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Trump careens off script on Russia after Putin meeting


Donald Trump is pictured. | AP Photo

President Donald Trump speaks to reporters aboard Air Force One on Nov. 11, 2017, while traveling to Hanoi, Vietnam. | Andrew Harnik/AP Photo

After a week of delicate diplomacy in Asia, the president on Saturday again dismissed U.S. intelligence officials’ claims of Russian election meddling.

DANANG, Vietnam — President Donald Trump stayed on script for more than a week as he crisscrossed through Asia — and then Russian President Vladimir Putin showed up.

After chatting with Putin on the sidelines of the Asia Pacific Economic Cooperation summit here, Trump abandoned the diplomatic tone the White House had carefully scripted for his five-country tour, once again contradicting the overwhelming consensus among current and former U.S. officials that the Russian leader manipulated the 2016 election.

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In a 26-minute question-and-answer session with reporters aboard Air Force One, the president managed to dismiss probes into whether his campaign colluded with Russia as an “artificial Democratic hit job,” said he believed Putin’s insistence that Russia did not attempt to interfere in the 2016 electon, and warned that the continued focus on Russian election meddling risks lives.

The president’s comments immediately reignited the politically volatile debate over Russia’s alleged efforts to propel Trump into the White House — and distracted from the administration’s Asia messaging.

« I am disturbed that our president believes a KGB agent and continues to refuse to believe the CIA. I can never remember a time in our history when this was so. I hope Trump’s national security team will be more forceful in convincing the president of the basic facts of Russia’s violation of our sovereignty last year,” said Michael McFaul, a professor of political science at Stanford University, who served as the U.S. Ambassador to Russia from 2012 to 2014.

Sen. John McCain, the Senate Armed Services Committee chairman, was unsparing in his criticism of Trump’s remarks, dismissing them as naive and dangerous.

“There’s nothing ‘America First’ about taking the word of a KGB colonel over that of the American intelligence community. There’s no ‘principled realism’ in cooperating with Russia to prop up the murderous Assad regime, which remains the greatest obstacle to a political solution that would bring an end to the bloodshed in Syria, » he said in a statement. « Vladimir Putin does not have America’s interests at heart. To believe otherwise is not only naive but also places our national security at risk.”

Despite the unified assessment of the U.S. intelligence community — including CIA Director Mike Pompeo, White House Chief of Staff John Kelly, and White House Homeland Security and Counterterrorism adviser Thomas Bossert, who have said they support the conclusion that Russian sought to manipulate the election — Trump said he takes the Russian president at his word when he denies directing the influence campaign.

« Every time he sees me he says, ‘I didn’t do that,’ and I really believe, that when he tells me that, he means it,” Trump said. ”But he says, ‘I didn’t do that.’ I think he is very insulted by it, if you want to know the truth. Don’t forget. All he said was he never did that, he didn’t do that. I think he is very insulted by it, which is not a good thing for our country.”

Trump dismissed the meddling allegations as driven by Democrats, warning that the heavy focus on the issue threatens the United States’ ability to partner with Russia on key issues. He asserted that the allegations could fray the U.S.-Russia relationship so badly that the country could be less willing to cooperate on North Korea, Syria and other international crises — an outcome that would put lives at risk.

“This artificial Democratic hit job gets in the way and that’s a shame because people will die because of it,” he said. “And it’s a pure hit job.”

“Everybody knows there was no collusion,” he continued. “I think it’s a shame that something like this can destroy a very important potential relationship between two countries that are very important countries Russia could really help us.”

The president said Putin again denied that he had a role in the effort to influence the election during a few brief conversations that the two leaders had on the sidelines of the Asia-Pacific Economic Cooperation summit.

« He said he didn’t meddle. I asked him again. You can only ask so many times. I just asked him again. He said he absolutely did not meddle in our election. He did not do what they are saying he did,” Trump said, adding that he and Putin, “have the potential to have a very good relationship.”

American intelligence agencies have said Russia interfered in the election with the goal of boosting Trump and defeating Democratic candidate Hillary Clinton. The agencies have also said they have “high confidence” that Putin directed the effort.

