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6 reasons you must immediately start using video marketing for your …

6 reasons you must immediately start using video marketing for your business

You no longer need to be a professional videographer or editor to be able to produce decent-looking videos, especially for a social media audience.



Have you noticed seeing a lot more videos on Facebook lately? Not only have there been a plethora of Facebook LIVE videos, but I’ve also been seeing a trend of videos made from simple animations or static inspirational images with music added.

All because Facebook has declared video to be something people want to watch more than any other form of content.

Then there’s the popularity of YouTube, SnapChat, Twitter and Instagram’s video platforms and capabilities that make using video hard to ignore in today’s business marketing landscape.

And it shouldn’t come to anyone’s surprise either. Think about how we have all been spoon-fed videos since young toddlers on TV.

The good news is, with the advancement of technology over the past few years, you no longer need to be a professional videographer or editor to be able to produce decent-looking videos, especially for a social media audience.

Still not sure if you should bother taking on the task of learning to do videos for your social media marketing? Take a look at some of these stats:

– A Facebook video receives, on average, 135% more organic reach than a photo.

– 73% of Business-to-Business marketers say video positively impacts their marketing return on investment.

– According to CISCO, 80% of all consumer internet traffic will come from videos by 2020.

– 10 billion videos are watched on Snapchat every day.

– More than 500 million hours of videos are watched on YouTube every day

– A Facebook video receives, on average, 135% more organic reach than a post with just a photo.

– On Twitter, videos are 6 times more likely to be retweeted than photos and 3 times more likely than GIFs

– Companies that use video in their online marketing efforts have been known to grow their revenues 49% faster.

– Businesses who use videos in their marketing enjoy a 27% higher Click Through Rate (CTR) and 34% higher web conversion rates than those which don’t (Aberdeen Group, 2015).

Pretty impressive, wouldn’t you say? But what can video actually do for you that will help boost your bottom line?

By incorporating videos into your business and social media marketing, you can take advantage of the following benefits:

Increase your target market’s confidence in you

Since trust is what relationship marketing is built upon, videos make a perfect fit to developing your target market’s confidence with your business offerings.

Because you want to create the “Know, Like and Trust” factor with your ideal client, there is nothing better than having your smiling face be in front of that market in order for them to see your personality, understand your level of expertise, and get an instant impression of you that will lead them quicker to purchase.

Boost your search engine rankings

Because people tend to stay on your site’s web page longer by watching a video, the search engine’s algorithms are interpreting that to mean your site is worthwhile. This will, in turn, boost your SEO rankings.

According to Moovly, your chances are 53x’s greater to be higher up in Google’s search results if your website or blog post includes a video. That coupled with Google’s ownership of YouTube, your chances of getting higher rankings are increased when your videos are also housed there.

Gain a higher social media reach

Getting more people to like, comment and share your posts on Facebook has been an increasing challenge for business owners. The good news is, the video has been a shining beacon of hope where 76% of users say they are apt to share entertaining videos on social media.

If you make an effort to create fun and entertaining videos, this will increase your brand exposure and will, in turn, bring more attention to your business in an indirect way.

Enjoy higher website conversions

Video marketing studies show that 74% of users who watched a video explaining or demonstrating a product ended up making the purchase. So by simply adding a video to your sales or free giveaway page, you should see a significant increase in people signing up for your offering.

Save on expensive production costs

With technological advancements we are seeing at an incredible rate, the great news is you don’t need to invest in a lot of expensive equipment to create well-made videos.

All you need is your smartphone and you’re good to go. So videos are now considered a cost-effective solution to getting in front of the masses in a format people are responding well to.

Take advantage of showcasing your offerings

A video is a great way to explain, demonstrate and showcase any kind of product or service offering you may have.

Whether you are promoting a new program or offering a free giveaway for list building purposes, adding a video to the landing page will help give the viewer an opportunity to see it in action and visualize its benefits.

So as you can see, there are lots of reasons to start using videos to enhance your marketing efforts that will lead to increased sales.

Unlike as little as 10 years ago, the cost of equipment and production has made video marketing much more affordable for business owners; however, this is not to say it’s simple, easy and a sure thing for success.

DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation in writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.

How to Master Live-Video Marketing: A Handy Guide – MarketingProfs

If you’re keeping an eye on digital marketing trends, it’s no secret that video has become a more and more significant piece of the content marketing mix.

By the year 2020 video will account for 82% of all consumer Internet traffic, according to Cisco, so it’s no longer optional for marketers to jump in and make some space for video content in their strategies.

In a digital world overflowing with content, video is one of the most effective ways to engage with audiences, since it can be a more digestible and personal form of interaction than written content. At the same time, there’s a gradual shift away from over-edited glossy videos to unscripted, unedited sharing-the-moment videos that are way more sincere and authentic.

One of the best examples—winning the hearts of audiences everywhere—is live video.

Livestreaming is one of the most rapidly growing trends now, as it provides a way to share the experiences in real-time. Brands are actively incorporating live video it into their marketing strategies, and major social media platforms are aligning themselves with livestreaming.

Snapchat and Twitter-owned Periscope have been there for a while already. Facebook caught up with the trend in 2016 with Facebook Live, and Instagram has also released a livestream broadcasting feature.

A highly valuable characteristic of live video is how versatile it is, allowing you to experiment with diverse types of content at relatively low cost.

So, this article will provide tips and tricks at how you can use video livestreaming—and do it right.

1. Live Interactive Tutorials and QAs

Marketing isn’t solely about selling your products; it’s also about showing your customer how helpful you can be, thus generating loyalty to the brand and provoking interest around the topic you cover.

One of the best ways to use live video for those purposes might be to run a live show that is both entertaining and educational—an interactive lecture or a live how-to demonstration. As an added personal touch, and to entice viewers back, you can suggest viewers brainstorm future topics to cover in the comments section.

A good example is the Office Hours hangouts broadcast by the Google Webmaster team. Once in a while, users are invited to join live to discuss webmaster topics and get questions answered by all kinds of experts joining the hangouts. The sessions are announced and questions collected through social networks in advance; once the hangout starts, the host invites viewers to jump in to make comments and share thoughts, which makes the video experience interactive.

