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Getting Social with Video Marketing
Animoto proves a photographer doesn’t have to be a videographer to produce enticing motion content.
Lara Jade understands the essence of time. As a full-time fashion photographer, she’s often traveling internationally—on assignment for editorial and advertising work, speaking engagements, and leading workshops.
Like most photographers, she understands that motion is a chic (and essential) tool for pushing her still images beyond the static, as video quickly becomes the favored medium for engagement on social media platforms. While marketing is essential to her business, Jade has many other important aspects of her career to consider, like the production for her latest commissions with Air France, Reem Acra or Elle Singapore.

© Lara Jade
Today, there’s infinite potential for video marketing in the digital world. And though all photographers are storytellers, not every photographer has the bandwidth or the expertise to produce unique video content and still shine brightly behind the lens—especially when being sent on location around the globe. And for Jade, who doesn’t have video editing experience, the traditional protocol of hiring a video editor is expensive and time-consuming; she prefers maintaining artistic control, and thus, a DIY approach, to as many aspects of her business as she can manage.
Enter Animoto, which proves that a little effort goes a long way in video marketing. Known over the last decade for helping photographers build enticing photographic slideshows, the company recently launched the Marketing Video Builder. As a platform that makes creating and sharing video content intuitive and simple, it allows the photographer to choose from various customizable Storyboards, a text editor for overlaying words and more than 2,000 commercially licensed songs to make captivating motion content—without even having to shoot video. “The drag-and-drop interface gives me the ability to see the story I’m trying to tell as I make it,” says Jade of using the platform, which also includes an attractive square format optimal for social media. “I was surprised by how easy it was to make a professional-looking video in such a short amount of time.”
In less than 30 minutes, Jade can create a video from existing content, share it on social media and engage with more new and existing followers than she had previously on her site—all while maintaining complete creative control, something she’s especially excited about.
“As artists we are all trying to think of new ways of marketing for our clients to engage more,” she explains. “Interesting video makes people stop and look.” In addition, she says, the Animoto Marketing Video Builder is an excellent way to put together a highlight reel from a specific shoot, showcase her portfolio, or allow her audience to get a behind-the-scenes peek of her on the set of a shoot.

© Lara Jade
Apply this empirical success to the probability of getting work in front of at least a few potential clients at the same time—and Jade’s dream assignment is that much closer to becoming reality.
Visit animoto.com/pdn and use promo code PDN20 for an exclusive 20% discount off Animoto Professional.
View Lara Jade’s Animoto here:
Despite talk of a military strike, Trump’s ‘armada’ actually sailed away from Korea
BEIJING — As tensions mounted on the Korean Peninsula, Adm. Harry Harris made a dramatic announcement: An aircraft carrier had been ordered to sail north from Singapore on April 8 toward the Western Pacific.
A spokesman for the U.S. Pacific Command, which Harris heads, linked the deployment directly to the “number one threat in the region,” North Korea, and its “reckless, irresponsible and destabilizing program of missile tests and pursuit of a nuclear weapons capability.”
Defense Secretary Jim Mattis told reporters on April 11 that the Carl Vinson was “on her way up there.” Asked about the deployment in an interview with Fox Business Network that aired April 12, President Trump said: “We are sending an armada, very powerful.”
U.S. media went into overdrive, and Fox reported on April 14 that the armada was “steaming” toward North Korea.
But pictures posted by the U.S. Navy suggest that’s not quite the case — or at least not yet.
A photograph released by the Navy showed the aircraft carrier sailing through the calm waters of Sunda Strait between the Indonesian islands of Sumatra and Java on Saturday, April 15. By later in the day, it was in the Indian Ocean, according to Navy photographs.
In other words, on the same day that the world nervously watched North Korea stage a massive military parade to celebrate the birthday of the nation’s founder, Kim Il Sung, and the press speculated about a preemptive U.S. strike, the U.S. Navy put the Carl Vinson, together with its escort of two guided-missile destroyers and a cruiser, more than 3,000 miles southwest of the Korean Peninsula — and more than 500 miles southeast of Singapore.
Instead of steaming toward the Korea Peninsula, the carrier strike group was actually headed in the opposite direction to take part in “scheduled exercises with Australian forces in the Indian Ocean,” according to Defense News, which first reported the story.
Neither the Pacific Command nor the Pacific Fleet responded immediately to requests for comment. On Monday, Cmdr. Clayton Doss, a Pacific Fleet spokesman, said only that the USS Carl Vinson and its escorts were “transiting the Western Pacific.” He declined to give a more precise location except to rule out the waters around South Korea or Japan.
