It’s no secret that video marketing is a major trend.  User engagement with video material is higher than other forms of content, video is more accessible than ever before (thanks to mobile devices and faster Internet), and it’s easier to produce than it has been in previous generations.

According to Dan Patterson, “Humans are incredibly visual and powerful, moving images help us find meaning… [and] video helps capture and contextualize the world around us.” But how can you best use video for your brand?

One of the best ways to start is with an explainer video, which is designed to give new users a run-down of what your products or services are, and how they work, in the span of a few minutes.

The Practicality of Video

Why aren’t more businesses using explainer videos and other types of video marketing? Part of the problem is a perceived impracticality of video; because a video has historically been expensive and time-consuming to produce, businesses would rather stay toward more straightforward, cheaper methods. However, video production is growing more affordable as technological resources become more sophisticated and more available.

You can contract with a video marketing agency fairly inexpensively.  According to Eddie Nuvakhov, CEO of LNC Productions, a company that specializes in explainer videos, “Video technology has advanced to the point where it’s cost effective for almost any business to utilize. There’s really no excuse not to use it.”

Why Explainer Videos Are So Effective

So why are explainer videos so effective?

1. They’re concise. First off, explainer videos are concise. In the words of Robert Weiss, “Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.” They’re generally only a few minutes long, which means your customers won’t have an easy excuse to bail early. Writing for such a concise format can be difficult, but the end result is a message that’s short enough to really hit home with your audience.
2. They show a problem and a solution. Video progresses linearly with time, which means you can show a chain of causality from problem to solution. Illustrating how your products or services solve a customer need is incredibly valuable for securing more conversions. You can accomplish this through written content, but it doesn’t have the same effect.
3. You can get creative. The best explainer videos are ones that aren’t afraid to creatively experiment. You can write jokes into your script or play with innovative animation features. You can even include some interesting music in the background; this is your chance to give your audience a memorable video watching experience. According to David Levy, Nuvakhov’s business partner and COO of LNC Productions, “a video that surprises people, or otherwise delights them, will stick with them indefinitely. It’s a chance to get inside your customer’s mind and stay there if you have the right creative team to make it happen.”
4. They can be used anywhere. Once you make an explainer video, you can use it in a number of different contexts. You can keep it on YouTube, you can embed it into the homepage of your site, you can use it as a feature of your landing page, or even incorporate it into slideshow presentations. They’re short and universal enough to transfer easily.
5. They’re an approachable medium. Though there’s a slight learning curve, explainer videos are an approachable and learnable medium for marketers. You don’t need to spend years studying them or thousands of dollars to make one. That’s probably why 65 percent of marketers are planning to increase their video marketing budgets.
6. They’re useful for new and old customers alike. Even though the primary function of an explainer video is to reach new audiences, they can be useful for established customers as well. This is especially true if there’s a learning curve with your products and services; the explainer video can serve as a kind of tutorial. As Savannah Stewart explains, “many of us have become more comfortable learning visually. Delivering information on a product, service or company through video can help to keep your audience’s attention longer and make what you have to say more easily understood.”
7. They’re adaptable. Because they’re short and relatively easy to edit, you can switch things around quite easily. For example, if you launch a new feature, you can add a few extra seconds at the end of the video to promote it, or if you want to experiment with different music or a different narrative, you can.
8. You can show your brand personality. You can let your brand’s personality shine throughout the video; you can write it in the tone of your script, include visual styles that reflect your character, and even choose a narrator that best represents your brand “voice.” In fact, more than a third of all video marketing budgets are now directed toward branded videos.
9. You can show off the benefits first-hand. Thanks to the visual and running nature of video, you can show off the benefits of your product or service first-hand, such as with a brief product demonstration or a walkthrough of your software. This helps people see what they’re buying and will put many of their doubts to rest.
10. You have a chance to prove your worth. Explainer videos also give you a chance to prove your value as a brand with visually represented statistics, video testimonials, or the mention of some big brands you’ve worked with.

If you want to make an explainer video for your brand but don’t know where to start, begin by taking a look at explainer videos some of your competitors have done. This should help you find inspiration and direction for your own video so you can start jotting down ideas.

