Archives par mot-clé : video

Trump’s budget proposal slashes spending by $3.6 trillion over 10 years

President Trump on Tuesday will propose cutting federal spending by $3.6 trillion over 10 years, a historic budget contraction that would severely ratchet back spending across dozens of programs and could completely reshape government assistance to the poor.

The White House’s $4.094 trillion budget request for fiscal 2018 calls for cuts that hit Medicaid, food assistance and other anti-poverty programs. It would cut funding for the Children’s Health Insurance Program (CHIP), which provides benefits to the poor, by roughly 20 percent next year.

All told, the budget would ­reduce spending on safety-net programs by more than $1 trillion over 10 years.

Details of the budget circulating in Washington on Monday drew outrage from Democrats and a mix of anxiety and praise from Republicans, illustrating the political minefield that policymakers face as they debate whether to turn the proposals into law.

Mick Mulvaney, director of the Office of Management and Budget, said the spending plan, titled “A New Foundation for American Greatness,” is focused on protecting taxpayer money and cutting spending on programs that are ineffective or encourage people not to work.

What Trump’s budget cut in the social safety net View Graphic What Trump’s budget cut in the social safety net

He singled out the Supplemental Nutrition Assistance Program (SNAP), the modern version of food stamps, which grew rapidly after the financial crisis and had 44 million beneficiaries in 2016.

“We need people to go to work,” Mulvaney said. “If you are on food stamps and you are able-bodied, we need you to go to work. If you are on disability insurance and you are not supposed to be, you are not truly disabled, we need you to go back to work. We need everybody pulling in the same direction.”

Democrats and anti-poverty advocates decried the changes, saying that Trump is seeking to strip support for the most vulnerable Americans while cutting taxes for the wealthiest.

“This would pull the rug out from so many Americans who need help: those suffering from opioid and heroin addiction, people in nursing homes and their families who care for them, the elderly, the disabled and children,” Senate Minority Leader Charles E. Schumer (D-N.Y.) said.

The proposed budget refocuses decades of U.S. spending — both foreign and domestic — to reflect Trump’s belief that too much taxpayer money is simply given away.

For example, the president will propose changing foreign aid programs in a way that no longer delivers much of the money as grants and instead extends loans to foreign governments that must be repaid, Mulvaney said. Special exemptions would be made for Israel and Egypt.

The budget would also impose a 2 percent cut to all spending that must be approved by Congress each year for the next decade, excluding military programs. Spending for these programs tends to increase each year under Democrats and Republicans. Separately, the budget would eliminate all federal support for Planned Parenthood, the health-care provider that conservatives often attack.

In writing the budget, White House officials were forced to walk a tightrope.

Trump insisted that they could not cut retirement benefits for Social Security or health benefits for Medicare, two of the most expensive parts of the federal budget. White House officials also were committed to protecting military spending.

To preserve those items and eliminate the budget deficit over 10 years, officials had to deliver major cuts across the rest of the budget. The budget also relies heavily on assumptions that economic growth will soar under tax cuts and regulatory reductions that Trump has promised to deliver.

“You have to understand that for Trump, growth is populism, so he doesn’t see this as a budget of cuts but a budget for growth,” said Sam Nunberg, a longtime Trump associate who worked on his campaign in 2015. “What he’s trying to do is work with Congress, where a lot of these ideas started, and put something together.”

The budget, in its deeply conservative framework, risks alarming some of the president’s supporters.

“I’m not sure the White House understands who their base is,” Patrick H. Caddell, a veteran strategist who works with Breitbart News, said. He cited Democrats and working-class independents as key parts of Trump’s political coalition. “Where’s the outreach to them?” he asked.

But a White House official, who was not authorized to speak publicly, said Trump saw the shrinking of the “welfare state” as a necessary component of his nationalist, working-class appeal and part of his pledge to “drain the swamp.”

Meanwhile, Trump’s critics in the GOP shrugged at the president’s overture to the budget-
cutting wing of the party.

“I don’t take it as a sign he’s more ideological,” said Peter Wehner, a veteran Republican policy hand. “He’s like a needle spinning around a broken compass, and we’re not sure where he’ll land. This week he’s more ideological, next week he could be less ideological.”

One of the biggest surprises in the budget is that defense spending remains relatively flat, after months of promises from Trump that he would completely rebuild the military.

The plan proposes a $43 billion increase in defense spending next year, but in subsequent years the budget is almost identical to what it would be without any changes. A White House official said that is because the military is still planning spending priorities for those years and that the budget would eventually change.

For anti-poverty programs, the White House proposes shifting some of the financial costs to states, giving them a financial stake in deciding whether to permit people to receive benefits.

On Medicaid, Trump wants states to choose between agreeing to a cap based on how many people are enrolled or a “block grant” structure that delivers funds to states and gives them more flexibility in how it is spent.

A number of key Republicans have expressed concern about the approach.

Even some congressional conservatives warned that there is such a thing as too many cuts. “There will be some concerns if we go too deep in some of these areas,” said Rep. Mark Walker (R-N.C.), chairman of the Republican Study Committee, referring to the cuts to the children’s health care program.

Rep. Mark Meadows (R-N.C.), chairman of the hard-line House Freedom Caucus, said he was encouraged by early reports of new curbs on SNAP and other spending, but said he drew the line on cuts to Meals on Wheels — a charity that Mulvaney suggested was ineffective earlier this year.

“I’ve delivered meals to a lot of people that perhaps it’s their only hot meal of the day,” Meadows said. “And so I’m sure there’s going to be some give and take, but to throw out the entire budget just because you disagree with some of the principles would be inappropriate.”

On Medicaid, Trump wants to transform the way the program’s funding works, moving away from its half-century history of giving each state a certain share of the program’s cost, no matter how many are on the rolls. Instead, the administration is proposing to give states a choice between a financial cap based on how many people are enrolled or a “block grant” that would allow more latitude over how the money were spent. Three health-policy experts said Monday night that the block grants envisioned in the budget would go beyond those that would be allowed under the American Health Care Act, which narrowly passed the House last month.

The administration wants to allow a state to move everyone on Medicaid into a block-grant system, while the House bill would not permit that for elderly or disabled people, who tend to have the highest Medicaid expenses

For SNAP, the White House is proposing changes that would force states to pay a portion of the benefits, which could put more pressure on them to prevent people from enrolling.

