Archives par mot-clé : video

Telestream Adds Social Media Distribution to Broadcast Workflows

A New Offering For Its Vantage Media Processing Platform, Vantage For Social Media Posts Video, Text And Images To Social Media Accounts Directly

Telestream, the video transcoding and workflow automation solutions provider, launched Vantage for Social Media that adds social media distribution to broadcast, cable and over the top video workflows.

Vantage for Social Media posts video, text, and images to social media accounts directly from Vantage workflows. It facilitates the extension of the marketing and branding efforts of media companies to social media destinations.

The new module provides all of the tools necessary to prepare and deliver video to multiple social media outlets at the same time, including YouTube, Twitter, LinkedIn, Google+. It plans to roll out the feature to Vimeo, Facebook, and Brightcove.

Jim Duval

Jim Duval, Director of New Products, Telestream

“Studies show that user engagement directly correlates to the volume and timeliness of video marketing produced. With Vantage for Social Media, you don’t have to be a video-editing expert, and you won’t need to worry about formats, metadata or even the specific characteristics of each social channel to publish video to social media,” says Jim Duval, Director of New Products at Telestream.

Once configured, Vantage for Social Media establishes connections to specific user accounts at social media end points, delivers video and metadata for each distribution, and reports on any errors or problems in delivery. Moreover, users can choose between unattended workflows where all content publishing is automated, or attended workflows where operators can easily edit video clips, amend metadata and add messaging before publishing

The product offering can be configured within existing Vantage content production automation systems or set up as user-operated workstations where marketing professionals focus on maximizing the impact of their social marketing efforts. Vantage for Social Media enables marketing teams to easily edit videos, assemble multiple clips, produce proxies and social media metadata, add graphics, branding, messaging, tweets and other content.




Recommended for you

Leave a Reply

Cancel reply

Street Fight Daily: Google Bolsters SMB Marketing Tools, Marketers Focus on Social and Video

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Google Posts Now Live for All My Google Business Users (Search Engine Land)
Google Posts, which allow businesses to create content directly on Google that appears highly ranked in Google search results for their businesses, is now rolling out to all small businesses that use the Google My Business (GMB) platform.

What Happens to Local Data When Physical Stores Close? (Street Fight)
More than 8,600 brick-and-mortar stores are expected to close this year. But long after the doors have been shuttered for the final time, much of the local data for those stores remains online. For national chains, outdated location data can lead to frustrated shoppers and missed opportunities for sales.

Some Uber Employees Balk at Travis Kalanick’s Exit (NYT)
Starting late Wednesday, Uber employees circulated a petition asking the company’s board of directors to bring back Mr. Kalanick in an active role. More than 1,000 employees clicked to support Mr. Kalanick’s return in that capacity.

Marketers Plan to Spend More on Social Video (eMarketer)
More marketers currently invest in video advertising on Facebook and YouTube than on Twitter and Instagram. But they’re increasing how much they spend on all four social media platforms.

Openings and New Hires at Placed, Main Street Hub and Apptus (Street Fight)
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry.  This week’s edition includes moves and new openings at Search Influence, SalesFuel and Buzzboard.

Where Bezos Leads, Amazon Shareholders Blindly Follow (WSJ)
James Mackintosh: Investors think Jeff Bezos has the magic touch. Few companies other than Amazon.com Inc. could announce a nearly $14 billion takeover of a mature firm, give no details of why they are buying the very business model they’re trying to disrupt, and have their market value rise by more than the takeover price.

New York Times CEO Calls for Ad Tech Reform (AdExchanger)
“The world of digital advertising is a nightmarish joke,” said Mark Thompson, CEO of the New York Times, on Tuesday. “There’s all sorts of creepy, borderline fraudulent middlemen … thickets of strange little companies. In terms of brand safety, you couldn’t think of a more dangerous environment.”

Reuters Report: Paid Subscriptions a Bright Spot in Digital Media Landscape (AdWeek)
One of the report’s more obvious findings, and one we’ve all likely memorized by now, is that the growth of digital revenue has not been enough to offset the loss of print revenue. Subscriptions have been picking up some of that slack. Digiday: Why publishers’ e-commerce ambitions extend to subscriptions.

Get Street Fight Daily in your inbox! Subscribe to our newsletter.

TwentyThree Partners with HubSpot to Integrate Video and Marketing Automation

23
TwentyThree
, the leading video marketing automation platform, announced an innovative cooperation with leading inbound marketing and sales platform — HubSpot. The new partnership would seamlessly bring video and marketing automation together.

50% of all website engagement is from video, which means that brands are missing half of their attribution data to nurture and convert their users. This integration will allow marketers to track, automate, and manage all of their valuable video metrics.

Brad Coffey, Chief Strategy Officer, HubSpot, said, “At HubSpot, we’ve seen dramatic results when our customers combine video and marketing automation. This space is moving quickly and we’re excited that TwentyThree are pioneering video marketing automation as a category. We believe that TwentyThree will create impressive results for our customers going forward.”

CEO SPEAK

In an exclusive interview with MarTech Series, Thomas Madsen-Mygdal, CEO and co-founder of TwentyThree spoke about the benefits of this latest integration with HubSpot.

MTS: How can marketers benefit from the latest TwentyThree + Hubspot integration for video marketing automation? 

Thomas Madsen-Mygdal: The integration brings video into every touch-point in HubSpot, so video become a way to drive better leads, better data, and better results:

– Every video interaction becomes trackable in HubSpot (before up to 50% of website interaction was video and was untracked). Every play goes on the contact timeline with a full email address, and the data can be used for segmentation and lead scoring.

– Video and live events can be used to convert leads (we’ve seen conversion rates of 60% for on-demand content and 80% for live).

– Video becomes an intuitive tool in all the common tasks, including e-mail campaign and lead nature flows (our tools lets HubSpot users embed a video preview directly into emails, increasing click-through rates by 62%).

