Archives par mot-clé : video

Focusky Video Presentation Maker Works Best in Marketing

Hong Kong, China — (ReleaseWire) — 05/15/2017 –For those professionals looking to design highly engaging presentations filled with captivating additions, Focusky video presentation maker is the best tool currently available in the market. Providing users a whole host of interesting features, the software also offers the ability to design HTML5 presentations as well as animated videos.

In the world of marketing, presentations play the most important role in getting the attention of prospects and other businesses. This is where Focusky becomes effective as it provides users all the tools at their disposal which they require for simply becoming better marketers and selling their services more prominently through exquisitely designed presentations.

According to Jason Chen, President of Focusky, „The role of Focusky video presentation maker is undeniable.” Jason further adds, „Marketers can use it to create video presentations and share them through YouTube, Facebook, Twitter, Google+.” The President’s advice is definitely important, as this strategy is considerably effective for advertising purposes in order to attract customers around the world in this way.

Most significant of all, Focusky is one software that provides it all when it comes to presentations, and this includes captivating features such as amazing results in just 5 minutes, easy-to-use interaction designing, infinite canvas unlimited pan and zoom effect, smooth transition and animation effects, among many others.

The software is currently available for free download, which is something marketers should definitely take advantage of before it is too late. Click for more information about the Focusky video presentation creator.

About Focusky
Headquartered in Hong Kong, Focusky Software Co., Ltd is dedicated to providing users across the globe with the best applications and services.

Watch: How China is marketing its One Belt, One Road project through singing children

It’s business as usual when advertisers use children models to sell products to their parents. But a series of advertisements made by the Chinese state-run media organisation China Daily appears to have inverted that concept by starring children in their videos to sell the idea of the country’s One Belt One Road (OBOR) project. President Xi Jinping’s big plan is billed as the world’s largest intitative to build connectivity across the Eurasian super-continent.

In one of the videos, children from the countries participating in the economic initiative come together to sing a playful, foot-tapping number. But under the guise of a cutesy song, the lyrics hard-sell the idea of the OBOR. The message in the lyrics divorces the project from its economic goals and instead suggests an emotional connect: “We’re breaking barriers, we’re making history, the world we’re dreaming of starts with you and me.”

Another video in the series plugs the story of the OBOR as a bedtime tale, with an American father recounting the story to his daughter, and discussing the “hope” that globalisation brings each night. The father even talks about the all-important impending forum (which was held on Sunday, where 29 words leaders met in Beijing to launch the project, from which India was conspicuously absent).

China will start work on the OBOR project in June, with stakeholders from Eurasia and beyond. While the United States was initially hesitant, it has agreed to participate. The Indian government is not entirely on board and has cited concerns, but West Bengal Chief Minister Mamata Banerjee has shown keen interest.

Innovid Releases 2017 Global Video Benchmarks Study to Establish Industry Standards for Video Marketing and …

Innovid, a video marketing platform for advertisers to engage consumers across all screens and channels, announced the release of its 2017 Global Video Benchmarks Report. The report details findings from a year-long study analyzing thousands of video campaigns with billions of impressions across 200+ global brands. The goal of the Global Video Benchmarks series is to create a video marketing barometer that marketers can use to help analyze the performance of video ads, in order to create more effective campaigns.

The 2017 Global Video Benchmarks study shows how advanced video advertising, which includes interactive elements such as overlays, clickable content and more, compares to pre-roll video advertising, which is simply static video without any advanced features. Both types of ads play prior to the start of a video that a consumer is viewing. While advanced video can come in many forms, the two categories that the study focuses on are videos designed to engage viewers within the ad itself (custom interactive) versus videos designed to encourage the user to click through to a new webpage or app, independent of the ad (click-thru interactive). According to the study’s findings, advanced video advertising is driving more value and yielding higher benchmarks across the board over standard pre-roll video ads; however, performance varies across publisher types, ad lengths and player sizes. Additional highlights from the study findings include:

  • Custom interactive video campaigns earn 561% lift in total user activity over standard pre-roll campaigns.
  • Custom interactive video campaigns deliver an average of 41 additional seconds in time earned — on top of the time spent watching the 15 or 30 second pre-roll—nearly tripling a 15-second ad spot.
  • Mobile click-thru interactive video achieves the greatest click-thru rate, compared to any other format, with a 57% lift over desktop.
  • Custom Interactive video on connected TV generates the highest completion rates compared to any other device or format, a 73% lift over mobile and a 23% lift over desktop.
  • Tag type « VPAID HTML » grew 357% from H1 2016 to H2 2016.

