Archives par mot-clé : video

Rumors are swirling that Justice Anthony Kennedy will soon retire from the Supreme Court


supreme court justice anthony kennedy
Associate
Justice Anthony M. Kennedy joins other justices of the U.S.
Supreme Court for an official group portrait at the Supreme Court
Building in Washington, Thursday. June 1,
2017.

Associated Press/J. Scott
Applewhite


WASHINGTON (AP) — The Supreme Court enters its final week of work
before a long summer hiatus with action expected on the Trump
administration’s travel ban and a decision due in a separation of
church and state case that arises from a Missouri church
playground.

The biggest news of all, though, would be if Justice Anthony
Kennedy were to use the court’s last public session on Monday to
announce his retirement.

To be sure, Kennedy has given no public sign that he will retire
this year and give President Donald Trump his second high court
pick in the first months of his administration. Kennedy’s
departure would allow conservatives to take firm control of the
court.

But Kennedy turns 81 next month and has been on the court for
nearly 30 years. Several of his former law clerks have said they
think he is contemplating stepping down in the next year or so.
Kennedy and his clerks were gathering over the weekend for a
reunion that was pushed up a year and helped spark talk he might
be leaving the court.

« Soon we’ll know if rumors of Kennedy’s retirement are accurate, »
one former Kennedy clerk, George Washington University law
professor Orin Kerr, said on Twitter Friday.

When the justices take the bench Monday, they are expected to
decide the case of Trinity Lutheran Church of Columbia, Missouri,
which was excluded from a state grant program to pay for soft
surfaces on playgrounds run by not-for-profit groups. The case is
being closely watched by advocates of school vouchers, who hope
the court will make it easier to use state money to pay for
private, religious schooling in states that now prohibit it.

Missouri has since changed its policy under Republican Gov. Eric
Greitens so that churches may now apply for the money.

Also expected in the next few days, though there’s no deadline by
which the court must decide, is a ruling on whether to allow the
administration to immediately enforce a 90-day ban on visitors
from six mostly Muslim countries.

Justice Neil Gorsuch, Trump’s first Supreme Court nominee, could
play a pivotal role in both the travel ban and church playground
cases.

In all, six cases that were argued between November and April
remain undecided. Three of those, all involving immigrants or
foreigners, were heard by an eight-justice court, before Gorsuch
joined the bench in April.

If the eight justices are evenly divided, those cases could be
argued a second time in the fall, with Gorsuch available to
provide the tie-breaking vote.

Senate health-care bill faces serious resistance from GOP moderates

A small group of moderate Republican senators, worried that their leaders’ health-care bill could damage the nation’s social safety net, may pose at least as significant an obstacle to the measure’s passage as their colleagues on the right.

The vast changes the legislation would make to Medicaid, the country’s broadest source of public health insurance, would represent the largest single step the government has ever taken toward conservatives’ long-held goal of reining in federal spending on health-care entitlement programs in favor of a free-market system.

That dramatic shift and the bill’s bold redistribution of wealth — the billions of dollars taken from coverage for the poor would help fund tax cuts for the wealthy — is creating substantial anxiety for several Republican moderates whose states have especially benefited from the expansion of Medicaid that the Affordable Care Act has allowed since 2014.

Their concerns that the legislation would harm the nation’s most vulnerable and cause many Americans to become uninsured have thrust into stark relief the ideological fault lines within the GOP. Though Senate conservatives were the first to threaten to torpedo the bill, contending that it is too generous, the potential loss of nearly half a dozen moderate lawmakers’ votes may be the main hurdle. Since the bill will get no support from Democrats, Senate Majority Leader Mitch McConnell can afford defections from no more than two Republicans as he tries to bring it to a vote this week.

His odds worsened Friday when Sen. Dean Heller (R-Nev.), who is up for reelection next year, said he could not support the bill in its current form. Heller specifically cited its cuts to Medicaid, not just by ending its expansion in Nevada and 30 other states but by restricting government spending for the program starting in 2025.

