Wednesday’s Time Out about the voracious appetite of the world’s spiders. I confess that I recoil at the sight of the little buggers but have been, I hope, admirably consistent in keeping my pledge to not kill them. They are miraculous organisms and I certainly hate mosquitoes and flies more than an arachnid’s creepy eyes.]

Share your color commentary: Email us at
HALFTIMEREPORT@FOXNEWS.COM and please make sure to include your name and hometown.

THE JUDGE’S RULING: IS HEALTH CARE A RIGHT OR A GOOD? 
Fox News Senior Judicial Analyst Judge Andrew Napolitano explores the true nature of health care and health insurance amid the debate over ObamaCare’s replacement: “…the federal government cannot create a right that the Constitution does not authorize. It can’t constitutionally transfer wealth from taxpayers or employers to others and then claim that the others have a right to the continued receipt of the transfers.” More here.

PAGING TARA REID
NewsHub: “[Residents of Queensland, Australia] are being warned to stay out of the floodwaters after Cyclone Debbie lashed the region, with creatures from the deep washing up. A massive bull shark was one of those to surface, ending up on a road in the town of Ayr. ‘Think it’s safe to go back in the water? Think again!’ Queensland Fire and Emergency tweeted with a photo of the monstrous critter. It was towed back to the nearby Burdekin River, but was unable to be revived. The cyclone forced the evacuation of more than 25,000 people and has been declared a catastrophe by the Insurance Council of Australia. Insurance claims for damage after the storm and flooding in are expected to top billions of dollars.”

AND NOW, A WORD FROM CHARLES…
“I think it is like ‘The Godfather’.  This is not personal.  It’s business.  I don’t think the personal stuff is really what’s at the core here.  They really are significant ideological differences among Republicans.” – Charles Krauthammer on “Special Report with Bret Baier.”

Chris Stirewalt is the politics editor for Fox News. Sally Persons and Brianna McClelland contributed to this report. Want FOX News Halftime Report in your inbox every day? Sign up here.

Chris Stirewalt joined Fox News Channel (FNC) in July of 2010 and serves as politics editor based in Washington, D.C. Additionally, he authors the daily Fox News Halftime Report political news note and co-hosts the hit podcast, Perino Stirewalt: I’ll Tell You What. He also is the host of Power Play, a feature video series on FoxNews.com. Stirewalt makes frequent appearances on network programs, including America’s Newsroom, Special Report with Bret Baier and Fox News Sunday with Chris Wallace. He also provides expert political analysis for FNC’s coverage of state, congressional and presidential elections.

Victoria Celebrates Mexican Weather

  • by Larissa Faw,

    7 hours ago

Constellation Brands is introducing the second phase of its
multi-faceted campaign to promote Victoria, considered Mexico’s oldest beer. The inaugural campaign was launched last year through the character Gregorio, a gringo who loves all things Mexican.

The creative builds on this “proudly Mexican” ethos by celebrating unique Mexican traditions, including its gorgeous and provocatively dressed weather girls.

The Spanish-language spot with English subtitles features a group of friends crowded around a laptop as they watch Mexico’s weather report. 
Another member of their group, Gregorio – the gringo who loves all things Mexican – enters the room carrying three bottles of Victoria beer and immediately becomes enthralled with the onscreen weather
girl, Yanet. After a dreamy romance, Gregorio’s friends eventually snap him out of his daydream while he echoes, “Mexico really has everything.”

Targeting U.S. Hispanic males
ages 21-39, the campaign appears across all national U.S. Hispanic TV networks including Univision Telemundo, while out-of-home runs in Chicago, Dallas, Los Angeles, New York and San Francisco.
In addition, Victoria is now focusing new efforts in the social media and digital spaces – such as Instagram, Facebook and YouTube.

Until last year, there had never been any advertising
support for Victoria since Constellation first brought the beer brand to the U.S. in 2010. This changed when Constellation Brands tapped the community to introduce the iconic beer brand to U.S.
audiences in 2016.

« The first campaign was well received amongst our target, » says Erika Rivera, senior account executive, the community. « It connected emotionally with our consumers in a
positive way due to the values it reflected, including camaraderie and acceptance. The lighthearted humor and Mexican customs and environments also added to its overall appeal and relevance with this
consumer. »

Marketing expenses for Constellation Brands, which also owns Modelo and Corona, is 8.5%-9% of net sales, according to financial results. « We track that very diligently to make sure
that we are getting a return for it and we continue to see the returns as we invest in our brands, » they say.