(innovid.com)

The Latest: Trump confident travel ban will be upheld

SEATTLE — The Latest on the appeal of President Donald Trump’s revised travel ban (all times local):

1:05 p.m.

At his daily briefing, White House press secretary Sean Spicer declined to address questions on why President Donald Trump hasn’t disavowed his revised travel ban targeting some Muslim nations.

A three-judge panel from the 9th U.S. Circuit Court of Appeals in Seattle on Monday heard arguments in a lawsuit filed over the ban by Hawaii. The judges are being asked to overturn an order blocking Trump’s directive.

Spicer expressed confidence that the executive order will be upheld by the appeals court.

“The executive order is fully lawful and will be upheld. We fully believe that,” Spicer said.

___

10:52 a.m.

Arguments have wrapped up in a federal appeals court in Seattle over President Donald Trump’s travel ban.

The three-judge panel from the 9th U.S. Circuit Court of Appeals had tough questions for each side.

They asked an administration lawyer about what one judge called Trump’s “profound” campaign statements calling for a ban on Muslims entering the United States.

They asked a lawyer for the state of Hawaii challenging the ban about whether the national security rationale spelled out in the president’s executive order neutralized any claim that the travel ban was motivated by discrimination.

The judges gave no indication of when they might rule.

___

10:26 a.m.

A federal appeals court judge is questioning a lawyer for Hawaii about past cases in which he argued that the president has broad authority over immigration matters.

Judge Michael Hawkins pointed to arguments that former Acting Solicitor General Neal Katyal made in previous cases.

Katyal said he stands by those arguments, but that doesn’t mean the president’s authority is unbounded.

The judges in Seattle are hearing arguments over Hawaii’s lawsuit challenging the travel ban, which would suspend the nation’s refugee program and temporarily bar new visas for citizens of Iran, Libya, Somalia, Sudan, Syria and Yemen.

___

10:12 a.m.

An attorney for the state of Hawaii says President Donald Trump has never repudiated his campaigns statements calling for a ban on Muslims from entering the U.S.

During arguments in Seattle, 9th U.S. Circuit Court of Appeals Judge Richard Paez questioned attorney Neal Katyal about Trump’s statements, calling them “profound.”

But the judge wondered whether Trump is forever forbidden from adopting an executive order along the lines of his travel ban.

Katyal said no, and suggested the president could work with Congress on legitimate measures.

___

10:06 a.m.

A Trump administration lawyer says the president’s travel ban is nothing like the internment of Japanese citizens during World War II.

Judge Richard Paez questioned Acting Solicitor General Jeffrey Wall on whether the case wasn’t like one — now largely reviled — in which the Supreme Court upheld the exclusion of Japanese Americans.

Wall responded that Trump’s order is nothing like that, and if it were, he wouldn’t be defending it before the court.

The judges in Seattle are hearing arguments over Hawaii’s lawsuit challenging the travel ban, which would suspend the nation’s refugee program and temporarily bar new visas for citizens of Iran, Libya, Somalia, Sudan, Syria and Yemen.

___

10:01 a.m.

A lawyer for President Donald Trump says he has clarified campaign rhetoric in which he called for a ban on Muslims.

Acting Solicitor General Jeffrey Wall told a three-judge panel of the 9th U.S. Circuit Court of Appeals in Seattle that, in enacting his revised travel ban targeting mostly Muslim nations, that “over time, the president clarified that what he was talking about was Islamic terrorist groups and the countries that sponsor or shelter them.”

The judges in Seattle are hearing arguments over Hawaii’s lawsuit challenging the travel ban, which would suspend the nation’s refugee program and temporarily bar new visas for citizens of Iran, Libya, Somalia, Sudan, Syria and Yemen.

___

9:49 a.m.

A federal appeals court is peppering a lawyer for President Donald Trump about whether his travel ban discriminates against Muslims.

Acting Solicitor General Jeffrey Wall says the executive order halting travel from six majority Muslim nations doesn’t say anything about religion, and neither the state of Hawaii nor an imam from that state who wants his mother-in-law to visit has standing to sue.