On CHIP, the White House would propose eliminating a 23 percentage point increase in federal contributions and would cap other assistance to the program to limit federal payments to children from families with incomes of no higher than 250 percent of the federal poverty level. The White House contends that would make sure the program helps only the neediest children.

However, Diane Rowland, executive vice president of the Kaiser Family Foundation, pointed out that 18 states, plus the District of Columbia allow the children of families with incomes of more than 300 percent of the poverty line into their programs. For such states, Rowland said, “this is a big hit.”

“We are no longer going to measure compassion by the number of programs or the number of people on those programs,” Mulvaney said. “We are going to measure compassion and success by the number of people we help get off of those programs and get back in charge of their own lives.”

But Jared Bernstein, who served as a top economic adviser to former vice president Joe Biden, called the scale of Trump’s cuts “otherworldly.” He said that even if Senate Republicans are able to scale back the cuts, they could still have a major impact on government programs.

“At the end of the day, they may settle for something that’s huge and egregious but less than the cosmic number they are throwing around” in the budget proposal, he said.

Many of the programs targeted by Trump’s budget provide health, housing or other assistance to millions of Americans, including a large number of Trump voters.

There are 74.6 million Americans who receive Medicaid or CHIP, according to the Kaiser Family Foundation. Almost 11 million receive Social Security Disability Insurance payments, and 8.3 million receive Supplemental Security Income, a small cash benefit for the poor and those with disabilities.

Many of these programs have rigorous screening mechanisms, and it is very difficult for people who are unemployed, childless and able to work to collect benefits for long. But Trump administration officials believe the rules should be even stricter, with the goal of pushing more people back into the workforce so that the economy can strengthen and create more growth.

Former House speaker Newt Gingrich, who engaged in numerous budget battles during the Clinton administration, said that Trump must steel himself against attacks and emphasize his insistence on how much he “values work.”

“If the Trump people sell it as genuine reform that’s getting rid of people who should be at work or are cheating, getting rid of redundancy and making the bureaucracy dramatically leaner, then it will be successful,” Gingrich said. “People actually resent neighbors who are getting goodies they haven’t worked for. It’s going to be a huge fight. How this plays out will depend on how he handles it.”

The Latest: Social media joins in Manchester’s victim hunt

MANCHESTER, England — The Latest on the blast at an Ariana Grande concert in northern England (all times local):

9:00 a.m.

Social media users are helping the desperate hunt for people missing in the Manchester concert bombing by circulating names and photos with the MissingInManchester hashtag.

The city’s regional government and its mayor, Andy Burnham, were among scores of Twitter users that circulated the hashtag to help people seeking missing family members and friends.

Those named as missing included Olivia Campbell. Her mother, Charlotte Campbell, said the 15-year-old attended the Ariana Grande concert with a friend from school who has since been found and is being treated in a hospital. But Olivia is missing, having last called home just before the concert, the mother told ITV television’s Good Morning Britain breakfast show.

She says: “I’ve called the hospitals. I’ve called all the places, the hotels where people said that children have been taken and I’ve called the police. If anyone sees Olivia, lend her your phone, she knows my number.”

___

8:45 a.m.

A Czech woman who was at the Ariana Grande concert in Manchester says that “there was almost no security check, rather zero. They let us get in without any check if we have anything with us.”

Nikola Trochtova told the Czech public radio that “the only thing they were interested in was if we had any bottles of water with us. They almost didn’t check our bags, they didn’t take a look.”

She says she was leaving the venue when she heard an explosion at the entrance, but learned the details only after returning to her hotel.

___

8:35 a.m.

German Chancellor Angela Merkel says it’s “incomprehensible” that someone would target a pop concert to kill and wound people.

Merkel said in a statement Tuesday that the attack at an Ariana Grande concert in Manchester “will only strengthen our determination to keep acting together with our British friends against those who plan and carry out such inhuman deeds.”

She added: “I assure people in Britain that Germany stands beside you.”

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8:20 a.m.

European Commission President Jean-Claude Juncker says Europe is mourning with Britain after a bomb killed 22 people at a concert in Manchester.

Juncker said in a statement Tuesday that “today we mourn with you. Tomorrow we will work side by side with you to fight back against those who seek to destroy our way of life.”

He adds: “It breaks my heart to think that, once again, terrorism has sought to instill fear where there should be joy, to sow division where young people and families should be coming together in celebration.”

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8:10 a.m.

NATO’s chief is expressing solidarity with Britain after a bomb attack in Manchester killed 22 people, just as leaders of the military alliance prepare to meet to discuss counter-terrorism.

Secretary-General Jens Stoltenberg said in a tweet Tuesday that “NATO stands with the U.K. in the fight against terrorism.” He also said his thoughts were with all those affect by the “barbaric” attack.

President Donald Trump and other NATO leaders at to gather in Brussels on Thursday to discuss ways the military alliance can do more against terrorism.

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8:00 a.m.

The German government is offering condolences to Britain after the deadly explosion at an Ariana Grande concert in Manchester.

Foreign Minister Sigmar Gabriel wrote Tuesday on Twitter: “Terrible news from Manchester! Our thoughts are now with our British friends. United we stand.”

Chancellor Angela Merkel’s spokesman, Steffen Seibert, tweeted: “Our thoughts (and) prayers are with the people in #Manchester affected by the blast. We mourn for the dead (and) hope the injured can recover fully.”

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7:45 a.m.

France’s government is offering sympathy and solidarity following the bombing at an Ariana Grande concert in Manchester which killed 22 people.

In a statement, French President Emmanuel Macron said France would continue to work with Britain to fight terrorism. Macron said he would speak with British Prime Minister Theresa May to stay abreast of developments.

Paris Mayor Anne Hidalgo also expressed solidarity.

Paris has grim experience with the type of attack that struck Britain, after multiple Islamic State attackers struck a concert hall, the national stadium and cafes and bars on Nov. 13, 2015, killing 130 people.

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7:30 a.m.

The White House says President Donald Trump is being provided updates on the Manchester concert explosion by his national security team.

Trump is in the midst of his first overseas trip as president. He’s meeting Tuesday in Bethlehem with Palestinian Authority President Mahmoud Abbas and speaking at Yad Vashem, the Holocaust memorial in Jerusalem.

