Archives par mot-clé : video

Rice denies compiling, leaking names of Trump officials from intelligence reports

Former Obama national security adviser Susan E. Rice said Tuesday that she “absolutely” never sought to uncover “for political purposes” the names of Trump campaign or transition officials concealed in intelligence intercepts, and she called suggestions that she leaked those identities “completely false.”

“I leaked nothing, to nobody, and never have and never would,” Rice said in response to the latest charges and countercharges flowing from politically charged investigations into Russian interference in the presidential election.

Since they were first reported over the weekend, the Rice reports have quickly overtaken the steady drumbeat of revelations about connections to Moscow that have dogged President Trump for months. On Tuesday, the subject dominated cable news and flooded Twitter.

“RICE ORDERED SPY DOCS ON TRUMP?” the president retweeted, with a link to the Daily Caller and a Drudge Report headlined “Boiled Rice.”

A number of Republican lawmakers said that Rice should be called to testify before congressional inquiries into what U.S. intelligence has said were Russian efforts not only to roil the presidential race, but also to tip the scales in Trump’s favor.

“If the reports are right, then she will be of interest to us,” said Sen. Richard Burr (R-N.C.), chairman of the Senate Intelligence Committee, which, along with its House counterpart and the FBI, is investigating the matter.

“When it comes to Susan E. Rice, you need to verify, not trust,” Sen. Lindsey O. Graham (R-S.C.) said in an interview with Fox News. “I think every American should know whether or not the national security adviser to President Obama was involved in unmasking Trump transition figures for political purposes.”

Sen. Tom Cotton (R-Ark.), called Rice the “Typhoid Mary of the Obama administration.”

Beyond Trump’s tweets, however, the White House was uncharacteristically restrained on the subject, as its media and Capitol Hill allies expressed outrage on its behalf. “It’s not for me to decide who should testify or how they should do it,” press secretary Sean Spicer said.

Rep. Adam B. Schiff (Calif.), the ranking Democrat on the House Intelligence Committee, called the attention focused on Rice a diversionary tactic. He has also called on the Intelligence Committee’s chairman, Rep. Devin Nunes (R), a Trump transition official and fellow Californian, to recuse himself from the investigation. The White House, Schiff said, has a “strong desire . . . that we lose our focus, that we not pursue the investigation of Russia, particularly as it might impact the Trump campaign.”

At the same time, Schiff told CNN, Rice has long been a target of what he called the “Breitbart crowd . . . the hard right” since the September 2012 attacks on a U.S. diplomatic facility in Benghazi, Libya. Four U.S. officials were killed in an extremist attack that Rice initially described as an anti-American protest that evolved into violence.

White House chief strategist Stephen K. Bannon is the former chairman of Breitbart News, which he has described as “the platform for the alt-right,” an antiglobalist movement that seeks a whites-only state.

Asked Tuesday whether she was willing to testify, Rice told MSNBC, “Let’s see what comes.” Investigations on “Russian involvement in our electoral process are very important, they’re very serious, and every American ought to have an interest in those investigations going wherever the evidence indicates they should,” she said.

“I have an interest as an American citizen, as a former official,” Rice said. “I would want to be helpful in that process if I could.”

The focus on Rice comes as lawmakers are trying to iron out why Nunes went to the White House two weeks ago to view documents that he later said suggested that the names of Trump transition team members had been improperly “unmasked.” Top officials can ask intelligence agencies to reveal the names to them for national security or other reasons.

The term refers to revealing a name that has been blacked out in an intelligence surveillance report. The law does not permit surveillance of U.S. people without a warrant; if one shows up in authorized surveillance of a foreign person, it is “masked.”

News media reports on contacts between Russia and Trump associates, including in The Washington Post, have included names said to have appeared in intelligence reports — either persons named in conversations between foreigners, or conversations directly between foreigners and U.S. persons.

Most prominent among them is former Trump national security adviser Michael Flynn, whose ­December phone conversations with Russia’s ambassador in Washington included references to U.S. sanctions imposed under President Barack Obama. After a Post report on the conversations, Trump ousted Flynn for mischaracterizing them to Vice President Pence.