This bill “is simply not the answer,” he declared, describing some of the 200,000 Nevadans who have gained health coverage through the expansion. He rhetorically asked whether the Republican plan will ensure that they have insurance in the future. “I’m telling you, right now it doesn’t do that,” he said.

Though three of the other four wavering GOP centrists also come from Medicaid-expansion states, not all were as explicit as Heller in their reactions after the Better Care Reconciliation Act was finally unveiled late last week. Both Sens. Shelley Moore Capito (W.Va.) and Lisa Murkowski (Alaska) said that they would evaluate it with an eye toward its effect on low-income residents.

“It needs to be done right,” Murkowski said in a tweet. “I remain committed to ensuring that all Alaskans have access to affordable, quality health care.”

Part of the pressure the moderates now face is that Medicaid consistently draws widespread support in surveys. A poll released Friday by the Kaiser Family Foundation found that three-fourths of the public, including 6 in 10 Republicans, said they have a positive view of the program. Just a third of those polled said they supported the idea of reducing federal funding for the expansion or limiting how much money a state receives for all beneficiaries.

Even among Republicans, the foundation found, only about half favor reversing the federal money for Medicaid expansion.

Congressional budget analysts plan to issue their projections as early as Monday on the legislation’s impact on the federal deficit and the number of Americans with insurance coverage. Already, proponents and critics alike are predicting that the Senate proposal would lead to greater reductions through the Medicaid changes than the estimated $834 billion estimated for a similar bill passed by House Republicans last month.

“The focus of Republican efforts largely has been on costs,” said Lanhee Chen, a research fellow at Stanford University’s Hoover Institution. “You do have a different set of issues that the two sides have been focused on, which partly explains why this has been such an intractable and difficult debate to find common ground on.”

See where the Senate health-care bill’s subsidy cuts will affect Americans most View Graphic See where the Senate health-care bill’s subsidy cuts will affect Americans most

Under the Senate GOP version, 2021 is when Medicaid’s transformation would begin. The expansion, which has provided coverage to roughly 11 million people, would be phased out. What is now an open-ended entitlement, with federal funding available for a specific share of whatever each state spends, would be converted to per capita payments or block grants.

Then, four years later, the federal government would apply an inflation factor to spending increases that would be equal to the urban consumer price index rather than the higher medical inflation rate used in the House bill.

“There has never been a rollback of basic services to Americans like this ever in U.S. history,” said Bruce Siegel, president of America’s Essential Hospitals, a coalition of about 300 hospitals that treat a large share of low-income patients. “Let’s not mince words. This bill will close hospitals. It will hammer rural hospitals, it will close nursing homes. It will lead to disabled children not getting services. . . . People will die.”

To some extent, the division within the GOP’s ranks reflects geography. Some of the most reticent senators come from states where health-care systems stand to lose the most financially if the bill passed.

According to an analysis by the Commonwealth Fund, hospitals in Nevada would be saddled over the next decade with at least double the costs in “uncompensated care” — bills for which neither an insurer nor a patient paid. It examined the House legislation but noted that the Senate bill would doubtless hit harder because of its deeper reductions in federal Medicaid payments.

Hospitals in West Virginia would suffer an even greater spike in uncompensated care, about 122 percent during the decade. But the analysis showed that the greatest damage would come in McConnell’s own state: Kentucky, which has had the nation’s largest Medicaid expansion under the ACA, would see a 165 percent jump in unpaid hospital bills.

Yet conservative Sen. Patrick J. Toomey (R-Pa.), one of the bill’s champions, said it would establish “a very, very gradual and gentle transition to a normal inflation rate” for a program in which he said costs were spiraling out of control. Beyond Medicaid, it would permit private health plans to cover fewer services and would allow individuals and employers to eschew coverage without penalty — elements that its authors say could lower how much consumers pay for their insurance.

“The idea that there’s a sector of our economy that has to permanently have a higher inflation rate than the rest of our economy is ridiculous,” Toomey said Thursday. “I think that it’s absolutely essential to putting [Medicaid] on a sustainable path so that it will be there for future generations.”

