Archives par mot-clé : video ads

Animiz Sales Video Creator Software is the First Choice for Video …

Animiz is the all-in-one sales video creator software which prides itself on being the most user friendly, simple to operate, andeffective tool of its kind currently available on the market.

So why is Animiz now the first choice for video marketing? The reasons are listed below: 

• Ease of use. Animiz is simple to operate without a requirement for coding.

• Huge number of design resources. (templates, roles, animations, shapes, callouts and more.)

• Camera effect and recording.

• Timeline control.

• Free publishing online.

Whether used for creating jaw dropping product demos, explainer videos, or even for personal storytelling, Animiztruly provides users with a complete arsenal of animation effects, free video assets, and drag and drop functionality, necessary in helping to transform animators of all skill groups into masters of presentation. No coding experience is required to create professional animated video with Animiz. 

With features such as theinteractive camera, users are able to amaze audiences with state of the art zooming, panning, and rotation effects. All of this exists smoothly and snug within the powerful multi-track timeline included within Animiz, offering customization options such as captions, backgrounds, audio edits, and the ability to control the timing of scenes withabsolute precision. It is perfect to create the sales videos to attract the customers.

Free publishing online is a feature which puts Animiz sales video creator software at the forefront of the market, leading the charge with the ability topublish videos directly to social media sites such as YouTube, Facebook, Twitter etc immediately, and allowing seamless mobile device integration. Users can take their video presentations away to watch and present anytime, anywhere.  It will boost the business to the next level.

Animiz also offer 24/7 support to all customers for all technical queries and questions that may arise. This sales animation video software also plays an effective role in video marketing. 

Media Contact
Company Name: Animiz
Contact Person: Jerry Zhang
Email: pr@animiz.com
Phone: 020-61972665
Country: China
Website: http://www.animiz.com

4-Step Guide to Creating Great Marketing Videos

In this video, Entrepreneur Network partner Ben Angel describes the four steps you need to take to improve your video marketing strategy and make more sales.

For example, you can make a much bigger profit by finding complementary pieces or products you can offer at the time of checkout. Think of a pizza restaurant — you often don’t just buy the pizza, you buy a soft drink and a dessert to go along with it. That makes your purchase significantly more expensive — and profitable for the business — than it would be otherwise.

Click play to learn more.

Related: <![CDATA[]]>The 5 Biggest Marketing Mistakes and How to Avoid Them

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon FireRokuApple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

Video Marketing: The Interactive, Visual Way to Attract Self-Storage … – Inside Self

What’s the difference between a human and a goldfish? Besides the obvious, recent data shows humans have a shorter attention span at only eight vs. nine seconds.



Due to the nature of our increasingly digitized lives, you now have less time than ever to catch the eye of your self-storage prospects. That’s why this has become the year of video marketing. With so many stimuli and distractions pulling at your target audience, you need to ensure your information is easy to digest. How? By making it more interactive and visual. Video not only accomplishes this goal, it can help your facility rank higher in online searches.

Do It Now

If it isn’t already, video will become a crucial element of your marketing strategy. Did you know that by 2020, 82 percent of all mobile traffic will be video? It’s one of the fastest growing forms of marketing available. Soon it will no longer be a question of if you use video but when. The time to start is now.

If a picture is worth a thousand words, then a video is worth a million. It gives you an opportunity to showcase your company’s personality and unique value proposition. For example, StorQuest Self Storage recently created a 30-second video of surfer Kelly Slater discussing why he stores his surfboard collection. It emphasizes the company’s brand and motto—to “make room in your life for awesome”—and projects an active persona. It also prompts the viewer (a prospective customer) to think about our industry differently by promoting the use of long-term storage as an extension of the home.

Fortunately, video is no longer restricted to large companies with a robust marketing spend. The barrier to entry is lower than ever with new platforms and do-it-yourself tools that can help businesses churn out professional-quality content on a tighter budget.

Optimize It

After you’ve created your video, to get it found on the Web, you need to optimize it. Platforms like YouTube and Facebook can help. YouTube is the second largest search engine after Google, processing more than 3 billion searches a month. And since its owned by Google, the videos on this site rank favorably on search engine results pages (SERPs). Facebook is another great place for video. As the largest social media site, its users watch more than 8 billion videos, or 100 million hours of video, every day.

Following are some things you can do to make the most of these sites and ensure your video ranks high in online searches.

On YouTube

Research video keywords. This is something you can do prior to creating a video that will go a long way. The trick is to determine the keywords that produce YouTube video results on the first page of Google. The types of videos that usually appear on the SERP include how-tos, reviews and tutorials.

Make the most of metadata. First, you want to focus on your video title. It should be a few words long and include the keywords you’re trying to target. Next, you’ll create a heavily detailed description that includes key points from the video and uses targeted keywords. This should be like a short blog post so YouTube and Google can crawl your content, understand the video and rank it accordingly. Finally, you’ll add relevant tags to help categorize your video. These tags can be single-word, multi-word (long-tail keywords) and broad-term (relating to a broader topic). Aim to add 10 to 20.

Create a call to action (CTA). After someone has watched your video, you have his full attention, so add a CTA with a link to keep him engaged and potentially convert him into a customer. You can do so by adding a “card” to your videos with a link to your website.

