Archives par mot-clé : video prmotions

If real estate video marketing works, why do you resist it?

Reposted with permission from Matt Bonelli. 

Because this post is about video, we’ll let the video above do the talking.

If you are looking for a great tool to help you with your video email communication, check out BombBomb. I use this tool and love it (and no, I’m not getting paid to say that).

Matt Bonelli is a manager and broker associate for Turpin Realtors’ Chatham office in Chatham, New Jersey. You can follow him on Twitter or learn more about him on LinkedIn

Connected Home Video Series: Do Smarter Devices Mean Smarter Marketing?

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How Video Marketing Can Improve SEO and Increase Sales

With 96% of B2B marketers engaged in video marketing, video is poised to be the new darling of the marketing world. Video can (and should) be an essential component of every business’s marketing strategy regardless of the product for sale or target audience.

As a visual medium, video has a powerful influence far surpassing written content: according to Forrester Research, it would take almost five months to produce enough written content to create the impact of 60 seconds of video. In fact, four times as many customers would prefer to watch a video about a product rather than read about it.

For companies looking to market on a global scale, video has the potential to reach far more buyers as visuals can be effective at bridging language gaps.

To have an effective marketing plan in place for 2017, companies must adopt the most relevant and innovative strategies. That is the key to growth. Being open to trying new digital marketing strategies – as they just might appeal to a new demographic, discover a new channel, or find a different approach to branding – go a long way in facilitating expansion. Video marketing is a proven initiative several reasons, the number one reason being that video creates a comfort level for consumers because they connect a face and voice to a company.

Businesses of any size will find that money spent on professionally shot video provides a rewarding return on investment (ROI). Studies have shown that businesses which implemented video marketing grew revenue 49% faster year-over-year than businesses that did not. While it costs an average of $115 in marketing funds to convert a sales lead using non-video marketing, it costs just $93 to convert a lead using video marketing. Video provides a measurable boost to web traffic and sales conversions that we simply don’t see with other forms of marketing: landing page conversions, for example, increase 80% when video is included. The costs of video production have also dipped significantly as technology has improved and become less expensive. For businesses with tiny budgets, amateur content can be produced using a smart phone or tablet.

Search engine optimization (SEO) is also heavily influenced by video content. Google, the world’s largest search engine, incorporates video in nearly 62% of all search results. And its subsidiary, YouTube, features 300 hours of new video every minute. The draw of YouTube is enormous: in 2015, YouTube viewing time increased 74% among 18-49 year-olds. Given these statistics, it’s not surprising that video increases the chance of getting a page one search engine ranking 50 times.

Providing viewers with content that is entertaining, educational or otherwise valuable will increase dwell time (or session duration) – a key factor in SEO – and encourage sharing. Valuable video content serves to promote a positive brand image (and build trust), increase brand awareness (through dwell time and sharing) and demonstrate thought leadership. Once a positive impression is made, the user will share the video with friends. Video expands a company’s brand recognition while opening up additional channels for sales and promotion.

Video marketing allows businesses to track engagement better, to pinpoint where in the world customers reside, when they “turn on” a video and when users are driven to purchase. These details provide the information necessary to fine tune a video marketing campaign to attract an even greater audience, and in turn, greater sales and ROI.

Asad Khan is the President and founder of ePlanet Communications Inc. Being a founder and co-founder of multiple companies around the globe, ranging from banking to digital distribution, venture capitals, nutraceuticals, logistics, and BPOs, Khan is well versed with the dynamics of business trends and specifically the value in Business Process Outsourcing.

Senators vow cooperation on Russia amid House furor

The leaders of the Senate Intelligence Committee on Wednesday sought to distance their investigation of Russia’s interference in the election from the partisan brawl that is consuming the House.

While House Intelligence Committee members say their probe has ground to a halt, Sens. Richard BurrRichard BurrOvernight Cybersecurity: Senators tout progress on Russia probe | Trump pressed to secure critical infrastructure | House beefs up cellphone security Dem: House intel feud an ’embarrassment’ Overnight Finance: Dems seek probe of acting SEC chief | Defense hawks say they won’t back short-term funding | Senate seen as start point for Trump infrastructure plan | Dems want more money for IRS MORE (R-N.C.) and Mark WarnerMark WarnerOvernight Cybersecurity: Senators tout progress on Russia probe | Trump pressed to secure critical infrastructure | House beefs up cellphone security Dem: House intel feud an ’embarrassment’ Overnight Finance: Dems seek probe of acting SEC chief | Defense hawks say they won’t back short-term funding | Senate seen as start point for Trump infrastructure plan | Dems want more money for IRS MORE (D-Va.) told reporters together that their committee is making steady progress and is « within weeks » of completing an initial review of key documents.