The presence of the U.S. carrier strike group, and the threat of a U.S. military strike on North Korea, had weighed heavily on Chinese minds and in the media here. Foreign Minister Wang Yi warned that “storm clouds” were gathering and the risk of conflict rising.
The news that the ships were not where everyone assumed them to be was greeted with some glee in the Chinese media Tuesday.
“Tricked badly!” the Global Times exulted on its social media account. “None of the U.S. aircraft carriers that South Korea is desperately waiting for has come!”
Was it all a misunderstanding, or deliberate obfuscation?
Cai Jian, an expert from the Center for Korean Studies at Fudan University in Shanghai, said the whole episode was part of an elaborate game of “psychological warfare or bluffing” by the United States. He argued that Washington never really intended to launch a military strike on North Korea right now.
“At the peak of the standoff, psychological warfare is very important,” he said.
Ross Babbage, a nonresident senior fellow at the Center for Strategic Budgetary Assessments, a Washington-based think tank that focuses on the military, said the move may be “military signaling” by the United States.
“It’s more than a bluff,” he said. “A bluff suggests you’re not serious. My understanding is that this U.S. administration is dead serious. It’s been 40 years of trying to get the North Koreans to back away from the nuclear weapons.”
Babbage said it was also possible that the Trump administration had decided to give China a little time to put its own pressure on North Korea before sending the carrier strike group north. Trump met his Chinese counterpart, President Xi Jinping, on April 6 and 7 and spoke by phone with him on April 11, and may have wanted to give the Chinese some breathing space to before “rattling the bars,” Babbage said.
Nor should the aircraft carrier’s presence, alone, be given too much weight, he added, since any early strikes on North Korea would likely have been carried out by long-range aircraft.
Mattis said the U.S. administration was working closely with China to address the issue of North Korea’s nuclear program.
“You’re aware that the leader of North Korea again recklessly tried to provoke something by launching a missile,” Mattis told reporters Tuesday on his way to Riyadh, Saudi Arabia. “It shows why we’re working so closely right now with the Chinese coming out of the Mar-a-Lago meeting . . . to try to get this under control and to aim for a denuclearized Korean Peninsula that China and the United States, South Korea and Japan all share that same interest in.”
While the belief that the Carl Vinson was heading toward Korea was reported as fact by media outlets around the world, there were hints it was perhaps not steaming there as fast as many supposed. On April 11, U.S. Naval Institute News reported that although the carrier had canceled port calls in Australia, it had not scrubbed training events to move faster toward the Korean Peninsula, and would still take more than a week to enter waters near Korea — a point that was lost amid heated talk of “war.”
Other photographs released by the Navy showed the Carl Vinson in the South China Sea from April 12 to 14.
In any case, the carrier strike force may indeed be finally heading north now.
The Korea Herald reported Monday that the Carl Vinson is due to arrive in South Korea’s eastern waters on April 25, in time for another important date on the North Korean calendar: the anniversary of the army’s founding.
Quoting unnamed South Korean officials, the Herald said “the strike group will join the South Korean Navy in a massive maritime drill designed to counter provocation from the North.”
CNN also cited U.S. defense officials as saying the aircraft carrier would arrive off the Korean Peninsula at the end of April.
Luna Lin in Beijing, Dan Lamothe in Washington, Thomas Gibbons-Neff in Riyadh and Anna Fifield in Tokyo contributed to this report.
Read more
U.S. Navy sends strike group toward Korean Peninsula
China’s Xi calls Trump, urges peaceful approach to North Korea
Today’s coverage from Post correspondents around the world
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The Trump family’s long history with immigration
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‘We have our closure’: Facebook murder suspect killed himself after police pursuit in Pennsylvania
The man suspected of fatally shooting a 74-year-old, randomly selected target and posting a video of the killing on Facebook committed suicide as police were closing in on him Tuesday, authorities said.
Steve W. Stephens — the subject of a nationwide manhunt after Sunday’s horrific slaying in Cleveland reignited a debate about violence in the Internet age — was spotted late Tuesday morning at a McDonald’s in Erie County, Pa.
A restaurant manager told the New York Times that drive-through employees recognized Stephens, phoned police and tried to delay him by holding up his french fries.
“He just took his nuggets and said, ‘I have to go,’” the manager said.
Pennsylvania State Police said they chased him from the McDonald’s for about two miles, finally ramming his car.