Some tips:

  • Have a plan, but be flexible. Have a specific point to cover, but don’t overthink it ; leave some space for user-contributed suggestions and questions. Be personal and helpful, and do your best finding a balance between delivering and interacting.
  • Practice. Facebook Live, for instance, allows running a private live session, visible to you only. Simply adjust your privacy settings to Only Me before you tap the Go Live button—a great way to get camera-ready before going live in front of viewers.
  • Prepare a schedule. Routine can help grow an audience. People get in the habit of watching the show at a certain date and time, and they’ll know when to come back to hear about the topics they’ve suggested you cover in the future.

2. Live Events

Fully two-thirds of B2B marketers use in-person events as a part of their content marketing strategy, according to research from the Content Marketing Institute and MarketingProfs. Digitell’s experience has been that up to 35% of people who watch a livestream of an event attend that event in person the following year.

Streaming an event (whether a music festival or a conference) can be a fantastic way to attract new audiences despite distance and other obstacles, and build a worldwide online community around the event. It’s also a great opportunity to reach Millennials if you provide the content using new technologies they are so comfortable with.

An inspiring example is Coachella, an annual music and arts festival held in California, livestreamed in 2011 for the first time: The tickets to the event got sold out in three days in 2011 (before it was livestreamed)—and in three hours the year after. In 2016, while daily in-person attendance was close to 100,000 people, it attracted around 9 million live viewers in total.

Live video may be an even better fit for smaller events, which quite often have capacity limits. Live-streaming is a handy way to expand the capacity beyond the venue, while in-person participants still get the intimate experience of attending a closed event.

Some tips:

  • Promote beforehand. Make sure to spread the word about the upcoming event beforehand; promote it across all social networks, and provide the approximate streaming schedule.
  • Count down and mind the buzz. Start a countdown in your social profiles to remind followers of the start date. Come up with a catchy hashtag, use it every time you post anything about the event, and encourage your followers to take it over: Doing this will hugely help you collect feedback later, but it may also allow you to evaluate expectations before the event and clarify whether there’s anything you need to rethink.
  • Make it accessible, by all means. Make sure to find a proper time to livestream. Obviously, not all viewers across the globe will be able to fit your livestream into their schedules, but try detecting the time zone of the major part of your audience, and a convenient timeframe for them to join you live. In the same way, analyze which of the social networks offering live video streaming is the most popular and accessible among your potential viewers, and use it if possible.
  • Let online attendees participate a bit. Allow participation if it fits into the event format. For instance, if you are streaming a conference that has a QA session with speakers after each talk, think of a way to bring up some of the user-contributed questions from the live comments.
  • Do a bit of post-production work. In some networks (Facebook and Periscope), the video you’ve streamed will stick to your profile and may reach even a wider audience afterward, so you may also think of doing a moderate amount of post-production: Add an attractive description, or cut out the dead moments to make the experience as great for the later viewers.

3. Interviews and Discussions

An entertaining and useful way to use livestreaming is to host live interviews and discussions.

Invite an interesting guest or an influencer in your niche (to your studio or remotely) to cover a hot topic, share stories, or discuss current news. Allow users to ask questions along the way and pick up the most interesting ones occasionally during the discussion (or in the end, if it’s an interview your livestreaming). If there’s a danger that the show is becoming too promotional or company-centered, a great way to shift the focus to real people would be to arrange short, candid interview sessions with team members or customers (a brave move!).

A good example is the show streamed live, twice a week, by Live Streaming Pros. Occasionally, the hosts invite a guest to share an experience, a strategy, or proven tips. At the end, user-contributed questions are answered. A nice tip from Luria Petrucci, who hosts the show: Try not to rush while everybody is joining the livestream; begin with a kind of « question of the day » while monitoring the arriving viewers (and first answer it yourself to win some time, as the comments may display with a slight delay).

Some tips:

  • Promote and tease. Share some info about the guest who will be joining you, and drop hints about the important topic you’ll be discussing.
  • Prepare. This is not about producing polished webinars; still, you should have a plan in mind about how to structure the conversation and which questions to ask your guest.
  • Involve the viewers. Again, integrate questions from viewers into the discussion, or address questions at the end of the show (make clear that’s when you’ll get to them). Address viewers by name when referring to their questions.

4. Announcements and Live Launches

If there is exciting company news to share, an announcement to make, or a new product to launch… you can of course share the news with a press-release, on your website, and through social networks. However, if you livestream this kind of content, you will make viewers feel that you care about them enough to announce the news « personally » and therefore build in-the-moment excitement.

When launching a product, for example, you can reveal the details gradually and offer the viewers the intimate experience of seeing it first. If opening a store, you can share with the audience the step-by-step process it took to reach your goal, sharing unhappy and happy moments, and drawing in viewers and building a relationship with them along the way.

You can sum up the livestream with a live QA session to hear immediate feedback and cover the most pressing questions.

Adobe took this approach in 2015 with a 24-hour Periscope session to release its new product, Creative Cloud, and to share the excitement and its « vision for a connected creative process. » Apart from discussing new features, the main idea of the broadcast was to let viewers engage with the teams behind the product and ask any questions in a chat with 24 different team members—a great way to add the personal touch to the presentation!

Some tips:

  • Tease. Reveal details bit by bit, provide a teasing overview, but leave some space for curiosity by not giving away too much info.
  • Offer something special. Use live video to announce a special offer for your consumers; provide an exclusive special for viewers/online community.
  • Involve. Once people know you pay attention to their feedback, and once they feel involved and see the real efforts you’ve made behind the product, it will be of much higher perceived value to them.
  • Embrace the comments. While streaming, keep a balance between delivering the news and reacting to the comments and questions.
  • Show gratitude. Take a moment to thank your audience for coming along with you.

5. A Peek Behind the Scenes or at Company Culture

Nowadays, video is one of the best formats for storytelling, so it can be a great way to humanize the brand and make people feel they can relate to it. It can shed light on big companies that seem to lack transparency, and it can let consumers explore areas often inaccessible to the public.

Sharing company culture is a fantastic opportunity to break down the walls between a company/brand and its customers, helping to establish a more genuine connection.