Judge Richard Paez asked Wall how Trump’s order can be squared with a federal law banning discrimination based on nationality in immigration.

Arguments are underway in Seattle over whether to reinstate the travel ban.

The hearings are being broadcast live on C-SPAN and other cable news stations.

___

9:38 a.m.

Arguments are underway in Seattle over whether to reinstate President Donald Trump’s travel ban.

Acting Solicitor General Jeffrey Wall is telling a three-judge panel of the 9th US Circuit Court of Appeals that the president has broad authority over immigration.

Judge Ronald Gould says each side has been allotted 30 minutes but will be granted more if necessary, given the significance of the case.

___

8:45 a.m.

Advocates for refugees and immigrants are rallying outside a federal courthouse in Seattle where judges are scheduled to hear arguments over Hawaii’s lawsuit challenging President Donald Trump’s revised travel ban

Dozens of activists gathered Monday morning, some carrying “No Ban, No Wall” signs.

The protesters were on hand about an hour before a three-judge panel of the 9th U.S. Circuit Court of Appeals will hear the case. The judges will decide whether to uphold a Hawaii judge’s decision in March that blocked the ban.

Trump’s new travel ban would suspend the nation’s refugee program and temporarily bar new visas for citizens of Iran, Libya, Somalia, Sudan, Syria and Yemen.

___

8:20 a.m.

A courtroom at the 9th U.S. Circuit Court of Appeals in Seattle is starting to fill up in advance of arguments over President Donald Trump’s travel ban while protests were expected outside the building.

Three judges appointed by former President Bill Clinton — Michael Hawkins, Ronald Gould and Richard Paez — are due to hear arguments over whether to uphold a Hawaii judge’s decision to block the ban in March.

Acting Solicitor General Jeffrey Wall will argue for the administration, while Neal Katyal, a former acting attorney general, will represent the state of Hawaii, which sued to block the ban.

___

1:09 a.m.

For the second time in a week, government lawyers will try to persuade a federal appeals court to reinstate President Donald Trump’s revised travel ban — and once again, they can expect plenty of questions about whether the ban was designed to discriminate against Muslims.

A three-judge panel of the 9th U.S. Circuit Court of Appeals has scheduled arguments Monday in Seattle over Hawaii’s lawsuit challenging the travel ban, which would suspend the nation’s refugee program and temporarily bar new visas for citizens of Iran, Libya, Somalia, Sudan, Syria and Yemen.

Last week, judges on the 4th Circuit Court of Appeals heard arguments over whether to affirm a Maryland judge’s decision putting the ban on ice. They peppered Acting Solicitor General Jeffrey Wall with questions about whether they could consider Trump’s campaign statements calling for a ban on Muslims entering the U.S.

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

US says Syria built crematorium to handle mass prisoner killings

The Syrian government has constructed and is using a crematorium at its notorious Sednaya military prison near Damascus to clandestinely dispose of the bodies of prisoners it continues to execute inside the facility, the State Department said Monday.

Thousands of executed detainees have been dumped in mass graves in recent years, said acting assistant secretary of state Stuart Jones. “What we’re assessing is that if you have that level of production of mass murder, then ­using the crematorium would . . . allow the regime to manage that number of corpses . . . without evidence.”

“We believe that the building of a crematorium is an effort to cover up the extent of mass murders taking place in Sednaya prison,” he said in a briefing for reporters.

The Syrian regime, Jones said, “has treated opposition forces and unarmed civilians as one and the same,” continuing to “systematically abduct and torture civilian detainees, often beating, electrocuting and raping these victims,” and authorizing “the extrajudicial killings of thousands.”

The State Department distributed satellite photographs it said documented the gradual construction of the facility outside the main prison complex and its apparent use this year. Jones said that “newly declassified” information on this and other atrocities by the government of President Bashar al-Assad came from “intelligence community assessments,” as well as from nongovernmental organizations such as Amnesty International and the media.

“These atrocities have been carried out seemingly with the unconditional support from Russia and Iran,” Assad’s main backers, Jones said. Neither government commented on the new U.S. allegation.

Accusations of mass murder and incinerated bodies, evoking the Holocaust, contrasted with last week’s Washington visit by Russian Foreign Minister Sergei Lavrov and Russian Ambassador Sergey Kislyak. They were pictured shaking hands and broadly smiling with President Trump before an Oval Office meeting in which discussions centered on Syria.