MTS: How do you see video marketing evolving in the next 2 years with the growing proliferation of AI and programmatic technologies?

MygdalWe see incredible opportunities in this space and are excited to help marketers use this tool in their everyday work. We’re yet to launch anything publicly though.

MTS: Is TwentyThree planning to offer any innovative solution that unifies MarTech and AdTech?

Mygdal: Yes, our Connect feature brings video into all the common parts of the marketing stack — including retargets and social media.

Using TwentyThree and HubSpot together, marketers can now —

  • Track and profile their video audience
  • Collect leads via gated video forms
  • Use powerful tools like, video email and landing pages, to integrate video into email marketing and nurture flows
  • Integrate the video marketing platform and marketing automation system

“TwentyThree has built a really deep integration that enables HubSpot users to use video marketing in new ways. For example by building audiences and segments using video”, said Al Biedrzycki, Principal Tech Partner Marketing Manager, HubSpot.

Customers Increased Lead-Gen Through Video

Early customers include Zendesk, Branch and Universal Robots, all of whom have seen a significant impact on conversion rates, enhanced data, and increased lead-generation through video. Universal Robots increased their month-over-month lead conversion rate by 50% percent simply by using TwentyThree to convert viewers into leads.

“The 50% increase came with the same amount of traffic and the exact same videos — just by flipping a switch,” said Christian Johansen, the Digital Marketing Specialist at Universal Robots.

The video marketing automation release of TwentyThree was launched in correlation with the first ever conference on video marketing automation, featuring more than 15 speakers from HubSpot, Zendesk, Branch and EY; along with thought leaders like GrowthHackers’ Sean Ellis, Martech’s Scott Brinker and Forrester’s Nick Barber.

Mygdal added, “The old marketing saying about not knowing which half of your marketing spend is going to waste is still uncomfortably true. Too often marketers count likes, shares, and plays rather than the true performance of activities. TwentyThree changes that by enabling detailed playback tracking and viewer profiling; through effective conversion tools within video players; and by integrating this data deeply into marketing automation flows.”

Currently, TwentyThree has offices in San Francisco and Copenhagen. An innovator in video marketing, TwentyThree’s video marketing platform is used by hundreds of leading digital marketers globally to run and optimize their video across social and inbound platforms.




Recommended for you

Leave a Reply

Cancel reply

Top 5 Video Marketing Practices for 2017

video_marketing.jpg

Looking back at 2016, the year was one of the biggest yet for video marketing. More and more outlets adopted this form of advertising than ever before, and this massive adoption rate created new practices and trends that no one really saw coming.

Although all forms of marketing change and adapt over time, few go through changes as quickly as that of video marketing. The Internet Age is one that doesn’t slow down for anyone, and this is extremely applicable when talking about online video advertising.

While the core principles and practices will always remain true, the way in which we approach video marketing has seen some big evolutions that you need to properly adhere to if you want to stay ahead of the curve throughout the year. Here are the top 5 video marketing practices that you need to be implementing in 2017.

1. Live streaming

Live streaming has become huge. Sites such as Facebook, YouTube, Twitter, and others popularized the idea of live broadcasting you and the world around you, and this is something that doesn’t show any sign of going away soon.

During 2016, we saw companies along the lines of Chevrolet, Disney, Buzzfeed, EA Sports, Ari BnB, and others adapt some sort of live streaming as part of their video marketing tactics. More companies have already jumped on the live streaming bandwagon in 2017, and all signs point to even more adopting it in the future.

A report from Tubular shows that Facebook’s live streaming activity increased by 200,000+ active users between January and June of last year, and YouTube’s live streaming service saw an increase of a massive 80%.

This is easily the biggest trend in video marketing right now, and as such, it’s important that you start working it into your own campaign so you don’t get left behind.

2. Virtual reality and 360-degree videos

Also referred to as immersive video content, video clips that can be viewed in 360-degrees on a device or feature some sort of virtual/augmented reality aspect boomed quite a bit throughout 2016. It’s been proven that people are sold on the idea of being able to completely engage themselves in different types of content, and this sort of deep engagement can be used to showcase richer and more fulfilling ad experiences as well.

Incorporating ads and marketing videos into this sort of form factor is still a relatively new endeavor, but it’s another trend that is still going strong at full speed ahead. And, with it being so young, jumping into the game now will give you an edge over competitors that decide to wait things out and see where this immersive video thing ends up.

3. Personalize your videos for your audience

With video becoming such a popular form of marketing, it means that everyone and their dog is creating some sort of video content for their marketing campaign. However, something that not everyone is truly taking advantage of is the power of personalized marketing videos.

Video personalization is specifically tailoring your video content to the audience and people who will be viewing it. The benefits of personalized video, including increased customer engagement and longer video viewing times, are far too great to overlook it.

Companies such as Nike and ATT have already taken note of this trend and started to implement personalized video into their own campaigns, and with it working so well for big names like these, there’s no reason it won’t work for you and your brand as well

4. Carefully study and understand video analytics

We’ve had access to video analytics for a number of years now, but if you aren’t using them to their full potential in 2017, you might as well not even bother with video marketing at all.

Video analytics provide you with a deep understanding of your audience and how much of an impression your content is making, and you can use this information to help make your videos even more powerful than they currently are.

Creating and kicking out videos however you see fit is one thing, but creating videos based off of what your analytics are telling you is an entirely different ballgame — the ballgame that you should and need to be a part of.

5. Work with a professional

Handling all of your video marketing on your own end can be rewarding, but it can also be extremely stressful and tiring.

This doesn’t mean you don’t have any good ideas or video-making skills, but if you want to ensure that the content you’re kicking out is as good as it can be, it’s critical that you work with a video marketing agency to elevate your content to the next level.

With more and more people adopting video marketing in 2017, trying to stand out with quality content is more important than ever. With a trusted agency at your side, this is a very achievable and plausible goal.