Then, you’ll need to find a means of video production, whether that’s scouting for an agency or trying your own hand at the task.

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IMF Lagarde calls for “growth friendly fiscal policies” and warns on automation

The International Monetary Fund managing director Christine Lagarde said that to get the global economy moving at a faster pace it was necessary to share the benefits of capitalism, more global regulation and more action to protect workers against automation and robots.

 Speaking at an event by Bruegel, an economic think tank, Ms Lagarde said the global economy once again “has a spring in its step” but that countries need to pursue “growth-friendly fiscal policies.”

Lagarde’s call was an anticipation to the annual discussions between the world’s central bankers and finance ministers that will take place in Washington, at the IMF’s so-called Spring Meetings and a meeting of G20 finance ministers. And in a swipe at the Trump administration, Lagarde said “we need an approach that encourages countries to support strong international cooperation.”

And referencing Brexit and the upcoming French presidential election, Lagarde said now is not the time to trash the architecture underpinning the global economy for seven decades.

Lagarde’s warning stressed that aging populations, political instability and “the sword of protectionism” all threaten “self-inflicted wounds” on economies across the globe.

Strong national economies should not expect to be immune from the problems of their neighbors, Lagarde said, promising “major spillovers across borders” if these problems are not addressed head on.

Lagarde singled out the EU for failing to enforce its own single market rules. She said that EU directives would unleash growth if they were simply “properly enforced.” Lagarde said the unenforced rules covered “barriers to entry in retail and professional services.”

On financial services, Lagarde said “financial stability requires that we complete the reform of global financial regulations.” Additionally, “restricting trade would be a ‘self-inflicting wound’ that disrupts supply chains, hurts global output and inflates the prices of production materials and goods,” she continued.

“We are not goody-goody about trade. We know that trade brings with it negative side-effects,” Lagarde conceded to critics of globalization.

However, she warned that automation as much as trade is the root cause of social dislocation in many Western economies. Trade is “not a dominant factor,” Lagarde said.

The founder of MLM Attractor Factor, Adam Chandler, apparently has some secrets which will help online entrepreneurs in making their network marketing business boom. Everyone who has been into MLM knows that the key to success in the business is the depth of the downline – the more people working for you, the more profitable your business will become. This seems to be what the website will help you cultivate.

By becoming a member, MLM Attractor Factor will provide you with training, materials, and tools to get you ahead of the MLM business. When you first get into the webpage, you will be welcomed by an introductory video of what you will be expecting when you join as a member. Once you sign up for the mailing list, you’ll be immediately led to the « Conquer the Internet » DVD. This audio-visual presentation it looks is centered on a variety of procedures in getting as much leads as possible. It also claims to attend valuable lessons to develop the business skills you may need to become an effective network marketer.

The subscription to the MLM Attractor Factor DVD seems to come with a 30-day trial of the « My Leads System Pro » (MLSP) and « Complete Marketers War Chest. » MLSP is a site that you need to become a member of as well and will probably give you the privilege to use its training materials and videos. It also allows usage of tools like autoresponder and lead capture pages which you can modify to tailor-fit your business needs. Complete Marketers War Chest, on the other hand, includes bonus items like a tool for keyword search, Video Marketing Guide and a blogging guide. A total of eight bonus items are included in this package.

To gain access to the video, you need to invest a one-off fee of $ 29.95 which will include the MLSP free trial. Once the trial period is over, you have to shell out $ 49.97 per month for the right to use the MLSP. These seem to be the only obvious expenses you have to pay to join. It looks like the other expenses involved will be determined by how you will conduct your business.

MLM Attractor Factor appears to be a good option for those who are interested in generating their income from network marketing. With MLSP included in the deal, other benefits can be possibly gained in other fields of affiliate marketing. Understanding how the whole system works will help you decide if this is the right venture for you.

Source by Calven O’Reiley

NORFOLK, Va. – 

Dominion Dealer Solutions announced on Thursday that Dominion Dealer Specialties has introduced LiveLot, a fully responsive video marketing platform that supplies auto dealers with full-service video marketing strategies and tools.

On the LiveLot mobile app, dealers can make and publish vehicle inventory videos with custom voiceovers, vehicle walkarounds and customer testimonials.

