Archives par mot-clé : video prmotions

Google Denies Labor Department’s Pay Disparity Allegations

Alphabet Inc.’s Google denied Department of Labor allegations that an in-progress investigation suggests “systemic compensation disparities against women” at the internet giant.

“Every year, we do a comprehensive and robust analysis of pay across genders and we have found no gender pay gap,” Google said in an emailed statement Sunday. “Other than making an unfounded statement which we heard for the first time in court, the DoL hasn’t provided any data, or shared its methodology.”

The Guardian reported that Labor Department regional director Janette Wipper testified in San Francisco court Friday that the pay disparities against women appear to be found “pretty much across the entire workforce” at the tech company. The investigation isn’t complete but the department has received compelling evidence of “significant discrimination,” the Guardian reported, citing the Labor Department’s regional solicitor, Janet Herold.

The allegations come at a time when Silicon Valley is under the microscope like never before for reports of discrimination against women. Uber Technologies Inc. has been investigating claims of sexual harassment from a former engineer, while investors across the tech world are wondering how to transform both start-ups and more established digital companies into more egalitarian workplaces.

The testimony couldn’t be immediately confirmed from court records. Representatives of the Labor Department in San Francisco didn’t immediately respond to requests for comment on Sunday.

The department sued Google in January, alleging the company had failed to turn over compensation data and documents as part of a routine compliance evaluation. Google is required to let the government inspect records for an audit because it’s a federal contractor, according to the Labor Department.

Google already has turned over 1.8 million data points and spent more than $500,000 to comply with the requests, including having its engineers build a new tool to extract information from its databases, said Lisa Barnett Sween, litigation manager with Jackson Lewis P.C. in San Francisco, representing Google.

A Department of Labor administrative law judge in San Francisco on Friday granted Google’s request for a preliminary protective order on its salary data. Google, like many Silicon Valley companies, fiercely guards compensation used to lure and retain employees.

ISIS claims responsibility for 2 bombings in Egypt that killed scores of churchgoers on Palm Sunday

ISIS has claimed responsibility for two attacks on churches in Egypt that were packed for Palm Sunday services, according to its news agency.

The attacks follow warnings by the terrorist group that it would escalate attacks on Egypt’s Christians, who the CIA estimate make up roughly 10 percent of the country’s population.

The two bombings Sunday killed at least 44 people and injured at least 126 others. The first exploded in a Coptic Christian church in the Nile Delta town of Tanta, and the second several hours later at Saint Mark’s Cathedral in the coastal city of Alexandria, the historic seat of Christendom in Egypt.

PHOTO: Egyptians gather near a church after a bomb blast struck worshippers gathering to celebrate Palm Sunday on April 9, 2017 in Alexandria, Egypt.AFP/Getty Images
Egyptians gather near a church after a bomb blast struck worshippers gathering to celebrate Palm Sunday on April 9, 2017 in Alexandria, Egypt.

Graphic images including some shared on social media by the Coptic Orthodox Church of Egypt show the horrific aftermath of the twin blasts: Pews are shattered across large swaths of the Mar Girgis Coptic Church in Tanta, where at least 27 people were killed and at least 78 others were wounded. The church floors appear streaked with blood and littered with shredded prayer books.

In Alexandria, where at least 17 people were killed and 48 others wounded, rescue workers at the chaotic scene after the bombing used blankets to carry victims through the debris and to waiting orange emergency vehicles.

The blast at Saint Mark’s Cathedral occurred just after the leader of the Coptic Orthodox Church of Alexandria, Pope Tawadros II, finished services, The Associated Press reported. His aides later told local media that he had escaped unharmed.

The bombings came at the start of Holy Week leading up to Easter and just weeks before Pope Francis is due to visit the Arab world’s most populous country.

The U.S. embassy in Cairo condemned the attacks in separate statements.

« The U.S. embassy condemns the heinous, reprehensible terrorist attack against peaceful worshippers at Saint George’s Church in Tanta on one of the holiest days of the Christian year, » the embassy wrote of the first attack. « Our thoughts and prayers go out to the victims of this horrific attack. We express our deepest condolences to the families and friends of the victims, and we wish the injured a speedy recovery. The United States stands firmly with the Egyptian government and people to defeat terrorism. »

The statement about the Alexandria bombing was similar, and both statements pledged solidarity with Egypt against terrorism.

« The United States stands firmly with the Egyptian government and people to defeat terrorism, » both statements said.