On Facebook

Grab attention. Native Facebook videos begin to play the moment users scroll through their feed. The goal is to develop compelling content that will capture your prospect’s attention immediately. And it should be short. Facebook and Nielsen Media Research have reported that as much as 47 percent of the value in a video campaign is often delivered in the first three seconds, while up to 74 percent of the value is delivered within the first 10 seconds. Also, choose an enticing video thumbnail to capture attention.

Make it mobile-friendly. Since most Facebook scrolling occurs on mobile phones, make sure your video is optimized for smaller screens. Test out vertical and square videos that take up more screen space.

Use subtitles. Eighty-five percent of users never turn on the sound; and mobile phones will only auto-play sound if the phone isn’t on silent mode. This is why you should use subtitles or create a video that conveys your story silently. Captions have proven to increase view time by an average of 12 percent.

Add a CTA. While Facebook no longer has the CTA functionality for videos, you can add a link in your copy or via text overlay. Having a CTA is a great way to increase engagement, drive traffic to your website and create leads.

Without incorporating video into your marketing, your self-storage facilities risk losing potential leads. Since video production has become more accessible and affordable, consider implementing video as part of your strategy.

Ashleigh Hinrichs is the marketing campaign manager at G5, which provides Digital Experience Management software and marketing services to the self-storage industry. The company’s offerings include responsive-design websites, search engine marketing, social media, reputation management, lead tracking and management, analytics, and client-performance management. For more information, call 800.656.8183; visit www.getg5.com.

McConnell Talks Up Sessions As Write-In Candidate To Replace Roy Moore

Senate Majority Leader Mitch McConnell, R-Ky., appears in 2009 with then-Sen. Jeff Sessions of Alabama. McConnell suggested on Tuesday that Sessions run as a write-in candidate to keep former judge Roy Moore from winning his old seat.

Ron Edmonds/AP


hide caption

toggle caption

Ron Edmonds/AP

Senate Majority Leader Mitch McConnell, R-Ky., appears in 2009 with then-Sen. Jeff Sessions of Alabama. McConnell suggested on Tuesday that Sessions run as a write-in candidate to keep former judge Roy Moore from winning his old seat.

Ron Edmonds/AP

Updated at 6:38 p.m. ET

Senate Majority Leader Mitch McConnell is getting more specific about what he sees as perhaps the best, if impractical, option for preventing an Alabama Senate seat from falling into the hands of GOP nominee Roy Moore or a Democrat. Meanwhile, the Republican National Committee has pulled its financial support from Moore’s campaign.

At a Wall Street Journal event on Tuesday, McConnell said that Attorney General Jeff Sessions « would fit the profile » of someone who could run a competitive write-in bid for his old seat, which Moore is running to fill.

« He’s totally well-known and extremely popular in Alabama, » McConnell said during the interview. Though, McConnell acknowledged how difficult such an effort would be. It’s too late to take Moore’s name off the ballot, and he is rallying his supporters against McConnell’s pressure to quit the race in the face of allegations from a number of women who say he pursued them romantically or sexually assaulted them as teenagers.

5th Woman Comes Forward With Assault Allegations Against Roy Moore

A source close to Sessions tells NPR’s Carrie Johnson that the attorney general has been telling people in Alabama that he is not interested in returning to the Senate. In unrelated testimony, Sessions told lawmakers on Tuesday morning that he « reveres » his job as attorney general.

McConnell’s increasing pressure, saying at the Tuesday event that Moore’s campaign is « collapsing, » comes as other GOP leaders in Washington joined in that chorus.

The Republican National Committee filed paperwork with the Federal Election Commission Tuesday night to sever fundraising ties with Moore. An amended joint fundraising committee filing showed the Alabama Republican Party now remains the only financial partner with Moore. The National Republican Senatorial Committee pulled out of the same agreement last week.

Speaker of the House Paul Ryan, R-Wis., said at a news conference on Tuesday that Moore « should step aside » before the Dec. 12 special election. Ryan told reporters, « No. 1, these allegations are credible. No. 2, if he cares about the values and the people he claims to care about, then he should step aside. »

Top Republicans are urging Senate candidate Roy Moore to step aside but have few options if he refuses.

Brynn Anderson/AP


hide caption

toggle caption

Brynn Anderson/AP

Top Republicans are urging Senate candidate Roy Moore to step aside but have few options if he refuses.

Brynn Anderson/AP

McConnell, who on Monday called on Moore to step aside, said earlier on Tuesday, « He’s obviously not fit to be in the United States Senate, and we’ve looked at all the options to try to prevent that from happening. »

Five women have publicly accused Moore of making unwanted sexual advances. Moore has denied the accusations and refused to remove himself from the campaign.

Tuesday, Moore took aim at GOP leaders on Twitter.

Sessions was asked about the accusations at a House Judiciary Committee hearing on Tuesday and said, « I have no reason to doubt these young women. »

Republicans fear Moore’s candidacy may have a toxic effect on other GOP candidates in next year’s midterm elections, but they have few options available if Moore remains in the Alabama race.

« This close to the election its a very complicated matter, » McConnell said. He added, « Once the president and his team get back, we’ll have further discussions about it. » Trump has yet to weigh in on the controversy. He is to arrive back in Washington Tuesday night from a trip through Asia.