“In the past several years, the car buying process has transitioned from the brick and mortar showroom to the virtual showroom. In this more competitive environment, it is imperative that automobile dealers take full advantage of any opportunity to differentiate themselves from the competition and drive prospects to their physical locations,” Dominion inventory solutions general manager Shane Marcum said.

The new platform’s dealer portal allows them to manage all of their video content in one location via a live dashboard that includes in-depth analytics for both consumer engagement and individual vehicles. Dealers can also build customizable landing pages for each of their videos.

“Our new feature-rich video offering, LiveLot, virtualizes the traditional selection and presentation steps of the ‘road to the sale’ and acts as an integrated part of the customer’s virtual showroom,” Dominion inventory solutions associate product manager Shelley Hoffman said. “By helping auto dealers with the shopping process, our video offerings drive prospects to the dealership lot who are engaged with the dealer’s sales team and ready to negotiate and close.”

Additionally, Dominion said each video is personally designed to maximize reach and enhance customer engagement. 

For more information regarding LiveLot’s offerings, visit www.drivedominion.com/livelot.

One effective way to increase your popularity and eventual profitability is to do video marketing the YouTube way. And how will you be able to do that? First you need to organize the kinds of videos you intend to popularize or advertise. You can have different sets of videos in your channel, but you really need to have a clear sense of direction so you do not end up messing your play list.

After you have successfully thought out a theme or mode for your YouTube channel, you can set up your account. Having your own YouTube account will enable you to upload videos limitlessly and organize your user interface and play list. The main reason that you need to identify the kinds of videos you intend to upload is because you also need to select your account type.

There are several account types: Guru, Musician, Comedian, Reporter, Director, You Tuber, Politician and Partner. These account types enable the user to customize the logo and post additional information relating to the user type’s activities.

For heads up, the Guru type pertains to users who like to post DIY and How-To videos. The genre could range from carpentry, cooking, automotive, grooming to just about anything you can think of giving tips about. Musician is obviously set for performers who like to post videos of their gigs. Aspiring musicians make the most of YouTube by posting their most pleasant numbers hoping to catch the attention of talent scouts and get signed.

Comedian is set for stand-up comics and also aspiring comedic actors. Some post videos of their skits, while others attempt to relive the silent film era by making their own versions. Reporters are those who post videos of news worthy events and produce documentaries while trying to make their statements be heard and viewed. Directors also make their own documentaries and short films and post it on YouTube. The lucky ones can also post play dates of their films or plays if they were ever signed up for the bigger picture.

Account types Politician and Partners are not open to the public but you can apply for these categories and see if you are qualified. Politician is well of course reserved for personalities in the public office and their videos consist mostly of their political statements and messages to the public. YouTube Partners must pass all the criteria to be able to be considered as one.

To summarize, a You Tuber must own or have authority to upload and to profit from the original videos. The user must also upload videos on a regular basis, preferably not taking too long to release a followup. Lastly, the user’s channel must have pre-existing thousands of viewers to be considered as a profitable YouTube channel.

As a YouTube partner, you will be enticed to a revenue sharing by allowing advertisements to appear on your original video and channel. Though there are no guarantees on the amount of money you can earn as a Partner, it still a good way to profit through video marketing while having fun.

Source by Matthew Iannotti

The gunman killed after shooting dead a policeman on the Champs Elysees has been named by the Paris prosecutor as Karim Cheurfi, a convicted criminal.

He used a Kalashnikov assault rifle to kill the police officer with two bullets to the head, François Molins told journalists in the French capital.

A note defending so-called Islamic State was found near his body.

Candidates in Sunday’s presidential election have been accused of exploiting the attack politically.

Cheurfi had four criminal convictions, the prosecutor said.

Friday is the last day of campaigning before Sunday’s presidential election.

The killer had spoken about wanting to kill police officers but had had no apparent link to Islamist radicalism, Mr Molins said.

• French election: Attack puts security top

• In pictures: Attack on police in Paris

• State of emergency ‘to protect elections’

What do we know about the killer?

Cheurfi was arrested and his home searched in February after an inquiry was opened over reports that he had been talking of killing police and getting weapons, Mr Molins said.