His spokesman Sean Spicer provided the update on Twitter.

___

7:20 a.m.

Manchester police say an apparent suicide bomber set off an improvised explosive device at the end of an Ariana Grande concert.

Police raised the death toll to 22 early Tuesday, and dozens more have been reported injured.

Chief Constable Ian Hopkins says forensic investigations are continuing to determine if the attacker had accomplices. He provided no information about the individual who detonated the device.

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7:10 a.m.

Greater Manchester Police have raised the death toll in a blast at an Ariana Grande concert to 22.

The force’s chief constable, Ian Hopkins, said Tuesday they believe one person carried out the attack. Police are trying to determine if the person acted alone or had support in the Monday night blast.

Police say some 400 officers were deployed overnight to help with the investigation.

Officials say children are among the victims.

___

7 a.m.

Police say they are treating an explosion at an Ariana Grande concert in northern England as terrorism. Greater Manchester Police says the blast killed at least 19 people, and the ambulance service says 59 people have been taken to hospitals.

Greater Manchester Police Chief Constable Ian Hopkins says police are treating the blast as an act of terrorism “until we know otherwise.”

There was panic after the explosion, which struck around 10:30 p.m. (2130 GMT) Monday night as Grande was ending the concert.

Grande, who was not injured, tweeted hours later: “Broken. From the bottom of my heart, I am so so sorry. I don’t have words.”

___

6 a.m.

Labour Party leader Jeremy Corbyn says he and Prime Minister Theresa May have agreed to suspend election campaigning until further notice.

Corbyn said Tuesday he is “horrified” by the events in Manchester and that his thoughts are with the families and friends of those who have died and been injured.

Campaign events ahead of the June 8 general election will now be put on hold as Britain comes to grips with the incident and its aftermath.

Corbyn says he had spoken with May after the explosion.

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5:45 a.m.

Australia’s prime minister has told the Australian Parliament that the deadly explosion at Manchester Arena appeared to be a “brutal attack on young people everywhere.”

Prime Minister Malcolm Turnbull said the British were treating the blast that killed at least 19 people and injured more than 50 as a terrorist attack, although its cause was unknown.

Turnbull says: “This incident, this attack, is especially vile, especially criminal, especially horrific because it appears to have been deliberately directed at teenagers.”

In Tokyo, a spokesman for the Japanese government condemned the attack.

___

4 a.m.

Campaigning has been suspended in Britain’s national election after a deadly explosion at Manchester Arena.

Prime Minister Theresa May canceled campaign events Tuesday after the blast, which killed at least 19 people and injured more than 50. She is due to chair a meeting of the government’s emergency committee, COBRA, later.

Liberal Democrat leader Tim Farron canceled a campaign tour to Gibraltar after the explosion.

Britons are due to go to the polls on June 8.

___

3:45 a.m.

A number of Manchester taxi services offered free rides to people stranded by the incident.

The taxi companies posted messages about the free rides on Twitter after an explosion at Manchester Arena after an Ariana Grande concert Monday night. The blast killed 19 people and injured dozens more.

The service could also be used by people trying to get to local hospitals to look for loved ones.

In addition some city residents opened their homes to provide overnight lodging for people who were stranded by the shutdown in some train services because of the incident.

City officials said the true spirit of Manchester was surfacing in the hours after the incident.

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3:35 a.m.

The Department of Homeland Security says there is no evidence of credible threats against music venues in the U.S., as England reels from an explosion at an Ariana Grande concert late Monday.

The department says the U.S. public may experience increased security in and around public places and events.

DHS says it is closely monitoring the situation at Manchester Arena and working with U.K. officials to obtain additional information about the cause of the explosion.

The government is urging U.S. citizens in Manchester to heed directions from local authorities and be vigilant about their security.

The explosion killed at least 19 people and injured dozens. Police say they are treating as a terrorist attack.

___

3:20 a.m.

Frantic loved ones of young people missing after an explosion at an Ariana Grande concert have taken to Twitter and Instagram with their photos and pleas for help.

Many Manchester residents responded early Tuesday with offers of shelter and details on locations where displaced concert-goers had been taken in.

The 23-year-old Grande, true to her youthful fan base, is a social media phenomenon with 105 million followers on Instagram and 45.6 million followers on Twitter. Her fans, proud “Arianators,” were among those who took to Twitter with prayers and tears.

Fellow stars offered condolences as well.

Taylor Swift tweeted, “My thoughts, prayers and tears for all those affected by the Manchester tragedy tonight. I’m sending all my love.”

Ellie Goulding, Cher (fresh from a big night at the Billboard Awards) and Katy Perry were among others to tweet their support.

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Content marketing and Big Data analytics — the perfect match?

Big Data has been described as the next $100 billion dollar opportunity by McKinsey and Company.

Just take a look at the amount of data that is created on social media channels alone. According to Domo, every minute 100,000 tweets are sent, 48 hours of video are loaded to YouTube, 347 new blogs are posted on WordPress, and over 680,000 pieces of content are being shared on Facebook. On top of that, data from your CRM, website analytics, and marketing automation tools is all adding up to Big Data. Statistics from IBM showed that we create an astounding 2.5 quintillion bytes of data each day. Data is coming from your customers and prospects at such incredible rate. So what does this mean for your content marketing strategy?

Marketing spoke with Stephen Dale, general manager at Digimind Asia Pacific to find out how Big Data can drive your content marketing strategy.

Marketing: At what stage and level of sophistication is digital content marketing in 2017?

Digital content marketing is in a state of constant evolution and growth. With the amount of content being created by both brands, influencers, and consumers, marketers have even more clutter to cut through and thus have become increasingly reliant on social data to help drive their content strategies. We’ve found that many of our clients are now using data from social and online channels to harvest industry insights, look at trends in target markets, and create content that is more engaging, relevant and customer-centric than ever before.

Marketing: Are enough marketers using data and insights to inform their content creation? How should this be improved?

With so much of our lives now taking place in the digital realm, there is more data than ever for us to draw insights from. These data and insights can redefine a company’s competitiveness. By capturing more and better data and continuously developing and implementing insights about what drives their business and industries, companies are able to keep ahead of the pack.

