Archives par mot-clé : video

JSA Announces the Addition of its Digital Advertising & SEO Services to its Marketing and PR Portfolio

/EINPresswire.com/ — MIDDLEBROOK, VA–(Marketwired – Jun 20, 2017) – Jaymie Scotto Associates (JSA), the premier provider of PR, Marketing and Event Planning services to the tech and telecom industries, announces its new Digital Marketing SEO Specialist, Blerim Mehmeti, as the newest addition to the JSA team. With this new hire, JSA launches its new SEO and Digital Advertising Services, as a complementary extension to its WalkOut videos, JSA TV and JSA Radio interviews, digital marketing, social media, and public relations.

Blerim is responsible for the optimization and management of JSA’s digital marketing assets, including the company website, the Telecom Exchange website and the JSA TV YouTube page. Blerim also spearheads the efforts of JSA clients who are interested in enhancing their SEO and digital advertising reach. By utilizing the top social media tools and resources available today, Blerim delivers proven results, leveraging each ad dollar to drive click-throughs and engagement. He also recommends, deploys and reports on both organic and inorganic tactics to increase the clients’ search engine ranking and marketing.

« We welcome Blerim and his SEO and digital ad expertise to the JSA family, » states Jaymie Scotto Cutaia, CEO of JSA. « Blerim is an established YouTuber in his own right. With his own, highly successful tech channel, High Tech Point, many of his videos receive well over 100K views each. We look forward to leveraging his experience to further drive views and engagement to our client and community video interviews, WalkOuts and lead generation campaigns. »

Based out of Toronto, Blerim is also a member of the growing JSA Canada team. The JSA Canada objective is to service the growing tech and telecom Canadian companies with valued and proven digital and in-print marketing, PR and event planning.

« I am honored to be part of the JSA family, spearheading the JSA SEO and digital marketing efforts, as well as representing JSA Canada in the growing tech sector of Toronto, » continues Mr. Mehmeti. « I look forward to driving website optimization, video editing, graphics, AdWord and LinkedIn management, search engine marketing, social analysis and more for JSA and its valued telecom and tech clients. »

For more information on JSA’s digital advertising and/or SEO services, email pr@jaymiescotto.com or visit www.jaymiescotto.com.

About JSA

Celebrating more than 12 years of success, Jaymie Scotto Associates (JSA) is the preeminent provider of Public Relations, Marketing and Event Planning services to the tech and telecom industries. Awarded ‘Most Outstanding Telecoms PR Agency’ by LiveWire for 2015 2016, our success is attributed to our skilled JSA team, innovative tools, and established media and industry relationships, allowing us to deliver the finest outreach and brand awareness services available — with measurable return on investment. Our clients enjoy ‘insider access’ to the top journalists, bloggers, analysts and thought leaders shaping tech and telecom — as well as critical networking opportunities, including JSA’s own industry networking event, Telecom Exchange
(TEX).

We also feature client and marketplace news via JSA WalkOuts (new, 3D-like interactive video for lead generation), JSA TV (our video newsroom on YouTube), JSA Radio (our podcast channel on iHeartRadio), Virtual CEO Roundtables (our monthly panel discussions with top industry thought leaders), Tech Telecom News Trends (our newsletter) and Tech and
Telecom News Now (our industry blog).

To learn more about how JSA can elevate your brand, visit www.jaymiescotto.com.
Join the conversation: Follow JSA on LinkedIn and Twitter.

Basics of Video Marketing on the Internet – JOSIC

Video Marketing is very cheap as compared to other forms of advertisement. It can also be said that one video can be equal to many other forms of promoting. This marketing technique can also be very cost effective and useful in driving more and more customers. And with the way video marketing is exploding, the day is not far when it will become the most powerful way of online marketing. You may not believe it but majority of the clients prefer to watch a video about the company rather than reading about the same company. Video marketing is becoming a large online marketing system. Several businesses nowdays are using video to reach out to their customers or clients. It is the mostought after thing in internet marketing today and websites like YouTube and Google videos are providing the options for uploading your video so that it can be viewed by a large number of people over the internet.