White Evangelicals Conflicted By Accusations Against Roy Moore

The head of the Republicans’ Senate campaign committee, Colorado Sen. Cory Gardner, has called for expelling Moore if he wins.

But there is no modern precedent for such a move. It would first require an investigation by the Senate Ethics Committee, and it’s unclear whether the panel would have any jurisdiction over something that happened before a senator was elected.

Republicans acknowledge there may be no legal or constitutional basis to deny Moore a seat in the Senate if he wins next month.

« I believe that if he were elected by the people of Alabama that it would be very difficult and would create constitutional issues were he not to be seated, » said Sen. Susan Collins, R-Maine.

Doug Jones, Moore’s Democratic opponent in the special election, appears to be trying to capitalize on the scandal with a new ad out Tuesday, highlighting GOP voters who say they are fed up with Moore.

« He’s already been removed from office twice, » one woman says, referring to the former Alabama chief justice’s removal twice from the bench — first for refusing to remove a Ten Commandments monument he’d placed in the rotunda of the Alabama Judicial Building and later for ordering state judges not to enforce the U.S. Supreme Court decision legalizing same-sex marriage.

« This time it’s even worse, » a man says. « You read the story and it just shakes you, » a woman adds, though the details of the scandal are never directly referenced.

With Republicans holding a vast advantage in registered voters in Alabama, Democrats in Washington are treading lightly. Sen. Jon Tester, D-Mont., called Alabama « a tough place for Democrats to win. » He said party leaders are going to have to take a close look at whether pouring money into the race « is a wise expenditure. » Sen. Debbie Stabenow, D-Mich., called Jones « a great local candidate » who is « all about Alabama. »

Sessions resists GOP pressure on Clinton probe

Attorney General Jeff SessionsJefferson (Jeff) Beauregard SessionsCurtis wins Chaffetz’s former Utah House seat Overnight Cybersecurity: What we learned from Carter Page’s House Intel testimony | House to mark up foreign intel reform law | FBI can’t access Texas shooter’s phone | Sessions to testify at hearing amid Russia scrutiny FBI can’t unlock Texas shooter’s phone MORE on Tuesday resisted calls from Republicans that he appoint a second special counsel to investigate a slate of conservative allegations related to former Secretary of State Hillary ClintonHillary Diane Rodham ClintonGOP rushes to cut ties to Moore Papadopoulos was in regular contact with Stephen Miller, helped edit Trump speech: report Bannon jokes Clinton got her ‘ass kicked’ in 2016 election MORE.

In a marathon appearance before the House Judiciary Committee, the pressure the former Alabama senator faces from his own party and the White House was at the forefront even as he endured tough questions from Democrats.

The most memorable exchange of the day came when Sessions told a testy Rep. Jim JordanJames (Jim) Daniel JordanGOP criticism of tax bill grows, but few ready to vote against it WATCH: Bipartisan support grows to rein in government surveillance law GOP rep: Trump did not make a ‘good deal’ on debt ceiling MORE (R-Ohio), a leading voice among House conservatives, that it would take “a factual basis that meets the standard of a special counsel” for the Justice Department to appoint a special prosecutor.

“We will use the proper standards and that’s the only thing I can tell you, Mr. Jordan,” Sessions said. “You can have your idea, but sometimes we have to study what the facts are and to evaluate whether it meets the standards it requires.”

Sessions on Tuesday did not entirely close the door to a probe and later clarified that he had made no “prejudgment” on the need for a new special counsel.

He testified that he has directed senior Justice Department prosecutors to “evaluate” the concerns raised by conservatives — including whether any merit the appointment of a special counsel.

But it was apparent throughout the five-and-a-half-hour hearing that his refusal so far to appoint a special prosecutor is frustrating Republicans.

House Judiciary Committee Chairman Bob GoodlatteRobert (Bob) William GoodlatteJuan Williams: The shame of Trump’s enablers GOP bill would ban abortions when heartbeat is detected Overnight Regulation: GOP flexes power over consumer agency | Trump lets states expand drone use | Senate panel advances controversial EPA pick | House passes bill to curb ‘sue-and-settle’ regs MORE (R-Va.) in his opening statement zeroed in on his own stymied demands for a special counsel — and Sessions’s decision to recuse himself from the Justice Department’s Russia probe, which has soured his relationship with President Trump.

“You have recused yourself from matters stemming from the 2016 election, but there are significant concerns that the partisanship of the FBI and the department has weakened the ability of each to act objectively,” Goodlatte said.

As special counsel Robert Mueller’s investigation into Russian interference in the 2016 presidential election has escalated, Sessions has come under pressure from Trump himself to take action against Clinton, the 2016 Democratic presidential nominee. 

On Nov. 3, shortly before leaving for a nearly two-week trip to Asia, Trump told reporters that the Justice Department should be “looking at” Clinton and the Democrats.

Asked if he would fire Sessions if the Justice Department didn’t have agents investigate the Democratic National Committee, Trump responded, “I don’t know.”

“A lot of people are disappointed in the Justice Department, including me,” he said.