“As the vehicle was spinning out of control … Stephens pulled a pistol and shot himself in the head,” police said in a statement.
Thus ended a desperate, rapidly expanding search that began Sunday — when a video on Stephens’s Facebook page appeared to show him gunning down Robert Godwin Sr. for no apparent reason.
“We have our closure,” Cleveland Mayor Frank G. Jackson said at a news conference in Ohio.
But Cleveland Police Chief Calvin Williams probably spoke for many when he said moments later: “We have so many questions.”
[Facebook wanted ‘visceral’ live video. It’s getting live-streaming killers and suicides.]
Godwin was killed on Easter, as he walked alone down a residential road in east Cleveland, carrying a grocery bag.
He was reportedly collecting aluminum cans, though his family told CNN that he was walking home from a holiday meal when Stephens — 6-foot-1 and 224 pounds, according to police — approached with a cellphone camera.
“I found somebody I’m about to kill,” Stephens said in the live video. “He’s an old dude.”
There was little in Stephens’s history, as told by those who knew him, to suggest the violence he was about to document.
He had no criminal history. He had worked for many years at a children’s behavioral center in Ohio, where he had no red flags in his personnel file, according to the Erie Times-News.
A neighbor told CNN that he often stayed with his girlfriend and her children in a house outside Cleveland and that he was there two days before the killing, fixing the garage.
But Stephens’s mother told CNN that he’d bid her a cryptic farewell that weekend. He’d said that he was “mad at his girlfriend” and — in a phone call shortly before the killing — that he was “shooting people.”
Authorities say Stephens had never met Godwin before he pulled his Ford Fusion up beside him about 2 p.m.
Stephens approached Godwin. “Can you do me a favor?” Stephens said, as seen in the video. He asked Godwin to say the name “Joy Lane.”
“Joy Lane?” Godwin responded.
[D.C. police: False report that Facebook killer seen at a District hotel]
“Yeah,” Stephens said. “She’s the reason why this is about to happen to you.”
Stephens then asked Godwin how old he was, raised a gun into the frame and pulled the trigger.
The camera spun around; when the picture came back into focus, Godwin was on the ground.
In the video, Stephens claimed to have killed more than a dozen people. Police said they have not confirmed any other deaths.
Williams, the police chief, said Tuesday that the case started with one tragedy and ended with another, about 100 miles from the street in Cleveland where Godwin died. “A loss of life is a loss of life,” the chief said.
Stephens posted a subsequent video — on his cellphone, telling someone to go online to watch the footage.
“I can’t talk to you right now. I f‑‑‑‑‑ up, man,” he says.
“I shamed myself,” he adds in the video, posted by Cleveland.com. “I snapped. Dog, I just snapped, dog. I just snapped. I just killed 13 motherf‑‑‑‑‑‑, man. That’s what I did — I killed 13 people. And I’m about to keep killing until they catch me, f‑‑‑ it. … I’m working on 14 as we speak.”
“She put me at my pushing point, man,” Stephens says, speaking of Lane, laughing and calling it the “Easter Sunday Joy Lane massacre.”
CBS News reported that it communicated with Lane via text message.
“We had been in a relationship for several years,” she wrote, according to the network. “I am sorry that all of this has happened. My heart prayers goes out to the family members of the victim(s). Steve really is a nice guy … he is generous with everyone he knows. He was kind and loving to me and my children.”
[After a coldblooded killing in Cleveland, GoFundMe was flooded with questionable donation pages]
The case prompted Facebook to review how quickly and easily its users can report material that violates standards.
“We have more to do here, and we’re reminded of this this week by the tragedy in Cleveland,” Facebook CEO Mark Zuckerberg said at a developer conference Tuesday. “We will keep doing all we can to prevent tragedies like this from happening;”
Three men were shot last year in Norfolk while one was broadcasting live on Facebook from inside a car. And in 2015, a shooter killed a TV journalist and her cameraman during a live television broadcast before posting his own video of the killing on Facebook.
In January, four people in Chicago were accused of attacking an 18-year-old disabled man while broadcasting the assault on Facebook Live. They have since pleaded not guilty.
Other live platforms have been used to broadcast similar videos.
Facebook said it suspended Stephens’s account minutes after learning of the gruesome video.
But it had circulated for hours by then, horrifying countless people.
“This is something that should not have been shared around the world. Period,” Cleveland’s police chief said.
On Monday, in a tearful interview on CNN, Godwin’s relatives said they forgave Stephens.