But creating a video not only will not make sure that your job is done as videos will not help you increase your page rank on Google as it’s a viral and relays majorly on community submission and social tags. Only a video commercial will not help in increasing your search rank. But it can certainly increase your clientele as many people prefer watching then reading. In a recent survey it was found out that people prefer entertainment while learning and that is what videos do they entertain people while they get to know about your business. Sites like YouTube can provide a great marketing campaign and at present you can gain effectively from these marketing campaigns online.

A Majority of the people are still not using video marketing and are not comfortable with this marketing technique. It’s a wide open area to be taken to boost your business through video marketing. In the future, it certainly will be the mostly used marketing tool, so why not get you ahead of time and get maximum benefits from video marketing technique today. Companies that want to reach masses would prefer this technique sooner or later as video marketing is effective and efficient.

Source by Daisy Rockwell

Democrats just got some very good news from the Supreme Court on gerrymandering

The Supreme Court just made a major decision without actually issuing a decision. On Monday morning, the justices announced that they would take up a case out of Wisconsin that could result in a ruling on the constitutionality of partisan gerrymandering.

Democrats should be cautiously very happy with this.

No, it doesn’t mean that the Supreme Court will suddenly strike down the practice altogether, but it does mean that the court could deliver what would be basically an unprecedented rebuke of a practice that has, according to a recent study, prevented Democrats from controlling the U.S. House for potentially four of the past six years.

The Post’s Supreme Court guru Robert Barnes explains the significance here:

The justices regularly are called to invalidate state electoral maps that have been illegally drawn to reduce the influence of racial minorities by depressing the impact of their votes.

But the Supreme Court has never found a plan unconstitutional because of partisan gerrymandering. If it does, it would have a revolutionary impact on the reapportionment that comes after the 2020 election and could come at the expense of Republicans, who control the process in the majority of states.

The court accepted a case from Wisconsin, where a divided panel of three federal judges last year ruled last year that the state’s Republican leadership in 2011 pushed through a plan so partisan that it violated the Constitution’s First Amendment and equal rights protections.

In other words, the fact that the justices are even going to hear this case suggests that it could result in a ruling on the constitutionality question. And since the court has never struck down a map for partisan gerrymandering, that ruling could move the needle in a way we have never seen before.

Basically any movement in that needle would be in Democrats’ favor. In recent years, Republicans have enjoyed a very large edge when it comes to control of the redistricting process throughout the United States. The GOP won a huge wave election in the 2010 contests, which happened to come just before the once-per-decade census and before state legislatures in most states across the country redrew their congressional and state legislative maps.

Republicans used this edge to draw very GOP-friendly maps in big swing states and even some blue-leaning states like Florida, Michigan, North Carolina, Ohio, Pennsylvania and Virginia. And in large part because of those state legislative maps, they retain historic control through today, including complete control of state government in 25 out of 50 states, compared to just seven for Democrats. And that, in turn, would mean they get to draw many of these maps again. It’s a vicious cycle for Democrats.

Unless.

Let’s say for the sake of argument that the Supreme Court does rule that partisan gerrymandering is unconstitutional. How much would Democrats stand to gain?

The Brennan Center tried to answer this question a few weeks back, as it happens. Using a number of methods, they estimated the number of seats Republicans and Democrats have gained in each state compared to what you might expect with a politically neutral map. (A “politically neutral map” is a very hypothetical concept that is open to interpretation, it should be noted.)

Basically, it took the actual GOP share of seats in states that were big enough to allow for gerrymandering to shift seats, and compared it to various definitions of what you might expect under a neutral map. One method is the “efficiency gap,” which compares how many seats the GOP controls to the raw vote totals. In Florida, Michigan, North Carolina, Ohio and Pennsylvania, this method suggests the GOP gained multiple seats via its redistricting advantage. Other methods showed similar gains in similar states. Democrats gained seats in Maryland and Massachusetts, where they were in control, but their overall gains were nowhere close to the GOP’s.