« The worst part of this is not that Trump takes Putin’s word over the evidence based analysis of his own intelligence agencies. It is not even that he plays the role of a useful idiot as he kowtows to Putin yet again. The worst part, by far, is that a hostile power is engaged in an ongoing attack on America’s political system and Trump is deliberately stripping the nation’s defenses bare and leaving us exposed to future assaults. It is unilateral disarmament plain and simple,” said Thomas Wright, Director of the Center on the United States and Europe at the Brookings Institution and an expert in national security. « We have never seen this type of weakness in a U.S. president before. »

Mike Morrell, former deputy director and acting director of the CIA, described the president’s remarks as « a setback to the relationship between the IC and its president. »

« I would never trust Putin’s word over the considered, high-confidence judgment of the Intelligence Community. Putin is a trained liar and manipulator. He’s comes across as believable because he is so good at deception. And, the President is biting hook, line, and sinker, » he said. « Much progress had been made in that relationship since the early days, but this will most definitely will be a step backward. »

Trump said he and Putin had « two or three very short conversations” during the APEC summit. The White House had previously said the two leaders would not hold a formal meeting.

Putin and Trump largely focused on Syria during their chats, according to the president.

Following the discussions, the U.S. and Russia released a joint statement on Saturday in which they “confirmed their determination to defeat ISIS in Syria.”

Trump later declined to say whether embattled Alabama Senate candidate Roy Moore should resign, adding that he doesn’t know enough about the allegations to weigh in. Moore has been accused of initiating sexual contact with teenagers decades ago.

“Well again, I’ve been with you folks, so I haven’t gotten to see too much,” he said. “And believe it or not, even when I’m in Washington or New York, I do not watch much television. I know they like to say that.”’

Top Three Ideas From the Animoto Social Video Marketing Summit …

Is your photography business leveraging the power of video to reach new clients? If not, you’re missing out on a great opportunity the likes of which haven’t been seen or may never be seen again. This was the powerful message that I heard at the Social Video Marketing Summit. Having been in attendance I want to share with you what I think are the top three ideas I learned from Gary Vaynerchuk, Brian Peters, Sue Bryce, and Sally Sargood that I think will help photographers take advantage of this medium.

Compete For Attention

Opening up the Summit was Gary Vaynerchuk, who put forward the idea that the number one challenge we all face is gaining people’s attention. Let’s face it, we live in a world where everyone is fighting to get our attention. From news outlets to companies trying to tell us about their latest specials, we’re constantly asked to take time out of our day to watch and listen. Where do you stand in this effort to create attention for your photography business? If you feel that this is an area where you’re not currently competing, the good news is that it can be easier than you think to get started. Start first by recognizing where the attention of your end consumer is at, and where this attention is under or overpriced. Brian Peters talked about how Facebook drives eight billion video views on average per day. Knowing this and having invested some of my own money on marketing via Facebook I can say that serving up your own videos to targeted demographics can be quite affordable. You can also promote your videos on platforms like Instagram for pennies on the dollar if you do it correctly.

Gary Vaynerchuk

So what if you’re one of the masses out there that are intimidated by the idea of creating videos to market yourself? This is where companies like Animoto, who were sponsors of the summit, come in to save the day. Sally Sargood gave a great demo of the platform and showed how you can quickly and easily create these video marketing pieces. As a content creator myself, I think this could be a great solution for anyone that is hesitating to get the process started. 

Brian Peters

The Power of Storytelling

Brian Peters and Sue Bryce really hit home the idea that we have to understand what our story is, as well as what kinds of stories resonate with the viewing public at large. One of the ideas that Brian puts forward is to pull on people’s heartstrings to help create brand loyalty. This is something that I see Sue Bryce doing well, and it may be one of the major driving factors in her own business. They both really drive home this idea that if you focus on the emotional aspects of a story it will have more impact and will likely be shared more organically. I’m reminded of a video by Ben Moon called « Denali » which is a powerful example of what good storytelling can look like. Figure out what kind of stories you can tell and put those in your video, plain and simple. 