Trump later charged that he, himself, had been surveilled under orders from Obama, who allegedly was seeking to undermine him. The administration has said repeatedly that attention should be focused on who unmasked and leaked, rather than on the information revealed.

After Nunes’s statement about the unmasking, The Post reported last week that at least three White House officials were involved in handling the files shown to him. On Monday, a report by Bloomberg View suggested that those officials began examining the files after discovering that Rice, while working as Obama’s national security adviser, had requested the names be unmasked.

The Daily Caller followed with a report, sourced to former U.S. attorney Joe DiGenova and “other official sources,” that said that Rice ordered U.S. spy agencies to produce “detailed spreadsheets” of phone calls involving Trump and his aides.

The White House immediately drew attention to a PBS interview in which Rice, on the same day as Nunes’s statement about the documents, said, “I know nothing about this.”

Speaking Tuesday to MSNBC, Rice said that she, like other top officials in all administrations, sometimes asked for names of U.S. persons that had been blacked out in intelligence reports — “on every topic under the sun when it seemed relevant” — when necessary to “protect the American people and do our jobs.”

“Let me give you an example — completely made up,” she said. “Let’s say there was a conversation between two foreigners about a conversation they were having about an American who was proposing to sell to them high-tech bomb-making equipment.

“Now, if that came to me as the national security adviser, it would matter enormously — is that some kook sitting in his living room communicating via the Internet to sell something he doesn’t have, or is this a serious person or company or entity with the ability to provide this technology perhaps to an adversary? That would be an example of how it is necessary knowing who that person was to assess that information.”

“I can’t say that the pace of unmasking requests” rose during the Trump transition, Rice said. But, she said, “the pace of intelligence reports on Russian interference efforts increased” beginning in late summer. Intelligence officials went back to rescrub the reports after Obama requested a compilation of them, which was delivered in January, she said.

“There was no spreadsheet, nothing of the sort,” Rice said.

“The allegation is that somehow Obama administration officials utilized intelligence for political purposes,” she said. “Absolutely false.”

Chemical attack kills dozens in Syria as victims foam at the mouth, activists say

Scores of Syrians, many of them women and young children, were killed Tuesday in one of the deadliest chemical attacks of the country’s six-year war, according to doctors, rescue workers and witnesses.

Airstrikes on the northwestern town of Khan Sheikhoun began just after daybreak, delivering an unidentified chemical agent that killed at least 58 people and filled clinics across the area with patients foaming at the mouth or struggling to breathe.

President Trump blamed the attack, which he said was carried out by the Syrian government, on former president Barack Obama, calling it a “consequence” of Obama’s “weakness and irresolution.” The reference was to Obama’s decision not to follow through with a threat to use military force against Syrian President Bashar al-Assad after a 2012 chemical attack.

In a statement released by the White House — just days after the administration said action against Assad was not a U.S. priority — Trump called the Tuesday attack “reprehensible” and said that it “cannot be ignored by the civilized world.” At the United Nations, U.S. Ambassador Nikki Haley called for an emergency meeting of the Security Council.

The Syrian Observatory for Human Rights, a Britain-based monitoring network, put the death toll at 58, including at least 11 children. Doctors at the scene cited higher figures, saying entire families were killed in their sleep.

Three doctors said in interviews that the symptoms they saw were far more serious than they would expect from chlorine, which Syrian government forces have used as a chemical weapon in the past. The Hague-based Organization for the Prohibition of Chemical Weapons expressed “serious concern” and said it was investigating.

Images from the area showed the bodies of at least a dozen men, women and children splayed across the ground between two houses. It was not possible to independently verify the reports, but video footage showed lifeless bodies wrapped in blankets and packed on the back of a truck. The youngest were wearing diapers.

In another video, several children were seen slumped on hospital beds, apparently unresponsive to the medics and chaos around them.

Syrian government warplanes in recent months have launched heavy attacks across northern Idlib province, where hundreds of thousands of civilians — many having fled other battle zones — are squeezed together among much of what remains of the armed opposition to Assad.