Brennan Center for Justice

In the end, the Brennan analysis suggests the GOP won between 25 and 37 extra seats in the 2012 election because of its redistricting advantage. In 2014, the advantage was smaller — between four and 20 seats — and in 2016 it got bigger again, with a GOP gain of between 16 and 29 seats.

And here’s the key takeaway: Those shifts were good enough to hand Republicans the majority in 2012 and potentially in 2016, too. Given the GOP had a 234-201 majority after the 2012 election, shifting 25 seats would have given Democrats a 226-209 majority. And that’s Brennan’s most GOP-friendly estimate; if 37 seats flipped, Democrats would have held a 238-197 majority.

The GOP would have held on to its majorities in 2014 regardless, according to the estimates. But in 2016, that 16-to-29-seat gain for the GOP through redistricting may have accounted for its majority. If 23 or fewer seats shifted because of the GOP’s redistricting advantage, the GOP would have held its majority. If 24 or more shifted, Democrats would have taken control.

But that doesn’t mean the Supreme Court is about to hand the keys to the U.S. House back to Democrats.  And all of this comes with a couple of big caveats.

The first is that we don’t know if the court will actually strike down partisan gerrymandering writ large or just rule narrowly on the Wisconsin case. Barnes notes a significant aspect of the court’s announcement Monday:

The justices gave themselves a bit of an out: They said they will further consider their jurisdiction over the case when it is heard on its merits.

The second is that even a pretty sweeping decision won’t suddenly result in those idealized, hypothetical neutral maps. It will certainly give Republicans some pause in drawing pretty nakedly politically advantageous maps and make it easier for courts to strike them down. But politicians are clever when it comes to self-preservation and partisanship, and the whoever is in charge will undoubtedly find other justifications for maps that appear to be partisan gerrymanders.

In other words, it’s unlikely that the court will do something that suddenly shifts 10, 20 or 30 or more seats toward Democrats — either in 2018 or after the next census and redistricting process. But basically any movement away from partisan gerrymandering will accrue to Democrats’ benefit.

And given that they’ve been in the minority since after the 2010 election and probably face another grim redistricting process in 2021 and 2022, that’s got to be encouraging.

Senate leaders plan to rush a health-care bill to a vote, and there’s nothing Democrats can do about it


Senate Majority Leader Mitch McConnell (Andrew Harrer/Bloomberg)

When the Republican-led Senate Rules Committee briefly flirted with the idea of restricting television interviews in the hallways of the Capitol last week, it became only the most obvious manifestation of how the party’s leaders were handling the development of a bill to overhaul Obamacare: out of the public eye.

While that effort was quickly sidelined after some outcry, the Republican leadership in the Senate was otherwise unfazed in its push to craft a bill that would expose its members to as little negative public attention as possible. No repeat of the town hall meetings that drew angry constituents who yelled at House Republicans and, they clearly hope, no weeks and weeks of swamped office phone lines.

In an article for the Monkey Cage, George Washington University’s Sarah Binder explained the four ways in which the Senate effort was unusually secretive. Sure, members of Congress would always rather pass legislation without dealing with negative criticism, but rarely have they gone so dark on such a big effort.

The question that arises, though, is what Democrats could actually do about it. Binder told me that the answer was probably a simple one.

Nothing.

“I have a hard time seeing a real avenue for successful obstruction by the Democrats,” Binder said. The situation is unusual enough that making hard and fast predictions is tricky, she said, but “Republicans have been so aggressive on procedure here that I’d expect them to … get this through without any heed of what the Democrats were raising.”

In particular, Binder addressed a proposal outlined in a series of tweets last week by Ezra Levin, a former deputy policy director for House Democrats. Levin suggested that the Democrats could introduce an almost infinite number of amendments that would choke the Senate calendar indefinitely until they got what they wanted.