Sally Sargood of Animoto

Experimenting Is Key

Getting started is often the speed bump that we hit as creatives. It keeps us from reaping the benefits of using video to create attention for ourselves. The one thing that I felt all of the presenters mutually agreed with was the idea of trying out different ideas, especially if you aren’t sure what kind of content you want to create. Creatives sometimes push off getting started with something unless they know exactly how everything is going to come together, but that can also shackle you from simply starting out and allowing yourself to make adjustments as you go. Sue Bryce really drove home this point as she started with basic videos that had a heartfelt story which she improved on over time. 

Sue Bryce

The Bottom Line

There were lots of great nuggets shared at this summit. Whether you’re in a small or large, competitive market, video is the best way to capture the attention of the buying public. Utilize the tools available to you to make the process easier and you’ll begin reaping the rewards before you know it. I hope to see you all on that journey. 

Is Your Dealership’s Video Marketing Relevant to Its Target Audience?

If a picture is worth a thousand words, then a video is worth a million. That is, of course, if your content is relevant to your target audience.

People usually agree that video is the most popular content online, and it gives you a tremendous opportunity to jump ahead of your competition by getting it right.

If you think having your staff dance in your showroom while lip-syncing to the latest pop hit is quality video marketing, however, stop reading this article now, please.

Are you trying to get video views, or are you trying to build valuable relationships? Just because thousands of people watch a silly video of your staff embarrassing themselves doesn’t mean that video marketing is helping your dealership build viewers’ desire to become your customers.

If your intention is to increase your search results, boost your position as an authority in your industry, or to enhance the familiarity of your dealership to gain consumer confidence, the more quality videos you have, the better chance you’ll have of gaining the right viewers.

If you’re going to embark on launching or expanding your video strategy online, start with deciding what role you want video marketing to play in creating more opportunities for you to do business. If you want to know where to start, focus on a customer-focused and geo-targeted plan.

Create only quality content that will address strategic business growth goals, and just in your primary market area. You’re not Steven Spielberg, and you’re not producing a blockbuster movie. The goal is to drive customers to engage with you.

Content is critical: It must be relevant, valuable, quality content.

The creative development of content takes time and effort. It doesn’t (always) take a lot of money. Well-researched and well-written content can be shot on most smartphones, then posted online for a meaningful viewing experience.

Focus on delivering a message that provides insight, information, answers, and/or solutions. If you can do this in an interesting and engaging way, your success rate of completed views and dealership contacts will multiply exponentially.

Aside from relevant, valuable, and quality content, it’s critical to have your video served up by search engines as often as possible. To do this, you need to make it as easy as possible for the search engines to recognize your video as relevant to the customer’s search.

Make sure you provide the necessary details of the video—title, description, thumbnail, and a relevant file name—to aid search engines in indexing your video efficiently.

Also, link back to your site in the description or video to increase the chance of the viewer getting to your website, rather than remaining on YouTube or wherever the video is hosted.

It’s also worth noting that video is now given priority in social media algorithms on platforms such as Facebook and Instagram. Facebook is improving its video capabilities rapidly, and Instagram now serves up live videos. Then there’s Vimeo, Snapchat, Metacafe, Dailymotion . . . the list continues to grow.

Seemingly everyone is in the video space. Are you?

Scott Toland has more than 30 years of marketing experience with local dealerships, regional associations, national manufacturers, and media companies. In 2003, Scott established The Marketing Academy—then a four-day marketing workshop, today an online video platform with more than 200 ideas, strategies, and solutions. Visit TheMarketingAcademy.com.

Previous articles by Scott Toland:

Service: Now Is the Time for Dealers to Get Serious

The Dealer’s Dilemma: Spend or Invest?

Louis CK Admits to Sexual Misconduct as Media Companies Cut Ties

Even as Louis C.K. remained one of the most popular and influential performers in comedy – he has won multiple Emmy Awards for his stand-up specials and his semi-autobiographical FX series, “Louie” – rumors about his misconduct had persisted for several years.

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After Weinstein: A List of Men Accused of Sexual Misconduct and the Fallout for Each

Since the Harvey Weinstein scandal, a number of high-profile men have resigned, been fired or experienced other fallout after claims of sexual misconduct.