Syria’s Foreign Ministry denied involvement in Tuesday’s attack, saying the government was committed to its obligations under the international Chemical Weapons Convention. Syria joined the convention in 2013 after launching sarin attacks on several Damascus neighborhoods — strikes that killed hundreds of civilians and pushed the United States to the brink of military intervention.

“Assad calculates, reasonably, that military dynamics play in his favor. By using chemical weapons and other weapons, he is demonstrating the powerlessness of international actors,” said Emile Hokayem, a Middle East analyst at the International Institute for Strategic Studies.

Congressional refusal to vote in favor of U.S. military action after Assad’s use of sarin, a nerve agent, in 2012 provided Obama with cover to withdraw his ultimatum, although he continued to call for Assad to leave power. The United States and Russia, Assad’s main backer, then negotiated a plan for the internationally supervised removal of Syria’s chemical weapons stocks.

Throughout his presidential campaign, Trump criticized Obama for what he said was a waste of attention and resources on Syria’s internal struggle at the expense of the fight against the Islamic State. Late last week, ­Haley said the U.S. priority was no longer to “focus on getting Assad out,” while Secretary of State Rex Tillerson said the Syrian people should decide Assad’s future.

A senior State Department official told reporters Tuesday that Assad has committed “war crimes” and blamed his Russian and Iranian backers for failing to control him. Those two countries are “guarantors” of a cease-fire they negotiated, the official said, but “clearly, they are not able to deliver.”

“That’s a very significant problem. Obviously that’ll be something that we’ll be looking at and discussing and reviewing,” said the official, who noted that Tillerson will visit Moscow this month. The official spoke on the condition of anonymity under rules set by the State Department.

The attack came as European diplomats gathered in Brussels for a flagship conference aimed at pledging billions of dollars for Syria’s reconstruction, six years into a civil conflict that has shattered much of the country and prompted refugees to pour out across the Middle East and Europe.

Photographs of lifeless bodies in Khan Sheikhoun were passed from phone to phone in the Brussels conference hall, attendees said, a stark reminder of the limitations of European power in a war now heavily driven by Iranian and Russian influence. 

In Washington, Senate Foreign Relations Committee Chairman Bob Corker (R-Tenn.) echoed Trump’s criticism of Obama, saying that the former president had “figuratively jumped in [Russian President Vladimir] Putin’s lap” to agree on the weapons withdrawal.

Sen. John McCain (R-Ariz.) said that “Assad believes he can commit war crimes with impunity,” and he challenged Trump to take action. The question now confronting Washington, he said, “is whether we will take any action to disabuse him of this murderous notion.” 

Doctors and activists in rebel-held areas have accused the government of sharply increasing chemical attacks across Idlib, Aleppo and Hama provinces since the end of last year.

In the Khan Sheikhoun attack, Samer al-Youssef, a resident, described watching people running toward the homes of relatives, then wrenching open the doors to find them dead inside.

“We did our best, but we couldn’t save people. Around 30 percent of those who were brought to us were dead on arrival,” said Usama Darwish, a doctor.

Although a nationwide cease-fire has technically been in place across Syria since late December, civilians and rebel groups now say it exists in name only. 

“People are terrified. They don’t know where to go,” said Ahmad Rahhal, a 22-year-old activist. “They can’t cross into Turkey because the borders are closed, but if they stay in their houses, they will be attacked by bombs. What can they do?”

As a displacement crisis burgeons on its southern border, Turkey has limited new Syrian arrivals to those seeking medical treatment, often in the wake of attacks. Reports Tuesday suggested that ambulances were lined up at the border crossing, ready to bring the next wave of casualties to Turkish hospitals.

Zakaria Zakaria in Istanbul, Heba Habib in Stockholm and William Branigin in Washington contributed to this report.

Prepare to Be Inspired by SoulCycle’s First Major Marketing Campaign

Looking for your daily dose of fitness inspiration? Look no further than SoulCycle’s new “Find It” campaign.

“Find It” is the fitness studio’s first major integrated marketing campaign since it was founded 11 years ago. SoulCycle worked with Laird + Partners on the campaign, which includes a two-minute hero video starring 30 or so of the studio’s instructors, short videos focused on four different SoulCycle instructors and new imagery posted around most of the brand’s studios.