“The thing I would take away most from our father is that he taught us about God: how to fear God, how to love God and how to forgive,” Tonya Godwin-Baines, the victim’s daughter, said on CNN.
And so, she said, “each one of us forgives the killer, the murderer. We want to wrap our arms around him.”
Authorities just wanted to find him.
Authorities issued an arrest warrant on a charge of aggravated murder, put him on the FBI most-wanted listed, and offered up to $50,000 for information leading to his arrest — while warning that he was “armed and dangerous.”
Williams said authorities had contact with Stephens via cellphone early in the investigation, but his last known location was the site where Godwin was killed.
“I don’t think there’s any rhyme or reason for what happened,” the police chief told reporters Monday. “I don’t think there’s anything we can point to specifically to say that this is what sparked this. Only Steve knows that.”
Hundreds of reports of possible sightings started to pour in from across the country — most of them inaccurate.
Early Tuesday, someone called police to report that he thought he had seen Stephens at a hotel in Washington, but a police spokesman there said authorities quickly determined that the person was not the man being sought.
On Tuesday morning, FBI Special Agent Vicki Anderson said Stephens could be anywhere.
“You’re going to see law enforcement activity who knows where,” she told The Washington Post.
It’s not clear what brought Stephens to Erie County. Police described the area as remote, rural and full of potential hiding places.
Cleveland.com reported that he’d posted to Facebook about extensive gambling losses at a casino nearby, and police told CNN that he was a regular patron.
In any case, Pennsylvania State Police were on the trail of his Ford Fusion by 11 a.m., after getting the tip from the McDonald’s.
They scoured the area for the “Facebook Killer” and chased his car for about two miles — before causing it to crash across the street from a former elementary school, according to the Erie Times-News.
“As the officers approached that vehicle, Steve Stephens took his own life,” Williams said.
“We would like to have brought in Steven peacefully and really talk to him and find out why this happened,” he said.
Not everyone thought so.
“All I can say is that I wish he had gone down in a hail of 100 bullets,” Godwin’s daughter Brenda Haymon told CNN.
Drew Harwell, Travis M. Andrews and Fred Barbash contributed to this report, which has been updated numerous times. An earlier version incorrectly identified the suspect’s license plate as well as the year Facebook launched its live-streaming feature.
Read more:
Fugitive who mailed antigovernment manifesto to Trump has been captured, authorities say
Two police officers fired after video shows handcuffed man being kicked in the head
Consider the challenges of live video in your marketing efforts
With the recent introduction of Facebook Live and
Instagram Stories, live video is quickly gaining traction. But although the benefits of live
video have been discussed numerous times, it’s not for everyone.
Here are a few common challenges to take into account when deciding whether
to use this new tool:
You have to be an effective speaker
Live video streaming is public speaking. Although you are not physically
standing in front of thousands of people, live broadcasting takes a lot of
courage.
But you are still speaking in real time with almost no room for a mistake.
Not everyone is born as confident as
Dale Carnegie, but you have to know your topic inside out and be able to improvise in
response to unexpected questions.
There is no way to outsource the work
Unlike written content and
evergreen video production, you can’t outsource the work.
You can always hire a camera operator to follow you around or a host to do
live streams on your behalf, but the result may not be as effective. The
real potential and power of this marketing medium comes from an ongoing
series of content from an authentic brand personality.
If your primary aim is to share your valuable knowledge and experience, you
have to be the one on the front line, producing content at the right time
in the right place.
There is no turning back
Once you’ve started a live video stream, you need to commit to seeing it
through to the conclusion.
Viewers may knock you off balance by throwing in provocative questions or
raising controversial topics. It’s important to address them calmly and
remain objective with your responses. The worst thing to do is to become
defensive when confronted by these individuals.
There is no escape hatch once you start a live video stream. Take negative
comments with a grain of salt and stick to your topic.
[RELATED: Join digital expert Shel Holtz for the Big 5 Social Media Boot Camp in New York.]
Building an audience is tough
Unless you’re already a well-established expert in your industry,
generating a high volume of viewers for your live video stream is likely to be your
biggest challenge.
As with any other form of content delivery, the primary aim is to
accumulate awareness and drive people to your content. Therefore, before
you jump head first into the world of live video streaming, it’s important
to find your target audience.
Plan your content and gain an audience through traditional mediums before
deploying live video streaming. Otherwise your message may go unnoticed.