CBC TV showed footage from inside the church in Tanta, where a large number of people gathered around what appeared to be lifeless, bloody bodies covered with papers. Regional Deputy Health Minister Mohammed Sharshar confirmed the toll from that bombing.

Across the street, neighbor Susan Mikhail, whose apartment has a clear balcony view of the church and its front yard, said the explosion violently shook her building around midmorning, at a time when the church was packed.

« Deacons were the first to run out of the church. Many of them had blood on their white robes, » she told the AP. Later, the more seriously wounded started to be brought out, carried in the arms of survivors and ferried to hospitals in private cars, she said.

Pope Francis decried the bombings, expressing « deep condolences to my brother, Pope Tawadros II, the Coptic church and all of the dear Egyptian nation. »

Word of the bombings came as Francis himself was marking Palm Sunday in St. Peter’s Square.

Grand Sheikh Ahmed el-Tayeb, head of Egypt’s Al-Azhar — the leading center of learning in Sunni Islam — likewise condemned the violence, calling the events a « despicable terrorist bombing that targeted the lives of innocents. »

PHOTO: People react at the blast site of a suicide bombing near a Coptic church in Alexandria, Egypt, on April 9, 2017. Xinhua/Newscom
People react at the blast site of a suicide bombing near a Coptic church in Alexandria, Egypt, on April 9, 2017.

Israel and the Islamic Hamas movement ruling neighboring Gaza also denounced the bombings.

The explosions add to fears that extremists who have long been battling Egyptian security forces in the Sinai Peninsula are shifting their focus to attacking civilians.

An ISIS affiliate claimed a suicide bombing at a Cairo church in December that killed around 30 people, mostly women. The group also claimed a string of killings in the restive northern Sinai that caused hundreds of Christians to flee to safer areas of the country.

ISIS recently released a video vowing to step up attacks against Christians, whom it describes as « infidels » empowering the West against Muslims.

Egypt has struggled to combat a wave of militancy since the 2013 military overthrow of an elected Islamist president.

The Sinai-based ISIS affiliate has mainly attacked police and soldiers, but has also claimed bombings that killed civilians, including the downing of a Russian passenger plane over the Sinai in 2015, which killed all 224 people on board and devastated Egypt’s tourism industry.

Egypt’s Copts are one of the oldest Christian communities in the Middle East. They have long complained of discrimination and that the government does not do enough to protect them.

Egyptian media had previously reported that the church in Tanta had been targeted in the past, with a bomb defused there in late March.

The Copts were largely supportive of the military overthrow of Islamist President Mohammed Morsi, and incurred the wrath of many Islamists, who attacked churches and other Christian institutions after his ouster.

ABC News’ Ben Gittleson and The Associated Press contributed to this story.

Don’t dismiss the commercial value of video marketing

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Ninety-nine percent – that’s the number of marketers who will continue to rely on video as a cornerstone of their content marketing efforts in 2017.

Wondering why? The answer lies in ROI.

Of those currently engaged in video marketing, 83 percent agree it provides solid return on investment. Consumers agree.

Data shows that among Americans:

  • 79 percent prefer video over text to learn about a product.
  • 84 percent have been convinced to buy after watching a brand video.
  • 91 percent have clicked on explainer videos to learn more about products or services.

“Video is popular because it’s easy to digest,” said Perry Leenhouts, Senior Creative Director at Brafton. “It’s almost a passive form of absorbing information. You just look and listen. You don’t have to read or go to great lengths to find the information you want.”

Don't underestimate how video marketing can boost your business.

Of course, convenience can only take you so far. Ultimately, video is effective because human beings are hardwired to respond to it.

“It’s a very powerful medium,” Perry continued. “You’re not just dealing with words or a graphic; it’s moving images with voice and music, and these are elements that are not only very appealing but also speak to people’s emotions.”

That said, some businesses are wary of the investment necessary to do video marketing right.

Weighing the costs

There’s no doubt effective video marketing costs money – not just for production of the content, but also for promotion.

“A video needs a promotional strategy and a targeted audience to provide high ROI,” Perry said. “If you want to get the most out of your video, promote the hell out of it.”

However, newer and cheaper technologies mean older pricing models no longer apply. It’s easier than ever to produce and distribute high-quality video, and with an ever-increasing number of video production companies jumping into the mix, prices have lowered to remain competitive.

Meanwhile, social media offers brands a way to reach huge audiences at a fraction of the price of old-fashioned video advertising.