“We’re really excited about the campaign,” SoulCycle CEO Melanie Whelan said. “For us, it really symbolizes an evolution of the brand and, at it’s heart, what is was meant to be—a celebration of our community.”

Earlier in the year, Whelan noted that her team took a pause to think about how far the company had come, opening 75 new locations across 15 markets in the past five years. SoulCycle wanted to capture and celebrate that journey with its first major marketing push, but also tap into the journey that all SoulCycle riders experience.

Some people may scoff at the brand—known to some for its high class prices and elite atmosphere—and its use of inspirational phrases like “you can become an athlete,” “tap into your greatness” and “find your best self” in the ad, but avid riders and curious newbies will likely be inspired by the brand’s instructors from across the country.

“What we’ve tried to do here is create creative that really speaks to what you can find on the bike and what our instructors are intending to create every time they step on the podium,” Whelan said.

Alongside the videos—which the brand will push out across its social channels and on the its “Find It” microsite—SoulCycle will also wrap most of its studios in the striking black of white images of its instructors featured in the ads.

Why marketers should focus on video’s overall role, not specific tactics

Despite a recent focus on specific digital video tactics like live streaming or 360-degree technology, the real magic of video is only really apparent for marketers when they integrate it throughout their entire content marketing strategies rather than honing one approach over another. 

Video has many applications: It can support top-of-funnel marketing like brand awareness through compelling storytelling, and it’s effective throughout the entire sales pipeline as a way to present customer stories and testimonials, as well as to answer frequently asked questions. A testimonial video might even be the impetus that drives a sale home when a shopper has placed something in an e-commerce cart but hasn’t checked out yet.

With too many use cases to list and strong consumer adoption, it’s now a given that marketers must include video in their efforts, but where exactly it best fits in and how much time and resources should be put into it will vary by brand. 

« Video content is just one piece of the puzzle of a content marketing strategy, » said Emily Ann Brown, director of media and analytics, Elasticity. « When combined with a strategic distribution [paid media] plan and other forms of content, it can be a very compelling piece of the overall marketing mix. »

The video revolution

Video has become a go-to piece in the content marketing puzzle, and for good reason. Video often serves as a more effective, compelling storytelling format than static options like still images and text. And the video revolution has been largely fueled by two technology advances — the advent of widespread broadband and the simple fact that it’s relatively easy to create, edit and share with nothing more than a smartphone.

Smartphones are also a driver of video content consumption, as mobile users have been proven to be more than happy to watch video on smaller screens. YouTube is the old guard in the space, but other social media platforms have quickly gone all-in. Facebook has made it clear it’s focused on the medium, with moves like tweaking the News Feed algorithm to emphasize video and execs making statements that they see an all-video future for the platform, especially as digital display real estate crowds up.

Facebook’s wildly popular Instagram photo-sharing app has quickly become ideal for sharing video, especially with the launch of a Stories service last August; Snapchat users similarly thrive on the vertical format that the app helped popularize.

« Video content has become so prominent recently for a variety of reasons. It is so much more conducive in telling a brand’s story than a still image could ever hope to be, » said Chris Madden, co-founder of digital marketing agency Matchnode.

« It can serve to educate, inspire, entertain, or nearly any other emotion a brand is hoping to elicit from its audience, » he said. « It creates a more personal touch — especially with the rise of live video. It really gives the consumers and fans a first-hand view of what is going on inside the life of the person or brand they are following. »

Industry publications like Marketing Dive regularly cover video as a content format, often drilling down into specific situations and tactics, such as the importance of grabbing viewers’ attention in the first few seconds of video, the value in producing super short videos of 10 seconds or less and how marketers should approach live streaming. But, given video’s importance, marketers also need to understand how video content fits into a far bigger picture.

Where video ultimately shines most in a content marketing strategy is its ability to bring more interaction for users and to illustrate concepts that can’t be properly communicated with still imagery or words. 

« Brands who have a complex message must include video as part of their content marketing strategy in order to break through the very low level of attention that users have online and fully communicate the benefits of their brand, » Brown said. 

Making video part of a content marketing strategy

To get started, Madden suggested developing a couple of primary,  evergreen video assets that can be promoted for a year or more.