Live video allows you to invite the audience to be your digital guest, and show viewers around your office; giving a sneak peek into how you get your work done is a proven way to engage.

Perhaps the most well-known example is General Electric, which started using Periscope to boost transparency and provide a behind-the-curtains look at the corporation. During « Drone Week, » the company shared a drone’s-eye view of its manufacturing facilities and machinery at GE sites across five different industries. The questions and comments followed the livestream itself and via the #droneweek hashtag in other social networks. According to Sydney Williams, global digital marketing manager at GE, the program was a huge success, so GE is planning on doing it again in summer 2017.

Some tips:

  • Promote. Yet again. Frame it as a personal invitation to be your guest.
  • Ask for feedback in advance. Collect the feedback before broadcasting; pay attention to what exactly the viewers are willing to see (company’s workspace or tools, the process of baking the cakes you sell, or members of the team). Ask viewers to prepare questions they would like to ask about your company.
  • Be personal. If possible, greet the viewers arriving to your stream by name, and try answering the most interesting questions as honestly as you can.
  • Include a call to action. Unobtrusively remind the viewers of other ways to engage and follow your company through social networks for even more interesting content.

The Outcome

« Afterlive » is as important as your actual in-the-moment, live video, so a common tip for any type of livestreaming would be analyze the results!

It would be a real time-saver to use a social-media listening tool (like Awario) to gather and systematize the feedback. Moreover, to react to the feedback right-away, retweet and repost best user quotes to your company social profiles. And mark the most constructive comments to help you revise and improve your process.

Live video is making its way to people’s screens more and more, so it’s high time to find your own way and make use of the trend—especially if you’re ready to think outside the box and to open the door to live feedback and new, genuine connections!

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US Soldiers Killed in Eastern Afghanistan After Afghan Soldier Opens Fire

Three U.S. soldiers were killed and one other was wounded Saturday in eastern Afghanistan after an Afghan soldier opened fire on them, U.S. officials confirmed to NBC News.

The shooter — identified as a member of the Afghan National Army’s Commando Forces — was killed in return fire, officials added. The incident occurred during a joint U.S.-Afghan military operation in the Achin district of Nangarhar province, the provincial governor’s spokesperson said.

Image: Nangarhar province, Afghanistan


Image: Nangarhar province, Afghanistan

The soldiers were killed in an apparent insider, or so-called « green-on-blue, » attack by an Afghan ally soldier on U.S. service members.

The identities of the slain soldiers and the injuries of the wounded soldier were not immediately released. The incident remains under investigation, officials said.

President Donald Trump was briefed on the « emerging situation » in Afghanistan, White House deputy communications director Raj Shah said earlier Saturday.

The attack follows one in March in which three American soldiers were shot and wounded by an Afghan soldier on a base in Helmand province, officials said. That Afghan soldier was also killed following the incident.

For Labour’s Corbyn, strong result turns defeat into victory


Labour leader Jeremy Corbyn leaves his party’s headquarters in London on Friday. (Chris J Ratcliffe/Getty Images)

Jeremy Corbyn seems to have pulled off the impossible. Britain’s prime minister, Theresa May, called an early election just seven weeks ago, and at the time, Corbyn was seen as having no chance at getting even a half-respectable result. His left-wing Labour Party lagged as much as 20 points behind May’s right-wing Conservatives. Even members of his own party warned of a historic defeat.

And yet, as Britons voted Thursday, it became evident that something had changed. Corbyn had clear momentum. In the end, he was able to not only quash May’s dreams of bolstering her slim majority in Parliament but to gain Labour seats. The Conservatives have now been forced into an unstable minority government with help from Northern Irish unionists to pass legislation. While May is staying in office for now, in the medium term, her chances of remaining at 10 Downing Street look dim.

When considering Corbyn’s polling numbers over the past few weeks, it’s tempting for Americans to look at another recent electoral upset by an underdog closer to home: Donald Trump.

The comparison is appropriate in some ways. Both politicians have tapped into anger at the status quo, a feeling that can be observed around much of the world.

“Jeremy Corbyn represented a challenge to the government,” said Ben Page, chief executive of the polling firm Ipsos MORI, adding that Labour’s platform spoke to an anti-elite anxiety as widespread in Britain as elsewhere. One unnamed Corbyn aide even told Politico this year that the Labour leader planned to copy media strategies from the Trump playbook.

But big differences in the political landscape, not to mention the candidates themselves, limit such comparisons. Corbyn’s electoral success can also be read as a backlash to Britain’s rightward swing in recent years, including last summer’s vote to leave the European Union. He has some anti-establishment rhetoric, yes, but that rhetoric and the support it attracts are distinct from the ethos of Brexit or Trump.

As politicians, Corbyn and Trump do share some similarities. Both are roughly the same age but entered mainstream politics only recently. They grew their support through social media and rallies, while facing ridicule from the political elite and media outlets. At certain points, they have shared some views on international affairs, criticizing foreign intervention and the logic of NATO. And both Corbyn and Trump stand accused of making unrealistic promises on the campaign trail but ultimately performed better than expected against more established female politicians (though both Corbyn’s Labour and Trump received fewer votes than their rivals).

The contrasts in the two men’s backgrounds far outweigh the similarities, however. Corbyn is an old-school British leftist who cut his teeth in the antinuclear protests of the 1980s. Trump is a real estate developer turned reality television star who made his political career by suggesting that President Barack Obama was born in Kenya. While Corbyn was riding his bike to work in Parliament, Trump was flying between resorts in a personally branded private jet.

These different backgrounds are reflected in their ideologies. The British politician has a dogmatic view of social democratic policies and has spent decades in that ideological world. Trump’s political views seem to be malleable: A former Democrat, he is now a Republican who enjoys the support of the far-right fringe. Though Corbyn was once a leftist Euroskeptic, he campaigned for Britain to remain in the European Union last year. Meanwhile, Trump dubbed himself “Mr. Brexit” and formed a personal bond with Nigel Farage, the former leader of the anti-Europe, right-wing U.K. Independence Party.

http://www.washingtonpost.com/video/world/conservatives-lose-majority-in-british-parliament-calls-for-may-to-resign/2017/06/09/e0352cd2-4cdd-11e7-987c-42ab5745db2e_video.html

There is little possibility of warm personal ties developing between Corbyn and Trump. While May has been keen to present herself as one of the U.S. president’s key allies, the Labour leader has criticized Trump frequently. “Donald Trump should not be coming to the U.K.,” he said in February.