In addition to social media monitoring, we see our clients turn to industry magazines, websites, and key influencers to identify the latest trends and achieve a more focused and strategic view of content. It’s also important for companies to keep an eye on competitors to assess and learn from their successes and failures in order to refine their content strategy.

Marketing: What are the most common mistakes and traps marketers fall into when building a digital content strategy to engage their audiences consistently?

Focusing too much on themselves and missing the bigger picture. Marketers need to identify the convergence point between what they have to say and what customers want to hear to ensure that they are sharing content that is relevant to their audience.

Marketers should also look at more focused and clean sets of data so that it’s easier to derive insights, while lending greater dexterity to creating and promoting content. This begins by scoping out work clearly to identify what data to collect and insights to monitor.

Marketing: When can analytics lead you down the wrong path? What main points should marketers keep in mind when bringing analytics into their content strategies? 

Following on with my earlier point, “data overload” is a common pitfall when it comes to analytics. It’s easy to get overwhelmed when you don’t have a question or an end goal in mind. Know the questions you want to answer, and focus only on the data which matters.

Marketing: What if budget and access to sophisticated data is limited, what are some alternative key measures marketers can take to ensure their content is on the pulse?

With the emergence of big data, most companies understand the importance of obtaining data to formulate strategies based on data-driven insights. Budgets are very rarely an issue anymore, as companies know they need to be investing in this type of technology to propel their competitiveness. Of course, Facebook, LinkedIn and Twitter all come with insight tools, and there are some free tools you can subscribe to online, but these are rarely able to give you the level of customisation or all of the insights you need.

Marketing: How can brands both stand out with their content and at the same time be in line with the trends and most popular talking points?

Brand authenticity and active community management are good practices to incorporate into your content strategy to ensure you are in line with trends and talking points while creating outstanding content. Consumers are outgrowing brands that either promote only themselves and their products, or whose messaging is perceived to be “out of reach” and are instead opting to engage with brands that are more personable and relatable.

Influencer marketing can also help companies achieve this balance. Understanding who the influencers and key opinion leaders in your target market are, and nurturing them into brand ambassadors allows content about your brand to be churned out from multiple points-of-view.

With that said, however, it is important for brands to choose their influencers appropriately, based on their content and audience, and to give selected influencers the freedom to be who they are while communicating your brand’s message.

Marketing: Many current content marketers plan their content strategy, including topics and editorial calendars well ahead of time. While this ensures structure and manageable goal setting, how can marketers build agility and flexibility into their strategies with analytics and listening tools given the quick pace of digital and social content today?

With the help of social intelligence and listening tools, marketers can monitor audiences in real-time to identify trending topics as they happen. Certain tools even allow you to set up email alerts to inform the team of trending or viral topics so they can identify whether the trend is something they can talk about start planning their course of action for newsjacking before the ride is over.

Marketing: What brands in Southeast Asia are getting this balance right and creating the most impactful content online, informed by social listening and analytics?

Lazada Singapore had an interesting collaboration with local influencers Youtiao666 for Mother’s Day. The offbeat humour in the video coupled with the blatant call-to-action stood out from the usual sentimental messages that brands put out. This led to its massive success of over 34,000 interactions (likes, shares and comments) across Facebook and YouTube in the week leading up Mother’s Day!

Netflix is another brand that has created impactful content by “listening” closely to trending conversations time and time again, from using the recent happenings around Yishun to promote their series, Stranger Things, to the Woodleigh MRT powder incident for Narcos and Chef’s Table.

Marketing: Marketers often try to latch onto the latest trend as soon as possible and can use listening tools to quickly pinpoint brand opportunities but what role will artificial intelligence (AI) play in this in the future?

AI and Machine Learning are quickly becoming crucial features within listening tools. It’s ability to save time for companies and provide teams with predictive data has proved thus far to be impressive. If clients can use this technology to leverage insights, as well as identify upcoming trends from bigger sets of data, it can become an extremely powerful component of a marketer’s arsenal by allowing them to better plan for what’s to come within their industries.

Marketing: What would be your most important advice for brands starting out on building a solid analytics and social media listening strategy for their content? What should be the first steps?

Scope out your project and have a clear idea of the activities you want to monitor, the goals you want to achieve, and the business questions you want to answer. Then, identify the KPIs you want to report on and set these as a benchmark for success. We help clients to define these KPIs all the time and it’s one of the most important aspects of any social intelligence project. Lastly, it is important to understand the stakeholders you are reporting to, so as to deliver information that is relevant to them, in a format they’re able to easily digest to make the right strategic decisions to grow the business.

Marketing: What excites you the most in the next stages of the role of technology in content marketing? What innovations will most disrupt the industry?

I think the unknowns are what’s really interesting. This industry is constantly changing and so are social media channels; think the addition of algorithms and Stories to Instagram, for example. With such developments, user generated content will continue to be a strong force for content marketing.

The constant learning curve that everybody’s on is quite fascinating, and the desire to understand tomorrow’s world is a massive motivator for me.  I believe machine learning and AI are both innovations that have huge potential to disrupt the industry given the utility of their outcome.

10 tips for adding video to your content strategy

Marketing, at its most basic, involves connecting with people—and video is
a huge part of many successful campaigns.

What’s more, by 2019,
Cisco predicts that 80 percent of all consumer internet traffic will involve
video.

Here are 10 tips to help you get started with your video content strategy:

1. Educate yourself. Before you start thinking strategy,
you should understand the video production process. The best way to learn
is to watch videos. Look at competitors’ videos to see which content and
approach gain your attention. Marketing departments might understand the
value of video, but they probably don’t know where to start. Educating
yourself will give a clearer idea of the video that you want to produce.

2. Know your budget. The No. 1 question we’re asked is,
“How much for a video?” We respond by asking, “How much is a house?” The
latter answer depends on several factors such as location, number of rooms,
bathrooms, acreage. The same principles apply to video: length, shooting
locations and crew size all matter. Understanding what you expect to
receive and how much you want to spend will make collaborating with your
production company a lot smoother.

3. Set your goals. Unfortunately, many marketers and
companies base success on the virality of the video, which has a slim
chance of happening. Going viral takes luck. Focus on reaching your target
audience or telling your story uniquely to stand out you’re your
competition. Talking facts, telling a compelling story or engaging your
audience will help you devise the best strategy to reach your goals.