« Once those two assets are created and solid, most SMBs shouldn’t get bogged down in continually creating new videos, » he said.

In terms of cost, the general wisdom is that when spending $1 in production, plan on spending at least $1 for promotion, per Madden. As for overall content resource allocation, he leans toward pushing 30% of a marketing budget to video assets and the rest around image-focused call-to-action ads and content like blog posts, but there are no hard and fast rules.

As for types of video to include in a content strategy, top-of-funnel « intro » videos, live streaming and Snapchat spots work, along with product demos, webinars and educational video. Overall, the mix depends on the business.

Brown recommended using short-form video to draw viewers to long-form content for deeper brand engagement.  

« Brands can’t expect users to spend several minutes or more with their content without a proper short-form introduction, » she said. 

Share, share, share

If a video gets produced and placed online and no one watches it, did it ever really exist? Philosophical questions aside, both Madden and Brown emphasized the importance of getting video in front of eyeballs.

« Share it liberally, » said Madden. « It’s not enough to just post a new video to Facebook and hope it takes off. Put some ad budget behind it and get it in front of both your existing audience, as well as prospective members of your audience. »

Retargeting is another successful tactic, per Madden, who said watching a video is a highly engaging activity, but segmenting that audience further to find people who are the most invested allows marketers to better serve that segment and help them with a future purchasing decision.

« We love using Facebook Custom Audience to retarget our most committed video viewers, » he said. « We will create an audience of those who’ve viewed 75%-plus of the video and retarget them later with a different video showcasing more reasons why they should love our brand. »

Given that video appears on different platforms in different ways such as through autoplay with sound or no sound, Brown suggested taking sound into account and editing video to be easily interpreted without sound.

« About 85% of all video views consumed on Facebook are viewed without sound. As marketers, it’s our job to understand how people are using the medium and adapt our content accordingly, » Brown said. « Marketers who aren’t considering a soundless experience for their videos are missing out on an opportunity to engage with users who may never hear the audio of their content. »

Madden recommends focusing on Facebook, as the platform is paying more mind to the medium. He also mentioned that Facebook’s video analytics are strong and likely to deepen in the coming months, particularly with data around autoplay and volume, potentially accounting for when a viewer turns the volume on or off.

Video produced for content marketing can also be repurposed for advertising as long as that use is planned out in advance, said Brown. And, like all marketing assets, video pushes will only be successful if marketers track performance and evolve their approach based on data.

« Marketing teams need to clearly identify the objectives for each video being produced before production so the production teams can get footage that delivers upon the communication objectives and distribution methods of each video, » Brown said.

Live video has become the creative canvas for digital marketers


Digital marketing has become a world where data often overruns the creative process. A/B (or even A/B/C/D) testing every element in a campaign sometimes becomes the obsession, relegating the ideas to simply more variables to test. Many marketers crave creativity, big ideas and innovation.

Well, jump into the live video pool, folks, because this is where the innovation is happening today.

With the growth of live video, that process has been turned on its head in just the past couple of years. Brands are innovating across many elements of communications and campaigns.

From internal launch planning to massive live e-commerce events, the real-time nature of live video not only allows for more feedback on these efforts, but also — for some brands — more (calculated) risks to be taken. The proverbial safety net of prepackaged, highly planned content, once the inhibitor of innovation, is gone. And it is exhilarating again to be a marketer!

Disrupting digital marketing

Live video has become the creative canvas for digital marketers to embrace new means of delivering branded content. Don’t believe it? There’s a new live campaign happening every week that challenges what we thought we knew about the space. Some of the more recent examples:

Capitalizing on the real-time nature of the NCAA Tournament, Snapchat brought fans creative ways to trash-talk rivals through the platform all throughout the first two rounds. They could also add custom, geotagged snaps from all 64 campuses — bringing local flavor and fans in on the action as many early games came down to the wire.

Twitch, Amazon’s livestream platform, continues to diversify itself as a portal for unique video broadcasts. The latest example was its live stream of all 23 seasons of Power Rangers — a project backed by Twitch, to bring itself into the wider conversation around the film’s arrival in theaters in late March.