Avik Roy, a conservative health expert who serves as president of the Foundation for Research on Equal Opportunity, said the legislation’s proponents need to show “that competitive insurance markets can work for the poor and the vulnerable and the sick.”

People too often equate federal spending with establishing a safety net, when greater competition and a free market could produce better results at a lower cost, in Roy’s view. The Senate bill would extend “quite robust” tax credits to many people, he said, even to those living in poverty who were not eligible for Medicaid: “Republicans have a different view of what a safety net should look like.”

Pressure is coming from outside groups on the right. Though the four conservatives who have voiced opposition to the bill might be pushed hard — Sens. Rand Paul (Ky.), Mike Lee (Utah), Ted Cruz (Tex.) and Ron Johnson (Wis.) — Heller will be a special target. A super PAC, America First Policies, reportedly is planning a seven-figure ad buy just in Nevada.

But patient-advocacy organizations that focus on an array of diseases are intensifying their own lobbying on the bill, including running print and online ads in several key states. If one health issue has emerged as a flash point, however, it is the nation’s opioid epidemic.

Shatterproof, a national nonprofit organization focused on addressing addiction, estimates that 2.8 million people have gained access to substance-abuse treatment under Medicaid expansion. In Ohio alone, total federal funding provided 70 percent of the $939 million that the state spent to combat the epidemic last year.

Capito and Sen. Rob Portman (Ohio) have asked the chamber’s Republican leaders to provide in the bill $45 billion over 10 years to address opioids; the measure currently provides $2 billion. But that amount, Shatterproof chief executive Gary Mendell said Friday, is less than a tenth of what experts predict will be needed over the next decade. And providing a designated fund while leaving millions uninsured makes little sense, he added.

Shatterproof just launched a six-figure advertising buy in Ohio, West Virginia and Maine — which is represented by another undecided Republican, Sen. Susan Collins — to urge the states’ senators to vote against the bill. Mendell noted that Portman has been a champion on substance-use treatment for years, and it was difficult to run ads targeting him.

“His people need to understand that this has to be a no vote,” Mendell said.

Specific constituencies aside, some policy experts regard the Senate’s plan as a wholesale reversal of the government’s path to offer health insurance to ever-wider groups of Americans, piece by piece. That started with the creation of Medicaid and Medicare as part of President Lyndon B. Johnson’s Great Society and could be ending with the ACA.

“This is bringing us back to where we were before 1965,” said Paul Starr, a Princeton University professor of sociology and public affairs who has written extensively about the history of U.S. health-care policy. “There is no longer the federal commitment to back up the states in terms of health care for the poor.”

Trump lashes out at Obama over latest report on Russian election meddling

President Trump on Saturday called out Obama administration officials for not taking stronger actions against Russian meddling in the 2016 U.S. election, contradicting his past statements and suggesting without proof that they were trying to help Democratic presidential candidate Hillary Clinton.

His tweets came after The Post revealed Friday that the Obama White House had received reports as early as August 2016 regarding Russian President Vladimir Putin’s direct involvement in the cyber campaign with instructions to defeat or damage Clinton and help to elect Trump, according to “sourcing deep inside the Russian government.”

The Obama administration would not publicly say Russia was attempting to interfere with the election until Oct. 7, and the news of Putin’s attempts to aid Trump would not surface until after the election.

Trump has long disputed that the Russians interfered with the election, calling it “all a big Dem HOAX” just this week.

But on Friday evening, after the publication of The Post’s article, Trump demanded to know why Obama hadn’t done more to stop the meddling.

He followed up with more tweets on Saturday, attempting to put the focus on Obama’s inaction.

The Post’s article explains in detail why Obama, who reportedly was gravely concerned by an August CIA report about the hacking,  managed to approve only “largely symbolic” sanctions before he left office.

Those reasons included partisan squabbling among members of Congress, initial skepticism by other intelligence agencies about the CIA’s findings, and an assumption that Clinton would win the election and follow up.

“We made the judgment that we had ample time after the election, regardless of outcome, for punitive measures,” a senior administration official said in the article.

Trump, however, raised his own theories.