« We’re not asking the House to play in any role in our investigation and we don’t plan to play any role in their investigation, » Burr said.

Intelligence Committee staffers are being given access to an “unprecedented” number of documents, Burr added. Seven staff members have been allocated to the Russia investigation, compared to three for the panel’s review of the terrorist attack in Benghazi, Libya.

Burr and Warner sought to show that their Russia investigation is on track and proceeding steadily, something that could help tamp down the growing calls for the appointment of special prosecutor or independent commission to handle the issue.

The Senate Intelligence committee has made requests to 20 individuals to be interviewed in connection to the investigation, and five of those interviews have already been scheduled, Burr said.

The remaining 15 interviews will “probably” be scheduled within the next 10 days, Burr said, and only Jared Kushner, Trump’s son-in-law and senior advisor, has been publicly identified. 

The committee will schedule its interview with Kushner only when “we know exactly the scope of what needs to be asked,” Burr said.

Grinning genially and standing comfortably next to Warner, Burr told reporters that the “ground rules” for their appearance were that neither he nor Warner would take questions about the House panel. 

The show of bipartisanship provided a stark contrast to the feud raging in the House. 

Controversy surrounding chairman Devin Nunes’s (R-Calif.) decision to cancel a public hearing with several high-ranking for Obama administration officials — originally set for Tuesday — has derailed not only the committee’s Russia investigation, but its routine business as well.

“All of our meetings this week are canceled, which I’ve never seen in four years on the committee,” Rep. Jim Himes (D-Conn.) said. “Those were regular oversight meetings.”

A so-called “hot spots” meeting — normally held Monday evening when lawmakers return to Washington — and a second standing meeting scheduled for Thursday were both canceled this week, according to multiple committee Democrats on the House panel. Both “had nothing to do with the [Russia] investigation,” Himes said.

On Friday, Nunes announced he was canceling the public hearing with former Obama officials to allow for FBI Director James B. Comey and National Security Agency head Adm. Michael Rogers to return for a second, closed-doors appearance before the committee.

Democrats say there is no reason why both hearings couldn’t have been held that day and accuse Nunes of acting under pressure from the White House. The first public hearing in the panel’s investigation, during which Comey confirmed the FBI investigation into Trump campaign ties to Russia, was widely seen as damaging to President Trump and the White House.

Democrats refused to sign on to a letter inviting Comey to return before the committee at the same date and time originally set for the public hearing, according to multiple committee members and aides.

After Democrats declined to sign on, committee staff communicated directly with the FBI’s congressional affairs staff about Comey’s appearance — but no formal request was made, according to a committee aide.

Committee Republican Steve King (N.Y.) downplayed the cancellation of the week’s meetings.

“It’s one week out of the whole year, this is not the end of the world,” King said. “Obviously there’s a dispute going on, but it’s not that unusual to put a halt on things for a few days. I don’t see any harm being done.”

Regular order is set to resume next week, according to committee schedule.

Nunes told reporters Wednesday that the committee “is continuing to work,” but while he expects further public hearings in the Russia investigation, he does not anticipate holding any of them before Congress’s two-week recess next month.

Democrats — and some Republicans — have argued that the stalemate indicates the need for an independent commission or a select committee to investigate the matter.

But Republicans in the Senate have thrown their weight behind Burr and Warner’s comparatively staid, closed-door investigation.

“There’s no need to entertain the possibility of an independent investigator or special commission until after our Intelligence Committee and the FBI complete their work,” Sen. James Lankford (R-Okla.) said in a statement issued in response to Burr and Warner’s appearance. 

Lankford sits on the intelligence panel.

A House Republican also argued Wednesday that responsibility for investigating the Russian interference is now in the hands of the Senate. 

« I think the Senate is moving on a better trajectory, » Rep. Charlie Dent (R-Pa.) told CNN. « I think we’re going to have to rely on the Senate for a report on this Russian meddling in the election. »

Burr and Warner on Wednesday offered some updates on their investigation, but otherwise spent the 30-minute appearance offering assurances of the probe’s independence and bipartisan nature.