4. Identify your target audience. Creating a video in
order to repurpose it for different audiences is ineffective. We strongly
recommend creating several short videos that target specific people through
specific channels. Creating content to please everyone is a waste of money.
By putting together a plan and schedule, you will set yourself up for
success. Keep things short and sweet for specific audiences. Understand
where the video will be posted and how those viewers will consume content.

[RELATED: Attend the Content Strategy Virtual Summit, and learn how to reinvent your content plans to reignite results.]

5. Figure out the right message. Sometimes companies have
an idea or reference that might not align with the tone they should be
conveying. For instance, a five-minute corporate video may not be the best
choice when a 3D animation video would be better suited. Reference videos
are by no means a bad thing, but it’s important to keep your brand message
and delivery in mind. Being innovative by creating new and original content
will help you stand out.

6. Find the right opportunities. Ask yourself: How will
video work with my current content strategy? How can I implement social
media? What pages on our website get high-volume traffic? Are those pages
converting leads? Let’s talk about specific video types:

  • Brand videos (your flagship video, explaining who you are or what you do,
    and posted prominently on your home page)
  • Video testimonials
  • Video blogs
  • Product videos (for promoting a new product while discussing how it
    works)
  • Explainer videos
  • Social media videos, 15–30 seconds each
  • Television commercials

7. Hire the right company. Usually, marketers look for the
cheapest video company to produce their content. Instead, focus on the right company to showcase your brand. Do research to find one that
understands your market and can create robust content for your video
content strategy. You’re looking to build a relationship and partnership to
make your video content strategy successful.

8. Market your video content. Creating great content is
only part of the equation. The other is using the right platforms to
distribute it. Put your video on your website to increase your SEO efforts
and decrease bounce rates. If your content can provide value, pitch it to
publications and key online figures so they can share it. Post about your
new video on your blog, and send out an email to reach new and old contacts
alike. If your content is relevant and exciting, have your sales team send
it to potential clients. Include a call to action in your email signature
to help potential clients understand what your company does.

9. Measure success. The goal is to see an increase in
views, followers, shares, page views, website traffic, etc. Trust the hard
work that you have put in, and market it to see long-term benefits.

10. Follow up. Build on your success by continuing
research, adapting to trends and creating new ideas to make your brand
stand out. As with any content strategy, if you focus on consistently
putting out great, innovate, educational content (and making sure you
interact with everyone who is discussing it), you’ll see results in no
time.

Stanley Meytin is CEO and creative director for
True Film Production.
A version of this post first appeared on

BusinessCollective
.

(Image via)

Video Bold Assists Marketers To Easily Customize Their Videos For All Marketing Needs

(MENAFN Editorial) Whenever browsing Google trends, it is clear that video marketing has been kind of strong and consistent for the past five years and many marketing experts approve that video marketing now is a strong business element. But, most video marketing is the exact same, making it attract attention and taking market share are really hard.

Because of this, a lot of people has the same video software tools, and a lot of people has access to the exact same paid and zero cost stock video clips. a lot of people are making the same kind of FAQ, Explainer and whiteboard videos and slide show garbage for video SEO. That is why Justin Sardi and James Okeke created Videobold – a solution that would enable marketers to make and sell these videos over and More than for one low cost.

Videobold ‘storyline collection by Justin Sardi and James Okeke contains More than 200 ‘storyline style videos in the design that big brands use to tell their story. Each of the 200 macro films and complete stand-alone productions, ready to go, out of the box. Including storyboarding, scripting, shooting editing, post production and a music and voiceover soundtrack.

More than 19 different ‘film making styles with multiple variations in each, means Videobold is superbly equipped to dominate throughout various niches and industries; from child health to accounting. From dentistry to action sports suppliers.

With Video bold, users will get over 200 videos to opt for from in a wide range of niches. Users can even sell numerous videos to the exact same clients or offer a recurring model for new videos regularly.

There are all sorts of styles that users can select from along with the variety of niches. Users simply select the style that works for them and easily customize to match almost any niche they can think of.

The manufcturers crafted these « storyline » videos specifically with generic voice overs so that users can easily use them right out of the box just adding their client’s info to the video. The theory is quite simple.

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#Media Contact
Company Name: BeginnerDiary LTD.
Contact Person: Benjamin
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Website: BeginnerDiary.com

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Making the case for a video marketing strategy

There is a real opportunity for legal firms to stand out from the crowd with a focused video marketing strategy. This year, it is said that online video will account for 74% of all internet traffic, a staggering sum that highlights how integral the medium of moving pictures has become to the way we surf the web.

Furthermore, Facebook’s vice president for the EMEA region, Nicola Mendelsohn, has stated that by 2021, the platform could be “all video”. This is significant because Facebook remains the dominant social network, and video content is increasingly being favoured in their algorithm. In fact, it’s the same across the social stratosphere, so brands keen to catch the eye should certainly take note.

However, I’ve noticed that many law firms start ambitious, fully integrated digital marketing campaigns but allow them to wilt over time. This makes it even more important for legal firms to seriously consider hopping aboard the broadcast bandwagon to differentiate themselves. An eye-catching video is the best way to get noticed online with regular, relevant and targeted content the key to winning audiences and establishing your brand as a trusted voice of authority.

Courting clients with video content

Video is so powerful because it elicits emotional responses in ways that text and standalone still images simply can’t achieve. Our minds are hardwired to react to movement, thanks to millennia of natural programming that has rewarded us for being alert, so it’s no wonder that video has become the leading source of content consumption.

This short film from Michelmores does an excellent job of positioning their brand and informing viewers of their pedigree:

From modest beginnings in 1887 to a formidable team of 62 partners in 2016, the opening photographic montage charts the firm’s history.

The overlaying text against a backdrop of fast-moving cityscapes, contrasted with slow-zooming stills of engineers, mountaineers, and various sportspeople, paints a picture of an active, ambitious firm with real clout.

The evocative audio track and bold graphics also combine to convey a sense of authority and integrity, framing the firm as a determined, dependable team who are ‘More than just lawyers’.

Video strategies that pass the bar

Sticking with Michelmores, they’ve also published a series of short explainer videos, breaking down complex legal issues and distilling them in plain English, providing a valuable resource for potential clients:

Legal professionals tend to be naturally eloquent, charismatic individuals, so taking this approach and letting the world see who’s behind the brand can really pay dividends.