In a substantial rebuke, the FX Networks and FX Productions, which produce and broadcast several of his television shows, said Friday they were ending their association with him. His overall production deal with FX was canceled, and he lost his role as executive producer – as well as the compensation that came with that title – on the FX comedy shows “Better Things” and “Baskets,” the Amazon series “One Mississippi,” and a TBS animated series, “The Cops.”

The “One Mississippi” star Tig Notaro, who had earlier criticized Louis C.K. for not addressing his behavior, said after learning of FX’s decision, “My response is the lyrics to Johnny Nash’s ‘I Can See Clearly Now.’ May the dark clouds continue to move.”

Pamela Adlon, the star of “Better Things,” which she created with Louis C.K., a frequently performer in his work (including his film “I Love You, Daddy”), said on Friday that she was troubled by Louis C.K.’s admission. “My family and I are devastated and in shock after the admission of abhorrent behavior by my friend and partner, Louis C.K.,” Ms. Adlon said in a statement. “I feel deep sorrow and empathy for the women who have come forward. I am asking for privacy at this time for myself and my family. I am processing and grieving and hope to say more as soon as I am able.”

TBS said in its own statement that production on “The Cops,” which was planned for a 2018 debut, had been “suspended until further review.”

Also on Friday, 3 Arts Entertainment, which had been managing Louis C.K., dropped him as a client. Two women who had experienced Louis C.K.’s misconduct believed that his manager, Dave Becky, wanted them to stop talking about their encounter with him. Mr. Becky denied making threats toward them.

And Lewis Kay, who had been the comedian’s publicist, said in a Twitter post Friday, “As of today, I no longer represent Louis C.K.”

In their statement, the FX companies said, “Louis has now confirmed the truth of the reports relating to the five women victimized by his misconduct, which we were unaware of previously.”

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The companies added, “As far as we know, his behavior over the past eight years on all five series he has produced for FX Networks and/or FX Productions has been professional.”

They continued, “However, now is not the time for him to make television shows. Now is the time for him to honestly address the women who have come forth to speak about their painful experiences, a process which he began today with his public statement.”

In that statement, Louis C.K. did not offer apologies to the women who shared their stories with The Times.

He said, however, “I have been remorseful of my actions. And I’ve tried to learn from them. And run from them. Now I’m aware of the extent of the impact of my actions. I learned yesterday the extent to which I left these women who admired me feeling badly about themselves and cautious around other men who would never have put them in that position.”

Louis C.K. also said he needed to acknowledge “the hurt that I’ve brought on people who I work with.”

Harassment Claims

He added, “I’ve brought pain to my family, my friends, my children and their mother.”

Louis C.K. is just one of several powerful men who have recently faced rapid consequences after media reports brought attention to allegations of their sexual misconduct or harassment. Harvey Weinstein, the film producer and media executive; the actor Kevin Spacey; the filmmaker Brett Ratner; and the journalist Mark Halperin are among the prominent men to have experienced precipitous downfalls as accounts about them accumulated.

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While Louis C.K. was one of the few men to admit to the conduct he’d been accused of, many people found his statement unsatisfactory and wondered why his behavior had not been addressed sooner. The actress Rose McGowan, who has said Mr. Weinstein sexually assaulted her, wrote in a Twitter post on Friday that she had heard stories about Louis C.K. two years ago even though she isn’t connected to the comedy scene. “Industry faux-shock is such a tired lie. I send my strength and love to all women hurt by him and the code of complicity.”

The distributor of Louis C.K.’s coming film, “I Love You, Daddy,” said Friday that it would not go ahead with its Nov. 17 release of the movie. The comedy, which he wrote and directed, was acquired by the entertainment company the Orchard in a $5 million deal. Louis C.K. stars in it as a TV comedy writer opposite John Malkovich as a notorious 68-year-old filmmaker who strikes up an uncomfortable relationship with the writer’s daughter (Chloe Grace Moretz), who has not yet turned 18.