But the frustration with political norms that helped Trump in the United States is certainly evident in Britain, too. Page pointed to the Ipsos Global Trends survey, which compares the attitudes of select countries, including Britain and the United States, on politics and social changes. The survey found last year that more than three-quarters of Brits and Americans believed that the economy was rigged to favor the rich and powerful. A slightly lower percentage thought the government does not prioritize their concerns and the concerns of those like them.

British exit polls don’t collect the same complicated data that their U.S. peers do, so a full postmortem on how this anti-elite sentiment may have helped Corbyn isn’t available yet. But there are some hints in pre-election polls. Chris Curtis, a political researcher with YouGov, noted that in the final poll conducted this week, 58 percent of Labour supporters suggested that health care was the most important issue facing Britain, compared with 27 percent of Conservative supporters. May was widely accused of being out of touch after telling a nurse that her lack of pay raises was because there was no “magic money tree.”

In clear contrast to Trump, who received support from significant numbers of older voters, under Corbyn Labour is believed to have found more younger supporters — in part because of dramatic promises such as Corbyn’s pledge to abolish tuition fees at British universities. Registered-voter turnout is reported to have risen to 69 percent for this election. “We believe it will have rose proportionally among the young,” said Page, adding that most of these young voters are likely to have gone to Corbyn.

Where once polls missed right-wing voters, now they ran the risk of missing younger left-leaning voters, Page said. Many of these voters were frustrated by the past seven years of Conservative rule. Britain was once politically divided by its class system, he added, but “now we are a country divided by generations.” Another factor was that after years of political fragmentation, Britain appears to be returning to a two-party system — meaning a distinctly left-wing Labour may be regaining some voters who began supporting the more centrist Liberal Democrats a little over a decade ago.

The biggest similarity between Corbyn and Trump may not have been their campaigns or their support, but their opponents. In the United States, some analysts criticized Democratic candidate Hillary Clinton for running a lackluster and arrogant campaign against her underestimated, upstart rival. In Britain, much of Corbyn’s success is being attributed to May’s failures.

“People went into this election with a very strong impression of Theresa May,” Curtis said, “then she ran a campaign that really went against her chief strengths.” Instead of offering an impression of “strong and stable” leadership, May appeared “weak and wobbly” on the campaign trail. That failure may have helped the initially unpopular Corbyn with the “fastest and most incredible shift we’ve seen since YouGov started polling,” Curtis said.

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After last year’s Brexit vote, younger Britons look to turn the tide

Law, corporate work, politics? What’s next for James Comey

WASHINGTON — So what’s next for James Comey?

The former FBI director boldly challenged the president who fired him, accused the Trump administration of lying and supplied material that could be used to build a case against President Donald Trump.

But after stepping away from the Capitol Hill spotlight, where he’s always seemed comfortable, the 56-year-old veteran lawman now confronts the same question long faced by Washington officials after their government service.

His dry quip at a riveting Senate hearing that he was “between opportunities” vastly understates the career prospects now available to him — not to mention potential benefits from the public’s fascination with a man who has commanded respect while drawing outrage from both political parties.

Comey was pilloried for his handling of the Hillary Clinton email investigation, yet is now seen as a critical cog in the inquiry into possible connections between Russia and the Trump campaign. He may be called upon to provide more detail about his interactions with Trump, which he documented in a series of memos, even as he turns attention to potential opportunities in law, corporate work or perhaps even politics.

“There’s some jobs where the controversy would not be a benefit, but that’s why I see him ending up in a place where he can be himself,” said Evan Barr, a former federal prosecutor in New York City who worked under Comey in the U.S. attorney’s office. “If he were the president of a college or an important think tank, he could pursue the issues that mean the most to him and not be worried about trying to make anyone happy.”

Comey is unlikely to play any sort of direct role in the investigation now led by special counsel Robert Mueller, his predecessor as FBI director. But he almost certainly would avail himself as a witness to Mueller in any obstruction of justice investigation centered on his firing, or to further discuss requests he received from Trump that he interpreted as directives.

Comey’s carefully crafted memos are laden with contemporaneously recorded details and verbatim quotes that could easily lay down a path for investigators, and already have been turned over to Mueller. In one note, Comey says Trump cleared the room before encouraging Comey to end an investigation into Trump’s national security adviser, Michael Flynn.

Comey’s decision to share with reporters, through an intermediary, details from those conversations, and his insistence on testifying in public attest to his determination to confront the president head-on.

“I do think he is unquestionably, if this thing goes anywhere, one of the star witnesses,” said Robert Anderson, a retired FBI executive assistant director. “It really comes down to his testimony, in some avenues.”

Career options are generally plentiful for departing FBI leaders and attorneys general. Both Mueller and former Attorney General Eric Holder, for instance, took jobs with prestigious law firms after leaving public service.

But few if any have as public a profile as Comey or have generated such intense feelings.

Even Democrats who disagree with his firing remain stung by his revival of the Clinton email investigation days before the November election.

Republicans, pleased some seven months ago but who support Trump, may concur with the president’s assessment of Comey as a “showboat.”

And companies that do business with the government might find it risky to bring aboard someone who’s so publicly at odds with the current administration.

Comey’s name over the years has been floated in politics, though it’s not clear the former Republican — now an independent — has any interest.

Educated at William Mary University, where he wrote a senior thesis on a 20th century theologian, Comey went on to law school at the University of Chicago. The bulk of his work has been in government, with the exception of private practice legal work in Virginia early in his career, lucrative general counsel stints at defense contractor Lockheed Martin and a Connecticut hedge fund, and a teaching job at Columbia University.

He was the U.S. attorney in Manhattan who in 2003 charged Martha Stewart with obstructing justice in a stock trade investigation. He then became deputy attorney general, the No. 2 spot at the Justice Department, where he famously faced down fellow Bush administration officials over a surveillance program authorization. In 2013, he was sworn in as FBI director, a job he’s called the honor of his life.