He provided no explanation or evidence for why this would have helped Clinton.

The Post article recounts how Obama learned about the Russian intrusions and the administration’s attempts to find support to make the information public.

According to the article, less than a month after 20,000 stolen Democratic Party emails were leaked to the public, a CIA memo warned Obama that the hack had been ordered by Putin in an attempt to “defeat or at least damage the Democratic nominee.”

Interviews with administration officials revealed that Obama directly confronted Putin over the allegations during a meeting of world leaders in China. He also ordered his deputies to safeguard the election and seek bipartisan support from congressional leaders to condemn Russia’s actions.

“The administration encountered obstacles at every turn,” write Greg Miller, Ellen Nakashima and Adam Entous.

Complacency may have also undercut the administration’s efforts to punish Russia. Like many polls suggested, it believed Clinton would win despite the hacks.

By his final weeks, aside from warnings and rhetoric, Obama had  approved only narrow sanctions and a plan to plant “cyberweapons in Russia’s infrastructure” — if the next president so chose.

As one senior Obama official told The Post, “I feel like we sort of choked,” which Trump would quote in his tweet.

As he has with other newsmaking events, Trump used the article to argue that a months-long focus by the media, Congress and federal investigators on his campaign’s alleged ties to Russia has been misdirected.

“Focus on them, not T!” he tweeted Saturday afternoon.

For some Democratic lawmakers, meanwhile, the bombshell report affirmed what they said they had long suspected.

“Nothing like the extensive hacking effort and manipulation effort could occur without involvement,” Sen. Jeff Merkley (D-Ore.) told CNN. “Now we actually know: Yes, Putin directed it. … He had a specific goal to defeat Hillary Clinton.”

Some Republicans expressed concern about another country threatening democracy in the United States.

“The reality is, in two or four years, it will serve Vladimir Putin’s interest to take down the Republican Party,” Rep. Adam Kinzinger (R-Ill.) told CNN. “If we weren’t upset about it, we have no right to complain in the future.”

Lonzo Ball is introduced as a Laker with the highest of expectations

Magic Johnson had no qualms about the bold statement he was about to make.

He called Lonzo Ball “the new face of the Lakers.”

He said Ball will “lead us back to where we want to get to.”

He said he expected a Ball jersey retired at the Lakers facility one day, alongside his own and those of other Hall of Famers.

“The way he passes the ball, you look at quarterbacks like Tom Brady and Aaron Rodgers that just have a gift,” Pelinka said. “There’s clearly a gift with what he’s been blessed with. We knew on a basketball standpoint there were no questions.”

To clear the way for Ball, the Lakers traded D’Angelo Russell, whom the Lakers drafted second overall two years ago to be their point guard.

“D’Angelo was an excellent player; hey, he has the talent to be an All-Star,” Johnson said. “But what I needed was a leader. I needed somebody also that can make the other players better.”

Johnson has first-hand knowledge of what it takes to be the kind of passer who makes teammates better. He was drafted to do just that by the Lakers in 1979. He joined a talented, veteran team and helped it win a championship in his rookie year.

Ball’s challenge will be different. The Lakers fully intend to fill their roster with star-caliber veterans, but don’t expect to be able to truly do that until the summer of 2018 with its robust free-agent class.

The trade that sent Russell to the Brooklyn Nets also sent Timofey Mozgov and his contract worth more than $16 million per year for the next three years. In return they received Brook Lopez, a good player who fits the Lakers’ system, but also one whose expiring contract will help the Lakers have room under the salary cap to fit two max contracts next summer.

“We know that the goal here is to compete for championships, that’s what we wanted to do and with the leading teams in the league today, to be able to look them in the eye and challenge them, we need two superstar players to come here and join this platform and join our core group of guys here,” Pelinka said. “And that’s our plan and we’re going to put all of our energy and all of our handiwork toward that.”

The Lakers are the frontrunners to land Indiana’s Paul George, a 27-year-old Southern California native who has made clear he wants to play for the Lakers. That could still happen via trade, or in free agency next summer. LeBron James is also expected to become a free agent next summer.