[ Louis C.K. is accused by 5 women of sexual misconduct ]

Following preview screenings of “I Love You, Daddy,” several critics remarked on its troubling sexual politics and how certain scenes seemed to be commenting on Louis C.K.’s own reputation for misconduct.

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Louis C.K. in a scene from “I Love You, Daddy.” The movie’s release, set for Nov. 17, has been canceled.

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The Orchard

HBO said that Louis C.K. had been dropped from the lineup of “Night of Too Many Stars,” a comedy benefit on Nov. 18, and that it had pulled other works of his from its on-demand service.

Netflix, which struck a deal with Louis C.K. to create two new stand-up specials for the streaming service, said on Friday that it will not produce the planned second special. (The first one, “Louis C.K. 2017,” was released in April.)

In a statement, Netflix said, “The allegations made by several women in The New York Times about Louis C.K.’s behavior are disturbing. Louis’s unprofessional and inappropriate behavior with female colleagues has led us to decide not to produce a second stand-up special, as had been planned.” Netflix continues to show earlier stand-up performances by Louis C.K.


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Senate candidate Roy Moore does not rule out that he may have dated teen girls when he was in his 30s

Alabama Senate candidate Roy Moore declined Friday to rule out that he may have dated girls in their late teens when he was in his 30s, though he said he did not remember any such encounters and described such behavior as inappropriate.

“If I did, I’m not going to dispute these things, but I don’t remember anything like that,” Moore said on Sean Hannity’s radio program, when asked whether he had dated 17- or 18-year-old girls at the time.

In the same interview, Moore denied outright the claim of Leigh Corfman that he had initiated sexual encounters with her when she was 14. “I don’t know Ms. Corfman from anybody,” he said. “The allegations of sexual misconduct with her are completely false.”

Moore’s comments came as GOP leaders scrambled Friday to limit the political damage from the allegations. Two Republican senators — Steve Daines (Mont.) and Mike Lee (Utah) — withdrew their endorsements of Moore after his interview with Hannity.

“Having read the detailed description of the incidents, as well as the response from Judge Moore and his campaign, I can no longer endorse his candidacy for the US Senate,” Lee wrote in a tweet.

In a tweet, Daines was more succinct: “I am pulling my endorsement and support for Roy Moore for U.S. Senate.” Daines also retweeted Lee’s statement.

Earlier in the day, the National Republican Senatorial Committee pulled out of a joint committee it had set up with Moore, depriving him of a fundraising vehicle for the final weeks of the campaign. At the same time, current and former national party leaders admitted that they have little power to force Moore from the race. The special election is Dec. 12.

The comments came a day after The Washington Post published a story in which a woman said Moore had initiated a sexual encounter with her in 1979, when she was 14 and he was 32. Three other women said he had asked or taken them on dates when they were teenagers. None of those three women say Moore forced them into any sort of relationship or sexual contact.

In the interview with Hannity, Moore recalled knowing two of the older women, Gloria Thacker Deason and Debbie Wesson Gibson, as well as their parents. “I knew her as a friend,” he said of Gibson, who has said Moore asked her on a date when she was 17, after speaking at her high school. “If we did go out on dates, then we did, but I do not remember that,” Moore said.

When asked about Deason’s claim that he provided her wine on dates when she was 18, Moore said: “In this county, it’s a dry county. We never would have had liquor.”

Alcohol sales began in Etowah County in 1972, years before the alleged encounter, and The Post confirmed that wine was for sale at the time at the pizzeria where Deason remembered Moore taking her when she was under the legal drinking age of 19.

The legal age of consent for sexual activity in Alabama is 16, as it was at the time of the contact alleged by Corfman.

“After my return from the military, I dated a lot of young ladies,” Moore told Hannity.

When Hannity asked Moore again if he could unequivocally say he never dated anybody in their late teens when he was 32, Moore said, “That’s out of my customary behavior.”

Hannity said he would not want his 17- or 18-year-old daughter dating a 32-year-old. “I wouldn’t either,” said Moore.