The plan hinges on the way in which the bill is being moved through the Senate. To avoid the need for Democratic votes — which the Republican majority wouldn’t get — the Obamacare replacement is being advanced using what’s known as the reconciliation process. That process involves a special set of rules that are meant to fast-track debate over the budget, but, given that it also means legislation can avoid a filibuster in the Senate, it has also been used to pass controversial bills. (Several fixes essential to the passage of Obamacare were moved using the reconciliation process, for example.)

Those rules, defined by law, include allowing only 20 hours for debate but it also includes a process called “vote-a-rama,” in which amendments may be proposed and must be voted on before the final passage of the bill. That’s where Levin’s idea comes in: He proposed introducing tens of thousands of amendments that would need to be voted on before the Senate’s bill could be passed. In theory, Levin figured, Democrats could introduce enough amendments to shut down the Senate for a year.

Binder disagrees.

“In reality, that’s not going to happen,” she said. What was more likely, she said, is that someone would make a point of order that the Democrats were being “dilatory” — that is, slowing down the process unnecessarily. The presiding officer — the Republican senator on duty to manage floor debate — would be asked to rule on whether that was the case and would likely agree. Democrats could appeal the decision, but a majority vote would end the process.

It’s not just partisan politics that would lead to that outcome, either, Binder said. If the presiding officer were to appeal to the Senate parliamentarian — the resident expert on the rules of order — the recommendation would likely be the same. “The parliamentarian’s job is really to make the Budget Act work, and everybody knows that the Budget Act has time limits in it,” she said. An infinite vote-a-rama might be in keeping with the letter of the law, but not, importantly, the spirit.

“The weight of the law here is toward no filibusters,” she said. But she also noted that there was no “hard and fast precedent” for such a scenario since, normally, the two parties agree in advance on how long the process will extend.

Asked if the Democrats had any other recourse, Binder was skeptical.

“I don’t really see an escape valve for Democrats to delay it,” she said. The only question is whether the Senate bill — once it’s finalized — meets the rules for reconciliation and if the House accepts it as written. If it’s not eligible for reconciliation or if the House doesn’t want to agree to the Senate bill as written, then more traditional minority obstruction efforts might kick in. If, however, the Senate Republicans pass a measure that the House Republicans agree to in whole cloth, that’s it.

Senate Majority Leader Mitch McConnell (R-Ky.) is no doubt very well aware of his options. He’s betting that drafting the bill in secret and pushing it through the Senate with limited debate will give his caucus enough cover to vote yes — and that the House will agree to the bill. If he’s right, that means that only one group could stand in his way: Republicans on Capitol Hill, by defecting in the Senate or objecting in the House. The Democrats can probably only watch.

Officials: 17-year-old Muslim girl assaulted and killed after leaving Virginia mosque

Police said Monday they are not investigating the murder of a Virginia teenager who they say was assaulted and then disappeared overnight after leaving a mosque in the Sterling area as a hate crime.

On Sunday, police found the girl’s remains and a 22-year-old man has been charged with murder in connection with the case.

The mosque, the All Dulles Area Muslim Society (ADAMS) in Sterling, and relatives identified the girl as 17-year-old Nabra Hassanen of Reston.

Fairfax County police identified the man charged with murder in her death as Darwin Martinez Torres of Sterling. On Monday, they did not release any explanation as to why they weren’t investigating the murder as a hate crime.

According to accounts from police and a mosque official, a group of four or five teens were walking back from breakfast at IHOP early Sunday when they were confronted by a motorist. All but one of the teens ran to the mosque, where the group reported that the girl had been left behind, according to Deputy Aleksandra Kowalski, a spokeswoman for the Loudoun County Sheriff’s Office.

Relatives identified the slain teen as Nabra Hassanen, 17, right, of Reston, seen in a social media post with a filter. (All Dulles Area Muslim Society Center)

“Immediately thereafter, the ADAMS’ personnel notified both Loudoun County and Fairfax County authorities who immediately began an extensive search to locate the missing girl,” the mosque said in a statement.