After Google, YouTube is the world’s second most popular search engine, so taking time to film informative pieces and answer topical questions can win the attention of targeted audiences, enhancing your reputation and nudging prospects down the sales pipeline.

Additionally, as well as our innate attraction to movement, we’re also built to respond to human faces, so having a qualified expert addressing viewers straight down the lens promises to resonate on a deeper level.

Many people can, understandably, find dealing with legal issues confusing, stressful and intimidating, so by putting helpful content at the heart of your video strategy you’ll be proving your worth as a credible outfit that can be relied upon.

Let your clients do the talking

Time and again, marketers rate case studies as the most effective sales tool, and with good reason; telling the story of how you’ve helped others demonstrates that you can walk the walk, reassuring potential clients that you’re capable of achieving similar results for them.

Here, Metcalfes introduce Juliette, one of their previous clients, who outlines the nature of her case and how the firm helped her through it:

Following the ‘Problem, Solution, Results’ method of documenting a client journey, Metcalfes isable to display a caring approach, which goes further than simply winning settlements to ensure clients receive the very best medical care.

Having a series of ringing endorsements from happy customers is the best way to verify that you can deliver the goods and convince others that you’re up to doing the job for them.

Ultimately, people buy from people, and true stories resonate more than scripted ads, so if you have clients who are comfortable sharing their experiences on camera, it’s definitely worth asking for their input. If you’ve helped them in the past, it’s highly likely that they’ll be willing to repay the favour.

I’m not saying you should abandon all other content marketing efforts and go all-in on video, but having video content can certainly raise your profile, catching the eye on social media and naturally complementing your other web content.

A video content strategy could include a brand positioning film and a series of informative videos, answering topical legal queries, to win attention, drawing people to your website, and then publish various video case studies on relevant web pages, showcasing your ability to get results for each of your specialist areas.

Video continues to dominate online experiences, so legal firms wanting to stay ahead should definitely start shooting. If you focus on personalising your brand, removing the corporate mask to reveal your talented team and the people they help, prospective clients are sure to judge you favourably.

Ex-national security adviser ‘defies Senate Russia inquiry’

Media captionRetired Gen Michael Flynn explains Donald Trump’s appeal

President Donald Trump’s fired national security adviser is refusing to hand over files to a Senate panel probing alleged Russian political meddling.

According to US media, Michael Flynn will invoke his constitutional right against self-incrimination.

The Senate Intelligence Committee is investigating possible links between the Trump campaign and Kremlin.

Mr Flynn stood down in February after it emerged he lied about his contacts with the Russian ambassador.

The Senate committee issued a subpoena – a legal summons – two weeks ago to obtain his documents.

The panel, another congressional committee and the FBI are investigating claims that Russian hackers tried to help Mr Trump win last November’s presidential election, and whether members of his campaign colluded with the alleged Kremlin conspiracy. Mr Flynn’s name has cropped up repeatedly in the matter.

Lawyers for him reportedly cite an « escalating public frenzy against him » for his unwillingness to co-operate, according to a letter obtained by the Associated Press news agency.

His attorneys argue that « any testimony he provides could be used against him ».

Media captionTrump: ‘I never mentioned the word Israel’ to the Russians

My Flynn’s legal representative has previously demanded immunity from « unfair prosecution » before his client co-operates with the committee.

The former Army lieutenant general is expected to invoke the fifth amendment to the US constitution, which protects Americans from being legally compelled to testify against themselves in a criminal case.

Republican Senator James Lankford, who serves on the Senate Intelligence Committee, tweeted: « It is Mike Flynn’s right to plead the 5th.

« We will get to the truth one way or another.

« We need facts, not speculation anonymous sources. »

Last week the committee’s chairman Senator Richard Burr told reporters that Mr Flynn was « not co-operating » with the investigation.

Shortly after Mr Flynn left the White House, the Department of Defense also launched an investigation when it emerged he had received payments for a speech in Russia and for lobbying on Turkey’s behalf.

Former acting Attorney General Sally Yates testified to senators earlier this month that she had warned the White House 18 days before Mr Flynn was fired that he was vulnerable to Russian blackmail.

The Kremlin had « leverage » over the ex-national security adviser, Ms Yates testified.

Image copyright
Russian Foreign Ministry

Image caption

Trump met with the Russians at a meeting that US media were not invited to cover

Mr Flynn misled the White House about discussing US sanctions against Russia with Moscow’s envoy, Sergei Kislyak, before Mr Trump took office.

Mr Trump injected a fresh impetus into the Senate investigation after he himself met the Russian ambassador and foreign minister in the White House earlier this month.

The US president said in that encounter that he had just fired the FBI director because he was a « real nut job » and his dismissal eased « a great pressure because of Russia », the New York Times reported.

During the Oval Office chat, which US media were not invited to cover, Mr Trump also reportedly divulged secret information on the military campaign against so-called Islamic State.

Israel was reportedly the source of that sensitive intelligence.

But while in Jerusalem on Monday, Mr Trump told reporters repeatedly that he « never mentioned the word Israel » in his meeting with Russian officials.

Media captionPresident Trump said Michael Flynn had been « treated very unfairly by the media »

Former FBI director Robert Mueller was appointed last week as special counsel to lead the FBI investigation following Mr Trump’s firing of the law enforcement agency’s director, James Comey.

Attorney General Jeff Sessions has been forced to recuse himself from that inquiry after he neglected to tell senators during his confirmation hearings about his own meeting with Mr Kislyak.

If Mr Flynn continues to refuse to comply with Senate investigators, it is thought they could vote to hold him in contempt of Congress, or even refer his case for possible criminal charges.

Republican redistricting is taking a beating in the courts (again)

This year, federal courts have been litigating a steady stream of gerrymandering claims. And most of the electoral maps the courts have knocked down were drawn by Republicans.

That’s good news for Democrats: They have an opportunity in several states to draw more favorable congressional and state legislative maps ahead of 2018 elections. And every seat counts, given the 2020 Census is right around the corner, which brings with it the opportunity in many states to draw new district maps.