Allies of Moore in Alabama attacked the women. “What these women are doing is such a shame,” state Rep. Ed Henry (R) said in an interview Friday with Huntsville station WVNN-AM. “As a father of two daughters, they discredit when women actually are abused and taken advantage of. They’re not using their supposed experience to find justice. They’re just using it as a weapon, a political weapon.”

At the same time, more national party leaders came forward to call on Moore to leave the race. “Innocent until proven guilty is for criminal convictions, not elections,” said Mitt Romney, the party’s 2012 presidential nominee. “I believe Leigh Corfman. Her account is too serious to ignore. Moore is unfit for office and should step aside.”

Romney joined his former rival, Sen. John McCain (R-Ariz.), in calling for Moore to step down immediately. Other Republican Senate leaders, including Majority Leader Mitch McConnell (Ky.), have called on Moore to quit on the condition that the reports prove to be true — but they have not yet described a process for assessing the truth of the claims.

Strategists saw little hope for pushing Moore out of the race. They backed away from discussions for a Republican write-in campaign, which they said would be doomed if Moore stayed in the contest. That, in turn, raised the possibility that Moore’s scandal will remain a problem for the party into the 2018 midterm elections, as candidates are asked to take a position on the abuse of minors and intergenerational dating.

“Other Republicans are going to be dragged into it,” said Steven Law, chief executive of the Senate Leadership Fund, a political committee affiliated with McConnell that opposed Moore’s nomination.

Indeed, on Friday, Rep. Barbara Comstock (R-Va.) issued a blistering rebuke of Moore and his supporters — some of whom, she said, had offered explanations that are “beyond disturbing.” Comstock represents a swing district in the Washington suburbs and is seen as highly vulnerable in next year’s midterms, particularly after the defeat of six GOP state lawmakers whose districts overlap with hers in this week’s Virginia elections.

Back in Alabama, Democrats familiar with the campaign of their nominee, Doug Jones, said no new ad buys or investmentswere planned to take advantage of the story.

None of the women who said Moore pursued them sought out The Post. While reporting a story in Alabama about supporters of Moore’s Senate campaign, a Post reporter heard that Moore allegedly had sought relationships with teenage girls.

Over the ensuing three weeks, two Post reporters contacted and interviewed the four women. All were initially reluctant to speak publicly but chose to do so after multiple interviews, saying they thought it was important for people to know about their interactions with Moore. The women say they don’t know one another.

In interviews since the publication of the story, state officials have either said they would investigate the claims or raised questions about the timing of the revelations, suggesting that the women were politically motivated.

After a Friday event with military veterans, Gov. Kay Ivey (R) told reporters that “the people of Alabama deserve to know the truth,” but she didn’t hint at any particular actions she could take.

One reporter followed up, asking if the word of the women could be trusted. “Why wouldn’t it be?” she asked.

One possibility, floated Friday night by some Republicans, was that Ivey could delay the election if Attorney General Jeff Sessions made it known that he would leave the Trump administration to run for his old seat.

Alabama State Auditor Jim Zeigler, a Republican, told the Washington Examiner that biblical stories offered a justification for the acts Moore is accused of committing. “Take Joseph and Mary,” Zeigler said. “Mary was a teenager, and Joseph was an adult carpenter. They became parents of Jesus.”

Even before the accusations became public, Senate Republicans were asked repeatedly about Moore’s more extreme positions on the proper role of the Christian faith in American political life.

Now, party leaders expect new questions about the Moore accusations. “I’m prepping my candidate for what he is going to say if he is asked,” said one GOP campaign manager for a top 2018 race, who spoke on the condition of anonymity to not draw attention to the race. “At the very least, it is something that everyone is going to have to answer: Do you think Roy Moore at the age of 32 with a 14-year-old is like Mary and Joseph?”

During the 2012 elections, GOP Senate candidates in Missouri and Indiana made inaccurate or controversial comments about rape that allowed Democrats to make inroads with female voters across the country. Party leaders later said those comments helped prevent Republicans from winning the Senate majority that year.

Law blamed former White House aide Stephen K. Bannon and his website Breitbart News for creating problems that could endanger Republicans in 2018. “This is what Stephen K. Bannon’s French Revolution looks like — chaos and embarrassment for the Republican Party,” Law said.