Final Thoughts

There isn’t and never will be a one-size-fits-all answer to rocking video marketing, but there are tips and tricks you can follow based on what’s currently taking place in the advertising industry. By following the 5 tips described in this guide, you can be fully prepared and ready to absolutely rock your video marketing campaign now and throughout the rest of 2017.

This guest post was written by VideoRemix, a video software company that allows users to create, edit, personalize, and publish production-quality video campaigns to engage their audience.

Trump says he has no ‘tapes’ of Comey conversations

President Trump said Thursday that he does not have “tapes” of his private conversations with then-FBI Director James B. Comey, finally ending a mystery of his own creation that began last month when he suggested that he had privately recorded their talks.

Trump on May 12 floated the idea he had an audio record of their conversations, apparently as a way to try to intimidate Comey. For five and a half weeks, the president and senior White House officials refused to tell the public whether such tapes exist.

But after an inquiry from congressional investigators about the tapes, Trump tweeted Thursday, “I did not make, and do not have, any such recordings.”

On May 12, a day after details of a one-on-one dinner he had with Comey were reported by the New York Times, Trump issued an apparent threat to the former FBI director, whom he had recently fired.

“James B. Comey better hope that there are no ‘tapes’ of our conversations before he starts leaking to the press!” Trump tweeted.

In the weeks since, Trump, White House press secretary Sean Spicer and other top officials have repeatedly been pressed on whether the president had such “tapes” and whether he records private conversations in the White House. They declined to provide answers each time.

At a June 9 news conference, Trump played coy when asked whether the “tapes” exist. He told reporters they would have to wait “a fairly short period of time” to find out.

“Oh, you’re going to be very disappointed when you hear the answer,” Trump said. “Don’t worry.”

Comey, meanwhile, effectively dared Trump to release whatever “tapes” he may have.

“Lordy, I hope there are tapes,” Comey said in his Senate testimony earlier this month.

On Wednesday at an off-camera briefing for White House reporters, spokeswoman Sarah Huckabee Sanders attempted to put the issue to bed.

“I think the president’s statement via Twitter today is extremely clear, and I don’t have anything to add beyond the statement itself,” she said.

She was peppered with questions about his statement, however, during the remainder of the 20-minute briefing and provided short answers that shed little light on Trump’s motivation.

Why the game? Sanders was asked.

“I don’t know that it was a game,” Sanders said, relaying that Trump had pledged to provide an answer by the end of the week on whether he was aware of recordings, and he did that.

Was the president’s original suggestion on Twitter that there could be recordings meant to threaten Comey?

“Not that I’m aware of, I don’t think so,” Sanders said.

Does the president regret his original tweet?

“I don’t think so,” she said.

Did the president ever have recordings of Comey?

“Not that I’m aware of,” Sanders said.

Was Trump concerned that he was under surveillance by others while in the Oval Office?

“I don’t know specifically if there’s a direct concern,” Sanders said.

For the lawmakers on Capitol Hill who were demanding that Trump provide information by Friday about the tapes’ existence, his tweet does not settle the matter.

“We have to have an official statement; tweets aren’t official,” said Rep. K. Michael Conaway (R-Tex.), who is running the House Intelligence Committee’s investigation into Russian meddling in the 2016 presidential election. Until they get that official response, Conaway said, he would not comment on whether a subpoena may still be issued.

He added that it was “good for to clarify” his position and that “you always take the president at his word — until it’s proven otherwise.”

Rep. Adam B. Schiff (Calif.), the top Democrat on the intelligence panel, also said the president’s tweet was not sufficient.

“We’d all like to believe that our president can be trusted when he says something; regrettably, though, he has repeatedly proved otherwise,” Schiff said. “If this is meant to constitute his answer to the House investigation, then it needs to be fully truthful.… If the president is being less than candid about this, I think we have very serious problems with the White House.”

Schiff said that even if he accepts the president’s assertion that the tapes do not exist, he has questions about “why he would have said the opposite to begin with.”

“Was this an effort to intimidate James B. Comey? Was this an effort to silence James B. Comey?” Schiff asked. “Those questions still need to be answered.”

Schiff said he will continue to ask witnesses who come before the committee if they are aware of the existence of tapes and said he will consult with Conaway before deciding whether a subpoena is still in order.

The committee cannot produce a subpoena for the tapes — or anything else related to the Russia probe — without the approval of Chairman Devin Nunes (R-Calif.), Schiff said. That arrangement continues, despite the fact Nunes handed over his chairman’s duties regarding the Russia probe to Conaway in early April.

“The chair is still insisting on the sign-off on our subpoenas,” Schiff told reporters. “That shouldn’t be happening.”

Schiff added that Nunes had not yet turned down any subpoena requests from investigators but stressed that Conaway should have the final word on subpoenas related to the Russia investigation.

Nunes stepped away from the helm of the Russia investigation after coming under the scrutiny of the House Ethics Committee. Democrats and outside groups had accused Nunes of coordinating with the White House to throw the House Intelligence Committee’s investigation off course by alleging that the identity of a surrogate of the president, or potentially the president himself, might have been improperly revealed in a surveillance report.

John Wagner contributed to this report.

Tropical Storm Cindy weakens, but 3-foot storm surge a concern

x

Embed

x

Share

CLOSE

The storm surge from Tropical Storm Cindy lifted a large log on an Alabama beach. The log struck and killed a 10-year-old boy who was visiting from Missouri. (June 22)
AP

Tropical Storm Cindy weakened Thursday as it pushed northward along the Texas-Louisiana border but was still expected to dump heavy rain on both states as it set on a path toward Tennessee and Kentucky.

The National Hurricane Center said the storm was moving north at 12 mph with maximum sustained winds slipping to 40 mph. The center said Cindy should weaken to a tropical depression later Thursday and become a remnant low Thursday night.