“If you want to get the most out of your video, promote the hell out of it.”

Ample options

Advances in technology have also opened the door to numerous types of video marketing, from news-focused video blogs to animated explainer videos.

“If you’re looking for traffic and want to do something low-cost while getting your name out there, vox pops, or man-on-the-street interviews, are a very effective way to engage an audience while keeping costs down,” Perry said. “It’s an easy way to create impactful evergreen content. Then there are video blogs, which are fast, efficient studio productions that allow you to create a high volume of videos at a minimal cost.”

More expensive, time-intensive options include in-depth testimonial videos. Perry pointed out these types of video products can be used for years to come.

“That’s not a piece of content you only use once or for a couple of weeks,” he said. “That is something that can build trust for prospects for a long, long time. It’s a way of introducing and vetting your business in the eyes of a prospect. And you want it to look great, and flow great, and work great. And that takes time and technology investment. The benefits are worth a lot more in the end than the price you pay for production.”

Start with strategy

As with any type of content marketing, the best way to maximize ROI is to plan ahead.

“It’s not a matter of spending money on production and having a great looking video,” Perry said. “Having a great looking video means nothing. There are millions of videos released every day, and they’re all your competition. You have to have a plan. What’s the goal? What are you trying to achieve? Who are you trying to reach? How are you going to distribute your video?”

Also remember where videos sit in the sales funnel. While there’s no hard and fast rule regarding how videos should be used in content marketing campaigns, video has been shown to be effective for bottom-of-funnel viewers looking for information before making a final purchase decision.

At the same time, video can be invaluable in terms of generating brand awareness and increasing top-of-funnel website traffic.

Finally, keep consistency in mind. Don’t expect to set the world on fire with a single video.

While viral fame can’t be forced, a slow and steady approach pays off. One Brafton client boasted more than 100 viewer conversions over a single quarter after switching to a more consistent video strategy. Average time on site increased 92 percent among viewers, and unique video pageviews rose by 309 percent.

Numbers don’t lie, and video marketing offers them in spades. For instance, 81 percent of businesses that invested in explainer videos said the strategy helped increase sales.

Before you can analyze video’s effect on your own sales figures, you must show you understand its commercial value and make it part of your content marketing game plan.

Immediate impact: Gorsuch could begin playing pivotal role on Supreme Court starting next week

Newly confirmed Neil M. Gorsuch is likely to have an immediate impact at the Supreme Court, weighing in as early as next week on whether to consider expanding the breadth of the Second Amendment. He could play a decisive role this spring in determining how voting rights should be protected and in a major case on the separation of church and state.

The Senate voted 54 to 45 on Friday to confirm Gorsuch, ending more than a year of bitter partisan conflict over the ideological balance of the nation’s highest court. Gorsuch will be sworn in Monday, allowing him to join the court for the final months of its term, which ends in June.

A private ceremony at the court, overseen by Chief Justice John G. Roberts Jr., will be followed by an event at the White House. There, Gorsuch’s former boss, Justice Anthony M. Kennedy, will preside, marking the first time in the court’s history that a justice will serve alongside one of his former clerks,

President Trump’s pick of Gorsuch to be the nation’s 113th justice will restore a conservative-leaning, Republican-nominated majority to a court that has either deadlocked or drifted to the left since the death of Justice Antonin Scalia in February 2016.

Vote count: How the Senate changed its rules and confirmed Gorsuch View Graphic Vote count: How the Senate changed its rules and confirmed Gorsuch

Gorsuch’s nomination has been a rare, unalloyed victory for Trump, winning unanimous support from Senate Republicans. But it required a brutal fight with Democrats, who are still incensed that Senate Majority Leader Mitch McConnell (R-Ky.) refused to even hold a hearing for President Barack Obama’s nominee, Judge Merrick Garland. The political clash ended only when Republicans voted as a bloc to eliminate the ability of the Senate minority to filibuster Supreme Court nominees.

In the end, only three Democrats, from conservative states — Sens. Joe Donnelly (Ind.), Heidi Heitkamp (N.D.) and Joe Manchin III (W.Va.) — joined 51 Republicans to support Gorsuch. Sen. Johnny Isakson (R-Ga.), who is recovering from recent back surgeries, was absent.

Gorsuch’s arrival at the court as the replacement for another conservative jurist will not immediately alter the majority that has edged the court in a more liberal direction of late, upholding affirmative action, striking down laws restricting access to abortion and declaring same-sex marriage to be protected by the Constitution.