House Republicans have urged Justice to investigate putative wrongdoing by the Clinton Foundation, as well as the 2010 sale of a Toronto-based uranium company with U.S. holdings to a Russian state-owned firm — a sale Trump has also repeatedly highlighted.

They have also demanded a probe into how the Obama Justice Department handled the investigation into Clinton’s private email server, something the department’s inspector general is currently investigating.

Conservative media has amplified the pressure on Sessions, setting up a drumbeat of demands for a second special prosecutor.

It all made for a grueling day for the beleaguered attorney general. The sudden pressure from Republicans — along with hours of tough questions from Democrats on alleged discrepancies in his previous congressional testimonies — left Sessions on the defensive and highlighted his perilous standing in the administration.

The appointment of a special prosecutor to investigate the president’s political opponents would almost certainly raise questions about the Justice Department’s political independence — something Sessions and the DOJ appear to be worried about.

“You must know the Department will never evaluate any matter except on the facts and the law,” Assistant Attorney General Stephen Boyd wrote in a Monday letter alerting Goodlatte of the internal review. “Professionalism, integrity, and public confidence in the Department’s work is critical for us, and no priority is higher.”

Democrats have slammed even the suggestion of a new special counsel as a partisan move that reflected a dangerous acquiescence to political demands from the president.

Sessions rejected a fiery argument from Jordan that “it sure looks like a major political party was working with the federal government … so they could then get a warrant to spy on President Trump’s campaign.”

“I would say ‘looks like’ is not enough basis to appoint a special counsel,” Sessions said sharply.

He later said that the he “did not mean to suggest I was taking a side one way or the other on that subject.”

“I was simply responding that we would have to have full details before we made a decision on whether or not a special counsel is required,” he said.

While the internal review process Sessions revealed in the Monday letter could theoretically lead to the appointment of a new special counsel, it could also result in a recommendation from career attorneys to dismiss the matter — a notion that gained some steam after Tuesday’s testimony.

“I think this letter is best understood not as a hint to Trump that Sessions will do as the President wants, but as a way of shunting the matter to a mechanism that will enable him not to act,” noted Benjamin Wittes, a confidant of former FBI Director James Comey and editor of the national security blog Lawfare.

Should Justice move to open an investigation related to Clinton, it remains an open question whether Sessions would recuse himself, as he has done from the Mueller probe.

The attorney general during his confirmation hearing in the Senate committed to stepping aside from any investigations related to the Democratic presidential candidate.

“I believe the proper thing for me to do would be to recuse myself from any questions involving those kind of investigations that involve Secretary Clinton and that were raised during the campaign or to be otherwise connected to it,” he told Senate Judiciary Committee Chairman Chuck GrassleyCharles (Chuck) Ernest GrassleySenators push mandatory sexual harassment training for members, staff Senate panel to hold hearing on bump stocks, background checks Senate panel to hold hearing on bump stocks MORE (R-Iowa) at the time.

Grassley pressed him to clarify: “You intend to recuse yourself from both the Clinton email investigation and any matters involving the Clinton Foundation, if there are any?”

“Yes,” Sessions responded.

He declined to answer questions Tuesday regarding whether he has recused himself from any investigation related to Clinton, arguing that a yes-or-no answer would run afoul of Justice Department regulations requiring absolute silence about ongoing probes.

House Republicans are still moving forward with their own investigations in the wake of Trump’s clarion call that they “do something.”

Absent action from Justice, Goodlatte said Tuesday, his committee “had no choice” but to open their own investigation — announced late last month — into the department’s handling of the Clinton investigation.

But proponents of a special counsel still left Tuesday’s hearing dissatisfied.

“Last night, you sort of lean to the fact that they were genuinely considering a special counsel,” Jordan told The Hill after the hearing.

“After his — he seemed to get a little fired up when I was asking my questions — I tend to think they’re leaning against that,” he said.

At least 4 dead after gunman ‘randomly picking targets’ goes on rampage in Calif.

At least four people were killed Tuesday morning in Northern California when a gunman shooting at random struck at multiple locations, targeting an elementary school and a woman driving her children to school, authorities said.

This latest burst of gunfire to terrorize a community — which followed deadly mass shootings in Nevada and Texas — unfolded without an immediate explanation or motive, as a gunman spewed bullets across what police described as “a very widespread area.”

Ten people were injured and taken to area hospitals, including at least two children, one of whom was at the elementary school, police said. No children were among those killed, which ended when law enforcement officers, responding to the carnage, fatally shot the gunman.

The bloodshed began shortly before 8 a.m., Phil Johnston, an assistant sheriff in Tehama County, told reporters. Police received “multiple 911 calls of multiple different shooting sites, including the elementary school” in Rancho Tehama Reserve, a small area about 135 miles north of Sacramento, he said.

“It was very clear early on that we had a subject that was randomly picking targets,” Johnston said.

Johnston said police did not immediately know what may have motivated the attack, which stretched across at least seven locations. Officials believe they have identified the shooter, though they were working to confirm the man’s name, Johnston said.

The gunman, who was previously known to law enforcement, did not appear to have any “real connection to any of the victims,” Johnston said.

While details about what led up to the gunfire remained unclear, Johnston said authorities were told by neighbors that “there was a domestic violence incident” involving the suspected attacker. He later said police were aware of reports that the domestic violence incident happened a day before the shootings.