Still, the storm could dump as much as 8 inches of rain in parts of southern Mississippi, Alabama and the extreme Western Florida panhandle through Friday morning, bringing life-threatening flash flooding.

Along the coast, a storm surge from 1 to three feet above ground level is expected from southeastern Louisiana to western Florida.

A few tornadoes were also likely through Thursday night from the lower Mississippi and Tennessee Valley regions to the central Gulf Coast.

Louisiana Gov. John Bel Edwards declared a state of emergency on Wednesday as a 10-year-old boy died in Alabama. Parts of Louisiana had five inches of rain by early afternoon, and Pensacola was slammed by more than 8 inches of rain in 36 hours.

Flooding and power outages were reported early Wednesday, almost a full day before the storm was forecast to make landfall. A tropical storm warning was in effect from San Luis Pass, Texas, to the mouth of the Mississippi River.

Although New Orleans was in the path of the storm, the National Weather Service had lifted the tropical storm warning for the metropolitan area before it hit land.

Some streets in the city were closed because of flooding, however, as five inches of rain drenched the area at midday. Mayor Mitch Landrieu urged residents to clean out catch basins — and not to drive through standing water. Landrieu said the city could expect an additional 3-6 inches of rain by midday Friday. And tornadoes were also a possibility.

“The state’s emergency preparedness and response apparatus are taking Tropical Storm Cindy seriously, and we are calling on all Louisianans throughout the state to do so as well,” Edwards said. « Please do all you can to prepare for the worst while praying for the best.”

Bracing for the storm, the  Federal Emergency Management Agency was moving 125,000 meals and 200,000 bottles of water into the state. The Louisiana National Guard moved high water vehicles and helicopters into areas that could potentially flood.

Flood control locks and gates were being closed along Louisiana’s coast. Flooding was also reported on Alabama’s Dauphin Island. Power outages were reported in Morgan City and flooding was reported in parts of St. Mary’s Parish.

In Alabama, Governor Kay Ivey also declared a statewide emergency, citing National Weather Service forecasts for significant flash flooding in the state.

Alabama agricultural experts warn that the heavy rain and flooding from Cindy could stir up colonies of red imported fire ants, posing a potential medical threat to people and animals.

The Alabama Cooperative Extension system stresses in a report this week that floodwaters will not kill fire ants but can disperse them.

« Instead their colonies will emerge from the soil, form a loose ball, float and flow with the water until reaching a dry area or object, » ACES said.

These amoeba-like masses contain an entire working community of ants, eggs, males, females and queen ants. « When floodwaters begin to recede, floating fire ant colonies will clamber on to anything they come in contact with, » the report says.

It cautions people in flooded areas to wear rubbers boots, rain gear and cuffed gloves to prevent ants reaching the skin.

In Texas, Gov. Greg Abbott ordered the State Operations Center to upgrade to « increased readiness. » Abbott activated four Texas Task Force 1 boat squads and two Texas Military Department vehicle squads of five vehicles each to respond to any emergencies. The Department of State Health Services Emergency Medical Task Force, Texas Military Forces Aircraft and shelter and feeding teams were placed on standby.

“As we have learned in the past, weather patterns can change rapidly and without warning, » he said. « I ask all Texans to keep those in the storm’s path, and our brave first responders, in their prayers as they prepare for this storm.”

In Galveston County, Texas, voluntary evacuations were underway for the Bolivar Peninsula for people with medical conditions that depend on electricity.

Contributing: John Bacon

x

Embed

x

Share

CLOSETROPICAL STORM CINDY POUNDS THE GULF COASTRaw: Tropical Storm Cindy’s rain and waves in Texas | 0:45

Gulf Coast states were in for a third day of rough weather as Tropical Storm Cindy sloshed ashore early Thursday in southwestern Louisiana. Large waves and heavy rain pounded Galveston, Texas before sunrise. (June 22)
AP

x

Embed

x

Share

CLOSETROPICAL STORM CINDY POUNDS THE GULF COASTCindy’s wind, rain, high surf pound Gulf Coast | 1:56

Wind, rain and high surf from Tropical Storm Cindy are pounding a wide area of the Gulf Coast. National Weather Service forecasters estimate the storm has dropped up to ten inches of rain in some areas. (June 22)
AP

x

Embed

x

Share

CLOSETROPICAL STORM CINDY POUNDS THE GULF COASTStorm surge wave lifts log, kills boy in Alabama | 0:43

The storm surge from Tropical Storm Cindy lifted a large log on an Alabama beach. The log struck and killed a 10-year-old boy who was visiting from Missouri. (June 22)
AP

x

Embed

x

Share

CLOSETROPICAL STORM CINDY POUNDS THE GULF COASTDangerous surf in gulf from Tropical Storm Cindy | 0:56

Tropical Storm Cindy is south of Louisiana and moving northwest in the Gulf of Mexico. A tropical storm warning was issued from from San Luis Pass, Texas, to the Alabama-Florida border. Some areas could get a storm surge reaching three feet. (June 21)
AP

  • Raw: Tropical Storm Cindy's rain and waves in Texas
  • Cindy's wind, rain, high surf pound Gulf Coast
  • Dangerous surf in gulf from Tropical Storm Cindy

The Energy 202: Trump takes on wind energy, talks solar-powered border wall in Iowa speech

THE LIGHTBULB

President Donald Trump speaks during a rally Wednesday evening in Cedar Rapids, Iowa. (AP Photo/Charlie Neibergall)

On Wednesday evening, an evidently gleeful President Trump gave a campaign-style speech in Cedar Rapids, Iowa, in which he attacked some of his favorite objects of ire in front of diehard fans, including Democrats, the Russia investigation and the news media. 

Feisty following a Republican winning the fifth special election for a House seat in a heavily contested Georgia seat, Trump reiterated promises to cut taxes, rebuild infrastructure and repeal and replace the Affordable Care Act. (Read more from by colleagues John Wagner and Jenna Johnson here.)