Some Republican legislatures are paying the price for capturing 21 chambers in the 2010 elections, the last time electoral maps were being drawn. Monday, North Carolina became the third GOP-controlled state legislature in a row to get its map-drawing skills declared illegal by the Supreme Court.

What’s more, the court ruled against North Carolina Republicans in a way that opens the door for Democrats to potentially challenge almost all mapmaking in the South.

Here’s a rundown of the redistricting landscape — and how it could affect our elections.

May: The Supreme Court throws out North Carolina’s GOP-drawn congressional map

Members of North Carolina student chapters of the NAACP  protest the state’s voter ID law in 2013, which was struck down by the courts for targeting minorities, as a federal judge said, “with almost surgical precision.”  (Gerry Broome/AP)

The Supreme Court ruled Monday that North Carolina’s GOP-controlled legislature illegally looked at people’s race when drawing two majority-black congressional districts in the state.

Lawmakers argued they were only looking at drawing lines based on people’s party affiliation, but the court ruled that it is reasonable to assume that, in a state like North Carolina, party affiliation are race are pretty much synonymous.

The way the court arrived at its decision is a big deal, said Doug Johnson, a redistricting expert with Claremont McKenna College. “It’s the first time the court has used party as a proxy for race,” he said. “It opens the door to throwing out partisan gerrymandering as well.”

North Carolina Republicans held their 10 to 3 lock on congressional districts. But the court could now have a different way of reviewing yet another upcoming case in North Carolina, where legislators explicitly said they were drawing lines based on politics, and in Maryland, the lone pending gerrymandering case where Democrats drew the map.

March: Supreme Court questions Virginia GOP-drawn state legislative maps


Virginia state Sen. A. Donald McEachin (D) is now the congressman from the state’s 4th Congressional District, thanks in part to new lines being drawn. (Steve Helber/AP)

When the justices looked at Virginia’s state legislative maps in March, the Supreme Court didn’t say whether they thought the state’s GOP-controlled legislature had illegally drawn districts to group together African American voters (and dilute their impact across the state).

Instead, they told a lower court to take another look at whether Republicans illegally drew their maps. As The Washington Post’s Robert Barnes and Gregory S. Schneider wrote at the time, “The decision was a win for black voters and Democrats.”

Virginia state elections are in the fall, and all 100 state House seats are up. It’s unclear whether the legal challenges will finish in time to require the redrawing of maps.

But Virginia also brings with it a reminder that map changes do have consequences: In November, Democrats picked up a seat here after the 4th Congressional District was redrawn for — you guessed it — being illegally gerrymandered.

Also in March: Three congressional districts in Texas get struck down


The Texas state legislature (Reuters)

A federal court decided that Texas’s legislature intentionally tried to disenfranchise minority voters when it drew its congressional districts in 2011.

The court threw out three districts — two of which are held by Republicans. Any redrawing will likely give Democrats and Latino voters more say here, which could make an Austin-area district held by Rep. Lloyd Doggett (D) more blue and a swing district along the border even more difficult for Rep. Will Hurd (R) to hold onto. (Hurd won it by less than a percentage point in November.)

This isn’t the first time that Texas has been legal trouble regarding voting rights. A federal court also recently found that a 2011 Texas voter ID law discriminated against minorities.

Two strikes could force Texas back under the supervision of federal officials, who would review any election changes Texas wants to make. A 2013 Supreme Court ruling invalidating a key part of the Voting Rights Act freed Texas and other Southern states from federal oversight.

January: Wisconsin and Alabama GOP-drawn state legislative maps get thrown out, courts ask state legislatures to redraw

Alabama: A federal court found a dozen state legislative districts in Alabama were unconstitutionally racially gerrymandered. (The Democratic judge on that panel wrote that he would have thrown out 24 districts.) All 12 state legislative districts that were thrown out were represented by Democrats, 10 of them by African American legislators. The legislature is redrawing the maps now, and because there are so many, they’ll likely have to redraw all state House and Senate districts.

Wisconsin: A  federal court ordered Wisconsin’s legislature to redraw state House legislative districts after finding in November that the districts were unconstitutionally partisan.

Partisan. That’s the key. This marks the first time in a decade that a court has thrown out legislative maps because they favored voters of one party over another. And therefore, this will be the first time in a decade that lawmakers will have to redraw maps specifically to make them more fair for both parties (not just to consider race). The shake-up is so profound that the legislature will probably have to redraw the state Senate districts as well.

Wisconsin’s attorney general, a Republican, has appealed to the Supreme Court. If they take up the case, it could be monumental: The Supreme Court has never been clear on what, exactly, constitutes illegal partisan gerrymandering, so a ruling on Wisconsin could set precedent for years to come.

In Israel, Trump urges new Middle East ‘harmony’ but faces old suspicions

President Trump placed his right hand on Judaism’s holiest prayer site Monday, spending a moment of symbolic silence amid a Middle East trip he has said he hopes will bring peace to this volatile region.

Trump’s visit to the Western Wall in East Jerusalem was itself the subject of controversy here, as is virtually everything that involves the disputes between Israelis and Palestinians, and within the larger Muslim world that he has pledged to help resolve.

The White House has said that Trump declined an offer by Prime Minister Benjamin Netanyahu to accompany him to the site — where he followed tradition and slipped a private note between the stones — lest he appear to be endorsing Israel’s claim to the disputed area.

Standing beside Netanyahu at a morning airport arrival ceremony in Tel Aviv, Trump said his trip, which began over the weekend in Saudi Arabia, has given him “new reasons for hope” and offers “a rare opportunity to bring security and stability and peace to this region and to its people, defeating terrorism and creating a future of harmony, prosperity and peace.”

“But we can only get there working together,” he said. “There is no other way.”

Netanyahu was fresh from quarrels within his coalition government over how much Israel is prepared to compromise for peace, and wary of the deals the U.S. president struck over the weekend with Muslim leaders in Riyadh.

In a later appearance here with Netanyahu, they joined to condemn both Islamist terrorism and Iran. “We not only gave them a lifeline, we gave them wealth and prosperity,” Trump said of the nuclear agreement negotiated with Tehran by former president Barack Obama, “and we also gave them the ability to continue with terror.”

Shared hatred for Iran’s Shiite revolutionary government, perhaps even more than terrorism by Sunni Muslim groups such as the Islamic State, is an issue that unites Trump and both of his hosts on the trip so far.