Hunting knives, masks and a GoPro camera were found but this was not considered sufficient proof of his murderous intent.

« At that stage, no link with the radical Islamist movement was apparent, » the Paris prosecutor said. « Nothing justified further investigations by my office. »

Born on New Year’s Eve in 1977 in the Livry-Gargan suburb of north-eastern Paris, Cheurfi was jailed four times for attempted murder, violence and theft.

In April 2001, while driving a stolen car, he fired on and wounded two men who had chased him, one of them a plain clothes police officer.

He last emerged from prison in October 2015 and was living in the eastern suburb of Chelles.

His lawyer described him as psychologically fragile and neighbours in Chelles said he had never shown any interest in religion.

Three members of the gunman’s family have been arrested for questioning.

How did the attack unfold?

Driving an Audi, the gunman arrived in the Champs Elysees area at 20:47 (18:47 GMT) on Thursday and drove up to a police bus parked on the avenue, Mr Molins said.

Getting out, he opened fire at the driver’s window, killing a police officer inside. The officer has been named as Xavier Jugelé.

He then went around the bus and fired on two police officers posted outside a Turkish tourist office. It was announced earlier that two officers had been injured.

Security forces later shot Cheurfi dead.

Terrified eyewitnesses later recounted scenes of panic as they ran for cover.

Was Cheurfi acting alone?

French investigators are trying to find out whether he had accomplices.

IS announced soon after the attack that one of its « fighters » had carried out the attack but it named him as « Abu Yousif al-Belgiki [the Belgian] ».

« We don’t understand why Islamic State has identified the wrong person, » a police source was quoted by Reuters news agency as saying. « What does seem clear is that Islamic State was planning something. »

Who was the victim?

Police officer Xavier Jugelé, 37, was an active campaigner for gay rights, French media report.

Originally from the Loire Valley region in central France, he had been serving in the capital since 2014, French daily Liberation writes (in French).

On 13 November 2015, he was deployed to secure the area around the Bataclan concert hall after the IS attack, Le Parisien writes (in French).

When the venue reopened last November with a concert by Sting, Mr Jugelé was there again, telling the US’s People magazine: « I’m happy to be here… We’re here tonight as witnesses. Here to defend our civic values. This concert’s to celebrate life. To say no to terrorists. »

What is the election row about?

Leading candidates on the right were accused by Prime Minister Bernard Cazeneuve of cynically exploiting the attack in the final hours of the campaign (which ends at midnight local time on Friday).

The far right’s Marine Le Pen pledged to expel radical Islamists while the centre-right’s François Fillon talked of fighting « Islamist totalitarianism ».

Both also attacked the record of the Socialist government in handling law and order.

In Washington, US President Donald Trump, whose election win stunned much of the world last year, predicted in a tweet that the attack would « have a big effect on [the] presidential election ».

Trump makes a French election prediction

Recent terror attacks in France

• 7-9 Jan 2015 – Two Islamist gunmen storm the Paris offices of satirical magazine Charlie Hebdo, killing 17 people. Another Islamist militant kills a policewoman the next day and takes hostages at a Jewish supermarket in Paris. Four hostages are killed before police shoot the gunman dead. The other two gunmen are cornered and killed by police in a siege.
• 13 Nov 2015 – IS jihadists armed with bombs and assault rifles attack Paris, targeting the national stadium, cafes and Bataclan concert hall. The co-ordinated assault leaves 130 people dead, and more than 350 wounded.
• 13 Jun 2016 -A knife-wielding jihadist kills a police officer and his partner at their home in Magnanville, west of Paris. He declares allegiance to IS, and police later kill him.
• 14 Jul 2016 – A huge lorry mows down a crowd of people on the Nice beachfront during Bastille Day celebrations, killing 86. IS claims the attack – by a Tunisian-born driver, later shot dead by police.
• 26 Jul 2016 – Two attackers slits the throat of a priest at his church in Saint-Etienne-du-Rouvray, in Normandy. They are shot dead by police.
• 3 Feb 2017 – A machete-wielding Egyptian man shouting « Allahu akbar » attacks French soldiers at Paris’s Louvre Museum – he is shot and wounded.
• 20 Apr 2017 – A known terror suspect opens fire at police on the Champs Elysees in Paris, killing one and wounding two. He is shot dead – and the assault is claimed by IS.