Loudoun and Fairfax police jointly conducted an hours-long search around Dranesville Road and Woodson Drive in Herndon, which is in Fairfax. Remains thought to be the girl’s were found about 3 p.m. Sunday in a pond in the 21500 block of Ridgetop Circle in Sterling. During the search, an officer spotted a motorist driving suspiciously in the area and arrested Torres, police said.

Police said they collected several articles of evidence but declined to provide further details.

The girl’s mother said detectives told her that Nabra was struck with a metal bat.

“I can’t think of a worse instance to occur than the loss of a 17-year-old on Father’s Day, as the father of a 17-year-old myself,” Loudoun County Sheriff Michael L. Chapman said.

Detectives think the remains are those of the girl, but the chief medical examiner’s office will confirm the identity and manner of death, Fairfax police spokeswoman Tawny Wright said.

Shoyeb Hassan, the co-chair of ADAMS, said that during the last 10 days of Ramadan, the mosque has extra prayers at midnight and 2 a.m., and members frequently go to McDonald’s or the 24-hour IHOP to eat before they start their fast at sunrise, as Nabra and her friends were doing.

Darwin Martinez Torres, 22, of Sterling, has been charged in the teen’s death. (Fairfax County Police)

The killing rattled a Muslim community in the midst of celebrating Ramadan, a month of religious observance in which adherents fast from sunrise to sunset for 30 days. The period culminates in the feast-like celebration Eid al-Fitr, which is expected to fall next weekend.

“We are devastated and heartbroken as our community undergoes and processes this traumatic event,” Rizwan Jaka, chairman of ADAMS, said in a statement. “It is a time for us to come together to pray and care for our youth.”

ADAMS is Northern Virginia’s largest mosque and, with 11 chapters around the District and Northern Virginia, is among the nation’s most well-known congregations. According to ADAMS’s website, the Sterling location is 25,000 square feet and can accommodate more than 700 people. It includes a youth weekend school, a gymnasium and multipurpose hall, the site says.

Arsalan Iftikhar, an international human rights lawyer and commentator, said that he and his wife were at the mosque for evening prayers, which ended about 12:30 a.m. Sunday. As they were pulling out of the parking lot, he said, he saw a group of teenagers congregating and talking loudly about going out to eat. The girls, he said, were wearing the abaya, a full-length dress many Muslim women wear.

Police said Monday they aren’t investigating the death as a hate crime, but the issue was on the minds of many Muslims on Sunday.

Last month, two men on a Portland train were stabbed and killed after they intervened to protect two girls who were being harassed with anti-Muslim threats, according to authorities.

Sunday night, a van struck a crowd of pedestrians, including worshipers leaving a pair of mosques in London. Witnesses said the pedestrians were struck as they departed late-night prayers.

The ADAMS Center has a paid armed security guard at the Sterling site, according to Iftikhar. He said many mosques have increased security since six Muslim worshipers were killed at a mosque in Quebec earlier this year.

[‘Brave and selfless’ Oregon stabbing victims hailed as heroes for standing up to racist rants

Nabra’s slaying sent a chill through the community when news spread Sunday.

“People are petrified, especially people who have young Muslim daughters,” Iftikhar said.

Virginia officials condemned the killing Sunday night and expressed condolences to Nabra’s family.

Rep. Barbara Comstock (R-Va.) said she visited ADAMS Sunday and met with leadership and law enforcement officials.

“We are heartbroken and horrified by the news of the brutal murder of a beautiful 17-year old girl,” Comstock said in a statement.

The congresswoman represents Virginia’s 10th District, where the mosque is located. “We know there is no greater pain for any parent and Chip and I extend our prayers to her family and loved ones at this difficult time and the entire ADAMS Center community,” she said. “We commend the Fairfax County Police Department and the Loudoun County Sheriff’s office for their diligent work in apprehending the perpetrator. This case should be investigated and prosecuted to the fullest extent of the law.”

Virginia Lt. Gov. Ralph Northam (D) said he and his wife, Pam, were “deeply disturbed” by the assault and killing.