The Russians also met with Secretary of State Rex Tillerson, and Jones said the release of new intelligence comes at “an opportune time to remind people about the atrocities that are being carried out inside of Syria all the time.”

The newly released information included a satellite photo of the snow-covered Sednaya complex with an L-shaped building labeled “probable crematorium.” Assessment of the facility, Jones said, included the presence of “the discharge stack, the probable firewall, the probable air intake — this is in the construction phase — this would be consistent if they were building a crematorium.” In a photo taken Jan. 15, he said, “we’re look[ing] at snowmelt on the roof that would be consistent with a crematorium.”

Jones said the information had not been shared with the Russians. He also said he was not suggesting that either Russia or Iran was involved with the facility.

But Tillerson, he said, “was firm and clear with Minister Lavrov. Russia holds tremendous influence over Bashar al-Assad. A key point that took place in that bilateral meeting was telling Russia to use its power to rein in the regime.”

“The regime must stop all attacks on civilians and opposition forces, and Russia must bear responsibility to ensure regime compliance,” Jones said.

Jones called Tillerson’s meeting with Lavrov “productive.” But “I would not say that they mapped out a specific way forward on how to address the issue of Syrian atrocities, or even how to move forward on the Geneva process” on the eve of the next round of years-long United Nations efforts to bring representatives of Assad and the rebels to the negotiating table, due to begin Tuesday.

One of Lavrov’s principal goals in last week’s meetings was to solicit Trump administration support for a cease-fire and the establishment of safe zones within ­Syria as part of a May 4 pact signed by Russia, Iran and Turkey. The Turkish government has backed anti-Assad rebels in Syria along with the United States, and Turkish President Recep Tayyip Erdogan is due to meet with Trump at the White House on Tuesday.

Although Trump has also called for safe zones within Syria and said he discussed them early this month in a telephone call with Russian President Vladi­mir Putin, the administration more recently has been publicly lukewarm about the Russia-led plan.

“In light of the failures of the past cease-fire agreements, we have reason to be skeptical,” Jones said. Earlier truces negotiated under the Obama administration were violated by both Syria and Russia.

Throughout his presidential campaign, Trump said the United States should concentrate on the fight against the Islamic State in Syria and Iraq and cease involvement in Syria’s civil war. But he changed course last month, approving a cruise missile strike on a Syrian government air base after concluding it was used by Assad to launch a chemical weapons attack against civilians.

Jones described “the continued brutality of Assad” as a threat to the region, “as well as to the national security interests of the United States and our allies.” Asked if there is consideration of military action to destroy the crematorium, he said, “We’re not going to signal what we are going to do and what we’re not going to do.”

“At this point, we are talking about this evidence and bringing it forward to the international community, which we hope will put pressure on the regime to change its behavior,” Jones said.

Cease-fires under the Russia-Iran-Turkey agreement, in designated parts of northwestern, central and southern Syria, have largely held in recent weeks. But violence continues on other fronts not included in the plan, and suggests that Assad’s forces are positioning themselves to launch an all-out assault on the largest of the safe zones, Idlib province, when the deal breaks down. If that happens, almost a million displaced civilians could find themselves caught in the crossfire between pro-government forces and an al-Qaeda-linked coalition that appears willing to fight until the end.

More than 400,000 people have died in the Syrian civil war, according to the United Nations, with at least half the entire prewar population of about 22 million now living as refugees or displaced from their homes. Many of the dead are civilians killed by government action, including, Jones said, “well-documented airstrikes and artillery strikes, chemical weapons attacks, arbitrary arrests, extrajudicial killings, starvation, sexual violence, and denial of essential services such as food, water and medical care.”

According to “numerous” ­nongovernmental organizations, Jones said, “the regime has abducted and detained between 65,000 and 117,000 people between 2011 and 2015,” a period in which Amnesty International has said that nearly 18,000 detainees died. The Syrian Network for Human Rights estimated in March that at least 106,727 people were still arrested or had been forcibly disappeared.

Prisoners are held in a network of prisons across Syria. The Sednaya detention complex, run by Syria’s powerful military police about 20 miles outside Damascus, is the most notorious. A recent Amnesty International report described it as a “human slaughterhouse.”