Warner said that it was “absolutely” the committee’s intention to produce a bipartisan report and emphasized the working relationship between himself, Burr and the wider committee.

“I have confidence in Richard Burr that we together, with the members of our committee, are going to get to the bottom of this, » Warner said. 

Democrats have questioned Nunes’s impartiality by noting that he served on the executive committee of Trump’s transition team.

Burr was an advisor to Trump during the transition and on Wednesday disclosed that he voted for the president. But he rejected the idea that his loyalties might be compromised.

« I’ve got a job in the United States Senate and I take that job extremely seriously and it overrides any personal beliefs that I have or loyalties I may have, » he said. 

« Mark and I may look at politics differently, we don’t look at the responsibilities we have on the committee differently. » 

Ivanka Trump is making her White House job official

Washington (CNN)Ivanka Trump is changing course and will become a government employee in the coming days, a White House official told CNN Wednesday.

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    MUST WATCH

The Latest: Attorney general: Religious freedom affirmed

HONOLULU — The Latest on a hearing in federal court in Hawaii on President Donald Trump’s travel ban (all times local):

5:25 p.m.

Hawaii’s attorney general says a federal judge’s decision to extend an order blocking President Donald Trump’s travel ban affirms values of religious freedom.

State Attorney General Douglas Chin says Wednesday’s longer-lasting ruling means that Muslims and refugees will face less uncertainty.

U.S. District Judge Derrick Watson granted Hawaii’s request to extend his previous temporary block of provisions that would suspend new visas for six Muslim-majority countries and halt the nation’s refugee program.

Watson rejected the government’s request to narrow his ruling to apply only to the six-nation ban. Watson is stopping the government from enforcing both provisions until he orders otherwise.

Attorneys for the government didn’t immediately return requests for comment.

Watson issued his 24-page ruling several hours after a hearing on Hawaii’s request.

___

10:50 a.m.

A federal judge in Hawaii says he’ll decide Wednesday whether to extend his temporary order blocking President Donald Trump’s travel ban until Hawaii’s lawsuit is resolved.

U.S. District Judge Derrick Watson heard arguments from state and government attorneys Wednesday.

Hawaii says the policy discriminates against Muslims and hurts the state’s economy, while the government says it falls within the president’s power to protect national security.

Department of Justice attorney Chad Readler argues Hawaii has only made generalized concerns about effects to students and tourism. He says suspending the refugee program has no impact on Hawaii.

But Hawaii Attorney General Douglas Chin said language in the revised ban is like a “neon sign flashing ‘Muslim Ban, Muslim Ban.’” And Chin says no one in the government has bothered to turn it off.

Watson says he’ll issue a written ruling before the end of Wednesday.

___

10:10 a.m.

Government attorneys are urging a federal judge in Hawaii to be guided by narrower rulings blocking just one subsection of Trump’s travel ban.

Department of Justice attorney Chad Readler, participating in a Honolulu hearing by telephone Wednesday, says Hawaii has only made generalized concerns about effects to students and tourism. He says suspending the refugee program has no impact on Hawaii.

U.S. District Judge Derrick Watson noted earlier that the government only argued for a narrower interpretation after a ruling by a federal judge in Maryland was limited to the ban on new visas for people from six Muslim-majority countries.

That judge said it wasn’t clear that the suspension of the refugee program was similarly motivated by religious bias.

___

10:05 a.m.

Hawaii’s attorney general is quoting President Donald Trump’s comments that the revised travel ban is a “watered down” version of the first one.

In arguments Wednesday, Attorney General Douglas Chin is urging a federal judge not to narrow his order blocking the ban on new visas for people from six Muslim-majority countries and suspension of the nation’s refugee program.

U.S. District Judge Derrick Watson notes that the government only argued for a narrower interpretation after a ruling by a federal judge in Maryland was limited to the six-nation ban.

Watson says “it came immediately on the heels of Judge Chuang’s decision.”

___

9:40 a.m.

A hearing has started in federal court in Hawaii on whether a judge should extend his temporary order blocking President Donald Trump’s travel ban until the state’s lawsuit is resolved.

U.S. District Judge Derrick Watson is listening to arguments Wednesday. Even if he doesn’t issue a longer-lasting hold on the ban, his temporary block would stay in place until he rules otherwise.