Friends and colleagues say the father of five reveled in his public service.

“Anyone who has ever worked with Jim as far as I know, certainly speaking for myself, holds him in incredibly high esteem,” said Sharon McCarthy, who worked for him at the U.S. attorney’s office. “You’d be working late, he’d have a Coke in his hand and he’d come in, sit down, put his feet on your desk and start talking,”

Though Comey joked at a Senate hearing one week before his May 9 firing that he perhaps regretted picking up the phone when he was recruited for the FBI job while living comfortably in Connecticut, he also was known to pepper speeches with cracks about the “soulless” private sector.

He’d urge young audiences to imagine asking themselves on their death beds who they would want to have been, saying he hoped everyone’s answer would be that they tried to help others.

His own law firm life, he’d say, was lacking despite the matching furniture, parking space and Colonial-style home that accompanied the job.

“You do not make much money working for the FBI. You will not get famous working for the FBI. But you will be rich beyond belief if you look at it from (the public service) vantage point,” he has said.

One other question for Comey regardless of his next job will be how much he chooses, either directly or through intermediaries, to respond to allegations from Trump or Republicans rallying to the president’s defense. On Friday, Trump strongly suggested Comey had lied about their encounters and accused him of being a “leaker.”

“In the days to come,” Comey friend Ben Wittes wrote on his Lawfare blog, “we’re going to see a full-court press against Comey; indeed it is already well under way.”

___

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Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

May vows to stay course on Brexit, but resignation pressure builds after stunning loss

On the day after British voters delivered an astonishing repudiation of Prime Minister Theresa May at the very moment that she had expected to be her crowning glory, she tried to go on as though nothing much had changed. 

She would stay on as prime minister. She would keep her cabinet’s elite circle. Her plans for Brexit would go forward. 

“That’s what people voted for last June,” she announced defiantly outside 10 Downing Street after meeting with Queen Elizabeth II to discuss her new government. “That’s what we’ll deliver. Now let’s get to work.”

But beneath the bravado was a creeping reality: A year after choosing to get out of the European Union, voters had stunned the establishment once more. In the process, they may have thrust a dagger through the heart of a young premiership that only days ago had looked to be on the verge of achieving power of Thatcheresque proportions.

“It’s not clear to me that Theresa May is going to survive the next few days,” said Ian Kearns, co-founder of the European Leadership Network, a London-based think tank. “The level of damage that she’s done to her own brand is immense. The rebellion against her is just getting started.” 

At the least, Kearns and other observers said Friday, May will have to thoroughly rethink her plans for Brexit, only days before critical talks with the E.U. are due to launch. An uncompromising demand for a hard break from Europe may have to be downgraded to a far more modest rupture, Kearns said, perhaps one that does not look much like an exit at all.

Outwardly, May showed no signs of yielding to that pressure Friday. Just hours after her voice broke as she offered her first, shaky 3 a.m. response to an election that would end with her Conservative Party losing its majority in Parliament, she was grim-faced and joyless as she stood in the midday sun in front of her Downing Street offices and announced she would stay on as prime minister. 

“I will now form a government — a government that can provide certainty and lead Britain forward at this critical time for our country,” she said. 

Not once did she mention the election, which she had gambled would give her enhanced powers but instead left her grievously wounded.

Behind the scenes, members of her party were discussing whether to keep her — with some concluding that, sooner or later, she would have to go. Some were taking their case public.

“I don’t believe personally that Theresa May will stay as our prime minister indefinitely,” Heidi Allen, a Tory member of Parliament, told LBC radio. “In my view, it may well be just a period of transition.”

With murmurs of a party coup building, May sought to buy herself time. She reappointed Foreign Secretary Boris Johnson, Chancellor of the Exchequer Philip Hammond and other top ministers — several of whom are potential plotters and would-be replacements if she is deposed. 

She also promised there would be no delays in negotiations with the E.U., which are scheduled to begin June 19.

“What the country needs more than ever is certainty,” she said. 

But that was one thing Britain clearly lacked. 

The results from Thursday’s vote did not create any immediate path for the country to retreat from the Brexit brink. But the outcome instantly complicated — if not scuttled altogether — May’s meticulously laid strategy for getting out of the E.U., while also heightening doubts that she can reach a deal with European leaders over the next two years.

Without an agreement, Britain would crash out of the bloc and face giving up all the privileges of membership. Some lawmakers have pushed for Parliament to be allowed an emergency brake that would keep the country in should the talks fail.

At least, May could be forced to rethink her objectives in the negotiations, perhaps pushing for a softer break than the one she had sold to the public this spring.

Late Friday, May suggested she could be considering a course change, telling broadcasters that she would take time to “reflect” on an election that left her authority in tatters and tipped the scales in favor of her political opponents, including the once-hapless far-left Labour Party leader, Jeremy Corbyn.

Final results in every district nationwide put the Conservatives at 318 seats — eight short of what they would need for a working majority in the 650-member Parliament and well down from the 331 they won just two years ago.

The Labour Party won 262 seats — an unexpected gain of dozens of seats under Corbyn

For May, those results were precisely the opposite of what she had hoped. May called the snap election seeking to strengthen her hand in the E.U. negotiations and to further sideline her political critics.

But with her slender majority having vanished overnight, May was put in the humiliating position of having to woo Northern Ireland’s right-wing Democratic Unionist Party — with 10 seats it is Parliament’s fifth-largest — into a deal just to have any hope of mustering the majority needed to keep the Tories in power.

Even that could prove difficult. May said outside 10 Downing Street that the DUP would back her government.

But a deal is not yet sealed. The leader of the Democratic Unionists, Arlene Foster, said Friday afternoon that talks were still underway.

When asked whether May would be able to remain as prime minister, Foster told the BBC on Friday that she was unsure, adding, “I think it will be difficult.”

Foster’s party is likely to strike a tough bargain with the Tories. The Democratic Unionists backed leaving the E.U. but have opposed elements of May’s line in the divorce proceedings — especially provisions that could affect trade and movement on either side of the border separating Northern Ireland from the Republic of Ireland.