Jones cited “multiple sources” in saying that “the regime is responsible for killing as many as 50 detainees per day at Sednaya,” where he said up to 70 people were packed in cells designed for five. Former prisoners have described mass hangings.

In interviews with The Washington Post, former detainees described conditions so atrocious that many prisoners died from torture, medical neglect or starvation.

Most political prisoners said they had been held in the “Red Building,” a facility the regime largely emptied of mostly Islamist and jihadist prisoners in the early months of the anti-Assad uprising that began in early 2011. Among those taken from the cells and hanged, former prisoners said, were students, engineers, activists and human rights lawyers.

Louisa Loveluck in Beirut contributed to this report.

Are You Maximizing The Use Of Video In Your Content Marketing …

Did you know that more video content is uploaded to the internet in a single month than network television has produced in three decades?

The world of content marketing and search engine optimization (SEO) might be complex and constantly evolving, but one thing is certain: Video continues to be a big driver of traffic. How can you use video to strengthen your content marketing strategy and SEO?

Shutterstock

Leverage The World’s Second Largest Search Engine: YouTube

YouTube is not simply a website; it is a search engine. YouTube’s user-friendliness, combined with the soaring popularity of video content, has made it the second largest search engine behind Google. With 3 billion searches per month, YouTube’s search volume is larger than that of Bing, Yahoo, AOL and Ask.com combined. If YouTube’s user base were a country, it would be the third largest in the world.

Since Google owns YouTube, video content hosted on YouTube ranks well on Google. One of the best ways to capture search traffic from YouTube is to create videos around topics people are searching for or talking about, from viral phenomena to commonly asked questions.

Drive Social Engagement

In addition to platforms such as YouTube, social networks are increasingly promoting more video content. You have likely noticed that your Facebook newsfeed is dominated by video content from friends, paid advertisers and the brands you follow. Consumers are hungry for engaging video content. It is critical that your business is creating content that users will want to view and share.

Make sure your video has subtitles if you are sharing on Facebook. Users are very likely to be scrolling in an environment where they don’t want sound but may still want to watch your video. Don’t miss that opportunity to engage with them.

Showcase Video On Your Website

Video is a great way to quickly and easily explain your business’ unique value proposition and showcase your company culture. Explainer and introduction videos are really strong tools for your homepage or a “how it works” section on your website. Don’t assume that people want to read through your services or scroll through a bunch of products. Make it easier for them with video.

Email, Email, Email!

Yes, email marketing still works. You must always be providing value. Email is a terrific way to stay top-of-mind and in front of consumers because it goes directly to them. Also, consumers on your email list have likely opted-in at some point, so it is a warm audience that is ready to hear from you.

There are tools that allow you to embed video directly into email campaigns, but video can be just as effective in email if you simply tease the video in the email and push users to your website. Those who are interested will click through. The key to successful email marketing is to create content that provides value.

Trump takes heat over intel, ‘tapes’

A White House grappling with the political fallout from FBI Director James Comey’s sudden firing faced new questions Monday after a report that President Trump had revealed highly classified intelligence to Russian officials during a meeting last week.

Trump allegedly revealed “code-word information” related to threats from the Islamic State in Iraq and Syria that had been provided by a U.S. ally in the region, according to The Washington Post, which first reported the story.

One U.S. official told The Post that the information was so sensitive it had not been provided to U.S. allies.

Trump discussed the information, according to the report, with Russian Foreign Minister Sergey Lavrov and and Russian Ambassador Sergey Kislyak in the Oval Office during a meeting on Wednesday — a day after he fired Comey.

White House officials pushed back against the report, which Deputy National Security Adviser for Strategy Dina Powell, who attended Trump’s meeting with Lavrov and Kislyak, labeled “false.”

“The president only discussed the common threats that both countries faced,” Powell said.

National Security Adviser H.R. McMaster also described the story as “false” during an on-camera appearance outside the White House, arguing that on-the-record denials should be given more credence than a story based on anonymous sources.

Secretary of State Rex W. TIllerson in a statement said Trump had discussed common efforts and threats regarding counterterrorism with Lavrov.

The two discussed the “nature of specific threats,” Tillerson said, “but they did not discuss sources, methods or military operations.” 

The White House’s denial — that Trump did not explicitly discuss the sources and methods behind the intelligence — did not directly address or nullify The Post’s reporting.