Legal experts say it’s unlikely Watson would side with the Trump administration.

The state says the policy discriminates against Muslims, while the government says it falls within the president’s power to protect national security.

This month, Watson prevented the federal government from suspending new visas for people from six Muslim-majority countries and freezing the nation’s refugee program.

___

8:30 p.m.

A federal judge in Hawaii is hearing arguments on whether to extend his temporary order blocking President Donald Trump’s revised travel ban.

A hearing in Honolulu is set for Wednesday. But even if U.S. District Judge Derrick Watson doesn’t put the ban on hold until the state’s lawsuit is resolved, his temporary block would remain until he rules otherwise.

Legal experts say it’s unlikely Watson would side with the Trump administration.

Government attorneys say that if the judge issues a longer-lasting hold, he should narrow his ruling to cover only the part of the ban that suspends new visas for people from six Muslim-majority countries.

They say the lawsuit doesn’t show how Hawaii would be harmed by other sections of the ban, including suspending the nation’s refugee program.

Watson also prevented that section from taking effect two weeks ago.

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

The House just voted to wipe away the FCC’s landmark Internet privacy protections

Congress sent proposed legislation to President Trump on Tuesday that wipes away landmark online privacy protections, the first salvo in what is likely to become a significant reworking of the rules governing Internet access in an era of Republican dominance.

In a party-line vote, House Republicans freed Internet service providers such as Verizon, ATT and Comcast of protections approved just last year that had sought to limit what companies could do with information such as customer browsing habits, app usage history, location data and Social Security numbers. The rules also had required providers to strengthen safeguards for customer data against hackers and thieves.

The Senate has voted to nullify those measures, which were set to take effect at the end of this year. If Trump signs the legislation as expected, providers will be able to monitor their customers’ behavior online and, without their permission, use their personal and financial information to sell highly targeted ads — making them rivals to Google and Facebook in the $83 billion online advertising market.

The providers could also sell their users’ information directly to marketers, financial firms and other companies that mine personal data — all of whom could use the data without consumers’ consent. In addition, the Federal Communications Commission, which initially drafted the protections, would be forbidden from issuing similar rules in the future.

[Republicans voted to roll back landmark FCC privacy rules. Here’s what you need to know.]

Search engines and streaming-video sites already collect usage data on consumers. But consumer activists claim that Internet providers may know much more about a person’s activities because they can see all of the sites a customer visits.

And although consumers can easily abandon sites whose privacy practices they don’t agree with, it is far more difficult to choose a different Internet provider, the activists said. Many Americans have a choice of only one or two broadband companies in their area, according to federal statistics.

Advocates for tough privacy protections online called Tuesday’s vote “a tremendous setback for America.”

“Today’s vote means that Americans will never be safe online from having their most personal details stealthily scrutinized and sold to the highest bidder,” said Jeffrey Chester, executive director of the Center for Digital Democracy.

Supporters of Tuesday’s repeal vote argued that the privacy regulations stifle innovation by forcing Internet providers to abide by unreasonably strict guidelines.

”[Consumer privacy] will be enhanced by removing the uncertainty and confusion these rules will create,” said Rep. Marsha Blackburn (R-Tenn.), who chairs the House subcommittee that oversees the FCC.

Policy analysts said the deregulatory effort may be the first of several that could alter the future of the Internet. Although regulators under President Barack Obama had moved to limit the power of Internet providers — by restricting what they could do with customer information and curbing their ability to block websites or slow down certain types of content — momentum appears to be moving in the opposite direction.

For example, consumer advocates fear that Congress or the FCC’s new Republican chairman, Ajit Pai, may seek to roll back the agency’s rules on net neutrality — the policy that forbids Internet providers from blocking content they don’t like or charging websites a fee to reach consumers over faster Internet speeds. Industry analysts said Tuesday that the FCC is also poised to deregulate the $40-billion-a-year industry for data connections used by hospitals, universities and ATMs.

Tuesday’s vote is a sign that Internet providers will be treated more permissively at a time when conservatives control the executive and legislative branches. That could be a boon for companies such as Verizon and Comcast as they race to become online advertising giants.

Internet providers have historically made their money from selling access to the Web. But now these providers are looking to increase their revenue by tapping the vast troves of data their customers generate as they visit websites, watch videos, read information and download apps.