“There is absolutely no place for this kind of violence in our Commonwealth,” Northam said in a statement. “Every Virginian should feel safe and welcome in our communities, and no parent should ever have to experience such a heartbreaking tragedy. As the police investigation continues, I urge all Virginians to keep Nabra’s friends and family in their hearts.”

Virginia Attorney General Mark R. Herring (D) echoed Northam, urging Virginians to show compassion and kindness.

“The ADAMS Center has always welcomed me and so many in Northern Virginia like family,” Herring said. “This unspeakable attack feels like an assault on our entire community. Words fail at a time like this, so we’ll all have to do the best we can to surround them with the love and support they’ve always shown each of us.”

On a crowdfunding page to support Nabra’s family, donations surged Sunday night, jumping from $10,000 to nearly $18,000 in less than an hour. Shortly before 10 p.m., the fundraising page had met its $25,000 goal.

In a neighborhood full of Muslim immigrant families, the Hassanens’ modest Reston apartment was the one overflowing with friends and laughter most days, friends said Sunday.

“It’s a family where if you’re feeling down and you need to laugh, this is where you go,” said Samar Ali, 26, who grew up in the Hassanens’ apartment complex.

On Sunday night, that apartment normally filled with laughter was crammed with more than 30 women in traditional Muslim garb, sobbing and comforting one another. At the center of the crowded, dimly lit living room was Nabra’s mother, Sawsan Gazzar.

“Please pray for me, please pray for me,” Gazzar sobbed in Arabic. Her phone rang constantly. To her brother and sister in her native Egypt, she said, “Pray for me that I can handle this . . . I lost my daughter, my first reason for happiness.”

The night before, Gazzar had cooked a feast for Nabra, the oldest of her four daughters, who wanted to host a big iftar break-the-fast dinner for all her friends from ADAMS and South Lakes High School, where she just finished 10th grade.

The iftar was packed — Nabra was always popular and sociable. And when it ended, a friend’s mom drove some of the teens to ADAMS for the midnight prayers that mark the last 10 days of Ramadan. Nabra wasn’t ordinarily religiously observant — she was more excited about fashion and makeup, including recently her nose ring — but she frequented the mosque during Ramadan, when it became a social hub for teens.

Gazzar said she thought Nabra and her friends would eat at the mosque after the prayers, and she would have forbidden her from walking to IHOP in the middle of the night. But she also wasn’t surprised that the girl went out; she and other teens had done it safely last year.

Other mothers in the apartment Sunday night echoed the same thought repeatedly — they and their children had always felt safe taking the sidewalk path to IHOP or McDonald’s for a fun meal on those final Ramadan nights.

Gazzar loaned her daughter an abaya to wear to the mosque Saturday night, since Nabra didn’t typically wear traditional Muslim clothes. She heard from a detective that when the man in the car started shouting at the teens, Nabra tripped over the long garment and fell to the ground, just before she was struck.

“I think it had to do with the way she was dressed and the fact that she’s Muslim,” Gazzar said. “Why would you kill a kid? What did my daughter do to deserve this?”

Nabra was a diligent student, so much so that although she was extremely proud to get her first job ever at a McDonald’s, she quit when her manager didn’t understand that studying for a school exam took priority over a work shift.

All four Hassanen girls were born in the United States — the younger ones are 11, 10 and 3. Ali described Nabra as a “daddy’s girl” who was close with her father, a bus-and-limo driver. Her father spent Sunday at the mosque, Ali said, beside himself with worry all day.

Gazzar’s phone rang yet again, and this time she didn’t answer. She turned instead to the hundreds of photos stored on it, scrolling through them until she landed on one of Nabra visiting her parents’ homeland in Egypt, laughing as she embraced two of the teen’s little sisters.

“They’d all be laughing. They used to be really happy.”

She gazed into the girls’ eyes, and cried harder.

Correction: An earlier version of this report incorrectly stated the number of Muslim girls who were being harassed in Portland. One of the two girls identifies as Muslim.