The information Trump revealed included details that Russia could use to deduce the sources or methods used to gather the intelligence, officials told the paper.

Among those details was the name of the city in Islamic State territory where the U.S. partner detected the threat, seen as a particularly sensitive disclosure that could allow Russia to identify the intelligence capability involved.

That capability is highly valuable, according to The Post. It could be used to provide intelligence on Russia’s involvement in Syria — meaning that the Kremlin would have an intense interest in identifying and disrupting it.

The report was particularly damaging given Trump’s longstanding criticism of Hillary ClintonHillary Rodham Clinton‘Daily Show’ resurfaces GOP tweets on mishandling classified info. Poll: Most want ‘independent’ probe of Trump, Russia Trump takes heat over intel, ‘tapes’ MORE’s carelessness with classified information. Clinton used a private email server as secretary of State, through which classified information was sent.

The fact that the intelligence story centered on Russia also added to its gravity.

The FBI is investigating Russia’s meddling in the election, and whether there are any links between Trump’s campaign and Moscow. Democrats saw Comey’s firing as an effort to end that investigation.

The White House had already had a difficult day when the Post story appeared, with press secretary Sean Spicer tangling with reporters over Trump’s threat to Comey suggesting the president had tapes of their conversations.

Spicer refused to say whether the recordings existed, or whether the president would comply with congressional requests to produce them if they did.

Facing repeated questions from multiple news outlets, Spicer went back to the same line: “The president has made it clear what his position is,” he said.

Pressed specifically if Trump would deny a request to turn over any recordings, the spokesman replied, “I was clear the president would have nothing further on that last week.”

Spicer’s response heightened a standoff between the executive and legislative branches that could complicate the process to replace Comey.

Lawmakers from both parties have called on Trump to turn over any tapes if they exist.

Some Democrats have said they will try to block Trump’s nominee if he does not turn over the recordings or acknowledge that none exist.

They are also using the fight to underline their arguments for a special prosecutor to investigate Russia’s actions in last year’s election.

“What happened this week makes it all the more important that we get a special prosecutor,” Senate Minority Leader Charles SchumerCharles SchumerDems: Trump must explain allegations he discussed classified info White House defends Trump on classified intel report Comey’s gone, now how do we replace him at the FBI? MORE (D-N.Y.) said Sunday on CNN’s “State of the Union.”

“To have that special prosecutor, people would breathe a sigh of relief, because then there would be a real independent person overlooking the FBI director,” he added. 

Trump and his aides have repeatedly disparaged the Russia investigation, arguing it is “fake news” and that Democrats and the media should move on.

The possibility that tapes exist of conversations between Trump and Comey was raised by Trump on Twitter.

In a tweet on Friday, he appeared to threaten Comey with the tapes just days after his surprise decision to fire the FBI director.

Trump warned Comey that he had “better hope that there are no ‘tapes’ of our conversations before he starts leaking to the press!”

Spicer has repeatedly declined to say whether any such recordings were made.  

“I’ve talked to the president. The president has nothing further to add on that, » Spicer said last Friday.

Trump, too, has refused to elaborate on his claims.

“I won’t talk about that,” he told Fox News last week. “All I want is for Comey to be honest and I hope he will be and I’m sure he will be, I hope.”

The White House’s decision to stonewall questions about the existence of recordings may be untenable.

Spicer’s responses on Monday quickly became a leading story of the day.

The press secretary, who appeared uncomfortable at times during the briefing, was asked about the possible tapes nine times by three different reporters during Monday’s briefing. 

Those questions will almost certainly hover over Trump’s first overseas trip, which begins Friday.

The fight over the tapes comes amid speculation that Trump might be ready to make changes to his White House staff, including the possible firing of Spicer.

Trump was reportedly unhappy that his communications team was not ready to defend his decision to fire Comey immediately after it was announced last week.

But Trump hurt his own case by contradicting the White House’s initial rationale for the firing: that the president acted after Deputy Attorney General Rod Rosenstein had recommended that Comey be fired.

In an interview with NBC that aired Thursday, Trump said he always planned to fire Comey, who he criticized as a “showboat.”

Sen. Lindsey GrahamLindsey GrahamTrump faces tough choices in FBI pick ‘Daily Show’ resurfaces GOP tweets on mishandling classified info. Trump takes heat over intel, ‘tapes’ MORE (R-S.C.) on Sunday called on the White House to « clear the air » about the existence of any tapes.