Jewelry brand David Yurman paid Elle to unveil its new line live on the publication’s Facebook page, in an event that was hosted by Instagram stylists.

And those are all just examples from the past few weeks.

Unbound by the fears of getting the editing just right or the messaging perfectly worded within preproduced content, these events come off as authentic and honest. In the case of the Power Rangers stream, which only features the show’s full library, the uninterrupted feed is a novelty that users can pop into and out of as they please.

Are there huge Power Rangers fans who will find a way to tune into each and every one of the episodes from all 23 seasons? Sure. Those super-users aren’t the risk here, though. It’s who else will bother to tune in. Without live streaming, the cost and planning needed to go into that sort of event could be crippling for any brand — especially a growing one like Twitch.

There is innovation going on elsewhere in digital marketing. Pre-produced video still provides opportunities to connect and share with customers through a visual and interactive medium. In-person marketing initiatives have shown themselves to be game for new ideas, but they’re tethered by geography. Even something that seems completely confined to one user’s device, like last year’s Pokémon Go craze, is based on where you are and the number of people (other users) you’re with at the time.

It’s time to go live

Live experiences have become the showcase for how marketers can cultivate active, captive audiences. Plenty of brands are already on board, but there are still more holdouts left across every vertical.

With the easy tools at everyone’s disposal today, there’s no excuse for companies to sit it out on live. Failure to jump in and give it a try has become comparable to handing your competition a distinct advantage.


Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.


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St. Petersburg metro attack ‘carried out by suicide bomber’

Moscow (CNN)The St. Petersburg metro attack was carried out by a suicide bomber, the Kyrgyz Foreign Minister has said.

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    MUST WATCH

With help from Pence, House Republicans suddenly rekindle health-care talks

White House officials, led by Vice President Pence, jump-started negotiations on a stalled health-care bill Monday, raising hopes that the closely watched legislation could pass the House as soon as this week.

Pence, Chief of Staff Reince Priebus and Budget Director Mick Mulvaney came to Capitol Hill late Monday to attend a meeting of the hard-right House Freedom Caucus, days after President Trump launched a remarkable intraparty attack on the staunch conservatives who helped block the bill last month.

Early in the day, the three men hosted members of the Tuesday Group, a caucus of about 50 moderate House Republicans, at the White House for a health-care-focused discussion.

Rep. Mark Meadows (R-N.C.), the chairman of the Freedom Caucus, told reporters Monday night that the administration officials offered a “solid idea” that could form the basis of an intraparty compromise.

That idea, he said, would allow states to apply for federal waivers exempting them from some health insurance mandates established under the Affordable Care Act — including “essential health benefits” requiring coverage of mental-health care, substance abuse treatment, maternity care, prescription drugs and more, as well as a provision that bars insurers from charging the sick more than the healthy.

“We’re certainly encouraged by the progress that we seem to be making,” Meadows said, although he cautioned reporters that no legislation had yet been drafted reflecting the proposal and that there was no deal in place to modify and proceed with the bill that was pulled from the House floor last month.

But the flurry of activity Monday from White House officials and top House Republicans reflected an ongoing willingness to wrestle with the difficulties of winning a GOP consensus on health care — an issue that helped drive much of the party’s electoral gains over the past eight years since the Affordable Care Act was passed.

It remained unclear whether moderate Republicans could swallow the proposals on offer Monday. Similar changes were presented Monday to Tuesday Group members at the White House, to a warm, if cautious, reception.

Two attendees of the White House session said afterward that they were optimistic, but not certain, that an intra-GOP accord could be reached.

“Anything’s possible,” said Rep. Tom MacArthur (R-N.J.), a co-chairman of the Tuesday Group. “I’m not saying I think it’ll happen — I don’t know — but I think it’s possible.”

A major sticking point could be allowing insurers to vary their prices according to a person’s health — a Freedom Caucus demand that was rejected last month and helped stall the bill.

The Affordable Care Act instituted a “community rating” requirement for insurers — meaning that they could not segregate healthy subscribers from sick ones and charge the latter higher prices. Instead, insurers can only vary their prices based on age, geographical area and tobacco use, allowing the premiums paid by the healthy to subsidize the sick.