Russia threatens to treat US coalition aircraft as targets over Syria

Russia on Monday angrily condemned the downing of a Syrian aircraft by a U.S. fighter as a “flagrant violation of international law,” and said its forces will treat U.S.-led coalition aircraft and drones as targets if they are operating in Syrian airspace west of the Euphrates while Russian aviation is on combat missions.

The Russian Defense Ministry also said it is suspending an agreement to minimize the risk of in-flight incidents between Russian and U.S.-led coalition aircraft operating over Syria.

Russia, which has provided military support to Syrian President Bashar al-Assad since 2015, was reacting to U.S. military confirmation that a U.S. F-18 Super Hornet shot down a Syrian Su-22 fighter-bomber on Sunday. The Syrian jet had just dropped bombs near members of the Syrian Democratic Forces, a militia aligned with the U.S. military in the campaign against the Islamic State.

Meanwhile, U.S.-backed opposition fighters said Assad’s forces have been attacking their positions in Raqqa province in northern Syria. The fighters warned that they would take action if the attacks continue.

On Monday, the Russian Defense Ministry said its warplanes had been operating in the area of the encounter between the U.S. and Syrian jets. It said the coalition had not used the deconflicting hotline to warn the Russian jet.

“Multiple military actions of U.S. aviation under the guise of fighting terrorism against the legal military of a state that is a member of the United Nations are a flagrant violation of international law and constitute de facto military aggression against the Syrian Arab Republic,” the ministry said.

“We view these actions by the American command as a conscious failure to uphold their responsibilities within the memorandum,” the ministry said.

Russia briefly suspended the 2015 memorandum of understanding on the air operations after U.S. forces fired Tomahawk missiles at a Syrian air base in April.

 Also on Monday, a senior Russian diplomat warned that the downing of the Syrian jet was “yet another step in a direct and dangerous escalation.” 

“We are warning Washington not to take such actions in the future,” Deputy Foreign Minister Sergei Ryabkov told the Interfax news agency.

The confrontation took place late Sunday near the central city of Tabqa, hours after Syrian government forces harassed a U.S.-backed local ground force with airstrikes. 

It was the first time that the American military has shot down a Syrian warplane during the six-year conflict. The incident followed a series of U.S. airstrikes against Iran-backed forces advancing on partner forces in a strategically prized swath of land along the Iraqi border. 

Outside observers said Sunday’s strike underscored a growing willingness on the part of Assad’s forces to confront the U.S.-led coalition as they jostle to roll back Islamic State militants from eastern Syria. 

That effort has been bolstered by the freeing up of thousands of Shiite militiamen who had fought in a campaign across the border to capture the city of Mosul from Islamic State militants.

“The wild card here is the logic of an Assad regime which has decided that it no longer wants to be constrained to a Western Syria-based statelet,” said Nicholas A. Heras, a fellow at the Washington-based Center for a New American Security.

That shift has been driven by an assessment that the Trump administration could use the territory its forces capture as a bargaining chip with which to push Assad into a political transition or Syria into a decentralized political system, Heras added.  

In Moscow, officials argued that Sunday’s shoot-down was intended as a message aimed squarely at them.

Franz Klintsevich, deputy head of the defense and security committee of the Russian upper house of parliament, called the incident “an aggression and a provocation” directed at Russia. 

“It looks like Donald Trump’s United States is a source of a brand-new danger both in the Middle East and the world at large,” Klintsevich wrote on his Facebook page. 

Another member of the upper house, Alexei Pushkov, tweeted that the incident was “a new act of war” against the Syrian government. 

The upper house, the Federation Council, is a largely toothless body that essentially carries out Putin’s policies with little opposition.

The reaction of Russia’s foreign minister, Sergei Lavrov, was more muted. Russia’s top diplomat said the United States should respect Syria’s territorial integrity and that any actions on the ground “should be coordinated with Damascus.”

“We call on the United States and all others who have their forces or their advisers ‘on the ground’ to ensure coordination in our work,” the official Russian Tass news agency quoted Lavrov as saying at a meeting with the foreign ministers of Brazil, India and China in Beijing.