But two superstars alone aren’t enough to compete for championships. The NBA champion Golden State Warriors have four stars — Stephen Curry, Kevin Durant, Draymond Green and Klay Thompson. The Cleveland Cavaliers have three in James, Kyrie Irving and Kevin Love.

That’s where this year’s draft comes in. In Ball, the Lakers are hoping they’ve drafted the third.

tania.ganguli@latimes.com

Follow Tania Ganguli on Twitter @taniaganguli

Former Obama intelligence official: Russian hack ‘the political equivalent of 9/11’

Former President Barack ObamaBarack ObamaFormer Obama intelligence official: Russian hack ‘the political equivalent of 9/11’ Trump notes ‘election meddling by Russia’ in tweet criticizing Obama Trump slams Obama for doing ‘nothing’ about Russia before the election MORE‘s top intelligence official at the Pentagon said Saturday that the Russian interference in the 2016 elections was « the political equivalent of 9/11. »  

Michael Vickers, who served as Obama’s undersecretary of defense, said in an interview with NBC News that there’s little evidence of a response from the Trump administration to protect the next election.

« This attack is really the political equivalent of 9/11 — it is deadly, deadly serious, » Vickers said. 

« The Russians will definitely be back, given the success they had, » he continued. « I don’t see much evidence of a response. »

The Trump administration disputes the claim that it is doing nothing to secure America’s voting systems. In a statement to NBC News, one U.S. official said that the White House is responding in ways « some you’ll see, some you won’t see…You certainly don’t want to telegraph your moves. »

In a separate interview on Saturday, CIA Director Mike Pompeo told MSNBC the CIA has “heightened emphasis on our ability to stop” Russian hacking attempts in the face of recent threats.

On Friday, the Trump administration seemed to acknowledge Russian efforts to influence the election after months of denials. In a tweet on Friday, Trump attacked Obama for doing « nothing about it » last year while the election was still ongoing.

« The Obama administration knew far in advance of November 8th about election meddling by Russia. Did nothing about it. WHY? » Trump asked followers on his personal Twitter account.

Trump also mentioned Russia’s efforts to interfere in the election in a Fox and Friends interview that aired Friday.

“Well I just heard today for the first time that Obama knew about Russia a long time before the election, and he did nothing about it. But nobody wants to talk about that,” Trump said in the interview.

“The CIA gave him information on Russia a long time before they even — before the election. And I hardly see it. It’s an amazing thing, » Trump added.

Email marketing up 83% since 2015, with 200% growth in B2B video marketing, reports suggests

Never underestimate the power of email – a cornerstone for both traditional marketing and consumer-facing market strategies that has seen an 83% growth in B2B and B2C markets since 2015.

According to new research released by Salesforce, who polled 3,500 global marketing leaders, at either a manger level or higher position for its fourth annual State of Marketing report, email experienced the largest surge in consumer-facing marketing programs, with email use by B2C marketers rising 106%. This surge indicates that marketers may be testing new channels in conjunction with proven ones to find combinations that work for their consumers. Marketers also report higher levels of awareness, engagement, and acquisition when combining email with additional marketing channels according to Salesforce.

The Salesforce report also found that video advertising has experienced the largest two-year growth in B2B marketing, with video use growing 204%. Email was the second-highest advertising channel in growth for B2C marketers, but trailed video advertising’s growth of 141%.

Video advertising was closely followed by SMS/text messaging, a channel that grew 197% in the B2B market. B2B email marketing, on the other hand, has only grown 56% since 2015.

A marked trend among high-performing marketers is that they are 12.8 times more likely to combine marketing efforts across channels such as email, mobile, and social. On average, marketing leaders today say that 34% of their budget is spent on channels they didn’t know existed five years ago and they expect that to reach 40% by 2019.

The reports also suggests that about half (51%) of the emails are identical messages to what they have broadcast in other channels. This is considered to be a missed opportunity for most marketers who may not be evolving fast enough between email and other channels based on customer behaviors or actions.