“You can’t be cute about tapes. If there are any tapes of this conversation, they need to be turned over,” Graham said on NBC’s « Meet the Press. »

Sen. Mike LeeMike LeeTrump takes heat over intel, ‘tapes’ White House refuses to say if Comey tapes exist Build a better bill: GOP Senate must save ObamaCare repeal once again MORE (R-Utah) said if the tapes do exist, it’s “probably inevitable” that Trump would have to turn them over to Congress, which is investigating whether his associates colluded with Russia to meddle in the 2016 elections.

“If, in fact, there are such recordings, I think those recordings will be subpoenaed and I think they will probably have to turn them over,” he said on “Fox News Sunday.”

 

7 Key Video Marketing Statistics You Need to Know

Arguably, everyone knows how Dropbox got started. The founders shot a quick screencast video demonstrating how the product will work. They shared the link on HackerNews and got a huge community response.

Though this story took place back in 2008, video marketing today still remains one of the most efficient ways to drive traffic to your products. These seven statistics will prove the point further:

Including Video in Emails Can Improve CTR From 200 Percent to 583 Percent

It’s true, research shows that click through rates can increase by as much as 583 percent when video is used in marketing emails. Those are impressive results by any standard. However, it is important to apply some best practices. Keep videos relatively short, no more than two minutes long, and include them early in the email when viewers are paying most attention.

More Than 50 Precent of All Videos Are Viewed on Mobile

Not only are more than 50 perecent of videos viewed on mobile, there’s been a 233 percent increase in viewing since 2013. It should be noted at the vast majority of views are through phones and not tablets. Mobile is also behind an overall 33 percent increase in video views. Anyone interested in mobile, video market should also know that their target audience members are frequently watching videos that are five minutes or longer.

Adding a Video to a Landing Page Can Boost Conversion Rates by 80 percent

According to Creativa, it’s a matter of simple mathematics. An engaging video that has high production values is going to earn the viewer’s immediate focus. Even better, many customers retain information about products and services much more readily if they are able to see a video. Using video also promotes trust which is very important at this stage in the funnel.

Recommended Viewing Length on Facebook Live Videos is 3 Times Regular Videos

Audiences are clearly attracted to live content. Live streaming videos not only get viewers attention, they keep it for significantly longer. This gives hosts more time to reach audience members with their message.

It’s important to remember that the most effective videos will be well produced. So, make sure that your equipment and connection is ready to go. Then, be personable during the live feed. Greet audience members and field questions.

90 Percent of Users Say That Product Demo Videos Help Them Make Decisions

Using video helps customers through all parts of the consumer journey. This includes the phase where customers are narrowing down the products that interest them. By including product demonstration videos, brands can build goodwill by helping customers through the decision making process.

81 Percent of Audience Members Viewed More Live Content in 2016 Over 2015

2015 appears to have been the year that live videos were testing the waters. Evidence is clear that they exploded in 2016. In addition to this, all signs point to live streaming content further increasing in popularity in 2017 as well. This should serve as strong motivation to companies that are considering reaching out to their followers with live content.

Videos Posted to Social Get 1200 Percent More Shares Than Text And Images Together

This statistic clearly shows that there is something about videos that create much more engagement than other forms of content. Companies who wish to increase their audience and improve brand recognition should absolutely look towards vide as a way to accomplish their goals.

Video marketing is no longer cutting edge. These numbers prove that not only should video be a part of your content marketing strategy, it should likely be a main component.

Read more about video marketing here on Tech.Co

The era of cyber-disaster may finally be here

Want smart analysis of the most important news in your inbox every weekday along with other global reads, interesting ideas and opinions to know? Sign up for the Today’s WorldView newsletter.

On Friday, the world was hit by one of the biggest cyberattacks in recent history.

The culprit was “ransomware” known as WanaCryptOr 2.0, or WannaCry. It operates by encrypting a computer system and demanding a ransom to release it. This money would be paid in the digital currency bitcoin to an unknown source, who would — in theory, at least — provide a decryption key to unlock the system. To do all this, the software exploits a vulnerability in Microsoft Windows that is thought to have been first identified by the National Security Agency and was later leaked online.