And it is unknowable exactly how the lifetime appointment of the 49-year-old Coloradan will affect the court in the decades to come. Gorsuch has a well-deserved reputation as a conservative on the Denver-based U.S. Court of Appeals for the 10th Circuit, even if he has not ruled on many of the high-profile issues that form the public’s image of the Supreme Court.

But reaction to the Senate’s vote — the closest margin since it approved Clarence Thomas more than 25 years ago — makes clear the expectations. Gorsuch was hailed by gun rights activists, antiabortion organizations and business groups, and denounced by environmentalists, feminists and unions.

They will not have to wait long to see where Gorsuch fits in.

How Gorsuch’s judicial experience compares with his Supreme Court predecessors View Graphic How Gorsuch’s judicial experience compares with his Supreme Court predecessors

Within the week, Gorsuch will join his new colleagues in considering whether to hear two lower-court defeats being appealed by gun rights organizations. A case about whether business owners may refuse to offer their wedding services to same-sex couples awaits resolution. Soon, the justices will take up North Carolina’s request that they overturn a decision tossing out as unconstitutional its tightened voting restrictions.

And heading toward the court is Trump’s revamped travel ban on refugees and certain immigrants, a case that Senate Democrats said will test Gorsuch’s independence from the man who chose him for the high court.

“One notable difference between this nomination and those past is that Trump had clear, stated litmus tests for his nominee,” said Elizabeth Wydra, president of the liberal Constitutional Accountability Center, which opposed Gorsuch’s confirmation. “Gorsuch will have the opportunity almost immediately to demonstrate just how closely he fits within two of President Trump’s stated litmus tests for his high-court nominee — guns and religion.”

It seems likely that Gorsuch holds the key to a long-delayed case that is the court’s most important of the term regarding separation of church and state. A church-affiliated school in Missouri is challenging that state’s refusal to let it participate in a grant program that provides playground safety materials.

Trinity Lutheran Church says religious institutions are unfairly excluded from such state programs. The state points to a clause in its constitution that says “no money shall ever be taken from the public treasury, directly or indirectly, in aid of any church, sect, or denomination of religion.”

The court accepted the case nearly 15 months ago, when Scalia was still alive. But it delayed scheduling the case for oral argument until now. That might be an indication that the court has been divided on the issue from the beginning and needs a ninth vote to break the tie.

Gorsuch was an outspoken supporter of religious objectors in two cases involving the Affordable Care Act. In Hobby Lobby v. Sebelius and Little Sisters of the Poor v. Burwell, Gorsuch wrote that a requirement that employers provide contraceptive coverage for their employees could make the religious complicit in what they consider a sin.

The court is also considering a petition from a Denver baker who was found to have unlawfully discriminated against a gay couple by refusing to sell them a wedding cake.

Lower courts ruled that Jack Phillips, the owner of Masterpiece Cakeshop, violated Colorado’s public accommodations law, which prohibits refusing service to customers based on factors such as race, sex, marital status or sexual orientation.

The Supreme Court has listed the case as “under consideration” for weeks, without announcing whether it is accepting the case or turning it down.

That has led to speculation that the justices have decided not to take the case and that one of the conservative justices is writing a dissent against that decision. But it could also be that three justices want to take the case and are hoping Gorsuch will provide the fourth vote required to accept a case.

“It seems likely, in light of his past votes in cases like the Little Sisters and Hobby Lobby, that Gorsuch would be a vote to grant in that case,” said John Elwood, a Washington lawyer who closely watches the court’s deliberations on accepting cases.

On the other hand, Elwood said, “it’s hard to predict how Gorsuch might vote on whether to take issues like the gun cases and voter-ID cases.”

Two gun issues await at Gorsuch’s first private conference with his new colleagues Thursday, when the court meets to decide whether to accept a long list of cases for the term that begins next fall.

The most important is a petition from gun rights activists asking the court to find for the first time that the Second Amendment right to keep a gun for self-defense extends to carrying firearms outside the home.

In cases from California, the full U.S. Court of Appeals for the 9th Circuit ruled that it did not. “Any prohibition or restriction a state may choose to impose on concealed carry — including a requirement of ‘good cause,’ however defined — is necessarily allowed by the [Second] Amendment,” it said.