Additionally, 51% of respondents said their emails contain the same messages as other marketing channels, while 29% of email messages evolve across channels and customer actions.

As in previous report iterations, Salesforce analyzed the differences between self-identifying high-performing and low-performing marketers.

9 Mobile Social Marketing Tips for Luxury Brands in China

The leading Chinese digital marketing agency Social Touch recently hosted a marketing conference in Shanghai that gathered industry experts from institutions such as IBM and Forrester to discuss the future of mobile social marketing in China.

Here are nine insightful takeaways from the meeting:

1. Learn to make better use of the “Platisher”
A portmanteau combining the terms platform and publisher,”Platisher” refers to the type of online space that has the editorial authority to publish but sources content from consumers. In China, platforms such as WeChat’s official accounts and Toutiao fall into this category.

Social Touch recognized that “Platisher” is an important part of mobile social marketing that is decisive to any marketing campaign. However, the majority of brands today still overly rely on buying a large amount of advertising space on the platisher, which is an old-fashioned mindset that is obsolete in the fast-changing environment. Social Touch advises brands to make full use of the platform’s big data through conducting analytics to better understand their targeted consumers.

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2. Don’t miss out on short videos
Short videos, which is expressive yet fragmented, will be the next opportunity for online marketing in China. The average time that Chinese online users spend on short videos each day was 68 minutes in 2016, according to data cited by Social Touch. Brands are still experimenting with the use of short video to present their stories. That coupled with the uneven quality of short video service providers that currently exist in China creates a challenging environment for brands.

3. Establish a scientific marketing system for KOLs
Social Touch says that most brands today do not have had a systemic way of thinking and planning about how they want to use key opinion leaders (KOLs) in their marketing plan but only blindly follow trends. In 2017, a number of the agency’s clients raised the KOL budget to over 10 percent of their total media budget.

One big risk during the brands’ management process of KOLs, specifically identified by Social Touch, is that brands only treat them as products that they purchase from the market and not as a person or a valuable client who brands should work closely with. But in doing so, they miss a valuable opportunity to  to discover how to make the KOLs’ quality content fit perfectly with the brand’s image and get the most commercial value out of the partnership.

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4. Enrich the diversity of online marketing
Online marketing is still underdeveloped. According to Social Touch, only advertising has so far been fully distributed online. There are many other marketing tools, such as product testing and sampling, that are still pretty much only done offline. Brands are advised to engage in online-to-offline (O2O) activities in order to reach the full potential of their campaigns.

5. Improve the automation of the marketing process
Machine learning and artificial intelligence (AI) should be applied to a brand’s marketing process. Social Touch believes that the replacement of human labor with these advanced technologies can facilitate the communication process between brands and consumers.

6. Catch the most valuable generation—the “post-95s”
The generation born after 1995 (aka, the “post-95s” as they’re known in China) is likely to be the next, most important consumer group that brands should focus on. These people were born and grew up in a commercial environment and have been familiar with brands since they were little.

Unlike their previous generation, these post-95s generation have a better understanding of the value of a brand. This distinctive change in the consumer mindset is about to bring a wave of opportunity to marketers.

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7. Give Chinese consumers what they want: mobile payment
According to Social Touch’s survey, Chinese consumers clearly prefer to use mobile payment (Alipay, WeChat Pay, etc.) when given the option online. Convenience and efficiency are what Chinese consumers value about the mobile payment. For example, Social Touch says that people who place orders online in evening are usually ordering from the comfort of their bed. Thus, mobile payment is preferable.

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8. Care about the depth not the breadth of marketing content
In the mobile age, the chance of impulsive consumption is higher than ever. Therefore, following up on the previous tip that requires brands to make sure consumers can pay efficiently, Social Touch emphasizes the need to work on the depth not the breadth of marketing content, which is the key to improving the possibility of impulsive consumption on mobile.

9. Don’t underestimate the importance of online community building
The image of a brand is not static anymore in the current fast-moving digital society. It is more mobile, transformative and moving. For that reason, Social Touch said it has become more and more significant for brands to build up its own online community that turns customers into followers. The more successful for brands in doing this, the more likely that they will stand out in the fierce competition in the retailing sector.