Putin said last week that Syria has proven to be a useful testing ground for advanced Russian weapons systems. 

“It has done enormous good for our defense industry,” Putin told Russians in his annual televised call-in show. “I can say that the experience our armed forces have gained under combat conditions, especially with the use of cutting-edge weapons, is invaluable.” 

 

Loveluck reported from Beirut.

5 Things to Know About In-App Mobile Video Advertising

Marketing professionals discussed industry trends at a recent Interactive Advertising Bureau roundtable

Marketers already know that video is booming. But at a recent roundtable discussion hosted by the Interactive Advertising Bureau (IAB) in New York, marketers talked about the challenges and opportunities presented specifically by in-app video advertising.

Here are five key takeaways from their conversation.

1) Think vertical, not just horizontal

While Snapchat was an early pioneer of vertical video advertising, Facebook and Instagram have caught up to speed — and for good reason, too. As Adweek reported, Snapchat says vertical video generates nine times the viewing-completion rate that horizontal video does.

But at the roundtable, Michael Tuminello, VP of solutions and partnerships at video marketing platform provider Innovid, said vertical video has scaled beyond Snapchat, and industry data seems to support this notion.

Consider: A 2016 study by in-app mobile video platform MediaBrix (now Receptiv) stated that nearly 70% of mobile users analyzed didn’t rotate their phone when they were served horizontal video ads. As a result, they watched only 14% of the ad, the study notes, and most of this time was spent searching for the “x” button. Vertical video ads, however, were completed 90% of the time.

At the time of the event, Anne Frisbie, SVP of global brand and programmatic of mobile advertising platform InMobi, also said that she had six brands running six live campaigns, all using vertical video.

 2) Take a “programmatic-first” approach

When it comes to creating a media plan, Jon Mansell, VP of marketplace innovation for agency intelligence and strategy provider Magna Global, said companies need to put programmatic at the forefront of the buying process.

“What you really need to be doing is lead with a programmatic strategy — a programmatic-first media plan,” he said during the roundtable discussion.

The purchase of mobile ads through programmatic buying is on the rise. Recent data from eMarketer shows that 79.8% of mobile display ad spending (or $24.14 billion) will be done programmatically this year. The research firm expects this figure to rise to 85.2% (or $36.09 billion) by 2019.

3) Know that the agency’s role is changing

Agencies are becoming more tech savvy, Mansell said. As a result, their role is starting to shift from being the ad-buying price negotiator, he explained, to being the “knowledge warehouse” — one that explains different vendors’ capabilities and how these capabilities align with brands’ goals.

“That’s the role that holding companies need to become,” he said.

4) Understand that VPAID and viewability are not the same

The marketing industry is full of popular yet convoluted terms, and it can be easy to mix them up. However, Tuminello emphasized the importance of deciphering between “VPAID” and “viewability.”

In a comprehensive breakdown of the term, Digiday defines VPAID as “a script that instructs a video player on what ad to play, the length of the ad, when to surface the ad, and where to place the actions: play, pause, or whatever it is.”

VPAID makes it easier for marketers to measure video performance metrics, like viewability, Digiday writes; however, VPAID can impact publishers’ mobile page performance, it explains, such as by slowing down load times. As Frisbie explains in the article, this can create a bad user experience that causes the user to abandon the video. So, one does not automatically equal the other.

“VPAID and viewability are not synonymous,” Tuminello said.

5) Realize that desktop ads aren’t disappearing

While it can be easy for marketers to get caught up in the mobile hype, Tuminello doesn’t expect desktop ads to go away anytime soon.

“We’re still in the process of what works where,” he said. “but I definitely don’t think we’re going to throw out desktop or [go] 100% mobile.”

On the contrary, Mansell said he expects the desktop experience to improve “significantly” over the next year or two for users.

In fact, an IAB study revealed that many marketing and agency professionals expected to increase their video ad spending across both mobile and desktop in 2016. Indeed, 63% and 62% of the 360 professionals surveyed expected to increase video ad spend across digital and mobile, respectively that year.