Industry backers say that allowing providers to use data-driven targeting could benefit consumers by leading to more relevant advertisements and innovative business models. ATT, for instance, used to offer Internet discounts to consumers in exchange for letting the company monitor their browsing history. With Tuesday’s vote, such programs could see a return, and be marketed as a way to access cheaper Internet — although consumer groups have criticized these plans as a way for providers to charge customers a premium for their privacy.

Tuesday’s vote took aim at FCC rules that were approved in October over strident Republican objections. At the time, the agency’s Democratic leadership argued that consumers deserved the same privacy protections governing legacy telephone service. As more Americans turn to the Internet to find jobs, do homework and seek education, the agency said, consumers needed new protections to keep pace with technology.

But industry advocates said the FCC’s rules defined privacy far too broadly. The industry favors the interpretation of another agency — the Federal Trade Commission — that does not consider browsing history or app usage data to be sensitive and protected.

But the FTC does not have the authority to punish Internet providers that violate its guidelines. That is because of a rule that leaves oversight of those companies to the FCC.

As a result, Tuesday’s vote may release Internet providers from the FCC’s privacy regulation, but the FTC would also be unable to enforce its own guidelines on the industry without new authority from Congress.

“One would hope — because consumers want their privacy protected — that they would be good actors, and they would ask permission and do these nice things,” said Rep. Mike Doyle (D-Pa.) in a House committee hearing Monday. “But there’s no law now that says they have to, and there’s no cop on the beat saying, ‘Hey, we caught you doing something.’ ”

Pai, the FCC chairman, called the legislation “appropriate” and blamed his Democratic predecessor for executive overreach. He also said that responsibility for regulating Internet providers should fall to the FTC.

“Moving forward, I want the American people to know that the FCC will work with the FTC to ensure that consumers’ online privacy is protected though a consistent and comprehensive framework,” Pai said. “The best way to achieve that result would be to return jurisdiction over broadband providers’ privacy practices to the FTC, with its decades of experience and expertise in this area.”

Pai has said that his agency could continue to bring lawsuits against firms that are alleged to have violated consumer privacy, even if the FCC privacy rules were to be repealed.

Read more:

Republicans just rolled back landmark FCC privacy rules. Here’s what you need to know.

The Senate just voted to undo landmark rules covering your Internet privacy

It’s begun: Internet providers are pushing to repeal Obama-era Internet privacy rules

The FCC just passed sweeping new rules to protect your online privacy

Kushner, taking new White House role, faces rare scrutiny

WASHINGTON — Jared Kushner has been a power player able to avoid much of the harsh scrutiny that comes with working in the White House. But this week he’s found that even the president’s son-in-law takes his turn in the spotlight.

In a matter of days, Kushner, a senior Trump adviser, drew headlines for leaving Washington for a ski vacation while a signature campaign promise fell apart. The White House then confirmed he had volunteered to be interviewed before the Senate intelligence committee about meetings with Russian officials. At the same time, the White House announced he’ll helm a new task force that some in the West Wing have suggested carries little real influence.

Kushner became the fourth Trump associate to get entangled in the Russia probe. North Carolina Sen. Richard Burr, the chairman of the intelligence committee, said Tuesday that Kushner would likely be under oath and would submit to a “private interview” about arranging meetings with the Russian ambassador and other officials.

The news came as the White House announced Kushner would lead a new White House Office of American Innovation, a task force billed as a powerful assignment for Kushner. But the task force’s true power in the White House remained unclear, according to a half-dozen West Wing officials and Kushner associates who spoke on the condition of anonymity.

The official White House line is that the group would have sweeping authority to modernize government, acting as strategic consultants who can draw from experiences in the private sector — and sometimes receive input from the president himself — to fulfill campaign promises like battling opioid addiction and transforming health care for veterans. White House press secretary Sean Spicer said Monday that it would “apply the president’s ahead-of-schedule-and-under-budget mentality” to the government.

But others inside and outside the White House cast doubt on the task force’s significance and reach, suggesting it was a lower priority for the administration and pointing out that similar measures have been tried by previous presidents with middling success. The assignment revived lingering questions about whether Kushner had opted to focus his time on a project that would put him at some distance from some Trump’s more conservative and controversial policy overhauls.