Falcon.io Introduces Instagram Publishing Flow to Optimize Campaign Strategy

Instagram Publishing Flow Also Offers Falcon’s Customers The Ability To Add Navigable Urls Directing Followers To Other Platforms

Falcon.io, a social media management and customer experience (CX) platform, introduced a new Instagram publishing flow that allows customers to prepare and publish sequences of Instagram Stories, rather than as individual Stories.

The new update also offers Falcon.io customers the ability to add navigable URLs for accounts with a verified badge, directing followers to collateral marketing on other platforms, such as a video on YouTube or an e-commerce site. It enables customers to plan, execute and optimize their Instagram marketing strategy from a single platform.

Customers can create and schedule Instagram Stories and carousel posts of up to 10 images or videos, in addition to creating single image or video posts. Falcon.io’s newly redesigned Hub mobile app also gives customers central location to collaborate and receive post notifications. It provides a full overview of all scheduled and published Instagram content.

Brandon Edler, content manager and creative strategist, The Finish Line, an American retail chain, said, “Enabling the marketing team to collaborate and approve posts within the new publishing flow ensures that everything we post to Instagram has an end to end audit trail that ensures our team stays on brand and delivers value.”

Through the Falcon.io platform, marketers also have access to a shared editorial content calendar to get simple overview of how Instagram Stories’ campaigns align with the rest of their social marketing strategy across all platforms.

Mikael Lemberg

Mikael Lemberg, Director of Product Innovation and Partnerships, Falcon.io

Mikael Lemberg, Director of Product Innovation and Partnerships, Falcon.io, said, “Instagram is now the most-used platform for visual storytelling and holds great potential for brands to reach new audiences in stimulating ways. We’re committed to making it easy for our customers to enhance the quality of their content directly on our platform while ensuring brand consistency across all social networks.”

Falcon.io’s Instagram publishing flow is currently available to all customers. The Falcon Hub app is available on iOS and will soon be introduced on Android.

Brands use Instagram Stories to showcase their products in a visually appealing way through stories and images. Since its launch on August 2016, Instagram Stories now accounts for 200 million daily active users, surpassing Snapchat.

Read Also: Canvs Reveals Instagram API Integration and Redefines Emotion Analytics




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Email marketing up 83% since 2015, with 200% growth in B2B video …

Never underestimate the power of email – a cornerstone for both traditional marketing and consumer-facing market strategies that has seen an 83% growth in B2B and B2C markets since 2015.

According to new research released by Salesforce, who polled 3,500 global marketing leaders, at either a manger level or higher position for its fourth annual State of Marketing report, email experienced the largest surge in consumer-facing marketing programs, with email use by B2C marketers rising 106%. This surge indicates that marketers may be testing new channels in conjunction with proven ones to find combinations that work for their consumers. Marketers also report higher levels of awareness, engagement, and acquisition when combining email with additional marketing channels according to Salesforce.

The Salesforce report also found that video advertising has experienced the largest two-year growth in B2B marketing, with video use growing 204%. Email was the second-highest advertising channel in growth for B2C marketers, but trailed video advertising’s growth of 141%.

Video advertising was closely followed by SMS/text messaging, a channel that grew 197% in the B2B market. B2B email marketing, on the other hand, has only grown 56% since 2015.

A marked trend among high-performing marketers is that they are 12.8 times more likely to combine marketing efforts across channels such as email, mobile, and social. On average, marketing leaders today say that 34% of their budget is spent on channels they didn’t know existed five years ago and they expect that to reach 40% by 2019.

The reports also suggests that about half (51%) of the emails are identical messages to what they have broadcast in other channels. This is considered to be a missed opportunity for most marketers who may not be evolving fast enough between email and other channels based on customer behaviors or actions.

Additionally, 51% of respondents said their emails contain the same messages as other marketing channels, while 29% of email messages evolve across channels and customer actions.

As in previous report iterations, Salesforce analyzed the differences between self-identifying high-performing and low-performing marketers.