After the two leaders delivered statements, they responded to a shouted question from reporters about classified information on the Islamic State in Syria, obtained from Israel, that Trump shared with Russian Foreign Minister Sergei Lavrov during his visit to the Oval Office earlier this month.

“I never mentioned the word or the name Israel. Never mentioned during that conversation,” Trump responded.

Reports about the meeting have said only that the nature of the secrets and the city where the information was obtained, both relayed to Lavrov, would have allowed Russian intelligence to determine the source. Those reports have not said that Trump named Israel as the source.

Netanyahu said Israel was unconcerned about the incident, calling U.S.-Israeli intelligence cooperation “terrific.”

Israelis greeted Trump with jubilation over his promises of an even deeper relationship with America’s closest ally in the region, but their expectations are mixed with anxiety about an unpredictable administration that has also reached out to the Palestinians.

At the airport, Netanyahu said that Israel’s hand is extended to all its neighbors, including the Palestinians, and that he believed Trump’s visit here could become a “historic milestone on the path toward reconciliation and peace.”

“The peace we seek is a genuine and durable one in which the Jewish state is recognized, security remains in Israel’s hands and the conflict ends once and for all,” Netanyahu said.

Israeli President Reuven Rivlin, who also greeted Trump, shared the sentiment, saying that the Israeli people have “great expectations” for the visit, which he called “a symbol of the unbreakable bond between Israel and America.”

“The world needs a strong United States,” Rivlin said. “The Middle East needs a strong United States. Israel needs a strong United States. And, may I say, the United States also needs a strong Israel.”

After two days of meetings here, visits to Jewish and Christian holy sites, a side trip to Bethlehem on the West Bank to meet with Palestinian Authority President Mahmoud Abbas, and a speech at the Israel Museum, Trump will fly to the Vatican to meet early Wednesday with Pope Francis, completing his tour of three religious capitals that he has said he wants to bring together in a new atmosphere of tolerance.

In Jerusalem, Trump visited the Church of the Holy Sepulchre to honor Israel’s Christian community. He and his family and aides strolled the Old City, led by church leaders in thick robes carrying large staffs that they beat rhythmically on the cobblestones. Market stalls were closed, and the streets largely emptied by heavy security.

The ancient church itself was built to commemorate the location where most Christians believe Jesus was crucified and buried. The party entered without media.

Later, at the plaza bordering the Western Wall, Trump and his son-in-law, Jared Kushner, who is Jewish, donned yarmulkes and listened as two rabbis explained the history of the wall and its importance in Judaism, according to the White House.

The Trump group was then divided by gender, with the first lady, the president’s daughter Ivanka Trump and female aides walking to the women’s side, in accordance with religious protocols dictated by Jewish Orthodox rabbis. Both Trump’s wife and daughter approached their side of the wall and stood silently.

On the men’s side, Trump stood alone, swaying gently for several seconds before slipping a note among the stones.

Trump was the first sitting president to visit the Western Wall, although former president Barack Obama was there during his 2008 presidential campaign. In 2012, Republican Mitt Romney also prayed at the wall during his campaign.

The Old City of Jerusalem is considered “occupied territory” by most of the world, although Israel disputes this. Israeli forces captured it, along wide the rest of East Jerusalem and the West Bank, during the 1967 Six Day war against three Arab armies.

Air Force One’s trip here is believed to be the first direct flight from Saudi Arabia to Israel, a reflection of the long Arab-Israeli estrangement that Trump hopes to fix. “I hope that one day an Israeli prime minister will be able to fly from Tel Aviv to Riyadh,” Netanyahu told Trump.

Although other presidents have landed here from Arab capitals that have no diplomatic relations with Israel, none has come from Saudi Arabia before.

But at least one high-level U.S. political flight has gone from Israel to Saudi Arabia. In 1998, Vice President Al Gore flew from Israel to a Saudi air base near Jiddah during a trip to the region.

Trump’s welcome was simpler and more subdued than the show put on by the Saudi royal family over two days in Riyadh. Still, the president marveled here as he walked along a red carpet and reviewed Israeli troops as a military band played.

Trump and Netanyahu exhibited a friendly, casual rapport, exchanging banter as they walked the carpet with their wives.

“Welcome, our good friend,” Netanyahu said as Trump stepped off the airplane.

“Hello, my friend,” Trump replied.

Following their remarks, Netanyahu introduced Trump to members of his Cabinet. The president could be overheard boasting about Supreme Court Justice Neil M. Gorsuch.

“My Supreme Court judge, that was a good one,” Trump told one Israeli official.

The president also repeatedly invoked his daughter and her husband, Kushner to a receiving line of Israeli officials. Both orthodox Jews, they serve as senior advisers in the White House and have had a leading role in orchestrating the president’s Middle East visits.

Trump assured one of Netanyahu’s ministers: “You’ll like Ivanka.”

White House aides were euphoric after the visit to Riyadh, where Trump called on dozens of gathered Muslim leaders to join against the “fanatical violence” of terrorist groups.

But he faces a more difficult task here.

A $110 billion U.S. arms deal with the Saudis and Trump’s eagerness to lock the Arabs and Israelis in a reciprocal counterterrorism embrace have set off alarms. The administration has insisted it will continue to honor the U.S. commitment to Israeli military superiority in the region.

Trump’s failure so far to fulfill his promise to move the U.S. Embassy from Tel Aviv to Jerusalem, as well as his early call for Israel to limit West Bank settlement construction, have also made some wary, as have the intelligence revelations.

Early this month, Trump told Abbas during an Oval Office visit that he wanted to be a “mediator” for peace between the Palestinians and Israel. While agreement has eluded a series of administrations for decades, Trump declared it a task that would be “not as difficult as people have thought over the years.” The administration has not committed itself to supporting the two state solution that has been bedrock U.S. policy for decades.

“We need two willing parties,” he told Abbas. “We believe Israel is willing. We believe you’re willing. And if you are willing, we are going to make a deal.”

Since then, the administration has been preoccupied with problems at home and made little obvious progress toward that goal, leaving Netanyahu and his governing coalition, especially the hard-right pro-settlement ministers, unsure of Trump’s intentions.

William Booth and Ruth Eglash in Jerusalem and Brian Murphy in Washington contributed to this report.