Johnston also said there appeared to be an ongoing neighborhood dispute involving the attacker, who had a residence in Rancho Tehama.

After the first gunfire on Tuesday morning, Johnston said, the attacker “took a vehicle and went on a shooting rampage throughout the community.”

At least two children were injured in the attack, Johnston said. One boy was shot and wounded when the gunman, who was outside the school, began firing rounds into the building. Another boy was shot while riding in a truck “that was driving down the road along with a female adult” who was taking her children to school, Johnston said. Both children were among those taken to area hospitals.

Johnston said victims were attacked with no clear explanation. The woman driving her children to school had passed the gunman’s car when “he opened fire on them without provocation or warning,” Johnston said. She suffered “very life-threatening wounds,” while her child in the back seat did not suffer life-threatening wounds, he said.

“It’s a very sad day for us here in Tehama County,” Johnston said.

The ages of those killed and wounded were not immediately released by authorities.

Enloe Medical Center said it had five patients from the shooting, three of whom were treated and released Tuesday. Two remained hospitalized by the afternoon, according to a hospital spokeswoman. While the victims’ ages were not immediately available, the hospital had said earlier in the day it was treating at least three children.

After the shooting, Johnston said police recovered a semiautomatic rifle and two handguns believed to be used by the shooter. The FBI said it was sending teams to help local authorities respond to the shooting, and the Bureau of Alcohol, Tobacco, Firearms and Explosives said it was dispatching special agents to the scene.

The shooting rampage in California comes as many are still struggling with the psychic and physical wounds left behind by recent mass shootings at other seemingly safe places across the country.

Last week in Texas, a gunman attacked a small church outside San Antonio during Sunday morning services, killing 26 people and injuring 20 others. A month earlier, a gunman in a high-rise Las Vegas hotel suite opened fire at a country-music festival far below, killing 58 and injuring hundreds more in the deadliest mass shooting in modern American history.

This latest public attack happened in Rancho Tehama Reserve, a rural subdivision described on its website as “a quiet private country community in the heart of Tehama County, California.”

Gov. Jerry Brown (D) said in a statement that he and his wife were “saddened to hear about today’s violence in Tehama County, which shockingly involved schoolchildren. We offer our condolences to the families who lost loved ones and unite with all Californians in grief.” Vice President Pence posted in a message on Twitter that the White House would monitor the situation, provide federal support and “pray for comfort healing for all impacted.”

Coy Ferreira told KRCR-TV that he was dropping his daughter off at her kindergarten class just before 8 a.m. when he heard what sounded like a firecracker. Someone yelled for children to get in classrooms because someone was shooting, he said, and he heard three more shots.

“Within a minute, we were all buckled in our classrooms and all of a sudden there were gunshots going for a good 20 to 25 minutes. My window was hit by a few shots, and a student was injured in my classroom. He got nailed somehow, it happened all so fast,” Ferreira told KRCR. He said a series of shots came through the windows, hitting one student in the foot and the chest, but the child was alert and talking.

After the gunfire, worried parents were trying to get to their children at the school, according to a reporter with Action News Now, a local news operation.

A school official in California confirmed on Tuesday that there were injuries following the shooting but did not immediately provide further information.

“There was an active shooter out there earlier this morning,” said Jeanine Quist, an administrative assistant with the Corning Union Elementary School District. “There were some confirmed injuries.

“We are cooperating with local law enforcement — we don’t have any confirmed information at this point,” but a statement from the superintendent will be forthcoming when more is known, she said.

Quist said about 10:30 a.m. local time that parents were able to get to the school to see their children.

Jennifer Jenkins and Julie Tate contributed to this report, which has been updated with new information. 

How Mountain Dew is experimenting with 360-degree video

PepsiCo’s marketers for its Mountain Dew brand aren’t getting carried away after seeing a 360-degree video campaign from earlier this year generate more click-throughs than some mobile video campaigns.

Working with streetball star Grayson “The Professor” Boucher, Mountain Dew ran the #GotHandles campaign, a game that let fans try to complete a series of Boucher’s moves in virtual reality. To promote the game, which launched on Oculus, Samsung and HTC VR devices, the drinks company ran a 360-degree trailer across ad platform Immersv’s network of publishers that either sold 360-degree inventory or had a VR app, including Condé Nast and Meredith.

Mountain Dew’s video was viewed more than 100,000 times between July 31 and Aug. 31, according to Kate Brady, director of media strategy and consumer engagement at PepsiCo. More than six in 10 people (63 percent) who saw the ad completed it, and it had a 22 percent click-through rate, per Immersv. For comparison, the average click-through rate for mobile video ad campaigns is a mere 1 percent, according to research that video marketing platform Innovid conducted last year.

Despite this success, Brady and the rest of her team still have reservations about 360-degree ads, particularly regarding how they stack up against traditional videos. It’s hard to measure 360-degree campaigns against Mountain Dew’s efforts with standard mobile video formats, Brady said. The brand plans to run more tests over the next 12 months to find out whether it can ensure higher engagement metrics for 360-degree videos than for standard mobile videos. Questions also exist about when 360-degree ads should be used, given the costs of creating them versus that of standard mobile video campaigns.