Here’s how Microsoft is ramping up Windows Mixed Reality marketing, sales efforts

There may be no new HoloLens headset on tap for this year (and maybe even next), but that doesn’t mean Microsoft is in a holding pattern on the AR/VR front.

mixedrealitypush.jpg

Microsoft is separating out its Mixed Reality Marketing Team from the Surfaces devices team. The company has hired the former chief marketing officer of Oculus VR at Facebook, Elizabeth Hamren, to run that new separate team.

The company also plans to invest in a dedicated set of Mixed Reality sellers for its fiscal 2018 (which kicks off on July 1, 2017). That team will be working with Microsoft PC partners to push mixed reality headsets for Windows 10 PCs this holiday season.

Microsoft recently renamed its « Windows Holographic » technology to « Windows Mixed Reality. » With the Windows 10 Creators Update, Microsoft is making the Windows Mixed Reality shell a built-in component in the operating system.

Earlier this month, Microsoft officials said the development kits for Mixed Reality headsets would begin shipping in March. The actual headsets, starting at $299, from companies like Acer, ASUS, Lenovo, HP, Dell, and more are expected to ship to consumers later this calendar year.

Microsoft made the announcement about its expanded Mixed Reality push on March 30, a year ago to the day when Microsoft began selling HoloLens development kits for $3,000 each. Microsoft officials said there are now 150 « exclusive Mixed Reality » apps in the Windows Store.

Here’s a copy of Corporate Vice President of the Windows and Devices Group Yusuf Mehdi’s internal mail (shared by Microsoft) that describes the company’s updated Mixed Reality sales and marketing push:

Team,

One of the biggest bets Microsoft is making for the future of computing is the development of a new world of mixed reality, led in large part by our pioneering work on Microsoft HoloLens. We have been on this journey from the unveil of HoloLens back in January 2015, to the announcement from our OEM partners of the first headsets capable of mixed reality last October, to the release of the first Windows 10 Mixed Reality dev kits this month. As we gear up for this coming holiday, we enter a new phase of bringing mixed reality to everyone.

To match the industry-defining technical work of our engineering team and to build on the broader work to establish the category of Mixed Reality, I am excited today to announce some changes within our team to enable us to accelerate our market presence.

1) Acknowledging the growing importance of this category, I am creating a dedicated Mixed Reality Marketing Team, separating it from the Surface devices team, and taking it as a direct report.

2) With support from Chris and Satya, we created a CVP level role to head this effort. I am thrilled to announce that after a thorough search, we have found an ideal leader in Elizabeth Hamren, the former CMO of Oculus VR at Facebook. Liz will be joined by Jeff Hansen, Sandhya Thodla and their teams, who have been doing great work driving our progress to date.

3) We are going to ramp up our sales efforts by investing in a dedicated set of sellers and TSPs for FY18. Combined with the significant marketing investment we are making for this coming holiday with mixed reality headsets marketed on Windows 10 PCs by the Windows 10 marketing team, we are set up to have an acceleration of our mixed reality initiative.

As CVP of Mixed Reality Marketing, Liz will be responsible for driving the global business and marketing strategy, working closely with our internal partners in engineering, Windows product marketing, integrated marketing, the MCB and Commercial teams, and external partners around the world. We have big, bold goals for mixed reality and the impact it can have on our overall Windows and Devices Group ambition to create more personal computing.

Liz is an industry veteran with extensive experience in product marketing, management, and development across a range of devices, spanning over 20 years. Prior to her role as CMO of Oculus VR, Liz served as the Vice President of Marketing at Dropcam, a cloud-based Wi-Fi video monitoring service, acquired by Nest Labs. She oversaw all aspects of marketing, including brand and advertising, product marketing, channel marketing, public relations and social media, as well as web and subscription sales. Liz has also served as Vice President of Marketing at Plantronics and Vice President of Marketing at Jawbone. Previous leadership positions have included posts at OQO, Mayfield Fund and Microsoft (which she left in 2002). She also served as a Director of Cozi Group, Inc. Liz has a BSE in Civil Engineering and Operations Research from Princeton University and an MBA from Harvard Business School.

I am looking forward to learning from Liz and adding her extensive industry experience to our WDG Marketing Leadership Team. It’s an exciting time as we push forward in this critical area for the company. Liz officially joins Microsoft today, just in time to join the Exec Retreat, and she will join the team in the office soon. Please welcome Liz to the team.

Yusuf

VIDEO: Jaguar unveils first electric vehicle using VR headsets


Oculus Rift VR


We must control virtual reality before it controls us


We must control virtual reality before it controls us

We must face up to the potential dangers of widespread virtual reality technology before it’s too late.

HCF Pitches Sydney Swans AFL Stars Against Everyday Aussies In New Video Series

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