But in his meandering speech, Trump, perhaps tellingly, also focused ridicule at wind energy in Iowa, a state where the renewable energy industry makes up a significant portion of the energy portfolio. Only days earlier, Trump’s energy secretary, Rick Perry, delivered a strikingly different message to Congress, telling lawmakers the United States will pursue an “all-of-the-above” approach to energy production.

In his Iowa speech, Trump also made unrealistic claims about putting solar panels on his long-promised border wall with Mexico and outright misleading claims about the recently exited Paris climate accord.

It fits a pattern of misstatement about energy production that was also on display in Trump’s Rose Garden speech announcing U.S. withdrawal from the Paris deal. 

As The Energy 202 did then, let’s break down the claims:

CLAIM #1: “I don’t want to just hope the wind blows to light up your house and your factory as the birds fall to the ground,” Trump said in Iowa in a remark in line with his past comments about wind energy. Before becoming president (or even running for office), Trump disparaged wind turbines as “ugly” and claimed wind power “kills all the birds.”

THE PROBLEM: There are at least two. As he did occasionally on the campaign trail, Trump is overstating the impact wind turbines have on bird populations. According to the National Audubon Society, wind turbines cause about 234,000 bird deaths a year, or less than 0.1 percent of all human-related bird deaths. Tall buildings and automobiles cause significantly more fatalities.

Second, Iowa got more than a third of its net energy generation from wind production last year, a higher percentage than any other state, according to the U.S. Energy Information Administration. Only Texas produced more wind energy outright.

Wind turbines — and the federal tax credits that support them — are also politically popular in the state. “If he wants to do away with it,” Sen. Chuck Grassley (R-Iowa) said in August of then-GOP nominee Trump and federal wind-energy tax credits, which Grassley helped write, “he’ll have to get a bill through Congress, and he’ll do it over my dead body.”

Trump may have been reminded of the many wind turbines dotting Iowa prairies with a stop at a community college with a 240-foot-tall wind turbine on campus:

Later in the speech, the president dialed back his critique of wind energy and stayed on message with his administration’s all-of-the-above energy strategy: « We use electric. We use wind. We use solar. We use coal. We use natural gas. We will use nuclear if the right opportunity presents itself.”

CLAIM #2: “They all say it’s non-binding,” Trump claimed of the Paris climate accord, riling the crowd about his decision to withdraw the United States from the international agreement. “Like hell it’s non-binding.

THE PROBLEM: The Paris accord is non-binding.

Under the agreement, countries voluntarily set their own greenhouse-gas emissions targets. That’s its key virtue, the reason Trump’s predecessor, President Obama, was able to convince nearly every other nation on Earth to sign onto it. Previous international efforts to reduce climate-warming emissions, most notably the Kyoto Protocol, were not able to generate that level of consensus in the international community, and get 195 nations to sign on in 2015, precisely because those treaties were legally binding.

CLAIM #3: “We’re thinking about building the wall as a solar wall, so it creates energy, and pays for itself,” Trump said in Iowa. “And this way Mexico will have to pay much less money, and that’s good.”

The president later asked: “Pretty good imagination, right? Good? My idea.”

THE PROBLEM: It was not his idea.

At the very least, Thomas Gleason had the idea before President Trump. Gleason, a business owner in North Las Vegas, Nev., submitted a bid back in April to the U.S. Customs and Border Protection agency with designs for a border wall covered with solar panels, according to the Las-Vegas Journal Review.

More significantly, experts who have taken the solar-paneled border wall proposal seriously say such a structure would have significant issues. Vertically fixed panels could lead to an efficiency loss of around 50 percent, according to an analysis by the Financial Times.

And that’s just the beginning. As Sophie Yeo reported for The Post earlier this month:

In addition, solar panels degrade over time. The requirements dictated by the security aspects of the border wall — bricks and spray paint, for example — could further reduce efficiency.

Then there is the question of finding a market for any electricity that would be generated by a solar wall in a remote section of the country.

With less than 2 percent of the U.S. population living within 40 miles of the Mexico border, the electricity generated by the wall would mostly be useless — unless costly transmission lines were built to take the electricity to other areas of the country.

President Trump shakes hands with EPA Administrator Scott Pruitt after speaking about the U.S. role in the Paris climate change accord in the Rose Garden of the White House. (AP Photo/Andrew Harnik, File)

— Three heavyweight researchers who study various aspects of the science and politics of climate change — Benjamin Santer, an atmospheric scientist at Lawrence Livermore National Laboratory; Kerry Emanuel, a professor of atmospheric science at MIT; and Naomi Oreskes, a professor of the history of science at Harvard — wrote a searing critique of an idea espoused by New York University professor Steven Koonin and embraced by EPA  Administrator Scott Pruitt to conduct a “Red Team/Blue Team” process for climate science.

They write in an op-ed in The Post:

The basic premise of these “Red Team/Blue Team” requests is that climate science is broken and needs to be fixed. The implicit message in the requests is that scientists belong to tribes, and key findings of climate science — such as the existence of a large human-caused warming signal — have not undergone adequate review by all tribes. This tribalism could be addressed, Koonin believes, by emulating Red Team/Blue Team assessment strategies in “intelligence assessments, spacecraft design, and major industrial operations.”

In Koonin’s view, “traditional” peer-review processes are flawed and lack transparency, and international scientific assessments do not accurately represent “the vibrant and developing science.” He implicitly accuses the climate science community of “advisory malpractice” by ignoring major sources of uncertainty. To use present-day vernacular, both Koonin and Pruitt are essentially claiming that peer-review systems are rigged, and that climate scientists are not providing sound scientific information to policymakers.

We do not consider ourselves to be members of any team or tribe. Our goal is not to “win” against “the other side.” Our prime motivation is to understand the natural world, and to use that knowledge and understanding to inform sensible decisions on important public policy questions. Whether we succeed in doing so is what we are ultimately judged on.