A strongly worded dissent said “any fair reading” of the Supreme Court’s 2008 decision finding a constitutional right to gun ownership for self-defense “compels the conclusion that the right to keep and bear arms extends beyond one’s front door.”

A second case involves whether those convicted of certain crimes can be barred indefinitely from possessing firearms.

On a different subject, the court must soon decide what to do about North Carolina’s request that the court review a decision striking down its voting law. The U.S. Court of Appeals for the 4th Circuit said the law was unconstitutional because it was drawn to “target African Americans with almost surgical precision.”

The case already has divided the Supreme Court. In August, the justices split 4 to 4 on whether the decision should be stayed so that the law would be in effect for the November elections. The lack of a fifth vote meant the restrictions did not govern voting in last fall’s election.

Gorsuch may have an impact on cases that already have come before the court. Normally when the court is deadlocked, it issues a one-paragraph statement that affirms the decision of the lower court, without setting a national precedent.

This term, however, there may be cases that the eight justices have already considered in which they reached an impasse but decided to hold back any announcement, awaiting Gorsuch’s confirmation. In that scenario, the court would order new oral arguments to allow Gorsuch to join the deliberations.

One case that seemed to divide the justices at oral argument, for instance, concerned whether the Mexican parents of a boy killed in a cross-border shooting could sue the Border Patrol agent who fired the shot.

Until there is another change on the court, Gorsuch will be likely to reestablish the basic arithmetic of the Supreme Court under Roberts — four consistent liberal justices, four fairly consistent conservatives, and Kennedy providing the deciding vote when there is a deadlock.

But Wydra said the addition of Gorsuch does more than simply replace Scalia with a like-minded justice.

“Substituting Gorsuch for Scalia extends the conservative life of that seat for another few decades,” she said.

Wozniak formula for success? Direction, engineering, marketing + video

SMITHFIELD, R.I. — One of the founders of Apple, Steve Wozniak, spoke Thursday afternoon at Bryant University, describing the early days of the computer giant and passing lessons along to a largely student audience.

Wozniak told a large gathering of students and guests that his path to designing the first Apple computer started with mathematics, in third grade.

After his mother worked with flash cards to help him with his multiplication tables, his teacher told him he was the first boy to beat the girls.

« So I knew I was good at something and whatever you’re good at, you value and you keep it up, » he said during his exchange with Bryant’s president, Ronald Machtley.

Dressed casually in a blazer, sporting some loud track shoes, Wozniak weaved advice into his commentary. 

Business direction, marketing and engineering are key ingredients for a good company, said Wozniak.

He criticized Apple co-founder Steve Jobs on various fronts, but also credited Jobs’ business forte.

« When you’re young you have the greatest mental energy and the greatest physical energy of your life, » said Wozniak, who urges young entrepreneurs to make the most of their youth and to work hard. 

He described a time in his life when he held down a job at Hewlett Packard and worked on computer designs at night. He came home, consumed a TV dinner, watched Star Trek and then got to work.

« I always encourage people to know as many disciplines as you can, » he said. « Not just one tiny, tiny specific one because it’s always so much more rewarding to you in the end. »

Wozniak highlighted robotics and artificial intelligence as areas ripe for future development and investment.

But he warned about the risks of machines — such as automobiles — being dependent on the Internet, which is vulnerable to hackers.

« There is a lot of danger in there, » Wozniak said.

Wozniak said he does “a lot” to keep companies from learning about him. He doesn’t use Gmail and he uses virtual private networks to mask his browsing activities.

“I want to be in a random world,” he said. “Not just see Wozniak stuff.”

Brett Paley, a Bryant senior, was among a handful of students who questioned Wozniak.

Paley wanted to know what needs to transpire for virtual-reality goods to get into the marketplace.

Wozniak’s answer was one word: “games.” He described how important advances in video games, which have the most powerful computer chips around, provide highly valuable tech for the military.

“Video games, » said Wozniak, « can lead the technology industry in virtual reality.”

Putin, security council discuss keeping Russia air force presence in Syria


MOSCOW Russian President Vladimir Putin met with the country’s security council on Friday and discussed keeping Russia’s air force presence in Syria following the U.S. missile strikes, the Kremlin said.

« The meeting expressed deep concern about the unavoidable negative consequences stemming from the aggressive action for the fight against global terrorism, » it said in a statement.


It added that the council had discussed keeping a Russian airforce presence in Syria to support the anti-terrorist operations of the Syrian army.

(Reporting by Katya Golubkova; writing by Sujata Rao)