The political wreckage of Thursday’s vote also included Paul Nuttall, who stepped down as leader of the U.K. Independence Party. The anti-immigration party had led the charge for Brexit, but its support cratered this year: It won just 2 percent of the vote, compared with 13 percent in 2015.

Scottish nationalists — seeking a boost ahead of an expected second independence referendum — were also dealt a debilitating setback that raised questions about whether the referendum plans will be scrapped.

But the election’s biggest loser was undoubtedly the woman who had decided to call it: May.

The loss was widely interpreted in Britain as a personal repudiation of a politician who seemed to have charmed the country only months ago with her vow to be a “bloody difficult woman” in exit negotiations with her E.U. counterparts. 

Now it is unclear whether she will even make it to the negotiating table when talks begin.

May has vowed a hard break with the bloc, one that leaves Britain outside the single market, the customs union and the European Court of Justice. But she has also promised to deliver a free-trade deal that would preserve the best elements of membership without many of the onerous burdens.

European leaders have insisted that such a sweetheart arrangement is not possible.

On Friday, continental leaders expressed fresh frustration with the latest twist in Britain’s drama-laden departure. 

European Council President Donald Tusk responded to the vote by saying there was “no time to lose” to start the talks, so they can be finished by the spring of 2019.

The E.U. foreign policy chief, Federica Mogherini, complained that “we still don’t know the British position in the negotiations on Brexit.”

Kearns, of the European Leadership Network, said May’s best hope for keeping her job would be to “bin the entire approach she’s taken so far to Brexit and go back to the drawing board.” 

Instead of the clean break from Europe she’s sought, Kearns said, May would find cross-party support for a softer separation that leaves Britain formally outside the E.U. but with many of the same attachments that define its relationship to the bloc today. 

But without that sort of pivot, he said, May’s time in power is probably running out. 

“If she tries to stick with the same approach, her own party will remove her,” Kearns said, “because they understand that her strategy is doomed to failure.”

6 reasons you must immediately start using video marketing for your business

6 reasons you must immediately start using video marketing for your business

You no longer need to be a professional videographer or editor to be able to produce decent-looking videos, especially for a social media audience.



Have you noticed seeing a lot more videos on Facebook lately? Not only have there been a plethora of Facebook LIVE videos, but I’ve also been seeing a trend of videos made from simple animations or static inspirational images with music added.

All because Facebook has declared video to be something people want to watch more than any other form of content.

Then there’s the popularity of YouTube, SnapChat, Twitter and Instagram’s video platforms and capabilities that make using video hard to ignore in today’s business marketing landscape.

And it shouldn’t come to anyone’s surprise either. Think about how we have all been spoon-fed videos since young toddlers on TV.

The good news is, with the advancement of technology over the past few years, you no longer need to be a professional videographer or editor to be able to produce decent-looking videos, especially for a social media audience.

Still not sure if you should bother taking on the task of learning to do videos for your social media marketing? Take a look at some of these stats:

– A Facebook video receives, on average, 135% more organic reach than a photo.

– 73% of Business-to-Business marketers say video positively impacts their marketing return on investment.

– According to CISCO, 80% of all consumer internet traffic will come from videos by 2020.

– 10 billion videos are watched on Snapchat every day.

– More than 500 million hours of videos are watched on YouTube every day

– A Facebook video receives, on average, 135% more organic reach than a post with just a photo.

– On Twitter, videos are 6 times more likely to be retweeted than photos and 3 times more likely than GIFs

– Companies that use video in their online marketing efforts have been known to grow their revenues 49% faster.

– Businesses who use videos in their marketing enjoy a 27% higher Click Through Rate (CTR) and 34% higher web conversion rates than those which don’t (Aberdeen Group, 2015).

Pretty impressive, wouldn’t you say? But what can video actually do for you that will help boost your bottom line?

By incorporating videos into your business and social media marketing, you can take advantage of the following benefits:

Increase your target market’s confidence in you

Since trust is what relationship marketing is built upon, videos make a perfect fit to developing your target market’s confidence with your business offerings.

Because you want to create the “Know, Like and Trust” factor with your ideal client, there is nothing better than having your smiling face be in front of that market in order for them to see your personality, understand your level of expertise, and get an instant impression of you that will lead them quicker to purchase.

Boost your search engine rankings

Because people tend to stay on your site’s web page longer by watching a video, the search engine’s algorithms are interpreting that to mean your site is worthwhile. This will, in turn, boost your SEO rankings.

According to Moovly, your chances are 53x’s greater to be higher up in Google’s search results if your website or blog post includes a video. That coupled with Google’s ownership of YouTube, your chances of getting higher rankings are increased when your videos are also housed there.

Gain a higher social media reach

Getting more people to like, comment and share your posts on Facebook has been an increasing challenge for business owners. The good news is, the video has been a shining beacon of hope where 76% of users say they are apt to share entertaining videos on social media.

If you make an effort to create fun and entertaining videos, this will increase your brand exposure and will, in turn, bring more attention to your business in an indirect way.

Enjoy higher website conversions

Video marketing studies show that 74% of users who watched a video explaining or demonstrating a product ended up making the purchase. So by simply adding a video to your sales or free giveaway page, you should see a significant increase in people signing up for your offering.

Save on expensive production costs

With technological advancements we are seeing at an incredible rate, the great news is you don’t need to invest in a lot of expensive equipment to create well-made videos.

All you need is your smartphone and you’re good to go. So videos are now considered a cost-effective solution to getting in front of the masses in a format people are responding well to.

Take advantage of showcasing your offerings

A video is a great way to explain, demonstrate and showcase any kind of product or service offering you may have.

Whether you are promoting a new program or offering a free giveaway for list building purposes, adding a video to the landing page will help give the viewer an opportunity to see it in action and visualize its benefits.

So as you can see, there are lots of reasons to start using videos to enhance your marketing efforts that will lead to increased sales.

Unlike as little as 10 years ago, the cost of equipment and production has made video marketing much more affordable for business owners; however, this is not to say it’s simple, easy and a sure thing for success.

DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation in writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.

Trump accuses Comey of lying, says he’d ‘100 percent’ agree to testify in Russia probe

A defiant President Trump on Friday accused former FBI director James B. Comey of committing perjury in his blockbuster Senate testimony and said he was willing to share his version of events under oath with the special counsel overseeing the expanding Russia investigation.