It’s difficult to compare traditional video with 360-degree video, as the ad format is completely dependent on the audience, how the audience consumes content, the brand, the category and the idea or content itself, said James Britton, global managing director at Stink Studios. “If you were targeting [retirees 65 or older], then traditional video might be more effective, whereas if you were targeting teenage mobile gamers, then a 360 experience might be more effective,” Britton said. “But most importantly, it depends on what works best for the idea.”

Mountain Dew’s ongoing work with the video games industry, including with Microsoft Xbox and Sony PlayStation, is the clearest way for it to figure out whether there’s more to 360-degree ads than the hype. This is particularly true of whether that format could be used as a stepping stone to the more complex but potentially more rewarding VR ads.

The advertiser has nurtured partnerships with both Sony’s and Microsoft’s gaming consoles over the past several years and more recently has used those deals to explore VR. Mountain Dew started testing VR in early 2014 and has produced several campaigns that play with the format, ranging from full-blown experiences for products such as the Oculus Rift to earlier tests with 360-degree video on YouTube.

Brady said the soda brand would “lean in” further to VR ad campaigns moving forward, adding that VR will be an $80 billion market by 2025, so the advertiser is trying to get a foothold in the format now.

9 tips to dominate video marketing – Inman News

Do you hate the feeling of playing catch up? I know I do.

It’s an awful feeling — you already have a million tasks to perform every day, but then in the back of your head you also know that big picture changes are needed in your business because you’re slipping further and further behind the competition.

Ugh.

So here’s an opportunity, or a warning. It all depends on how you act on it. You can adopt video into your business now, improve your ability to connect with your audience and put yourself ahead of the curve, or you can wait and play catch up later.

The emphasis on online video content is undeniable, and it’s already begun.

Ever notice how the first things you see in your Facebook feed lately are almost all videos? That’s because Facebook altered its algorithm in 2016 specifically to encourage video. All other posts — your picture posts, your text posts, your photo albums — have been relegated to second-class-citizenship status.

Don’t hold your breath waiting for it to change back, either. Video is the future. The international IT giant Cisco estimates that video traffic will account 82 percent of all consumer internet traffic by 2021. The question then becomes: Are you willing to embrace it?

“But Tom, I’m not comfortable on camera,” you want to say. I know video can be scary for some. Most new things usually are.

But your aversion to it doesn’t change the fact that the video train is charging down the tracks. That’s why I want to share some tips to help you get started with video now.

6 videos you should be doing regularly

If you watched this #TomFerryShow, you might remember one of your weekly “Million Dollar Checklist” items was to post one to two videos every week. That might sound like a lot of content, but don’t worry, I’m going to give you topics for many of those videos right here.

How’s the market in [your city/region]?

This is a three-to-four-minute monthly informative video about what’s going on in your market. Share sales stats, tell people something interesting and point out any trends you notice. Doing this on a monthly basis will position you as the knowledge broker in your market.

[X number] mistakes to avoid when buying in [season]

Once every new season — winter, spring, summer and fall — put out a new video titled “3 Mistakes Buyers Make in Spring Markets” or “7 Mistakes to Avoid when Buying in Winter,” etc. This approach keeps your content timely and fresh and, again, positions you as the knowledge broker in your marketplace.

Home improvement tips

The single most important leading indicator of someone preparing to sell their house is making home improvements. Wouldn’t you like access to those people before they begin searching for their listing agent?

Once a month, get together with a local handyman, contractor, or other home improvement specialist and create a short home improvement video that teaches people how to fix up their homes. The topics can be big picture or very specific.

Homeowners who watch these videos will suddenly know who you are, where you work and that you’re the knowledge broker in your market. Provide that value and see how much easier it can make your business.

Team introduction videos

On a monthly basis, post a video introducing a member of your team, a partner you work with or a vendor with whom you have a strong relationship. Let your audience know who you are, show them the people you work with and demonstrate that, together, you provide world-class service to your clients.

Interview with influential community member

Once a month, post a video of you with someone who plays a significant role in the community: school principals, local business owners, city government members, prominent community leaders. This connects you to your community in many important ways and, once again, makes you the knowledge broker people will turn to when it’s time to sell their home.

Real estate behind-the-scenes

Homeowners might know you and have a vague idea of what real estate professionals do, but creating a “behind-the-scenes” video gives you a real opportunity to demonstrate the value you deliver to your clients.

Show the special things you do for sellers, how you prepare for an open house, how you overcome a difficult escrow process and the countless other things that go into being a great agent. Capitalize on people’s fascination with real estate reality shows by giving them a peek inside your operation and show how resourceful you are.

9 Bonus Tips to Make the Most of Video

Now I want to share a few quick tips I’ve learned creating videos over the years.