Were you in the area when the shooting took place? You can share your experience by emailing haveyoursay@bbc.co.uk.

Please include a contact number if you are willing to speak to a BBC journalist. You can also contact us in the following ways:

• WhatsApp: +44 7555 173285
• Send pictures/video to yourpics@bbc.co.uk
• Upload your pictures / video here
• Tweet: @BBC_HaveYourSay
• Text an SMS or MMS to 61124 (UK) or +44 7624 800 100 (international)

You can follow the first round of the French election on the BBC News website. Click here for all our latest coverage. On the day of the election, we will be running a live page bringing together the latest news, video and analysis.

On TV, you can watch a BBC World News Election Special, from 18:30 BST (17:30 GMT / 19:30 local time in France) on Sunday, which will be broadcast on BBC News in the UK and on BBC World News internationally, with Christian Fraser presenting from Paris.

For radio, BBC World Service will broadcast a special extended edition of Newshour from Paris at 18:00 GMT on Sunday.

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VIDEOS: THE SEARCH FOR ELIZABETH THOMAS AND TAD CUMMINSSearch for Elizabeth Thomas Has Ended | 0:56

The search for a missing 15-year-old Tennessee girl ended Thursday after she was located in northern California, authorities said.
Ayrika Whitney/USA TODAY NETWORK – Tennessee

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VIDEOS: THE SEARCH FOR ELIZABETH THOMAS AND TAD CUMMINSGriffin Barry recounts encounter with Tad Cummins | 2:30

Griffin Barry, 29, describes his encounter with missing teen Elizabeth Thomas and the suspect in her disappearance, Tad Cummins. Barry said the duo asked to stay on the property he takes care of in the remote Siskiyou County hamlet of Cecilville.
Greg Barnette

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VIDEOS: THE SEARCH FOR ELIZABETH THOMAS AND TAD CUMMINSElizabeth Thomas is « apparently healthy and unharmed » | 1:12

Law enforcement officials hold a press conference following the arrest of Tad Cummins, who disappeared with 15-year-old Elizabeth Thomas in March.
Ayrika Whitney / The Tennessean

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VIDEOS: THE SEARCH FOR ELIZABETH THOMAS AND TAD CUMMINSColumbia happy Elizabeth Thomas is safe | 0:00

With news the Elizabeth Thomas was found safe and Tad Cummins is in custody, the city of Columbia, Tennessee is celebrating.
Shelley Mays/The USA TODAY NETWORK–Tennessee

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VIDEOS: THE SEARCH FOR ELIZABETH THOMAS AND TAD CUMMINSFBI on Elizabeth Thomas: « We are going to pursue justice in this case » | 1:01

Nashville-based FBI agent Matt Espenshade talks at a press conference at TBI headquarters about the arrest of Tad Cummins, the former high school teacher who abducted 15-year-old former student Elizabeth Thomas.
Ayrika Whitney / The Tennessean

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VIDEOS: THE SEARCH FOR ELIZABETH THOMAS AND TAD CUMMINSTad Cummins could face federal charges | 1:05

Acting U.S. Attorney for the Middle District of Tennessee discusses possible charges that Tad Cummins could face in the abduction of 15-year-old Tennessee girl Elizabeth Thomas during a press conference at TBI headquarters.
Ayrika Whitney / The Tennessean

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VIDEOS: THE SEARCH FOR ELIZABETH THOMAS AND TAD CUMMINSElizabeth Thomas’ family attorney speaks in Columbia, Tennessee | 17:07

The attorney for the family of Missing Tennessee teenager Elizabeth Thomas addressed the media hours after she was found safe in California with Tad Cummins
Melanie Balakit/The USA TODAY NETWORK–Tennessee

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Federal officials transported Tad Cummins to Sacramento on Friday, a day after authorities found the 50-year-old ex-teacher and 15-year-old Elizabeth Thomas in a remote cabin in northern California.

Cummins, accused of kidnapping Elizabeth, faces a federal charge of knowingly transporting a minor in interstate commerce with the intent to engage in sexual activity. Elizabeth was on her way to Tennessee Friday, having spent Thursday with law enforcement.