The announcement came just days after Kushner and his wife, Ivanka Trump, were photographed on the ski slopes of Aspen, Colorado, as the GOP health care deal began to unravel amid protests from conservative Republicans that it did not go far enough in replacing President Barack Obama’s Affordable Care Act. Kushner rushed back to Washington on Friday but it was too late to save the bill, which was scuttled hours later by House Speaker Paul Ryan.

Two people close to Kushner vehemently denied the president was upset at his son-in-law for being absent, saying Trump had given the trip his blessing. And a senior White House official insisted the timing of the task force announcement was planned weeks in advance.

Kushner, who has been at his father-in-law’s right hand since the campaign, has long been viewed as a first-among-equals among the disparate power centers competing for the president’s ear. Kushner, who routinely avoids interviews, draws power from his ability to access Trump at all hours, including the White House residence often off-limits to staffers.

His portfolio is robust: He has been deeply involved with presidential staffing and has played the role of shadow diplomat, advising on relations with the Middle East, Canada and Mexico. Though Kushner and Ivanka Trump have been spotted with some frequency on the Washington social circuit, the president’s son-in-law is routinely in the office early and leaves late, other than on Fridays when he observes the Sabbath.

While those close to Trump flatly state that Kushner, by virtue of marriage, is untouchable, this is a rare moment when he has been the center of the sort of political storm that has routinely swept up the likes of White House chief strategist Steve Bannon, chief of staff Reince Priebus and senior counselor Kellyanne Conway. It points to a White House whose power matrix is constantly in flux.

Kushner has been closely allied with senior counselor Dina Powell and National Economic Council director Gary Cohn, the former Goldman Sachs executive and a registered Democrat. That group has, at times, been at odds with conservatives led by Bannon, who to this point has been the driving force behind the White House’s policy shop.

When Kushner officially joined the administration in January as a senior adviser, it was suggested that the real estate heir would draw upon the private sector to streamline and modernize government. His task force has been meeting since shortly after the inauguration and started talking to CEOs from various sectors about ways to make changes to entrenched federal programs.

“Jared is a visionary with an endless appetite for strategic, inventive solutions that will improve quality of life for all Americans,” said Hope Hicks, Trump’s longtime spokeswoman.

A list supplied by the White House of some of those who have met with Kushner reads like a who’s who of the American business world, including Microsoft co-founder Bill Gates, Tim Cook of Apple and Jamie Dimon of JPMorgan Chase. Kushner usually does more listening than talking in the meetings, largely avoiding ideological arguments while asking questions about efficiency and best practices, according to a person who has attended a gathering but is not authorized to discuss private conversations.

But the Trump team is hardly the first seeking to improve how the government operates. The Reagan administration tasked the Grace Commission in 1982 with uncovering wasteful spending and practices, while the Clinton administration sought its own reinvention of government in 1993 with what was initially called the National Performance Review. Previous commissions have not produced overwhelming results in changing the stubborn bureaucracy, casting some doubt on what Kushner’s team can accomplish.

Philip Joyce, a professor of public policy at the University of Maryland, said the domestic spending cuts in Trump’s budget blueprint suggest that this new committee would most likely focus more on shrinking the government than improving its performance.

Even then, any change would be unlikely to deliver significant budget savings compared to reforming entitlement programs such as Medicare and Medicaid.

“It’s not the main thing we ought to be focusing on,” Joyce said. “It’s at the margins of the big issues facing the country, certainly in terms of the budget.”

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Lemire reported from New York. Additional reporting by Catherine Lucey.

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Follow Lemire on Twitter at http://twitter.com/@JonLemire and Boak at http://twitter.com/@JoshBoak

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

The next phase of Brexit is about to start. Here are four things to watch.

British Prime Minister Theresa May will submit a letter triggering “Article 50” on Wednesday, kicking off the formal process for the United Kingdom to leave the European Union.

Divorces can be messy — and drawn out. Anger, regret and coldhearted calculations can lead the two sides to an agreement that neither side wanted or expected. There is no precedent or guide for any country to leave the E.U., but these four factors will play a key role in the coming months:

1) The real negotiations begin … well, not quite yet

In the nine months since the June 2016 Brexit referendum, there has been a calm before the storm. Ironically, this period has seen Britain, often portrayed as the awkward member, often at odds with the E.U., as a quiet and constructive partner on day-to-day issues in Brussels.