  • First of all, recognize it doesn’t have to be perfect. You’re human. People know that. Don’t prevent yourself from using video just because you can’t make it “perfect.” Make it as good as you can and run with it.
  • Always take lighting into account. The brighter the better.
  • Don’t wing it. Practice! Before you hit record or “Go Live,” practice what you’re going to say. You don’t want to sound scripted, but be prepared. The more confident you are in what you’re saying, the more effective your video will be.
  • For the best sound quality, invest in a lavalier microphone (wired or wireless). Believe me, it’ll make a big difference, and it’s definitely worth the expense.
  • Use Fiverr to create intros and outtros that give your videos an extra bump in quality and credibility — all for an incredibly inexpensive price.
  • Boost your videos to targeted communities.
  • Splice up your videos and repurpose them on social media: Instagram, Twitter, Facebook, LinkedIn.
  • Always encourage comments and engage those who leave them. Whenever you reply to a Facebook video, it bumps that post right back up to the top of people’s news feeds — and it builds stronger relationships with people.
  • Leverage technology such as Livestream.com or Restream.io to “Go Live” across multiple social media platforms simultaneously.

Will you embrace it or fight it?

Remember that stat from above: 82 percent of all online traffic by 2021 will be video. That means in four years, most (if not all) of your competitors are going to have adopted video and be using it to their advantage.

If you start now, you can be way ahead of the curve and look like an industry leader. Or you can fight the video wave, resist it, and then look like a follower playing catch up. (You already told me you hate that feeling.)

Here’s the good news: None of those six video ideas I gave you should be difficult. You know this stuff already! Sure, it will take some effort to shoot them and feel comfortable in front of the camera, but growth is never comfortable. Get outside your comfort zone and go become a video leader in your market!

For more tips, videos and articles delivered direct from Tom Ferry, sign up for our VIP List.

Senate Republicans repudiate Roy Moore’s candidacy and urge him to leave the race

Senate Republican leaders on Monday waged an urgent campaign to pressure GOP nominee Roy Moore to withdraw from the Alabama Senate race amid allegations of sexual misconduct, declaring him “unfit to serve” and threatening to expel him from Congress if he were elected.

But Moore showed no signs that he was preparing to step aside, even as another woman came forward, accusing him of sexually assaulting her in the late 1970s when she was 16 years old.

The fusillade from Senate Republicans started Monday morning in Louisville, where Majority Leader Mitch McConnell (Ky.) called on Moore to end his run.

“I believe the women, yes,” he said of the allegations leveled against Moore.

Later, National Republican Senatorial Committee Chairman Cory Gardner (R-Colo.) issued a written statement going further. “If he refuses to withdraw and wins, the Senate should vote to expel him,” Gardner said. He told reporters afterward that Moore “doesn’t belong in the United States Senate.”

The public comments from top Republican senators marked a dramatic escalation from their initial reactions to Thursday’s Washington Post report detailing allegations that Moore initiated a sexual encounter with a 14-year-old girl when he was 32.

The intensifying effort against Moore reflected a growing sense that his candidacy is becoming a national emergency for the Republican Party, which is already deeply concerned about its standing with voters ahead of the 2018 midterm elections. In campaigns far from Alabama, Democrats on Monday sought to tie GOP candidates to Moore to take advantage of the controversy surrounding the former judge.

Still, national Republican leaders and their allies were left without a clear path forward, with no way to remove Moore’s name from the ballot for the Dec. 12 special election. One last-ditch possibility that some GOP officials were pushing was a write-in campaign by Attorney General Jeff Sessions, who vacated the seat to join the Trump administration.

While top Republicans favor Sessions because they think he would be a widely known and well-liked GOP alternative, unlike other potential contenders, there was considerable skepticism in Sessions’s orbit that he would agree to that idea and leave his current post for his old job.

Others floated the prospect of a write-in effort for Sen. Luther Strange (R-Ala.), whom Moore defeated in the primary in September.

Sen. Richard C. Shelby (Ala.) was among the Republicans voicing confidence that Sessions was the party’s best hope as a write-in candidate. He told reporters that the attorney general would be a “strong one.”

President Trump has been relatively quiet on the controversy while traveling in Asia, adding a degree of uncertainty to how the party should proceed with Moore. Last week, White House press secretary Sarah Huckabee Sanders said Trump believed that if the allegations against Moore are true, he “will do the right thing and step aside.”

In recent days, senior Trump administration officials have been in touch with Alabama Gov. Kay Ivey (R) and her inner circle, according to several people briefed on the talks. One person described those conversations as “information gathering” so the White House would know where Ivey stands and to keep the channels of communication open.

But since Trump won’t return from Asia until late Tuesday and is still considering his own options regarding how to further address Moore’s candidacy, White House officials have been reluctant to lean on Ivey in any way, the people said.

“It’s tough having him out of town because no one wants to get too far ahead of him,” said one Republican involved in the talks, speaking on the condition of anonymity to describe private deliberations.

McConnell has spoken to Trump about Moore since the allegations were first reported last week, Republicans familiar with their conversations said. Some top Republicans believe that Trump’s positioning — wherever he decides to come down — will be crucial in the attempt to force Moore out.

Gardner’s call to expel Moore if he is elected was Senate Republican leaders’ most aggressive move yet to get the former judge to drop out of the race. But expelling a senator is extremely rare and would require the approval of two-thirds of the chamber to be successful. An actual vote hasn’t happened since 1862.

Moore was defiant amid the increasing pressure from party leaders. He wrote on social media that McConnell is the one “who should step aside” and that he has “failed conservatives.”

