Archives par mot-clé : video

VIDEO: UK Great Teacher Grateful for Chance to Impact Students at His Alma Mater

Video produced by UK Public Relations and Marketing. To view captions for this video, push play and click on the CC icon in the bottom right hand corner of the screen. If using a mobile device, click on the « thought bubble » in the same area.

LEXINGTON, Ky. (April 13, 2017) — When UK College of Medicine Assistant Professor Nathan Vanderford drives to work, he still experiences a sense of awe when he approaches campus.

« I see the University of Kentucky signs on campus, » said Vanderford, a two-time UK alumnus. « It shocks me sometimes that I’m here even all these years later having the opportunity to be here and to contribute to having an impact on students. »

Watch why winning a 2017 Great Teacher Award is so meaningful to this rural Tennessee native by clicking on the video above. 

Vanderford is an assistant professor in the Department of Toxicology and Cancer Biology, assistant director for research in the Markey Cancer Center and assistant dean for academic development in the College of Medicine. He earned his doctoral degree at the University of Kentucky with a postdoctoral fellowship at Vanderbilt University.

Vanderford’s research interests include epidemiology and molecular etiology of lung cancer, research administration, technology transfer and entrepreneurship, and science pedagogy and career development. One of his most recent publications (in the Journal of Research Administration) detailed a case study at the UK Markey Cancer Center focused on enhancing faculty productivity through a centralized communications and project management infrastructure. In another article published by Science in July 2016, Vanderford described the unusual paths he took to secure a nontraditional faculty position at UK. Vanderford secured his initial opportunity at the Markey Cancer Center as a science writer and editor and, from there, he took on leadership roles that contributed to his transition into a unique tenure-track faculty position. 

The Great Teacher Award, started in 1961, is the longest-running University of Kentucky award recognizing teaching. In order to receive the award, educators must first be nominated by a student. The UK Alumni Association Great Teacher Award Committee, in cooperation with the student organization Omicron Delta Kappa, then makes the final selections. Recipients receive an engraved plaque and a monetary reward.

The UK Alumni Association is a membership supported organization committed to fostering lifelong engagement among alumni, friends, the association and the university. For more information about the UK Alumni Association or to become a member, visit www.ukalumni.net or call 1-800-269-2586.

 

 

VIDEO: UK Great Teacher Grateful for Chance to Impact Students at His Alma Mater

Video produced by UK Public Relations and Marketing. To view captions for this video, push play and click on the CC icon in the bottom right hand corner of the screen. If using a mobile device, click on the « thought bubble » in the same area.

LEXINGTON, Ky. (April 13, 2017) — When UK College of Medicine Assistant Professor Nathan Vanderford drives to work, he still experiences a sense of awe when he approaches campus.

« I see the University of Kentucky signs on campus, » said Vanderford, a two-time UK alumnus. « It shocks me sometimes that I’m here even all these years later having the opportunity to be here and to contribute to having an impact on students. »

Watch why winning a 2017 Great Teacher Award is so meaningful to this rural Tennessee native by clicking on the video above. 

Vanderford is an assistant professor in the Department of Toxicology and Cancer Biology, assistant director for research in the Markey Cancer Center and assistant dean for academic development in the College of Medicine. He earned his doctoral degree at the University of Kentucky with a postdoctoral fellowship at Vanderbilt University.

Vanderford’s research interests include epidemiology and molecular etiology of lung cancer, research administration, technology transfer and entrepreneurship, and science pedagogy and career development. One of his most recent publications (in the Journal of Research Administration) detailed a case study at the UK Markey Cancer Center focused on enhancing faculty productivity through a centralized communications and project management infrastructure. In another article published by Science in July 2016, Vanderford described the unusual paths he took to secure a nontraditional faculty position at UK. Vanderford secured his initial opportunity at the Markey Cancer Center as a science writer and editor and, from there, he took on leadership roles that contributed to his transition into a unique tenure-track faculty position. 

The Great Teacher Award, started in 1961, is the longest-running University of Kentucky award recognizing teaching. In order to receive the award, educators must first be nominated by a student. The UK Alumni Association Great Teacher Award Committee, in cooperation with the student organization Omicron Delta Kappa, then makes the final selections. Recipients receive an engraved plaque and a monetary reward.

The UK Alumni Association is a membership supported organization committed to fostering lifelong engagement among alumni, friends, the association and the university. For more information about the UK Alumni Association or to become a member, visit www.ukalumni.net or call 1-800-269-2586.

 

 

Marketing Strategies Today: Easy marketing using Pinterest

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By Mitch Carson

Pinterest is a social media network with a focus on users posting photos or videos (called ‘pinning’ on the service) to their own or others ‘pinterest boards’, which are a collection of usually similarly themed ‘pins’.

While it is not as large as some other social media services, with just over 150 million active users, it has a specific and fairly unique advantage in terms of usefulness for business purposes. That advantage is the focus itself, because a majority of Pinterest users are browsing with the intent of purchasing, which can make it fairly essential for marketing purposes.

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Mitch Carson has been a pitchman on Home Shopping Network, CBS Radio host, and is the CEO of Impact Products Marketing in Los Angeles, CA. Reach him at mitch@mitchcarson.com or http://www.mitchcarson.com

And while predominantly a female-based user base, Pinterest recently made efforts to increase their draw with potential male users, raising their overall male user base to about 40 percent of the total, meaning any business can find a use for marketing through Pinterest, regardless of target demographic.

With the advent of various social media platforms, it’s no longer just celebrities who can influence trends in fashion, beauty, and other areas. More and more, ‘regular’ people are becoming minor celebrities simply by talking about their interests, on Facebook, YouTube, and other social media sites. They write blogs and make videos about applying makeup, or hairstyles and colors, or any of a million other things that can be shared online. They can have hundreds of thousands of followers who eagerly await the next blog, photoset, or video. This makes some of these digital celebrities quite influential when talking about or creating trends.

One way in which this can be and has been useful for marketing purposes can be seen in the case of Becca Cosmetics, which has partnered with several different internet personalities to create guest boards attached to their overall profile which are completely curated by those personalities, which increases traffic. Another advantage to this type of scenario is that contracting with influencers to promote their guest boards on their other social media platforms will increase traffic from their specific fan base to those guest boards and, through that, to your company profile. In addition, searches for those influential pinners will bring up your brand, placing your products in front of potential buyers.

It is vital, of course, to choose people who actually are and will continue to be influential in your field in order for this tactic to work. There are many ways to artificially inflate the number of followers a particular person has, so a better way to find the right people for this would be to ask them about their engagement rate. The right people for the job will know this number, and you will want those with the highest engagement rates.

A similar tactic for marketing through Pinterest is by allowing the users to help generate content for your company profile. The most successful brands currently on Pinterest are posting new pins an average of at least five times a day and in many cases quite a lot more. The advantage of creating user generated content boards is that you will in effect be getting free content from the people following you brand, freeing you to pursue other facets of your business.

Jewelry company Mejuri utilizes this ability with their board ‘Styled By You’, which is filled with content sent in by their customers. This gives Mejuri a great deal of high-quality content, and it also allows potential customers to see their products being worn by other customers instead of models.

The most effective way to curate a board for user generated content is to create a private board accessible only by you and your marketing team, and then repin the best content to a public user generated content board. This allows the company total control over the quality of pins.

Another method for using Pinterest in your marketing is the soft sell approach on Pinterest boards by way of demonstrations. The hair care brand OUIA, for example, has a beach wave board full of different ways to create the beach wave hair style. This soft sell approach can be effective because even though OUIA isn’t directly marketing, they make a point of mentioning the use of their products in creating these styles.