Although there will be a quick formal E.U. acknowledgment of the letter triggering Article 50, we will have to wait after that until April 29, when a special European Council meeting of all the heads of government of the other 27 member states will discuss the guidelines for the process.

But two E.U. founding members, and arguably the two most important countries in the negotiations, face elections in the coming months. In France, the election of Marine Le Pen as president would change the entire calculus of negotiations, but this outcome looks unlikely at the moment. And we won’t know who will govern Germany until after the September elections — so the real negotiations won’t get going until fall 2017.

2) There will be negotiations over how to negotiate

There is no manual for how a country can exit the E.U. The now infamous Article 50 of the E.U. treaty offers little by way of a practical guide. There will need to be negotiations on how to conduct the negotiations.

There are thorny questions to resolve at, or near, the beginning. Money is a big issue — the U.K. has been a major financial contributor to E.U. Indeed, the anti-E.U. campaign bus last June produced a defining image of the referendum campaign, depicting £350 million ($434 million) a week of U.K. taxpayers’ money heading to E.U.

Who will cover the pensions of U.K. officials who have worked for the E.U.? Should the U.K. fulfill its commitments under the current E.U. budgetary arrangements? Is the U.K. entitled to walk away with some of the E.U.’s assets? Agreeing to a final Brexit price tag will be challenging — and probably involve tactical retreats and concessions on both sides.

A second big issue is the rights and status of E.U. nationals in the U.K. and U.K. nationals in the other 27 member states. Should these citizens be accorded the same rights and access to welfare benefits, among other privileges? Both sides are under pressure not to use the rights of these citizens as bargaining chips in the negotiations.

A third hot topic is how much of the negotiations will focus on the U.K.’s future relationship with the E.U. Article 50 simply refers to the agreement on exit “taking account of the framework for future relationship with the Union.” Given the timescale involved, especially the need for any agreement to be ratified by the member states, it seems unlikely much more than an outline of a future framework deal will be agreed to by the time the Article 50 negotiations conclude in fall 2018.

3) We can expect turf wars and multilevel chess

Political scientists like to refer to two-level games, but the process of Brexit will be more akin to a game of multilevel chess.

The past few days have reminded May of the challenges she faces holding together another union: the United Kingdom. Scotland’s Parliament has backed First Minister Nicola Sturgeon’s call for a new independence referendum.

The Northern Ireland Assembly elections have led to a stalemate over the formation of a new administration in Belfast. Brexit only complicates the Northern Ireland imbroglio, as the Republic of Ireland is an E.U. member and shares a land border with Northern Ireland.

On the E.U. side, demands will likely be just as complex. The main institutions will want to exert as much influence as possible over the negotiations. The Commission and the Council will be central to any deal, but the consent of the European Parliament will be needed for any agreement to come into force.

The history of negotiations involving the E.U. is full of examples of states seeking to use the need to reach a deal as a means of extracting concessions. Although Article 50 only formally requires the support of a qualified majority of E.U. member states, on such a salient a step there will be a strong desire to have unanimity.

Central to the motivation on the E.U. side is the fear that Brexit might set a precedent. As Catherine de Vries argues in a forthcoming contribution to the JCMS Annual Review of the European Union, there is a desire among some on the E.U. side to “benchmark” exit from the E.U. as a distinctly unfavorable alternative for other member states.

 4) Brexit won’t be quite like integration into the E.U., in reverse

Leaving isn’t as simple as joining, but the E.U. accession process can offer some pointers. Studies of E.U. enlargement show that negotiations go to the wire — and agreement often is reached when states strike deals to grant temporary exclusions on sensitive issues, even after the summits were supposed to end. So this is what we might expect to see as the negotiations are due to conclude in fall 2018.

Disentangling a marriage that lasted four decades will be no easy task. The tougher and more complicated negotiations, however, concern not the act of leaving the E.U., but the U.K.’s future trading relationship with the E.U. Given that striking trade deals and getting them ratified is challenging at the best of times, especially given the E.U.’s complexity, a transitional package looks highly likely, with negotiations on a more comprehensive trade deal stretching out into the distance.

In the coming months and years, we should expect many meetings, threats, broken promises, reluctant concessions, the occasional slice of statesmanship and awkward partners on both sides.

Tim Haughton is associate professor in European politics and head of the Department of Political Science and International Studies at the University of Birmingham.