Interpol thinks that more than 200,000 people in more than 150 countries were affected — and things could get worse. Experts are warning that many office workers could return to work Monday and find their computers compromised.

The attack was a remarkable global event. It appears to have hit first in Britain, where it effectively shut down parts of the National Health Service. But reports soon came in from all over the world. Users in China, Germany, India and the United States were among those affected.

For a few hours Friday, it seemed as if the world was facing a disruption of disaster-movie proportions. Then, just as quickly as it started, the attack was stalled by a 22-year-old British cybersecurity researcher who discovered a “kill switch” that stopped the ransomware from spreading.

The risk isn’t over. Whoever is behind the attack could update the ransomware and remove the kill switch. Some reports Sunday suggested that this has already happened.

The evidence suggests that the unknown attackers had only one goal: profit. The ransom demanded of each infected computer was a little more than $300 or so. Authorities recommended that victims not pay, but even a small fraction of successful ransoms would net the attackers a considerable amount of money.

Whatever the motive, the huge scale of the attack shows that cybersecurity can have dangerous geopolitical consequences.

In Britain, some hospitals were forced to turn away patients and delay operations. The BBC quoted one NHS staffer who said it was “absolute carnage” and that “patients will almost certainly suffer and die because of this.” So far, no deaths have been reported, but that may change. “The first death directly attributable to a cyberattack suddenly seems possible,” the Financial Times’s Tim Bradshaw  wrote Sunday. If an attack were carried out by a country rather than independent hackers, those deaths could be seen acts of war.

Other potential targets could be even more disruptive. On Sunday, Britain’s Defense Secretary Michael Fallon would not deny reports that Britain’s nuclear submarines used the same version of Windows that made them vulnerable to malware attacks. Concerns have been voiced about the outdated computer systems on these submarines for some time, to little avail.

Americans should hope their nuclear command-and-control systems are safe, but it is possible that may not matter. When General C. Robert Kehler, the head of the U.S. Strategic Command, was quizzed by Sen. Bill Nelson (D-Fla.) in 2013 on whether someone could hack into a Russian or Chinese system and launch a nuclear missile, he was forced to give a vague answer. “Senator, I don’t know . . . I do not know,” Kehler said.

Even if these doomsday scenarios don’t ultimately take place, large-scale use of ransomware presents a dangerous route to finances for criminal groups. “We’ve seen even terror groups finance their organizations by using operations like cybercrime and ransomware,” Ryan Kalember, a cybersecurity strategy expert at Proofpoint, said to CBS last year.

Such attacks can also exacerbate tensions between nation states. In Russia, where the Interior Ministry was hit by WannaCry, some suggested that the attack was a U.S. retaliation for Moscow’s alleged interference in the 2016 presidential election. “I respect the honesty of the United States,” Mikhail Delyagin, the director of the Institute of Problems of Globalization in Russia, told the New York Times. “They threaten us with a cyberattack, and a cyberattack follows. It’s logical.”

There’s no denying, of course, that Washington does share some of the blame for the spread of the attack. The Windows vulnerability exploited by the ransomware is believed to have been first discovered by the NSA. Microsoft released a patch for the vulnerability after it leaked this year, but many users may not have updated their systems.

Washington Post technology reporter Brian Fung suggested that this was one major lesson politicians should take away from the debacle: The concept of law enforcement agencies having “back doors” to computer programs and systems, even if it is for national security reasons, dramatically increases the risk that criminal groups or other bad actors will also find these vulnerabilities. “It would be like leaving keys under a doormat, which good guys could certainly use, but also bad guys, too,” Fung wrote Saturday.

Microsoft President Brad Smith supported this line of thought in a forceful blog post published Sunday, suggesting that the attack showed “the stockpiling of vulnerabilities by governments is such a problem.” Smith suggested there needs to be something like a “Digital Geneva Convention” to govern these issues.

Academic and writer Zeynep Tufekci went further, suggesting that the world needs a “complete overhaul of how technology companies, governments and institutions operate and handle software.” Companies such as Microsoft and government agencies such as the NSA need to take a proactive approach to dealing with vulnerabilities, Tufekci argued in the New York Times’s opinion pages. Careless individuals and cash-strapped institutions such as the NHS simply can’t do it on their own.

If governments don’t step up, Tufekci wrote, the consequences could be “unthinkable.” And as Friday’s attack shows, the unthinkable is already far too real.

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