But many conservatives argue that the community rating requirement has driven up premiums too high for healthy individuals and should be rolled back. Many GOP lawmakers, however, fear doing so could make insurance unaffordable to the sick and would represent a betrayal of pledges made by Trump and congressional leaders not to discriminate against those with preexisting medical conditions.

Rep. Chris Collins (R-N.Y.), who attended the Tuesday Group meeting, said discussions about community rating waivers were “to be continued” but said other policy provisions discussed could get moderates on board with the bill.

The previous version of the bill gave states the choice whether to keep the essential health benefit mandates. Creating a system where the states could apply for a waiver that would be reviewed by the Department of Health and Human Services could convince some to sign on, he said, as well as more state aid to subsidize coverage for the very sick.

Trump took aim at the Freedom Caucus in a series of tweets Thursday, pledging to “fight them” at the polls in the 2018 midterms. The move appeared to be a last-ditch attempt to jolt the hard-liners into supporting the Trump-backed American Health Care Act, which was pulled from the House last month.

Trump remained active on Twitter over the weekend, suggesting the situation was still fluid — and that he is looking at way to move forward with the help of either moderate Democrats or conservative Republicans.

He also played a round of golf Sunday with Sen. Rand Paul (R-Ky.), the libertarian-oriented former presidential candidate who has been a sharp critic of the House bill and praised its failure less than two weeks before.

On Monday, Paul summoned reporters to his office and positioned himself as a potential broker of a compromise, floating a proposal that he suggested could win broad GOP support.

“If conservatives want 100 percent repeal, let’s say moderates want 80 percent repeal,” he said. “Let’s vote on 90 percent repeal, and be done with it.”

With Congress heading into a two-week recess at the end of the week and Trump meeting this week with three foreign leaders, there was little expectation within the White House earlier Monday that there would be significant movement on a health-care bill in coming days. But several key players on the Hill and at the White House said that talks have progressed.

“It’s on the back burner, but the boil is still going,” said a senior administration official familiar with the Trump administration’s strategy, who requested anonymity to speak more candidly.

The official characterized Trump’s Sunday golf outing with Paul as an opportunity to kick around ideas for moving forward. Trump also brought Mulvaney, a former House Freedom Caucus member, to the outing at Trump National Golf Club in Sterling, Va.

“We continue to feel optimistic in the sense that there’s a lot of constructive ideas that are coming to the table to get us to a way forward,” White House press secretary Sean Spicer told reporters Monday, adding that Trump “has made clear that he intends to work with anyone who wants to help him get to the number of votes.”

On Sunday, Trump told his followers in a tweet that “Talks on Repealing and Replacing Obamacare are, and have been, going on, and will continue until such time as a deal is hopefully struck.”

In another tweet, Trump declared: “Anybody (especially Fake News media) who thinks that Repeal and Replace of Obamacare is dead does not know the love and strength in R Party!”

Trump aides said such tweets are intended partly to keep the conversation about health care going, in the hope of achieving enough consensus to move forward. A senior White House official acknowledged Monday that lawmakers have yet to coalesce around a particular proposal.

“It’s more of a sentiment than a policy people can hang their hat on right now,” said the official, who requested anonymity to speak more candidly about the state of play. “There are a lot of people who were disappointed in how it ended and collectively think we can do better.”

“Some of this has to be Congress taking the lead and putting this back together,” the official added.

But Pence’s meetings with lawmakers Monday indicate that the Trump administration continues to play a central role in trying to broker a compromise between conservatives and moderates on Capitol Hill.

“We’re just talking,” Priebus told reporters as he left the Freedom Caucus meeting with Pence after about 45 minutes.

Several Freedom Caucus members said afterward that they were newly optimistic that a deal could be struck.

“It’s progress, and it’s promising,” said Rep. Scott DesJarlais (R-Tenn.). But he said the group was waiting to see the administration’s proposals put in writing.

“We’re anxious to see the legislative text,” he said, adding that it would be “a stretch” for the House to pass the bill before week’s end.

Paige Winfield Cunningham contributed to this report.