Trump emphatically declared his innocence yet refused to solve a mystery of his own making by stating whether he has tapes of his one-on-one conversations with Comey. Any such recordings could prove which man’s account is accurate, but the president played coy — saying he would wait “a fairly short period of time” to tell the public whether any tapes exist, as he first suggested they might in May.

During a combative news conference in the Rose Garden of the White House, the president Comey’s testimony was politically motivated, contained falsehoods and failed to establish that Trump had colluded with Russians to win last year’s election or had obstructed justice in seeking to end the federal government’s probe.

“No collusion. No obstruction. He’s a leaker,” Trump said of Comey, adding: “We were very, very happy and, frankly, James Comey confirmed a lot of what I said. And some of the things that he said just weren’t true.”

Comey’s testimony before the Senate Intelligence Committee painted a damning portrait of Trump’s character, and the president waited until Friday morning to break his silence — first in a 6:10 a.m. tweet declaring “total and complete vindication” and then in more detail at the afternoon news conference.

Comey — who testified that he had taken contemporaneous notes of all his conversations with Trump — said he believed the president had fired him because of the Russia probe, told “lies” about Comey’s record at the bureau and sought to redirect the probe away from former national security adviser Michael Flynn.

Trump and his aides and allies followed a two-pronged rebuttal strategy: They hung onto snippets of Comey’s testimony as categorical evidence of Trump’s innocence while using other elements to try to impugn the former FBI director’s credibility.

The president, who followed the advice of his lawyers to refrain from commenting Thursday, was characteristically pugnacious in his presentation Friday and opted mostly to deliver broadsides rather than address the details of Comey’s testimony.

Jonathan Karl of ABC News drilled down on a couple of key facts, however, beginning with Comey’s statement that Trump had told him that he hoped he would let the Flynn investigation go. Trump replied three times, “I didn’t say that.”

Regarding Comey’s assertion that Trump had asked him during a one-on-one dinner in the White House to pledge his loyalty, the president said, “I hardly know the man. I’m not going to say, ‘I want you to pledge allegiance.’ Who would do that?”

Karl pointed out to Trump that Comey had made these statements under oath and asked the president — who has a long and well-documented history of telling falsehoods — whether he would be willing to provide his version of events under oath.

“One hundred percent,” Trump said.

Karl also asked if he was willing to speak about the issue with Robert S. Mueller III, the former FBI director who is now leading the Russia investigation as special counsel. Trump said he would.

“I would be glad to tell him exactly what I just told you,” Trump said.

Just as his personal lawyer and surrogates had on Thursday, Trump branded Comey a “leaker” on Friday for revealing in his testimony that he had asked a friend to pass along personal notes of Comey’s conversations with Trump to a reporter, with the aim of prompting the appointment of a special counsel. The Justice Department later appointed Mueller as special counsel.

Trump wrote in his Friday morning tweet, “WOW, Comey is a leaker!” And he repeated the charge at the Rose Garden news conference, telling reporters, “He’s a leaker.”

The term leaker is typically used to refer to a government employee who gives classified documents or state secrets to the news media. The case is different with Comey, a former government employee sharing personal notes and recollections that are not classified.

Still, Marc Kasowitz, Trump’s personal lawyer, was preparing to file a complaint early next week over Comey’s testimony to the Justice Department’s Inspector General’s Office and the Senate Judiciary Committee, according to a person close to the legal team.

A spokesman for the Justice Department Inspector General declined to comment.

On Thursday, Kasowitz alleged in his statement to reporters that Comey “unilaterally and surreptitiously made unauthorized disclosures to the press of privileged communications with the president.”

Trump’s surrogates fanned out on television news shows to parrot the president’s charge that Comey improperly leaked information.

Florida Attorney General Pam Bondi (R) said on Fox News Channel, “I think we’re going to have to look at his basically employment contract with the FBI as to what he would keep confidential and what he would reveal. So, I think there has to be an investigation. Am I ready to say he committed a crime? No, not until we look into all this.”

Despite Trump’s declaration of “no obstruction,” Democrats on Capitol Hill raised the prospect that he may have obstructed justice, based on Comey’s testimony, and called for additional investigations.

Sen. Diane Feinstein (D-Calif.), a senior member of both the Intelligence and Judiciary committees, said in a statement, “I see firsthand the distinction between the legal and counterintelligence aspects presented by Director Comey’s testimony this week. It is my strong recommendation that the Judiciary Committee investigate all issues that raise a question of obstruction of justice.”

Reps. Adam Schiff (D-Calif.) and Mike Conaway (R-Texas), who are investigating the Russia issue on the House Permanent Select Committee on Intelligence, sent a letter to White House counsel Donald F. McGahn asking whether the White House has any recordings or memoranda of Trump’s conversations with Comey, or whether any have existed in the past. They asked the White House to produce them to the committee by June 23.

Schiff and Conaway also sent a letter to Comey requesting he share any notes or memoranda in his possession about his talks with Trump.

Trump held his news conference alongside the visiting president of Romania, Klaus Iohannis, who lavished praise on his American host.

The visit came after Donald Trump Jr., the president’s eldest son who helps run the family’s real estate companies while his father is in office, reportedly traveled to Romania in mid-May for a hunting and sightseeing trip. A Trump Organization spokeswoman did not respond to a request for comment about Trump Jr.’s travels to Romania.

U.S. intelligence agencies have concluded definitively that Russia meddled in the 2016 presidential election to try to influence its outcome in Trump’s favor. But in his Rose Garden remarks, Trump repeated his claim that the probe into possible collusion between his campaign and Russia is merely the creation of his political opponents.

“That was an excuse by the Democrats who lost an election that some people think they shouldn’t have lost, because it’s almost impossible for the Democrats to lose the Electoral College, as you know,” Trump said. “You have to run up the whole East Coast and you have to win everything as a Republican, and that’s just what we did.”

In fact, Trump lost most of the states on the Eastern seaboard (he carried only Florida, Georgia, the Carolinas and a portion of Maine). He won his electoral college majority by carrying a number of hotly-contested states in the industrial Midwest, including Michigan, Pennsylvania, Ohio and Wisconsin.