In the interview with Hannity, Moore described the allegations as a false attack by his political opponents.

“This is a completely manufactured story meant to defrock this campaign,” Moore said. “They don’t want to acknowledge that there is a God. And we have refused to debate them because of their very liberal stance on transgenderism.”

Alice Crites contributed to this report.

Top Three Ideas From the Animoto Social Video Marketing Summit

Is your photography business leveraging the power of video to reach new clients? If not, you’re missing out on a great opportunity the likes of which haven’t been seen or may never be seen again. This was the powerful message that I heard at the Social Video Marketing Summit. Having been in attendance I want to share with you what I think are the top three ideas I learned from Gary Vaynerchuk, Brian Peters, Sue Bryce, and Sally Sargood that I think will help photographers take advantage of this medium.

Compete For Attention

Opening up the Summit was Gary Vaynerchuk, who put forward the idea that the number one challenge we all face is gaining people’s attention. Let’s face it, we live in a world where everyone is fighting to get our attention. From news outlets to companies trying to tell us about their latest specials, we’re constantly asked to take time out of our day to watch and listen. Where do you stand in this effort to create attention for your photography business? If you feel that this is an area where you’re not currently competing, the good news is that it can be easier than you think to get started. Start first by recognizing where the attention of your end consumer is at, and where this attention is under or overpriced. Brian Peters talked about how Facebook drives eight billion video views on average per day. Knowing this and having invested some of my own money on marketing via Facebook I can say that serving up your own videos to targeted demographics can be quite affordable. You can also promote your videos on platforms like Instagram for pennies on the dollar if you do it correctly.

Gary Vaynerchuk

So what if you’re one of the masses out there that are intimidated by the idea of creating videos to market yourself? This is where companies like Animoto, who were sponsors of the summit, come in to save the day. Sally Sargood gave a great demo of the platform and showed how you can quickly and easily create these video marketing pieces. As a content creator myself, I think this could be a great solution for anyone that is hesitating to get the process started. 

Brian Peters

The Power of Storytelling

Brian Peters and Sue Bryce really hit home the idea that we have to understand what our story is, as well as what kinds of stories resonate with the viewing public at large. One of the ideas that Brian puts forward is to pull on people’s heartstrings to help create brand loyalty. This is something that I see Sue Bryce doing well, and it may be one of the major driving factors in her own business. They both really drive home this idea that if you focus on the emotional aspects of a story it will have more impact and will likely be shared more organically. I’m reminded of a video by Ben Moon called « Denali » which is a powerful example of what good storytelling can look like. Figure out what kind of stories you can tell and put those in your video, plain and simple. 

Sally Sargood of Animoto

Experimenting Is Key

Getting started is often the speed bump that we hit as creatives. It keeps us from reaping the benefits of using video to create attention for ourselves. The one thing that I felt all of the presenters mutually agreed with was the idea of trying out different ideas, especially if you aren’t sure what kind of content you want to create. Creatives sometimes push off getting started with something unless they know exactly how everything is going to come together, but that can also shackle you from simply starting out and allowing yourself to make adjustments as you go. Sue Bryce really drove home this point as she started with basic videos that had a heartfelt story which she improved on over time. 

Sue Bryce

The Bottom Line

There were lots of great nuggets shared at this summit. Whether you’re in a small or large, competitive market, video is the best way to capture the attention of the buying public. Utilize the tools available to you to make the process easier and you’ll begin reaping the rewards before you know it. I hope to see you all on that journey. 

The Neighbors Who Stand with Rand

So far the New York Times isn’t showing any remorse. But Kentucky’s Louisville Courier Journal appears to be making amends for its earlier reporting on the vicious assault against U.S. Senator Rand Paul (R., Ky.). Earlier this week both outlets responded to Mr. Paul’s significant injuries allegedly suffered at the hands of a neighbor by questioning whether Mr. Paul had been disobeying community rules on landscaping. Some of the locals aren’t buying this spin, and kudos to the Courier Journal for acknowledging this fact in a story posted today:

Neighbors of Republican U.S. Sen. Rand Paul are rallying around their…

Trump talks tough on trade in Vietnam, no formal meeting with Putin


President Trump boards Air Force One in Beijing, China Nov. 10 to travel to Danang, Vietnam. (Andrew Harnik/AP)

DANANG, Vietnam — President Trump revived his tough talk on trade Friday at the Asia-Pacific Economic Cooperation summit here, warning that he will not allow “the United States to be taken advantage of anymore.”