The war of words unfolded on the same day that Beverly Young Nelson, who turns 56 Tuesday, accused Moore, now 70, of sexually assaulting her and bruising her neck in the late 1970s when she was 16 years old.

Nelson said at a news conference at a New York hotel that Moore, then the district attorney of Etowah County, was a regular at a restaurant, Old Hickory House in the northeastern Alabama town of Gadsden, where she was a waitress, and that he would sometimes compliment her looks or touch her long, red hair. She showed a copy of her high school yearbook that she said Moore signed on Dec. 22, 1977, with the inscription: “To a sweeter more beautiful girl I could not say ‘Merry Christmas.’ ”

On a cold night about a week or two after that, Nelson alleges, Moore offered to give her a ride home from work after her shift ended at 10 p.m. Instead of taking her home, Nelson said, Moore pulled the two-door car into a dark and deserted area between a Dumpster and the back of the restaurant.

When she asked what he was doing, Nelson alleges, Moore put his hands on her breasts and began groping her. When she tried to open the car door and leave, Nelson said, he reached over and locked the door. When she yelled at him to stop and tried to fight him off, she alleges, he tightly squeezed the back of her neck and tried to force her head toward his lap. He also tried to pull her shirt off, she said.

Moore denied this latest accusation during a brief campaign appearance Monday evening in Etowah County, where he still lives.

“I can tell you without hesitation this is absolutely false,” Moore said, according to the Anniston Star newspaper. “I never did what she said I did. I don’t even know the woman. I don’t know anything about her. I don’t even know where the restaurant is or was.”

The new allegation followed an extensive report published Thursday by The Post in which Leigh Corfman alleged that Moore initiated a sexual encounter with her when she was 14 and he was a 32-year-old assistant district attorney. Moore has denied the accusation.

In addition to Corfman, three other women interviewed by The Post in recent weeks said Moore pursued them when they were between the ages of 16 and 18 and he was in his early 30s, episodes they said they found flattering at the time, but troubling as they got older. None of the three women said Moore forced them into any sort of relationship or sexual contact.

Neither Corfman nor any of the other women sought out The Post. While reporting a story in Alabama about supporters of Moore’s Senate campaign, a Post reporter heard that Moore allegedly had sought relationships with teenage girls. Over the following three weeks, two Post reporters contacted and interviewed the four women.

Moore has declined to rule out that he may have dated girls in their late teens when he was in his 30s, but he has said he did not remember any encounters.

Last week, McConnell and many other senators said that “if” those allegations were true, Moore would need to step aside, stopping short of the position he took Monday.

Scott Jennings, a former McConnell aide, wrote a column published Monday endorsing the idea of trying to recruit Sessions to run.

“President Trump should intervene,” Jennings wrote in the Louisville Courier-Journal, by demanding that the Alabama Republican Party “withdraw Moore’s name as a candidate, which it almost certainly would do if ordered by the White House; dispatch a still-popular Sessions to run a write-in candidacy; and campaign for and hope Sessions wins.”

A Sessions spokeswoman at the Justice Department did not immediately comment on the proposal. A Republican close to Sessions, speaking candidly on the condition of anonymity, said that Sessions “has told folks in Alabama that he is not considering it.”

Sessions is scheduled to be on Capitol Hill on Tuesday to testify before the House Judiciary Committee.

Inside the White House, Sessions has been floated as a potential replacement, according to two White House officials and several Senate Republican aides.

Sessions — whose once-close relationship with Trump has frayed over the past year following Sessions’s recusal from the federal probe into Russian interference in the 2016 election — has dismissed the notion in private but would “of course” listen to the president, should he reach out, according to one White House official.

Sen. Orrin G. Hatch (R-Utah), who expressed solidarity with McConnell’s rejection of Moore, wrote on Twitter that Strange would be “an excellent alternative.”

At one point Monday, Strange declined to comment when asked if he would mount a write-in campaign or if he had spoken to Moore.

A spokeswoman for the Alabama Republican Party did not immediately respond to a request for comment on the prospect of a write-in campaign. In an interview Sunday with the website Alabama Political Reporter, state GOP Chairman Terry Lathan said “it would be a serious error” for party officials to publicly endorse a write-in candidate.

While Moore’s name must remain on the ballot, the state Republican Party has the power to disqualify him — meaning votes cast for him would not be certified.

Senate Minority Leader Charles E. Schumer (D-N.Y.) criticized Moore on Monday. He also distanced himself from the campaign of Democratic nominee Doug Jones, who is trying to demonstrate independence from national party figures in hopes of winning some crossover votes in Alabama, which leans heavily conservative.

“I thought Moore never belonged in the Senate, even before these allegations,” Schumer said. As for the Jones effort, Schumer said: “When they ask us for help, we’ll do it. But it’s been an Alabama race.”

As Republican senators returned to Washington on Monday, several made clear to the leadership in phone calls and through colleagues that they would support a tougher line on Moore in the coming days and would encourage Trump to join them once he returns from Asia, according to two people familiar with the discussions.

Asked if there was any easy solution to the Moore situation, Sen. John McCain (R-Ariz.) replied: “No.” Then he reconsidered.

“There’s one solution,” McCain said. “He should never be a United States senator.”

Paul Kane, Ed O’Keefe and Elise Viebeck contributed to this report.