Neither Elizabeth or Cummins have spoken publicly since they were found Thursday.

Law enforcement have not released any evidence to indicate Cummins physically dragged Elizabeth away from her Columbia, Tenn. home or restrained her during the 39 days police believe Cummins spent with Elizabeth.

But that doesn’t mean the teacher didn’t prey on his student, said longtime psychologist Dr. Rebecca Bailey.

« You have a very vulnerable young lady who perhaps did not have adequate coping skills who was taken advantage of by a predator, » said Bailey, a psychologist in California since 1991 and consultant for the National Center For Missing and Exploited Children.

‘We need to look at the grooming’

All cases of sexual exploitation and kidnapping are different. But there is one commonality: they tend to have a person who uses a coercive factor to force or lure away a child, Bailey said.

When someone breaks into a home and takes a child (which is exceedingly rare, according to the center) that person relies on fears and threat. In a case where an adult authority figure runs away with a student, Bailey says there is typically a grooming that occurs.

« Grooming is often a slow and steady coercive process. The message that, ‘I am the only one that can understand you, emotions are here, come be with me and I’ll save you from the terrible, ugly world’, » Bailey explained.

« Typically the victim of a kidnapping does not fall in love with a perpetrator. They adapt to the circumstances to survive. To those who say, ‘Look she was in love and went willingly,’ we need to look at the grooming process. »

Elizabeth attended Bible study with Cummins and his wife, records show. When Cummins was initially confronted about possible inappropriate contact, FBI documents state he denied any wrongdoing but described himself as a father figure to Elizabeth.

Related:

►Tad Cummins arrested, Elizabeth Thomas found safe in northern California

►5 things we know about Tad Cummins

►Timeline shows troubling events before Elizabeth Thomas’ disappearance

►Vanished: Learn more about Tennessee’s missing children

Elizabeth also had some issues at home. Maury County court records show her mother was arrested in 2016 for allegedly abusing Elizabeth and four of her siblings. Bailey says these kind of issues create an opportunity for a vulnerable child to become a victim.

« The problem is, when you have relationships with older guys like this … the element of choice for the youngster just isn’t there, » Bailey said, noting a person’s brain doesn’t fully develop until they are in their 20s.

« Their (lack of) critical thinking increases their capacity to be exploited. »

Coming back from outer space

Bailey has worked with many young women who were taken advantage of by a coach or other authority figure. Based on those cases, she expects Elizabeth may be confused and have conflicting emotions. Authorities in California say the FBI spoke with Elizabeth Thursday. They plan to reunite her with her family in Tennessee Friday.

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There is a healing process that needs to take place now, both with professional counseling and familial understanding, Bailey said. She likened what Elizabeth is going through to coming back into the Earth’s atmosphere from outer space.

« The impact long term is the issue too, » Bailey said, saying Elizabeth may have some challenges in the future with friendships and other aspects of trying to engage in a relatively normal life.

« She deserves compassion, 100 percent compassion. »

Elizabeth’s father and siblings said Thursday they are excited to speak with her and have promised to  provide her whatever care is necessary to help her recover.

Reach Dave Boucher at dboucher@tennessean.com, 615-259-8892 and on Twitter @Dave_Boucher1. 

Read more about the Amber Alert case:

Tad Cummins arrested, Elizabeth Thomas found safe in northern California

Tad Cummins threatened teen with ‘repercussions’ before kidnapping, court papers say

Elizabeth Thomas’ dad pleads for her return at Columbia tree planting

TBI: Tad Cummins searched ‘teen marriage’ on internet before kidnapping

Tad Cummins’ wife files for divorce amidst Elizabeth Thomas Amber Alert

Teaching was dream job for kidnapping suspect Tad Cummins

TBI: Elizabeth Thomas, Tad Cummins were spotted in Oklahoma

TBI: Tad Cummins added to 10 most wanted list as search for Columbia teen continues

Videos: The search for Elizabeth Thomas and Tad Cummins

Photos: Amber Alert issued for Elizabeth Thomas

Vanished: Learn more about Tennessee’s missing children