Time zones can be tricky
Probably the biggest disadvantage of live video streaming over the
traditional ways of presenting content is dealing with time zones. Your
audience could be spread around the world with oceans in between.
If you are trying to reach as many people as possible, you first need to
analyze where the majority of viewers are coming from and plan your
schedule accordingly. Don’t focus only on the main geographical location,
but try to deliver your content to as many people as possible. Whether that
means live-streaming twice a day or publishing a recorded archive of your
live video stream on your blog, never compromise on your audience.
Live video has a short lifespan
Unlike evergreen content marketing tactics, live video streaming has a
relatively short lifespan.
For instance, if you’re using Instagram Live, the video vanishes instantly
as soon as you finish broadcasting. This leaves your followers with no
other option but to tune in when you’re live. If you’re planning to
repurpose your live video streams in the future, Instagram Live won’t be the ideal
option to go for.
On the other hand, Facebook Live allows you to post archives of your live
video recordings on your timeline. Facebook Live also gives you the option
to download the footage afterwards. Weigh your options carefully before
jumping onto a particular platform.
Analyzing real-time feedback can be challenging
Analyzing live video feedback through social media is an exhausting and
overwhelming task. If you manage to get thousands of viewers, the number of
comments can be overwhelming. And not all of them are relevant to the
topic.
If your live video stream’s objective is to gather constructive feedback on
your subject , your best option is to direct people to a relevant
landing page on your website. This approach will also filter out comments from the
“haters” whose main objective is to frustrate the broadcaster.
Although live video streaming has its challenges, it can be a great way to
engage with and learn more about your audience.
Do you have tips for hosting a successful live video stream? Share them in
the comments.
Dev Sharma is the founder of
WPKube, a WordPress resource site.
A version of this article originally appeared
on Spin Sucks.
(Image via)
A Murder Posted on Facebook Prompts Outrage and Questions Over Responsibility
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Hearing first arguments as member of the Supreme Court, Gorsuch jumps right in
New Justice Neil M. Gorsuch was an active, aggressive and somewhat long-winded questioner in his debut Monday at the Supreme Court, making his presence known during a series of complicated cases about legal procedures.
Gorsuch waited barely 10 minutes into the first of three hour-long cases before kicking off what became a long chain of questions. There is no expectation at the high court that new justices are to be seen and not heard, but the 49-year-old rookie seemed to push the envelope a bit.
[Neil Gorsuch sworn in as nation’s 113th Supreme Court justice]
Gorsuch asked more questions at his first oral argument — 22 — than did any of his fellow justices at their first appearances, according to Adam Feldman, a scholar who studies all things empirical about the Supreme Court. Before Monday, Justice Sonia Sotomayor had been the leader with 15 questions.
And, according to Feldman’s count, Gorsuch was wordier than all of his colleagues during their first time out, save for Chief Justice John G. Roberts Jr. and Justice Elena Kagan, who had joined the court after representing the government there as its chief lawyer.
In short order, Gorsuch showed he could be polite and still deliver a jab reminiscent of the justice he replaced, the late Antonin Scalia.
At one point, Christopher Landau, a Washington lawyer representing a former federal worker trying to navigate a complicated law governing grievance procedures, said, “We’re not asking this court to break any new ground.”
“No, just to continue to make it up,” Gorsuch shot back with a grin, indicating he believed previous court decisions had strayed from the text of the law.
As Gorsuch first emerged from behind the court’s maroon velvet curtains with his colleagues, he seemed to pause for a moment to take in the scene. His silver hair looking recently trimmed, and he wore a dark red tie under his black robe.
He shared a laugh with his seatmate, Sotomayor, and sat ramrod straight in his high-backed chair all the way to Roberts’s left. He rarely stopped smiling.
At the start of the day’s proceedings, the chief justice welcomed Gorsuch, nominated by President Trump to fill the seat left vacant by Scalia’s death in February 2016. Senate Republicans had refused to hold hearings for President Barack Obama’s nominee for the seat, Judge Merrick Garland.
Gorsuch returns the court to its previous composition of five generally conservative Republican-nominated justices and four consistent liberals nominated by Democrats.
[President Trump made his choice, but it’s still Kennedy’s court]
“Justice Gorsuch, we wish you a long and happy career in our common calling,” Roberts said.
Gorsuch responded: “Thank you very much, chief justice, and thank you to each of my new colleagues for the very warm welcome I’ve received this last week. I appreciate it greatly.”