The peer-review system criticized by Koonin and Pruitt is imperfect, but it is the best system we have, and has served science well for several centuries.

In this file photo, miles of pipe ready to become part of the Keystone Pipeline are stacked in a field near Ripley, Okla.(AP Photo/Sue Ogrocki, File)

— Oil will continue to flow through the Dakota Access pipeline pending a new review of its environmental impact. A federal judge said Wednesday that he will decide later this year whether to shut the pipeline down in the meantime. In court Wednesday, an attorney for the Army Corps of Engineers Matthew Marinelli said he « cannot give you a time frame » for how long the additional review would take. « The corps is just starting to grapple with the issues the court identified, » according to EE News. A federal judge ruled last week that the Army Corps of Engineers did not consider how oil spills may impact the Standing Rock Sioux tribe, and ordered a redo of its environmental review, the Associated Press reported

— With the strong rebound in the U.S. shale-il drilling and production, crude oil prices have tumbled more than 20 percent over the last 10 months, The Post’s Steven Mufson reports. U.S. consumers benefit as a result: Gasoline prices are hitting lows at the start of the summer driving season, a time when increased demand typically bumps up the cost of gas. And the low oil prices will help keep a lid on inflation and, because the United States is a major oil importer, will reduce the trade deficit.

This is happening despite Saudi Arabian efforts to cut output by the Organization of the Petroleum Exporting Countries and to coordinate with Moscow to trim Russian supplies. In May, OPEC and non-OPEC members led by Russia extended supply cuts through the first quarter of 2018 in a bid to drain plentiful global inventories.

Natural gas is flared off at a plant outside of the town of Cuero, Texas. (Photo by Spencer Platt/Getty Images)

— What states are releasing the most carbon into the air? Bloomberg took a look at a report from Ceres, Bank of America, Exelon Corp., and the Natural Resources Defense Council among others that analyzed power plant emissions by state. 

Texas was found to have the highest level of emissions, more than twice any other state, followed by Florida. Bloomberg’s Mark Chediak reported that « despite a surge in wind power there, Texas still depends on fossil fuel-burning generators to serve a large and growing population. » 

When focused on emission rates, or carbon dioxide released per megawatt-hour of electricity, Texas drops to 20th and Florida to 27th place. Instead, Wyoming, Kentucky and West Virginia take the top rankings for a high use of coal. And California ranks near the bottom of the list for emission rates, using minimal amounts of coal-fired power generation, and accessing electricity from renewables, Bloomberg reported. 

— State regulators say that an ambitious « clean coal » power plant in Mississippi run by Southern Co. should switch to burning natural gas. The Wall Street Journal’s Russell Gold reports: « Mississippi regulators said they wanted the Kemper power plant, which has already taken $7.5 billion and seven years to finish, to run using natural gas henceforth, and don’t want to pass on additional costs to electricity customers. The plant has primarily been running on natural gas, not coal, because the company has struggled to make the clean coal technology consistently work. »

Last July, that plant was subject to a thorough New York Times investigation that found the project « has been plagued by problems that managers tried to conceal. » 

Fish swim over a patch of bleached coral in Hawaii’s Kaneohe Bay off the island of Oahu. (AP Photo/Caleb Jones, File)

— Turning to the ocean, there’s some good news and bad news from government scientists:

Good news: An ongoing global coral bleaching event, one that’s affected more than 70 percent of tropical reefs worldwide, may finally be coming to a close. A new forecast from National Oceanic and Atmospheric Administration (NOAA) suggests that the high ocean temperatures that lead to bleaching are no longer widespread in the Indian Ocean, potentially signaling the end of what’s been a worldwide event for the past three years, Chelsea Harvey reports for The Post.

Bad news: An oxygen-poor “dead zone” in the Gulf of Mexico, which can prompt harmful algae blooms and threaten marine life, could approach the size of New Jersey this summer, federal scientists say, making it the third-largest the Gulf has seen. A new forecast, again from NOAA, predicts that the annual dead zone will reach an area of nearly 8,200 square miles in July, more than 50 percent larger than its average size, Chelsea Harvey reports.

Energy Secretary Rick Perry. (AP Photo/Ng Han Guan)

— A meteorological research group is firing off on Energy Secretary Perry for his claim that carbon dioxide is not a main driver of climate change, suggesting he does not have a « fundamental understanding » of science. 

In a Wednesday letter, the executive director of the American Meteorological Society wrote to Perry that « it is critically important that that you understand that emissions of carbon dioxide and other greenhouse gases are the primary cause. This ia a conclusion based on the comprehensive assessment of scientific evidence. » 

The letter added that « skepticism and debate are always welcome and are critically important to the advancement of science, » but that « skepticism that fails to account for evidence is no virtue. » 

Capital Weather Gang’s Angela Fritz tweeted the full letter: 

And Rep. Mike Quigley (D-Ill.) seemed to share in AMS’s message: 

The letter follows after the energy secretary’s remark about carbon dioxide on national television.

When asked on CNBC if CO2 was « primary control knob for the temperature of the Earth and for climate, » Perry said: « No, most likely the primary control knob is ocean waters and the environment that we live in. » 

 Los Angeles Fire Dept. firefighter paramedics practice caring for mock earthquake victims during the Great Southern California ShakeOut, simulating a mass casualty earthquake. (Allen J. Schaben / Los Angeles Times)

— Fake earthquake: A staff member at the California Institute of Technology erroneously sent out an alert for a large magnitude 6.8 earthquake on Wednesday afternoon for a quake that happened off the Santa Barbara coast in 1925. When the staffer tried to correct data on the location of the 92-year-old quake, a new report went out instead, the Los Angeles Times reported.