The Future of Video in Marketing: Proof That Video Can Drive Sales

In digital video advertising, marketers have traditionally relied on the medium to deliver branding objectives rather than focusing on sales goals. However, our recent research revealed that digital video is at the inflection point of its adoption curve: It’s moving from a branding tool to a sales and branding tool.

We see, at its simplest, three reasons for this change, as evidenced by our qualitative and quantitative survey of 200+ brand marketers in retail, CPG, auto, and travel:

  1. Marketers are under constant pressure to deliver improved sales returns, which a recent Russell Reynolds report directly linked to increased CMO turnover.
  2. Recent developments in attribution analytics are providing more granular measurement of sales-lift, to a point where this evolving tool can finally identify the specific sales contribution of digital video.
  3. Advertisers are learning that mastering four key skills will lead to strong digital video ROI.

Major Findings

  • Digital video will become a key revenue generator for marketers. Fully 65% of marketers say digital video is growing in importance for driving offline sales, the study found. That near-future view contrasts with the current situation: Marketers are more likely to view digital video as a branding tool, with more than half seeing it as a superior tool for building brand awareness and favorability, telling their brand’s story, and connecting with consumers emotionally.
  • Marketers’ perceptions of digital video are shifting. The study showed a disconnect between marketers’ perceptions and their experience with digital video: 87% reported enjoying positive ROIs with the medium, but only 42% think it’s better than other mediums at driving sales. It seems that perceptions have not yet caught up with the hard facts and marketers’ actual experience.
  • The evidence shows strong potential for digital video to drive ROI. The hard behavioral evidence made clear that embracing the power of targeting, personalization, effective creative, and learning through behavioral ROI analytics are key to successful digital video ROI activation.

We also know that specific strategies can drive digital video performance even higher. Nielsen Catalina Solutions (NCS) reports that targeting digital video increases performance by 27%. In individual case studies at NCS, return on ad spend (ROAS) with digital video soars to $3 and $4 when targeting is combined with personalization. A national home improvement retailer generated a $6 ROAS with that combination, as measured by MasterCard Advisors. Moreover, a large regional Honda dealer association’s ROI was as high as $7.83, as measured by J.D. Power—and that’s in bottom-line returns, not top-line—with targeted, personalized digital video.

Here are ways that brands that can master these capabilities and drive higher ROI for their marketing expenditures.

ROI Results Are Driving Change

Most marketers see the powerful attributes of digital video, such as how well it fits with today’s emphasis on data, targeting, efficiency, and programmatic and its tracking and personalization capabilities, which are very similar to search and display. They also say that digital video has a strong ROI.

Despite their knowledge of its positive capabilities, marketers are not as quick to acknowledge digital video’s power to drive sales. Only 42% of marketers consider digital video a superior tactic for driving sales, even though 87% report seeing positive ROI with the medium. So why the disconnect?

One of the barriers we found is that measuring sales lift and ROI for digital video has been difficult. Marketing mix models have not been sufficiently sensitive for nuanced ROI attribution. However, more granular techniques are documenting the sales performance of this medium. In addition, the majority of marketers we surveyed expect to have hard financial KPIs in place within the next year or two around digital video, and the evidence in our research indicates that digital video can perform well on those KPIs.

And it’s just in time: 74% of marketers say they will shift more money into digital video when they see evidence of its ability to drive online sales, and 60% echo this sentiment for offline sales.

Marketers hesitance to grant video the sales-generating powers they’ve seen with other mediums is odd, considering the high percentage of marketers who had a positive ROI experience with digital video, and many of them report very strong ROI levels.

The hard evidence is even more compelling. In a recent industry study, NCS reported that its database of 1,400 cases, including 450 brands, shows an average sales lift for digital video of $23.48 per thousand exposures—higher average sales lift than any other medium in the database.

Considering marketers’ statements that they would shift funds to digital video when they see the evidence of its ability to profitably generate sales, and recent ROI and ROAS case studies, we expect to see more marketers perceiving and adopting digital video as a sales tool for their marketing strategies.

How Will This Process Unfold?

We expect to see a nuanced story in the year or two ahead, and it will vary by industry sector:

  • The travel industry is already using digital video as a sales driver. Most travel marketers we surveyed already see digital video as a superior sales driver, which could be because it is already a data-rich environment. Travel bookings moved online fairly quickly compared with the path to purchase in other industries. These marketers recognize that digital video can be personalized via behavioral targeting and that it works well at the top and bottom of the purchase funnel. Experience shows the medium can close deals in their industry. They have had good ROI experience in the $2-3 range, and they would shift money from email and social to increase digital video capabilities in the future. For the travel industry, digital video is an upgrade to current digital marketing.
  • Automotive marketers see digital video as a way to drive traffic to showrooms. Dealerships determine the success of marketing tactics by how many people visit their locations. Most automotive marketers say they would shift funds from TV and radio if they saw even more evidence that digital video drives showroom traffic and sales. They are aware that personalizing video messages is key to successful performance, but they seem to need more evidence of digital video’s ability to contribute to the sale itself. That might be explained by the fact that they report both the lowest and highest ROI experiences in the study.
  • Retailers see digital video as another marketing option—but affecting only the digital ecosystem. Building awareness and driving more online sales would motivate retail marketers to invest more in the medium. They would shift money from search and OOH if they saw even better performance at driving digital traffic, but there was little focus on offline sales. That sentiment could be an artifact of the organizational structure of retailers, wherein digital people are only digital people and store people are store people.
  • CPG marketers are still learning how to use digital video to drive sales—and their ROIs show that. They continue to see digital video as a branding tool for motivating shoppers, and they measure performance with traditional brand metrics. They are unfocused about where the money should come from, and often fall back to a very traditional approach to optimize it—reach and frequency. However, they do know digital video holds great promise. Unlike the other verticals we analyzed, CPG marketers have an additional hurdle: The retailer stands between them and their consumer, which complicates their marketing and ROAS measurement.

The road ahead seems clear: Digital video’s best-practices are becoming increasingly apparent—and, with them, ROI performance is improving. We see digital video increasing across the board for brands and marketers, but the paths will be different for different industries.