Speaking to a gathering of business leaders, Trump demanded trade “on a fair and equal basis,” and returned to his campaign rhetoric, promising to place the United States first in global deals and agreements.

“We are not going to let the United States be taken advantage of anymore,” he said, speaking shortly after arriving in Vietnam, his penultimate stop on a five-country, 12-day swing through Asia. “I am always going to put America first, the same way that I expect all of you in this room to put your countries first.”

But the president’s more fiery and protectionist tone Friday offered a stark departure from just a day earlier, when on Chinese soil in Beijing, Trump seemed reluctant to press his case as sharply with Chinese President Xi Jinping.

There, Trump lavished praise on Xi, touting their “great chemistry” and saying that he did not blame China — a line he has repeated since — for the trade imbalance that had become a trademark of his aggressive campaign rhetoric.

The president has previously expressed admiration for strongmen leaders, including authoritarian rulers and even dictators, which might explain his reluctance to confront Xi so directly head-on. Trump arrived in China as Xi had just consolidated his power at China’s Party Congress in October.

On Friday, Xi spoke directly after Trump, and the U.S. president’s remarks, which came on more friendly soil to the United States, seemed at least obliquely aimed at China. Trump expressed concerns about intellectual property, ensuring “fair and equal market access,” product dumping, currency manipulation, predatory industrial policies, and freedom of navigation.

When he did mention China by name, it was to rehash his “excellent trip” to the country, where he said he and Xi discussed “China’s unfair trade practices and the enormous trade deficits they have produced with the United States.”

Trump also reiterated his previous line, which he also tweeted, that he does not blame China — or any other nation, for that matter — for a trade imbalance.

“I do not blame China, or any other country, of which there are many, for taking advantage of the United States on trade,” he said. “If their representatives are able to get away with it, they are just doing their jobs.  I wish previous administrations in my country saw what was happening and did something about it.  They did not, but I will.”

Meanwhile, shortly before Trump’s address, White House press secretary Sarah Huckabee Sanders announced that Trump and Russian President Vladimir Putin will not have a formal, sit-down meeting at the summit, putting to rest much speculation on the topic.

“There was never a meeting confirmed, and there will not be one that takes place due to scheduling conflicts on both sides,” she said, speaking to reporters aboard Air Force One en route to Vietnam.

But Sanders noted that because the two leaders were going to be in the same place, they might still have a less scripted encounter. “Are they going to bump into each other and say hello? Certainly possible and likely,” she said. “But in terms of a scheduled, formal meeting, there’s not one on the calendar and we don’t anticipate that there will be one.”

The Kremlin, meanwhile, said that a formal sit-down may still be possible. Dmitri Peskov, the press secretary for Russian President Vladimir Putin, said that discussions were ongoing, adding that “contradictory information was coming from the American side.”

“They will communicate on the sidelines one way or another,” Peskov told reporters, according to the Interfax news service.

The relationship between Trump and Putin is complex and fraught, in part because of the president’s refusal to definitively acknowledge the conclusion of his intelligence agencies that Russia attempted to interfere in the 2016 U.S. presidential election.

Trump had stoked the impression he would meet with Putin in comments to reporters shortly after leaving Washington for his marathon trip through Asia, though other administration officials had downplayed the likelihood of such a meeting.

On Thursday, Secretary of State Rex Tillerson said while “it wouldn’t be at all unusual if they ended up with some kind of a pull-aside,” he did not anticipate any official meeting. “The view has been if the two leaders are going to meet, is there something sufficiently substantive to talk about that would warrant a formal meeting.”

Andrew Roth in Moscow contributed to this report.