The alert went out at 4:51 p.m. PDT, the Los Angeles Times reported. And some on Twitter began to wonder why they hadn’t felt such a large magnitude quake: 

Shortly after, U.S. Geological Survey tweeted about the mistake, saying that the notification was « caused by a revision of the historic 1925 M6 Santa Barbara earthquake and was misinterpreted by software as a current event »: 

Interior Secretary Ryan Zinke listens to a question during a Senate Energy and Natural Resources Committee hearing. (Photo by Mark Wilson/Getty Images)

Today

  • Zinke will also testify about the department’s budget during a hearing before the House Committee on Natural Resources.
  • Perry will testify before the Senate Energy and Natural Resources Committee on the department’s budget.
  • The Senate Commerce, Science and Transportation Subcommittee on Oceans, Atmosphere, Fisheries and Coast Guard will hold a hearing on marine debris.
  • The House Transportation and Infrastructure Subcommittee on Railroads, Pipelines and Hazardous Materials will hold a hearing on rail infrastructure. 

President Trump talks about his proposed border wall at last night’s rally in Iowa: 

Watch how a bizarre experiment studies pumas reacting to political talk shows:

Stephen Colbert says Republicans want a vote, not a debate, on health care: 

The Health 202: Here’s what’s in the Senate health-care bill

THE PROGNOSIS

Senate Majority Leader Mitch McConnell and his GOP leadership team. They’re presenting a health-care discussion draft to rank-and-file this morning. (AP Photo/J. Scott Applewhite)

Senate GOP leaders are poised to release an Obamacare overhaul that clearly tries to woo the moderate members of their party while also keeping spending in check and giving conservatives a few goodies, too.

Yesterday afternoon, The Health 202 scooped the major details of the draft health-care legislation that Senate Majority Leader Mitch McConnell (R-Ky.) wants to bring up for a vote next week. Like the the House bill passed in May, the Senate version would put big dents in the Affordable Care Act, repealing just about all of its taxes, pulling back on Medicaid expansion and ditching the individual mandate to buy coverage and the employer mandate to offer it.

But the Senate bill contains three elements McConnell is betting will win over a half dozen or so moderates who remain skeptical but whose votes are crucial to overall passage (remember: the majority leader needs only 50 votes since arcane budget rules are being applied to the measure, meaning he can lose just two Republicans). McConnell’s draft, hashed out behind closed doors, basically retains Obamacare’s insurance subsidy structure — with just a few tweaks — takes a gentler approach than the House bill in the short-term to Medicaid expansion, and wouldn’t allow states to opt out of key protections for patients with preexisting conditions.

The idea, aides and lobbyists say, is to provide a softer landing for people at lower ends of the income spectrum than under the House bill. That measure based the subsidies only on age and didn’t peg them to actual premiums, resulting in estimates of dramatic cost spikes for some Americans and prompting a heavy onslaught of public criticism that spooked many House moderates.

The Senate bill tries to fix that problem — sort of. Its subsidies closely mirror Obamacare subsidies, which are currently available to Americans earning between 100 percent and 400 percent of the federal poverty level. Starting in 2020, under the Senate bill, this assistance would be capped for those earning up to 350 percent — but anyone below that line could get the subsidies if they’re not eligible for Medicaid. As under the ACA, the subsidies would be pegged to a benchmark insurance plan each year, ensuring that the assistance grows enough over time to keep coverage affordable for customers.

McConnell is also offering moderates an approach to Medicaid he hopes will be more politically palatable to them. It’s true the draft proposes even deeper cuts to Medicaid than the House version by tying federal spending to a slower growth index. But that wouldn’t kick in for another seven years, well past moderate senators’ next reelection battles. And it doesn’t fully end the ACA’s Medicaid expansion until five years from now, gradually easing down the extra federal payments over three years starting in 2021.

The Senate bill also retains the ACA’s protections for patients with preexisting conditions. It eliminates the House bill’s pathway for states to lift a ban on insurers from charging people with serious medical conditions higher premiums, which would have been another political hotbed for moderates. It does expand the use of certain « 1332 waivers » to give states more flexibility — a provision that conservatives like Sen. Ted Cruz (R-Tex.) wanted — but those waivers don’t open the door to ducking the preexisting protections.

The Senate bill would also provide funding in 2018 and 2019 for extra Obamacare subsidies to insurers to cover the cost-sharing discounts they’re required to give the lowest-income patients. Insurers have been deeply concerned over whether the subsidies will continue, as the Trump administration has refused to say whether it will keep funding them in the long run.

With this approach that sticks a little closer to existing law, McConnell is hoping to win over Republicans in states that embraced parts of the ACA, like Lisa Murkowski of Alaska, Rob Portman of Ohio, Shelley Moore Capito of West Virginia and Dean Heller of Nevada. Their votes are absolutely crucial to the whole effort to repeal and replace parts of Obamacare, the promise Republicans made time and time again over the past seven years and which McConnell is determined to fulfill. He will present the draft to his wary members at a 9:30 meeting this morning in a pivotal gathering.

Even yesterday, many members expressed deep skepticism toward elements in the draft as it took shape. “Up to this point, I don’t have any new news — tomorrow we will see it definitively — that would cause me to change that sentiment,” Capito told my colleagues Sean Sullivan, Kelsey Snell and Juliet Eilperin yesterday.

Many moderates are still likely to be displeased that the Senate draft will almost certainly result in significantly more uninsured people than under the ACA, although it could look a little better than the House version on that measure, which is estimated to cost 23 million people their coverage in a decade. All of this won’t be known for sure until the Congressional Budget Office score is released, likely on Monday. Furthermore, the measure retains a provision to strip Medicaid funds from Planned Parenthood clinics for one year, potentially alienating Murkowski, who supports abortion rights.