Gorsuch skipped last week’s private conference, where justices consider which cases to accept and reject, so he could bone up on the cases the court is hearing this week and next, its last oral arguments of the current term, which ends in June.
The second case of the day, Town of Chester, N.Y., v. Laroe Estates, was another complicated matter involving when a development company can intervene in a lawsuit brought by a landowner against a local government.
Like a front-row law student, Gorsuch flaunted the details.
“That’s his complaint, page 122 of the Joint Appendix,” he told Washington lawyer Shay Dvoretzky, who represented Laroe. “Your client, page 162, wants damages for itself.”
Gorsuch was confident and seemed not the least bit self-conscious as he questioned attorneys. He stressed, as he had at his confirmation hearings, that the text of the law would matter more to him than whether it resulted in outcomes that might not be what Congress had intended.
“Wouldn’t it be a lot easier if we just followed the plain text of the statute?” he asked Brian H. Fletcher, the Justice Department lawyer representing the government in the civil service case Perry v. Merit Systems Protection Board. “What am I missing?”
His new colleagues partly provided the answer.
Justice Samuel A. Alito Jr. said the case was “unbelievably complicated” and drew laughter from the courtroom spectators when he speculated that the person who wrote the law must be “somebody who takes pleasure out of pulling the wings off flies.”
Alito added; “The one thing about this case that seems perfectly clear to me is that nobody who is not a lawyer, and no ordinary lawyer, could read these statutes and figure out what they are supposed to do.”
One lawyer Gorsuch listened to but did not question was the attorney representing the town of Chester, Neal K. Katyal, a former acting solicitor general in the Obama administration. Katyal, who has an active practice before the Supreme Court, testified on Gorsuch’s behalf at the judge’s Senate confirmation hearing and was frequently invoked by Gorsuch’s supporters because of a New York Times op-ed he wrote titled “Why Liberals Should Back Neil Gorsuch.”
[Lawyer introducing Gorsuch at hearing is suing Trump over travel ban]
Some were watching to see if Gorsuch might recuse himself; he had routinely done so as a member of the U.S. Court of Appeals for the 10th Circuit when his former law firm had a case there or a controversy involved someone he knew.
But in the appeals courts, another judge can take the place of a recused colleague. There can be no replacement at the Supreme Court. And justices routinely hear cases involving lawyers with whom they once worked or are friends. Katyal, for instance, was deputy solicitor general when Kagan ran the office under Obama.
Gorsuch at times seemed sensitive about asking so many questions on his first outing.
“I’m sorry for taking up so much time, I apologize,” he said. “My last question.”
But it wasn’t.
Pence Talks Tough on North Korea, but US Stops Short of Drawing Red Line
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Integrity Marketing Releases Video Post On Franchise Mistakes
Lake Elsinore-based franchise marketing specialist offers information on typical franchising mistakes.Tom Johnston is offering his services for free for the first thirty days.
Lake Elsinore CA: Integrity Marketing and Tom Johnston (http://www.tom-johnston.com/seo/franchise/ are pleased to announce the launch of their new post on the topic of common errors made by franchisees. The site founder specializes in franchise marketing and is offering his services for free for the first thirty days. The website offers information about the biggest errors that are committed in the setup and operation of franchises. Integrity Marketing provides services related to marketing, particularly for franchise holders.
According to Tom Johnston, speaking on a YouTube video (https://www.youtube.com/watch?v=essW2Bs9kSk ), there are three common errors committed by entrepreneurs using a franchise model of business. The most significant of these errors is the failure to dominate local markets, through the use of search engine optimization techniques, as well as other methods and practices.
Many franchise owners hurt themselves through the methods that they use. They sign up for the franchise, which gives them their own local regional market rights. They are expected to obtain their own website. Johnston recommends that a franchise website be utilized to strengthen not only the local market access, but the entire franchise organization. The website should identify the local market, county, and even the state, for the franchise operation.
When working to obtain the highest possible rating from Google and other search engines, the franchise must inform Google what the business is and where it is located. In order to obtain the desired results, the franchise owner must ensure that on-page optimization of website content is present. The second step in optimizing the rankings on search engines is link-building. This element refers to links on other sites which brings visitors to the website of the business owner. Improving the ranking on Google shows that the business website has more authority or recognition than competitors in the same industry or product.
For more information about them, visit http://www.tom-johnston.com.
###
Contact Integrity Marketing:
Tom Johnston
(951) 227-1077
info@tom-johnston.com
34229 Aurora Ct, Lake Elsinore CA 92532