So what do conservatives get out of this bill? Big cuts to Medicaid further down the road and a repeal of nearly all of Obamacare’s taxes. Under the Senate draft, federal Medicaid spending would remain constant for three years. In 2021, it would be transformed from an open-ended entitlement to a system based on per-capita enrollment. Starting in 2025, the measure would tie federal spending on the program to an even slower growth index, which in turn could prompt states to reduce the size of their Medicaid programs.

Conservatives, and the health-care industry at large, will also be pleased that the draft proposes repealing all of Obamacare’s taxes except for its so-called “Cadillac tax” on high-cost health plans in language similar to the House version. Senators previously toyed with the idea of keeping some of the ACA’s taxes.

But there’s a strong chance the Senate bill could spark a revolt on the right. Conservative groups like the Heritage Foundation and Americans for Prosperity wanted to erase Obamacare’s Medicaid expansion right away, and they’re also likely to view the Senate GOP’s approach to subsidies as another big, bad government entitlement. Antiabortion groups may oppose the measure too since it could remove the House bill language restricting federally subsidized health plans from covering abortions, which may have run afoul of complex budget rules.

Aides stress the GOP plan is likely to undergo more changes to garner the votes Republicans need. It’s in discussion draft form, meaning elements could be added or stripped out over the next week as Republican leaders try to propel it toward a vote before the end of next week. And there are ongoing conversations with the Senate parliamentarian over which provisions can even be included under rules governing what can go in a budget reconciliation bill.

And don’t forget that even if this bill passes the Senate, there’s another steep hurdle. It would have to pass muster with the more conservative House before heading to President Trump’s desk for a signature. And the House already had a difficult time passing its own version, meaning none of this is assured to become law.

Stay tuned…

To help you follow along, The Fix’s Amber Phillips and the Post’s graphic team will keep tabs on who supports and who opposes the Senate bill in the runup to the expected vote next week with a Whip Count. And the Post will write about developments as the draft gets released this morning here and here with our health-care liveblog.

Some observers noted the similarities between the Senate bill and the ACA. From the senior VP of the Kaiser Family Foundation:

The associate director of the Kaiser foundation noted the effect the measure would have on people who don’t qualify for subsidies:

More observations:

From a veteran Democratic operative and Hillary Clinton deputy press spokesman:

A former Obama aide called those who drafted the Senate bill « monsters: »

From Bernie:

Democrats continued to attack the secret process:

As did Paul:

The HealthCare.gov website, where people can buy health insurance, is displayed on a laptop screen. (AP Photo/Andrew Harnik)

OOF: Insurance giant Anthem has announced it will leave the Obamacare marketplaces in Indiana and Wisconsin in 2018, my colleague Carolyn Johnson reports. The company said in a statement that the business of selling health coverage on the Affordable Care Act marketplaces has become « difficult due to a shrinking and deteriorating individual market, as well as continual changes and uncertainty in federal operations, rules and guidance, including cost sharing reduction subsidies and the restoration of taxes on fully insured coverage. »

Anthem’s announcement came yesterday, the deadline for insurers to tell federal regulators whether they plan to keep selling marketplace plans next and if so, how much they would like to charge. The deadline applied to all 39 states whose marketplaces are run by the federal government. An evolving map by the Kaiser Family Foundation shows that 44 counties in four states, where about 30,000 people buy insurance through the marketplaces, are at risk for having no insurance options next year.

The day was something of a moment of truth for the marketplaces, whose health depends on how many insurers participate, Carolyn writes.

« So far, states are seeing mixed results: One major insurer has made a big pullout, while a different one announced it would expand into new states, » Carolyn reports. « Oscar Health, a start-up company that was co-founded by Ivanka Trump’s brother-in-law, announced it would expand in Ohio, New Jersey, Texas, Tennessee, California and New York. »

In Indiana, MDwise Marketplace announced it would leave that state’s marketplace, putting four counties at possible risk of having no insurer next year, although a different Centene has announced it is expanding in the state. A spokeswoman for Centene said the company was still working through the filing process and would not share information until it was complete, Carolyn reports.

As the marketplace situation becomes more clear over the next few days, it will influence the urgency with which Republicans pass a bill replacing big parts of the ACA and puts more pressure on the Trump administration to respond to insurers asking for more certainty.

« To date, there has not been a county with zero insurers selling policies on its marketplaces, and it’s not totally clear what will happen if a county is left without any plans. It’s possible, however, that without a functional exchange, would-be participants would have to shoulder the full costs of their health insurance — or go without, » Carolyn writes.

AHH:  President Trump is still calling for a final health-care plan “with heart.” As Senate Republicans prepared to released their discussion draft this morning, and details of the draft were starting to emerge, the president expressed his desires for the bill to an audience at a rally in Iowa last night.

“I can’t guarantee anything, but I hope we’re going to surprise you with a really good plan,” Trump said in Cedar Rapids, Iowa.

« We basically can’t lose anybody, » he added.

His comments follow reports that he had privately called the House version of the bill “mean.” This was after Trump had celebrated the passage of the bill with members of the House in the Rose Garden.

Democrats, including Rep. Al Franken (D-Minn), jumped on the opportunity to use the presidents words against him. 

OUCH: According to a Politico/Morning Consult poll, the Republican health-care bill has become less popular than when the House advanced its version last month. Just 35 percent of voters support the House version of the bill, and 49 percent disapprove of it. That’s down from 38 percent approval and 44 percent disapproval immediately after the bill passed in May.

Dr. Wei Shin sequences DNA as part of an investigation for a Zika vaccine candidate on the campus of National Institutes of Health in  Maryland. (Photo by Jared Soares for The Washington Post)

Today

  • The Senate Appropriations Subcommittee on Health and Human Services, Education and Related Agencies holds a hearing on the budget request for the National Institutes of Health on Thursday.

Coming Up

  • The American Enterprise Institute is holding a discussion on the government’s role in medical innovation and funding on June 29.

House Speaker Paul D. Ryan on health care: « This law is collapsing »

See Trump blame Democrats for the health-care deadlock: